call my friends what's up welcome dishonest school. This is your host crystal about. I love today story. It's about a voice over actor, from producer. Brings a series of coronary characterise a life in the form of kitchen utensils. It's all inspired by an encounter with a nineteen year old woman who happens to be blunt yet, as Europe is also very capable, This story serves as a model illustration of the sight of so model as applied to making a fiscal product their voice over actor has to learn about cad drawings, manufacturing distribution, crowd, funding, all kinds of stuff, and it's not easy In fact, you could say this is a two year overnight success, but I do there's a viable path here, so, if you're out there and you want to create a physical product, we just curious about the process

long as you're willing to work. While I would suggest you let this be your guide animation producer brings coronary characters like coming up after this message from our sponsor as twice sixteen began professional voice over artist writer and producer Marcy Height felt that something was missing in her career, based in LOS Angeles. Her work was successful and often appeared on television, radio and in video games, but she really wanted to build something for herself. She decided to produce her own animated, show owning her It would allow it to take control of her career, but also showing off her skills to casting directors and executives who hire voice actors. It would be a win win. Marcy began developing our own ideas and between her other jobs, while volunteering at a local puppet show she befriended elder,

A nineteen year old, blind woman who was full of life elder inspire the audience with stories and talked about letting nothing stopper included when your eyesight twenty years earlier well to be fair, losing your eyesight did stop elder from driving. She thought that was a great idea, so Marcy would give her a ride home and they soon became good friends. Rc was inspired by all day especially when she learned she was still baking and doing it all alone. Malta had learned enough brow to label or spices and she put a marketer avenant three fifty degrees. So as elder put it, she could continue to whip up whatever she so desired. The inspiration wasn't just personal arcy rely. She had also found the inspiration for her next project. She could concept called cutie booty, an animated show about a young blind girl who loves making things with food in a watermelon shaped tree house, the title character, Quinn, Daisy, not only share

elbows vision issues, but, more importantly, as infused with ingenuity and a vibrant spirit as part of development. Marcy illustrated some kitchen tools that the characters would use. As promised in the series each tool looked like food. There was an eggplant shaped whisk the carrot, mixing spoon And a set of artichoke measuring cups when she was done she liked the enemy, the tool so much. She wanted them in her real kitchen and why not that day, cutie Phooey became cutie fruity kitchen tools with a new goal of actually making the utensils, and she had first designed for a show mercy was determined to create something that would get kids and kids at heart engaged and excited in the kitchen shaped like food. Her new tools would be colorful, durable and inclusive. We basically be squishy, realise versions of their animated inspiration and more

of all. They would be fun, but first he had to figure out how to actually produce a product. So Marcy went online. It spent several hours researching showing that she would need a cat designer, and that's where her start up costs begin. Marcy says that she spent about thirty thousand dollars, but stresses that this was over a period of what would be two years of development shouldn't. Have that much money available up front and had to invest little by little with each page actually received with burst checks, you pay the cat designer for the mould which caught are going then she needed someone to make the product. So she went back to Google. She soon found Thomas NET and online platform. It connected her with potential manufacturers around the world when she contacted suppliers she told them what she wanted to make was also upright butter. A lack of experience and limited budget Marty, beliefs or honesty helped and many manufacturers were generous with their time and free advice. She estimates that their insights and the hours they spent safe

tens of thousands of dollars, not to mention many months of effort over the next year. She continued to refine the product and also launch social media campaigns to build our audience should continue to work on cutie food in between her other voiceover jobs in our friends took two calling the project her newborn babies through an opportunity from the. U S, small Business Administration Marcy got the opportunity to pitch to executives from the home shopping network and she was excited because in the role of consumer products selling on ages,

is a huge opportunity. Channel reaches ninety six million homes in its turn, obscure projects and entrepreneurs into multimillionaires. Many times over, it was big. Thousands of people try to get on Hs in every year and most never get the opportunity. Marcy was convinced she would put a lot of work into preparing for the pitch. It went well received positive feedback from the executives, but in the end her project was not selected. Rather than be sad or look at it as a failure, Marcy took it ass, a learning experience. She says that pitching Hs and helped her refiner presentation and idea, and it also compelled her to get physical samples in hand. This gave her a tangible product to show to potential partners over the following year. Marcy continue.

About the brand and daughter audience all while continuing to work or other jobs. In May twenty eighteen, she launched a Kickstarter campaign using social media and our contacts she raised about fifty thousand dogs most was important, because not only does it serve as another proof of concept, it also gave her the critical money that she needed to produce the product malt required for large scale. Production runs like a proud mother, Marcy ship, the first orders of cutie food kitchen tools. Just in time for Christmas, twenty eighteen products were just ass. She had envisioned fun, colorful and inclusive, with sensory friendly handles in Braille and measuring pieces

since then her sales have continued to grow. She now cells director consumers to her website in the product will be available on Amazon suit. The project generate several thousand dollars a month and she's actually growing the brand through media features, including one in the New York Times. Marty hopes to make cutie booty herself focus in the near future, but for now she devotes every free minute to growing the project. She also plans to resume work on our animated series, the original idea and she's working on several retail partnerships. It's been a long journey, but worth the effort. Marcy has her way. Cutie Phooey, including footing kitchen tools, will be an inspiring forests and regeneration of kids. So have I said about this project also think it is a model illustration of this

This model itself has applied to making a physical product. So what do I mean by that? We consider the different phases of Marcy Project case are. First of all, she gets the inspiration she has. The initial version then ass. She pursued that vision, It changes a bit right, she's toys that doing animated show, but she discovers hate these characters that I've designed he's kitchen utensils would actually be really good kitchen utensils, not just animated image.

You got the vision and the vision changes it of art, as you go just very normal and then she's like ok, gotta research. How does this actually work? How do I make a product? So she doesn't research lines about the car design talks to manufacturers figure out how to go from prototypes to large scale, production, etc. She begins funding the project with her own money. Forty thousand dollars over the course of two years, so it's nice he's running one check she's investing month by month with the income from our data, but then, of course, when it comes to actually do that large scale, production run, she's gonna need more money, so she's been building the campaign going the following through social media. For what is it like a year and a half at this point, then she does the crop putting camping, fifty thousand dollars from their she's working on distribution. You know the whole home shopping network thing that didn't work out but allowed her to have the samples allowed her to connect with other retail partners, etc.

And now it's out in the world and she's working on marketing right, so vision, research, funding, manufacturing, crowd, funding, distribution and marketing. So again, it's not easy, not gonna tell you it's easy to do this and it's actually a lot of work, but there is a replica path. If there is a path you can see. Ok here are the different phases, different stages that I have to go through to make this happen and, of course, to make it happen on the site without putting her job are actually in her case, without putting her jobs if she has multiple jobs. I'm excited to go check out the cutie Phooey kitchen tools, myself. Maybe I want to see them as well, will include links in the chain of its pages, always pages at sight of school dot, com, slash, nine three, six he'll. Take a look. Of course. Remember. Inspiration is good. Inspiration with action is so much better thanks too much for listing of it back again tomorrow. My name is critical about this is cited for school

on from the onward project.