Long ago, when I first learned basic coding, I would spend hours reading books like html per dummies or javascript for complete idiots. Whatever it's called sitting in the bookstore cafe at Bookstore like Barnes Noble, and I wish I had a resource like the one I'll tell you about today. A different kind of like the one hour featured side sort makes insults. Not for myself, I never learned to be a real programmer just to be clear, but even a superficial knowledge of coating can be helpful if you're, making things online welcome to sinus what school. My name is christian and in a story. A wedding at founder exchanges, site, hustle, vows pray, new coating book business, specifically after running from tedious computer science lecturers as an undergraduate, a self taught developer, decides to help others learn through a series of friendly coding, tutorials emphasis on network friendly

Now a lot of people want to learn to code because they want to make their own up or do basic web development or not be completely dependent on a specialist to be able to fix a small problem on your website. So this he's a books in our story, focuses on designers or other people work alongside developers and want to better understand the other half of creating functional applications. Now courses is a profitable side. Hustle I'll tell you where the idea comes from how she makes it happen and what the outcome is and, of course, the challenges along the way right after this quick shut out to our sponsor stated trade, Osborne, initially pursued computer science, backing college. She bailed out to avoid what felt like boring lectures transfer into art and design, she was, And her initial interest in programming had been a simple mistake. Still, a few years later, he ended up running a business called wedding, lovely. There was a planning after brides and re introduced her to coating what eating or softly.

Which python in order to build the app. She noticed that most tutorials toils assumed she already had a craftsman, programming tools and resources dedicated to cracking the code. Tracy pushed to the challenges we pass the theory and straight to the play by play and found the fun income. She also found a problem. Surely there must be other would be coders who are ready to create if only they a more friendly and welcoming guide inspired ran with her new idea and wrote the tutorial she wished. She had for other right brain designers with no back in programming experience researching formats Tracy decide to package her development blueprint as a book. She opted for self Publishing, based on a track record of some others. She also knew she can more easily update the material she published on her own and she could sell it idea formats and for a range of prices. Having witnessed the success of similar books funded through Kickstarter Tracy, invited a video of her friend over to film the story of hello web books and the name of her

Business was determined simply by looking for available to means. They made a video to help Tracy connect with potential backers and through in some silly blue powers at the end to add personality with her first campaign, she raised twelve thousand dollars from five hundred and forty backers probing the concept before she ever wrote. The book So what were the keys to her kickstarter success, while strategically timing, the launch with Pike on the largest python coating conference in North America, and then making around at the convention to get influencers to share our campaign. This helped a time, but she did learn some lessons. Sure, what kind of rewards would motivate people for the campaign she got? Creative, perhaps to create she learned. Wait and not offer a care package of treats stressing herself out baking hundreds of cookies. She targeted just seven thousand dollars half of what she felt she needed because thought more people will jump onto a campaign that is likely to reach its call for mercy made stretch, calls offering workshops and promising more content. The more money that she getting the ball rolling was also important. One of Tracy's friend spotted

first one thousand dollars in exchange for her featuring his start up in her promotions, then came actual work of writing a book tracy. Refine the idea for a popular talk. She given design for non designers once the first book was done. She wanted to write more so she used a similar model of crop funding for the next year. An intermediate version of how a web up. I was her first buck and in all new title, Hella web design for each of these three bucks, she's written so far, All Taylor to designers and other non programmers he's taken, Tracy nine to twelve months of dedicated work. She's the refined. Her marketing is now experimenting with Zena as a shorter format for quick learning on the girl and I'll give an example that, more specifically in a moment, crazy continues to offer physical books that readers can treasure before Are you willing to a drop shipping warehouse from her initial closet, full of books doc? She amused her local post office clerks. She was a frequent visitor. Shipping single copies in between the yearly expedition to dispatched Reynard plus copies to recruit funding backers. She had met

Her greatest strain has been believing in herself and her books. In the beginning, she felt pressure to keep her prices low, Amazon her sewing additional copy is assault published Arthur. You have to keep your price under ten dollars to receive a seventy percent royalty payment. You can charge a high Price but you'll make much less than the percentage, so it's usually better to stay on the ten dollars for the physical copies of videos. She has appropriately raise prices, but they're still low for what readers are going to pay. Talking to other coating. Authors has convinced her to almost double her prices in this coming year. Still, despite the challenge tree is now earning enough to live off her site, hustle she's, letting her other next, the wedding up fall by the wayside in order to pursue bigger idea of practical programming for regular people, so Tracy's website looks really great, as you might expect for something like this designer who selling tools for people who live

What about development? It looks really great easy to navigate really clear, simple. You kind of understanding What's going on watch a fine video you can see. The resources? It's really focused on E commerce, but she's trying to sell her books, of course, but it's also funding friendly, which is the whole five ethos of the project dimension, her new strategy of giving away his Asean is just like a short pdf or you can also just look at it on a web page. So it's just some short content. If you want, you can actually purchase it for a few dollars in the form of a candle buck or this mother formats as well, but are primary strategy. Here is it just to help people and kind of built her audience. So her first seen is the really friendly intro to command like a command, is an interface that you have on your computer for. Do you know about it or not? That can help you navigate files and folders do some different stuff. You don't usually do if you're not a programmer, but everybody has access to this. You start going down the road of learning about coating, you're, probably noticed a lot of references to the command line and the tutorials you watch

What you don't know anything about command line in the first place, you're gonna be stuck just like Tracy. Was it first and like a lot of people get stuck so the goal of this resources to help people attempt I think ass. She does more. These. I think it's gonna be more more helpful to build an audience and eventually seldom on her products in our notes with her. She also mentioned that publishing print books can be a challenge if one of our greatest struggles is trying to figure out shipping interests but for those paperbacks. She said. I would save myself a lot of time and money if I went all digital, but it's really call to have a fiscal brought. So that's it an expression of values. If you don't care about having a fiscal product- and you can do it all digitally and save time and money if you're like Tracy or like me as well, you really do value that print. Right, then. That's! Ok as well as long as you understand that there can be some some hassle recently, some difficulty to overcome some work. He ought to do if you got that right. A wonderful project. I can't wait to see what happens when she raises for prices totally agree that she should do that. This is something that is very valuable to people

but will spend a lot of money to learn how to do this, so it should probably cost more than ten dollars or even more than twenty or thirty dollars, just what she saw. Some of the other books forth. So good luck, Tracy and thank you for letting us share your story with our community. Listeners if you're interested in encoding. If you are designer or somebody who's, just interested in learning about coding- and I want check it out- we we link up for website in the shouts. Of course, those notes are successful. School dot, com, slash, seven one to episode, seven hundred and twelve and still going strong. More is on the way. Thank you so much for listening to come back to Morrow. Once again, my name is crystal about, and this is side us all school.