This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Grand Cardona saved my best about six months ago. I found grant her down on you too, and instantly
like what he was saying. I wanted to know how to go out and get the sale,
I dunno one. I've wanted money, how to turn the father
And get money I call money on Tapir Grant Cardon taught me how to get that stuff you, whatever it takes
you gotta go getting what you wanted your business, then in your life bunny anew
somebody with really of the day and modern, and that's when I found rank, are down and that's what I found two annexed
massive, massive mass of massive action. What are you waiting for? Either
have more? Are you gonna have less make the decision,
yet committed. Read the words
get to the seminars. Take action, you're trying to build a massive brand. I think there's nobody better in the country they rank are
Let me remind them myself,
If you tragic, if you try to keep me from getting in myself zone, I'm run over, you come up
somebody that tries to give him my way cause I'm gonna bust. Two thousand fourteen, like it's a bum-
for the warders pinprick till it blows up all over me.
What I want, two thousand fourteen to do for you, my name's grant cardon on Twitter, I'm at Grant Cardon
you probably know that, from from my recent attention getting gimmick the more we talk
about today. Look to show the cartoon zones about your business, your money, your finances, in what you have to do to take
what's going on in the current economy, if there is one and and do everything
possible to make sure you're the winner in the economy, you're a winner in the situation, regardless of what the governments do and regardless of what business are the overall economy is doing my goal in this show, for you? Is it your business, your family? Your finances are in place
so I come here every week when I try to do the show every thirsty every week we to do this for four twenty fourteen and broad
can t you take your calls at three o five, eight six by five to six, so number three.
Five, eight six by five to six, oh
the markets are off. This year is what we know is going on. The markets are off this year, stocks.
stocks have dropped again yesterday, and this morning I ve been telling you now for about three months: leave it alone. You ve, missed it. If, if you weren't in it when
nine thousand, don't get in it when its sixteen thousand
Are these sales black Friday sales at Thanksgiving were flat at best
and then Cyber Monday
anti, instead, Cyber Monday blew up in what they haven't reported sense is,
those sovereign Monday sales are gonna, be seeing a lot of returns.
Spock said today they came out. Their stock is off
thirty percent this morning,
they said yesterday, there were off today data
comes out. Opens thirty percent down now what
that what is that net that that? Basically
that basically validates two things that I've told you stay out of the market. Ok,
where to.
Retail sales or there I'm telling the american consumers spin out. Ok
everybody's trying to tell you it's a new economy. A new time is it? Is it a new economy? Is the economy getting better where Europe? I would say
just so you know not here, to give you bad news, I'm here to get you prepared, I'm here to get you paranoid, I'm here too,
on your toes so
you can take care of your family, so you
make your goals in dreams come true.
they see pennies can lay off. Two thousand workers is gonna, close thirty, three of us underperforming stores at talked about Jason Penny all last year.
Sumer is spin out. That's the point. It is their spin out.
Their burn. You got retailers blaming card. You got the Retailers Macy's was actually blaming autos
for the reason why somebody can't by t shirt to so. What are you gonna do about? Ok,
I know what I'm gonna do about how many get attention? Ok here
What this show today is about how much attention can you get and I'll give you
perfect example how that's workin? You know
Pat Robertson. You guys know about Pat Robertson over Doug Dynasty, I've, never watchdog, dynasty, okay,
They get eleven million viewers a night, eleven million viewers, Doug Dynasty, Pat Rob
incomes, yeah, you know he's he's a very strong got very strong, very opinionated
family values, very strong religious beliefs, v
Opinionated then came out with some very
anti angered ETA gay comments
again, not gay rights.
and any tried to adopt supposedly try to dump general a Pat Robertson PET Robertson. What what their reverend
preacher, name, Pat Robson, you know what
come back, I'm a big I'm a coma, your Pat Robson intricacies panoramas in Gaza winners so
any tried to drop pair Robertson.
I am not sure whether this was an attention getting gimmick or what
there it was, they were actually trying to get rid of him, but I just know they resigned him at last.
I duck dynasty, had a record night record viewers, more people and interested. I think gay people, or even watching duck dance, do now to find out what this guy's actually sand. Look attention
tension is the winning formula you
they get attention? You have to figure out how to get attention for yourself. You got it
attention for your business. You gotta get attention and you gotta get attention a lot of it. This is the first
step two getting your product to the marketplace. This is
what they dont teacher in college?
their teaching, your business, their teaching. You basic things
But how do you get attention, particularly when your parents have told you things
be seen and not her dough.
you're too much attention
fly under the radar. The
mention is necessary for you to get where you wanna be. Attention is actually required for you to get money. Money follows attention, money, basically money, the money that I have in my pocket right, you
is basically a sound somebody had confidence in me. They have
confidence in me than they did their money in like manner
What I was believe in my money until I tell us all your book, so
because I want the information in a book and I got attention from him about that book.
He said, I'm gonna give you that money for your confidence,
see. Money basically is confidence when I invest money in the stock market and local government to give my money, because I have hoped that stocks gonna go up now
before you give somebody money or before somebody gives you money, you have to get their attention, no matter how good your product is, how good your company is, how low your prices is.
It doesn't matter if I
who you are
Mention is the holy GRAIL for an entrepreneur attention
yeah man you need to put in twenty fourteen particular dispersed quarter. All your attention on. How can you get it
and I say this in the book called the tin actual obscure
Pretty is your only problem. It doesn't mean that this is your only problem. I think Jay Z said he had ninety nine problems, but but a bitch,
but a bitch J, one right, Walmart
something I got ninety nine problems. Attention is one of them. How can I get attention?
how can I get massive amount of attention from the public and.
attention today your face with some problems. I remember when I first started with social media and by the way,
taking call three hundred and five eight hundred and sixty five five thousand two hundred and sixty. If you have a question about how to get attention,
Particular business
maybe your sales, and maybe you and but your or your plumber, your contractor and you're, trying to figure out how to get attention you calling to three or five eight six by five to
six so unhappy at your questions. You can also tweet me on Twitter. It's at grant cardon
How far will you go to get attention when I,
started work with social media. Facebook Youtube
and I was overwhelmed man, I'm like a man twitter out of her time for this stuff I gotta business to run. I got I got it.
ways to pay. I got a seminar to go. Speak too, I got a family you take care of,
take care mon you know about my. I want to work
Take care myself. I'm writing a book right now. How do I find time for Facebook and Twitter.
and then I realized the really. The missing piece for me was not how to find time for Facebook and Twitter, but it was how to get get me committed to
being attention for myself my brand, my products and that's what you do face
Look in twitter in time or not. The problem
your commitment to getting attention. That is the real issue.
attention is money,
attention is money. If you
grasping the amount of attention you and your company gets than you are,
We are not going to get more money right,
more attention I get, the more viewers I can get, the more you two views, the more tweets the more facebook pose, the more
media are on the side of the road, the more advertising about CNBC, the more tb I can do, the more
attention I get the more people can be like you know what I'm gonna go by book today.
My friend your vantages gate does a great job we're getting attention.
He just wrote his book Jim Job Jab job right hook.
Talking about how this book actually inspired me to to,
do a video. They wouldn't show. You hear the shouted. I.
he had to get my attention for me.
ever buys book
because when I was ready to buy book
I'm not thinking Gary V, another
book, I'm in a by somebody else's book. Attention is the single
most important thing you should be focused on this first quarter:
the questions you should be asking yourself right now. If you have an answer and possess, how far will you go to get attention?
If you don't know, nobody knows
If you don't know, you won't go their number to how much how frequent how much
Quincy can you drop if you?
Obama, village? How often
Often, would you hit how much frequency, ok,
How far will you go stay with me, this grand cardon on the Cardoza
damn near my.
Whatever you want, you gotta come all the way and and think in terms of domination, not a spectator, you don't wanna, be a spectator folks, spectators, pay players get paid, there's not a second third or fourth or fifth, its first or nothing. Improvements in product comes from competition, but if you're, the one playing the game you want to dominate, the feel your power base is your lifeline, its everyone that you know, and it starts very small. It starts in your immediate circle and branches,
from their people. Underestimate this all the time in this book grant tells you who your power base is how you contact them in what order?
and exactly what you do know. How do you do that your business follow emails phone calls, persistence personal visit
Domini, your buyer state. So if you want to learn how to outward the competition with effective strategies, gotta get if you're not first to last grant covers exact strategies on which you need to do so that you can actually push advance in damage.
you're marketplace
Don't let me damn in my
A grant Cardone back with you on the Cardone zone on Twitter on that grant Cardone we're talking about attention, two thousand and fourteen. What are you going to do to get attention what you going to do blow your business up
Our team, just tweeted me on twitter- I guess where you tweet dancing
Gary V right now grant cardon is talking about you and the Cardoza set from us.
safe Whiting, Seth Whiting. Car says how tall is grant card out a hundred feet. Tall son
as how tall I am, but how
Tal, I am is not important- is how wide I am willing to go again.
That was the tips. I was giving you right before the break its like. Ok, if you're gonna get attention how hard, how
much and how often
This is what every single woman in America wants to know how hard how much and how often
you feeling me when you think about attention. I want you to think about somebody. You love man. How hard will you go out of how hard we apply punch? How hard we? Yet, if you're, in a fight, do they don't
If you could throw one part bomb, you told at one punch good luck. If you can knock him out,
most of the time with media, with a fight with a family with
with dominating a market or sector it's about how hard, how much and how often
First person a retreat that grant Cardon says it's how hard how much and how often do I gotta give for you
three hundred and five is my number three hundred and five, eight thousand six hundred and fifty five to sixty thousand three hundred and five
six by five to six, so the first one to tweet how hard how much and how often is what
at Cardon says you need to do with when it comes to getting attention. Stephen
Stephen from Boyton Beach? What's up my man, gardens
even Schuyler you don't do, brother, how you doing I'm doing great yeah ceaseless
you how hard how how often our wash swing wellbeing
all the way till it till the end.
You gonna does something I was talking yesterday on Twitter. I said: look you know, speed. My Cuba go and slow means you'll, never get anywhere, absolutely
Absolutely. Would you question my friend my my question to you is: what does someone gotta do become work with young people,
the team do get on your guy brought. You just took the first step, then you do your guy, I'm giving you the attention you all our right now. If I were you, I'd roll down, unrolled down the Miami Kay,
I can draw our offices and and and get in front of me, that's what I would do. Ok get. What you pay
I'll! Do it I'll good Brother Bridgetown in absolutely saying Stephen Stephen just did exactly what I'm telling you Stephen was to get a position with the company Stephen.
is the product. Ok,
You want to sell a cup of coffee? Ok, you want to sell a book, you don't you
people under that want to celebrate. Anybody can write a book. The question is: can you sell a book?
anybody can build a car. Can you sell the car you?
tell me that that is the
cars that are being sold in the world today. Now,
the cars they get all the attention that are so you
Tell me the best. The best singers or the one on stage is selling stadiums. I don't believe that you can't tell me the best actresses or actors are the ones that are given the tv gigs. I think
Probably true in the case of the elite LEO's, a great actor any gets a lot of work.
but I'm sure, there's a lot of other good actors out there that are getting looked over or not paid attention because they don't get attention.
Before tee fucked, you have to get attention. You need to get your spouse on the same page with you, you need to get your kids on the same page. You need to think very
we creatively about what
You can do to create attention for yourself, your brand, your company, how hard? How much
and how often how hard we you hit home.
Much will you hit with and how often
and if you don't know the answer to those questions, you not getting attention at the levels that you need to. I was reading an article. This mornin
build your business bran five tips for becoming a celebrity expert. I'll put it
up on our side.
Four LEO to figure out how we can actually put this this article.
The grand cardon dot com for its cardon zone,
and they said the way to get the way to get attention for your business number. One is how you doing
no one is speaking engagements? Ok,
do not get tat something I mean as much as I agree with that.
As much as I agree with that
Nobody knows you speaking engagements wouldn't be the first thing I would go to.
What do they say? Blogging exit
it's a great idea number.
These internet radio podcast. If nobody knows you nobody's gonna, have you on the internet, the radio or podcast number?
that you can do your umpire gas, but again what're you gonna, do
You gotta get an audience, always gonna come down to getting an audience number four b, a media resource foxes.
We call me twice a year during the holidays, Fox Business leaders still upset with me about at least up your person are passed on both deals.
Foxes, and we want you to cover this topic now, I'm a pass. The reason I pass was- and I would not have passed a couple years ago- there is
I passed out. This holiday is
because
There was not the amount of view
verse on those days that I need it now. If you've never done any media, I would tell you take every possible deal. You can get right now. The fifth thing in this article is write a book. I'm just going to tell you this speaking engagements. That is not the thing you need to be doing right now.
Unless you're, going around speaking a small groups of people for free and you're, doing it too in three times a day.
The immediate resource, you're, not gonna, be a media resource because you don't have yours yet and writing a book would not be the thing that I would do first. Okay, what I would do,
I would do anything.
It didn't cost any money and that you could repeat over and over and over and over again how hard, how,
Where will you go? How much can you do it and how often where's your
contact. Gonna get where's, you're gonna get laid out. Twitter. Facebook Youtube go
plus linked in these are all mechanisms will you can be just following up? You could just below upright now ample.
Bad video content, written Conti blogs. You see me, do it every day. Okay, if you gotTA, Cardona Success, dotcom card
success. Dot com, I'm gonna, send you!
I'm gonna send you the exact, lay out of what you need to be doing this week as a strategy. I'm right myself, a note right now for good
attention the exact steps were getting attention
and I'm always include a video that we create this week.
find very useful gotta car down success, dot com, but in your first name
Ask him in your email address and put you on this week's
strategy for getting attention. I know LISA and sherry right now. Scrambling and our back office is great. Cardono twitter, I'm at Grand Cardon tweet your question.
can also call in three hundred and five eight hundred and sixty five five thousand two hundred and sixty
three hundred and five eight hundred and sixty five five thousand two hundred and sixty be great stay with me. I'll, be right back
damn near must send your job is incomplete until your customer has taken delivery,
your product or service. So if somebody comes to me and they have a need that my product can fulfil, it will be unethical for me not to insist that they do business
today. Closing the me is ensuring that provide a service to my client, you don't actually per
I just heard, was to your customer into your clothes. Then you need to know about this marketplace about your customer. Clubs is everything today? How do I push numerous distance? How to push the consumer spear? How do I get them tat close
pushed him over the edge, so we can truly be a service to deal. It is your duty. It's your obligation to ask people to do business with you. If you're not doing that, you're gonna miss out on a lot of opportune selling is one thing
What was in a transaction is something completely different,
Don't let me get in my zone, don't let me get in my zone,
are you in the zone?
Not the soul is his own is where we we women. We are busy where your hammering, where your work in it out where you hit and hard you hit nothin your punching through people, started getting a ring with you baby. That's what
Talk about in the book called it you're, not first, your last dominate you're sector dominate the market own. It be
presents, be the guy or gal the
competitors a beaver either given up on or they fear.
they fear so much that they draw
their prices when they compete with you.
you're, like down the wagon compete with this guy was with a lower price right now I got Dave Robert follow me on Twitter, Roger Roger SH says
It's how hard, how much and how often you are prepared to get attention will determine how successful you come Brett Burns, how hard how much, how often
you guys sexy
co with my: U S, p biz,
Twitter since Grant says Howard. How much and how often is grant says you need to get attention Danny De Danny
at nine one ds em how hard? How much are you guys a common man, and this shows hot today we must have.
must be a hundred thirty comment right now: Victoria at design, three, our Visa, Sammy up Ingrid Coltan, says get in the zone. Jane Eyre markings followed by the way. Gino.
Marketing. I'm gonna be at any idea in New Orleans next week for
If he wants to my schedule next week, I'm being an idea from Wednesday to Sunday
if you want to rob me a Miami beach I won't be here said the place would be vacant Abbe, a good time to hit the place.
I'll be down in New Orleans and actually do in an entrepreneur conference for about five hundred entrepreneurs on Wednesday. Four,
screw magazine and then on Friday, I'm with
the guy's, Jane, Eyre, marketing and idea. I'm doing
a wounded warrior charity?
that Sunday night Sunday night in New Orleans, far
Dieter track
called wounded warriors. If you want to support that, I really appreciate your help on that.
Talking today about attention. How do you get attention? What are you doing to get attention? What mechanisms are you using? Ok, how far will you go? Look attention is the holy GRAIL. Folks is the holy GRAIL by the way
they just remind me. Next, we coming to be unlikely Tuesday,
Tuesday, I'm a bit. My closer seminar lakelet
Lakeland Florida that's Tampa Florida and if you want to get tickets for that, you can call us at eight hundred and five five thousand one hundred and ninety
How much attention can you get? Are you a public speaker,
you wanna get attention. You
You want seats, build you want to talk to a thousand people, five thousand people you want to be the next tony robins. Firstly, you gotta do is get attention. You want to write a book about selling book get attention you want,
So more cars get attention
get the right girl get it if you want to get a job, get attention gizmo from Montreal Canada on the following, which the question my man
Nobody ever gonna. Do a good neighbour,
I just want to say things like you'd inspiration for me since I started. Listen you three months. If I do about two hours a day of your stuff,
and I'm about to go through a huge over how to change everything about my life. Take the negatives turn into a positive, and I want to ask it ever.
Listen to your big numbers, big on statistics. They gone
The reality of today? How do you
that information may I would suggest somebody that wants to get that amount of attention to be credible about it. What do you do to get that information? Impish. Second small question: how do I close my wife.
What? What? How do you get? What what information? What statistics you Talkin about
before you talking about. You know we're talking about statistics liquor
in other words the middle class where the rat
one percent rate, how much money they're making you know different different staff you're talking about. I would not dare that's a great question no case for, for instance, a major decision back in two thousand eight,
did I was no longer gonna watch. The news for the sake of collecting data are being the effect of this
patient, because, most of it only one minute, you're here this number then you'll hear that number one.
What I did I told my wife actually went. My wife said the only reason I'm watching the news anymore is to make news
So it s not the only reason why CNBC or MSNBC or see any on any up. Ok, if you
walked him off. As you might see, the tv rural did only reason. I'm watching that or googling are searching is to grab data. To make
I wanna make news not be affected
the new. So I'm using a lot of that. That's what I get a lot of my statistics are like. I was working on a book about them.
your class in saw do a lot of research in the middle class with their earnings are how much there save him. What they're doing how to close your wife
the menu you need to include her. You need to include her in the game. You know if he, if you noticed my wife, does video, I couldn't a wife and a lot of video, a lot of post and core,
family in that once you include them once they become part of the team, I mean it's kind of hard to walk away when you ve made some creative commitment to the door
action at the group, so
What you do gizmos, maybe just
spend a little more time may be asking her hey. What would you do with this video? How do you like this? What can we do to make this better? Do you have any ideas for this blog that I'm writing? Are
hey. What are we gonna? This charity event make some new friends. Ok, I mean there's a lot of ways to get attention, love it
That's great mandate,
I've been doing a little bit of that I love the fact. You bring the wife and kids on their man. I get her to watch a lot of those videos to try again try to try to keep her.
You scared that success is going to take away from the family and all I can do about that.
Being created everything right, didn't exactly men in and you know what success does it take away from my family and add to give me more things to do with her, and you know you
I've. Basically, somebody basically has told or something that successes.
I mean your family's gonna get divorced or some she's got. That's got some calculation going on that all successful people get get.
Get a divorce and fall apart. What the truth is man there's a lot on happy marriage is out there and I guarantee success
our failure will have anything to do with your marriage, but I know that most marriages actually split up, because people are failing in the marriage.
and the other thing is, I know this. My wife needs to be successful and I need to be successful to be a happy partner in that relationship consists not fifty fifty
It's a hundred and a hundred
I think, if you got aren't you say, look man. I don't want to bring fifty percent to this relationship in you bring fifty in that we have a hundred, that's his garbage
I want to bring a hundred, you bring a hundred we bring two hundred and what, if we bring some other people in here to bring a hundred when I can just
a family who can be a family friends, expansion of business,
so you're asking the right questions and appreciate you colony, gizmo,
appreciate everything you do and manner of Cuba keep in touch a share in it
actually going to be seen a lot of stuff with our overall undue and I'm gonna put it all online. Inspired by you and just into following, and it's gonna be.
Thank you. So much presented make running it.
Grant Cardon neurons Cardon Zone, my twitter handle is at grand. Khartoum would love to hear from you.
another? If you guys are set up, can you can you? Can we run that one? I want to give you an example right now of something that we created yesterday. This came. This was inspired by my friend Gary Ventre Chap he said
on page twenty one, a jerk jab, Jab jab right hook. I know how the title right, but I did by the book- and I have I am reading it- ok
when I buy book. I dont know what I pay for this fifty do box
paid fifty three dollars for this book. I good for you could be again
Hey guys, I just want to make this book is fifty three dollars. That's what I pay for them
no more twenty five dollar bucks, I'm done so
he says on page twenty one. If you want to talk,
people why they consume their entertainment
which is what people are doing. They did their that people want to be entertained. You know
I remember. Guy got me this when I was twenty eight years old and I didn't get it he's. Like came people, you know you want to be a teacher, get paid.
You won't be entertaining you get paid a certain amount of my when he made his eye.
J Leno is gonna, make more money than all the teachers in L, a county
shows you, people want to be entertained. He says you're vantage access,
you want to talk to people why they consume their entertainment. We have to be. We have them,
actually be their entertainment met.
In seamlessly into the entertainment experience, ok
so when I read that one thing and by the way, when I buy book ad infinitum idea, when I buy book, I'm looking for one line, all I need is one line only the whole book. Oh, how many pages wouldn't like it from fifty two dollars did any one idea.
one idea to make sense of any one book. Okay, so-
with that one idea we had a meeting yesterday morning
and the like, I got, I want to blow twitter up. Ok
and we had this idea and the idea was
what it would have we bring a camera everybody's got cameras, do not
found if you dont, have a budget and we go
the STAR Box and Allay says. Mr Mr Blair.
Can I get you anything else? Gazettes, my code name, it STAR boxes, Mr Black, and after
a four shots on my phone, I would say: Jani seven billion twitter followers
and then I gotta to Mcdonald's. I need some french fries anything else we can get for you, Sir cuz they're, my code name, its golden.
And as Mr Gordon Azeri thing ass, we get your Jani seven billion far. Will we gonna call retaining? Do then? Am I am dolls in Colombia Starbucks in the? Let me we spent about what
the ten minutes on this guy,
maybe ten minutes
I got on the internet. Looked around the bear, you know. Look at some images. Cause images basically caused me to start thinking about stuff. In this
the add we came up with four twenty fourteen for twitter.
Cost nothing it's been
five thousand times in less than twenty hours. Nobody I hit it.
it went
we're down here and by this time you ve probably heard the news yeah, it's true. What you ve heard is true. We did go too far and my Tony's have told me to be careful about making this. Do you want to apologize to you to my fans? Special one apologise to my family, my two daughters. I hope and they grew up there. You will understand this apologise to my wife, a lucky that follow me on Twitter and Facebook, to you guys who supported me for years. I apologize
no they're too, for I know that I did too much. I take full responsibility while I regret it. Ok, like the ransom, I knew I knew I was getting carried away last year with the right to a hundred rains. Simum we're over the top twenty three thousand tweets. It's crazy. Some adopts a moment way over the tar sand at the Santa tweet. My staff took it down and was so over the top, the Miley Cyrus Tweet, the tweets Obama into the governor.
upon you get to Chris Chrissy tweets that the Sears tweet, the Macy's pennies, the retail tweets,
insane man. So while I regret finding anyone that follows me dude, is that offended you, but you see what I do this year, it's going to be freaking over the top crazy. Okay, it's going to be a wrestler.
Crazy on Twitter. You got to follow me on Twitter cuz this year. I promise you at least thirty thousand tweet over the next twelve months. That would inspire you will motivate you to show you how to take you, your business and your family to another level, baby, I'm taking
where
You like it
Do you like that at now here that cost
does nothing right
me? I got people here to help me added to video Robert, an unbelievable job. We have to create the images Robert great job to Facebook,
fifty two hundred yards twenty hours. We don't have to
You get that video out. I mean the videos creative
spend all day creating it on. I know people there has been weeks right did that
right since eighty around it was like it wasn't related to that
I mean it was even a date. It was like a few hours is to it put it together.
Went into the studio I shot at the first. How my deals like I've been arrested? I got thrown in jail. We brought into sherry shares like none. Another take out died out. A rest is definitely a keg other it so we went back in. There are shot at one more time, but basically we're in a little room with a camera like I'm lookin out right now we shot the thing. One too
Bang Bang Bang walked out. He drew
Didn't we said: let's go black and white made it make it look rainy day and had to be perfect. Is
video, perfect? Now I'll tell you one thing I said in it. It is impossible for me to do. I said in the video I'm an attorney,
thirty thousand times each year. If you think last year with alacrity, tweet, daddy, daddy, you know me people I've, I've had already tell me: did it be impossible,
I got people actually telling me do that. Eighty four people do the math on it.
Four tweets in our? Nobody can do that? Ok. Well, did I get their attention? Yes,
How do you get attention? Do you want money? Do you want your businesses to succeed? You
battle plan for twenty fourteen
and attentions not even on a dude. You guys don't even have a budget on attention. Man.
Nobody told you to do this, no college in the country's telling you how to get attention go
get banner chucks book. Ok,
Jack, Jack, jab right hook. Get his book.
I'm not getting paid to do this, I'm I'm I'm doing this because I want to help you ok get my boy
let's get him all men get seller, be sold, get the closures, get the tin actual get if you're not pursue. You need a librarian business books. You need that think in your head, so the
you can get up every morning say dude, I'm a hit hard today how many hit
Dan and I'm gonna keep hit no Verne over until they submit mark
Kansas City. What your question man
pleasure, like you,
don't turn acts rule trilogies, my wife, you are the guru of greatness bro.
Man, you got
brother really appreciate. It starts making your point about grab and attention
Thirdly,
boy, even what you're saying and in my I worked and Claude contacts and our space of anything in the club, half the grab the attention good thing: the markets trending that their action now
the intention is wanting. Once I do have the attention of a quiet
How do you? How do you go about changing the quiet,
the move from an antiquated system to the cutting.
the technology generally,
so tough thing to do to convince them to go in
the cloud and in taking a hands off approach to the technology aspect? Young
Thank you. No, I
I don't know a lot about the cloud, but I do not know a lot about this problem of being too early. You know,
many, the products that we ve created here that you don't you
see here on this particular shell, but in another company that I have, we will way ahead of the whole.
We were heading so I had to actually bring a product of people and say in their like now we're not doing that we're not going there in my ph. Basically, I was all
drink too much for then the think with too fast. So I think if you could,
back off, maybe what they found the things they agree with, find a think they're storing data somewhere they
and somewhere you gonna have to find some point of agreement.
And then maybe show them how this is really not that much different
maybe dont show how advanced technologies, and actually you know, bring it back down to camping tint.
You know I'm saying rather than rather than the next great thing you know it's there
I heard a tell me once when I lived in Hollywood weird.
Opening of the Shoney's like talking about how how
This guy came to him to sell a show and he's
the biggest mistake people make when their pigeon or products or their show their new idea,
you ve. Never seen a show like us, there's never been a show me like this. Well,
who wants to watch yo
The way aliens was sold was without a script and they said
Jaws in space
and the like robot right now? They bought it without a script.
bomb alien was made and made all this money sign of that helps man, but I think I'm back down the, though that the long standing find their place, that they agree. I got a store information, I gotta store content and then give em a bunch of bunch, a heavy hitters that that that you know corporate
conservative mainstream, what you ve done their attention in and then bring it down and show much a mainstream that has done done exactly what you're, which Europe
in the book that might help you called if you're, not virtue, lasses assails book, Erika, ok,
thanks for thanks for calling in to listen to grant Cardone on the Cardone zone. Every week I bring you the show to talk about your business. Your expansion talk about your finances. Today we talked about relationships. We tell me how to sell a product with talking mostly about attention.
You hit my website, Cardona Success, dot com,
hard success, dot, com and sign up for my newsletter I'll get you hooked up.
my strategy for getting more attention and twenty fourteen look. I want you to be great. I want you to do great damage.
Can place, actually wants to reward the people that are great they're, not gonna reward you if you're, not the first step to making you.
Business. Success for this year is getting attend,
the kind of attention to Pat Robertson with dynasty or the carnations. Are you
the kind of attention the J, AI rods getting right. Now, ok, right
but look a rod had to get a bunch of attention in the beginning to get the big contract,
Did he broke the rules along the way? That's not the kind of it,
she clearly anybody wants certainly not kind of attention he wants today.
He had to get big attention to get any by the pay attention time to give him?
a hundred million dollar contract folks, there's no shortage of money out their none Z.
there is no shortage of money, no matter how good or bad this economy is or is not. You
only be rewarded, only be rewarded. If you get a lot of attention,
cardon thanks for tuna- and I be in Here- go yet who you got Jerry Hike. I gotta
but what I want to take this volcanic. As I got Hank Norman on the phone with me, I once I would hate to give us a tip:
disguising media expert. He runs a company called to market media. Hee hee,
sickly works with people who worked with me to help me.
Yet radio and tv will workin with Hague right now in his partner Steve too
tv show called whatever takes, which I'll probably pay a play a piece of next week. So tune in that
hey you with me
I did not appreciate colony and man no work.
come on baby space than you. You know that I know that
Well, I don't know about that man, but I know I did. I thought you got arrested, so I know you do. Did you see? How did you like Nvidia TAT was all
as we have the incoming than the office once the EU showed around here that check out great leaders, viral video
going nuts and it was like that
one clear one could even said. I never saw anybody make a video to promote themselves to get more followers hours on possible way than that with your spouse,
you going to let the video is you're, making it to get more people to pay attention to you here. Your method, Jane it now with all also hang Norman, is still the only reason to do a video
to get attention with the video right. Hank
many young master from you, man you're talking about no dupe of your your genius, so yeah, I'm glad you called in you know we're we're actually at a time when the show, but I'm gonna make more time because now not tied to attempt to one of these stations unite, do whatever the hell I want do now. I like that so hate
What is the biggest mistake? As I know you, you work with a lot of people that we want the media's. I
a lot of big people, you want to mention any names by the way.
sure a reality. If she got a big, nay what you will be the biggest story I right now is Nancy. Given the bird on the food network, I dont have did Steve deluging to solely huge
a million dollar book advance the upper lip
Eighty, because her ability to get on the network be yourself to Japan. The thing is what about Nancy that is
Mary came numbers were bigger and social media. She would have gotten a bigger advance. Well,.
well. She she got. Almost a million dollars per
So you know, does it look a rich right now, because I know you get like eighty percent of everything we say
the biggest thing, is you know granted one thing I hate her and me at my out my biggest advice to everybody over and over again that I am tweeting out the same thing to its people
me about. What's the lie, what am I gonna get by being?
twitter being on social media and they want immediate pay back and people both see what you see, which is why I think you are in innovator in this space. People don't understand the time,
The effort you put in and how it gets paid back later and its huge you have to put the time it yeah
now not so happy and Hague. What is the biggest mistake? You see other people making most is very so almost you'll just are doing it.
Your numbers are through the chart, and here I don't think anyone even try to be like you. Everybody needs to find out who they are and what their messaging is and twitter is is the best way to do that. I do
People pay me a lot of money and all I do is tell them tweet ten times a day,
find out who you are you ll, find out what your messaging is. You'll make sure your messages landing with your customers with your clients, with your audience down.
Did you do you agree that its quantity before quality,
definitely believe what you believe. We believe the same thing that action due to doing something doing anything is way better than not doing better I'd. Rather somebody try and fail and what people are doing.
because I'm asking you to build your brand and tell me who you are and do that in a public space. I understand why people are scared to do but it, but I think a lot of people don't really know what their brain is me and you not gonna know until you do hundreds of videos hunt.
Two blogs do. Did you start figuring out? Oh, I can write about this, but I can't write about that. I can do a video on this. I can't really do a video in that this is my group and my spot and you get feedback
that Social, a to get you that no other medium get you. You get instantaneous feedback
He hoped to turn you under Twitter man now
Charlie, you re. Actually you are one of the first people
but I thought that was actually killing it and I would like this guy has a handle on this game that I really just want to get understand run. I really I actually rotten inspired by you. Thank you. Thank you back. Take Norman think Norman is with to market media. If you want to get more attention for your business, if you want some help,
with your media figure.
Who you are getting.
out there if you want to be a broad care.
Story- teller, CASTOR tv star,
I can hook you up with the Hague, Norman Twit.
market media is a great guy. Hey thanks for college, a banquet.
Gaza. Genius he's helped me so much. I mean these guys. You know, even when they're not give me advice vice about what to do. There give me encouragement. There give me cars, because I disagreed with them when some things before, like I'm like, like I'm a drop of video this week on our new tv, show us a truck trailer for the show that I just finished: shooting six episodes of
and there were like- I don't know- if we want to go to market with that- yet might dude- I'm droppin, I'm dead
But I want everybody to see this. I don't care who picks it up or whose offended her CBS Abc Nbc, do not go fungal for broke. I'm swing in a bat. I'm struck out too many times in my life by not swinging
I strike out now, it's gonna be cause African ripped through a bunch, a thin air close my eyes. If I do that-
Maybe I crack something one day. Are you
in the cartoons own great grant down on Twitter on that grant. Cardon precedes gas. Follow me today, procedure Tunisian,
to. My guess, is called in. Thank you. So much will be back here next Monday. I think I'm shooting my neck show. Next month,
the car down zone,
also once a week? Why do young hustlers with Jared glad the great Jerry Glad follow him it Jerry plant? That's all he ever says followed each airline.
I want your business to be great. Two thousand and fourteen be great if you, if I can get any feedback from you about the show what you'd like to hear you can hit me on Twitter at Grant Cardone this year.
This year, make a big making great
Get a lot of attention. Folks get a lot of attention. You know this. I you know this and get a lot
attention this year. You need
I need your business needs it and your company needs it and where
This be great
because nothing else is gonna pay.
Damn near my.
Transcript generated on 2020-12-17.