From the New York Times are Michael, whereby this he's daily today it was a young canadian data expert who came up with a plan to harvest people's personal data on Facebook and use it to influence their voting bathe? Why the greens hind. Cambridge analytical is now to whistle blower it's Wednesday March, twenty first, met. When did you first get introduced? Christopher Wylie. So I was in London in August and a reporter wanted to meet reduces to this kid. Christopher Wylie, who had been one of the people who helped found Cambridge Analytica Matt Rosenberg was one of the reporters who broke the story

Cambridge Analytical we met in EAST London are staying at this hotel is to have hotel in EAST London in walks. This guy he's like a skinny sort of ash. Twenty Earl, I guess London was a beacon from Canada, Wearing a beanie from the Obama to doesn't hold twelve inauguration and he's come in their details, all about how he found this firm. That you know was supposed to be the arsenal of weapons and Steve Balance. Culture Warder reshape America into a right, nationalist country, And what was interesting about this guy, Why did you care what he had to say? So you know the summer, twenty seventeen we all knew Cambridge and let it go and work for the Trump campaign. We also knew that there had been Facebook data somehow used by this company. But what had to say was that it was tens of millions of profiles. It was a scale and scope of data harvesting that we did not

so Chris understood how Cambridge Helvetica had used spoke in a way that hadn't yet been disclosed or understood by the public. Yeah he's using tangled sure this bar in London with Christopher Wily. What's the story, did he tells you? I can't home started begin He is a high school dropout from British Columbia in Canada. You let her, school. After soon the school district of inclusion issues Christmas, gay very openly. So after dropping out, he drifted Ottawa where he started working for them. Ro Party in Canada, and there he met. Can Strasbourg who was Obama's big Data Guy Data Guy thousand an eight and can kind of became his mentor and taught about data science and using it for election? and after a while, though, he kind of one we go back to school, he gets into the London School of economics and heads of the London.

But while he's there I mean he has this seeming kind of passion or or compulsion to do political data. And it's gonna be in a mamma. He sank back into the data world and ends up with his company called I see our elections now ass, your election as part of a bigger company called yes, your group, which has a lot of defence and intolerance contracting as a research communication. Company and seal elections are election division is just a small part of this company bits of run by This guy Alexander Next, who is this very posh bread and Alexander Nix, really wants to get a bigger chunk of the American a political market so as to break into the? U S, you really want to break in the: U S and mix is on a flight from London to New York and, as is completely habitats meeting with some people work. Farming came the republican presidential candidate. These actually and threw them they get into the world of the kind of fun

right at the Republican Party and that eventually leads nix and widely in the small dated he never assembled to Steve, Bannon Robber Mercer the kind of kings of american conservative politics yet nix, and why they get no the mergers and seek banning was bright bird empires voting in these now sitting up report UK and really wants to reshape american politics and how are they going to do this, so they ve got this idea that they're gonna take a new field of study, called Sech a graphic research and they're gonna sell the mergers and ban on this idea

creating a political data firm instead of going out in pulling people make what issued? What do you support on control, everything about taxes? You wanna go out and you're gonna figure out the actual personalities. What emotionally dries each american voter, ensuring a tailor messages to them and through that you can be a limp. Dick their voting behaviour, communal influence them. It's that whole idea that break our idea of kind of politics being downstream of culture. That, if you want to change the politics, can change the culture and its psychic graphics. Is this key to doing so and not where to this idea of psychoactive research come from this? It originated fears earlier at Cambridge University, they are difficult to strike a graphic centre which is dedicated to the idea of using big data to kind of map personalities. So Crispin hang around this centre and at that centre a graduate student had developed this technique. Dakota predict personalities by looking at Facebook likes and this grad student

down. The study were he'd gone through Facebook harvested lakes, and at this point Facebook was wide open likes by default republic. So scraping them is very easy. And he found an average of sixty eight likes. He could predict amazing things like your skin color with ninety five percent accuracy. Sexual orientation. Eighty five percent accuracy- you know these guys to develop this technique that they claimed could reveal a tremendous amount of peoples. Personalities even semi lakes, and they would know you better than your friends at a hundred fifty that in your parents, at three hundred better than your own partners, research said the two three hundred likes. You could be known by an outsider better than your own spouse. Pretty much you know after kind of harvesting, honest is but data they would unleash. The algorithms tat had been developed and kind of cradle can't correlations. They had fine, like let's say you like hello, Kitty, that'll, Kitty Brandon. They found with what they claim to the lot of accuracy that We're probably a very open minded person, but not briskly. Conscientious. If you like

would hang clan your heterosexual male so guilty charged, and you know they claim people's priorities can be simply measured to Facebook likes her. That's nothing yet crises destinies like what we can do this. You know at the same time he's gonna hanging around this. Learning about this ass she owl is working with the mergers are small pilot project, a kind of test cycle, graphics in the Virginia twenty thirteen gubernatorial racism. You can catch Nellie, the Republican it when they were backing, run against terror, calleth, who was Democrat, who have actually one they weren't using Facebook, still chinese pulling data and other candidate to measure personality. The results were in the ambiguous, but promising enough at the mergers said you know it: let's go ahead, we're gonna, try and create a new

Somebody here that focus on the idea of a scientific research is exactly and then by June, of twenty forging the merciless had put in about fifteen million dollars. You know Steve banning was on the board one of the co founders and these guys suddenly had a problem because It was easy enough to get that kind of polling day and all other data points you needed to kind of measure personality in in some small Virginia counties. You know they only tested to County Virginia. Getting that kind of data on a national scale was us, didn't have the resources to do it all the time, but Chris fishermen hang around. Cambridge knew that there was a data set out there that could work to measure personality. That was that Facebook Data that the young Phd student compliant around with

The second graphics enter the wooden play ball and give that data over. No, so they found a professor familiar with the research. Also at Cambridge University in assistant psychology, professor named Alexander Kogan he's a russian American and he agrees to do it. He agrees to kind of recreate the data set, so. Here's how it work people would take a personality quiz. I think it's really important to know when listening to your facebook, quiz, they're thinking some kind of quiz like what kind of root vegetables are you or which game of thrones characters. That's not what was going on here. They are told that this is for academic research. There. We can paint a small sum into this very standard Sally Quiz there with them log into facebooking, download an app and for taking the squares we'd get a small payment coat. That's how do we get there? meanwhile the Outwood scrape their data and other friends.

That was you know, basic Bio data and what they liked on Facebook? The researchers would use the answers that these people dividing their personality quiz and their Facebook data to kind of create the algorithm that tells you if you're like the WU, Tang Clan or kitty whenever and then once you felt that algorithm could predict that kind of thing with enough accuracy within a decision on the tens of millions of friends, Thank you for what you have. No answers: you know how the personality was answers. Almost all this harvesting of data was done in June and July in a little bit of August twenty fourteen, and they came up with about fifty million profile. Fifty million to exploit the fact that you can get permission from just a few people and once you're in their world, you can add, gather up once you're in their world. You can then again, of all the information you need from their friends, which is the whole notion of Facebook anyway, exactly now, I think in all fairness, the Facebook

while this was going on? They were already tightening up their permissions in April twenty. Fourteen New acts were no longer allowed to scrape friends like this, but any that had already existing Cohen's did exist or grandfather in for another year. So this was told the allowed by Facebook at the time. We know that he going into all the data. The thing is: is you weren't supposed to give it a third parties? You definitely were not supposed to say you were doing it for academic research and then headed over to a political data from it also has a commercial arm. That's a problem a problem? You know for the researcher who is an academic and others on an academic study on earth that allows you to see. People would do Chris and Cambridge Analytical ultimately get out of this. What do they learn by doing this research, they're getting the data they need to build the tools, a psychological picture of tens of millions Americans and to their testing messages office. There saying: ok, we

neurotic voters here. Let's show them a wall, so then people speaking of Rome on the wall with Mexico yeah Any increase showed me some this slide. Some of them are like you seek people coming in overall, and it says, like there's more than one kind of national security leak stuff like that. How can we appeal, if you ask me appeal of their fears? Mozart was Your best from what I saw there wasn't a whole. What I hope is so if you fit a particular kind of personality profile, Cambridge a guy, is gonna start to build messages and you're gonna get a particular kind of ad based on exactly it's so interesting. This idea of using social media to tap into people's prime primal desires and fears is the same tactics that we now know Russia used in the twenty six elections in their own effort to influence the results and to try to hurt Hillary Clinton and fair.

Dont yeah what we re back support for the daily is brought to you by am seized better Casal. The drama noticed cause equal parts. Funny heartbreaking, exciting and tragic. Entertainment weekly hails this past season as the most intense complex and formidable season. Yet with CNN, calling it a dazzling balancing act and rolling healing Bob Odin Curtain, racy, horn, winners, fear, Emmy cans, Nation and all eligible categories So crystal telling you this whole story back in August. Why do you and he came forward, he's being called now a whistle but this whole thing was in many ways his idea it sounded like. So I think

Chris, was really wrestling with all this. He had joined up as a twenty three. Twenty four year old kid. It was really idea plain was cycle, erratic researched, gonna, get to people and all their views. He was doing a phd in kind of vat, in fashion marketing. I remember the name of mental. Where was the name of species and he wanted to use the same erratic research, triumph, predict kind of consumer fashion choices and equipped me errand sitting there saying you know he wanted to be in fashion, not fascism, I think he really saw the balance and mergers and their ideas the world is leading to fascism and in a way that he found deeply apart. You left the end twenty fourteen, so I think by then he knew what he was getting into what he got into, They dealt with a lot of pretty fringe right wing american candidates. One of his car, He told me about a moment when a bunch of evangelical Christians showed up

I was also gay and they wanted to know the Psycho Graphic research was good for identifying almost so they can message them to convert matter, sexuality, so these guys knew who they were What happens after Chris tells you the story? What are the big questions for you and where did you go next week So Chris Christie, he a whole bunch of documents. You wanted to show us we want. See those documents, the documents it showed the scale and scope of the data harvesting that show Cambridge America's involvement. And also documents that show what Facebook known what Facebook doesn't know. What he's Tommy's they are documents, including letters from Facebook seeking to make sure the state has been deleted and my weight. So Facebook knows that that this amount of data harvested has never said a word publicly, because it asking for the data to be deleted. Presumably they knew it had been harvest exactly

and we now know Facebook shut down the app and these are investigating Emma throughout the first have twenty sixteen. They were chasing down cogent. They were chasing on Cambridge and look at they were taken on Chris and others. To try and get that data deleted in twenty seventeen, when report started coming out with some figures about the data that was out there, Facebook stalls, would you say you know what thing care of its fine but here s, something we're sitting with this guy who's got these documents that they walk in. There is somebody look at here. This lot out there, so these documents are making clear that Facebook, new disinformation had been taken that been taken without permission and from everything you can tell. They do not alert the people from whom it was taken. Without their promise yeah; no, they do not allow them, and one of the things about this data said: if this, like a graphic research, actually works. If not, then we need to update every few years. You know

people's positions on control or taxes may change, but if you're neurotic at twenty four you're neurotic at forty four, maybe you ve moderator your personality but personalities, a constant, so the data is good for decades presume, so. This is what you are doing, lifetimes worth of psycho graphic information about tens of millions of voters. Yes, sir, would you go to Facebook, with this information, but of course I mean we went to them more than a week before the story was dismissed, publish facebook decided. Knowing this story was gonna come out, they decided promptly. Put up their own statement, hey, you know we're gonna come clean. This happened in we're, trying to get to the bottom of it and really present themselves as proactive and when I, in fact hadn't been that proactive? It's hard to see. Somebody is proactive when they're putting out statements that what they are doing and fix something

less than twenty four hours before they know a story that include all these details published, which she was more like saving face, potentially then actually yes now what's happening, now what's been the result of all this reporting and, Was the decision to come forward and talk all hell sort of broken loose for Facebook? You know their stock is lost nearly fifty billion dollars in the last few days. They ve got lawmakers and both the? U S and Britain calling for, mark Zuckerberg come testify. They ve got state attorney general's in New York, Massachusetts, opening up investigations, and I think for them its becoming this real crisis of you know what kind of company are we had a people see us and what can we do to fix? It always is their business model. I think people, you know a thought of Facebook is a fun place. You know you throw your kids pictures of area kind of like a country star,

about guy, and you tell people about your life and what their realizing in you tell people about their life. They can try, manipulate you. They can look for ways to find your vulnerabilities and either sell you something better. It's you. No one knew jacket or political idea, and then he got something that that scares lotta people, you know, there's something I don't think people used to living in a world with four. There is massive surveillance and people think it's rounds of cameras. People is in your phone, but mostly its putting your stuff on Facebook and letting a giant company know about it, and I think this is one of those stories that helps bring them home to people thought the only story. It's not a new idea, but it is one of those moments where people are thinking that end for complex facebook. It does represent a real prices at the same time, Cambridge Analytical reeling. They had our stories and that's been immediately, followed up by action for news in Britain, which told the independent of

had done their own investigation where they had sent one of reporters posing US perspective. Client from Sri Lanka, one of a higher Cambridge Gonna help their political allies when elections are flawed. And they have our centre next seal on a secret camera. They were using where he's telling this thick client that you know will weaken, go after your rivals. We can use people are past. Bribes to him was in women to trap them, and we can secretly film at all and then put on the internet. That's a pretty woman. One thing for the ceo of a company that was hired by the winning candidate in the? U S, presidential election, to dare he he was suspended today, so the Sea of Cambridge Annelida, is no longer in charge. Yes Will you think that the next questions are in the story? What are you interested in now? So you know we're Cambridge allocated

turns out. It wasn't very hard. It didn't take any kind of special permission, especially before two thousand and fourteen and two thousand and fifteen. So how are you He bore doing it. How many them had more time had more money and avert is better at it and how much detail by us No thank you very much. My pleasure. Here's what else you need to know. If I add a car with President Bush, regulated him on the victory. His electoral victory. Doing unused France at the White House on Tuesday President Trump described a warm telephone conversation with Vladimir Putin about his over,

whelming reelection as Russia's President Trump did not ask prudent about the fairness of the reports that Russia poisoned of former. Spy in Britain for Russia's meddling. In twenty six direction, I deleted the president not raised the issue of russian election meddling in that field. I dont believe it came up on this specific call by. It is something that we spoke extensively about and continue to look ways and steps forward to make sure it never happens again, instead, the price didn't focused on what the White House called shared interests, including North Korea, the Ukraine the escalating arms race between the United States and Russia. We had a very good call and I suspect that will probably be meeting in the not too distant future to discuss the arms race which is getting out of control a second woman claiming to have had an affair with President Trump five. A lawsuit on Tuesday seat

to be released from illegal agreement required during her silence the woman a playboy model named Karen Macdougall says she was misled by the company that owns the national inquiry, which paid her a hundred and fifty thousand dollars in return for not discussing the relationship, her lawsuit two weeks after Stephanie Clifford, an adult film actress channel. A similar confidentiality agreement. Both women claim their contracts or in valid and that they should be free to describe their experiences with the present. That's it for the day, I'm like a war by suitable. As a surgeon and president of Howard, University, Doktor Wayne Frederick, believes even are tough. His times can lead to strain.

And change. This is a difficult stormy do it, but it was strengthened in a way that no classroom activity could ever have. I'm only shipper host of the pack has made all the difference. I talked to achievers. About how their managing the current moment and charging a course for the future find that made all the prince anywhere, you get your podcast created by Bank of America.