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Look into the park. Guess I'm just clerk! There's child of each right. Have you noticed the dear has more aggressive, countdown censorship, the shooting video yeah for those of you not watching in this listening like all school, we we have from video, potentially juries you're, simply carrying now now yeah yelled at a street. You won and I keep data we do to this at a time I always bring his shirt and always forget to change into it. Like oh yeah, so young lady, I feel like a jerk needed change once the first time today have on your mistress. I consider three thousand sure do shut up captain bill guys. If you listen, you know everybody my jaw, anybody yet ever had anything to do with that show tvs, Frank whose now a successful twitter,

yeah. I don't know. If you follow him now, he's he's pretty liberal. You know Joe went out did his own thing as well, like they're both do in similar versions of their previous job over the cinematic titanic year, his jewels and then retract his MIKE's yeah yeah. I'm all aware, you know what Robert Lamb Interview Johannsen, oh yeah, honour and there's really awesome lengthy blood interview on this that the boy you my blog check it out. So that's the info for commercial jingles, which is what we're talking about

right! I really don't have anything except Chuck. You ever heard of a little LA songwriter named Lynn, daddy. No, I had neither apparently line daddy, wrote the Isle of Bosco Jingle, which I've never heard before by its listed as a famous jingle tat. I feel like I'm missing, he didn't have a these. Actually, I love Bosco Jingle. That's the one that we list. What's with this berry. Mandela was in here now, wait. Let's just get that otherwise Mandela, who I love. You mean I've seen him front ROW Centre Vegas. It was an awesome, show that he and he looked so scared I ate his great guy. I don't I fought for a second here. It was called he said. Unto me I had to go to the bathroom and I like went and what in the mill one songs and while he was

it didn't miss a beat. He says to my back: don't leave now get better at leisure. I went into the sought yeah I got very now. How did you here? Did you notice, For now I didn't hear back and she's still. I call my god. Did you hear while yet but very Mandela. In addition, to is incredible. Singing career also is one of the better commercial jingle writers of all time yet performed and corrode. Jingles like like a good neighbour, state farmers. There that's a big one, then this still using that stuck on the mandate has abandoned step on me very huge grab, a bucket of chicken. I haven't heard that one can have a bucket energy again. It was like seventies and elsewhere, Casey. Obviously, and now you deserve a break

Mcdonald here big One, any repentantly recently did one for Dodge. I thought I heard it either you uranium and obviously he writes whatever pays the most right here. Bunch back in the day, and then this guy Jim Brigman, who are made quite a name for himself with ads like we are Flintstones KIDS area further vitamins. I used to love those, but everyone through all my mom just by the cheaper, knock off lawyer in the difference in taste on cheerful. So there is a spell were like she would find like dickie knock off Flintstone vitamins like in my Lincoln, was adopted a week. They disappeared the technical yeah. I put my lincoln logs his. I guess

throwing it away with two difficult year, was pretty good but yeah and then, of course, windy and Wendy and Bergmans other big one was a g looking at things to do. You know how rich these people must be if they add, even just a half way, he's an agent. Well, it points out that article one of its still the case, but if you jingo you on the rights to it. I know I don't have that still. It seems like it should

I guarantee you man alone, the right ones that he wrote you don't need to, but he still does, although he likes to cancel once in a while. He just came I tickets for his Atlanta. Shall I really he's cancel it cancel on a plan, for they are of a really yeah? That's pretty! Let us all hope he's all right. I was really in the very man when I was again. I know for someone who ended up being like fairly cool with my muse address. Hey I've got great music Clayton to, and I love me now understand must get into this okay, so Chuck. What is a commercial jingle,

It's one of the things that you know. If anybody can define it, but it's actually a little specific yeah. Well, it is a song or slip it right away. Hopefully memorable melody, written about a product right and that's the original jingle we'll get into how changed over the years right, so he can have, despite anything in it like a slogan like like a good neighbour state farmers, there near it can have a phone number like a hundred five to three hundred empire. Today, men could go. It can have a call letters like NBC yeah that his arm I looked into that. That is what they now car audio branding or an audio logo? Ok, I, like the sound your computer, makes when you open it earlier. You know the apple has there's pc said there's or the thing Ding Ding from NBC, like you said

but that's a big business. Now who see the little I can ever a curator thou in life, but that nothing like that, even more specific now than jingles are what they call audio branding land. Every time I hear the word branding on a little piece of me die, but the dude from the human League have Andrea. He has a company. Now, that's like getting rich do in this area. You are basically it's a little more complexity. Jingo cause they're, trying to capture like the essence of your brand, with a few notes, maybe or in the case of like it and algae drier. Instead of hearing and at the end to place this little melody is like laundries to never. What is now it's a little melody like a little dinging chiming Melanie.

Who was it that wrote the Yahoo one young man who was that we were just talking about that recently how's, the guy who wrote me. I can't remember our somebody writer. It was the previous by gas yeah, that's less two months old gardener or its anyway, that's audio branding, but Oh, oh, we left out one other when other part of jingle. I can also tell the benefits of a product yeah, especially, the day. That was huge, like your wonder, where the yellow went when you brought your teeth with president. Really you not familiar now. I remember the crest, the crests patrol. We may calls Anti Marilla know that that madam I wish I'd look the stuff up in the seventies there was the

Cartoon of the crest I remember that year and then there were the day the the mouse you either the bad people in that I dont remember the enemies were the ones we make holes in t go. The cavity creeps another cavity Well, hello, stuff! You should know listeners. Do you want a new year's resolution? That's easy to keep yes resolve to help protect your identity and personal info with lifelong identity, theft, protection, lifelong alert, you to potential threats. To your identity and they see more, though, what you can see by just monitoring your own credit like your info on the dark web and that's a big deal. Yeah and if you have a problem, lifelike, U S based restoration specialists. No, the steps it take to help resolve your case. There are only one in five identity theft: victims who had accounts open in their names, discovered their theft through bank or credit card company and, of course, no one can prevent all identity theft or monitor all transactions at all businesses, but life lock is

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When you five percent off, I am firing on also you know, but I remember being in like third great, I think, and we got a bunch of promotional material from the Crest patrol and included a play of which I was, I think a toothbrush really talk about infill trading school. Yes, here it's like we put in a play about the crest pitch in school. How that is weird away so Chuck jingles. They ve been around since the Egyptians. As I understand it, that is not true. Technically, it is true because Egypt, in IRAN, in the nineteen thirty funny Guy Christmas Eve, nineteen twenty six- they have credited DM the weeds quartet- was singing about the weary spreading.

Israel, has been the first appropriately first ever jingle and apparently witnesses and pretty bad shape in their even gonna, get rid of it until they notice that in markets where they were playing the song, the radio Wiggys picked up and they said hey. Maybe this jingles, if he's got some to it and dividing college angle at the time, and then they put it nationwide and weedy so safe. Have you did you listen to it now? Is it pretty bad? Now it's great sounds like the bee sharks in its barbershop quartet- don't like maybe I'm bored yeah exhibiting about media, so that all weedy thing is pretty well established, but some still dispute it and it depends on how you look at what a jungle

yeah, whether that's the first one or not, but there's. If someone was written in nineteen o five called in my Mary Oldsmobile by Gus Edwards didn't Vincent Brian realize it. People were named Vincent back in nineteen O. Five does not seem like a modern into seems more. Like nineteen, forty, two nineteen, seventeen- maybe maybe you know, there's a website that charts popularity of names and agree I believe that a better Vincent's pretty low back then, but those two guys made it. My Mary also deal in automobile used it in the thirties, but it wasn't originally recorded or written for Oldsmobile to use. I think the guests,

really like their old malaria, and so the author of this is article TIM Faulkner points out that you polly more accurately call it the first pop song licence for commercial, you, ok, that makes more sense to technically knotted jingle, so the weeds court tat still stands right. Christmas eve, nineteen, twenty six Minneapolis Minnesota is there any place more desolate than eight work does is doubly these today, so the whole reason jingles came about. Two was because you know I'm all about my like nineteen, thirty consumer history, and I can, in the thirties, like consumer protection, was way stronger in one of the things was. Direct advertising was very strict. That's a funny now yeah legacy. So like,

old partner in Australia, they go into town like preventing direct marketing. Two kids are really gather really protecting their kid. Togo is very cold plus hire. You can only market few men when they used to be Cigarette. Add oh yeah, Cutty sarcasm, young lackman. It's funny to look through were if you go like two are anti places and have a light magazines that it is up to the accidents like this happy people saw the killing themselves right with merits. So by in the thirties like if you wanted to get an add on the radio you pretty much had to buy some time yet a half hour an hour and put on a programme, and hence we have things like the King Biscuit Flower, our area. The General Motors car thriller, mysteries right. You know whatever and at first I think it was

really boring and dull and dumb, and they figured out that consumers were a little more savvy in were not really willing to share their time. Yet for something, that's just an ad like an infomercial right. So they started to make things like the shadow and lawfully in here and they they made them. So they could advertise but eventually gave us radio programming and then ultimately tv programme. Again we understand the day were basically born out of this desire to advertise, see radio listeners in the thirties, Creakle and added realise this red. I realize I guess, but it is hard to imagine these days because it so advertising so all over the place, but back then you had done

to consumer sales, one on one you go to a store or ever traffic salesmen. Come your! How that to sell a vacuum cleaner or whatever and adds back in the day can a boar that out. They were basically real matter of fact and kind of dry and really does both bullet pointed how our product is better than the other readies, actually very boring, very dry. The car spats are better than our competitors spats because there are many it with them.

Virgin baby goats! Kid that's right, but with the popularly radio things changed in, they realise that jingles could make a real impact than they did in his music there's. The weeds quartet prove pretty early on and just right at the gate. People started really paying attention us and they brought the feel of psychology in, as I called you, sir cranking out books that basically guided advertisers in companies on how to reach these audiences, like whose listening when in like how to talk to arm in arm Yeah, it is basically exploded overnight and it was all largely thanks to the jungle Yan in other early on, and I think it's still holds true today. If you want to be a successful jingle, it's gotta be very simple: yeah you gotta have repetition. Yeah you gotta have rhyming is good. It is helps.

You're a little more and before you know it. It's become part of your consciousness for like life, like they point out here in the article. The Oscar Meyer Bologna Song, like any one who grew up in the seventies, can sing that word for word today. Unless it is worth paying attention as it get tee, one single it alone will now do. Abalone has a first name in its overseer and the pot plop this viz. Oh, what a relief it is like these things get burned into the collective consciousness curve stanza. What's that from Seinfeld Member, like George, it's a girlfriend, because here he associates his name with that by men in a really very guess, curve, Stanza and the river that the woman doesn't even like him, but she can't get him out of her head because their stance, which you call a near one year, which we talked by, feels like before right. I think so, but we may as well talk

the or firm in German. It's all over india- and Everyone knows it was an error message when it a song or part of a song. It stuck in your head, sometimes inexplicably, but could be inexplicably. We're gets stuck in your hair. Like you, wake up in the morning, and the song is in your head. He had heard it in weeks years. Who knows what it is there and they don't really know how it works either? No, but a couple of a very smart guys in the seventies get together. Their names were Alan badly and Graham Hitch, and they are, I think, they're responsible for coming up with the idea of the working memory

badly hit some forget seventies, popular with dust and like research, while they were on the right, the hustle, I hope, by the badly hit first, I guess of investigative working memory, and they came up with this thing called the the phonological loop yeah right, which is an ear one, more, a snippet of music or a sense. Whatever its running around, you can almost see it raising this tracking your head over and over again that's the final logical loop and made of two parts right there on logical store with is your inner ear which hears it and then the articulates Tory rehearsal system, which is you driving yourself totally insane by saying it over and we are repeating, is how we learn to talk, Riah or learn a foreign language, and they think that this fund illogical loop is basically an ear worm, hitching a ride on this,

neurological process that we have naturally and basically exploiting it for commercial purposes, while haven't worn women to possibly more musicians. Supposedly, and if you have OECD, it might really present a problem with you. There was a really good episode of earth. He asked me a city very attractive, gotta, babysitters, licks, light switches. I think you're in his book. You did that

I think it is how to get rid of a near worm. There's all kinds of things you can try. Like actually hearing the song in full like come, if you can't get a call me, maybe out of your head, still listen to call me, maybe that's what I'm saying it yourself all the way through can do it. He could sing. Call me maybe get vanquish it from remind, but there's really not sure fire way that those reducible tricks. I heard someone say that listening to rush will get rid of it Ruslan by that. What is it? for whose professor colorists so he's the one who is basically the university Cincinnati professor he's in the ear worm article at hand, he has dedicated his career to basically exploring ear worms figuring out how to

They work why they heard. If we help, I think he's made a name for himself in it. He appears in not one but two. Her stuff works article. So after his arrival So what he's done through surveys? He said it's obviously all up to the person is very individual as far as what songs get stuck in that he put together through some surveys, I what he calls the playlist from Hell and I'll have to agree what I'd like to this update it gives it a little dated little bit. I mean I'm sure that one party rock is gonna, be at the top of the list, and another party rock is in the house to know that it off the year theirs, it literally impossible that you have not heard party was it. Yes, I have not heard it. I will play for you'll. Be ok. Is it like a popular is not commercial? Its everything is inescapable.

It is the alpha and omega. It's just not possible m heard, but his playlists from Hell includes the baby back Ribs Chile's jungle with we even say out loud the bar Herman's who let the dogs out, that's a good one queens. We will rock you that's another, given that's a good one, but I know another does not strike me as particularly your wormy. Could you give me a break The good ones they get cat bar the mission impossible theme. I think it's funny that this on here, because I had experience with that. I, when I lived in New Jersey, it was when I think the first mission impossible Movie came out, and you too did the update of the theme. That thing was stuck in my head for like three days

walking around is going then than the environment of foreigners really queer. Looking around doing a token raw, it was crazy, so they didn't surprise me see that on your way of CIA there's nothing wrong with that. I kind of like this place. I wouldn't call from Hell. I call maybe from hack it best. Now I do hate the light sleep tonight, I hate that sound. I think, that's probably on there for the very fair whim away there I want there. It is by tag team and other goods. It's a small world. I guess that one. Because you get it isn't Robin you this year over and over and over I'm. What right is that it's a small world is at the name of the right to getting so it's been awhile but yeah, so there is still plenty of king Gos other I'm trying to think of it. New jingle, while they're they're all over sports radio, because I was

what sport sports talk in me, and my blue guitars Eddie Reno invariable development have any Cooper We have been joking around about doing like a medley of of a chink whose area that are set, because if he was in his words radioman it's like the same ones like what, while looking looky looky here comes Cook lawyer, cooks, pest control, alarm, course. I am her the alarm for worse man. I can't think of him, but yeah I mean there's this like if you listen to any kind of sports videos like the same ones that always takes at me when I think of legs portray your talk. Radio is that one guy he's like trying to sell like some sort of them ratify like he's a refinements, guys like it's the big

no brainer in the history of the Erika or if you ve heard in this, isn't even jingle better fallen. Song of you heard any the Bluebell ICE cream commercials, it's pretty great powers. Oh I mean there are different, but it's all like this guy sing and about maybe you know, country morning. Oh yeah, the sound of birds chirping in its like the sound of coming home is what you taste when you eat bluebell eyes, glowing with frequent, which is a lie, but, like you said, they sort of have gone out of fashion, a little bit at least from heyday, even other still clearly still they are viewed somebody's hokey. I think if you stop and think about a commercial jingle of the concept of a jingle yeah, it's hokey, even though you probably have five hundred of them in your head, that you could recall at any moment exactly. But yes, if you are saying

The company responsible for running the w advertising campaign. You probably not going to use commercial jingle Irena go the other rout near, which is to appropriate a pop song, yeah and indeed obvious case these Nick Drake, with great one song pink man. Yet that's how I came to find out who Nick Drake was? A lot of people came to find out and that's what article points out is a lot of times. They can recessive take careers, although in his case he passed away, but definitely like was way more popular after that commercial than it was before here. Stereo lab was also feed of you here, who else, but I don't think they needed any help, but it was like a perfect fit the polyphonic spree, oh yeah, they had their. I can't remember: the name of the sun is like the few J Ai. Here there was unavoidable commercial.

Vito? You first came out with the new beetle ay and shot up to a totally right, yet Toby thieves in politics, but his shooting a feature. Film may now really there, while in Louisiana like he's, shooting it yet Toby's a friend a version. You me too, was in the policy on exports. He play pyramids, and now he is, I didn't really get out again in the year. He was like friends with a couple of minutes, said: hey, you know what I want to be in the ban. What do you need me like about Ferryman back than anyone could be an expert who was huge extensive and he went out and bought a feminine told himself how to play it and came back like I don't want to be in here like went to Japan Great, like toured the world with with the sprit for awhile

That's all some errands making a movie now yeah, but you know they had their short hair. He values one whether suffers of yes during vibrates, Billy, rice, amazing. Now there s, something else is like a feature: film seemed seemed company. That's out of here. Anyway pop songs back to that. They credit the Beatles. Can eighty seven Nike commercial, our Nike, famously use revolution, Numa yeah, it's gonna, starting call, new wave of let's use like a lot of money to use really popular songs because it's not enough anymore. You can't say our brand is better than yours. You, like you, want to identify your brand with that public consciousness. In a lifestyle rang like come that CAT Stephen Song Windham,

saw, unlike the Timberline add that kind of shock leading to greater rights like put issues on, and you will automatically I'm surprised he went for that answer. Might look into that. I wonder if you don't have the right didn't. He looks at me with their there's no way he doesn't have the rights for a song industry, but it is kind of you. You raise a point like it is surprising that he would have gone

But apparently, if you work on artists long enough or just wait for them to grow old and new money, they will eventually cave our thing. He did need the money but whose thing now out, if he delicacy, needed the money nor reloaded. I guess that's right, he has a castle, he did it for a reasonable and it was probably money. So in the eighties Winston was still cause. You know the police turned out pumping yeah, I'm in the eightys, it was postponed. Pits thing still thought himself is pretty cool. Dude and apparently I don't know the company, but they approached sting in said: hey. We want to use, don't stand so close to me for our deodorant commercial, awful idea.

The terrible idea and a very wisely said no way. But then Jaguar said hey. You know this terrible desert rose thing you have gone on. We want to use that far a campaign. Anything said way for five years to the area and that's a big you now bands catechised selling out less these days. I think because especially smaller banned, you eat us, you know you, people think music is free now to do not make money sullen records. He's too varied break even on tourist, these small ban, so I, like I've, done a one. Eighty eight to think like I don't sell out, but now my did make whatever money you can. While you can, you know band of horses. What am, I fear, enters favorites They were gonna taken in the map by some of their fans because they did they licence or movie to Chevy in the dude. I've been bridewell came out and like. Now you know I drive a chevy, its old and maybe

can get the icy fixed, irrational, pickup truck is like was was the problem here like we're, trying to make a little down here and product. I believe in you know the that part in the movie. The doors relate to Morrison's like often legs whatever for awhile and back and say that I come light, my fires been noted, Chevy Commercial, they re conifer, singer in doing it is like sketchy tune, Wilder's breaking that brings up my my biggest pet peace today. Is this new thing? And it's not super now, because I ve been doing it, but it's like worsens ever men when they will take a great classic song and bastardize

and have some like lady session singer, come in and sing like satisfaction by throwing stones, but in a different way, and talking about being like satisfied with your, you know: you're new car. Nor is this it's all over the place now, and it is the worst I would rather here someone licence their real song, then hear them remake. It was some awful session singer and change the words to fit their product, but then that corporation would take the Ben Bradwell sense in a new light, but then why redwood Bembry? Well stance in view? I came here. We're gonna make a quarterly things. You know not yours, being doesnt accounts not the same thing or. The thing now that, like the black keys or suing pizza hat right now, because what companies will do in some way to sue people buncher times like every other year, he see someone does they'll go in and they give us some time,

eighty or pointless, and a gold on the ceiling by the black keys. Can you do something like that? And these Nino deeds that rightly songs, basically rhythm off in the black keys, are watching pizza hut and they like wait a minute. That's my yeah a different slightly different way, so I put zones and so we're going to see you and take you to court and that's when they get in court and MIKE compare them side by side and though you know, re Parker, Junior, famously area got messed up, be Kazi, apparently ripped off I need a new drug dealers are right. Then I never really heard it and then finally, I clicked and re outlet is really said. He settle Last time you naughty settle their white, but he definitely lost that case.

I guess why we should talk a little bit about product placement because we had a whole product placement absent. I trained well, obviously with tee thou in dvr. Now people are speeding through commercial, so you are going to find some product placement in your shoes, possibly our own. Even it happens, but there are better ways and others to do it, and if you wanna get laugh, carry the youtube. Google soap, opera, cereal there and I'm just watch its great. That's all I'm gonna say I watch that the early yet did you itself money an awful it's just its philosophy, bad idea, but it so bad that, like its earned a place in the pantheon of pop culture now so it did he s job in some Abijah. There's a lot hits on it on Youtube.

Honey. What are you doing to savings and delicious funding that Syria worthy since really backed and fibre things like a seven men on sea yeah? It was just talking about areas the whole time yet streamlining, and there is a low product placement either for each area so that all over the place bonus. No, I mean just now. No one sand cheese. All we did was talk about brands, oh yeah, cooks, pest control is a check, combine, get the termites out of my house I want to check New York Resolutions are very, very difficult to keep get more exercise save more money. What about this? We have a resolution that you can really work with stop wasting time going to the post office that right, you stamps dot com instead because they bring all the services of the? U S: postal service, right to your computer, with your small business sinning

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