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What the 2020 Campaign Sounds Like

2019-08-22

Song playlists at presidential campaign rallies can be about more than music — they can reflect a candidate’s values, political platform, identity and target audience. We examine the role of these playlists in the 2020 campaign. Guest: Astead W. Herndon, who covers national politics for The New York Times. For more information on today’s episode, visit nytimes.com/thedaily.

Background reading:

  • The Times analyzed playlists used by nine Democratic candidates and President Trump to see how they help set the tone for each campaign. Turn your sound on.
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Ladies and gentlemen This is indeed a pleasure. It is a pleasure for me to expressly states today with the twenty twenty presidential campaign sounds like politics reporter
on what we can learn about the state of the race from the candidates, it's Thursday August, twenty second, as other of course, so many ways to think about a campaign in any I said break it down, so why did you decide to zero in on music when we think about political campaigns? Essentially, they are stories and the candidates are trying to tell the public a story about themselves and about what they can. Provides that voters life and they do that in a lot of ways. Did you have to policies they do that by telling their experience, but they also do that I try to evoke a certain emotion and that often has happened through music, all the way back in the fifties or president or president,
You had White Eisenhower with Jingle about. We like, I wish. I knew If you think too, the sixties F Kennedy can, and these campaigns were having jingles, not just two- literally, have the voters remember their names, but they would have stories in them so evoke a certain emotion that will track with the kind of message that the campaign
trying to send. Do you want a man for bribery through improved, but not so dont even very well tried number, no man who died at all. Well up. Do you wind up? Do you play up to you? Maybe we think back about the Kennedy it it is that Camelot, useful generational change, feeling that we still think about, and that was a clear strategy from that campaign to take what could have been a negative and spin it into a positive argue. And that happens through the song to what we see with Eisenhower in Kennedy, continues on land. Well, Linda. You have Lyndon Johnson, who uses a popular song from the time. Hallo, Dolly and spin that into Hallo lending
You have Jimmy Carter with more kind of mellow, Molly saw the young man speaking just see the day. So I stopped to listen, that talks about him being straight and simple, and can fix government in the kind of can do added to that. We have come to know Jimmy Carter to this day
beside his car- and these are again intentional choices of campaigns to quite literally right, a song that puts the things that they are trying to evoke to a jungle that sticks and the public's mine, but also to reshape the way they view a particular coming. It's a framing device, but as we get closer and closer to the modern era, you see them. Their campaigns, starts, refuse politics and culture and away where even the political campaigns themselves somewhat seem like cultural phenomenon, you have
Bill Clinton on the arts in your whole, so playing the saxophone kind a memorable moment, and it ends up with Obama. It is my extraordinary brimmer too, Two more than anything his rise to the White House. His historic rise was not only one that will political and artists who has stirred our hearts and our souls for a generation, but with a big cultural moment that saw Hollywood and music and politics all seen for a second to blend into one. He's given up for Mr Stevie One and one is that and of working for Obama will there was a sense that he was a kind of person of culture and that this was authentic to his personality,
and to what he listened to and from the communities in which he comes from. I think that's an important point. The merging kind of your political identity and cultural identity only works if the public thinks it's nothin take thing, so it's kind of risky when we think about even a couple years ago with Hillary Clinton. Was running for president. There was this massive derision when she tried to do. Dance move like the whip in the I remember still talking the black voters I was out in Baltimore and they bring that up as a as a sign that Democrats for pandering to black folders and not necessarily doing an explicit reach out now, Barack Obama did dance moves all the time. The difference between one candidate in the other is the feeling
is to their selves and that it is something that you can really believe coming from them, which I think brings us today. So as you started to compile this music for the TWAIN twenty canvas, are you thinking about the rule of law, in this particular campaign. Twenty twenty. If Brok Obama's demented the merging of politics and culture, Donald Trump has exploded, and this is a president who was a cultural figure long before he was a political one and his campaign style for anyone who has been to those rallies is so tied in to a kind of cultural phenomenon that sometimes looks more like a concert mega church worship experience rather than a traditional political rally.
And so what I wanted to do was say knowing that they are eventually going to go up again. Such energy on the republican side are Democrats doing anything differently. What does authenticity mean to these candidates, and particularly in such a verse feel. Does it look differently from one candidate to the other? Ok, so, let's dive into those playlists. Where should we start on the democratic side in the twenty twenty field, but start were Bernie Sanders wriggling, given how welcome to the man that has been speaking trees to power for generations? The next president of the United States of America Bernie Sanders. Obviously he was coming into this race off the strength of a twenty sixteen reason, but we knew that going in here. He wanted to tell more personal stories and he won, It's only name is called on call political revolution,
that comes out in the lessons at his first rally in Brooklyn, he comes up, Brooklyn go hard to talk more about his upbringing and that community. But then, when you look through the with all his other songs, have that kind of revolution thing? So you have things like make it hangs bottom. That sounds like power to the people and take it to the streets so Sanders musical selection is a very on the nose articulation of his central message of disrupting the economic and political order
and is not necessarily about broadening his message through music. Exactly, but that's exactly why folks love him is because he has been the same person and that so people gives them. A sense of this is his reel off into itself. In that same vein, justice. Another Sanders is turning his kind of political reputation through the playlist so are some of the other presidential candidates. Senator cursed, Angela Brad, who has struggled to break out of the race but has really leaned in a kind of an openly feminist presidential campaign. Her playlists really reflects that. Also, yes, songs, woman by Cassa no scrub spiky elsie. Ladies first by cleaning, the teapot eclipsed the scene with one with a little
such things beyond sais run the world These are songs that match what she's trying to do May your people, the judge, is another one who the words in the sounds match. He has kind of broken out of this race because of his youth. Fine message and, more so than any other playlist. His play less takes little bits and pieces from everywhere, so you have the american crazy by brothers, Osborne Oh yes, our can boy by selling Congo West competent by Jimmy Lovato. More modern science
while Sanders in jail a brand, have a very specific fiend throughout Buddha. Judges can jump into different genre. And demographics just like his rather, but is also interesting how they use projects over songs, a sinner Elizabeth Warring, usually walks up to ninety five by doubt, pardon the kind of classic working class song about you know. It's all taken and they'll give em the tough person's life of middle class working America that fits
with her populous things. It's about reclaiming the kind of identity and the dignity of work. When she's in the south, though, that song change he, I was with her during her kind of first southern tore through majority black communities in Tennessee and Georgia in Mississippi enduring that's whore. It was not Dolly part, and that was greeting sinner war. In this she came onto the stage, but a wreath of Franklin and her song respect that's interesting, yeah, another song similar teams right. We are still talking about kind of working class dignity, we're still talking about women's empowerment and kind of reclaiming. But of course a wreath of Franklin mean something different and I don't think it's an accident that, when she's
those communities that that song was chosen for. Do you make of that very intentional? Targeting, I think, that's politics. I think there is a kind of cynical view that says that that is pandering to an audience. Certainly those things can come off and inauthentic if they do not feel like they are tied. To a candidate or something a candidate would do if Elizabeth worn was in the south and started playing outcast, the southern, We hear that put feel differ. Why? What happened when I wouldn't that be different in the sounds like brothel problematic will, because I mean we keep going back to this point about. Does it feel true to that end of it? was identity. I, in all the time I've spent looking you're talking to sinner warning seeing her rallies she's, never stop. We have someone who's with
feeling the outcasts. She is someone who listens to and cares about the Red, the Franklin, so you can do the kind of messaging you can do had of intentional targeting without it being pandering. If it seems within that candidates, personality, and so I think, TAT is the tight wrote that these campaigns are trying to walk all the way back between two or cancellations lost, creative gags and shrinking outer avenue. The covered nineteen crisis is making it clear that the system supporting creative people is broken. Patriarch offers a better way. We hope creators make up lost revenue and build a more sustainable income source by offering a monthly met.
Shaped their fans in turn, fans get access to exclusive community premium contents and the chance to become active participants in the work. They love check out, patriarch dot com now and help change the way art is valued, so we see worn and centres playing music, the give very direct voice to their larger campaign messages. But that also seems plausibly like the music they have in their lives and that they would listen to, because what they're up to here is trying to seem real and consistent and authentic, exactly they are trying to match what the people coming to that rally. Think of them, sometimes that leans into a political message, but sometimes at leans into your identity and centering that peace throughout your campaign. Throughout your rallies and throughout your playlist. Take senator calmly Harris. Her playlist has only one white artists
and is overwhelmingly and makes of genres its humble by Kendrick Lamar. Its t shirt by meagre tell me mother said Mama, seventy ass, saint color. Why mom? It's also are be hits Video from India are free sometime or older classics cold, sweat by James Brown, I don't think it's an accident,
This is overwhelmingly black artists. She is trying to tell a story about authenticity- that's not based in policy, but is in what you would think. A cool middle aged black woman would listen to So does it agree that music ever tells you what's going on in a campaign? This playlist suggests what The decisions that the Congo Harris campaign has me about how to represent itself. If you listen to how calmly Harris talks about change, sometimes is pretty explicitly around identity, Thank you. Thank you. Thank you. South Carolina any a c p
for honouring me with this evening, and I was in South Carolina ass. She told the audience of of black working class folks it matters whose, in those rooms where the decisions are being made, it matters matters that someone had experiences like us and that us is intentional. It's trying to show a level of kinship would not only an important vote en bloc, but are holding back that spell historically ignored, we always have to be in those rooms, especially in even when there are many like us there. That is a story about representation that our campaign is trying to tell and that's a story that comes through with the artist choice and the song choice you can interpret Harris's musical selections as putting her identity in the foreground.
And saying or recognising that may be as important, if not more important than her actual policy positions which have occasionally confused people. When she's gone back and forth on issues like Medicare for all the Harris Camp, and things that people want. Not only someone who can liver on policy, but they also think people are looking for a figure who can be Trump and a figure who stands for everything that trump not right in someone like heroes can have policies that might seem too far to the left or two
moderate for some voters, but there have faith in her if they believe she's authentically herself right. The biggest example of this is the last election and ain't. Donald Trump was not where most Republicans were on particular policy issues. What he did, half Thou ways, a sense that he was going through, that campaign being himself you with both repeated. Thank you with here on the trail was a he was himself and that Hillary Clinton was enough. It the fairness of that as a whole, separate Austrian, but that's the lesson from twenty. Sixteen folders will come to you if they think who you are is true to what you believe in. So that brings us to the democratic front runner who have mentioned yet, and his musical tastes,
which is Joe Biden. Joe Biden, is visiting this awhile right name. He is someone who is not only run for president twice before, but has me I'm kind of been on the scenes and seventy two, but he has now that he's never had in those previous runs, is the weight of the vice presidency and genuine support from black voters. And when you look at violence playlist, it merges those two views of him. The kind of working class Joe view that he has long enjoy, does a reputation, but also this new Joe Biden that we have now, which as real and deep relationships. Communities and widespread support across black communities has playlist is almost fifty fifty evenly split between black and white.
You're here all I do by Stevie Wonder I'm coming out by Diana Ross or good times by SAM Cook. Go on but you also hear heroes David Bowe we we take, care of our own by Bruce Springsteen or modern stuff, like we ever knew by headed the heart. When I wake up in the sea it's a mix of genres, but you almost have in alternating between
black and white and when I think of When I saw him in South Carolina during one of his first campaign stops, he took this even the step further, it wasn't just that the playlist was on, but before he took the stage a black choir performed a black tramline performed. It was a kind of community based event. It works. It seems like he is bringing South Carolina to the rally, and that is what politics is that type of storytelling. I wonder if that's one,
have small way to understand why Biden is the front runner here. I always think about what makes Joe Biden different from a bunch of other candidates who have also pitched themselves ass kind of working class, electable candidates who can speak to the quota and quote white midwestern voter, and the thing that makes him different is support from black people. It's why he's a head Paul and why others are behind, and instead I know I ve been talking about the democratic side of this campaign. What about president Trump? What do we see in his musics elections this year? In twenty twenty, that help us understand his strategy and how his campaign sees the phrase railways for democratic candidates use. Is a prelude, a prologue, a psycho at Trump rallies,
The main event, it is what tides them together hours and hours as they wait for the rally to begin And more so than that, it's just all. You can hear its played at a deafening decibels the head is. That is not meant for you to have side conversation you're supposed to be into the music right. It's exciting at a Trump rally. Your therefore, but you're also, therefore each other- and there is this kind of community- feel that, frankly, is unique to those events you of dance battles in the crowd kind of loud
of your long singing. You hear the. Why am Sierra Trump Rally and the whole stadium we'll do it simultaneously? and so when we look through the Trump playlist, These have become almost synonymous with the president himself. Because he's been using these songs for now three years of what has been these intensely watch events sweetheart, Burma by violinist Skinner, give lots of songs by queen under pressure. We will rock you. We are the champions, but you also have some the unexpected. Once you have the prayer by battalion
India. You have memories from the musical cat. You have cats, huh but you also have the same song. He had his first dance to add inauguration my way, by Frank Sinatra. You it was MA What is at issue is the message of this constitution
mix of music. Do you think it's, I think, kind of hard to create a connective tissue through the words and lyrics but what you do have and what kind of analysis show is. He had the largest majority of white artists, the majority white bands, and he also has a pretty old playlist and I think the combo of those two things are really important. It's white nostalgia its make Amerika great again. It is a volcano, feeling of the past, but it still stadium music. So, rather than being the music of a political message, not uprising, it's not feminism. It's not african american identity. It's just loud blaring, America, thou think that's a perfect description. We don't know.
If President Tromp listens to memories bycatch, we don't know if he listens to queen as much as this playlist reflects. But we do know about him is that he feeds off emotions from the crowd and that he loves a show, and that is clear. The second that audience gets in the stadiums, and so I would say the authenticity peace for him is not one that is reflected in the words of the songs, but is one that is in the emotion, that's in the building it's that showman quality that they have come to see that their excited to see that's what they get. So, whether or not the music feels true to our trump actually listened to the whole scene, its unlike evokes a deep sigh,
of what Trump stands for, and it goes like this question, which would keep referring to of authenticity trump if that, on a point of order of magnitude beyond What anyone else is currently doing. On the other side, we know that each of the candidates is trying to introduce themselves to the public and to stand out from what is a crowded democratic, The old and music is one of the ways they try to tell that story. When I about the scene at Trump rallies before the speakers began when the crowd, is doing the. Why I'm CIA and the wave in the dancing? I think that there is actual political value in that energy and whoever wins when the democratic side we'll have to motivate their base in a way that
matches, Org seeds, that level of energy, and it has to be done in the way that seems authentic to that person is, and that is not going. Be an easy task. But I thank you very much appreciate Robin
all the way back between two or cancellations lost, creative gags and shrinking outer avenue. The covered nineteen crisis is making it clear that the system supporting creative people is broken. Patriarch offers a better way. We help creators make up lost revenue and build a more sustainable income source by offering a monthly membership to their fans. In turn, fans get access to exclusive community premium contents and the chance to become active partners, hence in the work, they love check out patriarch dot com now and help change the way art is valued. Here's what else you need the troll ministration revealed a new regulation on Wednesday, that would allow it to indefinitely detain migrant families who illegally cross the border The regulation is designed
to replace a decades old court agreement that limit how long the government could hold migrant children in custody, or would they tromp has complained, allowed undocumented immigrants. To be least into the country for the change would require approval from a federal judge. And is expected to be immediately challenged in court, that's it daily, I'm likeable by sea tomorrow, as a surgeon and president of Howard, University, Doktor Wayne Frederick, believes even are tough his time.
Can lead to strength and change? This is a difficult stormy do it, but it was strengthened in a way that no classroom activity could ever have. I'm only shipper host of the past have made all the difference. I talked to achievers about how their managing the current moment and charging a course for the future find that made all the Prince anywhere. You get your podcast created by Bank of America,
Transcript generated on 2020-06-16.