What's that everybody hello, welcome, aside of some sort money, miss Cristel about so so glad you're here happy weekend waste for those listening in real time. It's the weekend, can on this exercise is going out. I have been see whereby then I have to go to my calendar, because when a different city every day. Started out in New York. This week went to Boston San Francisco and my hometown. Portland Oregon, it's been awesome to hang out with lots of listeners readers people out there doing all kinds of amazing things next week, I'm going to Vancouver in Toronto in Canada, so lots of good intent, busy and exciting times Let's talk about today story when the scientists and engineer become dissatisfied with their day jobs, they open a healthy, unbelievable food stall. Unbelievable it well keep listening you well. I have mentioned before that food businesses,

to be tough. So I always admire those who have the fortitude to see through the inevitable challenges and in a thriving. This superhero dual scientists, puss engineer- also some valuable lessons on how not all food markets are created equal and how knowing who your customers are. Therefore, where their likely to congregate is critical, So if you're out there, anybody start your site. Also, do you know, your customers are, do you really know you got people purchasing? Signing up do you know who they really are and do you know where you can find them whether offline or online, and the same kind of thinking is helpful if you're, just starting out, if you just got an idea right from the beginning, think who will my customers and where can I find them whether offline or online short talk about?

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Had very different roles, both jobs shared one thing: a stuffy, corporate working environment, shirts ties and power suits where the everyday uniform- and it wasn't just closed that made these to France uncomfortable it was the culture of the corporate world. It just didn't want it sought to their personalities. Their jobs lacked the fun in fulfilment they create. It often meet for lunch and talk about the what, if in maybe he's starting something on their own. One day after a particularly stressful morning, they came up with an idea that bold, both of them over became with listing a few things that are good at

Julia was a skilled, amateur chef and Andrew forever array of positivity lot engaging with people. The idea seemed obvious in hindsight. They should do something in the food industry where they could serve happy customers. They decided on health food bowls of popular trend at the time the type filled with salad, fresh food and delicious favours. The concept was right up there bowling alley, since they dreamed of giving up the corporate life to follow their bliss, that's what they call their new venture bliss bowls. Now they had a recipe, but it was time to cook the meal. Julia put on our thinking, TAT concocted several creations. She threw everything she loved into a shopping list, fresh challenges. Which tofu organic meets and other caught up. Anything you could find and a healthy section was on the table, throwing them together in different combinations, eventually yielded a few options. The press was done. The meal was ready. It was time for a taste test after receiving positive feedback from a few friends. These to corporate bodies were ready to get out there and show the world their blissful bulls

So, where are they do it? They did want to deal at the expense of a store shop front, so instead they opted to try selling at local markets they registered for a popular one right, underneath the Sydney Harbour Bridge a beautiful place for Dave. You side note that sexual to my favorite places world. It's been around five thousand dollars on start up, costs have included purchasing cooking equipment marquise for the stall, as well as ingredients in serving materials. They were excited to get out there and start serving up meals fit for a healthy king. The first day went extremely well not always what, with the first dated entering Juliet, were so busy can't even remember a single specific customer, but they do remember. Play the day, make them feel excited and relieved replace both resonator. They sold out hundreds of dollars in profit and validated their idea. By now, it was really two thousand and seventeen and time to make some tough decisions. Juliet

Did she couldn't take the corporate like any longer? She realised that, although she loved food, she'd never actually work in the industry, so she quit corporate job and took another job at a cafe. This way should gain experience for baseball's, something she hoped would eventually become a full time. Get Andrew didn't go to quite the same extreme, but he did ought to change roles to something a little less demanding cutting down the part time hours as a business development manager might seem rash makes such a commitment so quickly, but in their case, ignorance truly was bliss. Things are moving in the right direction in their customers were asking for more. They kept running market stalls, hunting that process a little each time they learn to limit their boast. Only three options: it made their own set up simple and more cost fact and it also meant customers. War overwhelmed by choice. Buying a baseball was easy. Just pick from one of our three adorable flavors think that punishes came from them by the way adorable The choices may have been limited, but their revenue wasn't some days they made thousands.

Hours, swear market appearance, but let's be clear, it wasn't all smooth other days were not so great. They actually lost money back at one particular pop up style market, for whatever reason their balls just didn't, resonate with the crowd at the end of the day, had sold almost nothing and lost thousands of dollars, as they too Andrews famous positivity shown they talked it over and it wouldn't be. The end of the world may also ask themselves what they can learn. The answer was that market stalls where real hit and Miss approach, they would need to be more selective about which wants to attend They did not by analyzing there I'd your customers only going where those people would be by paying attention to that six cents play almost every market from then on. Successful and sales continue to climb through two thousand and seventeen and two thousand and eighteen. They built up their markets all operation into a thirty thousand dollars bill,

both enter and Juliet are still working part time while they grow bliss boss, while they earn less than before their job. Satisfaction and quality of life is much better. They love their project. Just wider, taking a huge step from twenty nineteen they'll, be opening a Lisbon store using profit earned so far in some extra funds from savings. They don't know for sure what will happen. They hope their new store will keep falling customers over so, as I said, respect have a lot of respect for anybody in the food business perseverance and find a way to make it work finds a way to thrive. It can a very profitable business, or you can also lose a lot of money on. It can also be very unsuccessful, which is why I would say in situations like this, if you ve got multiply

as one of them is a high risk idea? One of them is a low risk idea. I want to choose the Loris one, but if it, Is your passion, your vision? Now you ve got this idea that you really want to bring this thing to the world, especially in this kind of situation, where this partnership with complimentary skills, then no great, it's wonderful, you're tribalism myself now, the next time and my favorite city in the world, which is in fact Sidney. Australia, and also this quote- share quote a few request from this interview did something they said kind I stood out to me. One of them said I forget. If it was Andrew Julia, they said I'd like to think that people are drawn to our business because of our story more, so that our food, the food, has to be of high quality. That's a given, but why people come back to bliss balls is more because of the experience it brings or the connection people might feel with our story. That was interesting, that there are conscious of that value. Almost from the beginning, it seems, like you know, stories matter, having a good origin story, having clear purpose for why you're doing what you're doing and then

going to share that story that matters to that can have a big impact on your outcomes. So think about that? What's your story? Where are your cousin How can you find them offline and online? And of course, what's your next step? Inspiration is good. Operational action is better today. Show notes, are inside us all school dot com last eight nine six Amanda Canada next week and I will keep you informed as I go thanks. So much it is critical about. This is side of sport from the onward project.