Welcome friends, listeners community welcome to a new week, this weaknesses, sawdust school, on your host critical about started to bring your New batch of stories of people creating freedom for themselves. Celebrating the achievement of Self Reliant, whether you ultimately want to work for yourself. What time are not being self reliance or having the ability to be self reliant is tremendously valuable Now over here I am recovering from my art. Our w S team did our tough muttered yesterday, first, I've ever done and presumably since I'm here I'd, hopefully on so media means? I, Sir right, I guess I will look and you can see more stories. They are my instrument with due care and, if you don't that's, ok, because you're here to hear some stories. So what? If you are a yoga teacher who wants to travel and create passive income, not be tied to teaching in first class.

All the time is such a thing possible. Isn't the whole point that yoga has to be taught in person? Well, the copyright or I'll tell you about in today's feature, develops online yoga courses specifically for people with chronic illnesses, so really clear target market, something that makes a big difference in people's lives, while also creating some of that freedom, independence and so reliance for her so Lhasa get stuff here also includes a lesson in copyrighted with empathy. Shall stay tuned for mobile, friendly yoga bits right after the shut out to our sponsor now. Likes to feel stack box damn or held back, especially by your cloud. It's a problem, but the IBM cloud is different. It's the most open and secure public cloud for business. It can manage all your apps and data anywhere across all your clouds, so it can help take on anything from rebuking flights on the fly Two restocking shelves on demand without getting in your way. Smart loves problems, IBM, let's put smart to work

that IBM dot com, slash flexible, to learn more At eight twelve Taylor current was diagnosed with chronic fatigue syndrome. She got passed around from doktor to doktor no one knew how to help as she grew up. She had dreams of traveling the world in starting your own business, but her illness was getting in the way that are lowest point kill it didn't, think she'd be able to graduate university or hold a normal job. World travel seemed impossible, but in the past seven years, she's done all those things and more she's travelled over forty countries completed three triathlon and started to businesses. The two most important things and help to get to that point. We're yoga and meditation killer found yoga sequences to be challenging without setting or back like other forms are exercised it. When she tried searching out yoga marvellous courses specifically geared towards those living with illness, there wasn't much out there, so that's it.

Decided to become a yoga teacher herself after completing the training, Caleb taught in person, yoga courses at least at first. Knowing that yoga could be a key tool in managing a chronic illness. She went to share resources for people to be able to practise in a therapeutic way. She began catering, her classes for people with chronic illness. The challenge was that our students who struggle with fatigue and other health setbacks, often miss last you to these very health issues, so she also began sharing some initial resources online after sure teaching over on the side killer, transitioned her full time, job to become location, independent He started working as a copywriter, which also became a site. I sought by the way so that story for another time and she was able to take her work on the road. The passion for teaching go got came along with her as well. She moved her courses in workshops allowing her to reach more people, no matter where in the world they might be. So how does this work while her website

Roca, yoga dot com, suspend, say a Roca yoga. This practice it Roca yoga. This website became her up first killer developed this signature six week online course called chronically kind. Yoga includes weekly video classes, daily emails and assignments that dive deeper into managing chronic illness and improving your health apart from the life support, calls she host periodically for her students. The rest of the course is pre recorded an automated, so it can run while she travels. She typically opens clinics kind yoga once a year, charging a hundred and fifty dollars per person, eventually. She also wrote a book and launch that alongside a mini course of ten minute classes for ten days that website once again, a Roca yoga dot com. And social media are the main way she attract students. She provides free video classes as an opt in on our site and other words. If someone wants to access the free video, they must enter their email address. Then Taylor promotes are paid courses to that list of subscribers

she runs paid. Facebook adds promoting the free videos in order to grow our audience. She found that this was more effective than Facebook adds directly promoting her pay courses. This is probably because she builds trust with new students through the free offerings, so are more likely to make a purchase than if they didn't know at all, The books are sought through online retailers, like Amazon, Cobo, Google play in parts noble most the sales come through Amazon. She doesn't bit of advertising there as well. Gets our resources out to a wider audience with minimal effort on her part, while exploring rather the digital, nomad killer, continues to teach private classes on a weekly basis, as well as leading workshops a few times a year. Another bonus of taking this business on the road is that case can fill her course. Videos against new backdrops around the world in it three a week. She dedicates three to seven hours Roca yoga. This includes writing planning, rescheduling blog posts, scheduling social media content working on a product like her next book.

Course coming a new yoga, video for Youtube and teaching classes. The months leading up to a course launch requires closer to ten hours per week, and she ramps up with extra posting emails. So what kind of challenges has she run into? Well enough? to her own chronic illness. Travelling present some obstacles as well, most notably a freak snow storm in Greece. Knocked out the wifi the night before Kayla launch her first online course, but she persisted and reward is outweigh the obstacles? Positive feedback from her students is its own reward, but the business also helps keep Hayleigh accountable to our own fitness, skulls and she's happy to have an extra cushion of roughly ten thousand dollars a year on top of her primary income. Our goal is to keep producing more books, blog posts Any courses, in other words, shall continue to keep it flexible,

art for anybody out there. Who is interested in learning more about copy writing. I don't have a course herself who's gonna, give you a couple of tips year actually won tip is just to go and look at our website, because she's done a really good job here, writing empathetic copy. Now. What do I mean by empathetic copy? I'm just gonna give you a couple of of lines here. You can go and see for yourself. It's going to read more, it's no surprise, she's a copyright or herself so run the homepage made them main headline. You can feel better with yoga now remember who she's trying to reach a cash he's trying to reach people who have chronic illness right and it goes on from there and says. I know because I've been there, what if I never get better? What, if my friends and family cat or won't support me anymore, how will I deal with the physical pain, the loneliness? What do I do? Have? No one believes me. Everyone seems to think it's my fault, I'm ill or it's all in my head, so rife in the beginning. She is a dinner vying with our target market she's a dignified with your idea, customer somebody who's in that situation. They have all those fears. They have those thoughts all the time.

He goes on to say: are these thoughts familiar? They are to me because they used to like me every day having a chronic illness has really incredibly hard. He emotional term. It comes along with it can make life almost unbearable, and that's where yoga comes in. I found hoping my future by learning to live in the present And by creating the right environment for growth, I watched my body slowly began to heal I just thought that was all really well dying. I thought I could find that person in that situation. I'm like. Oh, my gosh, you are my person. How do I sign up? What what's this all about? Because you understand me- and it also carries ever to the about page, which are often mention- is the second most important page on your website after the homepage, and rather talking about page, it's like I work with people who are sick and tired of feeling sick and tired, great light like immediately understand what it's all about and she goes on. I know what it's like to spend all day in bed, barely able to get up to go to the bathroom. It's like to have your friends, family and even doctors have no idea what you're going through, etc, etc,

on four couple more lines and then says I know what it's like to be together with your illness for the long haul, but that doesn't mean you can't live a full and meaningful life, so this is empathetic copy, because she is saying I understand you, you know you my ideal customer. Stand what you're going through, and I understand the problem like I clearly understand, what's wrong and then also present you with a solution present you with home, no, no matter what you're going through in this situation, the symptom this symptom. This emotional challenge on top, the physical one, but that doesn't mean you can't live a full and meaningful life. I think this kind of approach is really important and for something like you know, yoga for chronic illness. I mean it's, it's very o virgin deliberate, but I think this kind of style- or this just kind of perspective,

can be applied to lots of different stuff, so I can go on and on, but I won't do that today. Inspiration is good, but inspiration with action is better. If you want to find the show notes for today's episode, including links to what is it again or broken yoga just come to us, Titusville School dot, com, eight to eight, thanks so much for listening. I hope you have a wonderful day were everywhere in the world. I ll be back again to morrow. My name is critical about this is site us all school, from the onward projects.