Hey. What's up welcome to a brand new week? This is your offer cider school. We are closing in on the final two weeks of twenty eighteen. I've got a great story to kick off. Awaken got another set of great stories coming to you every day, but the first today. Let's talk about the blogging model, making money through a the boy what'll has evolved quite a bit over the years, and the story I want to tell you today is all about. Log in the financial news industry that targets millennials, and these two guys at start a blog. They find their biggest success when switching from the public blog to a private daily newsletter that sells sponsored content and when I say private doesn't mean inaccessible like anybody can join us newsletter and read it? But the point is you actually have to join the newsletter? You can't just go to a website and read it.

This reminds me of another newsletter called the scheme which has done something similar and has hundreds of thousands of daily subscribers. So what is key to making this kind of project work? And in this case, but in both these cases, actually, there they're doing very, very well very successful I think there are three things not talk about it, a bit more at the end of the episode, but those three things are a distinctive voice, so really clear. Writing style, really clear voice that over time, their readers kind of hook on to engage with number to a clear target market. Both of these newsletters really know exactly who they're trying to reach- and finally consistency. They just been doing it. A long time in putting in the work now I'm a big fan of a streak. That's why

The sharp reedy seven under sixteen days and counting, however, the two guys in this story have had a daily streak since two thousand and twelve, I think they might take, weakens often not sure she checked that point, because I dont but still big respect to them, so, let's say shot out to our sponsor and of a similar model here, just on a pike asked then I'll. Tell you about this snack sized business news for millennials support for this pod cast comes from octave. What's your mother's maiden name What's the name of your first pet? We have another question: why are security solution still asking the same verification questions its twenty twenty? It's time you business, which is to a security solution that not only is bill for this decade, but can guide you into the next one with an identity. Centric approach to security ACT Naples organizations to choose any technology integrated rapidly and deliver a security solutions that provides a seamless experience without making it harder for your employees, often not pushes you security forward, but it pushes your business it is well, so we

Ask you one last question: what's your favorite security solution learn more about how you can improve your security PA shared with the leader and identity, driven security at Oxford, DOT, com, slash! The answer: that's ok, tee a dot com, slash the answer, A lot of business news just isn't appealing to younger rears. Limburg is having a hard time. Getting only has to read its website, fidelity investments can't get them to understand. Other financial linger in the Wall Street Journal cans. Like an old fashioned club that only the elite belongs here. Even us fashion in the world of finance, Nicholas Martell and his roommate Jack Kramer. Didn joy reading up on the latest news, but they don't have a choice. Keeping up with developments was important in our banking jobs.

The two men up an old town bar in New York for walking back to the apartment. They talk stocks, economics, spreadsheets the usual, but they also dreamed of a project what, if they created a business news, media company could be understood by millennials nobody, they knew how easily digestible market news they thought they could create such a thing. So they did, they called it market snacks. Their plan was to publish a blog with daily NEWS stories that were relevant and understandable, although you too, a simple websites: the monetary start up costs were almost non existent in just a couple of weeks: markets next came out of the pantry, but even though the money costs were loudly, hustle did cost a lot to start in time. Nick inject block multiple hours before and after their day jobs to plant right at it and publish content. It was an intensive project. They required their focus everyday. Thankfully, the work began to pay off in just a few weeks. Markets nights at a couple hunt

daily readers, the idea was being validated with each new visitor to the site, who turned into a regular reader of us first few weeks and months were critical, Nick inject new that they didn't get their process right. They would burn, and a hustle would vessel into yet another debt website, so they created a few intelligent systems. I really like the first one copy one and done editing process. Each would write. Part of the article in the other person would be the editor. When it was made, the original writer just had to go with it. No questions asked for one in writing the other Edison, and then it stops. It goes on the website with no back and forth. No arguments about grammar process not only help the two of them remain best friends through it all, but also gave him the efficiency they needed to write every day, especially or travelling or otherwise busy as part of their day jobs. Another system they created was content generation model every after

they would round up the days news and pitch ideas to each other. They want to make sure they had what they call the markets. Next mix, which would be too, must no business stories like Google, testifying to Congress about privacy and one to two interesting stories that were requested by readers like how imports above economy can affect prices at Chikane, Womb, free, shouted AAA, which they would sponsor us just what a wishlist item there. These methods help Nick and Jack Stick to their goal of daily content without fail for months, but something was People love the content, but they didn't love going to the website each day to find out the latest news. They had to find a faster, easier way to reach the readers and as soon as they realize this, the answer became obvious, an email newsletter menace. Go on it, not just adding any measures that are but making their whole focus. The email newsletter doing this method Readers were more engaged and thus became better evangelist for the brand. The newsletter blew up with hundreds of new subscribers joining every

MR were making money out, but the press began to notice. They mention unfortunate that come in an interview on Fox business than cheddar tv live on the New York Stock Exchange. Nick and Jack aren't equally sure why it started to happen when it did, but they do. No, why haven't they? a brain with a mission, democratized business news and brought the complex world of finance to the masses, especially once again millennial readers. It wasn't just a business, it was a story and it was time to maximize that story and also perhaps monetize it after two, years of building the brand and writing for free Nick got em he'd been waiting for fidelity. Investments was curious about a partnership. They wanted a future markets next content in their own app and it was a dream come true. Fidelity was here and making Jack believe in their brands. Renegotiated heart. They ended up getting their markets next logo and website link also featured in the EP, not to mention a sizeable monthly income after the fidelity deal. Sponsor requests began to roll it, and this time they knew what to do, rather than placed traditional agnor emails, they would write compelling

and in the markets next voice that featured the partner Rance like Betterment, Robin Hood and linked it. It was fun, engaging and insightful content. Readers didn't complain about it and they did not to deal with those boring of noxious rectangle at market snacks has continued to evolve and twenty seventeen it I wish to early twenty eighteen. They raised outside funding and later in the year they became full time content creators with sponsors. They have also making a lot of money, but according to neck, the money is not the best part. Otherwise we have done it for so long without pay. The greatest rewards are the five star pie Castro. There's an email testimonials that indicate market snacks is successful where they, cesspool inner success when helping a generation understand business and finance news in a way that never been done before hustling. Dream job full time. Well, that's a nice work too. So again

Those three elements that I mentioned at the top of the absurd: why did this blog turn newsletter succeed? Why did it cultivate such a fanatical readership people in large numbers who loved it turned to the point where they can leverage it to get these lucrative sponsorships from financial companies or first they had a distinctive voice and you can kind of tat If you look at the newsletter, even just look at their sales page or listen to one therefore cast episodes it just just really clear its unique. They are clearly positioning themselves to reach a certain group of people, which is the next element. A clear target market not trying to provide business news for everyone really speaking to a group that they felt was misunderstood by mainstream traditional business, media and enlargement. These consistency just doing it over and over in their case, going to do it for free for a long time, find something like that. You believe in so much that you're willing to do for free, but that, ultimately, in fact, you can end up getting paid for that's a pretty good situation,

and I'm pretty sure that that value like their passion, for delivering this content for maintaining their voice for really putting forward their perspective. I think that comes through pretty clearly to their readers, which is why get us readers are so fanatical. In the first place, and last but not least, each of these things kind of changes over time, at least in terms of their expression. So I said, consistency is important where they have been consistent, but they also change like what they ve done. They changed the format they added a podcast, the voices of August. They have better understood their target market It's not a static process. Is an evolutionary process have just getting better and better while doing something in their case every day, if you're not going to eat something everyday should, at least by the way to do it consistently, because I really do believe that is a key for success in a lot of things, not just side hustles, but also life and habits and patterns and whatever you're trying to do for yourself. So, with my vote for consistency, I will sign off now. I wish you a wonderful day. As always, inspiration is good, but inspiration with action is better Jonah. Seated

so now to read more about market snacks. Maybe take them out for yourself just go to satisfy school dot com, slash, seven, one, six, an episode of seven! Sixteen! We got notes and links there. Also, if you're looking for a last minute Christmas gift, might I suggest the book side hustle, it's pretty good. I've read it. Times actually, subtitle is from idea to income in twenty seven days. You can get from any online retailers, poor even better, by supporting your local bookstore. Thank you. I shall be back again to Morrow. This is critical about for accidental sport.