« The Cardone Zone

096: The Ten Commandments of Retail

2013-11-07 | 🔗
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
don't let me get in my zone, don't let me get in my zone a green card on your welcome to the Cardona Zone, with news, ninety six bob every Sunday night I come you talk about your money of finances in your business, Jack, Dorsey, Evan Williams, Dick Castelo de you know these names Do you know the name twitter? Yes, Jack, Dorsey, twins, Three million shares a twitter, Evan Williams. Forty six million shares of twitter, Dick Castello C. O has seven point: five million dollars the low man on the tone and pole. Three hundred million today and paper huh, Evan Williams, original found twitter. Forty, six
million shares worth one point: six billion dollars folks do not buy shares in twitter. If you Learn how to use twitter? Ok, you choose, you're chasing a dream. The money has been made. The wealth been created them. next thing that will happen, is your wealth will be destroyed. This grant Cardona on Twitter on that grant cargo and I'm tellin. You leave the twitter stock alone. Give it six weeks. Look at it, then there is almost a guarantee chances. Six weeks from now lower than it is today. In fact, Zynga Group on and Facebook all fell within six weeks of the appeal lower than they started at few remember face book was down. Fifty percent. for over a year and a half it was dead money. I mean it, If you held on from the rich thirty five, all the way up to fifty one today, you'd be making money, but the whole time you have been scream and freak
trip and losing your mind, your wife's Yelena do what you do by Facebook at thirty five, those children up to forty four now now and then- and I didn't see in truth- is those people already sold and dot and probably didn't make the money all the way back to fifty want folks like twitter alone. That's not how you make money. If you don't know anything about internet technology stocks if you'd understand the company, only understand a twitter symbol that t deputy, are it that's all you know about the company? Is it it had an appeal today, initial look off and offering look leave it alone. Don't do it did there is so much market what's the word, the market disruption going on right now with products and services. Many these companies mirror Myspace gone sober with we're about your own business in your own brand. Invest your own money and time in the energy and resources and worry head aches and and nights up.
focused on your business, your core business in your core bran and worry a little less about Twitter. You know the same data twitter goes public a company called blockbuster. guys even nobler buster agree Today, too close every one of his stores. It's done with the dvd It's gone completely digital, so hey. What can you do? What can you learn from twitter? What can we learn from blockbuster? What can you do to grow your business? Every week I come to you on news. Ninety six five year in the car down zone, and I give you ideas, strategies tips things you can do the way you need to think the way you need to approach the market right now. Morgenstern, we came out the same data DOM Twitter. Announcing his appeal and said This holiday season could be very difficult for anybody. That's gotta, storefront. same data blog buster closed theirs. Or France, by the way, if you
pressing and real estate. I would definitely leave bricks and mortar retail real estate alone. You ve heard me say that here before stay with your multi family, it's it's a guarantee play because people have to have a place to live blood, still does not have to have a story to sell its videos from anymore because can go digital, so here, Morgan Stanley comes out the same day and says a retailing could be very difficult as the consumers getting spin out spin out overspent they're running out of money, even though we have some what appears to be some economic contract expansion going on right now, the predictions. Correct or not suggest did the retailer could have difficulties every week and want to come to you and share ideas with you, regardless of what's going on in the overall economy? What are you going to do to make your economy great,
What are you going to do to go out and get a job? If you want a job or you want to increase your salary, you want to get a promotion. You want to make yourself more valuable, or maybe you have a storefront and you're like hey. I got to compete against Santa Claus and in the turkey Santa Claus has been kick him out, but for the last twenty five years and business? Don't let it happiness this this this this season in fact for you about the american consumer, this entire Sharm! When we talk about retail, how do you retail whether your laundry Matt whether you sell. Massages you trying to raise money for your school look at all involves people. Twitter is only as valuable as the number of people using twitter and how much money now pay to be on twitter andor. How long stay on Twitter, If somebody advertise on here's the facts about the american consumer, regardless of what happens this holiday season, the consumer, we pay extra for your products You do not have to prostitute.
Your products, you do had the lose money on your products to sell your products under. This is very popular America today that you have to be free. They have a trial look, if you been in business twenty years, you don't need to do trials anymore. Ok, If you ve been in business three months, The trial period is over. Ok quit. Do you like your new business and start acting like your real business people we'll pay extra for your products when they get great service. If they don't give great service they're, not gonna, pay extra for the product, all their buying is the product. the only thing if you're selling cars or plumbing or you're selling tabletop through you're selling patio furniture, and I work and all those industries if you're selling financial services, people will pay more to do business with you. Even though I know I can go get my account which all swab I might do business and pay more. In daily, more money to pay the rather than an eight dollar trading thee. am I do that because I like you more, you follow me.
more. You have a great attitude and you make me believe that there is actually value here, doesn't matter whether ticket prices, ten dollars. Ten thousand dollars treat your customers with, care and they will pay. You treat customer like you loved them, like you know, you The only thing that you're paying attention to that moment in its own like your wife or your husband or your kids, pay more attention to him. When you don't pay attention, kids, go wacky, and so, you're consumer said This point: is this enemy Gimme, the ten commandments, ten commandments of retail. So that you can have a great season customer will pay extra for your products number to look. retail consumer does not want to be ignored, died, they they I refuse to be ignored. Money will not go where their ignored. If you ignore the phone call, if you ignore the customer, I know this sounds funny. You're lightwood, who would it we're customer how about most companies most companies. You go into just try today
pull into seven eleven Poland, a gas station, pull Indy any company anywhere point to some golf place, walk in and tell the people that you actually want to get fitted and you'll she probably have to go, find them go into any Walmart in America and I'll bet bet. You are better, one of my books, I'll bet you bookseller be sold that more often than not. You will actually be ignored. Walkin Any company anyway, walking into a bank walk into your bank dispense, tens of millions of dollars a year on billboards and tv adds. Walk in If anybody actually walks up in great you now, they'll be a policeman at the front door. but they'll be nobody. This. I welcome to our bank thanks become a new day. What can I do for you? How can I help you? see. This is missing in America You want your retail businesses to grow. If you want your retail businesses to get big and get get get
It should start making money. If you want to make the kind of money Twitter made today in the twitter founders, may delay pay attention to your customers. They refer. Used to be ignored. They hate to be ignored. they come in to buy something and they won't help or the was it had done this on the net that this this this ignoring the customer? Hurts your business hurt your reputation make sure yourselves associates are easy to find and they, be able to find I shouldn't. Have we'll find him. do? You should be finding may mark is on the phone mark is great Cardona here on Twitter on that Grant Cardona your news. Ninety six following the cartoons on which your question, everyone, Marcus. all right. We look, look looks like we lost my man Marcus because he was ignored. We ignored markers and we dropped him. The first, two commandments, a retail accustomed,
we'll pay extra for your product. You need in grain this into your group. People will pay extra to do business with you if your attitude is exceptional, if you provide great service number two there, Retail consumer does not want to be ignored going, according to a ship anywhere in Orlando and watch long it takes for some might come out and weight on you car dealers are notorious for me an aggressive. Yet the truth is most among even welcome, say, hello. How you do and watch me, don't you gotta call their before somebody picks up to phone call. My offer I! Dare you to call my offices, and see how long before somebody picks up a phone here number the customer and envisages door will not buy from you because you are open. ok to consumers, don't buy from me because their open they buy from you because they get engage with Marcus's. Back with me, my friend, what your question My question is America What about here Manhattan How do we impulse
this thing that you're saying ignoring customers, because I find out a lot of customers walk in and, like you said, we sell sheets crisis in dodges, just like every other dealership that exist in this country, but there has to be some sort of a difference in We do versus other people. How do we begin to build that value to work and similar remarks as a great question? Here's a gather sells a product. You can buy how many different Chrysler stores crises stores in New York I don't even know the number, but I know because it feels like it. They insist too many right right there always too much competition, so his news, hey. How do we? How do we, actually you know, make a deal, so that is not product, I'm telling you the commandment of retail markets is asking. How do I make a difference? So people actually pay me they can buy the same exact product down the street fibre two miles away,
they can probably get it for less money. Well, the way to do that is Marcus's and ass. The great question is when you gotta, you got a number. One know that people will pay more money to do business with you, because you're doing something exceptional. If companies merely selling a product if their Milly Mere merely selling a product for a price? If that is the culture of the company, Then the company will always go to selling price is a way to move its product so you guys gotta come up Marcus. You gotta come up with what what makes you guys exceptional? What is it the way you dress the way you act where you great somebody you What is the weakness of your competition? How did they wait on somebody? Maybe go shop, your competition say: hey what's experience there, because I'm telling you people will not pay for a product today they will pay for experience nice. I hope that helps man definitely
definitely and check out. You know what other, though the book there would most help your staff is called seller, be sold. It really talks about the value of attitude and how to get a group of people having the same attitude, because it's one thing if one person like less a mark as is really positive to store, but he's got, Eighteen other people that don't carry that same Conner culture idea, that's gonna, be really difficult. Thanks for colony appreciated. Thank you so evokes. I'm gonna give you the ten commandments, retail Kay the first one people we'll pay more for your products changes is by a dollar a day and see what happens. we surprised by ten dollars what you try this month, you increasing by fifty dollars, The airlines this year have tried to raise your prices thirteen times, four times they were successful, nine times a failed, but over the period of twelve months they raise their prices money, when Cardon you're in the cardon zone, with news ninety six bomb on Twitter, I'm at Grant cardon in the past
for years, I've written for books to help people. solve the problems of this new economy. I want to help you. I want to help business. I want to help your family. You deserve the money. You deserve to be successful, stay with me, I'm a comeback, unfinished commandments! Are you guys follow me on Google Plus, you stream are twitter Facebook We need these phenomenal social mediums I would like to share this article with you that I have written, but not yet published the broad public. because you have been an advocate, a supporter, a fan, a friend, Because you have been Andras of me and critical of me because some of you hate me, I would like to share the holiday retailed tips. ten commandments
For you, and only you, I will share fifteen tips. Let's go back to the show why I've? from my Araby news. Ninety six Bob Cardona Zone, Orlando Florida. Don't let me get in my zone, don't let me get in my zone. a green card own back with you at the Cardona Zone NEWS. Ninety six by where every week I come to you talk about a blow your bed nets up. Our own economy and quit word about the economy. The economy, its not being manipulated by the players.
they are in power. Look, if you don't, they d economies being manipulated, then urine different economy than I am because I wake up on any given day. I'm like what what what what they're gonna hit us with today, What are they going to do today so about five years ago I quit worrying about the economy and of focusing on my economy. Now the tip. I will give you the day quit worry about What's going on in the economy and just how many and on your own, that's what I'm telling you don't worry about. Twitter yeah they're worth billions. You didn't asked in a company: ok, it's official had an appeal. You know known any of it. I don't know any of it. We get rich from it. Ok make an official. What you're gonna get rich at is making a decision to sell your brand, your company and your name. What's your comp What's your brand, what train or you on that is left. station make a commitment to that and quit being influenced by
all the other things going on in the world from terrorist attacks to twitter on public. Here's, the commandments the read your retail commanded to guarantee your holidays season is great number one the customer will will pay extra for your products approved this Emma company every day. A guy just raise the price, You own the place right, in his, I am raising prices number to retail customers, used to be ignored, quit ignoring the customer. I mean I'm telling you get aggressive with the customer. Thank you for coming in great to see here. They appreciate you come in and put a ringer on the door, so when the door opens, it rings. Okay, put put put a noise, so violent on your telephone that everybody has to answer it, because if you don't answer, the first ring it'll Berkshire eardrums It's so severe on your employs. Did they have to Through the phone, I, dare you call my offices in Miami or here in Orlando or a lousy
call ATM offices and see how fast they answer the phone. If it rings twice, someone will get their head cut off. That day do not ignore your customer number. Three, the customer comes to your store to buy something. Ok, I'm tell you their common to hook up. They ve already made a decision, the average consumer in America, In some industries they say over. Ninety percent of the people are shopping. The net before they go to the store their using the net too in their discovery time in the deep in in the company, so there I finally get to the company. I know what I want now. I just want to touch it feel it smell, it justified make sense of it may be changed my mind about it. A little bit go from red blue. Maybe I two rather than one? Maybe I get you know what I'm saying see they're coming there. Why? Why would I drive across tail? Pull in
Go to twenty seven different lights again have to be in traffic right here nor Lando as bad as the traffic is with a bunch of other crises pool into a parking lot get out? Is raining walk through puddles Open door of your company walk in, and not be there to do something. your closing ratio with that clients should be going up today, not down there stammered the visit, your storefront will not buy from me merely because your open? they need and experience. They need To be treated like their special, I have to know what set you, apart from others,. and now you need to make sure the sales associate. There is not congregated at the register or zone doubt or checked out or acted like there on a vacation and they go engage a customer number for the customer expects an wants an once.
To engage with a human right? That this is ask your people. Do you think who wants to talk to you may be, and I guarantee you half your people miss. I know they really hate humans. You know what they're saying that cause they ate humans. They have. all the humans? I've waited on and been unsuccessful with you're clerk, Nepal, but the work in your storefront. Ok right, down the street from where I'm at tonight, there's a lady in a in a little convenience store and her attitude is so bad. It's unbelievable when you stay with me and I'll show you how to get these cultures into your store, had to get the commandments of retail in your facility
don't let me get in my zone, so let me get in my zone show. Let me get in my zone.
Hey thanks for to day saw you put on whole right there. We was ignoring their second ok you want me to give you the entire Lupi loop on the ten commandments, real quick before I give him to the peoples on the radio's check. It out check it out. Everything I'm saying today. I'm am saying in in a rhythmic plural. the new language, I'm talking to go number one. The customer pay extra for your products number to retail customers, don't like being nor number three customer visits used or not to buy from you get not bad for me, just cause your open, the bar expects and what humans to engage with. Yes, they want to be, contacted by someone that lives on this planet. Number five for customers agreed to spend money, so their investing time and energy to visit your store just button.
take a showing up. They agreed that number five, six, the my deserves to be greeted greeted Helen positively and enthusiastically? Seven? The customer reserves have a manager say hi, while that be freak. An unbelievable number. Eight customers looking for the best solution, not the best price. What do these again on a show, less role? I'll give you again that in turn, when I come backs, cousin How can a plural today's Don't let me get in my zone, so let me get in my zone by Grant Cardone here I am in my zone, you're in my zone. It's called the Cardone Zone NEWS. Ninety six point: five, come and get you in your business zone where everything works and
discussing tonight the ten km? it's a retail number. The customer will pay extra for your products of your people. I believe that you need to get them in. education real business number to retail, Customers do not lie to be ignored anyway. He's got money does not want to be ignored, people, they don't have money domain being ignored they want to be ignored because they want to day, oh by the way, I'm wasting your time. Your number three, the customer and visit your store will not buy from you just because your open look, you actually have to have people there that separate people from their money. by making them certain about their decision number for the summer expects and wants and demands humans to engage with them. Ok People are not looking for aliens from another planet there. They visit your company, your store, they come in for a haircut.
Somebody needs to say hello. You need to plant somebody at the front door. Hay was up here for a haircut that's what we do here thanks for coming here, I'm ok! a tram we're gonna, give you a buzz. I may give you a massage. We want care of you, one minute right over here. Why get you ready for the right person number five, the customers agreed to spend money. The cost demur. Your customer, by showing themselves in your physical environment has agreed, has said. Do you stamped on, therefore, at it says I have money to give you right number, six, the customer deserves to be great greeted greeted when they get there with a positive unenthusiastic attitude, number seven. You knew that already right. You knew that let's be positive, Workpeople Dino P we'll pay more money for entertainment and they will for education. Why do people can go back to ball games because they want to feel good,
they want to feel good, make him feel good when they walk in the door. Thank you for coming here to day. God bless you thanks for visiting us thanks for taking a moment to come, see us make people feel good your people don't how to do this. All your people do is get bad news all day long. They get bad news, negative news problems, all kind of problems in the world and then what somebody walks in saying I'm here to buy something and I'll pay you extra and oh, by the way I already knew the economy was little if he, and by the way, I'm already over budget but Deal showed up in your facility. I have some money that wants to fall out of my pocket toes. I'm gonna buy something from somebody, even though I know I shouldn't be buying something not just in the retail mood today see. This is why Santa Claus so successful Cassandra don't feel sorry for anybody. Santa makes a broke person feel good enough to spend money that he didn't have comes around every year, love everybody loves you. If you're good are, if you bad, don't kid yourself?
If your bad he threatened not to give. You guess, view good here, the overwhelming seven, the customer deserves to have a manager say how to them before they leave. That would be unbelievable. The store owner, the manager look just as a major manager dead men disposed to be lazy, ok, guy out from behind your desk or off, as there is no money in your office, Mr Manager walk outside, say. Thank you for coming to day number eight, the customers looking for the best solution, not the best rice. If you only learn one of these ten commandments, Ewing, to retail Heaven. There would be stop in purgatory. Ok, no matter how many sins you ve had in life. If you would learn come number. Eight, you would be guaranteed a spot right there. Next to the great one,
the customers looking for the best solution, not the best price number. Nine customers easy to please, because their expectations of retail is so horrendously low Just just think of the last time you walked in some places. Somebody actually walked up and said: oh, I could have been hotel, hotel, who accommodates people to stay in their rooms. Ok, your call, the hospitality business and most people on Hoss Patel. They are hungry. A gaze unbelievable are willing to hotel just two nights ago in Indiana. I get there ten thirty at night, and had walk a hundred yards to get to the front door. Then to walk another hundred and fifty feet to get to know, you know where the guy is and you would think it. In thirty nine I was actually putting them to trouble and I was just there to get my hospitality room.
and the customers easy to please because their expectations of Sola and never to customers likely to follow the first purchase up with multiple other purchase. referred to ass. Second sales and this is how you would explode your business were commanded number ten Julia You for college Julie, this great car known on Twitter on at Grand Cardona. If you want to follow me on the old twitter, which require you're. My friend. What's up grand yeah holiday shopping in starting. Yes, I'm thinking, there's a warning for all Taylor is out there who don't wait on air yeah. They ought to put their to put some on the door open and we're not stupid and here's the thing they need to be mindful that a lot of people have their phones I have no problem firing off a tweet no we're all saying this store
they're, not waiting on me, don't shoppy are clearly at only if you go on you to thank you for calling first, okay, I love that New York accident than you. You got work. I saw sweet yeah, so Julia! Look! If you go on Youtube and search out my name and Sears Car down and Sears you're gonna sunlight, you're gonna, see last year when Sears Eddie. Its eddies last name on the need to get the ceo of the company I'll think of here in a second, but he he was basically on CNBC telling the world that the reason steers was having troubles was because of us economy! There is shrinking increase competitions and they were or increase competition, and they were in too many places and I went into his store sear stored, LOS Angeles, one of the biggest sear stores in the world. and I was there sixteen minutes before any one said hello. That's ridiculous! I'm If not it, but you know what it's a commonplace now
commonplace and the other thing is sitting that are messy. Why that are out the door about restrooms? How about you go in the restroom you stopped in you go! The restroom in any Lampert is a name by the way. How about the restrooms dirty! You know the toilets or bad. You know it's backward. You're coming to their house. You know this is our home. This is our, but not everybody. You know what to use that example for everybody. I got a couple guys here. You know they're, like all. I just keep my office the way my house is that's good Look, but but think about all the terms that you may be pulled into a gas station and you didn't even want gas. You wanted to user restroom facilities. Thinking you normally go the restroom, maybe I'll, go by those little orange peanuts. Those peanut candies along those whose loan like a dollar armenian, walk in there get some cotton candy. You know now that they put in low by and I going to the restroom while I'm in there I'm thinking I'm going to go, get a diet, coke or something right, and then I'm in the restroom and it's so dirty and like all I want to do is get out of here,
there is no care. There's no care in there. You know, there's no thank! or the customer. How can I get them in and out a year as safe as possible? Who can I made the caviar experience? Good? No one cares about that anymore, but with social media they need so you say in your saying I could be in their urinating in the back room at the gas station and I'll make this place is filthy. So, rather than spending money with him, what am I? What I'm going to do? Is I'm just going to hammer them on Twitter, Don't touch it posted up on Europe, huge line that I have to wait on now because to register their open. Yet they have five year the boy and set out on Twitter. I M until everyone you know I don't bother. Go into this store, can look how they treat you. You didn't have a question you wanna puke, on everyone's higher. Does a with you how much I love that's Julia Colony unto news, ninety six, five, the cardon! So thank you so much Julia for giving so much hope to the retail universe? Welcome gay! I thank you.
hey folks, I'm telling you use the ten commandments of retail. Ok, you I understand it. If you're, if employees think that you can get money anymore, you're done unit put a close eye on the door. first commandment is the customer we'll pay extra for your products. I don't care if its key candy or an eighty thousand dollar automobile. There are people that will pay extra for the products. This is explains Babo heads what why does anybody by Babo had because they want you, you don't think I paid extra Ronaldo Babo. Had people to buy the watches or the or the the nice luxury cars or maybe they bought the jacket than I could awaited. I could awaited and got the jacket on sale, but I didn't because I am an event to go to this week and you have to convince your staff. The customer will pay extra to do business with our company. Not everything needs to be free, not everything. used to be the lowest price, not everything used to be a loser and not everything needs a trial
the customer will pay extra for your products. Number to retail customers refused to be ignored. Today. This is what Julia was saying, look. If you ignore the customer view ignore the restrooms, if you ignored the storefront, if the place looks dirty? It's not that they just want shop you and they won't bought from you today. There are likely to post a Google review or a yelp review rip you and they we ve got a review on anyway on Google or any kind of Bing search is oh man. I went to the restroom and it was dirty or I went to this. Restaurant in the food was bad, handle it. Okay, promote your company, beat optional and don't ignored the client. attention to the client, the cheapest ease, this thing you can do I don't care if you're a restaurant, A year on you, you do hairstyling, you need a greener at the store. You need somebody at the front door to say hello, for instance, in my
office is here when you walk in the front door. There's someone sitting there in their job is to say hello how you do and thank you for coming here. I don't care who it is say hello to people greet them like you. Would someone coming to given dinner number three, the customer, the visit, your storefront or your website or closure. company. will not buy from you just because you had a website open, storefront, open or because you answer the phone, somebody has to help them by otherwise they would have already bought the consumer didn't or didn't need help If you have a website that actually as products on it, they would have already bought that means are asking for help. They're not gonna walk into. I need help. You're, not gonna, walk and say. Oh by the way, do you know the number? One reason we don't buy. Things is because we're on certain with our own ability to make good decision should not certain with myself nobody's gonna tell you that nobody can. What can you help me until their frustrated and then it's too late? You must
get to know. You must get that customer engage with I'm here to service you I'm here to help you. I know you, what about this over the internet, but she did. to make you more certain about your decision. Did you know over eighty percent of the people over. Eighty percent of the searches on the internet. When purchase is acquired or executed on that the people actually in buying something different than what they search for that's across every. Apparel alone. Why? line luxury too low in budget two billion dollar purchases. People end up purchasing something different in eighty percent of all cases number for the customer Ex, am wants human beings, not robots. Automation, ok, They want human beings alive human beings, they don't even care. If you make mistakes, they don't care, you screw up. They want to engage with the hue and be an otherwise they would have gone a lot.
Look. If I'm not into humans, I'm goin online. I know you want to talk to people do about my shoes from Zappos. Ok, you know why it's not because I know one engage in humans, I dont want to try the shoes on in the store it just takes too long. Go fathers, nine. Ok, they bring me to night ninety nine and a half they go back or I don't have a nine and one slash two, it's just time and energy okay. So what I do is, I say: Zappos send me a nine and one slash two. Two hundred and ten about the one It's a cinema back. They made it easy for me. Ok, if I wanted to buy online I'd, be on a computer on their website Buying online some people actually want engagement with the European. Do you know that five different types of bars only one of them is the cheap are only one of them wants to buy the lowest price. Only one of them is the bargain hunter. The other four
different type of bars, there's a loyal bar. I just want to do business with you, cuz. I'm loyal another was a wanderer. I'm just wandering around have no freaking clue. What I'm doing. I have time to kill, so I'm going to come into this place. Number three is the buyer that has a need. I have an actual need, I'm trying to fulfill. I got a whole. I got to fill up in my wall, so I go to home depot for that one thing and then number for number five is the impulse bar while I'm at home depot picking up the junk to put in the Hall I saw a drill manner really that drill sexy thing on Marine it sexy drew a home with me, I don't have a reason for a real. I don't need a drill. I don't know how to use a drill, but I gotta he's a guard. Ahmad drill up, look retail season. You're gonna do your clock cleaned? If you don't get your game on you understand retail season. The next five days will determine for many of you whether you make money this year or not. Santa Claus
will clean your clock. Anybody thinks San as a good guy is a child sanna, Take you out pummel you. He would say q attached to his son clause, which called Hitler sleigh he will he will take. He will drag you behind a sleigh, The chain wrapped around your neck drag you down retail street and scientific and all the money you know get any cause. You don't have your retail game on Santa Santa is how you wanna be he's deadly. He dominates. He referred is to compete. He says hello to everybody's. Got his rosy. Cheeks he's got a good attitude. He worked day and night. Every market free everybody every family, like a bar, this Grandcourt down you're in the car down zone on news. Ninety six,
Don't let my. Cody Shine Chris come on come on, come on, come on, come on come on come on, LISA Concepcion, Glenn, posh things to surround your product on site. So you to customers LISA more far urban fact he's with me Luton, Gay Dave Sebastian what's up player broke DES, looks like Better than some store shells, Dave's Bosky says Brugger bring. Your desk looks better than some store shelf, mom may and David can Natura parks. or customer service equals poor profits. Have you don't treat people right, don't be surprised when your money, ain't right, Bart BAR
cause dress, grant you look great share. You work out programme skipper guns approved, I guess I'll. Ok, let's rock n roll. What would I do as a chicken man I chicken on the brakes. Don't let me get in my zone, so let me get in my zone. Show, let me get in my zone A grant card down here, Cardon Zone news. Ninety six bab we talk about retail, how to get to retail on, make sure you whoop Santa Discreet and Christmas season mark Stanley says to be a tough holiday season, cuz about the consumer is uncertain, their spin out a running out a dough and until you look that doesn't have to happen.
Because people run out of money just cause your uncertain just begun. economies a little. You know if at the who, What's gonna happen, you just To get you retail game or you got another ten commandments of retail. If you write my opposite information, egg cardon dotcom information, a grand dot com, I'll get you this full right up. I called ten commandments of retail, but actually I'm gonna give you fifty in different tips for your car, the need for your people I'll give you the bonus round right now. Number eleven, a customer will always extend beyond their budget. Did you know that this is one of the great secrets are retailed at Santa my Buddy my buddy Santa Dome. My daughter, I said you know Santa's. My personal friend he's only got three friends on planet earth. I'm one of em It's a secret. That means Santa no Customer will always always always extend beyond their budget. No matter but their budget is they will
stand beyond their budget. In fact, why would anybody have a budget. If they had already previously extended. That's how you got a budget anyway, right number, twelve, People are not just looking. I don't care how many people time people die, I'm really just look and I'm just looking. Nobody is just looking everybody is trying to solve some situation? Some problem, if you find out what their problem is ill by member thirteen customer about something other than what they came in for almost eighty per Another time, reach our conversation earlier. The customer will buy something almost eighty percent of them different than that thing. They came. Four endorse shop for online than before in your customers more likely to buy something they want, then something they need. our member walk into a clothing store wants us does jacket in the window and my wife has really looks good
I'm told me a wanderer, it just point. That's about! converted into an impulse. I walked in us. It was a nice jacket. How much is it has He pulled it off the rack. She prepares to put it on me. I might not only drawn on she's like please, sir. I just want to see what it looks like when you are my word I was sick, Ok, ok, I'll, try it on. You know everything. Like a little attention, especially and secure people with a credit card does good that tend to award impulse purchases. I put it on. I trow man. This looks good. This looks good and how much is it she gave me the price you tell me how much it was. Unlike that's a lot of money. And I said you know- I don't need it anyway and she's she looked at me. I mean we're complete confidence, with that retail, Conor Sparkle in Rob, and she says so nobody comes in here, because I need something. Nobody buys a jacket like this cause; they needed they back it. They wanted. I'm like all right here
once you put half on the visa and half on a mastercard? Okay, let's see if we can get squeezed and both throat throat, your customers more likely boss, something they want, then something they need and number fifteen. Your customer doesn't like lions glance, L and yes, waiting people hate away. Gay, the only people that hate to wait, don't have money. People with money hate to wait, you understand most of the things that people with money, half in that's who you want to really cater to people that have money can actually buy your products. They don't want away in line. If your look, this Christmas season and you got lines higher. More people are more p, want to go the consumer. You do have to wait for people to get the register anymore. There, so many businesses that are acting like dinosaurs now, the cash register, Billy works or cash register. You have to go the cash register. No, no! I don't actually know you got a phone smart can actually process that the credit card out-
on the Isle, swipe it get em out. Ok, swipe or no swiping nano folks wherein the age swiping swipe at swipe at hard. Your retail season is time to get your retail on. You can send me an email to information, a grant, cardon dotcom information, a grant, cardon dot com, au Geeky, the tin mammoth, which are actually fifteen commandments for retail. Anything I can do to help you. I want to make sure this holiday seasons, good, look, blood, buster is closing down their stores. Why? Because your dinosaurs stay with the game, create shown economy be great because nothing else base, I grant cordon what news! Ninety six by myself. a grand car down here. Your guy. Your God has given you the the
appreciate. You guys I'll join up with us today, Pritchett Prepaid, all you do for me for us bring a man sherry, that's him! Dugald met Mega star see. This is how you value guy, bring a man jerry, Coma, this is our yet value right here right here. is what they're doing look? Look I know I'm not supposed to eat these. I know for sure this cannot help me right, but what They take on an I M not big come on, keep a real. How do you Megan Oreo better than this How do you do that? How do you something so tempting Even you know that you should need it. How do you make it even better than that desire? You do that guy? What is his eye? You do put all that That's the next generation, It won't be a mega Oreo, it's gonna be, he will clean your clock. Veered, I'm telling you the guy will wish you get you
hey big gray. Grant car down here. Have a great holiday season get ready for it. Now, don't wait till Santa picture ass. He will cleaning I'm tellin you got will wish you get your game or man. Reading books get these tulips immersed yourself in information and education, so you can be positive every time. Somebody walks through your front door Daphne and myself.
Transcript generated on 2020-12-17.