What's up burns listeners community? We have just been a sweet, work. Twenty two of season three sides school. This is your host critical about this week, feature that houses cow, fat, skin, Caroline, a beer, blogger and so much more Also, some big news ever hear. The one hundred side of souls book is out on Tuesday. You can ask for it at any local bookstore. That can actually helps to ask it bookstores, because then the people that work there are like up some of our customers. Actually, this book or of course you can get it from Amazon, dot com or any online retailers, and you can also get the details and set up a tour, The tourist starts on Monday, Sandyseal school dot, com, slash, tour I'll, be taking you along with me, like none of my suitcase as I only have to carry on bag but every day, as I go on record the episode I'll tell you where I am now be posting online as well hope there that without being too annoying, of course,

shall rules on every single day. New episode, no exception to that, should have no fear. This is not a book take over its exciting time, but were also excited about all the great stories they're coming up got some really good stuff No one likes to feel stuck Buxton or held back, especially by your cloud. It's a problem but the IBM cloud is different. It's the most open, and secure public cloud for business. It can mean. All your apps and data anywhere across all your clouds, so it can help take on anything from rebuking flights. On the floor. Two restocking shelves on demand without getting in your way. Smart loves problems, IBM, let's put smart to work visit, IBM dot com slashed flexible, to learn more now in this action back recap or to talk about something important. What do customers want to hear from you?

they are deciding whether to make a purchase. What is most important is actually to concerns that are really at the heart of that decision. Super important. You understand what people are thinking, what they're afraid of why they might be eager like ready to give you the money right, just sign up or make that purchase, but they also have some fears and, if you're trying to sell them a product or service, it's your job to reassure them also bring you an audio update from previously feature tied hustler, but let's talk about this a bit more. What do customers want to hear now? You ve probably heard this statistic, or perhaps one like it. The statistic is: every day the average consumer will see three thousand advertising messages. There's probably some red thread where, wherever people debate, whether it's more like two thousand and ten thousand or whatever the number is. The point is that the average person is exposed to a lot of advertising on the average state. So you might think well, I got this product or service and try to make us offer. How could I possibly possibly breaks you're all that noise into that point? There's some good news. The good news is,

that, we aren't resistant to marketing, as you might think like all of us. In fact, we all buy stuff. We all pay attention. We are all persuadable. I have loyalty, poker, cards in my wallet from coffee shops, I haven't been to in three years- I'm really about about that. You want to a particular habit, but I'm guessing that you also or not is resistant to marketing, as you think also when it comes to Products and services were interested in. We actually to be marketed to you think about it. Think about your favorite retailer. If aid online store your favorite clothing shop, or other online store, haven't you ever been excited about a sail from your favorite retailer one. If you found out that they had a sail, a really big sale. Huge just count special promotion by one get one whatever it is. They have this huge, Oh, but you didn't hear about it, you might they feel remorseful you might How did I miss it? You might even, but there email no to make sure you don't miss the next one or follow them social media whenever it is so we're not

listen to marketing is most of us think and when it comes to products and services were interested and we want to be marketed to. But what is it that he back. What is it that we want to hear or even need to here before we can make that purchasing decisions when it comes down to essentially is we went up? as a consumer that we will be better off if we purchase this product or service. If we exchange our money and not just our money, but also our time, which is especially important in a service business situation. We really want to believe we will be better off if we exchange our money for this product service, and if we can be reassured on that point both alive, quickly an emotionally and like the saga to matter here that most purchasing decisions or action quite emotional there more. Nothin logical, but if we build that will be better off if we make this purchase its our money and our time. Commitment a resource that we have to exchange nor to receive it? If we build be better off. That's when will make the decision rights are potential. Customers really want to know. I am I gonna, be better

Is it worth my time at my money? If the answer is yes, then you're on the right track? If they have Heather doubt about it or any question about it. Then that's where it's challenging you want to do everything you can to provide a clear answer to that question that statements. I would be better off if I purchase this product or service, because because it's going to change my life because it's going to help me lose five lbs, because it's going to remind me of something important whatever the benefit is. If I have confidence that that statement is true, then, as a consumer, I'm much more likely to make a purchase I remember that and let's go to the audio update. I believe this is an update from a good friend of mine, name, Sean Ogle. Let's hear from him

What's up, this is shot over from Portland Oregon. In my sight, hustlers call be eighty club and was featured in episode, two hundred and sixty three, the eighty clubs and online community for private golf club members from across the world, since by episode aired we ve grown to about two hundred and fifteen members from thirty four states. In fourteen countries we hosted eight events across the United States in this year. We ve got for more,

Boston, Kansas quarter, Lane and even Bermuda. It's been a really exciting ride, but I've learned that running multiple events a year outside of your hometown and in one instance outside the country, is way more work. These expect our membership is growing in the back has been asking for members, but I've run into a challenge with time management as what started out as a total Cyprus ACT is now a full time job or lease. There's enough work that it should be that there is one piece of advice. I'd give based on what I've learned with the eighty club. It's that niches down is the absolute best thing you can do with the membership community on my website. Breaking eighty dot com about five to ten percent of my readers are members of private clubs. Of those just a fraction of them are likely to welcome

strangers to visit their home forces, they like to travel to see new golf courses and they like to get about Galvano. So up my bigger audience, probably only two to three percent are a good bit for what we are offering, but prevent small percentage. It's a perfect fit and it makes sales relatively easy. Next, up and planning to poor, more formal partnerships with existing golf clubs and planning to bring someone on board help manage the events and been a shift from proving the model works to trying to add as much value for current members as possible. Overall has been often see my sight, hustled rope and I can't wait to see what girls are some. Thank you so much on two hundred plus members with, I think you said, aid events coming up across the country. And in Bermuda as well, totally hear that also about the time management. It's in full time, job part time, cytosol situation, something that a lot of our folks have found themselves in. But of course, it's also a good problem to have.

So are we going to know that something is working well and, of course, continues to evolve? If you want to check out which I was up to, I believe that website is breaking a t, dot com and, if I'm not mistaken, it's also breaking eighty on Instagram. We will make those up in the show notes, got a guy in Toronto, who owns juice, bars and decides that that's not enough for him. So he goes out and starts aside. Hustle selling waited blankets and he actually does really all right. If you have a comment or question, I would love to hear from you as well listeners that you can send an email to podcast without a soul, school dot com, you can call it for hustle hotline, eight thousand four hundred and forty nine hustle. That's also eight hundred and forty four nine hundred and forty eight seven thousand eight hundred and fifty three also use your phone to make a voice memo and that along an email as well as mentioned, we got some really strong stories coming up to coincide with the book launch. Got a guy in Toronto, who owns juice, bars and decides that that's not enough and so it goes out and starts aside. Hustle selling waited blankets and it actually does really really well with his way, like its multiple six figures also got us

but a magician a graphic designer leading guided ceiling tours throughout. Mediterranean looks really cool. I want to buy one these towards myself. Of course, much more so. I saw for the weekend in and go into a whole new season. I do want to say thank you and I think our production crew, which I really appreciate them, but I also want to say thank you to listeners for more than eight heard episodes now you're. The reason I make the show I said the very first episode: if you make the commitment to make this party routine, then I'm committing to I really want to help you in your quest to create a new source of income, a creative outlet, a sense of security, a sense of possibility, an opportunity whatever it is. That's. Why do this every single day? That's really what motivates me and, of course I can do this by myself. So I am super grateful to producer Chuck, Reed content manager when he Corynaeus Community lies on Chad, Cheng CAT Hurt or Tina heart. The official show cat. Let me kill about and a few other folks who might be

our team soon shall introduce them to you at some point. But all of us, a team, cider school, are part of the armor project. That's like my best selling author Gretchen ribbon she's got a fantastic. I cast called happier with Gretchen Ribbon, Also check out happier in Hollywood as well The new show, which is super, super cool I've been enjoying it myself to call it do the thing with Melissa Urban all are available in apple podcast or whatever you listen to podcast and speaking of Apple podcast. Do me a favor and give me a quick little writing a review I'll be super cool. I really appreciate that all of our growth has come from listeners. Talking about the show telling her friend take a check. This thing out there's all kinds of different ways to make money, and you can do that without quitting your job without spending a lot of money, that's our And every single day- and I hope you'll join me again tomorrow and each day next week so s'mores on the way, I'm so grateful to be able to make this show. So I'm just sign off for now, episodes go online at six hundred and one a dot m eastern time. My name is Chris Guillebeaux, and this is side. Hustle school

from the onward projects.