Well, it is the calm before the storm for me time getting if you go out on the road new book is coming out on June. Fourth, one hundred sicels very excited about it. After a long list of tasks and working, I definitely to be busy the weekend, but that's my plan. In the meantime, of course, the show goes on bottom. Dishonest school money must critical about Today, when I tell you about a beer blogger who crafts her side us all from crap ear, so if Like beer and blogging, or you like the idea of getting paid to post, those of irish whiskey on your instagram or repeatedly to hear about how this woman does that. I will keep listing she's gonna go to become Ostiense Premium craft bureau girl. She. Quarter softened all things, beer related from publications depart CAS soaking up all the knowledge she could not. College had been an event. Plentiful sorority, which kind of point of the seeds of skills should use later to recruit brand sponsorships member when you're

I find your site also always consider all of your skills, perhaps or something earlier in life. That could benefit you now in a different way. All you have to do is learn how to transform right at that skill. All right I'll say more about that. At the end of this episode, I hear the message from our sponsor and I'll. Tell you about the beer, blogger by day, Kalen Johnson works for a small e commerce start up and by night she's working on her blog big world small girl, the block showcases, your favorite as in our new city and beyond she's, happiest exploring new neighborhoods meeting, passionate people and relaxing on porches, with a cold beer in hand, but hey, let's go back bit from an early age, Caitlin wasn't avid reader

carried her away and adventurous to faraway places. In her mind, they allowed this small girl to explore the big world around her from the comfort of her home later in life. This love books would inspire her to write about her own adventures, In college Caitlin majored in communications, the concentration and public relations her, while providing writing expressing yourself continue to bloom during this time she was the event plainer for her sorority learning and practising skills which would later benefit her side hustle after graduation she began, as the community manager. For that small start up, the job allowed her to work remotely. So she took advantage of the ability to explore Caitlin enjoy, taking. Trips to wineries and breweries around her home in Virginia. She within right about her experiences on our block. Not first block, was simply a means of creative expression, away to share power. But in addition to holding her writing skills, Caitlin was also learned.

Html, ass, he and other foundational internet skills, which would also soon prove to be instrumental at the age of twenty three. She took a month, long sallow trip to portray That trip inspired a new blog and a new Brandt, big world small girl not achieved seen a small tasted, this big world she decided it was time to see more shit. Several long exploratory weekend trips to different cities around the country. A new home before discovering Austin Texas, the young hip population, a huge crap, your community. And renowned live music been years. It was the perfect match whether by good planning are good fortune cantons do harm turned out to be a great choice for what would soon be her money making side. Also, according to Nielson. Adults in Austin reading contribute to blogs more than those in any other. U S metropolitan area! There is a fun backward and know that myself just learn that were working on this episode.

In addition to our love of the live music seen, Caitlin also loves crap beer and, more than just the delicious refreshing taste, she loved the stories behind the breweries, the branch the people. She also appreciate the impact they have on the community and neighbourhood that supports it. There are at least Two breweries and Austin aside from the people who write for local publications. Weren't any bloggers are influencers focusing solely on crap here, so she decided she would feel that role. Caitlin porters, up into all things: beer related. She also started writing more sharing her discoveries crap in your blogs content to be more associated with both Austin and beer.

And then she started using those event plainer skills looking for sponsorships companies that would pay her to promote their brands. Among other she signed up Jamieson Whisky, Wheatley Vodka and dogfish head beer, her largest sponsorship. Curly pays a thousand dollars a month and in total Oliver sponsorships make up a third of income, because partnership contracts are sporadic. She tries to get long term ones whenever possible If you like to do something like this, her advice is that it's a lot of work in the beginning, but it does get easier, at least to some degree, don't expect to start making money for Instagram are blocking overnight the authentic be real and be consistent. She also said when I started getting serious about marketing my beer blog. I read all the books and articles I could get my hands on. I listened all the beer podcast. I went to blur five case and volunteered a beer festivals. In short, I put in the work to become an influence or an expert in beer, and now it's paid off

gets paid off in more than just money. It's also brought her an incredible range of experiences from going to private concerts, Unwilling Nelson's ranch, taking your road trip through Texas to visit fifty one breweries coming up next, more idle Kalen works remotely for her day job. It gives to the flexibility to work from the road. Naturally, she's planning her trips around the craft worries of the world Awesome, congratulations to Caitlin, really fun, to see people doing all kinds of things getting ahead for themselves, making money also sharing something that their passionate about in this case with Caitlin the event plainer skills she gained in college were vital to this project a few years later in life.

And also her interest. In writing. I was thinking, I know, lots of other bloggers who haven't been able to generate sponsor relationships like Caitlin House or another form of manipulation, there's other options to, but I know what's people who have been able to do that. So what did she do differently? I think in this case she understands that sponsor relations are a primary part of the work. Doesn't just happened, my magic. If I look at our instagram, which you should check out to look it up in the show nuts, you can see that she puts a lot of work into the post. She makes to make sure that they look organic, even though there are obviously sponsored their ads on, but she tries to make them but to try to make them the kind of posts that people would see on Instagram and just like anyway, even if its associated with the product and the same thing comes thrown a blog as well. I think she understands that. You know what I think about growing aside us all a cat, you know develop more pollution ships with breweries. I've got to create my content, I need photos, I need a Tory, etc and whatever time I put in on that, our need to make sure I'm putting in

I'm with etching new brands or just communicating with them bouncing ideas off them, seeing what's available at cetera, etc. So sponsor relations are core part of this work, You don't like that, or do you think I don't worry about it at all. I just want her to rights, then. Maybe a different form of monitoring mission would be better for you. So there are other options, but this is very much a relationship focused business You enjoy this one. I hope somebody out there take something away from it. Inspiration is good, but inspiration with action is better are shown. Us today are successful school dot com, slash Eight one episode, eight hundred and eighty one busy weakened for me, I hope you'll join me again to Morrow and each day, so much more is coming right. Thanks again, when he was critical about this is Sicel School. From the onward projects.