Introducing the capital. One Walmart rewards card earn five percent back at Walmart Online Games for the kids headphones for dad a laptop for mom doesn't matter! You get five percent back at Walmart. Online you'll also earn two percent Walmart in store, restaurants and travel, and one percent everywhere else. When you want all that you need the capital, one Walmart rewards card. What's in your wallet terms and exclusions apply capital on any October, seventeen, nineteen eighty one it's a year and a half, before the? U S else. First season begins twelve men off white all middle aged or older gather around a large rectangular glass table inside a conference room it sent for, this spare my hotel. It's the unofficial first

for United States Football League ownership meeting. If you ve got money power and an ego, this is the place to be the leaks foundered. David Dixon feel excited he sitting at the head of the room surrounding him or her one of the wealthiest most powerful men in american business? but the faces he recognizes some. He does not there's a corral of coffee and a tray of pastries. They chat football about life, about industry there, a bit edgy with asleep work hardest but they are all here ready to talk about spring football, salary structures, and the house and wise of running a successful league. The He is scheduled to begin at one thousand two hundred and thirty, and at one thousand two hundred and thirty, five. Twelve of the thirteen chairs the only man missing he's the one who agreed to

judges and run the New York New Jersey, franchise dicks Is somewhat embarrassed, it's us those to be this way, I'm sure he's just run in late less, given an extra ten minutes, all right with the minutes, and Bernhard Silver haired Man in a dark suit, pipes up day, this guy we're waiting for who is he again he's successful real estate developer Manhattan, who I haven't, met him yet, but he has a lot of money and enthusiasm, and you know it telephone, the centre, the table its Bayesian bulky with a half dozen buttons franchise owner, Alfred Tubman reaches overrun, presses. Why and another then another Finally, it occurs to a man worth more than five hundred million dollars that the flash button is the one to push Tubman pushes it and the ringing stops. Allow hello,

can you guys hear me: we can who is this o Hagan its each Donald, Donald, Donald out we're all waiting here for you. Where are you right? I'm, not going to be able to make it in. In fact, I can't be part of your project. Things are just going unbelievably for me. I had this casino project and it's going to be big, really big lots of money in it, but I'll be watching to see how your league goes. Okay, bye, but that will hardly be the last time the United States Football League will You're from Donald J Trump, David Brown, with some really exciting news, now listen to episodes of business worse completely, ad free, exclusively on stature premium, in addition to our ad free episodes, you can also listen to tons of other ad free wonder he shows, plus with stitch premium you'll get access,

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From wondering I'm David Brown- and this is business wars. The? U S, S, L is coming to light Team owners or anti and up and the search for talent, is in high gear coaches in general managers, who don't have a ton of money to throw around or taking big risks on players; maybe two big. This is episode, three, a challenge to the king. By now. The fledgling league has done a surprisingly good job at establishing itself. As a sports brand on the rise, the league is broken,

out into three divisions: the Pacific division, Cluj, the Oakland Invaders, the LOS Angeles Express the Denver gold and the Arizona wranglers The central division is home to the Michigan Panthers, the Chicago blitz. The Tampa Bay Ban and the Birmingham stallions and the ethnic division, features the Philadelphia stars, the Boston breakers, though Kington Federals and new Jersey generals who, after trumps brusque departure are now owned by an Oklahoma oil man named J Walter Duncan S, P, in a b c of agreed to carry you s, avail games and a better you big name, head coaches, create early credibility, masters, are sort of a mishmash each carries forty active players. And there are definitely some exclamation point names. Obviously her Water is the leagues Marquis player, but with the accent

should have twenty or so recent college standouts, the? U S, l rosters, look thin their law, composed of Canadian League refugees, average college players and over the hill. I has been calling for the paycheck, opening day, arrives the? U S, L nor the NFL know just what to expect on the afternoon of March Sixth nineteen, eighty three at Exact one p m, abies, he's viewers tune in to see the first, So fairly game, whether I'm lab way I'll be honest with you, I will wait to see how many of you are that the thief, what wall in rank, but everything I've seen and heard in the past three lead me to believe that this experiment, the United they put Bali, have a great chance, apply wearily. In my view, there are not prove with ballplayer to go around where that leads to deal a credible brought. Everyone inside the Unifil offices he's want. The game to, although there

love to admit it throws out. And I felt commissioner, is this wreck he's been constantly reassuring the NFL donors that the USA fell as a joke. But now well now, he's not sure- Sell- smokes camel after camel hysteria the screen and then it Hitchin way. Tat all the people they drew. Indeed, if you look closely many of the fans actually raindrop coded plastic chairs. Only thirty a thousand spectators in rebuilding that holds more than fifty six thousand the federal release, hundreds of green and white balloons to announce the coming of a new era of Washington Football, and the pouring rain sinks. Most of them

and there are stopped into the machine turf. Then a dreary, uninspired game, the Chicago Blitz, destroy the Washington Federals twenty eight to seven, the rest, opening day contests our little better, even Herschel, walkers debut against the LOS Angeles Express reporters. A around the head coach of the express for comment for fair, Why did you only run Herschel? Sixteen times he's not read, but doesn't do you. I shall lead him to make a splash ease the leagues biggest name. The coach takes long dragged from his cigarette. I'm a football coach, not a marketing. I don't ask me that sort of bs question: ok, despite generally, poor, sloppy showings, we generate a solid television rating and there's reasonable attendance games. The so failed. Commissioner dulls out upbeat comments to reporters

things going better than expected. He boasts by the four week. However, Damn ism has doubled, David, Dixon envisioned Spring League heeded factory in the impact of bad weather football player, The snow was quaint. Maybe even inspiring ray, however, carries no such glory watching football in the rain socks and playing football. And it rains a lot in the springtime It rains a lot in the springtime. There six game schedule for the fourth weak and all say get arraigned on the result, empty, stadiums and unhappy fans, but the? U S, avail knows it can't just cancel games. It would hurt their momentum in April the Arizona, wranglers and the Birmingham stallions are set to play in Alabama, but there's a fork

to freezing rain and gusty winds, Marvin Warner, the or of the Birmingham stallions frantically calls. U S S, Commissioner Chet sentence We have to cancel this game. I can't do that. Marvin areas, pianos town, cancelling with It would look amateurish heavy ever been down Alabama in the freezing rain. I have not Yeah will neither have I live here, I'm sorry but game goes on the game attended by roughly fifteen hundred poor souls. Played in monsoon like wines that have fifty miles per hour. Hale helps the players spectator dash recover bear assessment, comes national news. One headline reads: mother nature. One. U S if l zero as weeks pass attendance and ratings drop for Dixon.

None of this is completely unexpected. Before the season started x warned owners repeatedly not to panic reassured them. This is a slow growth business, one that builds gradually. Now what X and fears most our owner egos it's one for owners to commit to an ideal of one for all and all for one to an idea developing a league together for the benefit of the collective, but what is always fear is a governor coming along and saying screw it. I have money and I want to win now on our trade teeth. Nineteen. Eighty three Alfred Tobin comes Long and says screw it. I, money, and I want to win now in way through the season and tokens. Michigan panthers are stuck in third place in the central division: seas, tickets, won't sell and the massive the Ex silver dome, often feels

can abandoned shopping, mall, Tubman, he's a billion air he's not used looking back and accepting mediocrity, so he forks over too. Point four million dollars to sign. Three former Pittsburgh Steelers Offensive serve lineman from a football standpoint The acquisitions make perfect sense. The Panthers offensive line is brutal for the So, however, The disaster, the leagues, in trying to keep spending lean. This outlay of cash flow. All of that up John Basket or of the Tampa Bay. Bandits is apoplectic. When he hears the news, he immediately calls Tobin and he barely knows. Ours is John Bash. I own, the bandit. What the hell are you thinking all that money for three offence Lyman? What can I say I want to win. I get that, but now air,

The owner, who held off shining a big name quarterback, are running back, is going to look at this and say why should I go by the League code when out open? Isn't why should not pay for a good quarterback winds? sky spending, millions on offensive, linemen, look Michael back is getting chilled. He needs protection. This lake needs protection. We can't do this. I don't know what to say for me exactly exactly July. Seventy ninety making through the first you Ssl championship the Michigan Panthers based in Philadelphia hours at Danvers Mile high stating in the afternoon to a glorious start, sunny sky no ring close to sick Three thousand fans on hand to witness historic title clash. Before the game Miller beer sets up an enormous tend in the parking lot bear a fleet of young

Happy college aged women inform fitting Miller Tee shirts handout, free paper cups filled with Bee assign reads once ample per person. And no one paid any mind by kick off time in toxic, Football fans are stumbling toward their seats. The bare tent we'll go down as one of the worst ideas in. U S. Eye fell history. With the game. Wrapping up and the Panthers in the you safe EL commissioner, Chet Simmons holds court in the press box, a new Daily NEWS reporters scores. The first question chat, You feel about all of this. Can only dream of this type of super bowl. I mean look at this close game. Crowded House no starting a league is an easy, but we deserve this sort of it What in the world is there look the press window about one

five hundred spectators, many of them drug store, The field in shake the goalposts in trying to tear them down the stadium is packing cops more Simmons can complete another thought. He said dozens of cops Mason fans as a fleet of police dogs, tear clothing and limbs. U S, s title game: turned into a blood sport when man goes out on the twelve arrested reporters turned from the field with their eyes burning from the spray and a mace fails. The press box, the commissioner size, maybe maybe the free beer. Wasn't such a great idea. The following morning, readers of the Negro poster greeted by the headline: wild fans in ugly clan

chapter Panthers cop. U S official title but far from Denver in gold skyscraper with his name splashed across the front entrance way, a New York Business Man is plotting both his return to the? U S: L and his coming out party as a man not to be trifled with. Business It is supported by male chip, so you want to grow your business now. What you know most businesses hit that now, what moment at some point or another they want to grow where they ve launched a new product or here sales plateau well male chimps. All in one marketing platform is the solution. It helps businesses get to the next miles. By helping the market smarter. That's because it allows you to manage more of your marketing activities from one place. So you can market smarter and grow faster. It eliminates the need for multiple, By giving you everything you need to create, publish, manner,

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August, nineteen, eighty three the! U S availed debut season is over some things went well. Some things went terribly television rating slightly exceeded overall projections that went well The ratings, however, decreased week by week, went terribly partial. Walker wound up running for a lead best that went well but his team, the generals went six and twelve that went terribly the Denver Gold hosted pact stadiums that went well but Austin breakers had the worst ban attendance in the league, not great championship. Game Michigan over Philadelphia went well the aftermath of the chair, ship game cops. Basing fans was

the scene, the? U S, eye was going for and all but one team, the Denver gold lost money. Losses range from one million to six million dollars. Could not be such a big deal for men with remarkably deep pockets, but it is the owl tubman of the world aren't use to financial failure, and this feels like financial failure that Why, when the owners gather together for one of their regular meetings inside a conference room in Chicago Hotel there make a once unfathomable decision for its second season in nineteen. Eighty four The! U s a fail will expand from twelve teams to eighteen. Adding franchises in Pittsburgh. Jacksonville San Antonio Tulsa, Memphis and Houston history,

suggests this is a terrible idea. You expand after five, six, maybe ten seasons. You waiting, established. Your brand of the money is rolling in, and people are clamoring to watch your games to expand after a single season. Well Not only is it unprecedented it's insane, but the owners are scared. The first seasons losses were unbearable. Each new franchise will be required to fork over six million dollars to the league six. Teams means three million dollars for each team. The current, nurse desperately want the money, so fear of expand to quickly will be suppressed four dollars lots of dollars, there's more grumbling about money at the meeting, but the dozen owners. No, they rather stay the course, except for one man.

The owner of the New Jersey generals, J Walter Duncan, has had enough. He hates the lights from his home in Oklahoma City, to New Jersey, fellows I'm out, I'm tired of travel I'm just not seeing the pay off Dunk puts the generals on the market for eight million dollars, hoping maybe a bit. War will result in o eight point: three million, maybe if everything goes right. Eight point: five billion dollars, ultimately Only one man makes an offer. AIM: New York City, real estate developer, who initially planned on owning the generals, has returned Walter, it's Donald can pay ten million dollars for the generals, but not a penny. More. Well, I I guess I'll- have to do

On the morning of September, twenty second nineteen, eighty three, dozens of local and national reporters gathering side of fifty eight story, building on Fifth avenue in Manhattan, their share into the atrium as gold was a gold floor and a gold ceiling, as the report take their seats. A young woman in a trim suit signals to the live musicians to stop. She pushes button on the wall, which turns off atrium waterfall, and then they wait. Twenty minutes pass in the crowd starts getting restless is entirely deliberate them The new owner of the New Jersey generals appears and steps toward the microphone here. Inside this gold plated room, Donald Trump, A grand self introduction to professional sports a guy. Like me, loves excitement

to get into the? U failed at the beginning, but I was just too busy, but now the opportunity came again and I had to go for it obviously reading it's doing we're in is to win championships, its serious business, I'm a winner. And the generals will be winners: the session is what're. You start to pack up the cameras and equipment, Wild Donald Trump retreats to his penthouse office. U S El Commissioner Chet Simonis turns to his second in command. What do you make of all of that This has to be a good thing: the leagues contracted B demands a franchise be located in or near the big apple. The generals. Two seemingly steady ownership ensures that will be a problem and yet something about Trump the commissioner the wrong way most fullness. The arrogance the all about me way of speaking,

something about that. Guy's off I'm not so sure we can trust this down from next time. On business war, the? U S fails surrenders itself to the will of its newest owner and Tromp houses, his plan is merely to create one of America's best football teams. It's to establish himself has a pro football power ass from wondering this is business wars. We hope you enjoy this episode. Please subscribe one apple, podcast, Spotify, Google, pine cast sticker Iheart Radio or wherever you listen upon, casts there's a link on the episode notes you can tap or swipe over the cover. Our annual see some offers from our sponsors. You can support our show by supporting them. We hope you will.

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