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#452 - Acrobatic Mom Jumps Through Hoops to Become High-flying Entertainer

It’s a bird, it’s a plane… or actually, it’s an acrobatic performance troupe that started as one mom’s side hustle, and now employs 14 people.   Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries 

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Support for this. Podcast comes from Goldman Sachs companies in the top portal, for ethnic diversity are thirty, three percent more likely to have industry leading profitability, and those in the top portal for gender diversity are twenty one percent more likely to perform. This data was the catalyst behind launch with she s a five hundred million dollar investment strategy that continues to focus on increasing access to capital for women. Black Lahti, necks and other diverse entrepreneurs learn more at GS, DOT, com, slash. Launch with she s oh hey, they're greetings. Welcome to some school money, Miss Priscilla, Gower question for you today, a little throwback question go way back to when you were a kid and for some of us it was like two hundred years ago by Whenever that wise did you ever want to run off and join the circus and today story to tell you about someone who.
Yet exactly that are to be fair. She's created her own circus, it's a bird, it's a plainer! Actually, it's an acrobatic performance troop. It started as one mom side hustle, and it now employs fourteen people. How about that in speaking of nostalgia today is national little red wagon day. Did you have a little red wagon? When you were a kid, or do you still have one who knows so happy red Wagon Day and stay tuned for this up in the air side? Us will story after I say, thanks to today's sponsor Emily teller had always been a dancer to train classically before taking up fire dancing and then aerial acrobatics as a way to keep it. Three days after she married her husband works. They went to China for four months reaches a physical therapists. He got a job
Our training China's Olympic athletes Emily had brought her silks and acrobatic your with her, so the whole time there, Is she would train every day with other athletes in the olympic Jem? Then a couple moved back to the? U S and specifically Nashville Tennessee They were looking for ways to make some extra money to Emily thought about her acrobatic skill. She created a facebook page where she posted pictures and videos ever work and offered to provide performances for parties groups, corporate gatherings, whoever would hire her at the time there wasn't much of a circus presence in Nashville and Emily offered a unique service. In her first year, she was hired by all sorts of different kinds of organizations: Saint huge children's hospital, the food network, the Country Music Hall of Fame and a national opera. Breaking down musical barriers. While she was up in the air it worked well, Emily could fit in the gigs on her job and health company Shorty had basic equipment and outfits, and she soon met other performers that she could bring into larger events. Racked was called beyond wings emitted lifted.
Off by the second year. Emily was doing a kick every other week at which he had our first baby. Things really started to fly. He took maternity leave from a day but the office in double down on beyond wings, while rocking her son to sleep she would get in touch with new clients, update the website and social media and work on building up that team of performers She met more dancers and performance, artists, your friends and even brought in a street artist. She ran into well on on Street street approach. You plan to return to a job, but then she worked out that, with an average of two gigs a month, it made more sense for her to stay at home. During this time, and then again when baby number two came along, the business grew in leaps and bounds. You see becoming a mom, didn't clip Emily's wings not being able to perform herself. At this point she needed to delegate so she became an expert Finding in managing other performers to our own high standards, meanwhile, brick stepped into help with rigging in venue inspection and even learn to perform himself
Now, with an army of hula hoopers fire, breathers, jugglers area artist and contortionists, Emily is hitting the big time young link stuck in five thousand dollars their first year and now brings in at least sixty thousand dollars a year after paying fourteen full time, performers the cost of the event, berries, a huge amount. It really depends on the amount of time that almost requested what the client wants, what kind of facilities are available and so on an event could be quoted a couple hundred dollars or the whip. Ten thousand dollars or more depending on those factors beyond wings. Does everything from small birthday parties for kids to huge productions for corporations and major organizations, and there were some up front cost to get things off the ground? Most importantly, an aerial reg which cost five, thousand dollars, aside from that, they kept bidding to a minimum by using a free website and costumes and equipment, Emily already hat over time they
to invest in professional photography and videographer to really show the world what beyond wings could do? They also expanded their range of equipment to find new ways to while the crowds the growth of beyond wings is impressive, but there are no circus tricks here. Emily puts her success down to consistent high quality delivery. This type of business requires jumping through hoops in more ways than one. Safety is critical, either Emily or Brooks will visit a venue before booking a gig to make sure that everything made safety standards. They now work with a team of Troy rigorous to cover other events and when there's fire involved, like the kind of our that's supposed to happen, you know what the fire breeders Emily brings in a local fire marshal. Here's something I thought was interesting aside from staying safe and certified Emily and bricks have faced. One of challenge, many their friends and family, see beyond wings as justified hobby. They dont understand unusual lifestyle that comes with it but for Alien Brooks their choices.
Men are able to live and work on their own terms, an spend more time with their young kids. They ve never doubted their decision to grow Circa side, hustle into a show, stop or other business. A few weeks ago, beyond wings ran nine performance is simultaneously across four different states. Next, they hope to take their acrobatic extravaganza even further and expand across the. U S there, certainly off to a flying start, for this is our first time to feature in acrobatic performance troop on the show less I mistake.
I'm pretty sure in this case I am not mistaken. I always love finding different ways that people are thriving in the new economy. In this case, it's the new economy by its very old scale, circus performance. Speaking of skills, the skills needed to run this kind of operation are quite different from those actual performance skills. In this story, I thought it was interesting and insightful how Emily transitioned and developed can have gained some new skills to share that background in performance. But then, after she had two kids in the businesses Roy taken off. She realizes that she needs to put more attention on developing talents undoing the actual client work. Building up their assets are that kind of stuff, so it seems like she's much more of a facilitator or a manager. Now and not every performer has those skulls, because a lot of people who are super, talented and lots of stuff, but they haven't really cultivated the scale of working with
all so in some ways this is not a different from someone who has a technical skill like let's say kind of an internet skill of programming or something with engineering database management like whatever, is that skill is valuable. Like you hear stories, Time of people have been able to have monetize using that skill in some way, but your task at hand is not so much to develop that still further, but to develop these soft skills of working with people of learning how to craft a coherent message for your offer. Learning how to encourage referrals deciding on pricing taking time to build the right infrastructure and foundation, especially at some.
If you want to go from side also to have full on business. So I love seeing how Emily has done that grass to her and books and yon wings. I would love to catch a performance at some point. Maybe some of you will have the chance in Nashville or somewhere else, that's offer today. Thank you. So much for listening inspiration is good, but inspiration combined with action is better. Today's up in the air show notes, are it's out of school dot com slash for five too. If you got a comment or question for the show, give me a call to hustle. Hotline is eight for four nine hustle or aid for four nine, four, eight, seven, eight five, three, I'm gonna go jump. You some hopes, but I will be back to Morrow hope. You'll join me. I'm critical about precisely school.
Transcript generated on 2020-08-05.