Although their friends and listeners, this is critical about beside us, will score episode three or four to today and look at the question today. How can you sell on a platform? It's not known for selling this year? We teach you to come of episodes of people selling professionally on Instagram. You know that platform doesn't naturally lend itself to that and way back episode, two children, forty five, we had a story of a man who sells Orkin hundred dollars in coffee one weekend to his neighbors. In the next door at the next that is essentially a hyper local social network that connects neighbours and people in physical neighborhoods, guy, who is selling coffee, that's obviously a product today you'll hear about a service business, specifically cat sitting. It gets dark. Using that same next or platform and gross weapon substantial side and come over the course of about a year before the couple who starts it decides to transition to something else. I'll tell ya the cat tat. Your data In just a moment, support for this podcast comes from progressive, safe,

Money on your car insurance is easy, with progressive. It's an average savings of seven hundred ninety six dollars for customers who switch and save. In fact, customers can qualify for an average of six discounts on their auto policy with progress save, including discounts just for starting a quota, mine or owning multiple vehicles, get your quote online at progressive dot com and see how much you could be saving national average annual car insurance savings by new customer surveyed who saved with progressive in twenty nineteen discounts very and are not available in all states and situations they story comes from Nicole K, radiation, environmental scientists in oil and gas company

her side, hustle. She started and in home cats, only pet sitting, business in the dog, prominent town of Houston, Texas, the coroner partner have five cats, they got on vacation once or twice in the five years they ve been together in every way town because they didn't trust anyone to take care of a cat. When night Nicole thought what if we became the pet centres cats only passing service didn't exist in Houston, so she started whenever a weekend by creating a free website on works and posting on next door. A private social networking service for neighborhoods just has been a couple of hours, putting buyers around her neighbourhood, but never got a response from them. The next week. Also to guinea comments or likes put, it did get her a customer a few days later from there people began to hear about it after reading that next or post or from word of mouth from friends, local shelters or veterinarians in six months now went from having zero clients to having forty just from word of mouth and that next door post and around that time their website started generating leads from Google and from blog posts that appeared on page one of search results or cat sitting Houston. They called the hustle just cause

and since there was no one else in Houston doing it, naturally they First, no search results, which was pretty munificent that you could say it was perfect in a business, grew from their Nicole would see too to fork a two week, each client had between one and three cats. Nobody had bycatch like them. She charged twenty five. Hours for a half hour visit and also offered fifteen minute and sixty minute visits as well, but they weren't popular should also razor prices charged a few dollars more per hour during the busy season before the was over some other cat sitting. Businesses opened up in just catch actually more expensive than the new competition. But Nicole was outgoing untrustworthy. She was sent up to. With photos and a summary ever visit for free, which her clients love. Several even said it was the first time they could go on vacation and not worry about their cats. A pretty positive experience all around started ass were extremely low. Mccall barter petting book in the library for free she's been nothing website no advertising and only bought pedant As for ninety, nine dollars robbed Irish, those fires, it didn't work and then fifteen dollars for a traveling cat toy, which turned out to be a great investment or biggest ongoing expense

gas or petrol driving in Houston was time consuming. It could take her forty five minutes to get to a house which he notes that seductions or the mileage came in handy because averaging but fifteen hundred dollars and two thousand dollars a month. By only seeing several client a week. She said it made us: arrogant difference in their lives, even allowing them to pay the mortgage entirely from the cycle. Income cats hitting also came built instead of adventures. One time had the alarm go off in a home and the police summit. When a client said it for a specific time and day, another timing fine one of several cat in a house and spent more than a half hour of the scheduled visit looking around when the client notice them on her in her camera system and told them don't worry about it. That client called a few hours later. When she got home and said she found him. That would be the cat inside a dresser drawer. This was a particular large and heavy cat took up a lot of space, for she had no idea how he got in there. But cats can do some crazy things, not right when they were on the cusp of hiring their first employ for just catch. The coroner partner had to move from Houston to Denver, but there are still able to monetize the asset. They created a soul.

Client less to one of those new cat sitting, services that have cropped up. They then met with most of their clients, introduce them to the new centre and handed over the keys. The majority of clients agree to the switch, so it worked well for everyone when they move to they didn't start a cat sitting business right away. They spend some time hiking in the mountains, doing other outdoor things when you call keep seeing posts looking for centres on next door, there plenty to say again in twenty eighteen, but this time to hire sitters rather than being the ones doing the setting themselves. In the meantime, however, the cold didn't rests on her fairy feline success. She started an online cat store. This came about after talking to find some realizing realising that even a lot of cap people don't know much about catching their needs. For example, when she'd bring that fifteen dollars toys for a visit, the cats would go nuts. She take a video and send it to the client, who were amazed at how accurate are captured, become had no idea that this toy to get their cat to jump so high in the air that to that online cat store this out. The best cat products on the market- and she says she knew they were the best because they had done a focus group with more than ninety cats that new just store, operates under the slogan quality products. Cat approved some their store customers

all clients in the coal is also in the process of starting a pet sitting, consulting company to teach people how start their own part time side, hustle of cat. Only sitting Owen. She also cells cat antiques on Etsy, wouldn't even have time to cover that. Basically, at all costs all the time in that New Denver headquarters for just tat will have to see What they manage to Claude next well indeed its apostle, closer munificent story. The coroner partners had the right attitude. It did not get stuck in procrastination like so many would be pet centres, and I also think it smart. They did only cats, because cat owners, dog owners are quite different, I sometimes mention them. Your house in my hometown of Portland Oregon for the official show CAT Liberia goes to stay where parents are gone. It is a boarding service that is essentially a cat only hotel, and they also send out little photos and updates, which is key because peace of mind as an animal owner or animal companion is important just being able to

invocation or live your life. Whatever you need to do without worrying, has a lot of value in speaking of value. Fifteen hundred dollars to two thousand dollars a month. That's really significant that cover their mortgage It's important think about what does money mean to you? What is extra money mean to you? Can't just a number in a bank account. What is it signify or doesn't allow you to do what kind of freedom as it bring to you, because, ultimately, greater freedom is the greatest benefit of aside us all for most people in freedom can mean a lot of different things. Of course, but being able to say that you created that freedom. You may that happened for yourself also feels really great hope. It working on that in some way some kind of freedom plan for yourself, even during this holiday season, which I know is busy lots of stuff going on, but don't forget to take time yourself think about what kind of what you want to live in a kind of reality. You want to create for yourself as we look to the new year and as always remember, inspiration is good, but inspiration with action. That's a better way to go, but he's got tat, notion Notes are excited so school dotcom slashed pre for to thank you for listening a wonderful day, I'm preschool about precisely school