Support, for this package comes from October, a secured solution shouldn't yourself, you keep up with the ever changing technology landscape. It should help you thrive artist, for a zero trust security strategy, protecting all of your data in places that need it, lay cloud mobile and legacy. Apps security starts with identity, since which time aka believe independent provider of identity for the enterprise learn We're about improving your security strategy at after dark slash. The answer. That's ok, Tag, Dakar, slash the answer, they bargain hunter designs of one of the kind flea market that is now becoming the empire obsessed with the thrill of the hunt. This journalist slash weekend Warrior finds more than she bargains for when she brings her love of vintage, the shopping malls of Texas. It starts as a hobby in a passion project.

Site I saw, and now it's much much more, bringing in more than half a million dollars a year with multiple shows indifferent. Cities welcome to sign a school money. Miss Priscilla Bow now you might think that in this day and age, a local based business, which of course a flea market is, would be at a disadvantage to the plethora of online stores, after all, anyone can start an online store. Today we often have stories of people doing exactly that, but this, this law turn business owner, argues that, because there is so much a calmer saturation, the right kind of local sellers have advantages of their own, especially when it comes to selling vintage goods. I really enjoyed this story, big thanks to our continent manager when you credit for working hard on it, and I will bring it to you in just Moment

half of her life has been spent in Dallas, Texas, Brittany, Cobb hails from a little city called forge appropriately look with an orange county. California, we must, the surrounding areas of l, returning down older establishments in lieu of Billy something modern and new Orange had dedicated it's time to restoring them. With their love of the old ways. There was never a shortage of opener shops swap meets and play markets in their old timey city square, since your mom Rana Booth at many of them, Rennie spent most weakens rummaging through the stacks in pursuit of treasures. While her mom was occupied with decorating her booth one earliest. Memories involves convincing your mom to buy her a funky iron and crystal Limp found a home in her bedroom. Until she went off to journalism school in Texas, she did up staying a few extra years. Their working for local publications before relocate

New York City and there she began to feel a little bit of home living within walking distance from the Brooklyn frequently market. She happily filled her home and closet with one of a kind items, but it was time for her to relocate back to Dallas for work. She did so somewhat reluctantly. Although the city boasted plenty of shopping opportunities, a local flea market was conspicuously absent. There was a serious lack of the vintage anti goodness at Brittany had come to know and love. The time she was working as a journalist for a company called daily candy and our main focus was highlighting the unique work of artisans and creators local to the area each day presented a new opportunity for her to connect with bakers, crackers and collectors

before long, she had a well rounded collection of potential vendors right under her fingertips, so in true maker form, ready, decided to put together an event. She cobbled together a simple vendor application using Microsoft. Word said it out her contact list and started looking for a venue. She found the right spot in the old Sears Roebuck Building then once serve as a train station hub delivering goods to the rest of the country. There is enough space in the hall to hold fifty to sixty vendors and when she had her sixty of sign up she rolled up our sleeves and got down to logistics. She needed to ensure that she was able to pay for the venue while bringing in a healthy profit. She also had to be sensitive to the vendors, many of whom couldn't afford high fees. After some research, you decide on a price of three dollars a book she also operate, add ons for additional fees, things like social media posts, a corner, front location, and so on that way, those who just want to be involved could.

And those who wanted something extra could get what they want is well. She also charge an entry fee of five dollars per anyone coming. It would seem like an immense undertaking, was falling into place little by little, but then mere days before the launch of the show disaster struck, or was it an opportunity daily candy was bought by another company in Brittany, suddenly found herself without a job. What was to be a fun project that would allow her to follow in her mom's footsteps suddenly became a lifeline. Luckily, that first show was a smashing success and provided her with some support. While she was transitioning into the role of a free She and she planned to run it. Three more shows the next year when, in March, when in June and another in September, each show a successful and each one presented new possibilities. A lot has changed since then after running a handful of shows each year in Dallas, restrained to bring it out of state visitors,

He saw an opportunity to expand. New cities should already changed her name from the Dallas Flee to flee style, allowing her to be more flexible and then a call from the Dallas cowboys set things in motion. They said if it what she was doing and wanted her to expand the show up to their headquarters in brisk up. There was no brainer, they had over twelve thousand shoppers come to that for a show, and she now runs three of them each year as well. In addition to expanding to a new city and opening up a retail shop. Brittany also added a handful of makers workshops out of a retail space that would allow the maker she partners with to share their skills with others. She then created an e commerce shops that people can purchase items from other state and even started upon guest and when all assets of flea I'll come together, Rennie brings in over five hundred thousand dollars a year at some point. She also stop doing freelance work and now does play style full time. Aside from one troubling incident, when someone tried to put up an extremely similar show using the same venue and marketing to the same benders,

really hasn't way worried about copycats or imitators because they generally Fizzling out ass, she puts it. This is a hundred percent relationship based business. If you dont have a strong relationship with your vendors there's no way to keep something like this going. She, after really care about the people who work with and their success So if somebody out there wants to do something similar in the right way, not just imitating her when he says that this is the key to making it work forming a strong connection with your local creative community. Also, although the rise in our mind, retailers, undeniable Brittany, thinks that the abundance of online shops almost makes it more challenging to stand out in succeed. But if you can start a local shop with unique items, especially consignment based, you might actually have a better chance of succeeding, even with the overhead fees of manager.

Reckon mortar establishment. Finally, another part of what makes her model works so well that you really can't by many of the things she sells anywhere else, while the goods are vintage in one of a kind, so you have to come directly to the show or the shop. She knows that it's not going to be for everyone and she's. Ok with that, Britain has a lot in store for freestyle, there's another retail shop, opening up in Briscoe in August and she's even introducing arrest to the empire. This hobby turn passion turn side us all now employs more And a dozen people also why the focus upon the local small business and make her community in the story. It's fantastic. What she's doing it sounds like the play

style Empire of Dallas Texas is only going to continue to grow, but is also growing it wisely in response to demand and the right opportunities in these situations, it could be tempting to say, while this is going so great, let's open you know these kinds of markets and expose And lots of different cities and let's have a consignment shop everywhere and lets you know do this and do that. I really seems like Britney's being intentional. I wish This is the right way to grow in the right way to scale. Am I also like the diversity, asian offenders in the sense that she's got fifty to sixty vendors, maybe more now to know at each one of these shows that if some of them drop out from time to time you know, she's took out this really strong base. Of course, in a more than can come along to take their place and then as shows become known. I imagine it generates repeat visitors season after season, including those out of state visitors who make the track. So nothing is ever easy, but it does become easier season after season, as the show is known while the vendors are coming back, people are already used to the process of going in

five dollars or whatever the admission cost is so well done on building such a stand out interesting, unique, rant listeners. I hope you enjoy this, maybe there's something you can take from it for yourself as some kind of vintage, good or handmaid good that you could sell. Or perhaps are you good at coordinating people just a lot of what this job is about, I imagine, especially when she's pioneering and putting together those shows for the first time, I'm coordinating all the different vendors and original logistics. That's a real skill. You have that skill, and perhaps some other profession or other job that you've done. Maybe there's a way you could transfer it enough. In a different way. Alright, that's it for the day are show notes, are satisfied, school dot, com, slash, eight, seven, nine episodes seventy nine. We are rolling along so much more coming up, including eyes of the one hundred Sicels book can way to share with you a very very soon like so much my friends. My name is critical about this is side us all school.

From the onward projects.