welcome to a brand new week of cider so school. I'm your host, critical about hope. Here. We could starting off well pork existing later today is going well good morning, good afternoon good evening. Whatever the case may be, got a great story for you in a story, a canadian communications officer and lover of plant based food starts a meal prep service. Earning two thousand dollars in monthly, recurring revenue within her first three months. Riddle look closely at this model of recurring revenue specifically for a low priced subscription Thank two thousand dollars: ok, that's great, but she's worked a lot for this is it really that great? Well indeed, she has. She has worked a ton for it, but the key point here is two thousand dollars a month,

two thousand dollars a month is going to come in month after month. Also it just started a couple months back and also also it's probably going to increase. So if this really is a fantastic look at a subscription project, it's just beginning, but seems to have a ton of potential. So how does someone position, helps to create such a project, especially after they ve been working on a blog for free during the past two years. That's what you're gonna hear about today, right after this shut out to our sponsor the ionian cloud is the cloud it's open that secure its built for business. It's also the cloud its leading the way, but don't take our word for it. Check gardener appear insights to see why customers rate IBM Cloud above a W S, Google Cloud and Microsoft Azure over the last twelve months as February twenty Eightth, twenty twenty IBM, let's put smart to work, gardener peer insights reviews constitute the subjective opinions of individual end users

on their own experiences and do not represent the views of Gardner or its affiliates. We all want to be healthy, but it's one of those things that often easier said than done. Healthy eating takes intentional effort when you're busy Putting up a nutritional meal is not nearly as convenient ordering fast food or grabbing something processed in pre, packaged car Modern communications officer for Hospital Foundation in Ontario Canada, new this challenge. Well, she believed a plant based whole foods. Lifestyle would improve health, yet she struggled to stick to it. It was until Carly tried meal prepping that she was able to accomplish. Our goals are not familiar with no prepping. It's all about preparing aspects of your meals in advance, rather than deciding what for dinner at the last minute, throwing something together, you create a plan for the weak ahead.

Weakens our whenever you have more free time. You do your grocery shopping, an initial prep all at once. This may include shopping vegetables or cooking or freezing sources. It is when those steps are done. Most of your meals for the week are ready to go and take very little time to assemble probably had been running about healthy eating on her blog plant. You dot com for two years, so she was oh versed in making meals without oil, refined, sugars or animal products. She knew from experience that meal prep could really help her audience. So she decided to offer a weekly meal prep plan. While she'd already built up a substantial network of a hundred thirty thousand followers on Facebook and Instagram. She had created all of her blog in social media content for free for two years. Her blog income had previously been limited to product sponsorships and was pretty sporadic this meal prep service. Essentially, a membership programme gave her the chance to generate consistent, ongoing revenue. So just three months ago

ahead meal prep programme took root. With this programme, Carly sends out a new big meal plan every single week, as well as a grocery shopping list and nutritional breakdown for each recipe. Members also have access to an exclusive facebook rip. She wanted to make sure the programme was accessible, so she offered it for just eight dollars a month or start up, costs included a website domain hosting a light for photography and a couple of subscriptions. Nothing fancy. Oliver came to it My six hundred dollars, which he quickly earned back and sales she also spend a few hundred dollars and advertising cost the first two months to get going. She cover those costs easily as well. Over a thousand dollars and profit in the first month and then over too one thousand dollars in months two and three: that's two thousand dollars. Each month month, two and three slash eight just to be clear or thousand dollars to celebrate Carly's fee. Say plays the song you make my dreams come true by Darrow, hauling, John Oats. Every time someone signed up from your plan, this song might be good, because now she has more than three hundred subscribers in Iraq.

With these members on Facebook has also been rewarding. People share, those are their meals, support each other in their feedback, helps chrome now that our work is truly benefiting people. On the other hand, seeing people quit the programme has been tougher Carly. She had to come to terms with the nature of a subscription model. People will cancel, but more will join as well. So she learned do not take it personally as long as more people are joining and cancelling she's doing all right. She also found at this sudden success came with financial matters. She wasn't prepare for. She sought help from attacks expert to gain clarity on topics like claiming expenses and whether she had to charge taxed her international customer base. Finding someone to go to with those financial questions was a big relief. The plan ahead Meal Pratt Programme has required a lot of hard work. Properly admits that she's had to sacrifice a lot from her, so life to time, finding her wedding, but that sacrifices paid off in more ways than one. She says I would not be giving up weekends and ours we'd nights for this, if it wasn't something I love and am deeply passionate about. In fact, I think it would be in power.

Simple otherwise, and I certainly would have got into this point if it was just for the money. Well, that's wonderful, of course, but I also say fortunately, even though its not just for the money, the sacrifice is, paying out in money as well with predict Monthly revenue now coming in the programme should continue to blossom into a business that supports her plant based future. So again, as I said briefly in the beginning, the monthly during revenue is what is so powerful about this model She could have very easily done every the same way clear. This programme launched it gone to her base of subscribers paper, Lovin advertising, but done it as a one off product instead of this recurring monthly subscription, and probably made a few thousand dollars, etc, but and that would have a net right, whereas now you know with the three interpol

well paying nine dollars in mind. She's got two thousand dollars in monthly, recurring income. It's somewhat predictable, like some people are going to cancel like we talked about. I got to come in about that in a second. But more more people are public owing to join as well as long as she's providing a great service. As long as your audience continues to grow, it seems like she's doing but those things so fantastic. Congratulations, Carly, monthly, recurring revenue way to go for this kind of product. Our disgust exception. I should say definitely the right approach and I did think I'm a bit about the past- and I went back and forth my mind. Nine dollars We really low price in our people are resistant to subscriptions and so that the benefits of doing like a one off product launch now is a peep. Like all its forty dollars or whatever it's a one off, I'm not gonna, be honest monthly subscription to have the kind of overcome that resistance. When you choose a subscription modeled, so for last subscriptions, it's usually better too, to charge a higher price,

but then I kind of thought little bed I was like: well, it's also a price for nine dollars. You know at this rate, obviously her subscribers have taken to it. It's also a price that I expect has a low cancellation rate, which is really key and we lost subscription programmes have really high turn rate, which is basically subscribers coming in and leaving after a couple months. So at that price it's almost kind of like I have a lot of subscriptions and if I have a subscription for nine dollars a month, I'm really not gonna think much about cancelling it. In fact, it's probably going to stay on my credit card for a long period of time are some real reason for me to cancel flax. I was thinking you know I might recommend creating some options where people dont get as much communication. I gotta go Ok, how many emails or other current forms of outreach they get with a subscription, but I think it's good for this subscription to not give them too much. Because, ironically, that's what causes some members to cancel and these kinds of programmes so again If I've gotta nine dollars subscription- and I'm not you- that much, I might still just keep paying for it, because, unlike our I go that it's there

You know I'm not making my meals this month, I'm really busy with some others maybe I'm travelling or whatever, but it's great it'll be there when I'm back, but if I'm good I can't I'm three miles a day and like all kinds of reminders, notifications, then I'm like, while there's a cost, that to write seminar, cancel so I think I'm balancing on nine dollars is a great choice and hopefully she can get hundreds and hundreds more members. You don't have to a thousand members, like it totally feasible with this kind of project you just doing what she's doing and providing that great value. So, in conclusion, great success story love to see what happens next. I hope we will get an update from her and see where there's numbers are listeners. Inspiration is good, but inspiration with action is so much better defined a show. No, today's episode go to satisfy school dot com, slash eight for two: you can check out plant you. You can check out anything else. I mentioned I, whatever tools and resources using to run our programme up way. Something will be helpful. Not story is come up to Morrow and every single day this week, be sheer subscribed, keep my back its short its helpful at three. My name is critical about this

side. Also, sport. From the onward projects.