« Side Hustle School

#341 - Nonprofit Employee Sells 25,000 Gourmet Ice Pops

A Texas couple’s bucket list challenge turns into a full-time hustle making and selling ice pops throughout the state.Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries

Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Britain's hello and welcome to satisfy school. I'm your host Chris Gayle about what are two of the first You should do when you start your site ourselves. Well, this is pretty I brought you should open a business banking account of some kind and make sure you have a payment. Processor of some kind of this can be. Simple as logging on to pay pal dot com. If you already have a personal account there, you can easily out of business when it no charge and then either visiting a local bank or opening an account on line. We'll talk about that in today story. It's all about a non profit employ in Fort Worth Texas, who creates a sticky side, hustle selling core may eyespot so far she sold one and twenty five, thousand of them for something like eighty thousand dollars in revenue and it all began with her making a bucket list of sorts. How did that work. I'll tell you in just a moment: support for this punk has comes from progressive. What would you do with an extra eight hundred dollars? Biplane get paid down. Your student loan treat yourself to those shoes you ve with progressive. You can find out
drivers who switch and save save an average of seven hundred. Ninety six dollars on car insurance get your quote online. At progressive come and see how much you can be saving national average we'll car insurance savings by new customer surveyed who saved with progressive in twenty nineteen Carolyn What side hustle journey started back in twenty fourteen when she and her husband created a list of thirty things they wanted to do before they turned thirty. What are the items on the list was starting aside. Hustle may fraid not list and puts There is next to next to the items they differ to add up. One item remained completely sticker free. That was their cycles around this time, care
through a party at their house in a fit of inspiration? She decided to create alcoholic ice hops using a bottle. She hadn't liquor cabinet some items. He had picked up from the farmers markets living in Fort Worth Texas, anything that can be used to be the heat was gonna, go over pretty well informed for essentially the Gore may come to acts of sweltering southwest now, by the way you may be used to the word, popsicles turns out: that's actually a trademark per owned by unilateral, so that generic term, include ice pops ice drops icy, poles and freezer hops on fact, heroines booty. Where a juicy success- and it occurred to her that this might be the side hustle. She was looking for. Not only could make them using whatever seasonal ingredients were available to her at the time. They were also wildly popular across multiple demographics and despite the appearance, ass, it is pretty, item was having and other major cities is non existent in Dallas Fort Worth Area, so she started experimenting from her kitchen with differently. Profiles and combinations. When she wasn't working her ninety five job and donor relations, she spent every free, our new side hustle, which she called alchemy pops. She would have
friends over to try out new flavors of pops and take up pop quiz. Urban They party she made herself more boozy pops. She basically took any. It would possible to get feedback on her eyespot flavors Carolyn. Also Gore may frozen pops group through a sub, read it and began to frequent her local farmers market, but you get to know them. Where's, and also to learn more about her food options through the farmers and what was in season and what was unique to the greater Texas area. First initial summer, flavors came straight from what she learned at the farmers market, watermelon, basal, cantaloupe meant and blackmail lemonade in addition to all the in person research. She also create social media accounts and try to post consistently coming up with her own the hashtags like fruit, humor Friday, to create content by the end of it, Caroline was convinced that she wanted to pursue alchemy pops more seriously. She bought her domain name through where a space signed up for pay pal and got a business bank account to make sure that she kept her fine separate from a personal account, just got us well freezer from her dad that actually belong to a grandma long ago, because her upright freezer in the kitchen wasn't cold enough to evenly freeze the pops from their Carolyn volunteered
or or food and wine festival. So she could talk to a bunch of chefs in one place and ask if any one had extra kitchen space, they would bring to her. Only one said yes, but that was all she needed in early fifteen. She moved her operation from her home kitchen to a commercial kitchen in a local bakery. This machine, get commercial liability insurance and upgrade the type of pop mall she was using. She also bought her first pop cart. Four five hundred dollars on Craigslist, which brought start up costs to around two thousand dollars in twenty fatigue, Carolyn also booked her first event. A charity car wash through a family friend his car wash benefit. The little girl with cancer to help the family paid or medical bills. She said it was an amazing feeling too not only set up on site as a business, but also as someone there to help out and give back. That's when I first realise the pit So I've using my business to get back to others, which I later dubbed our pops for a cause programme from charity event. She got her next year, catering, a wedding three hours away from her home when she had to figure out pretty quickly how to in and enough pops and transport them three hours in the car without any of the melting, but she pulled it off and kept the momentum going. She rolled
of a pops into a successful crowd funding campaign at summer, raising over eight thousand dollars for more than a hundred supporters, and using not money for kitchen equipment and outdoor tent and banner, more freezers and more money. Seeing people rally around her reinforce what Carolyn already believed that a strong active community was a critical part a successful side also. So she joints and key groups in our city, including her call Chamber of commerce there. She was nominated as emerging business of the year and all one a business plan, competition and twenty fifteen between events, catering and occur- funding campaign she made over fifteen thousand dollars while pursuing her side assault on weekends evenings by the next Carolyn, may the job and decided to turn her side also into her full time focus, but before she quit her job, she created a spreadsheet of all the money going in and out of her families, personal and business accounts. After getting a deep, accounting other overhead. She realised that they weren't huge spenders. She could afford to do this. The next step figuring out how many frozen pop she would need to replace her full time, salary and howling the estimated it would take her to get to that number. The direct costs for each pot cost around
when you five to thirty cents, each she turned around and sells them for three to four dollars depending on the ingredients. Putting on his pricing. She surveyed the landscape of the market. What at what other gourmet pops we're doing and then set herself up in a way that alchemy pops is not the least expensive cellar, but also not the most expensive either. She says, that's been an advantage for her. She aims for a net profit, Mars fifteen to thirty percent. After taking into account the indirect costs of running the hustle like energy bills, push cart, maintenance and so on in twice Nineteen alone alchemy part his sword more than twenty five thousand pops bringing in roughly eighty thousand dollars in revenue with about fifteen hundred to three thousand dollars each month as pure profit. When she had all those numbers in front of her, she realized it was actually a pretty easy decision to quit her job. The move to run Alchemy, pops full time meant that Carolyn could focus Oliver efforts on expanding her pop empire It's also allow for more freedom, inflexibility. She says that works more hours now than when she had a ninety five job, but she's more than made up for that in living her life on our own terms, for example, this pass to a your husband took a month to travel in New Zealand and Australia, Rapture off another item on that bucket list. Just now, working on her
First, brick and mortar store it schedule to open in spring. Twenty eighteen he's got ideas for new, proud additional locations, and perhaps a new idea different side, hustle she's- glad to have tick that item off her bucket list I know that she started. She can't wait to continue. Alright, congratulations to Caroline. I got a chance to meet her at the Dallas side. Hustle tourist off for she did in fact bring out a selection of alchemy pops. Thank you current also, a fun factly learned in the research for the story. At one point, she ordered some equipment from Brazil and she had her home at restless. It is the delivery location. You got a call from a company that day of delivery, just confirming that there was a loading dot, the eighteen wheeler that would be delivering. Of course, killing didn't have a loading dock at her home after making, some frantic college was able to get permission from a company down the street letter, deliver the equipment there and then why the employees kindly drove down the street other forklift. These are the things you but when you start aside, awesome, ok, some good first steps here
in an introduction that it's always get to have. A separate bank account riverside us all funds, but usually very easy to set up, especially in the U S or Canada, but presumably in lots of other countries as well, and you should definitely sign up for at least one payment processor if we want to keep it really simple, just sign up for Paypal, if you dont like pay pal there, some alternatives, try gum road, try stripe, resigned, listed them inside us a buck and, by the way, speak of accounting and projections, and that kind of stuff there is at back of napkin spreadsheet, available. In aside us, a buck resources to invoke is horrible, you're about how you can estimate your profit using the back of a napkin. Will you actually have use a napkin. You can use a very simple spreadsheet that we make available and you can get them for free when you register your bucket Titusville school dot, com, just click, the little button that says minutely, register your book and we'll get that ought to allow some other free resources, while that's it. For today now I'm thinking about icebox, even though it's not very warmly. I am moment. Maybe the next time
taxes were now remember. Inspiration is good for inspiration with action is so much better. I'm check out today show no to satisfy sport die com, slash brief, or why thank you for listening is always I'll be back tomorrow and school about recital.
Transcript generated on 2020-08-06.