Allow greetings what's up weapon decidedly school. This is your host critical about for anyone. Listening in real time. I will be alive in Chicago tonight: label location is we work Kenzie at six, thirty p m, but you can always get the details for that kind of stuff at satisfy school dot, com, slash tour and now for all of our listeners who are not in Chicago. I have a particularly interesting story for you today when identical twins decide to start an online business, they have a friendly competition to see which business model is best, the one that wins out at least is self Publishing and over time they build a mini empire for themselves. Outsourcing the there and even complete process of publishing a series of short books on Amazon, which is now bringing in eight thousand dollars a month they draw school move to Thailand now they're, making a course and so on. So it's deafening

wild ride in for a bit of disclosure. I did have some feelings about this story. As an author myself, just in terms of outsourcing the complete process of writing in public as non traditional as I am I do follow more traditional book publishing path- and I personally couldn't imagine being so disconnected from the process of Writing- But I manage to overcome those personal feelings to work on this story, because I think you should hear about different approaches. Also, these guys are really young and the fact that they are able to spot and take advantage of this opportunity is admirable. So we are but highlighting creative approaches to create passive income here on the programme. With that in mind, fraternal twins produce passive publishing. Profits is coming right up In twenty sixteen, the Nicholson- Brothers Rasmussen Christian working their way through college The being identical twins, they also had identical difficult for

ouch you be to pay them While the east each work part time jobs, Rasmussen, chinese food delivery driver, Christian as a receptionist jobs, weren't high paying, but gave them the money they needed to live. If they continue down their current path, they would graduate with honors and go onto lucrative careers, but these two had other plans. They already knew that the typical path of college office- job just wasn't for them. They wanted something different and we hope to escape. Rat race before they even started running, so they began to explore different online business models in hopes of making some real money, since it was their first Korea into this world. They didn't quite know where to start so they spend a couple of is scouring Google researching as many methods as they could drop shipping too affiliate marketing at building. A by Amazon, and the list goes on after that they do so on a divide and conquer approach. They each choose a business model and dedicate a few months to trying to make it work for Rasmussen. It was dropping Christian, would try his hand itself publishing,

bucks. Within six months, a clear winner emerged, while Rasmussen Dropping experiment gilded some success. It was Christians cell publishing that really excited them. So here's what happened on July. Twenty sixteen Chris published his first epoch. He wrote about something he knew entitled it, how to be a four point, GPA student in college. Like me, it was a five thousand word guide that included study, tips, hacks and techniques he used to maintain tat breaks, At five thousand words, it wasn't exactly a Magnum opus, but a useful handbook. Nonetheless, he published on Amazon and made six dollars and forty six cents that first month, the next month I quit school and retired to a life of leisure await. Not quite I'm getting ahead of things here. Still even earning six dollars felt validating because you know you have to start somewhere Christian in Commission ghost writers to write for other books. More like guides are short reports, each five thousand works. The topics were the Kido Diet, the paleo diet.

The I s why I diet, I believe, stands if it pits your macros and real estate investing because you know why not just, in it. He launched them one by one over the next few months. Before long, combined sales of these guides dinner the profit of a couple hundred dollars per month by the six month mark they were getting close to the magic one thousand dollars per month, all completely passive. When Christian Erasmus decided to join forces press that secret button twin powers, activate the self Publishing model had croup superior to drop shipping in every way. At this stage, they were both so unrolling college working those day, jobs and still living at home. But it was time to make some tough decisions Rembrandt. They already knew the state or career path wasn't for them. They wanted a life of fun, adventure and freedom. They figure there course of action was to drop out of college and go all end with this opportunity. Over the next year, Self Publishing became their sole focus.

To increase monthly revenue if they decide to publish more books rather than attempt to sell more copies of the ones they already have that they needed more ideas for inspiration. They looked through Amazon's categories for bestselling bucks, they found there weren't too many other books on the same topic. They would address their lists of candidates using not method. They brainstormed hundreds of book ideas in many categories, including true crime, young adult and even erotica, which reminds me that's like a snake peek at my next book by the way, true crime, young, adult erotica altogether, stated with profits. Rolling in the twins were able to outsource each part of the process. This included the writing our design and even the format in it, they began having the guides recorded it audio, but format as another potential revenue source. By outsourcing, everything made it possible to publish

not only on Amazon, audible, Amazon's, audio but platform, but several other platforms, including Google books, apple books, marks a noble and LULU. In addition, outsourcing the content gave them more time to figure out the best ways to market those books. They became experts at Amazon, search results, oriented use and meaningful book title plus Keyword, rich product descriptions. They also use Amazon adds to I've readers to their books pages. We say continually optimized for sales through a lot of trial and error. By the end of that year, there were making over five thousand dollars per month through their cell publishing business. It was easily enough to live on, perhaps not for two people in the USA, but definitely in Thailand. So that's what they did. Embrace the expert lifestyle and moved overseas to lower their expenses, all while continuing to work on the business over the next year, they travelled over in countries, while growing revenue to more than eight thousand dollars per month, that success has led them to something new to teach what they know.

Started a Youtube channel and are working on a cell publishing course. The story of the Mickelson twins is only half complete, but this time instead of outsourcing their writing, it themselves, all right, but the thought here- restore very interesting project deadline, interesting process and for Being an offer, as I just kind of alluded to in the interduction, my process is very different than what these guys do, and I was thinking about this. I was like enough to everything. There is a season and I don't exactly how these guys orbiting like twenty something or young twenties, and when I was twenty something done What is especially if I hadn't opportunity like this. I absolutely would have pursued it in these days like more interested in Impact- I don't wanna, just write a bunch of like random, I too have those up for sale.

Actually, when I like to spend a year, writing a book and then go through a long process of editing and quality control, put it out and going tour and meet readers and very cities and all that kind of stuff. So it's just a different thing. You know this is a different way that I've just and myself practical notes. The story reminds me a bit of public domain publishing to have talked about before episode. Ninety six and in particular software angel yourselves, sixty four thousand copies of Anna Green Gables. These are like opportunities, and sometimes these opportunities come and go. Sometimes they sprang up for a while I am now do well and then they go away than you do something else, nothing wrong with that idea. Under if all their books slashed guides, slash reports are being sold from the same account. I would guess, probably not just because even if there's nothing technically wrong, illegal or immoral. With this, I do wonder if Amazon or other powers that be might get tired of of somebody,

out and publishing and thirty short bucks. You know in a month or whenever and then just ear deactivate that account or penalize it in some way in the search results, they probably more about that than I do. But I would guess that they're not selling everything from the same account. Anyway, as I say from time to time, there's all kinds of ways to make money going to show you a lot of different models. Inspiration is going in What action is so much better today show including links to the Mickelson twins. Anything else that I mentioned in the episode will be at outside school dot com, slash nine for two episode In forty soup I'll be back it's tomorrow. Much more is coming up. These sure you're subscribed thanks so much on critical about four sighed ass. He from the onward projects.