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I com, Slash S, why, as Kate for a free trial and when you ready to launch use the offer code, as my escape to save ten percent off your first purchase of a website or domain square space, welcome to stop. You should now the production of I hide radio hay and welcome into the pod castile Josh Clark Canoes Charles W Cha prying over there. In those days, we see cousine, etc right this time that it was to stop now, if you're in France, is how you would say it here in the United States is a cousine. Can I start this off by saying something? boy, I'm worried about where you gonna, save. Ok, who Elvis observers on music and I started thing- last night. I was thinking about your love music.

Not at all ironic. not in the least, but you can't say that kind of thing. These days, people don't believe you I know it's true everyone. I know Josh very Well- and I was thinking of your and our all kinds of music too. But you know my heart american role. Guy and I was thinking about your top musical genres that are above rock and roll and you're picking order not in order. I counted easy listening, music disco, art, rock kraut rock and probably missed couple the crow rock is below Rock n roll. I want till I crocodiles doesn't quite dry with me. I like some, but not all of it and then stuff art rock. Is this sort of that avant garde? Like you? Don't love Yoko, but certainly a bit of a Yoko apologists Grace John Stuff, like that. But I love Grace Jones

you're, not helping heads they go in there Tierra, they probably be. I mean they literally went to art school together, yeah I mean they kind of span from art rock to new wave. like world music by the time they finished? Yeah yeah, I know, but I'm in my certainly the talking heads but all those for you. good old fashioned, rock and roll. I think you also left out 90s techno. I've been listening to a lot of that alternate in the prodigy and everything But you love music. You really do move. I. To actually I dont know so glad I don't know how much alike listen to some of that stuff and we'll talk about we'll talk about you know and here, of course, all old sound. Brian Eno, but I love listening to his ambient stuff, which she sort of road. As an to doubt to music again what order that more later, but I do like in certain circumstance

does that music thing is really great to have on in my house as background music. It has waters. its main purpose, one of the big reasons. Why, too is because you can get stuff done with it like lyrics can be so tracking wages, latch on to your brain and no pay attention me. I'm I'm talking to you now, music does the opposite of that. It says, go be free, but also enjoy this There's there's like a whole part of your brain that music can tap into that, doesn't require your conscious thought, but it still produces like good feelings, and you know, like people, people to smack me around like this, it's so so bland and citizens is always that I totally disagree with that like if you actually stop and listen to me, it's really really technically. Proficient is frequently well, done is often very clever in creative and inventive, which is really say

something because you're doing this when they earn the confines of covering in existing song in a way it makes it familiar and easy to recognise, but also, away any intrusiveness that it might have it's tough to do. I really I just I love music you're, absolutely right, like I Send a music this whole time here. Just when we were when we were researching music today, but also when I was searching the Havana syndrome and I realize like this is my normal think. This is the same story. I listened Susan, I regular getting anywhere yeah. We can go ahead, dispel a couple of urgent, not myths, but clear up a couple of things right off the first of all, music. A name brand and people can kind of collectively used the term music or have collectively use that term for what's call bike. Plant musical elevator, music or shopping music but it is actual actually a brand name which will get to the history of and then the second thing is

It gets the name elevator music part of the myth is that people well, they put it on elevators, because people were afraid to death of elevators early on and calm people down are covered up. The noise of the clanking elevators never her there before you yeah. Neither one of those things are true: total myth, my gases, it was played on elevators and because your in such a closed little box, that's usually quiet It just was way more noticeable, then like in a big office full of people working, so people called the elevator music. That's my guess! right yeah I mean there wasn't music on elevators before prefer several decades. In the twentieth century, like there there were many elevators you can get on, because people than have elevators in their houses a public building urine where they or playing music to the ears of some form very few only music that girl blues brother seen he

He had heard her because they're they're going to the Cook County Assessors office in his life there's the entire Chicago these department, and now they are forced to get on this elevator and the girl from the nemos play thing. I think I'm only reported that scene is theirs, just dozens and hundreds of cops in Swat guises, you know how had hurt when there behind repelling. In doing all this stuff emitter regrets the one shot of the loan guy. repelling down the side of the building and he's by himself just going Hut, TAT, yeah, so funny there's another seem to from around the air a few years later from airplane, too where hides like rip torn. I believe it's real For the majority from the layer, inertia- and I do No, the other guys hugging too, but anyway, there walking in talking, and they

get on an elevator elevator door opens, and it's just, wearing like this? Like your door, shattering Decimal Macarthur Park We gotta get out. People are coming off the elevator like with their hands to their ears, like you with splitting headaches from this, but It's it's completely. The opposite way elevate because exposed to view like that. It's a good little scene, two's far elevator music coast Well, I mean kind of the points. Do as music has long been a movie trope in a tv trope and been lampooned and scenes just like the blues brother scene, where there's something going on, and then he cut back to the sound of me Zack playing wherever the other Siena sitting right, yeah, very, very fun stuff, but that started. I guess it started, the blues brothers, which came out and nineteen eighty, but before that that was like music was

really lampoon me not everybody liked. It is really kind of started to get a little backlash and though the late sixties, early Seventys, is will see, but there is a very significant chunk of the twentyth century again from maybe nineteen fifty two nineteen eighty will say were everywhere. You went in public, including if you took a greyhound bus, or if you were on a plane or You happen to be in air force, one are, you were at the mall in an elevator at your office, everywhere, music was was playing music playing everywhere? It's just a part of life. Then you was inescapable, actually, yes elect go back in time and talk about the inventor of music, and this is the sort of a fun factor of music. the man's name is George Square is spelled Squire, but he swears its pronounced square. I'm really impressed me. I had not come up.

Or he swore it was pronounced square ear. This kind of one of the funny jokes, like the guy who invented musics, was square. but Major General George Square was born in eighteen, sixty five. If you believe that, He is just a laundry list. accomplishments, the human being. He was here the doktor from Johns Hopkins in electrical science. He was an army engineer with a phd. I think the first one year and was, I believe the lead signal corps officer for the army is well, he was, also is injected into the National Academy of Sciences which connects. This episode did the other one today, a tram because it came up with something called the treaty. phone. He figured out how to use any tree, but preferably one with fully leaved. I guess around what you call that further the receiver and in transmitter for radio signal

He figured out how to use a tree living tree for that he was here's another often fact he was one of the first airplane passengers ever because he was way, into human flight and got together with the. The Wright Brothers and in nineteen, o six consulted with them. and they said he wants to take a ride in our new little biplane you'll probably live right there are elected the document for our Wright Brothers absurd and he did not, Pierre. I don't mention him, but he might. He might have been the first airline passenger from what I saw you. he really made a big name for himself premium. Zack. Was this invention, which is what we call multi flexing, which is he figure? or maybe wireless communications, which is something he worked, with the army. He basically figured out how to get multiple uses. A single telephone lines

with on wires. Were you know there? we so many, so you are really limited as to what you could do with them and how many people could use them. So he clean, figured out a way to increase their output, inefficiency by multi flexing and by sending superimposing high frequency radio signals over those low frequency telegraph signals. Basically allow you to use the wire at the same time, the same wire, yeah yeah. I mean it's like a Think of like a wave of low frequency is big. Why gaps between you can fit a higher frequency. That's tighter and squish together in those gap, and but you're still using the same line. And you know this was the guy you through came up with that that's in enormous advancement in telecommunications, there were still put in use today in some applications. But definitely like the early internet along, it was in just a huge contribution to humanity like forget it. Even just music,

like just that alone would would probably warrant like an episode furs for George Square Dear. think he was. I everyone should be able to use this song an open source. It and everyone can use this- multiplex in technology, eighteen he came along and said, will use it and then you know what you stole it from us. Actually, he came up with it, but since you, said open. They decided to just take it from a man soon for it by suit them, but it didn't work, that's right, you're right, so that he, but how still was able to use this wire wireless technology with multi flexing and at the time people are starving, get in to radio broadcasts but radio Wireless radio, like that, you would just having your house is picking up radio waves at a station. There was not widespread at the time, so George Square said you know what I've seen people music in their house, I'm gonna give it to him.

Use that multi flexing technology and I'm going to run sound waves over the electrical wires that go into the house. Bruin aiming to sell this. It is bright. I'm gonna sell this service to people's homes for dollar fifty a month about twenty dollars today, and it's just part of your utility bills, because it's coming in through your electrical company and there is actually a section of Cleveland called the Lake would. I believe, Lakewood area of that was the pilot for this wired wireless radio that that George Square invented. The problem was that by the time they deployed it wire radio was already a thing near, and so we have this really great idea that just longer had an application there. He was deep in basically invented the first music subscription service

actually yeah. He I go multiple channels to like what new subscribed. You got news. You got dance music. There is like, I think, three, from channels you can choose from Howard Stern Hickey. Here, Howard Stern resolved above a buoy, so he had ology though he said you know it is a good idea, though, maybe I can think of how to use this and offices in stores and in nineteen thirty four. He looked up at Kodak, very successful cooperation Instead, I love that name, and I love music was just call it music in history changed, and maybe we should take a break. Okay was too will be right. Father

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so in the park, So today, Chuck George Square in his use a corporation pivoted, Numb home consumer markets to business markets and that just knock out of the park, because it turned out that there were a lot of companies, hotels, restaurants, clubs, I think distort club was an early customer. That said, you know what it's really gonna make our place seem fancy if we ve got music piping in all the time, so we would like to sign up for your service and that's really were music cancer. You take off. Yes, music. I mean we haven't even said what it is. Surely people now but whose music there are instrumental tracks

admission that there were no vocals, so he kind of him? the big one year, but their instead An old tracks that we're songs of kind of anything can think of. I mean the efforts in some music of Heavy Rock. It can be classical music, it can be old standards. But the point is there instrumental versions that are re recorded. They don't just take the vocals It's not carry ok style right. It is rerecord arranged and recorded by professional, really good musicians, orchestras, sometimes an Is that what it is in its great? The end and very very frequently it's it's made into much more mellow version of any role. Edges are taken off the that, since they take the vocals out, it's not like there's no, there

that vocal melody is non existent any longer. They just replace it with something else. So they're trying to go for something like a little more up. Beeder up tempo, though replace the the vocals, was sailing, saxophone. If they're trying to do something a little more mellow, there were placed the vocals with a string section ever harp, perhaps yeah, that's things that music is very famous for his, like mad woods, called masses of strings strings upon strings In fact, one of the early hum, I guess big name groups that produced music, was called a hundred, one strings, probably were absolutely accurate in that, like there's, just a lot tons of strings everywhere, filings, cello veal is everything every string instrument can throw. They just layer upon layer in these songs is one of the hallmarks of of muse here the young- and there are many versions of Antonio Carlos Show- Beams- go from

anymore, but the music version, and one of them popular in that one hundred and one strings version is the most ubiquitous from that lot. I do encourage people to go. Watch the Youtube, though a frank, larger and larger beam, singing that song live on tv because it, great. Then every way there to sitting next to each other and the shot is at wide at first and they're, just sort of singing back and forth to each other in Frank's doing his thing, then it cuts to the wide and Frank is like totally kicked back with his legs crossed with a cigarette. In his hand, exactly like you at home, but he looks like to me, looks like he does, rolled out of bed because he's put together, but he looks like he rolled from with her bag to his wicker chair right for this performance. get some cocaine in here baby. That's your biscuit bows, Frank Sinatra you ever listened to your beam stuff Gallia.

do you have a lot of gold brown stuff? It's really great brazilian stuff, yeah, his record stone flowers, just a masterpiece from beginning to end that they didn't get party. Dear. That's another thing, though, to is like it so mellow that too, to take that the music and then naked in the music is like it's almost like. It takes a sir the amount of audacity like I was listening to you. I found two others I want. I want to point people the two different music records that IRAN Youtube one called more than music period environment is enough. Eighteen eighty one music record anyhow a version of sailing Christopher crosses Sailing Wilderness already Mozilla leave to hear exactly the hay. They figured out how to basically make you. Has control of your bladder activists that in your bed do tat

to give in and then the other one is called the blue album and it is from nineteen. Seventy four, I believe in it to both of them are really great. That's good good introductions to music, if you, into it already music, his truck along in the thirties, the forties and they you know what we need a better way to sell this stuff in the pitch this to businesses and corporations, So why don't? We hire some people to research music, and to figure out what kinds of music keep people happy and working and people. You know they work hard in the morning and then they sort of lagging before lunch, and then they really lag sort of a couple of hours. after lunch, so one We do this when we study it lets colored stimulus progression, it's a bit pseudoscience. It makes it at all. It is

It's not been proven it. It makes sense to everyone who I feel like knows about it by ensure music and pick you up and make it work harder, but its pseudoscience in that its and I think it's ever been scientifically proven. I gotta Hooker Yankees. I keep seeing a dislike, dismissed a suitor but then there are plenty of early studies that were done by legitimate industrial psychologists and other, like efficiency experts. That kind of thing that showed that There really was a significant like improvements in productivity year less sick days. That the stuff in places that have music compared to places they didn't have music pumped into the office. yeah, I think, maybe their specific claims about a work day. Ok, might have been a little, and I mean everywhere. I read said it was basically not a marketing, M, but a marketing tool that they can have invented. I gotcha by beds. One thing to say about this: work

Talk about it and second stimulus progression is that they they did come. plough money that they were making get a lot of money, starting in the late forties early fifties. They parted back into research to basically come up with scientific evidence to back up there. Aims which in you can really kind of sea the ghost of George Square still looming over the company. You know this this decade or so after he died. It's always been this kind of science interested. If not, science based companies, That's also been early adopter technologies will see Yad Emily certainly fair, it was never just like hey we're, just gonna play a bunch of what people might consider Background music, like they were He did. I think everything is a scam. they really did try to study working environments and

what they did with his stimulus progression. Was they divided the work day and a fifteen minute increments and basically said a dj playlist. Every fifteen minutes Turkey and they assigned a stimulus value from one to six. One being really really mellow six being in a super up, and they basically went through an almost like it a pandora sort of curated playlists type thing to get people to work. Hard and efficiently throughout a day in Chinese bought in including the? U S, army yeah. I think we're. We're too, is basically cited as the the moment, when music kind of proved itself enough, at least to start being a did by very large companies and then within a few after the war by like the very early fifties. They started spread more Mord, even smaller and smaller companies, and it was idea that if you played muse

I can musics. You know patented stimulus progression model. you're going to avoid that midmorning slump that, like every worker, goes through you known product Fifty and then the mid afternoon slop. You could avoid that too, and thinking how many more widgets you could make. If your employees, don't you know, slack off productivity wise at ten, Third, from ten thirty to lunch, and then from like to thirty They go home like imagine if this is very pleasant. Music is just kind of keeping them humming along what what people call forward, as does unconscious sense of forward momentum the tempo in your environment is moving, suddenly faster and faster and so ass. To keep people from going insane part of the stimulus progression was that fit the songs ineffective in a what kind of go up in tempo and then you'd have a fifteen minute break of silence and then the musical

come back on again, but then this fifteen minutes there their first song the tempo. Therefore song would probably start a little faster than that both the first sign of the last fifteen minute right and solve a sudden next thing. You know you're making widgets like a maniac, because you're being manipulated by the stimulus progression model at least again occur. To music it I get what you're saying like it's not like. You know the Harvard How long is it? Yes, we studied this thoroughly and this is exactly what happens. This is you know company claims, but it is intuitively sensible, at least Well, yeah I mean you need only to host a house party. Amy and play music yourself right now, determine how music can affect the mood of a group of people going group growers in the heart and you know what's gonna happen. Yeah airbases, kinda shake their groove thing. Everyone's gonna shaped a great thing, It is a good thing if you put in order

or Bus Brian Minos, music for airports, not a good parties thing now. It's time you, since you brought him up for the second time I say we discuss briny enough momentarily shore I mean I love that record and I love a lot of his stuff, including ambient music experimental record, I think it's really really good stuff to have on if it's a nice a grade. Outside and you're getting work done. I really enjoyed as background music, but is definitely not up in any way. You know I found is a really good one for fur, but you just described you ever listen a future sound of London now they have an ovum like a double our called life forms in it's it's a book it is amazing, is ambient gets you should check out nimbly Emily we got me into ambient a color and believe when she's listen to that stuff,

Aren't you really got me? She hollow ambient groove. She really got me into that stuff. Over the years like like zero. Seven in you know stuff. That's she calls the ambient groovy just of sort of mellow and groovy. Unlike zero, seven, it t burn to certain ere. I think we're that stuff peat as of it, a little bit earlier. Skid surf yeah, I think you'd like lifeforms, then in future, I wondered stuff is normally a little more. You know stupors, cerebral and intel but it's also fairly Dnc Lifeforms is way sprawly there. Ambient stuff around so then, let's get back to him? He can it came up with this is an antidote to music right, yes, If you, like, Gambia Music, you better. Thank you lucky stars for music because were it not for music,

you may not have a and b a music at least not now, maybe you're becoming fifty years from now Una. Here he said dumb allotted in his closest as reported by Red Redbook music. innocent this, and this is, I think, for the liner notes, actually, the airport or music for airports I, whereas can music, since John, is to brighten the environment by adding stimulus to it and be a music. Is in it to induce com and space and a space to think ambient music must be able to accommodate many levels of listening attention without enforcing one. In particular, it must be as ignoring as it is interesting. So so he has. And something, though, that people would come to really resent about music. is not even just necessarily the syrupy penis of the music itself, but the intent behind the music that it was always intended. To basically manipulate your mood.

can you a better worker, more docile consumer, that they it? It was poking at your brain to began to get you to do things that you may or may not want to do. Maybe you, you won't be less likely punch some guy on the bus, because there's music play, which is a good thing. We should not be punished other people on the Boston, but the point is you're, being mine controls in a certain way, and eventually people got kind of resentful of that year. No, that's true we're not there, yet there were not there yet, but there is actually point time, though, chuck where music and popular music were basically one and the same yeah that was sort of I mean wanted. The holidays of music certainly was in when you know when Glenn the Glen Miller Orchestra was pop music, on the radio music was in a far stretch from some of that stuff. So it was

sort of all one and the same. I think it was as that as styles changed and the sixties seventy start rolling along that music became really sort of a bad word to a lot of people, right, and one of the reasons I saw that really explained it to me, because things changes society, just change between Nineteen fifty in the nineteen sixties just abruptly change, but it too that doesn't fully explain why music tat was suddenly looked down upon a good explanation. I saw it lyrics became really really important in early sixties, piano. Something to say a music does not include lyrics, it would come Lee undermines the point of music. If you put lyrics in or don't you know, don't rearrange the lyrics with strings, so music kind of couldn't couldn t

up with that. So I it went away it double down a cab, doing what it was doing and in fact it would take some of those pop hits. They had really monumentally important lyrics and just think the lyrics or replace it with his axe phone or something like that. Yet do that I think it's interesting. They could have had a really mellow singer at a certain point. Yeah come and they are really respect the fact that there are like nope, the singer his violin, and I also want to hear anymore but a lot of these songwriters in particular, like Joan By is Bruce Springsteen, boss, gags, all of them, refused to let their their music be covered by music or any of its competitors, but Paul Simon, I saw said he always knew he had a hit when he heard a music version of it like at all or something like that which scan like weirdo covering Nirvana again

he said that he knew that Nirvana had made it when weirdo covered smells. Like team spirit, I think you that's basically the same thing. I think most musicians unless you're a TED Nugent who and what to that, but very famously sort of offered by music when they fell upon the hard time. So he get basically burn it to the ground. I think most musicians, deep down, think it's kind of honour when one of their songs is music. If I'd it's got here, you the plenary I right, I just want to find out what somebody's gonna do with a guy like I was saying at the beginning, like it really take some creativity to come up with. Ok, what can I replaced this with just completely predictable are boring, but also I'm gonna grab everybody's attention, foreheads again, not the point of music. It's it's one, the young, the I don't know the slogan of the music corporation or not, but they basically said that they, fill in the awkward pauses in life to wear

You know that yeah, you don't like it like your thing at the party you, if you're at a party that doesn't have any music on you just so probably just get smashed, are your skull. Because you're just trying to leeward Kate the social situation so much, whereas, if you put on music, it's like it takes lotta the edge off. That was one of the points to with music and then also too kind. Get outta to linger a little longer. When you are shopping in a store that was that was part of it is, yeah, me music. We almost always add music on in our house, unless you know it night were watching you know a movie or watching up than on tv, but almost all waking hours, we have music playing in our home and it just feels weird and quiet in not full of life. When it's when there's no music agony, he hurt it's strange. It can be strangers

to take a break. Yeah were where we have reached basically the early seven. These winches musics first crisis point and will come back to that. For this Are you a good worker or self employed? Wobbly has helped over one hundred thousand small businesses get a ppp stimulus loan you may qualify for up to forty one thousand dollars in one hundred percent. Forgivable loves the program and soon and funds are limited, applying outwardly dot com, slash, apply that's stubby Olympia, wider com, slash, apply high. This bill Clinton. Please join me on my podcast. Why am I Why am I telling you that's? Why I'm not telling you that for, conversely, Some of the most fascinating people on out we'll talk about ideas deserve more attention. About how science, technology and design or improving our was about. Why we should be hopeful and optimistic about our

Listen. Why am I telling you this when the hour radio Apple podcast or were you get your podcast all right so I'm born in nineteen. Seventy one. And then music starts to die a little bit. no real rockin roller came into the world born with it. Jeanne Jack you at the Van Helen Logo on marker in the back. They did not away completely, though it was just sort of I guess, the beginning of the end, but that didn't mean there wasn't still a business model for music music was never about its popularity no

There was a time where was popular like J F K headed on air force, one Eisenhower headed piped into the White House. It was on board APOLLO. Eleven yam like it was like it was everywhere like what it's really hard to get across the house ubiquitous it was, but I found a quote from a guy named professor Gary Comfort, Queens, knowledge and New York price. He said that it was there at the time. A music was just kind of amniotic fluid that surrounds us. it never circles us it is never too loud. It's never too silent. It's always there and that was what it was like you're, just kind of moving from one placid bucolic field to the next going from all the mall store to store elevator to elevator bus ride to bus ride. It was just absolutely everywhere so compared did that the it absolutely everywhere unquestioned yet really kind of sir you take a bit of a down.

in the seventies, but it didn't go anywhere, yet it took decades for it to really take a hit yet mean even in the eightys, there was syndicated nineteen countries? Are eighty million people listening weather they wanted. You are not listening to music every day the company ended up being bought and sold a couple of times over the years in eighty one seventy two, a company called teleprompter owned it in eighty one Westinghouse bought it in I believe this. The story goes that Westinghouse and later on, when they were, they were buying prompter, that they owned music, and apparently they didn't know that that's funding universe. Dot com says I don't know who does it make back, then they didn't do research into purchasing and corporations, where they were on a lot of scotch at the time in. Although we ve had companies about websites-

and then they learned there was a black ass. If I'm adapts to the earlier that things, you should do those actually that that could happen another about it. The threat yea I can actually fell a deeper affinity for music. When I learned how many times have been passed around corporation by Corporation, and then I think in me I think is was wounded. Yes go come alongside the nineties, so Moscow was around from little disease dwell when they finally came together that right yeah, but they, early competitor. Now I guess a kind of amid LE midlife competitor to to music but by the eighties. Yes go. It established a name for itself by doing basically the opposite of what music did rather than making you know rivers of canned music. Without lyrics, they would just go, get them

licences of my hot new song of the of the moment and play those and so rare the background music, which is what musics whole jam. Was these guys pioneering foreground music and they were the small little outfit from Seattle that you know it was. Like the little engine that could and they change the entire look landscape, the audio landscape of the United States. Just by being persistent by getting that that that word out that hey now foregrounds the way to go, background its old stuff here, and I think that's why today, when you go into public to do your grocer, hoping you'll hear Christopher Crossing sailing her. I said of the music version of sailing yeah. Can't we just give both, though do we have to choose, I mean them The big Christopher Grossmann, you're, not gonna, find a bigger fan than me.

for real you you like, and that much is great and I got to his two big albums. I still have a myself oh yeah, what he's sitting in the other room in my house right now, I guess you're, the vigour fan, you'll, never know he's is tied up, but why would give them that he's not here and is? Will it will? In fact, you could make a pretty strong cases here against as well, but so in nice. In eighty four. Those when yes CO got officially involved with music. I think music was at. Do they actually files bankruptcy or where they just add that sort of Mount precipice not yet they. Teetering right there on the edge and it was actually there are bought by the fields. Company. The company that owns Marshall Field, so Chicago makes another appearance in the fields company said we like where this yes go. Group is go we're organ merge with them, so music actually merge with UNESCO the smaller

company, but then ended up moving to Seattle right before the Grunge Movement hit Seattle. Big you a little contribution metaphor: Grunge was music ethically irony, c in the For seeing that logo, I mean you, probably seen the vans around before and really not known. It's that em with the circle around it right. I remember when I first I don't like wait. A minute is that the music that's a year. There was a big up. They they apparently went with some design group, a camera, the name of it that just completely reinvented the brand new because they went from being in the back I do violating their mood. I using stimulus progression to this other thing. This new we sound made sounding thing called: oh, it's called quantum physics mechanics sooner keep guessing what else realm leap

Those are all go on. As I know, Gotta be another one shock has another. No looking observatories, I think cause calls call. Its quantum leap was, is called Quantum Leap, shirk so, with this quantum leap thing that they had going on the bachelor effect, quantum modulation, the bachelor quantum modulation, ok, ok I'll, like bachelor effect, this agreement with my modulation? It was we're evoking emotion. There is now tied forever too the brand that your shopping, restore your shopping and yeah sure so like this sum this one, so they hire people who make playlist securities playlists that are start to finish.

They all share this one theme they all kind of have this one. The cool, not scary, super hip, she, you know, break two thousand, eight no one ever the best, so that I, like a company, will will say, This is this is what our brand is all about. Give us playlists that fit this, and so now you're you're kind of like you, you feel cool, because The music of where your shopping, and so that makes you wanna shop and associate yourself with that place even more that's what music that but the words called NEO music is is all about that. That's the current state of affairs in the industry like take. If you want to use our money, exchanges and example. What they do is they will literally try make like a dj max with that has beat matches Does it break the momentum and it's all cross faded, whereas if

Taylor caused them up. They don't wanna crossfire want some indian songs and then a bit of a small break and then a sting song coming on in these gentle fades in and fades out, and you know it's. The same sort of stuff is just keep aided foreground music right, What I love about music is in the end, what we're. Finally acquired. They head at one point: five million commercially recorded song in their catalogue and they can the well right. Making almost eight hundred beetle songs, it is, I think, that's what they never fully went under. Is that catalogue kept them financially viable foresail, labored, eyebolts gotta be yeah, so they were bought in. I think two thousand nine may be by a group called mood. Music has allowed in tears and eleven and then- years later, they retired the music name forever does couldn't do any of it. So now it's mood. Music is the company that that own,

The well but they're doing that whole for ok, they're, doing that foreground music quantum modulation type thing where you know you just associated Brand, with a certain kind of like you and walk into their Armani exchange in here you know, just for Iman Christopher across you, Billy suttons off here the moon mood. What does it mood media there? Their job is to make sure that there's nothing off while you're in that store that at all just kind of fits together new field. good about where your shopping and another man he wanted you wanna, Milsom Armani Gear put on you can call me out. Just watch it. While we sit, there were many out there. There frosted tips would stand up and then and then there there like. What is this. This is amazing. It I've never felt more alive flies, chubby Jason here

be cool thing, though, is what you're talking about, with music being on the Tec, forefront yeah it's really call that over the years they were always early, adopters attack and its funding. think about them that way, but there are always on the on the leading edge in the forefront of what technology was doing. Yes, so do I dont know if they invented them, but they certainly were early adopters, if not pioneers in vinyl records, People were not using vinyl at the time. Then they eventually ditch the vinyl records in favour of an chronic brain called major em. The number eight in butter are which basically was a big lack of real the real tapes that a bunch of different songs on it, but they had different inaudible pulses. There would trigger a different one to come on next, so you could curate lists on these huge reeled reels is just amazing. They were using this starting in the fifties. So the whole thing became

automated, they launch their own saddle, In the seventies they had a computer database in the seventies like they were very much pain There'S- an early doctors of a lot of different technology that we take for granted today, yeah I mean that you can make an argument that they were doing the pandora, Spotify thing decades, before they were doing it absolutely, may I mean the whole point of it too is is virtually unchanged. I mean it's not necessarily you a docile sharper anymore, but it's to move like they're, trying to You feel like that brand is part of your identity by evoking memories in you using songs to unlock them totally pretty interesting, man, I'm gonna go what were those two records again Mona Register, k, one is more than music period and environment. Nineteen one music record that has not just sailing on it. Has

alleviating Johns magic as take your time. Do it right, which I don't care. If the lyrics are there now, if you're sitting next to your mom and doctors office in baby, you do take your time. You're right comes on your oath know what what that songs about in area? It may even be more comfortable and message, and then it ends with funky town nice. It's getting the other ones called the Blue, album it's a complete stimulus, progression album and it has a bunch of good songs on it, including Orleans Dance with me, which, if you ask me, the music cover, way better than the original so not to be confused with wizards Blue album now Ethel different. Can then, if you like us means floating my boat goes there looking up Maroni, Aldrich, Frank checks field Monte Vonny and to start there.

And eventually you're, like I'm feelin, really goosey about some actual vocalists going on and then you'll just go right into Josh's other favorite, which has got rock easy listening I like the Morocco onto I'm super right now into West Coast. Cool jazz stand, gets chip acre, ah camera cameras name it. I just got into a mess, a great jazz pianist from their era. Bill Evans, the Bill Evans, Tria a bill Evans you just getting an eleventh yeah, I just just started getting into ice. I started with Czech Baker, You started work in my way out: Vince Girl, these The great, when I know is known for the Charlie Brown stuff that elegans morality is great yeah. He is you can tell just by

Charlie Brown, album that he's an amazing jes yeah I get stuff. So, oh Chuck, I have one more thing. There is, and you know people hate music a lot so there's some artist to have like tried to a lot of artists, have tried to make Hey out of the whole thing, but one guy David Schaefer had something from back in two thousand doesn't do something he had ex ten are dot won an ex ten are dot to these two cities that he released. There are basically weird on nerving remixes of music. They just turns the whole thing on its head, so much so that, like you, may laugh out loud when you first hear them I believe there on his website, but it's like a it's like music, but What you would here in your nightmares through really good. And I believe, he's got it on his website to go wasn't doing. I think you can buy the cds too, so check that out I'll check it out

cable. If you, I know more about music to start listening in loving, just just don't prejudge China. That grind, since I said prejudge everybody. That means it's time for listener. Mail. You know before we do listener male. We want to issue a formal apology or yet to people that suffer me Sophronia in the titanic part two episode was: Male someone wrote in about are add that we had, Someone was whispering in my it was my fault. Frankly, I started off by a sort of teasing and whispering I joined the EU joint end, but I think I let you down the primrose path. If he hate you, but you know, if Chuck jumped off the bridge when I jump off a bridge. Apparently the answer yes, but I'm still responsible for that. Well, we heard from plenty People had a really nice back and forth over email with the original email. I misinformed, it, thereby I'm sort of,

in turn of the email and she said yeah, I was trying to be light hearted about it. So I get where you're coming from. She was fine. She's gonna get tickets to a future stuff. You should know, show which he's very inside our yet but we worked it out and she's good and we just I didn't know it was a real I ever heard of me Sophronia, I didn't know it could be such a debilitating condition, nor we never would have made fun of it. Certainly, I just sort of thought it was people that are like. I just don't like people when they eat food and listening to that so now you know Yes. Now we know so thanks. Everybody wrote in and sorry for being jerks about that yet and dumb. I think we should probably do next autumn me Sophronia to probably yes. First for sure I've started to do it before Chuck and there's not that How much info out there so it's going to! We will for sure I agree with you, but it it might take a little longer to all apologies. Everyone- and I hope this helps make it right. And now on the listener me all right, all right

others from Lauren, hey guys, a man walks down, street and says why am I soften the middle, the rest of my life so hard? Oh, wait a minute what a perfect for this one, I was reading my forearm tattoo by accident, hey guys, been listening to stuff. You should know for a few years off and turn up the volume and play an episode while I cook My seven year old daughter, Lilla used to complain you listen to this again, but I recently We're seeing will be to the intro music and she'll casually mentioned. Think she's heard from time to time I suspect she's fond of the animal episodes anyway, using kingly, sometimes say Jerry. We have the editor added that partner, and it has me curious how things are. from an episode in. Why bad jokes? Two long have you ever had to completely redo. One think it be really interesting to note that, while it would find it encouraging, since she likes to make videos herself singing and dancing, record, gonna get effortless and

you ever listen, it's always a joy to listen to that is Lauren from. and follow Alabama let me say that month no! You have you got a little too much mustard and she said Yes, how cool the man, when I b of my daughter, her name's on the planet, guess yeah? consider ego, learn and Lilla. The answer is very low, its edited out, just the singing and dancing I read in the background, will probably just leave in the previously that it we don't edit a lot out occasionally found out when we said this before early on. We left in the words balls and arms and in just cause it's a conversation we did want to make. It seem to scripted it because it's not or can cause it's not and so we just let that stuff in there. and the only time like having today, you had to look something uproar, quick, but that didn't happen. Much dared to put my head out of the sea.

Unlike my record collection, come again eleven, his name So I mean that's gone now, but very little was exit out its especially after this many years. It's We're not one take wonders but its period, the harness job in the world. You know we ve taken it easy on her for years. Yes, that's about it check. I can't think of any else. We really are there, but that's not to say that shows that are heavily edited and various can a script in slick like there's room for those two, oh yeah. Well, The only way to do it now we're like the music of podcast there's other people who were all like the TED Nugent Podcast, and there is room for both like Roman Mars, the TED nipped in the bud guessed right, man, Take as always wearing like a studied, leather risk fan and stuff waiting on Roman detects me, India, MIKE you guys, reckon distantly docking smack about me. He does He hasn't lesson and no one. He knows where citizens that's impossible,

So who is that lie low and Lauren Direct NICE will. Thank you. What's rewriting and hope we answered your question, If you want to get in touch with this like Eliza Lauren did you can send us an email sent it off to stuff. Cast it? I heard radio dotcom stuff you should now is a production by her radio for more public my heart radio visit that I heard radioactive apple had passed or wherever you listen to your favorite shows. Are you a gig worker or self employed wobbly has helped over one hundred thousand small businesses. Get a ppp stimulus loan and proudly serves more than

hundred thousand small businesses across Amerika, millions of self employed workers may qualify for up to forty one thousand dollars and one hundred percent forgivable loans so applied today they programme and soon and funds are limited apply. Now it won't be dot, com, slash, apply and see. If you qualify for a ppp love, wildly dotcom forts, supply, that's w, O Mp, L, why dotcom slash apply hey it's comedian, Nicky Glaser. I can't wait for you to listen to. I knew show the Nicky laser podcast from the big money players network and high heart radio, with my best friend Andrew Main Undrew call it he's hilarious and no, we are not new. Now cookie radio is wonderful upon. You can always find them making Glaser plug, asked radio or wherever you beggar gases. Oh God,