Wondering September nineteen. Eighty three Burlington Vermont on Church Street, yours, clog the pedestrian thoroughfare taking in the site. Coming through make way. The crowds parties to hippies hurry past the one The bushy beard is Ben Cohen, clean shaven one is Jerry Greenfield and together they on local ice cream maker beneficiaries. There Turning to merchants bag, the only play They can save them now minutes ago. The brokerage firm they hired to find a buyer for their company. its laws against them, the jurors awarded the brokerage one hundred thousand dollars and damages with just ninety thousand, in its account been in carries the spacing: ruin

so Ben and Jerry or out to save their company. Drawing the cash and getting of state before the sheriff season Ben glances over his shoulder and sees the sheriff sauntering up the street Jerry serves gaining honours bill faster, the pair into the bank and raised the counter, the tellers smiles You been high, Jerry Ass, though time we need all the companies money in cash. Now, oh ah, I gotta go check with the man you're, the teller, Russia's into the back to find the bank manager. Ben and Jerry, look at each other and then slowly turned to look at the. its doors They know the sheriff walk through those doors any second now, and if you can. up with them before they get the cash.

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From wondering. I'm David Brown, and this is business wars. In our new series, we dip into the ice cream struggle between Huggin does and then in Jerry's for AIDS. These two american brands paraded legs trying to kid here. The super premium end of the global market for frozen deserves a category worth. Eighty, billion dollars they also champion contrasting visions of what makes great ice cream while

and thus waves. The flag for smooth indulgent, elegant, been Jerry's. Touts trunk filled, flavors, sprinkled with politics. There cold war revived Quality ice cream delivered, tastes, sensations and mixed commerce. If hippy ideals, to create a new flavour of capitalism but in the seventies then Cohen, Injurie Greenfield never have dreamed the big money battles that lay ahead back there. They are two paths with a pint size dream? This he's episode one big so love its summer. Nineteen. Seventy seven and in bill Massachusetts. There's a twenty wait outside Steve's ice cream, Harlan waiting him

patiently in line under the blue and white awning. Our ban and Jerry They press their faces against the window and Watch Steve's old fashioned. Mixer turn up batch of silky, smooth ice cream oh man that looks good lick it right off the mixture blade. Then in Jerry have been best buddy since junior high. Now too, Six years old. These long island natives are embarking on a new adventure, opening their own ice cream. Poorer seems like a thing to do. then just lost his job at a school for troubled kids. Jerry wants a fresh start after splitting with his girlfriend and making ice cream sounds fine. They play Open their scooped shop in Saratoga Springs New York. It's an idea. spot lots of stuff. From Skidmore College loafing around and hordes of summer tourists for the famous horse races, but no ice cream parlour and wild

hot for a location and save for a down payment and equipment, their seat, inspiration from other scoop shops like steed, then, and Jerry Doors thieves. The mismatch chairs the brightly coloured tables. The community Bulletin Board with ads for yoga classes in folk bands. They want their scoop shop to be just like it, but most of all They love how Steve's will MAX Kreutz nuts candy and more into your ice cream on request. The possibility seem endless as near the Counter Dennin Jerry fears with excitement. You see that you can solution smashed up each bars, that's mine, you getting copycats, no, no peanut butter, swirls, scratch that scratch that make it crushed eminent yeah, definitely look there broken up, Orioles, cookies and ice cream heads like the old the cookies and milk. You know what

the open our sleep shop? We gotta do make sense Ben you read my mind, but backing Saratoga springs. There is bad news. Someone beat them to it and opened a scoop shop, so they moved to another college town in need of ice cream, Burlington Vermont thousands of students and its also account cultural hub, a place where hippies come to drop out and socialist activists like Bernie Sanders when elections prevented Jerry. That's a big plus there, old view was forged in an age of civil rights, marches, nuclear standoffs, Vietnam and John Lennon preaching peace from his bed. They want riches They just want to have fun. Men make people happy. They spend their First Vermont winner learning to make ice cream and scouting locations.

They settle on an old gas station with holes in the roof and six inch thick blanket of ice on the floor. its main eighteen. Seventy eight and the people in law I've been Jerry's are proving to the tune of customers playing on the stores. Beata, as the music plays these the last of the chocolate chip ice cream into account the plan to let go where's pick their own Mexicans is history then, and Jerry couldn't master the art of smashing chunks and ice cream on the fly? So instead, there adding the when they make the ice cream and it's a hit up only open nine days ago, but it's already selling hundreds of cone today, running short on ice cream, the next customer approaches a hippie with here down to her waist. She and right in with the alternative crowd who adopted bending Jerry's as their new hang out?

and I ve been Jerry's, we're gonna get you will sugar cow with a scoop of chocolate chip ice cream, Sorry, we just ran out the hippy guy, Is it the list of today's orgasm flavors everything Crossed out in Colorado, French, vanilla, even honey sentiment, there's just one Labour left lemon peppermint care. A chap curls, as she imagined the taste Joe smiles awkwardly! It's interesting Well, I'm here must be fate interjection. I can make you a crate Ben and Jerry's doesn't just sell ice cream. It also cells crepes. The hope is the key

We will get the business through the winter dip in ice cream sales, but right now demand for crepes is tepid I'll call. Thanks, one scoop of lemon peppermint care of great that's. Fifty five including tax all summer sales boom. Ben Jerry are barely charging enough to cover their costs by the their first year they ve one hundred and eighty thousand dollars worth of food failed make even a dime of profit, but the funky must fear and smiling customers keep them scooping on then winter comes. With icicles hanging from roofs and snow piled on sidewalks. The demand for rice green benches and the crepes still don't sell, so been ditches the crane send hits the road and his beat up. Be W Square back to sell,

scream in both to restaurant. In the ski resorts, very few bite but when the snow melts sales rebound so the partners, borrow thirty thousand dollars from the bank with money, a second hand, delivery truck for Ben. Then they are, when a tiny factory in an old mill where Jerry makes the ice cream both for their shop and for growing list of wholesale customers, but when returns. So does that Reddit sales dive the deficit leaves the men struggling to keep their heads above water late nineteen, seventy nine Burlington Vermont and been injurious cramped. Factory Ben spilling tubs with Oreo meant ice cream. You play is a two and a half gallon tab under the spout of their modified fruit, Peter feeder machines, makes fruit. Nuts, candy and more into ice cream

been and Jerry modified dares to mix in larger than usual chunks watches as many ice cream loaded with shattered Oreo cookies oozes from the theatres spout and into the top in France as the steady flow becomes a pathetic dribble Jerry the ice cream staff. I add the ice cream stopped. There's no reply. then turns to see Jerry shaking with rage Ben gestures at the fruit feeder, the ice cream it so soon, oh it stopped again. Has it well being. maybe you should sanitize you're for armed force, digging it into the freezing cold ice cream to remove the Oreo pieces. Clogging up ha

I know I know that usually my job, but really should be your job ban. It's you who wanted these big chunks. I said no and we should use smaller chunks, because then the theatre won't plot, but oh, no, that's not good enough for Berne and anyhow, its way more fun. Jerry freezes. His arm off Jerry customers love, Big chunks, you know that every time they get one they feel great because it's like uncovering buried treasure been, gonna love vision, pieces of Oreo out of the fruit feeder. Hey you think. got it easy. Try wearing my shoes, Jerry Utah Getting that heap of junk truck Romania's z before breaks down and all the ice cream males. You see him but that is Jerry Space fault. He and Ben never argue, o ban. I'm sorry, I know you got a tough too, is just buddy. I know the two

and stare at their feet. Embarrassed there. Ben breaks the silent House we call the machine shop may They can widened the holes in the theater, yeah that'll be good. We can afford new truck, though now but I got an idea that could increase sales, Jerry Gulps, bins, ideas, usually bring trouble, yeah, I pass lots of mom and pop groceries on my delivery roots. You know, We put our ice cream and pine containers. I think I could sell it to him. I don't know, ban sounds like a lot more work for me, got a better idea. No I guess we're making pikes now

in early nineteen. Eighty billion Jerry's pilots go on sale in Vermont, offering flavors like local, while not poor. You meant chocolate fudge. Men, honey coffee within a month two hundred local stores are stocking. Vanden Jerry's within six months they got an order from nine supermarkets in Vermont nineteen eighty one Ben in Jerry's is creeping into stores in Maine, New Hampshire Stately your gets a nod and a time magazine feature on the new breed of Gore may ice cream makers following in the wake of honey does is multi million dollar success as safe the edge toward one million dollars a year. then in Jerry's goes from seriously struggling to scraping by, but that progress comes at a price.

Late, nineteen, eighty one bends apartment, Burlington, Vermont Ben blinks, it Jerry you're, you're, quitting I'm I've been we work nonstop stop years, I'm sixty pounds, overweight and it's just not fund anymore, What jerry you right! I miss serving cones and seeing the smiles on people's faces. When we last do that now Business men exactly that's not us been Udall to stop on my account. Look out still help. publicity and everything whatever you want to do? You know our backyard, there's nothing to decide Jerry. I don't want to do this without you left cell, Hang it up see what tomorrow brings Dennin Jerry higher brokerage firm to find a buyer for the company

and it soon finds a former Mars executive willing to pay a cool half million. late August, nineteen? Eighty two in Britain moreover, mind bands Launching with Maurice Para, proper an eccentric restaurant tour with wild gray, hair and a waxed handled mustache as Bennets purple regales him with another tail from his colorful career so there are was refurbishing. The diner and this woman comes in off. The street was to see what's happening, She tells me how happy she is it someone's restoring it now she always went. There is a clear bottom line. I said yes, special so full of history, that at night you could almost hear the voices of customers past and she goes really What do they say? What did you say, I leaned in close, and I said they're saying

scrambled eggs in toast to collapse into giggles, but then bans smiling. This isn't a social car proper wants to open a ban and Jerry Scoop Shop in Brandenburg and Ben wants to level with him. I need to tell you something: we're selling up. We gotta Meijer selling. you crazy, whose is buyer We count the man from Mars used to work in candy company, think ban, think ask yourself why some big shot from Mars once you're ice cream company, He knows you have something special. if he thinks you're businesses worth buying until it's worth keeping but wanna, be a business man. Businesses hurt the environment and exploit people. I don't want to do that. Then don't it's your company.

there's something about the business. You don't like change it. Bends jaw drops It had even crossed his mind, He can run his company. However, he likes the next day ban. Cancels the sale he's going to run the company without Jerry at his side he's going to run it ethically. He doesn't know what that means yet, but he'll figure it out, but the abrupt Utah angers the brokerage firm that found the buyer. It suits the partners, more than one hundred thousand dollars in damages costs and lost income. It's a figure big enough to sink Viennan Jerry's for good wish. You were,

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had the net sweet dot com, slash wars right now, again that special financing and net sweet dot com, slash wars, net, sweet dot, com, slash wars,. September, nineteen. Eighty three merchants- Bang Burlington vermont- been jerry stare at the entrance doors. The share, could be here any moment to clear out been in Jerry's bank account and handed over to the brokerage firm Ben Watch, the sweat from his brow. Was to what's taking so long before jerry can answer the two ray emerges from the back room with the bank manager. The manager approaches What's going on here, Jerry replies, we lost the court case sheriffs coming to seize everything. If we don't,

manager raises his hand to stop jerry talking then in Jerry's owes the bank money. If it goes under. those loans won't get repaid stairs into my office, I'll meet you, with cash. The manager turns to the teller. If the sheriff shows, Tell him you need to check with me first and I'm in an important meeting fifteen minutes later. Ben and Jerry sneak out the bag with a grand in a shopping bag, the hand, to a pal, immediately heads to the airport and flies it out of state with money Safe from the sheriff then in Jerry's lawyer persuades the brokerage to accept seventy five thousand dollars, rather than the four hundred still a serious blow, but it's not enough to tank and in juries, with the lawsuit behind them.

then in Jerry, set their sights on taking their small town brand to the big city fall. Nineteen eighty, three, the outskirts of Boston, Massachuset Five, a m and shut greens arriving at work here Well, here general manager of polish distributors, the ice wholesaler that supplies Boston stores with hood and hugging dot greens, usually first to arrive, but there's an unfamiliar car in the lot with fogged up windows, green approaches, the vehicle inside he sees ban asleep with his bearded face squashed against the window drool. Is leaping from the corner of his mouth and onto his wild bushy beard green, tap on the window, wakes with a start, fumble sports, glasses and wines down the window.

Hey Jack Ban. What are you doing here Our meetings not till eight garden just after midnight. Cheap is tell tale. I could find Ok, you wanna come inside year, Israel cold here. You haven't coffee or anything. I haven't eaten in like eight hours green, leads banned. The staff kitchen and Wash ISM rifle through the cupboards devouring. Everything fines stares at the burgundy colored pint of Heath bar crunch. He got from then on the lid is a black and white photo abandoned Jerry sitting in a picnic table about to eat ice cream, Ben. I know you want us to distribute your ice cream around Boston, but super It's only want two or three super premium brands and one of them is Haagen dies. Why we carry you instead of a brand like frozen larger opens arbour, then stops munching through them

acts of writs crackers he's found easy were the only one with a name. Anyone can burn out. Ok your pines costs top dollar and contain is scream folksy, not luxury, but we got Knox proper shocks, not have you biscuit crumbs, big piece only. We do that green nods. Maybe there is a market for forbidden, Jerry's, chunky, oddball flavors. Besides their space on his drugs it'll cost almost nothing to plug those gaps with Ben Jerry's aright. I'll take a chance on soon after beneficiaries joins Huggin, does in store, freezers or Cross Boston to get shoppers, interested Bening, Jerry's employees, bomb rush offices and malls, giving away samples while getting chased by security guards, company, also airs at ten second add on local tv

I'm sure you will not have the money to go on tv for thirty seconds, but we should make some of the best. I can you ever tasted The low five marketing works, by spring nineteen. Eighty four Boston bind when he thousand pints of banning Jerry's a week, but then green calls been in for an urgent meeting March nineteen eighty four Paul's distributor Ben looks at green cracks up, does thinks we're a threat. We were a threat. I'm surprised. You even know who we are. This, isn't a joke ban? Having does have been very clear. Our trucks carry them. Pirates are yours, but not both hugging die. Is the brand stores want this? ninety percent of Super premium ice cream sales. If we don't have it stores all ditches. This is ridiculous.

Having does is part of a multi billion dollar corporation. We barely rounding error to them. I agree we're not dying on this hill. With you, I'll, buy you as much time as I can ban that. I can offer Ben feels the walls closing in and dies is out to destroy him without distribution been in Jerry's may as well, not exist once again, big Business is trying to crush the little guy. and feels righteous anger surging inside him, He knows. You're probably lose but he will go down fighting on the net episode, we re wind, the nineteen fifties, we're in battled New York ICE cream maker is about decide swipe his enemies with a new product called

Huggin does wondering this is episode one of hot indoors verses been in Jerry's for business wars, acquit note about recreations, you ve been hearing. In most cases we can't know exactly what was said: those scenes dramatization but their based on historical research. Now, if you. like to learn more about been injurious early years check out red loggers book beneficiaries, the inside school, I'm whose David Brown, Tristan Donovan wrote this story. Karen low is our senior producer and editor edited and produced by Molly, frost, voice, Ding by Michel, Philippine Sound design Kyle Randal hours she had producer is Kate young. Our producers, Dave Shilling, our exact

producers are Jenny, Lauer Batman and Martial Louie created by or Non Lopez for wondering. First, there was doktor dance, doctor who killed or maimed thirty three patients in Texas. Then there was Doktor Fatah, a doctor who poisoned over five hundred patients and mission and now there's a new doktor death doktor, Paolo MAC, Jerrine them oh man, wondering groundbreaking podcast. Doktor death is back for three. Season with a story of trust, betrayal and miracles. Follow doktor death season, three miracle, man on Apple podcast or wherever your listing

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