I have something really fun for you today. It is a case study. I've been extremely successful online course launch. I'm a good friend of mine. His friend is Paula pants, who writes the afford anything blocked and is an advocate for low cost rental properties. I heard her talk a few years ago is another event: enemy brought her to divert yes to speak to our community. Last year, very popular talkers, Exe I also wrote about her in the book us all from idea to income and twenty seven days, I'm doing this long email Koane with her, because I was like Paula, I don't understand, is whole like real property thing. Most people are talking. I don't think you're giving very good advice, but it seems like what you ve done: works really well I'm. So how does it work? What people need to know, and so on we'll talk about that morning, episode, but before her Official lodge this course. She earned a hundred and four

thousand dollars from beta testers paid beta testers, sharing a hundred forty thousand dollars. Then, when she opens up the course she does extremely well. Even better than the one hundred and forty thousand dollars now Paula is the kind of person who deserves her success, she's extremely hard, working and she's also very open and transparent about how she achieved that success. So I was really excited to work on the story and bring it to you today on saddle school Pre launch base of real estate course earns blogger hundred forty thousand dollars before launching an incredible but true story statement all appeared into real estate. Investing in twenty eleven housing market was just beginning to rebound after recession. It turned out to be great at it at the time she turned thirty four she and her husband owned. Eight investment rockies. They did this without starting

a lot of capital, polish shared a lot of what she learned on her blogging pod cast, afford anything becoming a well respected voice in the world of smart money, management, self improvement and, of course, real estate. Investing her email list burst deadly over the years, one thousand ten thousand fifty thousand readers and more these readers love Paula, because she had a down to earth philosophy behind everything. She did that philosophy as you can afford anything, but not everything so make your choices with intention and thoughtlessness. I began following her myself at some point, really appreciated her thoughtful and detailed block. The only downside ever growing community was the hundreds of email questions she received. Pay were endless. She loved empowering people to take control of their finances lifestyle, but she needed to find a way to offer more expertise and less time. The clear way forward was to create a coup.

God, with all the thing she learned over the years. So in twenty fifteen Paula began planning that course called your first rental property. She figured it would take six to eight months to create it. Little did she know her estimate was off by over two years. The planning stage was a big one, going through every he'd ever written on investing outlining the flow of the course filling in gaps for totally new content, double checking to make sure everything was applicable to people in different areas. This stage alone took nearly five months. One of the issues she ran into was the software that the course we run on most of the popular apps out. There felt, limited, clunky and unbreakable. She went her course. Not only have amazing content, but feel natural You two years she wasn't going to compromise and our student experience, so she gave up on the popular apps and hired a developer and graphic designer to create her own from scratch. By the end of the planning phase, she was pumped begin filming her first course materials. She bought a teleprompter camera.

Lights and set up a little homes studio. Then she wrote and found several videos, but it wasn't easy making sure everything looked and sounded right was a huge pain that she didn't expect. Those first few videos took ages to film reform and edit rise. It was going to slower way down to keep trying to hammer out in her own, so she did the homestead up in partnered, with a local studio Paula had a handful of videos uploaded. She decided you something unusual. She opened up her work in progress course to a limited group, a beta testers. These would be paid Bennett esters, She had built rapport with your audience over the years without thoughtful, thorough content. They trusted her and she knew

be able to find people willing to pay to get her course materials as they were released rather than all at once. So, in March, twenty sixteen, which he announced on social media, that she was currently building a course. She sought all fifty beta seats in just four minutes about five dollars per seat. That first run a beta testers stuck around for two whole years. As Paula continually released, new videos created helpful, spreadsheets and facilitated group discussions. The feedback she received was invaluable. She took those suggestions and comments was able to apply them immediately to the course she was building on the fly. Finally, in September, twenty eighteen Paula uploaded her final video. The course was almost complete, but now she needed a second round of beta testers to go through it in chronological order, rather than as videos were released, so she opened up another bait around gaining over a hundred new students at seven hundred and fifty dollars. Each between debate around before a single official launch Allah earned over a hundred and forty thousand dollars.

Ass, she went along she monitored students, progress and continue to work tirelessly on our course she was so close, but there was always a video script to change a spreadsheet to improve. Eventually Paula realise the thing that was really holding her back from finishing was herself. She was pursuing perfection. She wanted her students to stay the course was worth ten times what they paid, but as month after month went by. She realized the course would never be done should always be improving it. With the core modules of the course complete and tons of positive feedback. It was time it was pastime really so, over three years after she began working on it, Paula finally opened your first rennell property in April of twenty nineteen, there is no big sales page no complex want strategy. She wrote a single blog posts and spent sixteen thousand dollars, and Facebook adds to get the word out to her fans. But that was it and just to be clear here, key point: the money for the development and a sixteen thousand dollars and Facebook at came from the beta group right. So Oliver started.

Ass of her launch cost advertising, and so I came from that initial beta launch over two hundred people signed up at the courses full price of nine hundred and ninety seven dollars a person bringing in around two hundred thousand dollars and net income. Now that development expenses recovered again over two hundred people about a thousand dollars a person. Tremendous success, tremendous tremendous success- and this is, after all, those data testers who you know also paid a pretty good amount. So what did she do next, while after one week, Paula close the doors to recourse she's investing time in our current students and also overseeing even more improvements before her next bi annual launch in September, she attributes her success to being a down to earth teacher who loves investing in our students. She gets in the weeks with them and she remains present. She says now she loved the challenge of creating

or she is proud of its, not the work itself. It's been the most rewarding part. She says she has seen. Students have wide making huge six figure mistakes, which is what happens when you buy the wrong real property saving. Someone from that type of life altering mistake is incredibly gratifying and there's no doubt this course has been incredibly gratifying to many those students as well, so Oliver hard work was well worth it

amazing story right I mean like what a huge success fantastic and I honestly like the best- is yet to come here, because she's got his assets that you a relaunch twice a year. I mean only good things can happen here again. Paula deserves your success, arms. It maybe really happy to work on historian and learn more details. Okay, so what did she do right? Well, number one! You know, first and foremost, she put in the work. I mean she worked really hard. She's been doing this herself for years and years, this kind of particular real estate, investing binational properties and then documenting the process in just so thoroughly so relentlessly and then end up spending all that time with the beta group. Spinning all that time, working on the videos, the spreadsheets, all the content, curriculum making sure that its very valuable made that that's number one.

And also she wasn't authority like she had given a law to a community over and over through the years with these detailed blog posts, informative pike ass just being available in all that time. She never try to sell them on anything except ideas and she was just being helpful and then she show people what she was working on along the way by announcing the course. By doing this, paid beta launch a method that was so interesting selling seats at five hours eaten in seven hundred fifty dollars each hour. They got actually heard it before, but it through a smart think it works well. For someone like her who is going just going to dive in and create stuff for y'all for months and months and months. Don't think it works for well for everybody out there, but I think for somebody with her personality with her in depth knowledge. Like her dedication to topic, you know to release in scope and like this is gonna, be my lane subliminally workin on you know, for months and months, as I said, and for somebody who likes to work are, of course,

now the end actually surprising that the first lash the of the official launch, once you finally came to it, the official product much did as well as it did. The two thousand dollars now she setting yourself up recurring success again and again. So here's a quest for you in a enjoyed the story. Why doesn't she launch all the time? Why that wasn't it just stay open? Because here is a very valuable resource. She's got the authority, she's got the social proof, That's obviously where her well done. Why isn't just open all the time so we'll talk about that later in the week, I'm going to save it. If I'm going to come back to this discussion, because it's so good- and I bet some of our listeners already have a pretty good idea- why that might be well dive into it in more detail a perhaps in the coming weekly recap. Alright, I hope you enjoy this. When I guess I I enjoyed working. Inspiration is guy but inspiration. What action is better, there's a project out there for you too. I know there is so keep searching, keep working,

did I shudder and cutting links to Paul and everything else I mentioned are satisfied school that calm, slash, nine six one episode, nine six one they so much. My friends I ll be back again tomorrow. My name is critical about, and this is side us all school From the onward project.