I wonder It sprang nineteen. Eighty three in Atwater, California, A hundred guests mingle under a large white catering tenet, Joseph Gallows, Cottonwood ranch there. Thirty miles south of Modesto at a launch party for his new cheese company older brothers, earnest and Julio Gallo forced him out of his job managing their wineries vineyard. Sixteen years ago, now, at sixty three he's built his own independent empire one of the biggest catalan dairy farmers in the state Having long ago outgrown the name, Joe Junior. He now Those by Joseph a headache, here comes in for a landing on the lawn and a few startled yes duck their heads and run covered disembarked and helps us

Familia out of the chopper Joseph Russia. across the lawn them Ernest I I'm so glad you could come, let's get you something to drink earnest shakes his head, Joseph, I can't stay long, but I'd like it or the cheese factory If his used to his brothers abruptness, of course Amelia my wife's over by the buffet show fix you up come on this way. Josie Leads his brother to the cheese plant across the street from the dairy he points to a tube attached to one of the walls. That's where underground. Pipe from the dairy comes in like I was telling you the other day. No transportation costs earnest nods, impressive, Ernest follows Joseph into the cheese making room with its huge stainless steel, bats and mould presses earnest point. Was stack of unassembled cardboard boxes, labeled Joseph Gallo, cheese company in the corner.

So you went with that name, well sure earnest I have, a gala vineyards. Joseph Gallo, dairy, Joseph Gallo, feed lot and gallo cattle company It only makes sense. I'd call my cheese company, something similar. I told that, a while ago, earnest nods again listen. I have to get an appetite. Congratulations it's too bad Julia's off on a vacation. I know he would have been impressed to thanks earnest. That means a lot to me, Joseph. Hurt that Ernest doesn't stay for the ribbon cutting ceremony, but then again, they've never been close. He's faithful, his brother, came at all and they this being so complimentary, Joseph thanks. Maybe they finally put their difficult history behind them, but soon conflict over his fledgling cheese enterprise will long, buried family secrets and Pitt brother. Yes, brother. In a final bat

over control of the gallows legacy, and We all love the excitement of a well played match Amazon versus Walmart, Starbucks versus Duncan. We covered so many great ones right here in our show, but there are some people that shouldn't be opponents like people on your own deem well Monday, dot com brings teams. Gather on one shared, easy to use flexible and visual teamwork platform Monday dot com. Tell you first hand, is beautifully designed to manage any team organization or process online. No matter what your needs are. I No, you can customize Monday dot com to that. Your team, specific workflow- and you know when your team work is effective. Nothing can stop. You d start your free fourteen day trial, gotta Monday, dot com, Now there are more ways to be a team with Microsoft teams bring every together in one space with a new virtual room collaborate, lived

drawing sharing and building ideas with everyone on the same page and make sure more of your theme is seen and heard with up to forty nine people on screen at once. More about all the newest teams, features at Microsoft, DOT, com, slash teams. from wonder. I'm David Brown- and this is business, worries, In our last episode, earnest in Julio Gallo Winery went up against the Chicago mom. Then

a bruising battle with labor leaders, Cesar Chavez and his United Farm workers go the top wine producer in the U S, but the french One, establishments, snobs Gallo, it doesn't invite the California vintners to participate in its famous competitions Meanwhile, on the homefront earnest with his eye on the next generation, take steps to keep his empire from failing. This is episode. Six wine is thicker than blood. It's August, nineteen eighty three in three in cast director lives, righty gives the owner of Johnson Car repair the one. So she said the country for a regular guy, not an actor, to play a role in her husband's commercial for gallows, new wine cooler, right now, she's got awry on this Johnson guy, he's leaning

against the wall of the local farmers associations Lodge, has a toothpick in his mouth. She's wondering she thinks, doesn't look the park to shifting frustrated. She takes a stab in the dark and walks over to it. Mister Johnson, I'm a casting director for commercials. Do you any men who were real, friendly and love to talk- maybe too much but they're real likable anyway. it turns to a white haired man at the bar, a Dave. Reject coalmines got into back in the slammer Dave rough car looks up from his paper He's a cattle rancher and boots and a trucker hat yeah again for a stretch for a drunken disorderly. I think why these He takes a long look at Dave. He shortened Shabby with around face and a double chin he's talking about, his friend the criminal but sound

this trust worthy indecent is anyone. She's ever met, she's found her Frank Bartels, but she still needs his straight man, Sidekick Ed James, how rainy list husband, dinner, superstar admin. Is the one who finally cracks it. One of his out. Execs suggests Rainest friend a contractor who built their San Francisco offices whatever, big mob, he's, crazy tall in that tiny head. Like a chicken, I told you crack up just looking at him, he doesn't even have to say anything there. My name is Frank Bartles, and this is Ed James. You know it occurred to it the other day that between his fruit orchard and premium wine vineyard. We could make a truly superior power I great wine cougar. It sounded good to me, so I took out a second on his house. and wrote to Harvard for an MBA and now we're

the wine good or business. We will try to keep you posted on how it's going. Thank you very much for your support the Bartels and James ads or a runaway success in just two years, Gallo Rockets past one hundred twenty five other brands to the top of the hot wine cooler market it accounts for more than fifteen percent of wine industry sales, but wine coolers are the only part of the american wine business. That's thriving an influx of ports and health praised Americans drinking less boobs, driving down wine prices, this makes earnest desperate to find a scapegoat. And he doesn't have to look far it's summer. Nineteen eighty four in Modesto call for a gallows salesmen? Perhaps a package of cheese on earnest stairs earnest slip?

I bought yesterday at the grocery store. It was right next Our wine display earnest. Here's the eight hour block of Monterrey, Jack the label reads Joseph Gallo. He knew Joseph was selling wholesale, but he never, Imagine the cheese would end up in retail stores right alongside his own products. Suddenly he feels like his head is about to explode. He's got to put a stop to this. Hello, Joseph. I got a chunk of cheese on my desk with your name on it and I'm surprised no No one, I'm shocked On the other end of the line, Joe if rolls his eyes at the theatrics, is cheap. It has been in retail stores for only five months in its already pulled in five million dollars and his host Cheese business tops thirty. Five million earners

is known about all of this and the name of his company and never said anything before, but then Joseph remembers earnest favorite strategy of rewriting history to support his schemes. Earnest. It's not like. I kept my company a secret, and I just did what you and Julio did start with. walk, sales and then sell under my own label. Will we have a problem? you agreed on my tour of the wire that the public would never see your name on the cheese and you supposed to send me a letter confirming that promise in you never did on the and the line Joseph's jaw drops. I never said that we never even had that conversation. You stayed for ten minutes and hardly said anything that day earnest budge, he insists Joseph bring MIKE his son and partner in the cheese company to meet with

an Julio Pronto. The next day. Joseph and his son. Thirty four year old, my gallo awry at Ernest Office they Julia with their usual hug and a kiss on both cheeks european style Josie. and Julio are still very close. To see you Julio, I'm glad you're here to help clear this up and Hi Ernest Ernest, not in busily positions for chairs, with sets of two facing each other Joseph and MIKE you sit there. Julio you sit here next to me, if has seen this charade before his brother likes to intimidate people by assigning them seats. Like a school teacher. He said to me with him. So he can get right in their face. fine earnest, whatever you say, Julie sits in his assigned share. his shoulders slumped and his head down.

Is leans forward. His elbows on his knees Joseph You know that I recently bought a trademark battle with SARA Lee over that company. They acquired Gallo salami and that ended with us buying the trademark for the company for two million dollars. Bundle. age Joseph try. to get Julia's attention, but his brothers, I stay focused on the floor Julie. But often told him that he hated earnest speculation on fighting over a small salami business owned by a oh italian, of course, Do it was all you talked about for a while with have to do with my cheese earnest. His hand in his brothers face impatiently its. Very complicated case? I don't expect you to understand it, but We have a real problem with your label because our licensing agreement with gallows salami require. us to protect the trademark from others using the Gallo name, Joseph

like earnest is using the gallows salami dispute as a smokescreen annex used to control him. I don't or care about that agreement, but that doesn't change the fact that I have the right to use my own name on my products. Oh cradles, his head in his hands Josie. If I can't stand this fighting tears, slide down Julio space. Must seize this leave the room Julia raises his head and looks directly Joseph for the first time since they started the meeting you The last thing our mother said to me before she died. She all I want is for you boys, to work together and get along berries, his head in his hands again Joseph, is shocked, Julio's, so upset he's.

Even more astonished he's breaking the family sacred taboo by talking about their mother, Julio, it's okay, It's not like Ernest and I haven't thought before come on it'll blow over, but this time the brothers can't work out a deal from Joseph point of view. It seems as if every time they come to an agreement, changes the terms a few weeks later to keep the peace, If agrees, to allow Gallo to licences, cheese, He removes his own name from the packaging and replaces it with the Gallo company logo. But then Adds new stipulations he prohibits. if, in MIKE from selling the business and galling of all- it has to meet Gallo wineries, stringent quality control conditions. Outraged Joseph calls, Julia

Now you and earnest want to shut me down at the company, doesn't mean you're standards we feel. Like Ernest wants to take this company away from my family he did with a glass company shares going along with it is like want to drive me out of business altogether Julio. Eggs, Joseph to trust them No, no, no Joseph! We never do that. Ernest says it's just Ass, it all lawyer, stuff, we'd, never shut you down what that's supposed to mean you wouldn't shut me down, but you, but my down Joseph doesn't know to trust anymore. It feels so personal, when he tells his son, might points out thing Joseph, never thought of Dad Maybe uncle earnest, wants the named Joseph Gallo for his son, cousin Joey,

his name's Joseph Gallo too and Joey has a son he's named Joseph Gallo. Junior, just like you MIKE, is put the pieces together. Now everything makes sense. one of earnestness favorite sayings is we don't want most of the business we want at all a Joseph sees. It's not just his business on the line. Is about his son MIKE's future too Josephs resolve hardens. He bows won't, let his brothers steamer ever again once upon a time, perhaps when I thought that retirement was afar distant possibility, I'd be a millionaire by the time. I was fifty right well money didn't seem to matter that much so long as the bills got paid. If this

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To hear the whole story subscribed to doktor death season. Two on apple pod casts or you can listen early, an ad free by joining wondering plus in the wondering app it's April. Seventeen. Eighty six in Merced, California, California, forty miles south of Modesto, John Whiting, Joseph's Turning comes back from lunch and finds his secretary on the phone. She puts her and over the receiver and motions him over all these. All these reporters want to talk to you about the Gallo lawsuit a report from the LOS Angeles Times on the line, can I put him through Whiting stares at her work,

as far as I know, there is no gallo lawsuit. Let me talk to him. Widing picks up the phone in his office hi, Mr Widing. What does your client Joseph Gallo have to say about the trademark infringement? Soon as brothers file today, earnest in Julio Gallo allege that his cheese is a health risk. Weighting is blindsided but he guesses that Ernest and Julio concocted this ugly charge for publicity reasons they have to justify suing their own brother. Somehow, Bruce. My only comment is to remind you that Joseph Gallo cheese has once statewide awards as whining hangs up He knows earnest. Gallo is out for blood it's month later in the Joseph Gallo Cheese company offices in Atwater California, John Whiting takes a pile of documents out of his briefcase and places it on Joseph Stairs. I

it fell out of my chair when I dug this up in the Modesto courthouse Joseph picks up the document on the top of the pile. What's this an apple location? Yes, that's your brother's, original trademark application, but more importantly, there a problem records from after your parents died when your brothers were named, your legal guardians They clearly show that your brother's continued the wine business, your father started back in nineteen o nine and They used your parents entire estate to establish their winery Joseph looks blankly at the papers and then at Whiting. So we all know that's how they started. What, I have to do with me? Whiting. without a document titled the first. and final account of Joseph Gallows, guardianship and points way down the page, love

here it says when you turned twenty one, you got an undivided one third interest and even J Gallo watery and it says that amounted to sixteen thousand four hundred and ninety two dollars waiting points to the last sentence and here It says you hired an attorney named flower. you sued your brothers for an additional amount of twenty thousand dollars for the loan of stock inherited from your parents estate. There's your signature Joseph breaks a hand through his hair, but that's crazy. I never sued my brothers, I never would have dared to do anything like that, and I even know anyone named Fowler and We bear what are those figures based on Whiting shrugs It's really strange the rawdon, records or account books were ledgers, so

there's no way to know that Joseph leaned back in his chair, but but I don't get it or why would I be entitled to one third of anything anyway why shuffles through the documents and near the bottom of the pile. Holds out a single piece of unlined paper yellowed with age. The few sentences on it or written in us Binary faded script, Joseph Stay he hasn't seen this handwriting for more than fifty years. It's his mothers He traces the words with a trip finger being of sound mind and body. This is my last will in testament. I leave all property stocks and everything I possess to. My three sons:

to be divided in equal parts. As soon as each one becomes twenty one years of age Joseph feels like you can't breathe. John John. I've, never seen this before. In my life I didn't even know my parents left a will Whiting nods, let's become Ernest and Julio never told you about it the next few weeks, his brow, There's deny dispute, ignore or dismiss everything Joseph asks them about his guardianship, their fathers business. and the early years of their company for the next few months Joseph a copy of his mothers will on his desk reading it often to remind himself of just how much he has lost in July nineteen. Eighty six he Susie and J Winery, claiming

He is entitled to a third of its value, his lawyers estimate that equals more than two hundred million dollars. its December twenty second nineteen. Eighty eight in the federal Court House in Fresno, California, for it is in recess for lunch. Joseph visit, the defence table. killing time by flipping through a newspaper his face Usually tan from working on his ranches, is pale and drawn Joseph looks over his shoulder to see what's causing the commotion at the back of the court room. His brother, Julio. Walk slowly down the sinner I'll, flanked by earnest and three lawyers. if clutches his lawyers are Julio doing here. He Come since the first day when earnest kept telling the media my cheese was garbage

Ernest lawyers said they weren't going to put Julio on the stand. its lawyer suspects. they ve, been caught in a trap. If I'm sorry, I think we ve been outmaneuvered, and Julio might testify. After all, the Oh legal battle is not going well for Joseph, judge dismissed his counter suit. Before going to trial, conclude that there was no proof of fraud by earnest and Julio's. Acting as legal guardians for Joseph he's, refused himself from the trademark case because of a conflict of interests due to as many long standing connections to the gallows family the next year, to take up the case also has a history with Gallo Winery but he doesn't reduce himself under Oath testifies that his brothers cheese is a poor quality and failed inspections. Says he fears. A bad batch of cheese would not only harm consumers, but her the wineries, good reputation outside

courtroom. Earnest is even more vicious. Asking reporters questions like you wouldn't let your name be put on such terrible stuff. Would you, but, despite all the ugliness Joseph still believes Julio Unwilling party to the lawsuit. Until that is The wineries chief attorney calls him to testify Julio seventy eight years old and in failing health hunches. Over the witness chair his hands, tremble, Mr Guy Oh please describe the conversation you had with your brother, Joseph and his son might Gallo about using the name Joseph Gallo. One is cheese label. Well, I said Joseph I use another name since your starting out with a new product LEO pauses and then blurted out his next words in a tremendous rush in a completely different tone,

I said unless you intend to capitalize on all the effort in money we spend building up our trademark Joseph feels a shot go through him like a bolt of lightning. he's heard exactly those words come out of earnest mouth many times It is definition of trademark infringement. Julio must be reading earnest script. In the end, It's always earnest in Julio against the world. Try continues for another few hours, but as far as Joseph is concerned, it's all over the one brother he always look to for love and loyalty, abandoned He needed most. in June nineteen, eighty nine, a judge, rules in favour of the winery is finding painting ugly picture of a younger brother who lied hit his business

plans from his loving brothers pedaled, the shady product and connive to piggy back off the family, reputation Joseph rallies and filed an appeal but he loses that is well and then the losses Mount Joseph Suffragist broke after the trial, his health never recovers, six months after the final ruling Julio dies in a car crash now Joseph has no chance to reconcile with the one brother he'd once been so close to in the following summer. Earnest else. Joseph the winery won't by his grapes, the next year or any year after that, ever it's a gut punch, but by then Joseph's rebranded dairy business. Joseph farms is bringing in thirty five million in sales, it turns out,

Gallo is just a name like any other. After all, the brothers, though, are done. Thirty years later in a gala winery is still the largest exporter of California wines, the families worth is estimated at eleven billion dollars. Ernest son runs the company that still dominates lower in table wines. While Julio granddaughter Gina, is a well respected wine maker in the face of the gallery company just died on February, seventeenth, two thousand seven at the age of eighty seven die just three weeks later at the age of ninety seven They are buried mere miles from the vineyard. Their parents left them. Honest and Joseph and spoken

more than fifteen years. From wondering this is episode, six of Gallo godfathers of wine for business wars- if you like our show please give us five star rating in a review and be sure to tell your friends subscribe on apple pie, castles modifying the wonder reactor wherever you're listening right now and listen, episodes one week, early, joint, wondering plus You'll also find some links and offers from our sponsors in the episode notes supporting them. Helps us keep offering our shows for free another way you can support the shows by filling out a small survey, wondering dot com, slash survey and tell us which The stories you'd like to hear, Note about recreations you ve been hearing. In most cases, we can't know exactly what was said, though senior are dramatization, but they are

Based on historical research, if like to learn more about this family feud. We recommend blood in wine by Ellen Hawks in Gallo, be thy name by Jerome to Chile. I'm your host David Brown, Our boat gave wrote this story: Karen Low is our senior producer and editor edited, and ed by Emily Frost, sound designed by Kyle Randall Hours, he had producer is Kate young. Our executive producers are Jenny, Lauer, Beckmann Marshall, Lily created by Hernan Lopez for wondering. AIDS just in an area from the generation. Why podcast we're weeks or hundreds

solve murders and conspiracy theories this week, we're talking about the murder of Jennifer, Evans and the case of dusty turner. A lot of other podcasts covered covered this case, but not the way- and I I do and I are not advocates. We do not follow narratives. We follow the evidence. Listen to new episodes of generation while on Apple podcast, Spotify or the wondering join one report in the wondering to listen ad free