episode. Nine hundred and ninety nine welcome, since the penultimate episode to number one thousand, misses a great story on its own story a wildlife biologist comes across now, Betty he can't pass up an opportunity is to be the only person with a brand caters to the outdoor hockey community, outdoor hockey is also known as pond hockey, and it sounds like an extreme sport to me. If you think hockey is a challenging sport and the wrinkled, Just try spending all day outdoors in temperatures as low as zero Greece Fahrenheit, that's one inherent problem of the sport. It can't get to warm, or else it's not safe to play, introduce autism school fashion. The problem leads to an opera. Hockey gloves are actually designed to keep your hands cool, so they don't get sway when you're playing nor is like most players hard core pond hockey players. However,

are in the freezing cold all day, so they definitely worn gloves. That's what this wildlife biologist sets out to create now running several thousand dollars a month and is at a crossroads, trying to decide what to do next. I'm so glad you're out there today. My name is critical about stay tuned. For this story. It's coming right up Two furtive or loves his work as a wildlife biologist, but he's also had a bit of an entrepreneurial spirit for a project in college. He planned and executed a successful kickstarter campaign that raised twenty thousand dollars to launch an outdoor, blanket called Father nature outdoors, Not long after, however, Chris learned how hard it can be to maintain the height of a new business Father Nature, outdoor we're still getting. Sales revenue is dropping quickly you didn't have to, dedicate to marketing and the brain wasn't really differ.

Shaded enough to generate interest on its own it as one among many outdoor blanket companies. Have you thought about wanting it down. He came across a vendor who made all kinds of outdoor you're, not just blankets, and this made him wonder about an idea. He'd had as a kid growing up in Alaska Outdoor Pond hockey was a frequent winner. Pastime and this was a hobby not made for the weak hockey gloves aid for indoor hockey, where the goal is to keep players hands course they don't sweat. But when you're outdoors and you're a negative temperatures, you don't need to stay cool. You need to stay warm even years later, Chris remembered how much his hands with sting from the cold, while playing outdoors, get a quick research and found something that surprised him. Nobody had really solve this issue. Decades later all the hut gloves: resale remit for indoor hockey, which meant pond. A key players everywhere were still dealing with freezing cold hands the go for it. Excitement caught hold of him So he restarted. I've vendor who sold out or gear, worked on a simple way to make

kid gloves warmer in order sample with fur lining the insight that sample costs two hundred Where's on Chris got it in the mail he knew it had been worth it. The glove was fantastic, the perfect fit and best of all warm. To test whether the idea really had me wait, you ve been bought a tender domain and spend a hundred dollar and Google ad use the ads to generate, try to a website he made with weekly at first just to see a business really would be interested in the product which he listed on the site for just over a hundred. A week went by and nothing another week, nothing Chris. It hope someone would by then but finally, unweakened before he got his first test. Sale shortly thereafter. It seem a test was a success, either with just two sales Doing the bare minimum Christian essentially demonstrated that he could make his investment back. For now he refunded both customers telling them he was out of but more were coming said. Then he went back to the manufacture and placed a fit.

Per order for a little over two thousand dollars. A few weeks later, he had plenty of gloves just in time for Pont Aki season. This time it didn't take four weeks to get his first sale. Only a couple of days he's not sure how that person found his sight, but more followed. People are already searching for Pont Hockey, gloves people out there had called fingers and is the only person in North America making them. He quickly rank tie for several sorts terms by the following When Pont hockey season came to a close, his new brand that he called a third assessed was already profitable. Having sold over fifty percent of the clubs, Chris knew he was onto something now it was time to prepare for the next season. You took his letter profit and reinvested them into a bigger glove order. Now it was time to reach more buyers. You got in touch with outdoor hockey tournament companies and offered to give away clubs you reach out to partners on social media and set up sponsored posts for the fall. It was all experiment, but Chris knew that each pair of gloves would only cost him

dollars into a partner if the partnership could lead to just two or three sales he'd make his money back. If you could get ten to twenty, it be easy money, but he had to be careful. You didn't have thousands of gloves to south. It got really popular. You only had one hundred at this point, so we specifically targeted smaller influencers and sure enough sales in the season group and by quite a bit since then has continued to experiment. While continuing to work is data has created a second type of gloves, it's more expensive began, offering custom hockey sticks and recently started. Making personalized jerseys as well now is at a crossroads. He can continue the trend of slow, mindful growth, which generates as much as three thousand dollars a month, an extra income during high season, or we can try to supercharged growth by getting alone in scaling faster with more products more ads, partnerships, because even the possibility of being a sponsor for Eu Sports Pont Hockey Game, but that's definitely not cheap he's going to take the next season to decide which direction to take.

He loves. It has been able to reconnect with one of his favorite communities in a meaningful way and that his, only brand out their serving that community with useful products what might raise with hockey and or outdoor is limited once in a while. In a bar in their showing it How can the television that's about, of course, as I come, So I can imagine people willingly spending all day and freezing temperatures if they re out their practices. The sport. I take my hat off to you I also hope you have a warm out of your own. Maybe Chris can get into the hat business next now, if any kind of extreme sport or lesser known activity. Is often a titan community that forms around it. So actually when I went to check out the messaging behind a third assist this restarted. I wasn't surprised to see that run on the homepage. There's a story being told that emphasizes the bond forged among upon Turkey players and here's what he says.

Right on the homepage. You have just managed to stumble upon the only side in this world wide web is exclusively devoted to outdoor hockey. Turkey is the only game on earth. It is truly defined by the elements dependent on Tat makes for one of the most cherished activities for those flowing with the same hockey. Blot back. This game is in our blood. Because, I regret to say we can all remember layering up shoveling ice spinning our skating owing to have our feet feel like bricks. At the end of it all. We can all remember, leaving the Pont hoping to go back as early as possible, the next day, etcetera, etc. At the end, it says this site is devoted to that game and to those who grew up with it, So really strong narrative there really trying to connect without type that community and a dedicated community needs products and services from people who understand and relate. People who are authority figures, or at least, can connect to speak the same language. So in this case, pond hockey players clearly need different gloves. And other equipment and indoor hockey player stew, but as Chris Large, nobody was catering to that market.

Listeners community. Thank you again for being out their inspiration is good, but inspiration with action is better check out, shone out. What guess, where you can go, is satisfied, scored outcome, Slash, nine, nine, nine episode, nine hundred and ninety nine be sure to do something data get closer to a goal that you believe in much more is on the way, including, of course, our historic episode tomorrow are that's offer. Now, I'm critical about this is cited. School. From the onward projects.