Hey, what's up my friends so glad you're here its critical about recital school and I really fun story for you today I have begun. I shook my head and smile at the same time as I was doing research where it today's featured hey study, believes that we're living in a time now, where, if you own a car you can, your own company that may be a bit of a stretch or perhaps a well executed marketing promise, depending on your position. But what he's And is create away for car owners to get paid for hosting ads on their cars. The story- It comes from a college student working there was another student, they now have wait for it. Four hundred and fifty three, and drivers signed up, and are in the millions of dollars of annual revenue. But of course this started as a side, also in college with low start up costs and no venture capital. Pretty incredible and lots of ways and one of the many fine facts about

is they now pay thousands of drivers up to five hundred dollars a month? So there are lots of people out there a cars. I don't know if you necessarily want to turn your car into a mobile billboard, but about somebody dies and, as I said there, certainly, but people have signed up already. It is definitely an interesting business model and these guys are on the path to a lot of growth. So I enjoyed working on this story. Delaware, college students place ads on Ford and fifty thousand cars going to bring it to you right after this quick message from our sponsor when Europe Do you, Delaware, student Gregg STAR, signed up for an entrepreneurship class? He wasn't expecting to walk away with a business, but when he heard a fellow students that Naga Swami bring up an idea for mobile advertising. Gregg jumped this is an opportunity he thought was too good to be missed. The idea was simple and can be explained in forwards, put ads on car.

Gregson macro. Inspired by how you hall had managed to build up such great brain recognition. Even did no advertising except, of course, on those trucks they owned to Gregson MAC. Horace weren't overlooked medium of advertising. They are able to get into areas that buses and billboards just couldn't They even had a name in mind for the business carver ties. Why isn't anyone done this before as they found out? It was a simple idea, but one that was difficult to execute this.

By printing in distributing flyers on campus to see if there are people interested in putting ads in their cars for money, the reaction was mixed. At first, cars, like clothing, are usually seen as a reflection of an individual style and personality, but Reagan MAX soldiers on in thirty, two get community institutions such as schools and hospitals on board as advertisers. This provided proof of concept, but it was still doubtful. They could turn it into a full scale business. There big bright, came later when they received or apply after emailing. The head of economic development in Delaware. Gregg had made a list of people to know by looking at the boards of universities non profit organisations and government officials hidden reached out by cold emailing them all. This strategy yielded results when a cabinet secretary for economic Development put them in touch with the local shop right, see you. It was the first big deal that Dragon MAC struck after a year and a half of hard work and they were elated, but it is also time for them to prove that the advertisers were right in place in their trust in them, they'd never run a full on campaign,

Extremely nervous with hard work and some luck, they manage to pull it off the next. You early deals followed the same pattern. They would reach out to prospects, play the numbers game and hope to get a favourable response, although it was exhausting, getting rejections and even worse, being ignored the strategy with enough results to keep going, but along the way, something else also happened worded, now and sure enough Gregson MAC we're getting referrals. It also helped when the Douro switch their recruitment plan preparing our flyers to digital advertising. This significantly increase their reach and allow them to on board new drivers for new campaigns. Next, they made a decision that had immediate paused results. Gregg notice that Buber and lift drivers were already driving all day and so be especially useful to have those rights drivers spreading the word about advertisers when they decide to market specifically to these drivers the size of their company tripled. This wasn't twenty eighteen and this year the number of drivers with carbon eyes is set to double again.

With a company on track to make five million dollars in revenant, as they say In a time now, where, if you own a car, you can own accompany they back up that statement by typically paying dry. An additional one hundred two hundred fifty dollars a month and sometimes even up to five hundred dollars a month per bigger campaigns As of now, they paid out over one point: five million to everyday people, just for putting an advertisement on a car from any outliers is universally. Students to now having brand names. Such as EU sports in seven eleven bored, it's been quite the right for Gregson MAC anyone who thinks you know this is crazy. There's too much advertising already. You don't hear nothing. This isn't for everybody, I'm not suggesting that we are on our way out. There goes and signs up, but that's all of their car, but I can see how it's

or for a lot of people years ago, I remember reading the viral story of someone who saw the rights to a forehead tattoo, which I think is gonna ridiculous. So don't do that encouraging anyway to do that. But the point is that people do things like that of putting it out in your car, not such a big deal. I also remember the story I told in the book born for this about a guy named Jason, Zoo. Who wore a different sponsored t shirt every day for a year now she made a good amount of money doing that you basically like double the amount and cost every single day from January to December. I forget what ended up at that time was a substantial amount of money. He also got a lot of attention for himself and for the advertisers Suppose I suddenly interduction, I'm pretty sure, there's somebody out there who wants to go and look into this issue let me know what happens and congratulations to Gregson and it's no small thing to get for fifty thousand people to sign up for anything, let alone something like this. So well done. Look forward to hearing what happens next.

Art listeners inspiration is good, but inspiration with action is so much better show notes. Are its hustle school dot com, slash eight nine to come and sign up with you and put them out on your guard. My name is Priscilla, while we back again to Morrow this test cycle, yeah. From the onward projects.