welcome to sign a school and welcome to episode five hundred and ninety nine. That's right. We have most made it to six hundred episodes. Oh my god, you guys are amazing. Thank you so much for continuing to listen to the show, thanks, especially to those who have been with for quite a while some of you. In fact, since episode one January one Seventeen, but of course, if you have picked up since then, while I'm so glad you're here as well Miss Cristel about it is my privilege and honour to bring you these stories every single day every day, a different story of some. Who making money usually in a creative unconventional way, usually without their job, usually by using the scale they already have and, of course, without going into debt or spending a lot of money. Now? Last week I told you a remarkable soapy success story. We could say it was sad sessional all about a North Carolina couple, who is urging tens of thousands of dollars a month sewing soap using Instagram marketing,

Today, story also focuses on Instagram to create and launch a food product or even though this person is also using Instagram, she focuses more building a personality brand as well. It's a great study of how to lodge something that you ve been working on for a while, and you gonna make sure you get the attention your project deserves. Recalling the story, autocratic, queen, earns forty five thousand dollars selling spread about granola. So I stay tuned to hear how this health check worker turns a kitchen experiment into a growing business no one likes to feel stack box damn or held back, especially by a cloud it's a problem but the the unclouded different. It's the most up and secure public cloud for business. It can then all your apps and data anywhere across all your clouds, so it can help take on anything from rebuking flights. The fly to restocking shelves on demand without getting in your way. Smart loves problems, IBM, let's put smart

work visit, IBM Dot, com, slashed, flexible, to learn, more meat alley, bandwidth, a full time product market or for a health tech company living in San Francisco growing up alleys, like was pretty normal. She was outgoing, had a bunch of four. Amply volleyball honour Highschool team on the outside everything appeared, fine, However, on the inside, as alley will attest, she was developing it, healthy relationship with food stocks. Stop all day then spend the night benchmarking which left her feeling guilty. His mind, she had no self control and didn't work. Trouble in our own skin, in fact she had developed and eating this while studying nutrition at you see Berkeley seriously, food was dressing. Her out

he began documenting her journey of intuitive eating on Instagram, with the Handle Atween queen, like avocado, Queen shortly after college, for struggles with food persisted and she quickly realized. This was a problem that wasn't going away. She had some help. Her breakthrough came when she shifted her focus away from worrying about how certain foods made her look instead focused on how they made her feel this changed everything in the autumn, Wayne began giving zero blocks. Meanwhile, Her marketing job was leaving her creatively unfulfilled. As soon as you get off work. I would go home and tinkering around in your kitchen. This was the place where she could exercise that creative freedom she felt alive. She began experimenting with different foods, posting or stories on Instagram A self proclaimed not butter, a holiday alley found herself putting their buttery raids on everything all in butter, peanut butter, etc. However, those buttery treats were taxpayers so she began trying out alternatives. She wanted something that tasted good and left her feeling for it was, while experts

With a combination of granola and cocoanut oil that alley stumbled upon granola butter, this spread God was getting raver views from family and friends because of all the incur meant Alley decided to kick things up a notch. What started as mere kitchen experiments? resulted in the founding of Queen Foods, Queen with a K k, w e en this company, with a mission to empower women to reclaim their relationship with food through self love and body positivity. Their first official product would be, of course, granola butter. The first ever spread about granola. It didn't happen all at once. In fact, it took her nearly four months to get through all the red tape. There is a lot of paperwork to fill out and permits to obtain for commercial kitchen space. She said reality slaughter in the face because she felt stock waiting. Thankfully, there was a silver lining, this for window a ladder to test and re your product to get it just right. I'll try to Forty variations before she was certain tat. She had a winner, she says now that her not even advantage she didn't think it would take so long and if she knew she might

and discouraged. Meanwhile, alleys Instagram following our queen, had increased over twenty eight thousand followers in just over a year. She was deliberately came to building that following saying: consistency is key. She now has a brand pages well Queen and CO, which he started. Four months ago and already has nine thousand followers. She attributed to posting every single day, sometimes twice a day and her followers loved her authenticity of seeing the hard work and are not so glamorous. Post. Let's talk about launching that product leading up to her launch, created a list of a hundred influencers that she wanted to send granola butter to she broke down our target into micro influencers under ten thousand dollars MID year, ten thousand to fifty thousand followers and high tier over fifty thousand dollars. When selecting in Florence her she was careful to curate those who had high engagement and therefore a loyal audience base the enclosure. She Rasha consisted largely a peep. She had had some kind of interaction with in the past, and she asked and only most about her product if they loved it and really wanted to.

Another way alley leverage for social media following was riding on a coattails, a popular trends. She sent curated list of influencers a free, the drip kit, which was everything they need to create. A worthy instagram post Hashtag through the drip, was a play off the hashtag free, the net movement the drip was basically away to let your smooth these run. Wild welcoming the not butter overflow Alley says, Ninety per cent of our sales have come from her instagram following it made ready easy because of those existing relationships, the ones that she had taken time to cultivate and interact with four years An additional perk of Instagram was the immediate feedbacks you receive when testing various brand ideas. For example, her followers helped her pick the product name, granola butter would ask about that. Her response was the people have spoken. The new name was clearly the butter up, using Instagram was like having an instant survey at our fingertips and it also made her community more invested in our brand success since launching

Wayne foods for months ago, Alley says: business has been a steady climb, resulting in a forty five thousand dollars worth of sales. Food is not a cheap business. With her start up costs equalling nearly as much as for sales in the past four months, but the majority of her costs were up front things like ingredients, shared kitchen fees and labour coming for the bulk of it. In other words, as she goes forward, she's gonna make a lot more profit and alley also says starting Queen S fulfilled me in ways my full time job. Couldn't I've always had this creative stricken me, which I couldn't fulfil with me, traditional marketing job. Now it's my site, hustle. I have that freedom and control, which ultimately means I'm a lot happier, sounds good to me. So, what's next for Queen foods, while Alley says queen scaling quickly, there might even be an opportunity down the road to pursue it full time, but for now she's cooking up some seasonal labour is the upcoming how it giving she'll have pumpkin spice, we'll have to wait and see either way the Abacha queens rain is set.

Did you hear the joke about the granola butter? I'm not telling you because you might spread it right if you are interested in Instagram marketing, deafening, encourage you to listen or released until last week's episode. That was number five. Ninety four about the soap couple that was so couple that made like forty thousand dollars or fifty thousand dollars a month, selling self using Instagram adds Instagram influence. Remarking can do little comparing contrast with that in just a moment. Also, if you're interested Instagram marketing with a food product in particular. We should also check my friend Mary. She knew tat. She is the creator of fat fudge. Her story was an episode foreigners and twenty

As a reminder, you can always access any side. Us will spill episode by just going to satisfy Skoda COM, slash an added number, two that you are out, so I would be satisfied Skoda, com, slash for twenty two and the other one was five. Ninety four right. So what is the difference here in these two perspectives? Methods, campaigns, granola butter, verses, soap, the soap account was called bond aesthetics other both very successful they're, both selling products, but one is much more of a personality brand versus the other one which has focused almost entirely around a product. So today, story is all about personality. If you look at alleys Instagram, they know about queen, you can see that she's not actually selling, not much. She does have this brand account that she made now specifically for the Grenelle about her, but most of her own posts, most repose on her main account, are encouraging an uplifting she's connecting closely with her followers she's sharing inspirational messages, so the relationship there is super important. Then, if you look at these up account, which his bonds

products. They are pretty much. Also, all the time I get is a brand itself. Soaps with a clear focus on E commerce doesn't mean that they can have a positive message to. They do have a positive message: does it mean that they can't connect with their followers? They do that as well, but they are primarily about e commerce, primarily about selling those ups, whereas alley, I think, is premier about empowerment, encouragement and then they they wellness brand is a connection or an extension of that sort say that it's not that that one is necessarily better than the other, but the path to further success for each of these projects, or it lets say if you just starting out the path, your success in one way or another is gonna vary quite a bit depending on what you choose. So if you choose that personality based, approach. It might be slower going. You might not be able to start

Jack and all of a sudden be making ten thousand dollars a month like these, these other folks have. But I also think that benefit is that with a project like alleys, she's, building such close connection and relationship, a people that has the potential to be sustainable for a long period of time as a potential for her to develop, allow different kinds of products like right now she just started with the gorilla butter, but she has a vision to go beyond that. Eventually do more. So like everything else, it really does come down to what are your goals to huge successes here, both using Instagram marketing by just with a little bit of a different approach in terms of how much there there focused on our own personality for just how much there focused on their products. Allie, the upper queen. Thank you so much for letting us share your story with our listeners listeners. I hope you enjoy this one been fun to see all these crazy amazing success stories as we approach episode. Six hundred as all Inspiration is good, but inspiration with action is so much better. If you wanna check out the show notes for today's episodes just come to satisfy Skoda, com

last five, nine nine! You not pick up any free five steps to hospital you also say high, commissioner on social media, or it is not so just tell other people, not the shop awesome for shit that wherever you are in the world, I hope you do. One thing for yourself today will be back with you to morrow. My name is once again crystal about, and this is psychosis.