Jealousy leads to opportunity when a bored graphic designer channels her love of artwork into an online masterpiece.
Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Let's talk today about the business model of operating tourist oriole website, throw toil website duration. What do I mean by that? Where there are a lot of successful blogs and built a huge following like curing various com
and various things are items that they found on mine, for example. This is why I'm broke dot com as amassed hundreds of thousands of followers posting about cool gadgets and that site earns affiliate commissions. Whenever visitors click through to purchase those gadgets from Amazon die.
Com in other merchants? A few other examples of long running territorial sites are brain, pickings, dot, com, swiss dash, miss dot com and caught key dot org. Will they call those up later in the notes
all of them are line: a combination of direct donations in advertising and most sites like these there's a mixed
regional writing, combined with a lot of posts that are basically like you know, hey go look at this thing where the curator is simply passing on interesting items to the readers, so really look into detail. Example today, by the way, welcome dishonest school. My name is critical about so glad you're here and in the story today. Jealousy leads to opportunity when it bore a graphic designer channels for love of artwork into
online masterpiece. That celebrates artists across the globe is a really great story. I love everything about it from the inspiration to the passion and dedication she put into it, as well as the ultimate success that comes from it. So stay tuned court jealous designer starts popular art block. Now I'm likes to feel stack. Pakistan are held back, especially by your clad. It's a problem that the IBM cloud is different
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no doubt you ve heard the story of the starving artist. When someone loves the work, they do so myself. Do it despite initial hardship. Well, Daniel Chris out of British Columbia, wasn't starving in the traditional sense, but she was eager to do something more with. Art should always had a creative streak in hope that one day she be able to craft a career around her talents, but it can be taught to make money is a creative on top of that art can be subject to the outside world, determines if what you ve built his valuable or not
some of the most famous artisan in history were only appreciated after their time, so like many before her Daniel hung up her smock and took the professional rout becoming a freelance graphic designer instead of creating art for our sake, she
and helping others realise their dreams, but she didn't always enjoy it, although it pay the bills for many years, her heart at an artistic boyd that no amount of invoicing clients could fill. The worst thing was that Daniel began to get better she'd, look at another artist success and be overcome with jealousy she poor so much time into comparing or some other artists that she had no energy left for her own work, not wanting to pain herself into a corner. She decides to turn her jealousy into something positive. At some point. She had begun following some rather successful blogs on art, somewhere posting artwork that was unique to them, but many others were actually passing. The easel ought to others hiding their work. Instead, this concept appealed to Daniel. After some initial reluctance she rolled up our sleeves and got to work at first, the blog was merely a blank canvas. There was no creative plan or grand vision for it. Her goal was to showcase the work of other artists, the ones who break the unpredictability of the art wrote the one she was jealous of.
And just like that, the name of the block vote itself, the jealous curator. Since envy was the topic of the day she even added a funny little tagline. I wish I thought about with a domain name selected and a twenty dollar hosting plan purchased Daniel now had a little artistic studio to call home and online home, at least not mine, studio. In no time at all that blank canvas began to feel of color. She stumbled across an artist work. She admired she'd right a few words about it and publish it on the block afterward she reached out that artists to let them know that they ve been featured, although she didn't realize it at the time. This small piece of outreach
able to rebuild a community each time she shared someone's work. They share her right up with their own audience, and then some of those people would subscribe become regular readers of the jealous curator. In this way, she started to grow quite a following factor: readership readership grew by leaps and bounds, eventually reaching more than two hundred and fifty thousand facebook fans, and a hundred eighty thousand on Instagram for inspiration grew along with it. What started as a small project to get her out of a creative right began to transition into a full,
fledged passion. At that stage, just one thing was missing modification. Then ya was known artists in her own unique way, which she was still struggling artist. Should she wasn't getting paid for it,
She didn't want to run out on the website, even after building up traffic, to make it worth while she felt that it would take away from the aesthetic that she had created
willing to compromise on our values. She did what she did best. She got creative
during all those other artists inspired her and she began.
Creating more out of her own writing more in putting new and exciting things out into the world, and the world noticed, although she was still working as a freelance graphic designer opportunities began coming her way because of the block, and because of the huge community of India's art lovers she had drunk. She was operative book deal to write about the dreaded creative block that often prevents artists from working true to form she went out and interviewed fifty other artists for the book. That book lead to two other show the same publisher and she began receiving speaking opportunities to share her unique insights. She was featured on podcast, like being boss and even later, a spot on openness shown magazine and here's the interesting thing through those books
Speaking opportunities she was beginning to get paid, the money was still such a byproduct of enjoying herself that you didn't even keep track of it. It wasn't until Daniel her husband, we're doing their taxes and twenty sixteen that she relies. She'd made forty thousand dollars from projects related to the jealous curator. That year. That number was all the proof she needed to go full time. The way she saw it if she could bring in forty thousand dollars without trying to make money. What heights could she reach? If she did, she wrapper freelance gigs and put Oliver focus into the jealous curator since making that decision. Three years ago, Daniele has published another book an significantly increase the number of speaking engagements. There have been so many opportunities that she's managed a triple her income and has no plans to slow down. In hindsight, she says that she might have jumped from our day job a little sooner but
and that there is not really anything. She would go back and do differently. As Barbara might say, we don't make mistakes just happy little accents now that she's found a way to make a living with art. Daniel has some advice for anyone else out there with the same aspiration or anyone who wants
Right on line about any Sabbath, she says, if you stop.
Design blog, because I seem popular, but you don't live and breathe design. It's not going to last right about what you care about right about what you love, if it's rock gardens or cats are vegan recipes right about that. You'll find your people you'll, be more excited to write tomorrow supposed to for Danielle two thousand and nineteen is all about two things: she's pitching a kids book and focusing on her own collage space artwork with a solo show coming up in Toronto and, of course through all of it will still be posting daily
as to write her power at great project, faint, ass, Dick, I love you so much. I think I've seen that a couple of times on line, and I'm definitely
and followed on Instagram. Now, a couple of key points here that to do this right like to truly build this kind of business, it absolutely can become a sustainable revenue source community that stays with
for years and years? But it's not gonna happen without work, and this is definitely not a get rich, quick plan, the mother,
important things you need to do is in addition to choosing the topic that your passion about she highlighted it has to be something that you love, because you don't do it over and over, but also at the Post office, and you have to post consistently. You want people to keep coming back to your site over and over. We want to see it as this like flagship resource, and for that to happen most people who are successful with this kind of territorial up
ouch. They are posting daily, sometimes their posting. Several post today and it's not necessarily an overwhelming task, because what you're posting is essentially discovery. I found this thing go and look at it you're a couple of sentences about it. Maybe here's a paragraph or two about it, and sometimes it could be more sometimes less, but it is somewhat about volume about finding your voice, the right topic, etc, but then, just doing
over and over and a second key pathway, something that I mentioned briefly in the story. Each time she shared someone's work. They would
her right up with their own audience, and then some of those people would subscribe and become regular readers. So that is absolutely the right strategy in this approach. I would just caution you and say it is not always so simple. Like not every feature you do
going to share with their audience in and bring in their. Subscribers is the kind of thing that increases in ramps up over time,
long time. You really does need to be focused on doing the work it. So it's not so much. You know if you build it, they will come, but in this case you have to do a lot of building. That's my only caution, but I think it is a wonderful business model and it does still work. There are still people doing it in lots of different
so I will leave you without today, more to come to Morrow, of course, and everyday from their own out. Inspiration is guided by inspiration with action is so much better hope, you're taking action on something that you believe in today shouts including links to other sites. I mentioned in the introduction, as well as Daniels. Work, of course, will be at sight of soul, school dot, com, slash
one, eight and as for episode, eight hundred and eighteen, we are rolling along posting daily hosting consistently, because I believe in this mission and because I care about you, I want to be helpful and useful to you. That's offer now thanks! So much. My name is critical about this is side us all school
from the onward projects.
Transcript generated on 2020-04-27.