Hey what's up, welcome. Welcomes you, a new weak work to a new mines, your eyesight of school and welcome as well, perhaps too of our most obscure stories, yet my name is critical. Today. I want to tell you about the OCD Candy company, which is not a joke. In fact, one of their challenges is convincing people. It's not adopt this OCD candy company founded by an airforce veteran of thirty years, who struggles with OECD just obsessive, compulsive disorder, and I speak more about that in a moment now, when she gets out of the service she wants to make some money and, like I often encourage our listeners the way she does it is by focusing on something it's important to her yet also connected to a broader community. Nine. This case it is,

convergence of Candy and OECD. So, with her permission were calling veteran, turns sweet compulsion into obsessive, candy, hustle and listen. If you are worried that your This is too narrow if you think I'm in Maybe I need to widen it up in like serve more people. What compared a story and see if you still feel that way. As I said, perhaps one of our most obscure stories yet so stay tuned I'll, tell you all about it. Support for this podcast comes from octave. What's your mother's maiden name? What's the name of your first pet We have another question: why are security solution still asking the same verification questions its twenty twenty? It's time you business, which is to a security solution that not only is bill for this decade, but can guide you into the next one with an identity. Centric approach to security act. Naples organizations to choose any technology integrated rapidly and deliver a security solutions that provides a seamless experience without making it harder for your employees, often not.

And pushes you security forward, but it pushes your business it is well. So we ask you one last question: what's your favorite security solution, learn more about how you can improve your security PA share with the leader and identity, german security at Oxford, DOT, com, slash the answer: that's ok, tee a dot com, slash the answer, EL. The garden worked in the military. For thirty Europe's brought her service. She held many positions, including maintaining F sixteen fighters, yet as well as being sponsible for computer and radio maintenance. She loved her work, but retirement must come for us all, or at least all of us, in the military In a few years ago, Ellen's retirement was approaching. He knew that her retired life with a lot easier if she could produce a little side income, something to supplement the thrift savings plan, she'd earned through our service. But beyond that

He loved the idea of working for herself being her own boss and maybe even sleeping in a little for the first time in decades, Helen had already come up with her side us idea. A few years earlier. It was based on a love of candy, a candy crush. You could say at work. She kept a candy jar, desk and she had to have that candy arranged in a certain way. Otherwise she couldn't eat it. What appeared as a precursor crook, too many people was actually a severe condition to hurt that's because Ellen has O obsessive, compulsive disorder and mental illness. That affects two point: two million Americans and lots of other people around the world is welcome its characterized. By having unwanted and repetitive thoughts, urges or images that won't go away, the classic example you probably familiar with it. Someone washing their hands over and over again, despite the Marty being Cling, oecd a fast in different ways and for Ellen. She has an urge to count, and she also has particular urges about eating so with candy, for instance, something Sheila

her brain just one letter enjoy it unless it is laid out in organised in a very specific way. That's why she array. Or candy and ajar layered by color in size, and I believe it or not. This type of issue affects a lot of people with OECD early on Ellen's coworkers would supper candy chart not realising how negative the consequences could be gradually. They learn that, the real problem for her, so they made efforts not to disrupt the jar but one day when I was away from her desk, a new colleague took some candy unintentionally rearing. Behold jar when she returned her desk the OECD took over, she spent the who afternoon rearranging the candy jar using her specific counts and oh seedy traits she wasn't able to leave for the day until it was done at all times. She did this task Ellen was thinking. I know this is unusual for some people, but I'm not the only person who is there. Can you this way? I know I'm not. There should be an ocean de candy company for people like me, well be careful what you wish for

idea, stuck in Ellen's head like taffy passport a bit in her retirement is now coming up, which he wasn't sour patch about it. In fact, she was looking forward to try something new. Several years have gone by since she first how that idea, NL! I had spent much of her weakens in that time, working on our concept for a kid brand for OECD sufferers. She spent time designing the packaging and labour thinking about branding should pack lollipops in nice neat lines. Jeanne cars and sizes so that anyone else with OECD, could enjoy candy without being bothered by its this organization. The whole idea came somewhat of a therapy for her since her OECD manifests itself by counting things, one of two things: enjoys the most about making candy is that she can count it in a productive way. The opportunity arrived for alleged to open a small storefront? She went for it in a store she Woodstock Lollipops, sweets, books and accessories, as well as your especially oecd pack. Handing the total costs for sitting. Everything up was just over six thousand dollars is cost included her initial candy products, a deposit and rent, as well as packaging

Original batches overtime Ellen noticed that the candy and historic seem to be the best seller, so she decides to double down. And transition into a full on candy shop, call the OECD, candy company. A pay attention to this Ellen actually receive some negative feedback about the name and she considered calling at the organised, candy company and step but decided against it. Some people may be offended, but many others will visit the store because of the name and Ellemus happy with that trade off. This would be just like your childhood candy store, but with a twist in addition to stocking your typical candy introduced. If ever it Ellen, would also provide this specialist candy for people with OECD. It is a highly specialised business idea to be sure, but did it work Your own words Ellen was never expecting to get rich from the site. Hustle that wasn't the gall the nature retail, also means at her profits, fluctuated locked, there's some really great days where she might, hundreds of dies with a candy, then some really bad days where she might saw nothing. Till the store has given her a smooth transition from full time, work to part time retirement and on average she makes it.

Seventeen hundred dollars a month in profit, she keeps a close eye on or month expenses because well it's true. She is highly organized brown on the side, income is great, but the railroad has been able to help other OECD sufferers or the thing she noticed it My set for launching was parents, teachers and carers of artistic children coming to buy her candy. After speaking with many of them, she decided to take a portion of each sale and donated to charities for children with autism, the people in her target market return again and again when they come into the store. With these requests, they aren't laughed at judged or looked down on Ellen, understands them and through her candy company she helps them. So what's next, while she may be retired, but that doesn't mean is standing still. She knows her product is highly specialised and she wants to reach more people. So for that, she also needs to improve your website and add Morven online store that could drive sales from all over the country and perhaps beyond this retired side, hustler didn't let obsessive compulsive disorder KITT in her way like her

Eddie itself decide. Hustle helps bring a little order in a world full of chaos. Well, how about that? As I said, pretty specialised, barely obscure, but you can clearly see released. I was able to clearly see, as I work here we ever said- did some research and all that how she is serving the specialised population and by the way, if it wasn't clearing the story, her store is primarily offline. She's ended to come a Washington area. So if you happen to be near there, one check it out go and take a look. I realized I forgot to mention this civic location in the epithet, but honour website he's got this explanation, runnin center, but says our goal is to be found for everyone and to make things easier for people like either candy and a specific. Let those cd candy, may was not created as a jug product. Nor is it our intention to make them individuals that suffer from OECD or other anxiety disorders. So again her intent might as well with the episode is now. This is a

business is actually helping people and, as someone who has struggled without diagnosed condition, is it good place, have understanding language vocabulary, references? In other words, what is important to other people who think the same way she does now also as mentioned, she wants to do more on line, and I think that would be great because then she's gonna be able to reach so many more people right now. She s kind of a place older website in it it's not bad, but it It's not really website. Most people gonna go and shop. So imagine if you For upgraded website and no people anywhere could make purchases. I just think this could be really big. So thank you for letting us share your story with our community and to keep us posted on the website, and your other online plans will be great to come back in a few months and say: okay, where is she now also a general tip for anyone? I know is this on the website and I'm going to stay as well that I'm not immune to this problem, but the tip is to be careful about dated references on your website, especially on any pages that are meant to be static. Like pages that people are going to go to at any time if it's a blog post is probably okay,

They're gonna beat new blog posts manoeuvres, I'm one of our main pages. She says: OECD, candy company hopes, you're twenty fifteen is a sweet as our candy, so that needs to be updated and like us and suffer from this myself, because I ve gone back and in different parts of my website Unlike what for how did I haven't? I forget about this proof for three years, so it happens, but just something that you should probably think about, while you're actually like writing to copy fear pages. Not so much just going back to look at it. But if you can write that copy to be more evergreen in the first place, and you will have to worry about it as much going forward so just a small tat for me there, but I hope you enjoy Ellen story. As always, inspiration is guide, but inspiration with action is so much better today, show notes are at sight of school dot com. Slash: seven, oh two or to be precise and orderly seven zero. To thank you so much for listening to hope. Which is starting well for your bends. Listening later, pure enjoying your bent. Much

he's on the way, including a brand new episode tomorrow. Once again, my name is critical about, and this is Cyprus all school.