« Side Hustle School

#780 - Professional Boxer Packs a Punch with Quality CBD Oil

2019-02-19

After years of dealing with chronic pain, an athlete discovers the magic of CBD oil—then teams up with his sister to become a ringside evangelist for it.

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  

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Show notes: SideHustleSchool.com

Twitter: @chrisguillebeau

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Welcome to the program. This is Silas from school. My name is crystal. Without it we have looked a couple of times at can a video if you're not familiar with that term, you might be familiar with Cbd this product. If you different times on the show in various forms of non cycle, active substance, it comes from the canvas plants, and this plant, of course, also produces psychoactive substances in the form of TH, sea or marijuana, but see is more specifically use for pain relief and also to treat anxiety all kinds of other step which will touch on a little bit and story. Now this story, I really love a guy he's doing it he's a professional boxer, so this professional boxer packs a punch with high quality C b, the oil after years of dealing with chronic. He discovers the magic of sea, beady oil and teams up with his sister to become a
Inside evangelist for it, this guy's actually contender for the world title fight, so we'll talk about that is well. Here is a message from our sponsor. I appreciate them and then we'll delve into this medicinal story. Support for this podcast comes from octet. What's your mother's maiden name? What's the name of your is tat. We have another question: why are security solution still asking the same verification questions its twenty twenty? It's time you been the switch to a security solution that not only is bill for this decade, but can guide you into the next one with an identity centric up to security octet enables innovations to choose any technology in a great it rapidly and deliver a security solution that provides a seamless experience without making it harder for your employees, often not only push security forward, but it pushes your business as well, so we Ask you one last question: what's your favorite security solution,
learn more about how you can improve security. Pa share with the leader and identity driven security at auction dot com, slash the answer: that's ok, tee a dot com. Slash the answer Likely is no stranger to paint ranked number three in a world in his way, clasped his profession, boxer with a twenty one in a record literally gets punched in the face for a living yesterday with pain. All the time from broken bones to a chronic soreness he's develop throughout his years of training a few years ago. My relationship with it
and deepened even further, he was diagnosed with an auto immune disease that causes inflammation and his joints. He was soon prescribed painkillers and he didn't like that. They made him feel terrible behave. The idea of putting something so artificial and potentially harmful into his body. He search for a more natural solution, but couldn't find anything that pact enough of a punch to combat his symptoms. Then, last year, C b the oil was taken off the. U S: Anti Doping Agency Ban substance list MIKE rejoiced. He had heard all kinds of people talking about how CD oil could be a miracle, or at least an effective treatment for some Michael's, even more excited that it was derived from a plant. He tried it out, began, seeing results right away where spent all his life. He wondered he wanted to find the highest quality C b, the oil possible, so he began researching and through that research she spent hundreds of hours learning about this product and that kind of thinking back in his college days, you ve been a business pseudonym Notre Dame sign. Obviously he ran a food delivery company. He felt
but the idea of creating something of his own and learn how to hustle so years later, as Aforetime athlete, he knew what to do. It was time to get back in the ring the business ring. You know beside us a ring. He would learn to stock market and sell dvd oil with it just being taken off that ban substance list. He knew this was the prime time move MIKE had a feeling that his sister Anne she would be interested in the idea to hand she works as a pod, castor and a coach for young female entrepreneurs. Not only that, but she has a passion for helping people and she believes that western medicine has taken a turn for the worse. He knew she'd be excited about providing people with such a natural solution when he suggested it. He instantly said yes and the two got to work now than it was in his corner faded. Some money may do so you're gonna invest their own cash into the company instead of raising capital, both of them didn't like the people other than them having any stake in it. I knew it was a risk they had heard so many stories about how life changing the oil was and, of course, experienced at first hand
then came the issue of the name for two months. The siblings had no idea what it would be. One day there were taking a walk and shouting about it. The oil could do so. Many things like help with paint anxiety, even sleep. One of them said that it fed the soul, and that moment they knew it would be called soul, cd now that they had a name. They could start talking about saucy beady on their various platforms, both of the siblings had significant audiences remember. He is professional boxer number three in the world and their audiences came with very different demographics. By the tiny launched in August. The response was overwhelming because they marketed to such different demographics. They were able to gain testimonials from all kinds of different first time users. It was incredibly
Firing motivated them to work harder from there. They focused on learning more about what their customers want. It MIKE says that, like a boxing, preparation is keep before fighting yet to spend countless our studying your opponent Michael leaves that when companies forget this and lead with their ego, it is always a mistake, so he applied the same logic to souci beady and what he discovered was his customers wanted transparency with something like c b the oil which is commonly misunderstood and also knew in lots of ways. It was a big deal that they knew the product was safely sourced and of high quality. Saucy beady now includes information about where the hemp is grown. The lack of Gmos in it and it has a purity guarantee, meaning that is zero percent tac, remember tat. She is what causes the psychoactive experience when you smoke or otherwise consume marijuana on their website. They have frequently asked questions page where you can see the answers to
since, like will, I pass a drug test may say that the answer to this question berries. Will you pass a drug just well, that's kind of up to you, but if you dont pass it it's not because of saucy beady ass time went on. I added additional products like bath bombs, cream and even see the oil made specially for pets, the market, research and the attention that the siblings gave to their customers paid off by their third month. Souci beady had our hit over six figures in revenue. More than matching their initial investment in the future might hope to use his boxing platform to. Parking, even larger audience for the product. In fact, this year he's training for a world title fact. So, whatever happens, we a team, Sicel School, have confidence
he'll continued your role with the purchase items so cool. I think this is the first time we ve had it progression. Boxer featured on status for school and the sight of soul is not boxing. I don't know it encourage most people to get into that in their authors, but he's already into it seems to be doing pretty well nigh, like this part about how did so much market research really took time to understand is audience and what was important to them.
And what was most important them was knowing about the products and feeling reassured about its sourcing about the lack of psychoactive effects enough, presumably other athletes or buying this as well since he's an athlete imaginative. His followers are too, and so just addressing that applying in providing as much information as possible that something that provides that reassurance and allows people to say: ok, maybe out, maybe I'll, try up. So is there a site hustle in your future? Perhaps in your present is there something that's lurking there for something you ve been interested in for a while Why not take the next step? Why not get in the ring? Maybe there's a story like this just waiting for you, but you gotta take action. You got do something about it, because inspiration is good, but inspiration with action is better so much for listening. Our show notes for today's episode, wrinkling links to saucy BT. Anything else I mentioned are at sight of school dotcom, Slash, seven, eight zero, hats episode of seven hundred and eighty can you believe it out just noticed that seven hundred eighty episodes guess what come up tomorrow
episode. Seven hundred and eighty one aren't. I hope, you'll come back I'll, be here mightiness preschool about this. His sight what's wrong. From the onward projects.
Transcript generated on 2020-04-27.