Nike shoes has decided to enter the culture war on the side of the left. They have launched an ad campaign featuring column capering. Echo is controversial after he started feeling that would ball games he's now unsigned free agent and many people believe. The reason for that is. Nobody wants to sign him because he's just too controversial, even Donald Trump tweeted at the protests were disrespectful, but people left think that the protests were warranted and calm cape and it was just voicing his his free speech and he was trying to bring up issues. About Rachel Injustice, there's a saying among those associated with anti social justice movements, which is get woke, go broke, and this reference, is when a company tries to enter the culture war? They end up losing money, and now it would seem that it may be the case as already there's calls for a boycott on Nyc and

Reuters is reporting that their shares have taken a hit. This isn't the only boycott we ve seen in the past week, and there have been other issues, were led to major companies who wanted to join the political conflict, and this resulted in them losing money. So today, let's start looking at the main story about com cabinet and then look at some other stories where companies actually lost money by trying to get involved in the culture were the first door. From CBS News Column caper neck, just do it add, sparks Nyc boycott Nikes long running just do it. Campaign is geared towards getting consumers to pay attention to the brand, but analysts its decision to add column, capering risks, drawing the wrong type of notice shares of the shoe and apparel giant dropped about three percent in pre market trading after the company announced that the unsigned free agent, who is on four kneeling during the national anthem to renewed attention to racial injustices would join the company's signature campaign? Other play

also meal during the anthem sprang. Criticism from President Donald Trump night is certainly provoking debate by hiring caper neck global data, retail managing director Neil Saunders, said in a report, while noting the risks of company getting involved, highly politicized issue. Marketing campaigns typically aim to generate positive buzz, other than engaging in ways that may divide consumers. This means that could ultimately alienate and lose customers which is not the purpose of a marketing campaign, Saunders row Although the company stand may go down well on its native West Coast, it will be far less welcome. In many other location, the reaction on social media veered between support for night and consumer, saying they would participate in a boycott. Some people posted videos of themselves burning. I choose despite slipping out of market opening in the U S. Night shares are more than three percent this year through the clothes of trade on Friday, and the storing highlights this tweet from John Pavlov its he says. Anyone participating in a night boycott is proving exactly why column cabinet was kneeling in the first

place because too many white people value their songs and flags and privilege above the lives of people of color. As of the filming of this, video nikes stock is down around two point: six, three percent and a lot of people going to claim. This is because the boycott- but, let's be honest, stocks, go up and down all the time and its only three percent. So could it be related to boycott? Yes, it good. I think, of a company is going to engage in this kind of politicking, they're going to face some kind of backlash, but is entirely possible, but that, by the end, today the stock recovery, and it's not really that big of a deal, but this tweet that was highlighted by CBS News from John have limits, I believe, is actually wrong. We can see that it has two thousand two hundred its retreat. So a lot of people on the left are sharing this, but there's something they aren't considering. The left typically does not like night choose because they had been engaged in contracting sweatshops in four countries. They do a lot of things they met

public doesn't like for one out source in the production of their shoes is seen as negative by a lot of people. Typically people on the right, but also using sweatshop labour, and this has been going on for decades. A lot of the people. I know that our associate with far left actually saying they don't care about this campaign and they wouldn't. Where accuse anyway because of the labor abuses that make us involved in it was even a year ago we saw the story from ports. Night is facing new wave of anti sweatshop protests. Night is one of the business world shining examples of how to clean up an image and ninety nine The company was played by reports at you, sweat, shops and child labour price. Grew until ninety. Ninety eight, when night cofounder fell night publicly committed to change in the company's practices and night spent the next decade. Doing just that now. Nikes sweatshop problem is threatening comeback. Undulatory nights

and activists around the world participated in a day of protest against night organised by United students against sweatshops. The demonstrations in cities are just Boston, Washington, Dc Bangalore and San Pedro Sula in Honduras, represented an escalation of allegations against like that have been low. Levelling up among them are claims that workers at night contract factory enhancing Vietnam suffered wage that and verbal abuse and labored for hours. In temperatures well over the legal limit of ninety degrees, to the point that they would collapse at their sewing. Machines night is also accused of cutting jobs at the Hunter factory and pulling production from a factory in Honduras, with a strong union presence, resulting in hundreds of workers losing vital jobs. The company has also allegedly denied to be independent monitoring group workers. Its consortium access to inspect its contract factories- that of yours. He was founded in two thousand, but universities, international. Labour rights experts and student groups, Including- U S S, to ensure that products bearing unit

Logos were made under conditions that respect workers rights. The argument put forth by many people, including this one too that's been highlighted that people are more concerned with their white privilege as opposed to these strife of colored. People is absolutely factually incorrect when you realise that night has been criticized for decades over their treatment of sweatshop workers in foreign countries, most notably in asian countries. These are people who are not white who are suffering at the hands of Nike. Allegedly an activist on the left have been decrying these labour of uses for decades to see now people claiming that the boycott support some kind of idea

privilege is just wrong. I don't know these people are, and I'm not sure who's calling to support night in this instance, but I can say that I do know a lot of follow up activists and their posting on Facebook that they are going to play caught Nyc too, because they ve been this whole time. But it's not just this boycott of night we're seeing political boycotts happen all the time. A couple days ago, the left was calling for a boycott of in an out, and then a bunch of conservatives and transporters went and bought burgers we're even seeing some people claim at previous boycotts. The right has engaged in haven't worked before I get into that. I gotta get quick shut up to today. Sponsor you guys novice works. These guys help make the stuff Heaven virtual shield is a VP and that's a virtual private network, and what this does? Is it scrambles your data, so that is harder for people to spy on you and yes, there are a lot of people that one is buying you from governments to hackers. To just I mean general bad actors. Wanna, take your data undue bad things with it. There currently offering a twelvemonth deal on their views plus you'll get one year free of their exclusive identify, safe software. This is software that

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said: met Powell, a senior adviser with market research, firm and Pd Group, old, angry white guys are not a core demographic for night. The story goes on gun right. Supporters called for the boycott of exporting goods. Earlier this year after the retailer, stop selling assault rifles and high capacity magazines. Following a massacre at a floor eyes, in February. I do need to stop right here. Point out this factual error. Exporting goods has never sold assault rifles. They are illegal to sell what their referring to is modern hunting rifles like the our fifteen, but the men they put. It said that old white men are not the demographic for night and that the boycott and exporting goods failed while he's technically wrong on both fronts. I mean yes old, why people probably aren't the demographic for night, but I'm sure some of them do by shoes, but at the same time the left is also not the

rapid for night because they ve been protesting them over their labour abuses. The thing is mainly wrong about, though, is exporting goods because they did see sales slump after they pulled guns from their stores, and the story from writers is just from a couple days ago, gun policy under armor weakness hit dick sporting sales. Dick sporting goods reported a bigger than package drop in quarterly same store. Sales on Wednesday and forecast further decline this year, hit by tighter gun controls and a drop in under armour sales shares in the company fell as much as ten percent after I posted a one point: nine percent drop in same store sales, bigger than analysts' average estimate of a six two percent debt. Dicks was one of the first retailers to stop selling modern sporting rifles, not us all rifles and high capacity magazines, as well as bar the sale of guns to people under the age of twenty one fallen. A massacre at a floor to high school in value. The company had predicted that its hunting guns business would be pressurized by the change in policy but said the moon

It would also attract more people to stores and analysed, was quoted as saying we expected comp weakness in hunting and electronics, as well as continued pressure and under armor and less benefit from door maturation, but these trends caused more pressure than anticipated to be fair. Whether or not the drop in sales is the result of a boycott or simply, if they're not offering the products people aren't going to come in by it is up to you to debate a lot of people claim to boycott, Ex a lot of people told stories about how they were legal adults when a right to be done, but dicks turned them away because they were twenty one, and this led to a lot of people on social media saying they wouldn't go there. So I can't sound surprise to see that their sales are down substantially more so than they actually predicted and have resulted in a drop in shares. I can't speak or anybody else as to why they would engage in a boycott or why they would or would not go to the store. But all I can say is personally I dont care for boycotts. If you're gonna boycott

I'm gonna say that silly and I'm gonna enjoyment cheeseburger. Actually this is somewhat multiple most. What I'll know this? I don't really be so I dont get in and out anyway, because all they sell, but just boycotting accompany because of their behind the scenes. Practices of making political contributions doesn't bother me However, I will say that I probably won't by anything from night, not because they endorsed or hired on common caper neck. I really don't care about that. I think it's a silly debate for the most part, but I understand is the goal, war. The reason I'm not going to engage with this company is because they decided to enter the culture war and they shouldn't. There are shoe company there trying to get political in my opinion, because the marketing tactic they know the lot of people are gonna, be talking about it. They know that people like me will make videos about it and it's gonna generate buzz from the company, but it does produce a risk for the company, because, right now their shares are down. As I mentioned, we don't know why their shares our down. It could be because the boycott- maybe not, but we ve, seen some other companies lose money have their sales, but out of their shares, fall following similar controversies. I dont want have anything to do with the culture war. My purse

the life, if I'm gonna, where shoes I need shoes, not because I want to be a political statement and a lot of people, I guess there hoping will make the political statement by buying their shoes in support of their political move, like with conservatives and transport, is buying cheeseburgers from in and out to support the company following the boycott. I think a lot of companies hope that by engaging in the cultural or something positive will happen most the time. I think companies engaged in this kind of culture war rhetoric simply because they want to expand their market to groups they didn't normally. Celtic I think the endorsement where the hiring of paper Nick might actually be because the left doesn't like them due to their bad image as a to labour rights, and now you people on the left saying you should support Nyc and if you don't you're, all right or things that affect well. How do you feel about it? Do you support their right to hire colored paper neck, and do you agree with their message, or do you think that their being silly and simply trying to make money off of a car

mercy come at Boulogne, keep the conversation going. Stick around. I've got more videos coming up on. My second channel Youtube account slashed him cast news in just a couple hours. Thanks ran up and I'll, see you on it: