No one likes to feel stack, especially by your cloud, but the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work. Very ibm dot com, slash, flexible More detail, it doesn't fit for at least two doesn't fit in. One particular area looks great, otherwise feels great. Otherwise, Have you ever had a shirt, poor jacket or dress or other clothing items that you really liked, except for one small detail? It doesn't fit for at least two doesn't fit in. One particular area looks great, otherwise feels great otherwise, but at least one significant area- it's too bad. If so, you're, not the only one. In today's story, an engineer receives a ridiculously baggy work shirt and he likes the shirt, but he's got that problem is to baggy, so he grabbed it by the collar,

and designs as die. Why tailoring device? For years later he saw two hundred and fifty thousand dollars of them. Yet he also makes a major mistake and failing to consider that Kickstarter effect where he goes from receiving loss of attention, getting lots of backers having lots of sales to a substantial drop off in all metrics act. The campaign is end. It welcomes This'Ll school. My name is critical about. How did this guy create this dippy product? What went well and what didn't? It's all in a short story, featuring a serial side. Hustler stay tuned stories coming right up

city, which is what we like to call the cereal side. Hustler de managers, rental properties, rents, our cars to the platform, thorough inflict spoke items. He buys at Walmart for profit. He is basically several of our most popular episodes rolled into one and that's, not. All city is also the inventor of zip. Seeing idea why gadget that lets you, Taylor, you're baggy, close in a matter of minutes no selling experience required for years ago. He was working as a chemical engineer, an engineer with a trick. Sleep baggy work short, you like the shirt, a lot and it fit well in the neck, but in the chest in Delhi, section completely swallowed him up. It wasn't exactly a good look for him when he got home and right through his closet. It occurred to city that his entire wardrobe could use a little tailoring but Shack I student loans at a complete wardrobe ever was out of the question

his engineering education, didn't include many classes and tailoring so city grabbed the challenged by the collar literally to see if anyone else problem. He went to do some reading. I read there. He discover that the struggle was indeed real. Baggy shirts were a borderline epidemic. You ve been considered what an ideal solution would look like. First and foremost, it had to be a temporary, reusable solution, something that can easily be attitude and remove from multiple shirts. After all, this was the poor man's tailoring hack and if a look he was going for was tailored, it needed to create a clean, seen, be invisible from the expiry of the shirt. To be flexible and move easily with the where an assured itself one day his evening. Commute city was struck with visions of a sea shaped hollow tube. You could place along a scheme in tuck in excess shirt material. This might actually work He thought so. Instead of heading straight home, he made a b,

two monarchs the MID West answer to home depot and purchase enough fish tank tubing to raise some eyebrows, a true man of industry city headed down to his parents basement and got to work. He made a few prototypes using the fish tank tubing, a knife to create strategically placed cutouts for increased flexibility and something to give the tubing a small amount of rigidity. The first adoration he tried involve thin planks of wood, ouch, eventually settled on a more comfortable woodless version leading a catchy name. He called it zip seem now that he had a product at least almost a product. In a name, he turned his eyes, marketing and with funds being tight, seedy decided to launch on Kickstarter with the goal of twenty five hundred dogs the first day without any advertising at all, and largely thanks to good videos and photos you took. He was two thousand dollars closer to his goal. By the time the campaign ended, zip seem had received attention from the likes of gadget, review and a hand. What other media outlets the attention driven

three thousand backers to his campaign, leading to over fifteen thousand dollars worth of funding. It was a smashing success. You might say it had in bursting at the seams. He turned a nice proof. Because getting everything started and running on Kickstarter costing less than five in adults, of course now yet to deliver the product and the beginning, CD intended to build each zip seem by hand, but after a week or so of continuously cutting it. Plastic tubing with a knife: he realized there had to be a better way to reach out to some manufacturers local to his area in Chicago and found someone who would make the first batch for him for ten thousand dollars This has the added bonus of improving the production, speed and freed up his time to create an online store he knew he had a winner, but he was also concerned. You couldn't even count the number of Times See something new in the market and thought man I've, but that years ago he also knew that common problems later common solutions. So he decided to hire a patent lawyer to protect sip seen from competition, this costume another five thousand dollars over the past

for years. Seedy fine tuned, zip same creating two new generations that he launched again on Kickstarter. These brought in an additional thirty thousand dogs and since launching he sold a hundred fifty thousand dollars worth the product. He also received his long away. Patent. Creating an ingenious and inexpensive solution to a common problem has brought city a lot of publicity. They spoke ass much of his outreach efforts around his kickstarter campaigns. This was good in some ways, but also lead to a big problem, because traffic drop away off after the campaigns about he said that bluff and traffic after kick started is substantial. I had no idea what I was doing. It couldn't keep the momentum going. I definitely should have done something to snow. The initial results. Is it wise to you if you got on his back to be aware that effect and have a plan. Maintaining momentum. After the time, limited attention dies down and ass for him. He liked to continue growing as if seen, business and launch another product in the near future and, if possible, you'd like to avoid using more planks of war,

as prototypes good lessons here, first and foremost, got a plan for that Kickstarter effect that tactics are effect is like an arrow, our energy drink, crashed things So well, then, all of a sudden you like what where's my source of traffic. Where are my buyers, so it can be great, what's happening, but think it's probably even more important to create that long term plans now take a look at the website for zip seem which, over, I think it's great at. You have a couple comments. First of all, the promise I think is spent take. The promise is, the zip seem now lets you, Taylor, your baggy, shirts and minutes for around the price of a cup of coffee. That is just a wonderful benefit statement. Tells you other product does tells you bought. The benefit, tells you how much it costs. I one concern is looking at this product it seem

It takes a fair amount of work, so people who are in today I why stuff like that's their thing. I get it, but those of us myself included who are not good at fixing things assembling things, etc. We're gonna put off by this alone. And that's almost what every testimonial on the site kind of reinforces going to read you a couple of testimonials, see what you take away from them. First, one is got these in the UK a couple days ago. It takes a bit to get them arranged just right, but they do work. There's the next one might have seemed arrived there simple to install, although I think it's gonna take some practice getting them right and here's the third one I received my triple pack today and instantly. I put them to good use. After about five minutes of trial and error, I can happily report these things work. Well. My army uniforms have never put me back. Ok, so good, testimonials from happy customers, but when I read these testimonials it just kind of reinforces my concern, as opposed to reassuring me, because when I really testimonials, you know what

here. Is it takes a bit to get them arranged their simple to install, but it can take some practice getting them right. It took some trial and error like when I read five minutes of trial and error. I think five minutes of trial air for someone else is at least twenty minutes for me, like at least I know this from everything I've ever try to put together from IKEA or anywhere else like I'm, just not good at it. So it may very well be that I'm just not the target market like the target market has to be somebody who is entity I why stuff- and I fully understand that, but if it is in fact, actually really easy to get it. It is easy. If it really is something I could do, then I wonder if their couldn't and testimonials that essentially reinforce that fact. Testimony from someone who's, like You know what I was little bit nervous about this, because I'm not good at putting things together, but they showed up. And I put it on my dining room table and you know I got to work right away may not actually be easy right, but if it is that there is some way to reassure that concern- and I think that would help people like me- who might be hesitant

still a hundred fifty thousand dollars and zip seem sold and he received a patent so huge success, their congratulations to city. I can't wait to see what it comes up with next, it sounds like he's, got lots of projects in the works all the time. Listeners inspiration is guide. Inspiration with action is better defined assurance for today's episode, including links to zip, seem anything else. I mentioned fish, tank, tubing, etc. Just counter cyclical school dot, com, slash, eight forth that's right. Beside eight hundred and forty three much more is coming up to come back tomorrow for episode, eight hundred and forty four and beyond thanks so much my name is Chris Calico This is a sign of some sort. From the onward projects.