Oh my gosh guess what today is well first of all, working to satisfy school. My name is critical about. This is epochs Nine hundred nine- is zero zero and they said it couldn't be done action but ever said that just sounds good to be like people it can be done now here we are not sure I would have laid it myself. That part is totally true. So here we are. Thank you friends. Thank you, community. I'm so excited to be able to bring you these stories. Speaking of stories, did you know that french toast it doesn't come from France? The dish now known as french toast existed in the age of the roman empire, going to a collection of recipes from the early this century. However, the emperor they began following a bizarre Kido genetic diet

choir him to abolish french toast and other delicious breakfast treats throughout the land? Fortunately a den resurfaced later in Europe and as your here today in an obscure food market in Philadelphia, at least some of that is true and in this story, all of which through a long time. Hospitality industry expert is inspired by a thirteen year old daughters, wild success with eliminate stand that earns several thousand dollars in just a few days. So mom decides to get it on the action by making her own good product french toast this product is also now doing quite well, and how did she do it? What happened and what are the most important things you need to know about, having a successful food stall at a market that is coming right up, along with some advice and winter quit your day job and a bonus book recommendation for me. That's right, all those things are included in this action, packed number nine hundred episode in there all coming up in just thirty seconds. Support for this podcast comes from octet. What's your mother's maiden name? What's the name of your first pet? We have enough

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having worked in the hospitality industry for sixteen years, Cerise Mcgill knows a thing or two about customer serbs, but it wasn't until she went to a thirteen year old daughter, make over six thousand dollars in four Saturday's selling lemonade and she knew she needed to start her own business,

as the manager of the Lansdale farmers market Sharif knew there is money to be made in being a food vendor. That's where her daughter soldier specialty, eliminate infused with local for its and herbs working there. For the past seven years, Cerise had seen how selling food products could be a major source of income for many vendors, and she knew that some day. She too would have a product of our own up until the end of twenty eighteen cerise not only manage that farmers market. She also worked as the full time director of special events for Valley, forged military academy in college. She also taught classes on becoming a food vendor as an adjunct instructor at a local community college. After seeing her daughter, successive Eliminate Sharif decided, the time had come to sell her own concoction. She just need to figure out what it would be. She knew that to be successful at an open air food market, she had to have something unique and had to be something that smells good. It was while thinking through different ideas that you resettled, unprinted, toast bites made or treat. That is simple, focused and easy to replicate

Teresa's french toast bites are made like traditional french toast, but invite size. Cubes and fried customers can pick from various topics such as maple syrup, fresh strawberries, chocolate, whipped cream or powdered sugar. The mouth watering goodies are made on site. Unfortunately, there not available for digital delivery, so customers can watch the food being prepared Sharif cells to bite in a terrible package, much like a serving a price per cent. Dollars and she knew right away where she wanted to sell them. First, the maiden thought: We are hardly market, an imitation of a traditional german market. She sent up shop at the market just last year and knew she was onto something when people stood in line for half an hour in thirty two degree, whether for her for it

HO spites before going live there. She restarted her business by testing your product. In the summer she sold it. Popup events, regional markets and food truck collapse, testing the size, taste, flavour and packaging. She made small adjustments to the recipe based on customer feedback. It was in that early product testing that she worked out any Kingston process. She even work for a day as an over each driver to see how food is package should carry it within a few short months. She had match sixty percent of her yearly salary for a full time. Job was, after that she realized she wanted to leave that job and go all in with her business. However, she still believes the best time to start your business is when you are guaranteed a paycheck. She advises using that time to cut your personal bills and then prepare for being a full time. Business on start up costs were less than ten days.

Hours and remember that six thousand dollars for teenage daughter made selling lemonade well Sharif, barred her seed money to start or business proper daughter and just to be clear. She has since paid her daughter back and is now earning a profit of around five thousand dollars a month. She calls the business local, artisan foods and those french toast bites our signature product. She also makes french toast seasoning, which is for sale both personally and on local grocery store shelves. Now here's some advice Sharif offers to anyone wanting to get into the food bending arena never run on a product, it's better to give leftovers away to employees at the end of the night and to disappoint you. Customers make your product affordable, open in a timely manner, never keep your customers waiting because word will spread. If you fail to take your business seriously, also, don't forget to smile and green each of your customers. It doesn't matter if you're, the first customer the day or the last customer the day when you

play tired, you have to be really friendly. You have to make them feel special on the wish list for local artisan foods is a license agreement with a major regional grocery retailer and in less than a year after launching her business. These french toast bites are now popping up into permanent locations while I do know about you, but I was getting hungry- was working on this episode. I gotta get to Philadelphia soon, so I can try out these french toast bites. I used to have this debate with some friends about what was best french, toast, pancakes or waffles. If we only have one of those three the rest, your life, which would it be for meat, really came down to French, toast or pancakes but waffles out at the bottom of the list.

But only because you had to rank them, so hopeful get a chance to try them at some point. Maybe you will as well, if you're in the Philadelphia area now here is to recent vice about quitting your day job they. So she says don't which has great, because that's perfectly in line with our philosophy, she says the best time to start a company to start a business is when you are guaranteed that paycheck says you may want even use two years use the first year to get lean, cut your personal bills and then your second year, by whatever equipping you need, get your legal staff sorted out and all that stuff now course. This these recommendations are gonna vary depending on what kind of business you have it set or etc. But still, don't let your day job while you're, depending on that paycheck instead use the time to get ready to do something else, and I also have a book recommendation for you. Joy Coleman never lose a customer again. This book, I may mention it a while back our joy recently, I was reminded of it. This book is all about radical customer service. If you hear that

like what does that mean radical customer service? Just providing amazing service read this book and it will basically tell you systematically how to do that. So never lose a customer again. My joy comment: I have listened to the entire audio books while running. I think I will actually go back. You re it again because I think So helpful are. My friends is, has been episode, nine hundred how about that? Inspiration is good, but inspiration with action is better, though show not, of course, are at sight of school dot com, slash, nine zero zero, for you know episode nine hundred. It is a joy and honour and privilege to be able to make the chauffeur you every single day, and I really do believe that best is yet to come. So don't go anywhere, make sure you're subscribe. Tell your friends, it's completely free! My name is critical about this is cycle school see again, tomorrow

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