ClassPass users around the world have logged more than 100 million hours of workouts, while Dave’s Killer Bread is flying off shelves at a record pace. What do their founders attribute the success of their brands to?
At a recent Business Mastery event, Tony Robbins hosts an in-depth conversation with both Payal Kadakia, the founder and CEO of ClassPass, and Dave Dahl, the founder of Dave’s Killer Bread.
ClassPass is this decade’s first unicorn, a start-up that reached a billion dollar valuation. But it is Kadakia’s passion for and dedication to her company’s mission of providing soul nourishing experiences to its community that drives her daily.
After spending 15 years in prison, Dahl seized his second chance by creating healthy, great-tasting bread recipes that became Dave’s Killer bread. He sold his company a few years ago to the second-largest bakery in the nation for $275M.
While Kadakia and Dahl have very diverse backgrounds and entrepreneurial stories, they both harnessed challenges, obstacles and disappointments to drive them, rather than destroy them. They became servant leaders, dedicated to the needs of their raving fans, which translated into incredible opportunities to change the world through innovation and inspiration.
Watch the discussion here.
[01:25] Introduction of Payal Kadakia
[02:45] Facing adversity
[5:35] What creating ClassPass was about
[6:12] Don’t lose your connection to your why
[6:26] False signals of success
[6:50] MVP: Minimum Viable Product
[7:20] Their biggest customer behavior challenge
[8:15] ClassPass evolution, 3 versions
[12:30] Be mission obsessed, not product obsessed
[13:00] COVID and ClassPass
[17:05] ClassPass’s Mission
[18:46] Focusing through iterations.
[20:55] ClassPass Capital raises
[21:58] Culture at ClassPass
[26:10] Being a woman of color is a strength.
[27:29] Failure is a data point. It is part of the journey.
[28:17] Introduction of Dave Dahl of Dave’s Killer Bread
[30:28] Dave’s first transformation.
[31:15] Dave’s rock bottom.
[34:10] What changed Dave’s life.
[34:53] Dave’s relationship with his brother.
[36:22] Idea born: Dave’s Killer Bread.
[38:57] Branding evolution of Dave’s Killer Bread
[41:50] Expansion through risk taking.
[44:53] Giving felons a second chance through employment.
[48:05] When old patterns reemerge
[53:15] The sale of Dave’s Killer Bread
[55:20] After Dave’s Killer Bread
[56:33] Dave’s Philanthropy: Constructing Hope
[58:50] Audience question from Brian: what was the moment that you felt the biggest turnaround?
[01:07:47] Audience question from Sarah: how do I make my idea happen? What are the steps?
[01:13:27] Audience question from Daniel: how do you create balance between your personal expansion and your business expansion?
[01:21:27] Sign off
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Five days. I'm gonna give you some of the best strategy is that it will be good for nothing to over six billion dollars. Your business across all my double that's gonna teach my tools or teachable avoids the greatest entrepreneurs from each other. Every business has three to five key numbers. If you identify what those you have, no choice, better, absolutely destroy business. Mastery, for me, is for anyone in any business. He will go home every single tool. We need to create the basis of everything up. Business. Mastery is five days, not just starting tony strategies, but also running from some of the greatest entrepreneurs in the world, and what you're about to here is exactly that tony digging into some of the secrets of success from two totally different brands.
Both now household names so enjoy this episode, Bertone interviews, pile could occur. The co founder and see you have class pass and gave all the co founder of Dave's killer bread. You can find out more about business mastery at W W W De twenty robins dot com, slash business, mastery,
The first person to introduce you to is
a true unicorn. If you know that
business. It's a person who got the company from scratch. Stove mobility,
no evaluation, choose the first unicorn of the decade, with oil company called last now somebody's class bats out there. These gentlemen,
women's pay all cut back year, start this company and twenty thirteen, and she did it because you gave us
of a very limited amount of time she worked you're sweating,
MIT and she worked in
she and she also worked wonders, and one wonders you decide
give yourself because, fourteen days off to clarify whether to come up with a business idea and
I was twenty thirteen and now the best is valuable
billion dollars hundred
hours of work out and more than thirty countries. So, let's
please to gather about living life, believed completely, certainly doing that. But I'd like to start a little too early in the beginning, you reference to a little bit about your heritage and how important it is to you- and I know, you're bullet is again, and so we people get bullied mail and running over cut. It maybe hid your heritage for appear to time would change that and that which is your heritage, played a role in your capacity to succeed on such a large scale. You now I
when I face that adversity. It forced me to look deeper into who I was and where I came from, and that led me on this beautiful journey of finding my passion, which was dance and
I have found this amazing teacher who started training me when I was three years old one,
I am always best friend, and you know, most indian girls actually in America are putting down.
When their younger too, but I found her to be a good
to me- and she taught me a way of life more than just even teaching me dance, and that relationship was a fundamental part of my life, and I found this way to appreciate where I could, where I came from the women that I was apart from India and I
a beautiful and that's when I started expressing the layers of who I was as a human being and I sterner performing and I started dancing and by the time
went to college. I was so proud of why what
but it took me a little bit to get there, but I think it's
passions in these teachers in our life that'll help us really see the true part of who we are told we lose
The things that you are guru, unscrew taught you better stay with you gotta. Do you know in
yeah a grew as someone who passes down knowledge to write and that's why you respect them so much and it was,
way to show up right. It was a lot about. You know- and I know they're like show up on time- you have your hair
and be prepared practice. It's a lot of these philosophies. That of course are
or in the dance class, but there are important life it is about being present. It is putting all your work into something.
didn't want us to make excuses rate. If we couldn't do is that she would just some,
We look at us and sorted. Give us aside, I- and that was you knowing not. Why don't you practice
Why don't you go home and were hard enough, and these are rules for life
always get better at something. You know if you can't do something you put in some extra hours of work and you
always figure out how to learn, and I think that's what she Tommy at such a young age, that everything is mine. If I wanted to be in everything,
than I ever want to achieve is within my capacity. You have the responsibility on the opportunity. The blame, fortunately not a current philosophy for a lot of kids today is not their fault. It's just. I ve been taught something different speeds
will you found that heritage? I find your story so exciting, but what I also love about your story, is it wasn't just easy didn't instantly come together, your first two approaches failed. So I'd love to talk about the
and what you learn from it gets a lot of people think they at once and that's it. I don't ever want to go through that again, but obviously you didn't have one you have to keep in ITALY
It sounds like, but tell me what was that like and avoid zombie. That's, what's it like to build something that you can be so
proud of the top, so many lives around the world and thirty countries, a hundred million workout. That's pretty awesome.
What is that feel like and then the contrast that to the early failures and what you learn from them? If your mind you know, I am, I feel, Humboldt in the sense that I've been able.
And I have the honour of working on solving this problem. To me, it was a problem I think
from the beginning that I wanted to solve. It was never about how big it was going to
What palliation we were going to get home,
money we would make. It really came from a mission and so to me you know I always talk about this, but is so important when we didn't want it didn't work the first time and then the second time we started getting people to get to class and my heart jumped for joy when that first person book that
fast and I feel the same on a hundred million preservation, and that to me is the important thing is that you don't lose that
connection to your. Why and, to be honest of you know in the beginning, I think I made a mistake because
lost that or I don't even know what that was a kind of was you know what I call false signals of success in the sense of
it's really easy to get tied to how much money did you raise how much press you're getting humbly followers you have? We got into this amazing incubator programme and all those things made me feel like. I was succeeding, but I forgot the most important thing was to build a product that worked
and that was solving what I wanted to and once I realise that I, through everything else out- and I went back to that- and I worked hard- I built a scrapping product, I think in the Tec world. We talk
about this thing called an M Vp, which is your minimal, viable product, and instead we spend
a year, which I did the first time and I spent a half a million dollars, building a product that completely didn't work. This was
You know me saying as our first remunerate, because it was an open table, for
says so there was no membership. Ok was just like a database of classes, but you could look it up and decide where Dominion
contact with them yourself, as opposed to going through your organisations that have no, you could actually book on the site. But it is so interesting as its customer behaviour challenge and the sun so
it's interesting when you list a bunch of stuff for people have fear which I know you probably think about so much
It was too many brain cycles for people to get through to book that class, but one
made it a membership. We made it a community, we made it a value proposition,
made it about discovery. So now it became. I can't wait to go to these classes verses all the thing.
That we're standing in my way and you re paid, you know so
this sort of unleash to you to make? You feel like these classes were gifts, Tioga versus failing, like pressure and fear?
just unleashed the psychology of making. You know fitness fun right. People started looking forward to classes and you go back to the original question. It really kick became about what was not
working with people were not going to class, and I realized that most people and I'll be honest. I am a forfeit eleven human being like
scared of working out. I'm scared of ways. I never felt like that.
it was for me, but then I started a real.
Thing. I wanted to build a product that made it feel accessible that you know it made somebody who is scared to be able to intervene,
Then there are spin bites in a class re or wasn't flexible, feel comfortable, trying a Gilda class and on the flip side, all these businesses want more
all right: they needed more people. There is a huge surge of boutique fitness classes, opening up and many of them needed nuclear
and in the door, and they were finding trying to find ways of doing it, even giving away classes for free. So that's when we
realising there is beautiful way. If we could find the right price thing, the right value proposition and inspire people and motivate them to actually go there would do to change
first while they made the decision just to become a member and have access they'd have to make all these individual decisions right or wrong. I get that, but what else did you do to create that in
racial in your site, that made it go and what was limiting version. One version two inversion: three depth marginal,
simple open table of four classes like I said we didn't do much research on the customer side. It was literally attack plugin for us on the back and it was sort of you know. Do it yourself model,
the second one was a one month. Discovery pass where we put together these free classes, studio owners had you had one month to try ten different classes. They had to be different ones that you ve never been to before,
Are you in one month, so this gave everyone an ice timeline right to say: ok, I've! Thirty days, let me go to yoga clasping clause, you my class, get it all done. They loved it. So much that p.
Start frothing us in a sense they were buying that product over and over again with different email address. Emails is great. For me, this is the first. You know your instincts re, especially since they know you can't do that and asked people started
This more and more. I remember as an entrepreneur thinking we a second. They want to do something
and to give us more money and we're saying no and that's when we did a survey, we asked them we're like. If you can do this monthly, would you do it and ninety five percent of them said yes, and that was the big a moment. They loved variety
you know that was actually what was sort of missing rave you subscribe to one jam or one studio, you don't ask
We get that variety feeling that gets you out of your fitness routine when you need to, and then most people and falling out, and so this was what
inspired a whole new programme for ever
one, and that was really the differences that third one is really the monthly membership versus the one month path,
convenience and variety, and then you know one of things that I try to talk to and not a lot of new entrepreneurs are not coming up in the text.
Street and I'll get incubator and some are always trying to make the perfect product and non viable product is common in that tech industry, but not for the general public,
Why is this so important in an hour did like you said, you spend a half a million dollars in which one phase one or two areas on favouring here I mean you, know three Vive lacking at together. If someone made a reservation, we were therefore am fulfilling. We did not care yeah, you spend all this money, didn't get the results but less money and then eventually found by actually doing your business and talking to your clients what they really need
what they really wanted. I'm sure you now you coach other entrepreneurs
you meant, or people guy alive you may have it. I don't care what it boasts. You give entrepreneurs
getting the journey were uptight about making a pervert brought it. I
it or myself, and I believe most entrepreneurs who truly believe in what their building of emission of SAS not product obsessed, remove the right. Do not it's not about a product, it is about what you decided to solve in the world. Your product will change it old change. Many times for your mission should not write your wife
sure? Why is your true north? It helps guide you through challenges through you know, ups and downs that you're going to face
If you don't really care about your, why you will give up the first time it doesn't.
and let me tell you something: isn't me many times
it doesn't work. I was unhappy
Go home will be quiet, not your product or yes, absolutely arm of the ideal clients and meet their needs and the product will move to care about something right, and I think you know for me. I felt like every part of my life.
to that moment to solve this problem for other people, and you know that's why it's
ten years later and I still love what I do, because I care so deeply about the problem I set out
two and I still feel like we're just getting started, or you couldn't massive momentum and then you bumped up listening, call cobra just like I did, and you have why
glass, whose my alive glasses and outside usually of twelve thousand thirteen thousand b.
a stadium and all of a sudden it was illegal that more than ten people, so you did something really
You have one again. This is why I really want to bring about even more than your success, because anyone can be fortunate to find a niche work their tail off and make it happened, but its very different
to have the kind of resiliency that, when all hell breaks loose, your business is now being governed in a completely different way to find a solution so tussle about what
when we go back to how much did like almost lost ninety five percent of our
and were preserved, raises the Toulouse and then how did you adapt it? Ninety vipers
our revenue within a week- and you know we froze all of our accounts,
Obviously, our cities were shut down. We had come off of our best month. Ever endless are
billion dollar value issue, like we literally at that moment where these and then covert happened? So
it was a shock to the system. But you know as
we are talking about. The dna of our company is about iterating and pivoting. It wasn't it
Oh no, you know what are we going to do? It became wow.
We're going to solve this. We want to keep people working out and we need to keep our studios alive and all of our attention went to solving.
those problems right away and thankfully get away
experimenting with video in the past few years, so we,
this amazing product, it wasn't perfect, we split the whole entire site and made it so people can use all of our digital products. We got
Syria to do lives. Remember my digital book or actual line before that we had a few things like in the making, but it wasn't our main product it by no means was anywhere comparable to our current site.
So within a week like the whole team, just flip the site- and I think that's what shows you, what resilience
and pivoting, and we don't get scared. You know. I always think about this moment. We changed our name in two thousand and fourteen. I started the company in two thousand and eleven and soda too we ve actually changing three times as a company with averse to it was dabble now than it was class tv and then it was
ass fast and you know people. I remember
that day when we decided to change the clasp ass. It was because, by the way the product was called the class activity class fast at the mouth.
Seven we knew we had to change and we thankfully got the domain and all of that for class bass and
was scary right. We had had a lot of branding alot of marketing, but you have to think ahead and what's going to be best,
future, and I think that's what really has gotten us through the course of covert.
We know there is then a beautiful future ahead,
There is a way of keeping people still engaged in giving them something in the magic of class past. Even if its virtual, you, you know about fifty thousand white glass tat people do from their home. So
Palatine obviously provided carbonized opportunity just like having enough zoom in technologies like this is changed the world great? That had happened right before this happened for all people, but
How did you go about getting all those classes? Were the classes there existed? You gonna people haven't creek,
says on line was logical about it. Just out of curiosity, and how did you get so many classes rapidly
with so many of our studios also very quickly went to zoom right. They need to keep their clientele, they wanted to keep teaching right. As a teacher you crave,
teaching your students, they re athwart, and so we wanted to make sure that was easier. We wanted to give them more once can marketing ray and being able to come?
while all that information it's impossible to get in?
EL from every one of your favorite studios and know what time their classes are. So once again we went back
the convenience and the variety that was the magic of the product and listed all in one place. People had a subscription, they had credits, they could use it
to book. These live stream classes and our on demand classes, and so a lot of it was
no makeshift. I won't say once again it was an imperfect product, but we put up what we could to keep people engaged and what was the response that has caused the business? Doing it's it's our class
and serve migrants, but our classes more open now around the country and around the world around the world were seeing were definitely feeling you know, people going back to classes the really raping, as is their working out more so for the members who have come back and places that are open, there are actually working out
more engaged way and I think it's because I run was missing in person classes and I think
will feel more starting this year, ready that there is a hybrid model of that. You know that our homework, how I think this
A lot of people's fears down on how to act
embrace working at home, but I still think- and I think we know that this is the magic of it is people still loving.
send right and there is something not happen when you're I mean we're were excited to get people back to experience.
Is working out and we even pivoted into beauty and whileness Abed. So you can book things like massages and nails and beauty and other experiences that are less guenaud cover.
In France and I think that's once again, pivoting Eddie, you know our mission necessarily wasn t to fitness. Always it was to give people saw nurturing experiences loved so that very wide, and we always knew that we would go into other experiences and to be completely honest when I started this, I had creative classes on there too. Like cooking,
drama and music. You know we just had to focus. Focus is important when you're starting a business, so we focused and now that we had this time, which we never had a chance.
To focus on a lot of those categories because we were so busy does give us a great time, actually even change our approach
and do a little bit more research on how to expand into the other car
whereas we always wanted to as covered become again
for. You, then, are you actually having a larger business now, because we have both the online and offline type of experiences? What your view of yeah I mean like a fat. I think it's given us such a great time to work on learning more about our products being a
to figure out what are
summers need our partners need. I think the thing that we all do
no and that we know as a company we always look at two. Is consumer behaviour is going to change on the other end of theirs and none of us can predict it. But what I know of
ready for both ethical red someplace.
talked about how you're willing to break anything to make things better problem. This paraphrasing is at least I mean if something like that I can. I guess I don't wanna, be how to break along the way and make a business more effective. I think that something that is admirable must be resolved to fail and afraid of brake anything of his work and don't mess
and then, when I was dull peoples to business, you gotta matters of business, random, business, you're, becoming only working to visit. You becoming don't manager, current business you're in trouble. If we work on this, someone's gonna displace you. So what tell me your philosophy of breaking it and where have you broken things to make about?
You know I'll. Tell you a story. You when I was in the middle of pivoting from the passport, which was the second product class pass. My adviser said to me he goes the passport is your is cracked you,
it'll be a chapter in your book one day and I didn't
SAM what he meant by that, because I wanted to keep it. I was too scared to let it go because it was providing US reservations and revenue, and I mean in the halls of cost us today,
passport is like a data, feel right for my my tech eyes and people be like what is I don't t like. It really is a chapter in the back, but I think what he was trying to say that
It was exactly what you're in you're talking about. Is it's about focusing on
needed it at the time to help me get over. But I remember by the time we changed our name. I knew it
shut down the other products and it was time to focus and go on
and it's ok. If you need to iterate just do it in a scrappy way, don't be spending a lot of
honey. I don't do things that are bad, for,
your team and your resources manage your business. Well, I see
If I read quickly ethical raised, like five million dollars of the time, that's amazing tell us. I went about that and what? But what was the kind of advisers you, as was it? The network you'd already created what made it possible for you to raise that much capital, an overwhelming
How did you do it? Well, so I started the campaign two thousand and eleven, so that was a long time ago. I didn't really right from the beginning. I raised friends and family, and that came from my network that came from people who had seen my background
stand thing, my being mit certain Razumihin roguish roadsides respect gorget, one million dollars total over two years. I raised a million dollars that we're gonna convertible now the next round,
as a two million dollar seed around, but that took me three years to get to five years
were you raise two million bucks dollar three remarks got three years until I got two to two million dollars and
tween there I had gone out to Silicon Valley twice and I had gotten
Latona so just
everyone. You know it's not easy. Like I went out there, I didn't have a product that was working. I had these makeshift idea.
That's right. They weren't fully working at the time and by the time I got
two million all around now. I knew I built magic because past I started working. We had this hockey stick growths curve
those like for investors is gold, and then it became
the arteries then it became about you know, tackling competition. It almost became about
can we raise enough capital to make sure
We, like you know, continue to be able to protect our mission, protect our businesses and
You know, there's just feed on the street and we moved really fast. After two million dollars. We raised forty million dollars well yeah and then, after forty went on, we raised, we did a bridge round of
already, and I mean over time. We raised a lot of capital that this is a capital intensive business right so to launch a city it requires our team,
to go in to go and get studios to build new marketing, and we have that down. We know exact
how much it takes to launch a city, get it together and were all over the world
now so every single time we want to expand and grow their capital raised. We push it through
and then the business sooner? We know the playbook reimbursed
about how you quit culture. Does we both know cultures, everything in the otherwise adjust you yeah? What how many be placed? How much of Europe over time and-
here's your culture and how do you reinforce the culture since you're, working and thirty countries, so we know we have over
hundred employees now across the company across wall across the globe? Now everyone's even a remote and service? I get even tell you what the office adjuration looks like as much anymore, because it's it's moved around quite a bit by you know. It's been incredible to watch the tea
grow over time. I think as an entrepreneur when you start your you're, not
everything. You got your team in the beginning, you're thinking about building something- and you know
moment where we finally have an office in New York City in two thousand and four
it was you know what a beautiful office that we took a year to kind of build?
and were walking in seeing all the das and realising while, like these people, really made this
and I think what I realized that moment is culture comes from the people who work for you. It is about
ray and at the end of the day as leader, you can't dictate what the
sure you can lead and they can be inspired from it, and I think one of the three
That's so much about class passes how much we love the product. People come to work and work out clothes. They go to class for launch like an
totally. Ok, I think people is walk in there like what's going on and like no like we're
Our leggings, we're in our work out here that prison going to their favorite bar work out. Oftentimes join them. If I can, but that's the culture is because we live and breathe what we who we are
I think over time we ve also learn to recruit from arm from our products over. There are a lot of people
Members who use our product to weed then ass to the Raven Vance. Lastly, there are the best people that keep us
innovating and making sure that our product works re. If people are complaining about your product, you have to listen, you know, I think it's like it. You can dictate and tell people
to do. You cannot tell your customers, what do you? You have to hear what the problems are and try and solve it was.
the biggest challenges faced over the years in this decade of building the business recovered obviously have to be prepared, one, yes or another one, and I'm curious how you dealt with, because I just love seeing the patterns about people's problems. Yeah I mean to me the whole thing live solving this problem of really getting someone to class
it feels it feeling designer show up. You know what it's like, I said
million reservations? That's a hundred million hours of people's lives that wouldn't happen before this product credible Europe.
I also thank you.
How do we awesome and it's really meaning
all to know that you know that this wouldn't have existed in any way, and I remember taking class in the middle of Hong Kong and I was with
me why we don't even speak the same language, but we were having the same human experience and I think products that change people's lives like class pass. Has there
products that last- and I think for me as an entrepreneur like I've, always wanted to build something timeless than those are products that will outlast. You re an that's, because it's got something that is about the humans
and that was what I was trying to do. I love your connection to Russia.
its. Unfortunately, rare people start out with it, as you said, and then they get
I got up and get this and so the business, so it's beautiful that its property or saw just your head- your heart.
there is so you know everybody else things they think are their limitations and the culture of tries to great limitations, one for some people and businesses.
In their female or thinking. There are women of color. Those things have not even slightly stopped you you just crushed it
How have you taken the expectations of the
patient that other people have and use that your advantage could clearly have a growing
I definitely had a lot of expectations on me. I think, when you're the daughter of immigrants that you want to make them prow ray, I was straight AIDS, go to MIT, get a good for you, the oldest I'm the young soldier,
yeah and I think for me. I knew I had to get off the train at some point right,
and that was sort of this journey I went through when I was at bay,
and I realize how much I love to dads and I didn't want to follow
business school route, and I wanted to chart my own jury and I had to get off you don't, but that all being said, the foundation
my education is such an
Orton reason I am who I am right, the network it provided me the opportunities it gave me it made it easier for me, too
some of those checks, one hundred percent- that's because my parents made took a huge risk and invested in that philosophy of making.
That education was? They are so that's like a very big part of it and I think the
side of it being a woman of color. I think I am
who I am, and I ve achieved what I what I have to date, because
I'm an indian woman. Yes right,
It is truly not a weakness in any way. I see someone like my mom, and I know if she was given another
opportunity or lived in a different time
when the world she would have done what I did, or even more and its because it's in our blood to work that hard
to have that sense of duty and that's what I was given by where I came from, and I
I will let them go, and I know that's exactly why I am sitting here today is beautiful and my wife and I go to India about once. Every other year we bring about a report and partners, but every two years we have to look for the culture for the very things
scribe out in that connection, to the spirit of this all which is part of the culture to some extent, and I think all of you, one of the good.
Things is to understand your heritage and to the strength to your heritage instead of what you might perceive as that weakness heritage or your gender or your background or your color, where the case may be last
and then I would ask you to stay if you mind we're going into a second entrepreneur and then we're going to some questions and the group for all of you. If that's ok, so tell me about failure and how you look at it because
almost every green entrepreneur who hasn't radically different view, failure than the average person? That's why they are. They are what you have. You have failed
where'd you learn it. How does it practically impact the quality of your business in your life? Failure? If data point, that's alright! It's what data point data point on the part of the journey. If you want fair, if you want success,
you're, gonna experience, failure its there's two points in the journey and you have to be able to do
with it if you want to be successful and you can feel that by the way successes the moment to its all data point right,
you're just on a journey to arrive somewhere else,
it's gonna have ups and downs, and it's what you will learn from that moment. That's most important
Stay with us, we were, but let's go ahead here. It's biologists and gentlemen gave it up, or so I really like to create contrast in the journey.
entrepreneurs, but no matter what you'll find
Many may be different journey would certainly different for our next entrepreneur Oregon Interview
raising these successes as well, but it had point
Ups and downs, like all journeys due in the mindset, becomes where the most important components so the purser about me.
Famous Davidoff Dave
Dave's, killer, bread, which I know there are a lot of fans up. Air makes a noisy. Do I gave killer bred up. There has a different story, has no journey started in prison. You went for four different sentences over
fifteen years until two thousand for he got out
changed his life became an example. What's possible came up, the new recipe went back to the families. Bakery enjoy
his brother, who gave a second chance and they started up their import,
the farmers market started marketing. In six years later they were women,
fastest growing companies in the United States in a magazine point fifteen
literally eleven years later. He sells his business for two hundred and seventy five million dollars and shows people what's really possible.
Welcome to all that there was such a pledge it, this repression or not.
Like you. Listen I liked
at the beginning is that's where it is for people you added interesting childhood. You kind of grub going to church began with both parents. You got what free siblings there right I've, death, resentment, siblings.
and then things went kind of sideways, and yet you ve turned your life around and become such an example. Tell us, how do you go from a kid growing up in that kind of environment to addicted to selling math
who becoming better spent this elegant business to being an art collector.
What does that mean you ve, taken on every journey, you can imagine, tells a little bit about the journey of your planet. Quantum journey
You know I had such low self esteem as a child and
I really don't know what I was
I didn't think I was cut out for anything
I guess essentially I mean my family had a bakery sway. I grew up with this weird
We owe this weird bakery right and I didn't want to do that. So little wanting
depression and lead to methamphetamine.
And shovel loader methamphetamine changed. Everything is my first transformation. If you will
what happened on the other side of it, though, when it came down,
There is never a good thing right. I will let you for jobs to prison. Judge me it's not
transformation, you aren't you gonna, have I
eventually did have a good one. Now, the age, the wind, this transformation have you been in prison for
article fifteen years I mean it's time you
and what was the difference? This last time that you went in and did you get a vision? Will there did you to set a goal because a big part of your life is theirs greatness and everybody? You didn't believe that before windows,
transformation start to happen a you or with just the idea that you want to do something different for me,
was hitting a bottom,
here I mean I had a lot of violence, but this
Decker one was a mosquito. I was definitely thinking about suicide, quite a bit in there and was my fourth trip to prison. I have a seven slash two and one slash two years that I ended up doing. It was like a hundred and eighteen months sense, but anyway long story short I've been on I've been on.
the waiting lists for like three years to get in to this drafting programme, which you know I had no idea what I was getting into.
The same time they had not through to get into this programme
I also asked for help, and I
this is the most important part of my story. Is that I was willing to ask her out and it's you
In view of that, that I discovered was
this powerful thing I ever was a frame was what what did it feel like
freeing to you was comforting what was asking for help? What what
not humility, held out to shift. You emotionally asked the question
It was a transplant
given the way the beginning of it was just so powerful because
No longer was I.
worried about when anybody thought a great feeling me. That's great feeling you get this dismal,
were you just everyone?
point on. You really don't need a body to approve, and that was
big beginning for me, but it also gave me medication. I got medication
and for me the medication helped, and then I strongly afterwards.
To go into a program that changed my life and what was the programme,
during the drafting and where'd. You learn what
experience there. Well, I am
this sort of artistic a little bit by and the bread was sort of art, but this was
a little different because you're, it's very structured, so your drafting
somebody has an idea for something and I would have ideas but large times. I would just work for those people who had ideas. I would draw up this idea and then I would you know that
why so powerful nowadays with computers and just
this modified just like that. You know a lot of new ideas here and there and let you up to do this itself
you started from a creator instead of just a manager of your life. To some extent is that true, right, I beg,
The first time I live, I was able to have a sustained happiness.
It was a greater emphasis on the. Why did you go
and again I was saying from a perspective of now, you were creed.
things as a budget gonna managing your life was that sense of creation was that the liberating factor that makes up here that's really import
because for me
into design things as
don't everything in your life, the mental
neither Jason design products design your life. Yes,
words together. It's like writing. Products started making about designing your life. That's very cool,
it's all the same, seem symbolism in that's us and in that way,
happening in prison. Is that great? You have this glass ass? We learn that
then alone, and so, when you begin, when you got out, did you did you decide you gonna go back at the bakery? Did you talk to your brother Gwen? Did he invite you about Gaza
good relationship, Poesy upset with you. What was his never were nowhere in the early days. I think we are
We did as a youngsters is like eight years older than me, so I always looked up to him as yet. But then we we we became
aged war later and
well, just a really good guy
away different from my dad way, different from Asia Sky. But the challenge,
well enough to say that we can get along and it
that humility that made it made me.
I think I could do it remain like I'm a nobody right, I mean I'm somebody, but I'm nobody.
I don't need approval, and I thought I could do it, but it was a lot harder than I thought you said you asked for help with that. Other people
that God was at both,
when I say asked for help I
look at a higher power, but I off
people who get all through evidence based knowledge. Yes, again,
through maybe empirical thinking whatever you, you got, ok, that this person can help me an earnest again.
you melody is such a big tracker, so Glenville that you may leave out the changes
and that made him willing to trust and say: let's do this together and did you come to him with the idea of building a new recipe, or did you already have that idea, or did that happen after you came to work in the bakery again
because he always knew that. I was created right. That's what you asked him if he'd say well, that was what that was like the x factor, bring a day back right.
ever thinks. You're gonna have that kind of success right, so I I got back there and
I went to work for twelve bucks an hour.
Like everybody else. That's called humble writer reminder to be humble. So, and I worked my mom's garage. I was happy
and I was working ass often saw we add you know I got
for forty hours. Wig
I work. Seventy you know them
I get it like everyone to our people.
about your head over. There is well on the way
it's like life. Would you want to do exactly that? People need to remember that. I mean it's going:
what lesson I work ethic is crucial. So I did that and my brother and I
others like ok,
Well, we need you to fix it
he's right now we're cookies. Then we need to make the cookies more modern so that they have always trans fats and other stuff, but I wouldn't go further and made a big, and so I made the goodies and now I'm now work a bunch
ideas and cookies
my brother comes along and goes
this was just a sign that we want you to make bread and bread. That's a whole different, ballgame lottery.
Actually, bread is a much more difficult thing.
create or to try to figure out here?
they help reform with consistency that yet well I did advocate
had started that such is my dad was a guy that were was a healthy bread out on me and Glenn was too Sir
I have to be so part of humility has to say.
Couldn't have done this without those four?
Romania. That's beautiful there, sir. It's hard for me to say that when you got the muscle ha that's a good well have anonymous. Does alone will tell me out, so they give it the assignment. Do the bread, the obvious it couldn't have known it would become.
because it was not tell me about the branding. How important was what was the name of the old company, the old bakery in, and tell me with a decision now your brother responded to it. Had this come about.
You're back was the old brown, but there were other brass. Before that. I mean a thing: I've been around for fifty years. It was you
fifty years when I start doing this, and so on
trying to brand nature big.
we didn't know we needed a branch miles. In fact, in my mind, I
I want to make bread that will be part of the family business. Yes,
turn away in his own way alone. Is it just happened by
she disappeared. I guess
What happened was my brother,
I want to call the bread Dave's red
I'm like a red who cares about dates, remain and then the ok
we're gonna do that, then we need to tell my story beautiful how
How can we do there and not tell my story- and I
Well, you know in my god I guess join my story. Mattered. Ok,.
I don't know how much it matter bent until later, but
You know, so I wrote on the back of the bag. My story: it's not there
more the stories that I wrote is no longer there, but you see just a little bit of an evaluation here, so anyway,
This has been very personal from the beginning.
and I took her to the farmers market. Well, the killer
The second variety of bread I made was called killer, bread and so
eventually was like people like us.
Killer, Brad, I just started Rowan
and then I may, like fifteen varieties, zero. Sixteen, whenever elbow
do you always improving and always improving the bread, as I wear the best, I could
what you want, you have a product that people expect. Yes, you don't really want to change their minds and like the music, they like, that's true,
but those voters, in both cases in any great art. But I know, if you can get you look at it,
business. It's all innovation and marketing right. If you dont innovative, you don't keep buying it, wouldn't make it better than if you dont market, no one's gonna wanna have interest, and so you started there in Portland and I met
One stage was finished. Orbits correct, you'd made a huge bet. The two of you you in your brother, you went in
found. A new facility was like one and a half million bucks and you didn't have a casual or to cover it yeah and like six years later, you didn't fifty three million. But how did you get? Why did you make that choice? How difficult was it and
you know, how did you make it work because everyone has an entrepreneur has take risks.
everybody says they like taking risks until they do it and they lose right, announcing biology made the same? Not so. How did you get yourself? The do that why'd you do it and did it make a difference if you hadn't done, that would be a different business. I'm cool
the question I
originally with a gun,
discuss it amongst ourselves, like
do we want to just be
a famous up here in Portland yeah, but I was always like my
my nephew is also partner, mine
He and I were always on the side of you. Gotta grower, you're gonna get smaller
so we did by one point: five million dollars was a hell of a lot of money in those days and we
get. It was what those two thousand eight that's what we needed to move in order you casket,
and if we hadn't all wrong, did you can't go? I don't know
What would happen we
we always had to take advantage of these opportunities and grab them. No Madagascar. It was
it was scary. Others are it. Is we ve found out? He is what it is man. It's not easy. So tell me at what point
Did you after that? Did you make it? So you don't have to worry about that at what point was cashflow no longer concern,
Did it ever? Was its core business in the days can read business, it was always
so we are always put the money back in business and actually, but we did start haven't money. We start down by houses. Cars is not like that quality life, as well as good a bag and have been about material stuff burger.
nice to have it
more about. I get excited about.
Innovation, like you, said things that are when I can actually make it did
in the world, I got off on that you could see it in the face of a famous by outrageous light up every one of us every great, because in the beginning
is this: the rewards are not their economically. It's like having a child rewards.
Ownership, others of my kid but as time goes by, you start to build something as impact, but you have to have that vision at an early stage or you don't get through. It gives the economic stop. Everybody gets in business just for the money. Rarely makes it
you want me to other right we'll make I love this. You know I love the prospects,
the process I was fortunate enough to be able to discover the process was in prison reform made any money or even knew. I was going to make money. I just thought. Well, I am Deville on developing skill.
And I started believing that I could. I could develop any skill. I get you.
Anything that I worked hard nor that it yes, you know, and that's that's really what they call a bread.
but culminating Dave Killer bread, but
was early years were all
Just they present. The matter out, like you can be,
beware of Europe S Beautiful House,
the lesson level out a billionaire storm of rights or its awesome. Tell me one thing: I love about: you did it, you were given a second chance and that you
If I think about a third of your employees, a second chance meeting tell people about the programme you dead, what people that are getting,
had to correction stations and giving them an opportunity. We know it
It wasn't really a programme
It is now and I'm not
part of it anymore. It became that way
because we experimented weapon
yet as we because a mine
success my my experience. It seemed
he is the other people could be excellent. Report
is human resources and so
we were there,
or even really,
say, an organ IRA. Third felons really like that just happened. Well, because
what happened is a once. We start doing it
realize Wheeler pirates reactor people fairish couple years was there was like a fifty
there was like fifty one hundred and one year whatever it was early part was really tough because we didn't have in a jar
just us and we did
Well, you know
to deal with all this growth and
Kids. Are these people, kids, these guys gonna, be delayed Deborah they get out and in what way,
Do as I go look for a job to a temp agency and this too
The agency was, if figured out days, killer, bread is hiring felons
yeah? They start to send another felons too, and I was like none another. That's not how we all want the best that we want the best people as well.
Once all your. That is that we want the best people. We don't care, whether felons nobly. What about people and balance can be amazing? They really can be very resourceful, you're trying to come back to join them. More then, yeah, yeah, that's wonderful and that programme could do.
to this day. I guess up. Yes, yet so
so eleven years, six years after the business, your one fastest growing companies eleven years, if I you sell the business to the giant bakery accompany it,
as one does second biggest beggar anywhere in the world of four billion dollars in business, and you sell for what two point: six million is not merely a hundred setting fire to one zero million.
I didn't get a lot of them or well,
so you ve got enough. You got enough around much. I got
it's not about back. It's so tell me you know of during that time before he saw the business. There is a lot of stress going through you
Europe, however, than on the video, this is what a lot of
people don't understand it's like in. We all have comfort zone right and it's like if it was, if you set the thing at six,
nine degrees in this room, and it goes to sixty two sixty one. Fifty nine heat comes up. You got to do something if you hit that place work yet rock bottom. You got to do something, make it better
most brutal, know what happens on the other side, you figure at sixty nine and that your identity, a reader
five eighty. Ninety ninety eight also bring growth who the hell. You think you are right. You start of sabotage your own success regularly with the right of all right. What's a bigger than
Are they for true, true jails are tells me about that. Tell us what happened after you become successful before he saw the business, but you're really successful and somewhat,
old patterns gotta, took over what was that about what you learn from it? I don't know it was so
much apparent in
it was. It was just settling and becoming
you're, not not putting that out of the sand mega humility either all the greater
So did I learned not put in front of me and remember, and on more likely you know you start re again. I went to Mexico with my my now wife. We we discovered tequila,
I swear to God. I never stopped drinking after that anyway, I don't know what to do so.
then we went to
We want to be we. We came back there
it'll just kept party. I mean I am a great place to party. I have this my voice as it does now actually was day. We gonna stay in the same place it with back then
by a penthouse
and then realize and really bad has been asked SOB Billy down to import than I am
I became party central or government.
We body there too, but anyway we started party at the point is,
and was cool.
I mean I don't know how to tell the story without negative longshore, I'm just going to say bye.
two thousand and twelve thirteen. I was cut out of a job
I still have my business. Do you know what I was doing my lad
we want to blame anybody else. Oh it's just like I screwed up again.
Eventually, I actually quit drinking
for, like six rate weeks, Michel would now and.
DR in Seattle and back from Portland, and where you know I decide to drink, because I was coming meant
you know you guys or mental you gotta and I've never done this before
Never that kind of mental take over here
that I couldn't handle and lost.
short, I smashed into cop cars at nice wow. I wasn't
looking to the criminal. My my behavior wasn't like it used to be, it was different. It was different.
that's. My point interesting now, Michael Phelps friend
item of interviewed a lot of people. The years of my clients are friends,
got more gold medals than most. A lot of countries have to give you an idea that area like sixty eight one of the most readily it's insane, and you know he was depressed. After all this and some other gold medals. I've got the known worked with over the years that they want, and then they are because people think that I'm gonna get some play.
and then life's gonna be beautiful and what they failed to understand as allies really about serving and growing and giving right so and that humility part of you, just gotta popped out for a little time, but sounds like its return
I think so I value it. You know I value ass. I come back to it.
that's not true. I think people. This is really important thing. Learner life is that you're not going to get there
You know that made it's never going to happen. You know you got to get there. You got to be there now as part of your process, and I learn to do that. The design process of my life is is what make me happy again beautiful.
your soldier business made tens Emily
dollars you know have kind of cool legacy is continuing so what's
with you now. What do you do with your life now and by the way I have a lot of
the sort businesses remember one of my early pencils business it over a billion dollars, and he was excited about ninety
and then I saw I'm gettin of employees. Call me up gone. Hey you wanna go to the beach lambs like dude. I got like twelve companies that I'm a heritage
the time I love you and all the time
we try to buy back his business and they can get it back eventually waited
if certain other enable backing competed with his own business wants is. I was up, but I've seen somebody
Entrepreneurs think that boy.
Once I have a certain amount of money or once they sell the business and be happy in the business, actually middle other needs it. You know they got to use this.
the inside. They got to push themselves, they got to grow, they got to have variety and someone who can
we too have meaning a connection. The people can actually brand and then that vehicles gone
Unless we get a new vehicle which anybody can it can be a non profit, it could be a kind of things. Then you see this
dropped as always tell people when you get near the top, sell you better it. We got we're going to do next before you did.
Because otherwise I've seen people and even out of myself at one stage micro years ago, just drop like what happened, because your vehicle become such a way.
Meat. So many of your psychological, spiritual, emotional means not just financial, so what s up in prison or what, when you ve
the business. What of your? Would you think and then stick around
did you get depressed. It get frustrated what happen afterwards and then tell us what you're doing today that you love, while it's like a book right there,
when you first saw that we're you excited to sell it. I felt like it was necessary was time you know come to a point. Where was it my company anymore? The way I
was passionate about it to the ground. So much yeah never sees things were going around directed for me. Sideways of you will know it wasn't going. Bandages wasn't wasn't my thing. I created this thing with law
for every variety of Brad Amy. On this plan we used to have and they just Sabre Day. That's another style saw their do good things to say anything bad about it, but I'm just
and then what Europe needs were, but oh, how I see that with so many entrepreneurs and piles only ten years into these billion
it's not like used short raising, but she's amazing, but I think you see this in business is that in the early days are often there's this connection. You know everybody,
and they get bigger and bigger, and unless you can find those ways keep the mission alive. Sometimes you know that we must
citing time is sometimes the most difficult early days like a lot of my own judgment are friends. We're gonna really talk about the times like I showed up and thrust me a thousand people there.
Having people showed up and I call him to the front row to do affords exactly but buddy it's what made you grow right. Well, there was a lot of broth aspects too. From the time I mean against. My will lie
but from the diamonds. Thirty eight. Now that turnaround in prison yeah there was grows after growth after growth and not they weren't cancerous growth, either
not anyway so way. So I I had so much fun. Yo growing is a the thing in the world which is part of what you do that makes life.
night without blowing. Oh, what is it? Do you know
so I was never able never willing to sit on my right and just well. I M just not
going on so when I
when I sold, but I did is the first thing I did really was. I went on Ebay and I started buying friggin african mass of all banks as interesting yeah. Why? Why ask laugh amounts, but you know I wasn't there.
Every advocated adjust their primitive, been cool, none of them
were real languages because there's a difference you get there,
and I said I have a business now where I have many tens of thousands of other african mass and figures did statues
are not promoted that much more. It's it's your passion it back in and my main passion has become more the pieces that were danced and Anderson ceremonies
things like that. But I mean I just love the spiritual aspect of labour, not weird, but it is doing.
So I did that and then it got out of control.
Like everything in my life,
the girl, we don't make any money, but I have I employee several peoples. Let's go
And then I'm I'm a philanthropist Joe had something to do with went reactors
Well, I'm going to talk about constructing hope, it's my favorite one and that's reason why so, why I like it so much and I've helped him out a lot. You know the best I can and the reason I like him. So much is the fact that construction is really what changed my life, even though I wasn't actually doing the pants
construction I was creating things. Other people were constructive and I was having such a blast at it. I realized the power to change lives, and so
now I ve seen it happen over and over again. So I get involved with that sort of thing I mean it doesn't have to be construction, but it just happens to be something a passionate about this.
You must have people approach you also when it whenever success. Watchman arbitrarily wants be coach by yours. If you have all the extra time health again, but I bet you do so when you meet somebody, who's got a business and they are struggling initially well placed you give them.
Well I'd have to hear more about it, yeah? What's the specific again like, for instance, my the struggles that we add were confiscated weeds,
Drivers were just getting up and hang it up
together. We get along with Canada is that none of us are bad guys, but we don't get along so get out. We dig in alone,
what we saw. The business that's been anywhere now I say I say
gonna struggle, I say struggles good. I I
Day without struggle, you're not gonna, become the person you're gonna, be
so then I'll just only limit
How can enjoy every minute of it? Yeah you're gonna be tough. Looked over here
I think that's important so true, where you bothered wonder farm and ask for some,
God, it's located above human pile back into this as well, so late and jumper.
well, it's a bit again for Dave Forgave area. Let's go for some questions, your first, it's Brian Giver, proprieties, you, gentlemen! So will you have a question for what you got
yeah. So I have a question of cheaper for day, but also for both you and I are. The question is really like what was like I'm curious and what was worse, like the moments where you are
we felt the biggest turn around me, especially for Dave, like you know, I'm,
great value shared so much of your life with us today with so incredible it opened up
which access for means so much for thought. So many of Us- and I am sure that not I'm humbled to be you- know, learning from you Dave and winds. Hunting free by all in all the you're doing it's actually incredible than I am.
We love to know like what we like the turnaround wars like the moment that may that happened for you that may there,
if the mean all that you shared with other states, I'd love to hear that in an olive oil
there is one moment.
It was when I dropped a guy in the box. Was thirty, eight result dropped piece of paper.
asking for help.
The site services psychiatric services, which is a big deal.
I do, you don't really want to show your weakness, especially prison there
a big deal for me and it changed everything are not made you do it that day. Could you could have done it any day? You didn't what was it about that
was it that much more it something you envisioned. What was it that bottom, that you find
You know that that beautiful bottom I mean that
where's. It was a moment and got it was
is a bonus for a night. Not blissful exists so blasted. That's it that's. Why do you think of all those years? Why that moment, what what
Brought you to that moment, glue years and years? What made that the bottom do you know? Well I'll
start for. For many years I was going to prison. I always because I was down. I always thought that I could get. I could be a better criminal, you know,
get better at being a drug dealer in Afghanistan, which I always got better at doing, but I always got there are going to present to you.
I just remember there anyway.
Joyed. Actually you know
started learning to be better at crime, but then, on the fourth time, there's like this
go to work.
You know. This is not going to work. Dave
you're, just not good a crime,
or much of anything else either. But I found TAT. I was good ones when we adopt bottom. Does I split
and misery seemed like an hour and then I have to give me. I couldn't sleep la timeless where wake up sweating bad dreams is horrible dreams, get now to present a common back, that's kind of dreams as Ireland, and when did you know that things have turned around was the time you owned the turnaround. Well, not much longer after that, because it was
like such a relief and all of a sudden. I had self esteem, but it is a healthy self esteem and
I knew that I was Cape Bomb one's eyes to realise those capable of doing things I didn't realize I was without doing the class when you started last reading things yeah pretty much yeah. I think that was it when I started designing. We are all different sorts of things on the computer treaty space. It was very powerful first, why didn't know something like this existed and that you can have that much port, your finger to death and but then it was like wait a minute in these things I never would have imagined and I can do some shifted on yeah start, believing myself in a very healthy way by all your journey is very different, but there was the stage for you are you writing? Who you were to some extent right then there's the shift towards a little about the guru, the teacher that really made a difference you, but what was a moment for you? Is there a moment you could member were that should happen for you and what was the moment when you feel like
hey, I really have a tiger by the tail, so I think for me. I have dealt with this dual identity, my entire life right, a spot like I never fit, and I think that something all of us feel and I was going to work every day, but I was so in love with something else that I was doing, which was dancing and I felt like I was to different people.
And no one wants to live like that ray, and I think I had done that. One-
Younger. I put myself into I with Indian with my indian friends, and I was american at school and I tried to eat here from people and it's just not a happy way to live.
And I think you know with all the pressure I had to have a good guenaud good about exactly from the past, but you know
have a good education and we had a good job and make sure that
stabling, all that I felt like I couldn't go after my dreams and at some point- and this is a really important conversation for me- I was home for Thanksgiving and I don't want to go back to work. The next day I was like I had that feeling where didn't want to go back, it didn't feel right. I had to had successful dance shows by that point. My dance company was succeeding, but I hope it's living two lives and my mom looked at me and this was really important because it came from her she goes think with, and to have that from once again my immigrant mom, who risked her entire life for me and my sister to say that
me unleashed me and then I quit my job. A month later had- and I said I was gonna- go for my dreams and I didn't actually even know I was gonna build clasp us at the time I didn't even know. Entrepreneurship was what I was going to do, but I just knew I needed to give myself the space and time to be free and also good result turbulent. If I read quickly for fourteen days, recycling or when you were, we wonder if the diamond, you said another fine, what my conscience
you're my business gonna, be what made you decide for. I love a deadline like thereby accepting some people are getting up. The deadlines that I'll make it happened right, you're deadline was, I gotta do this now, because I can't live this anymore, but what what made you get that deadline and whether that do you have that deadline? Why did you come up with
I mean I was you know and motivated at work, and I knew I needed a shift actually went up to San Francisco and met a bunch of entrepreneurs because ten years ago,
Wasn't the biggest thing in your city really was just kind of tight Silicon Valley and everyone was building apps and products, and I looked at my
often I was creative and I had this business background and I started thinking what, if I could think of something- and I know the two week thing was injured-
runaways asked me about it, but
me. It was, if I can think of something. This is an option for me. If I can't maybe I should explore
new jobs or new user position, but I wasn't doing at the moment I have my own business. It was identified something or I gotta look. I mean if I didn't have anything I probably wasn't going to become an entrepreneur at that time. I just got lucky in two days later was looking for a ballet clause that change the rest of my life and at what point did you feel like you're gonna tiger by the tail, because the first two innovations than work rate- and we stress that the time through not working or did you still feel certain?
the work carried out during the time of it, once I figured out what I wanted to solve and how passionate I was, I never thought I was going to fail and I think that's when you really know your entrepreneurs that you know you're gonna work through every part of it. I knew I was going to figure it out of the universe was helping me like. I looked back on it and it doesn't actually feel that hard because I feel like I was
so in tune with the problem. Solving that I was going to do it no matter what and I think a lot of people always think that a startup is working when you have like ten thousand users, and you have that hockey stick growth. For me it was reading five emails, I was doing customer service and it was emails I receive from people that they were just told me that this product change their life and I think because for me I wanted to give people what dance meant to me. My whole life. I thought you know I felt lucky my whole life that I felt so I found something I loved one.
Three re, like I found my passion when I was free and I realize that's not what most people get to do, and I was in a light end with that. Since I was so young and I felt like my job on earth was to give that enlightenment to other people.
And when I got those emails I knew I had given them would dance was to me it's in another way. Really beautiful! Look at me, you think about this,
It wasn't that hard. What's hard is hate right? You know it's easy is doing what you love exactly.
Damn I miss better, only really be hard work, but hard Reynard inside you don't have that in conflict anymore. Both of you have found that way where there's no inner conflict. I was told people that if you look at its business, there's only so much energy and business life as energy and its divided between
interval marketing an extra for marketing if your great business, all your energies going to serve customers but
there's interval marketing conflicts with the team conflict within yourself, it's hard to make the job work. That's the hard part, but you you have that
occasion early stage just brought back gorgeous. Ok, thank you. So much
by the for another question in expressing my big Brian,
but so far we don't really want this question too,
my my by soon actually is ok I'll began.
I have this dream of doing business.
For women that have physical disabilities in doing it on platforms such as class path and when I think
things like class pass on these companies. I see that vision comes alive, but it gets so
and it so hard to know like in May
living room by myself like
how do I make it happen and like the first step of just once that early,
Is there no one in my soul, and I was always damages felt myself like one day you'll be on that stage there, like you
be one of them
the police there.
Just so hard to know like step one,
step one that has to answer any advice on those very early stages? I want to be able to play the seed with you. Nobody wanted.
yeah, it's this illusion that you're, not one of them. You just have a pathway that you're just beginning days been on the path for a long time
files in the bath for a decade. I've been on the path for forty three years. So when you look around you looking people, I used to do this to indigo. Oh, my god, you know I'm not where they are and what I was doing
I was judging myself too soon.
Jobs are sincere
passion and you're carrying it so evident with that anyone to get the skill, but I let biology
she goes. You can answer from a feminine perspective, rather my mask in respect of which I think is what you really need. I hope our planet seed with you stop thinking. You're gonna, be there are some day. I agree with you. How
that desire to serve because that's what about these people have,
these people and the reason I reached out to them as their servants. They really are. They weren't
serve a large number of people, so they become successful in business and economics and you serve a smaller
people, you're still life matters and it all start small Methodist. I started the story
mention. I started with a remedy them.
And then I get five hundred people. I was charging nothing. I just want to help people and I thought of five
people, seven people showed up mere all round the room, different locations like what you come down the front row United for days for seven people day and that now do niner
twenty thousand people for six days in this room. You know people haven't ninety five countries, so you're, just judging too soon
but again, how is interesting, but why the what
the wise, the most important thing, and then you figure out where we talked about the tyranny about, but I know
What that answer as well- and I am not going to step on its bio- I mean
tony than cancer that beautifully and it really comes down to just get started right, teaching one person or teaching
a million is the same exact thing and you have that care in your heart. We can all see
it's so beautiful and you have a deep. Why already, which is most people like that
the honest most of the time in these situations you have that just start giving that out to the world and you all the steps we'll get easier but start with one
and if you and set a goal ray, I think this is the other thing that sometimes we will miss. Try and teach one person this month and next month make it five right start somewhere and set realistic
applause and they just keep doing it in your heart, is gonna, be so filled from the process like I said it took me three years to get these five years
That's right, it wasn't easy and I was lost in the first few years as I had a million classes up, there are thinking if I got
thousand people to sign up. I was gonna, have a business and that didn't work. I actually had to just go and get five people to class ray. It's very simple start with this beginning, get the people to show up, and you
have to get started and believe in yourself to do it with a milch. Most people are not looking,
helped someone with fitness whose, in that physical and emotional psychological position that you described and that your caring for them will make them love? You love is the real currency of business
to my opinion. Business is a spiritual game. You've heard me say it, but that really means is, if you can do more for others than anybody else, and you do it consistently and you keep improving, then your gift will make room for you
because you're here to serve something more than herself David
WWW point of view of this. I have noticed a thin if they start believing in themselves when they want to know like what else can I do what else it's right? There was the most beautiful part of it all. Would you believe in your first? You did. It was done. Africa is coming out of prison. You did it for himself. The nose Duenna wrote us along
I see the passion that excites me. You know
I can imagine, are not succeeding if she's days this way, if that's what I think that's right and so the secret
not to let your disappointment destroy you, but that disappointment drive you that's a common denominator,
everyone sitting in the charity or happened? If you say you want to be us, you really want to be you, but you want to be the best you and the best you
the one that will not give up because they have something they want to serve more than himself. And if you have that, and you keep that and you just keep improving you keep doing what's in front of you next it'll appear, the gifts will make room for it. That's my message
all of you, but especially because I can feel a million all three of us we're all lit up. Looking at you, it's not you look at your essence is coming through this
video it's coming across electronically, we're not even in your presence, and we all can feel you halo, yeah, hey
exactly right. I've got all the detainees are already. One of us just go now unfolded trust in God and do your part you're glowing
Sarah Review of a person for the annual.
the question for our three of you. I am standing guard protecting my experience grown with my family and thirty eight years old and I'm super ambitious, I'm super driven, but I know-
that there is sometimes a temptation to give up some of those things that matter so much in exchange first, say: growth or expansion in business or making more money. So I'd left
hear from you guys where you felt like your challenge, where you were being distracted, are pulled into something for your business and they were something that you are leaving, something that you are giving up on your personal side and how did you stand guard to protect?
balance you, of course, between the expansion- and you know- you're your personal expansion and your business expansion of birch and that's a good one. Yes, I will go with you.
It's a tough guy.
Logjams it goes down your values, your morals. If you stick
is what you believe that
they can go wrong. You care to start compromising.
You know that's not days to way. We ask that way. I would never. I was never willing to compromise
there were choices. I had made that weren't you.
about ingredients. Things like that
the choice is, there was like them the best terrible, two terrible choices. I make
in general, I just did
Who was it? That is, that was a legend guys asking also, I think, the pull on family perhaps and other aspects of life as well, but you're right when you say that real quick, because if it with, I had gotten out of prison- and I
It had a family. There was
Like Poland Army, I would
have a hard time doing what I did. Yes
So it is it stuff, I'm not saying it can't be done, but man, I don't know how it'll work for me. If I take me to lot more time,
so tell me. I was always willing to give all my time here to my work.
In my own case, pay I'll. Give you more perspective. You know I married woman, who had three children she'd been very twice before me
but I have my own child on the ways I was really twenty four years old, this about turn twenty five seventeen year old Son cause he was thirteen years, my senior and eleven year old, a five year old and a job on the way, and I wanted to change the world. I have this
credible desire to serve and I want to take people out a pain. It still would rise mounted working today, my life, but I hate suffering
and I love seeing people lit up and I wanted to have those aunt
and I was driven, but then all of a sudden, my twenty forty percent,
It also means a drug addict, so it's like instantly. I had figure
the priorities. I can't put all the
oh gee up air
I've been saying I'm a compromise.
Never I asked
go on air doses had of J P Morgan and she manages like two point: two trillion dollars by the single most influential woman in the financial world, she's a beautiful soul- and I asked her like
dont worry about. How do you deal with family and all these sanctions, because you know twenty every talks about life balance.
life work, balance uses disposable, a bullshit yet of life, work, integration and its torture. For me, I, like I, took my kids with me on the road forbear to time. Then after Weiler relate
they are the consistency, so I had a we even come back. It was. It was hard in its never easy, but it's worth it and
wasn't willing to compromise either one to this day you know my kids are my gets a three of my gets now. Five gets over a four month about
so I've starting a journey all over again I've I've grandkids, but along the way.
All those challenges serve cuz I had a grow IDA grow. I had to be able to help other people by the fact that I had to deal with,
Kids that instantly showed up in my life any grow
I wouldn't grown. If I could just worked on emission per se and thought I have trust in God or the universe
You want to call it. We ve all been created by something and there's a gift that we're here to give to the
world, and sometimes they give us differently. What you think it is, and so I've learned to find that give wherever I am, and so, when the kid showed up, that was a gigantic gift. It brought all kinds of-
I would just how do I still do the business do how to go on the road I was torn. It was painful, I never thought I'd be apart
my wife, my lover every moment we travel most of the time and the Jihad Motions Agnes, I get a plan. I MR motion, in I'm, going to below the average
Gerda, like uttered fifteen cities. I gotta fourteen countries, you know like
What are you doing here, but you figure it out and I think
if you ve, got to decide that you're not gonna compromise and it won't be equal. It's never equal, sometimes you're gonna, but more one place more than the other, but it is worth it and it's gonna make
You are better human, better soul, a better man about her husband, a better business person and that people will feel that when you get up and talk, people can feel when there's something deeper than the serfs,
the old in a very short period of time and their mood
by it, because it's real and real was not perfect and real is not all,
able to manage all this in a perfect balance that you finding your way
young and you're on the journey and I think it's exciting go. How would you look at this?
I would say this question, which is
of a question really relates to
you big aspects of my life, the first one was my
sure of not dancing anywhere ones. I became this
founder and everyone or mine
Asters didn't want me doing anything else, obviously, but run my company, but I have my doubts.
company and I loved dancing.
and it was the actual. Why? Behind
everything I created, and I remember I actually did stop a little bit.
And it was the worst time for me.
The worst time for the business, because I was not as inspired as to what I was greeting and why
and I remember needing to make change
on my team, even in my role at my company, because I didn't want to lose my. Why and what had enlighten me to create all of this, and it took me some deep work to do that, but now
and I will say covert, is a blessing for me personally because it gave me so much time to dance.
and I am grateful for his because I was always travelling moving around so with that
I figured it out, but it does take privatisation and planning and the other big ass.
act as I'm a woman, and I built a company you- and I was in my late twenties and I had a lot of pressure from a pair-
to get married- have kids a lot of things like that and move yeah and
It was really hard and I remember there were times my parents would be like Hale. I want to share that. I was like informs and they really great like for you dating
are you getting married with probation, you're being an indian woman, especially everyone was
married? I will arrive thirty eight birthday, either a dancer
because I didn't want to like put focus on my age and the fact that I was
thirty, and I wasn't married because to my parents that felt like they were fail.
in some way. When I told them it would happen- and I did it
married when I was thirty three years old and I had a baby when I was thirty six and I have an eighteen month old son Now- and I remember just telling everyone thank you. I just
Taiwan, I'm gonna do this on my time line and I felt very comfortable
saying not an early times, though, and asked me which happen specially to women, you just have to say I'm in
when I'm ready you know, instead of doing it on anyone else's timeline and the universe will work
you to make those decisions happen when their men too, of course, my mom's, always like oh yeah, there's a
who is meant to be now you're married wrote back, though, is easier after our just let the world and let the universe to take its place and in those
their genes in your life, don't rush things and I think for women
Obviously, with you know having kids and stuff, it can feel a little better
I am pressure, but it's really important
enjoy your life more than anything in white love. What you do that, as requested.
perfect. Let's give if anyone has passed his directed by Tony Robins, introduced by the treaty, copyright, Robins research, international.
Transcript generated on 2021-10-09.