Brennan Heretick discusses his viral social media post that saved his dad Mike Heritick's business.
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Act now, your benefits may be changing in the new year
will now. This is a nice change
will now. This is a nice change
of pace.
The tables are turning for a
local restaurant owner after his
son took to social media to draw
support for his 25 year old
business, hit hard by the
pandemic,
the post reading
in part. Anyone who knows my
dad knows he would give you his
shirt off his back.
He puts in 80 100 hours a week
in March, we lost over one hundred thousand dollars
when Covid hit.
Since then weve lost money
every month.
Im not here to ask for pity
im asking if weve ever taken
good care of you and you have
the means to do so. We would
love to have you back to dine
with us
here now to tell us more of
their story. Owners of high tide,
MIKE Teratik and his son
Brennan
welcome to the program guys
good morning
good morning. Thank you so
much for having us
a passionate post.
What inspired you to do that for
your dad?
Well, you know I could see
that his mood has not been
what it typically is around the
whole pandemic, and I could
tell that he was really stress.
Ing and ive worked for
him. For since the day I
turned sixteen, so ive really been
able to see how hard he works
and how much time he puts in
behind the scenes that people
dont really get to see when you
go out to eat and really all I
wanted to do was share, who he is
and just let people know what
hes done to make his dream
happen and what the reality
looks like for us, and so many
others during these times
will yeah Brennan. I think the
story here is how social
media can be used for good and
the turnaround its helping
your familys business, but first
to set the stage MIKE tell us
what business has been like
through the pandemic.
What was the low point?
Are you still there?
Well, the low point when
they closed us down St Pattys
Day on March in Florida, were
doing about thirty percent of what we
usually did to takeout and
delivery service. But people
were coming in and supporting us
and we were working and keeping
all employed.
I had a rainy day fund, which
came in very, very handy to keep
all my employees and its picked
up, but we went to twenty five percent in
Florida and we were at fifty percent of
what our sales were and then we
went to fifty percent and were still we
were still only about zero percent of
sales from last year, but the
last two weeks I got the
best marketing guy in the
world sitting. Next to me,
we were booming.
People are coming out and
theyre, just basically good
people
MIKE. This is a
story that a lot of businesses
are experiencing all across the
country.
What would you say to the
representatives in this country
that are enacting these laws
that impact you and other
businesses?
I would say: save the small
business because thats the
backbone of America,
big businesses and corporations
have the capital to stay and
weather big storms, but the small
guy is the one thats going to
hurt.
Im. Sorry
will im sorry MIKE. I want to
go back to you. If I have a
minute here, Brennan, because im
one thats become very skeptical
of social media.
I see a lot of negativity used.
I see it used for the wrong
purposes, but here is the story
where its being used for the
opposite.
You have gone to your community,
your friends youve gone to
Facebook and youve managed, as
your dad just said in two
weeks to rebound this business.
Tell us how you did that
yeah. You know ive been
getting a lot of people, giving
me credit and everything, but
really all I did was share my
story of my dad and what I see
behind the scenes on a daily
basis. So really I had no idea
that we would receive the amount
of outreach and support that we
have from the post.
You know my phone gets blown up,
getting messages e mails.
I had about one thousand people to get
back to
we sold a ton of gift cards.
Will its really awesome im?
Sorry to cut you guys off, we
have a commercial break, but what.
Transcript generated on 2020-12-28.