Here. Listening to the gold digger podcast episode number eight. Today, the founder of the start, planner Chrissy Dickerson will share Oliver favorite tips and tricks on how to master efficiency and create solutions for voids in the industry. All well experimenting along the way: you're listening to the gold digger podcast with Jenna Kutcher, the live workshops, I'll business podcast for creative girl bosses. So you can train from the experts, dig in, do the work and tackle your goals along the way. Here's your health photographer magic artists and back and she's lover. Jenna Kutcher. This episode of the gold digger pod gas is sponsored by honey book, Honey book is the management's, after that I used to stay, organise, manage invoices, get paid and give every client and elevated unforgettable experience. Honey book is offering twenty percent

Lucy for gold, digger listeners just go to honey, looked out com, slash gold digger to get stuck and get your light back today paying gold diggers. Welcome to this episode, and today I'm so excited to introduce you to my friend Christie, Dickerson, courtesy is the ceo of Start Planner, an incredible uninspiring, motivational, speaker and productivity expert, which, if anyone knows me, I am a huge fan of productivity. She is also the mama of three boy hello currency welcome how think someone we're having me so Ok, see you just stop. And tell everyone a little bit about yourselves and what you do and how you got to where you are today how to keep the short. So how did I get where was today? My path is a little bit different in the fact

that I got a finance degree and my whole. Tent was to going into the corporate world and to me that was my idea of success and it was until I met this boy. Doesn't doesnt all story start like good stories. I met this boy and after him asking for a year. I finally said yes and God gave three weeks after our first date and got married three months later. That's amazing that's crazy. So we got married and I was working in banking and three months after we got married, he actually had a brain hemorrhage long story short he found out. He had a rare blood cutting disorder and I had to do and leaving my corporate job to take care of him. He was having seizures and drive and with a law depressing ear and point in my life by it

of all this. We also found out, I was expecting which crazy and it wasn't plan, I think it was a plan. Just wasn't our plan that we had in our mind and it led me to this point in my life that I really was, and I just want to figure out what can I do that makes me happy if, like I was, there's no point, my like that. I wasn't happy and I really just one, and I didn't go back to the corporate world, I had a new baby and why I love Tiger fee So, instead of doing something that I didn't want to do every day, I seek out something that I loved, and that was photography. So in two thousand nine I started a wedding photography business and did weddings for six years. I and teaching after about three years of doing my photography business because had to figure out how to balance business. Entrepreneurship.

I want to say it didn't write cause. I failed and I laid on of mistakes, but I think that I was able to grow a business really quickly because of my finance and business background in being a normal thing in the industry, so basically teaching I reached out to a graphic designer about this idea of underwrite the books. I was then, this point travelling teaching, teaching people how to be efficient, how to be productive photography, industry, mostly creative entrepreneurs, and reset. My graphic designer was I wanna one day right. This book called start balancing and she was like. I love it. I wanna when they create a planner and she sent over like us brain shot, and I was a kid. I know what a light bulb just went off and I was like what, if we create a planner I've, tried them all and their missing, so many important aspects for business or for life like what, if we create a planner and that is pretty much

not show how our painter was more, and we are only I think, eighteen months old, so we're still a really new company, but it has led me, I mean I'm full time start plainer. There's thinks seven different the law on our team right now. So that's my career path. It's definitely not anything that I had planned, but I feel like every different portion of my plan, and has led me to following doing something that I loved. That's amazing, and what are you love is I very cells meet people in the photographer industry, specifically that share such a heart for profitability and for business, and so I feel like when I met Christie eyes. Like a Hollywood, I am not the crazy who came forward good way because a lot of times we ve learned- and I agree with you comes to teaching is that so many creative people are incredible

this and they are so talented when it comes to that creativity side, but with the business I d never knew where to begin or how do began and how to create systems to create profitability in their business without working their entire lives on their business, and so I love the journey that you ve taken to get to where you are today a little bit more about the start plainer. I am getting my first one and I'm so excited by someone I agree, I've tried pretty much every planner kind of what is the professor? How did you come about this as a productivity? Export? the entire planner is organised and thoughtful, and the content is all designed around productivity. So I love what your pod caskets called, Our plainer starts with goals I feel like in order to know where you're going in order to have a vision you have to set that vision. You have to lay out what are my goals for twenty seventeen. What am I

gonna be doing this next year. What am I going to do in this next month in these goals that you set should carry over to daily task and monthly task, those aren't to do list the things that we should be doing when I say should be, a lot- we say things out loud: I want to lose weight. I want to be Pino, don't make more money than business. I want to do this. I want to travel here, but unless actually put a plan and action they're not going to happen in a big deal prince between our planners and other partners that are out there is finance, mean I'm finance girl. That's where, like that's a big difference in order to make all these things happen, and I don't want to say it's it's spell. A lot about money. But in order for you to take these travels into, do these things and make these intentional moments that you want to create with your family and your friends, you have to pay it pension to your finances, and so that's a huge aspect of our partners.

The personal and and we also have options for business finances. If you are someone that owns a business, I love that and I think, a lot of entrepreneurs and get so clammy when it comes to talking finance there's an I found in my business. I am the opposite of that, because I think that you can have freedom from finances when you know you're farmers- and you know honestly like where you're standing and where you're going and I've met so many people that are then I'm afraid you like open up their checking a cow or look at what those numbers look like or understand their profit and loss each month to month ends. I really love that you're planners and give People- or at least to be honest about where they're sitting financially, but also to really look out like am I being profitable, think about how much I'm working this man is. My bank account reflecting that amount of work in time in care than in putting into my business. I think that is amazing, and I think it's such a good point, because your exactly right and so many

people say. I look at my numbers once a year. I'm density here that the time, and not only from a personal perspective. A lot of people just right checks every month and from a business perspective it is so potent within both that you are very like you said you make a plan and you're very thoughtful, and you know exactly where your numbers are coming from. Your money is going in your money is going out so that you can look for areas to make more money too have more freedom to grow different things to take different trips, to do all the different things that you want to do in life. I love that and for me I can be entirely candidate and say that I wasn't always like this. I used to be fearful money and I think a lot of its use stems from this. I college in the way that you are raised, and maybe the financial situations that you grew up with by it's been so Addressing this year, I finally hired a bookkeeper to balance. I books every month

so that I'm not just going into April or tax season in being like ok, I guess this is how much I made in the summer day spent, but every month I'm looking at those numbers and saying ok was this a normal month was this above average are below average or where are we headed? What's coming up season and I'm sure to being in the play business, it is some seasonal, and so you really have to be prepared going into things like the new year right girl, I'm in cash flow efficiency is even in your industry, wedding, photography, industry seasonal too. So I think it is something that I've dealt with just you know when you deal with a service is a different thing, but when you're dealing with the product eerie, typically paying for product ninety days before you even receive them so from a cash flow perspective that has and something that I really had to learn, because I would do it month a month or looking at the quarter. You really have to a year in advance to know interval,

comfortable with where your marketing planners, where you're heading and all those big business decisions that you have to make. So what was the biggest challenge in launching this later. I know that there are different planners out there that promise different things, and I feel like it's something that people have been trying to crack the code on for a long time. What was the biggest challenge when you are developing start plainer and launching- and you know just kind of you that business as it was getting started hum the with so many in there still like a joke, saying entrepreneurship is solving one problem to the next and joke about it. But it's honestly like I think, that's the truth and you To be someone, that's ok without embrace out, and I actually love that. I love that it's something new and different every day, but I our biggest- challenge when we started start plainer was like that upon was cash. My

business partners in Portland. So that's another challenge. I'm in Atlanta, we're across the country by our biggest problem, was with cash. How do we start a business? I have a business, she has a business had we start this new business without dumping, a ton of money into it, and we basically started this business by accepting pre orders and by phone shopping. In a nutshell, we photoshopped a planner of what we were gonna, be launching what we're going to creating and it wasn't even created yet and This promoters was the casual that we needed to be able to order our product in the very. Beginning, and that is how we launched start plainer, and I feel like this so people want to our businesses. They get hung up on so may differ. Points like how do I do this? How do we do that? I feel like, as entrepreneurs got hung on those kind of things, like perseverance, is so important, because if you get hung up on those kind of things, entrepreneurship might not be for you you've got to be really focus and you got to be like okay, what's his next problem, we'll figure it out what's find the solution, let's put a solution in place with go to the next right now I feel like our

yes problem internally is were growing so fast and how a personnel standpoint I feel like. Were we don't have enough people? to do all the tasks that we need to get done so, now we're in the hiring process looking for an opera since manager when you start accompany it was you know just me and Jenny doing all these different asking. Jenny was really good at marketing and graphic design, and I was gonna photography and writing copy, but we had so many different gaps, We don't have the money to fill those gaps. We were those gaps, we filled all the different roles of a company, but as you grow and the demands become more and more. We we are now taking these tasks that we did and delegating the people and a person to people that are better at it, and we are now that we have the cash to do that and we feel like that's. That was going to take us to that next point in our business so right now biggest challenges on morning. New employees to feel different, specifically,

rolls now that were growing. That's amazing, so two things that absolutely love about that is. The first thing is that you'd accepted pre orders and I think a lot of times when we as entrepreneurs haven't you, idea. There are two different ways we can go. We can either go in, say everybody is going to love this. This is a perfect product or Here too, I dont know if anyone needs is, or anyone is going to actually by this and so pre or earth is brilliant, because one you can make sure that there is a place in that industry for you that people are interested and needing a product that you can solve that problem, but, like you said, it also gave you the funds to be able to boot strapless and get it started without pouring in investing a ton of your personal finances. That is, I absolutely love that in the second

marketing to the email to branding to copy to photos. All of that is on you and I think it so important, especially in a situation now, where were interviewing people at her a little further along in their business, especially in a situation now, where were interviewing people better. Little further along in their business, but do so and honestly say: you're inexperienced business owner, and you started back at the beginning when you have this idea and filled, these and now you are able to expand and said. I think it's funny, because we can talk about games now, but a lot of people are like why it's just me myself and I well yeah, that's exactly how we were as well. So it's all a process and I loved, as a seasoned business owner as yourself, like you, understood, hey, we gonna take the stuff on until we can afford to expand in a really intentional waves. I love that also girl you gotta hustle right? So I know

people's struggle with productivity, and I get asked all the time like how do you work from home? How do you get sit down. What is your data they look like? Can you our listener, some tips that are very tangible that they could take away today and say this is gonna help me just master productivity, a little bit more, get a little bit more work done each day. I can, and I will start with saying I know she mentioned this, but I'm a mom of three So my time is very limited and the fact that have to be structured. So I know this what I'm about to say, is gonna be like? I would never do that by there comes a time in your life and you have kids, you might change your mind. I wake up at finding in every single day without question and the reason I do this is because that is the only way I can do things that I love and also still be the person that I to be to my mom and to my care

its into my husband and beat a friend, and I need to be- and I realise that and honestly, like I have everyone's like all your morning perspective on us. They don't like I'm a morning person when I got there I do not want to get up at five, but I feel like once I had started. You know oh supporting the week. I go to the gym five, thirty. So once I am in that work out and I'm leaving its extent, I love I've already got up and get that done. I hate waking up at five o clock, but so that, remind people that it's not a new thing that you have to learn about. Dislike waking up early, is so important to setting a good tone for your day. Getting some Einstein and if you're someone who have kids, it's almost you know it's almost a necessity to do so that you can get ahead of schedule. Another thing is exercising, it cannot set it in there, but I feel like it so important for us to have breaks and taking care of ourselves so exercising and fuelling our bodies with the foods that we need and that both takes a load of preparation and making sure we're time blocking poor ourselves to exercise and making sure we have it.

Through. We need three other things: there I would mention that are all kind of the same, realms is knowing what your strengths and weaknesses are either. If you can't afford, if you'll have it, themes. If you aren't, I you know your team is me myself and I you can still choose do other things? If you can't delegate Tasso, that would be number one. If you can't delegated to someone else on your team, you can outsource it and sourcing it goes to you now you can. Out source your editing. You can out source all these different things or you can automate TAT, so you can also look at you know we talk about your bookkeeper. Does your books once a month is their systems that you could put in place so that everything? I could go sense so that your bookkeeper see everything once a month, and I talk about this from a business perspective. You can also outsource cleaning your house, you can outsource

so many different things in your life, just to give you more space and freedom to focus your time, energy and efforts on things that you are the best at in your business and intentional moments that you want to have a home the most. I love that- and you know it so funny as today on my to do as is to find a cleaning person and if so funny, because I have always been embarrassed about admitting that, like you feel like, oh my gosh, whom I I can totally clean, the house but drew nigh, have looked at it and we're like, if, spinning four hours, mopping and dusting and window saying that we could be pouring into our business. If we can't legitimize spending that money there, then it might not be worth it, but for us we can legitimize and so we ve talked about and we're like if we just adds- and you come over once a mine and do all the deep cleaning so that we never seem to get to that- never gets checked off of our less. How could that free us more just even mental,

we have reformed better in our business, and so I have to that. I am also exactly like you. I wake up at the same time every day, not five. I am seven a m and I work every single day, eight fifteen, and then I am done for the day with that, and we are also huge food prep fanatics. We love deprived on Sundays, lean and make a lot of chicken and eggs at all. That can assess that. We have been ready to go said. I could not eat makin cheese every single day, even though I wish I d What do you think too, like ongoing with that? If you press all that stuff you're, not I'm like a total food, persons or, if I'm sitting here and I'm hungry, I'm consular thinking what's for dinner, what am I going for lunch? Something just doing those preparation things and having a clean house gives you space to like think and think bigger and not be focusing on other things like what is it can be makin cheese with me somethin else, so I just feel like. It is such a freeing process too that if we do that, allow to get space to be more productive. I didn't really funny question how you

before. I do you have a uniform, but do have the same out for the U air over and over and over again, because they know a people like Steve Jobs who are obviously incredible, brilliant people they just would wear the same thing or same like style everyday said they never had to make that decision in the more. Kay. So I guess I'll be honest year. Ninety percent of my days, I wear black pants yoga pants and then I do not totally have I'm looking at care I think that we have more this grey Lou lemon sweater that I'm wearing today. I think I've or it may be ten times in the last two weeks. So I dont necessarily think I have a uniform, but I definitely him very classic and during the work week, when I'm not seeing people I'm working just in the office, I dont know out of my way to you no dress differently, but I also enjoy you know what I'm going to meet launcher. Friends are doing different things or at the conference it. You know different conferences,

do you love dressing up and adding my style and a flare, but most of the time I don't think about it. I do just where the same thing me say exactly like he likes you all, from the Jim and then just put on the same thing that I had on yesterday, which, in some version of pyjamas person being comfy, and, unlike my husband, probably things and put back on work out close yoga lance specifically for life like geography and specifically, come home shower and put back on work on close yogurt land, specifically for life like geography and specifically for working out? Ok MA, I'm glad we soon had at what would you say in terms of being an entrepreneur I'm being a bomb in finding balance, what has been? Maybe one shift that you ve made over them as for years, I really just freed you up to be in love with what you're doing I don't think it's one shift because I honestly, like I look back at all the different things that I've done over cash.

Almost ten years of entrepreneurship and every difference I was in love with and I feel like. I've really followed, my heart doing what I love and I've never chose to do something. As of because I had to do it so like I've Ethel very fortunate for that, but I also feel like that is dead into the business and it it feeds until the employees and it feeds, because they see that I'm in hired by what I do and I feel like. That's really contagious, but without being sad like, I feel like one of the things that have struggled with your lately is you know going conferences in agenda- and I worked we're just at a conference recently- and I realized that sometimes I get caught up in the hustle and being busy and just you get caught up in although to do less things. I think it's really important to take these mental breaks from your life to remind you why you're hustling and I felt like for me-

when the conferences in meeting people on understanding who they are and is having conversations like this is like what feels me like a totally is what like fills me up and I feel like it too fourteen to understand you and understand what feels you up and Although the you are doing this hustle making sure you're making time for that. Even if it was your question again, I had better do it in your visit, and I mean that's. A great shift is just to be conscious into freaks than I run into this all the time, and even this morning drew like had come to Jesus Mama me where he is like hey like tonight? Let's, just like, hang out no phones, no computers, because I struggled so much because I absolutely love what I'm doing never working, because I have to be working, I'm more you because I have ideas and things and I want to do it all and I feel like it Finally, one of those people that it's like, ok once is over things those oh down, but then when things start to slow down, I fill it up again and then it might only once this is over. Things was,

Oh down- and it was such a good moment for me, like look in my husband envy. Your right like I need to just cite chill out for a night and not on my phone, and I here buzzing, our Ino things like dying balanced decision, important thing to me and sometimes of you to have people giving you those reality. Checks looked like it can just slip away from you so easily. I completely agree. We do here that you know we're always like we'll do that doing down season, There is no now down season. There's like no such thing. I know we're seasonal product, but there's no doubt season. There's no such thing, and I think that my I biggest my biggest wake up call. I'm I'm like eugenic, like if I love what I do and I on us, I could be a work. A hologram, if I wanted to be just because, and I feel like it bad thing. It's not a bad thing, I guess, but it is a can be because I love what do, but I feel, like my biggest wake up call in my mind, or every days I kids

you know it's just like August. I picked him up from school today he's my four year old and he said something he didn't say it like. You normally says it. He said it like a big boy, and like didn't sound like a baby anymore, and I was like. Can you say that again? And he said it you said it again and light you know it just like, and am I in upon me just like breaks inside I feel like I having kids, it's such a huge blessing, but it's so a reminder that time is of the essence, and I think that all the different things in scares that we ve had in our life in our past. Two is: is that reminder as well that it's not all about work, and you have to figure out that balance and you have to set boundaries and were actually moving our offices to afford a work week and that something you know, we're in the middle of busy season and I'm like. I don't know how we're going to do it. We don't figure it out, but I just feel like it's important that, although it's our busy we're going to the holidays. I want you know that Friday

kids are still in school during holidays, to be able to go, spend time with my husband. I want those Friday to be able to go? Do Christmas shopping so that I'm not doing it on the weekend? So I can spend time with my kids on the weekend and I feel like I want that for my employees as well. So that's something that we're shifting to do- and I say this week, but we're actually going to shift it to after Thanksgiving were going to put it into effect and we probably need to cut that now. That's I do love that because I found pointed out when I have immunity like the joke that the twenty minutes of forest seventy comes over, you get more cleaning done, MIKE the eight hours you had before that they were coming. You know like where you're like outcrop, I gotta, get going, and I feel like suing business when I set more parameters earth I know like ok, I've been to be gone next week, so I need to get this stuff done. I am so much more productive and fishing because my time cannot be spent. Scrolling instagram are

Facebook window open in the million dives that I have opened on my computer, and so I feel like things like afford a work week. There have been proven. Not people are not just happy here, but they're more efficient and they don't necessarily get last done without lack of that day, because they are more driven and motivated to get it done so that they can have that leisure and have those three days off so that Maybe that Serbia will be interesting process, but I think that we ve done the map. We ve done the numbers. We know that it can be done in those hours, so a friend of mine. He too, make sure of textbooks he's he said that they have afforded. We can. He recently told me that if employees work over the four days so if they work on a Friday, yet he takes money from their paycheck, so they get a bonus and he takes money from their paycheck. And I was what and he- and I view you know he doesn't. When I tell my employees us they can look at me like well when you talkin about he said, reason being, as I know that it can get done

and I know that I need to be swing this time at home with their families on Friday. So this is their motivation that they're going to get it done and he's like. I've never had a problem, and I just thought that was kind of interesting that's so interesting met so amazing. I mean it contrary to anything you in here, but I could totally understand how that would work so with your employees and even just as your speaking on stages in encouraging other people. What you think entrepreneurs struggle with the most when it comes to productivity, like what is saying that we have not quite figured out yeah that were struggling with its causing us do not be as effective as efficient as we could I think it's what we talked about earlier, its thinking that we can do it all and being efficient with our time, because you know, what's a photographer, for instance, I wouldn't advice one wholeheartedly to outsource their images. If they're not efficient at that, because that person that editing

those images will be a lot better than what I could even be added that make sense and I feel like it, carries over too all these different businesses. You know the flower shop, It is not good with time mention our money and she spinning half of every day a on me to manage it. Books instead of focusing on marketing and doing what she loves is creating flowers. So if you are business owner and you hate the business aspect, making sure you're for business coaches or some one that can help you support you in those areas that you struggle with an with being set up and you can just haven't accountability, partner, someone a friend that get together when on a once a month, because I feel like that's one of the biggest things too, like we say we're gonna do these things were say we're gonna implement. These were safer than we more efficient with our time, but do we do it and if only were responsible for doing it. Sometimes we let things slip so having an account. It will be in place

for business and in life and for all the four aspects of your life like a so important. I love and actually the episode before this one is me with my virtual assistant and we're talking. We talked about how we hired her and how she's now Aforetime employee and what the process of outsourcing look like. So I entirely agree in I've actually said We cannot workshops specifically about outsourcing and I think it's one of the hardest topics to talk about, because people understand it, but they don't take action, and so it's like you can talk to them and explain all the reasons why there time is investment? Doing these certain things by the action piece of it? Is there? the wedding. Those fears of it's gonna take too long to train someone. It's gonna not be done exactly right. It's not gonna, look as good as if I or I'm too attached to these images to let them go, and I had the biggest aha

they stood the images, but if I'm doing it right in camera, who am I to say that some can apply the same precepts and do the same tweaks and probably do it faster and better than I can? And so I think it's out control thing, and it is hard. You know you know starting a business is like a baby to eyes and so letting go of those little things can be hard, but then I can, and so I think it's our control thing, and it is this. How do you know you know starting a business is like a baby to Enzo letting go of those little things can be hard, but I feel like you can never grow. If you don't start to loosen year grab a lot of it. I mean just from start painters perspective we did it all and one of the city is that we use a ship station and we will bring Kara one of our employees. She started in June and we were on board her and I'm a control, freak and fear this way Jenna. But I am so

I am telling people to outsource, I'm telling you pull down, delegate, I'm telling you what I mean, but I'm a control freak and I had such a hard time giving up that control button? now here? I am you know, six months, seven months later and I'm like ok, can you show me how to do this now cause she's come I've given her full ring and she's excelled in those areas and I'm not Spinning my time, energy and effort on that thing, she owns that and she's better than me now. Doing the shipping in and answering those emails- and we just you Know- have systems in place so that we have a tone set, far emails and all those different thing, But if I was still doing those things in my business that I was doing back in June and I didn't bring her onboard, I can guarantee your company would not be where it's all right now he's crazy and that's it is about to even from a financial standpoint. I said I said: I've never spent so much money in my life, but have also never profited so much because I'd now

the space and the time to focus where I am most profit avoid most brilliant in my business and menial task, so the things that I struggle with other things that take me wait too long like those, I will pay for any day of the week. Now I am like the outsourcing queen now because, unlike o Lord, I don't want to do that. I shouldn't be doing that and it's kind of funny how that shift can really change things for your business. Damn it's it's liberating in it will show are you how much you can grow and also how free you feel less so how are you guys preparing for your busies than what does it look like white shifts have to happen in order to be and feel per? paired going into a new year, where a lot of people out there buying their new calendars and planners? What does it look like for you guys? Can I answer me,

I don't know I mean it's not like. I say that joking, but I mean honestly, we don't know we ordered five hundred percent more inventory than we did last year. So it's far Our system that we use last year is no argument work. This year we had one product last year. Now we have. Of nine different products. All with the Sesar is so putting new systems in place and we ve been able to like flesh em out with all these people that are ordering early. We ve been able to fine tune with that, but as far as systems we Emmy, we know how much it, how much time it takes to process a box how to build Box had a package, the box, how to do all these different things. We know all these systems in place. That's just how to processing get another door, but from a marketing perspective. We know the number of planners we need to sell, we know or more budget, it meant by backing out the number from our be no overall cells that we need to have. We then our

Kate. What would we want to be to digital marketing and what we want to be to pr or paid advertising and to engulf I mean that's literally like the method that we ve used and we just like a titan. You have to plan and that's what we do is we plan and will that plan change. Yes, it acts quickly well, but we just have to make sure that's were constantly looking about and re evaluating, see, there's any different opportunities and going with it. I love that so when it comes to the holidays and the busy season, especially going through kind of I mean this, like your first run through in a really really big way, are you super excited? I'm excited I mean you know, I love this process of it. You know Jenny, she jokes she's, like always she's the more alike in it's good,

This balance is more like. Let's do it slow? Let's do it now might now, let's go back, we'll figure it out figure out. So these are the count like this is what I like live for. I'm super excited when excited about something in a product in you, you're part of we have agreed, that? We ve started on Facebook and it just a kind of exploded and when people get so excited for us to send something in the mail it gets. You excited. I mean so I don't know other than I'm excited, and I think that that's what you should be about your business is excited men and one of their course things. I think I've seen that you guys are doing so well. Is it's really hard when you're selling a product to figure out? How do we communicate that? This is if, right, how do we communicate the features? How do we do all that and wondering I love about the way that you guys have put this together in thought through it very intentionally? Is you guys have videos that

show exactly what's in the planter. They also brilliantly give your business a face, which is yours and I love, but it's really a smart. Way to differentiate your products- and I know for me when I was picking out which one I want it I watch a video to see. Ok will what features are going to serve me and my business fast and also I mean you have the opportunity to customize it, to which I think is great. But if you would have just had volatile less and a bunch of different products, I think it would be really hard to you're, ok while wise is different What do I need, and it could be overwhelming, and I think people could just click out of it if they felt overwhelmed. So I think that your solution to that point, Avant was super. I mean super well executed. You did a really great job on that in for a lot of people, I sell products video can be such an easy and powerful way to explain

things are much better than having a ton of copy. Tat can be overwhelming. So how did you guys come up with I? Unlike what was it? its record. I guess I know I hate recording video thick as well. I do hate recruiting bidding her too. I hate being in front of the camera, but I think that you, you said product. I think this is an even applies to a service site. Video issues are really good at us about really. Southern media radio is really very powerful platform that can connect to a product or service a purse, and that's why we chose that route and we actually just shot a video for our happily hitched. Planner So that is something that we are launching an twenty seventeen, and you know it's important to think about all the different aspect of it. So, for instance, are happily hitched planner we have We had five different rights, involve we have three that are given testimonials. We mapped out.

R B was gonna me. What did we want people to fill and we wanted people to feel like They are watching this video that they have this dream and they have met them. Charming and they want to build peace and call me and organise with all the different goals for their wedding and- and I think it's important that how you want your consumer civilian method out and put that into the video, and so that that is Sometimes it's nine about what you say it's about what they see and how they fill, and that's how You perceive a certain brand so that something that I feel it is so important. That if you can incorporate- and if you have the budget to incorporate a video when you're marketing into digital marking plant you should. I agree- and you know it's funny as I think people assume that getting video is done is so expensive, but I have found that it's actually not all that expensive and you can repress and reuse of your very strategic with what you're shooting

how your shooting it we ve gotten way more into video this year and, like you said it gives your brand s face, voice and it makes people feel something, and I feel like when people, actually feel emotion, there's so much more apt to take action. First says: you're you're hedging you're about so they're, going to read something or click on something or look at something video. But he stops people and makes them sit still and ingest what you're putting out their say. I loved the way that you guys do. I thought it was so so smart and it really, as a consumer, just clarified what would serve me that I said that's just gonna make happier customers for you to agreed giving men were Oh ok what's closed this out? What kind of advice would you give to somebody that maybe has this new idea? These new business ideas are not exactly sure how to go after it

as somebody who has recently done this and started afresh with a new idea and a new product, and what kind of advice would you give? I mean I'd go for it. No one has ever gonna give you permission to follow a dream, and I would go for but I would go for it with a plan and I want to say just oh just figured out but create a plan figure. Oh you're, going to do it. What resources do you need if you dont have them? How are you gonna get them really? start digesting all that, like do a book report like literally died and figure out what I selling, who were my consumers, start a business plan because I feel like that, will define a lot for you and it will also like you said you could do promoters. You can see if there's a market for what you're trying to sell out what you're trying to do. But I also feel like, if you talk to many entrepreneurs, no one is ever gonna, give you permission and if you feel like something as right, do it like like advocates that simple like we're all designed to create something into do something and to be someone, and if you,

Ella calling to be an entrepreneur, or and pursue something new do it. I love it so Christine. What's tell everyone about amazing give away that we are doing this freebie that we are, including with this episode that start planners created. It is an incredible content in social media planner. So it helps you outline exactly what you're posting its principal pdf and you can find not gold, digger, podcast, dot com. Where you can everybody fine, you on the web. You can find me on Instagram at Christie Dickerson. My website is Christine Dickerson dot com and of course, our start planners and everything organised at start plainer, dot com and on Instagram at start plainer awesome. Oh I'm wishing you nothing but success as we go into this new year, I'm so excited to get my plainer and you get mapping Everything and really to just the intentional each week and Mount and really say,

It is my goals now not just once a year, but as we work through the year, because we, they'll know things change really quick for US entrepreneurs, and so I'm really exist. To have that enable meant that in my business and I'm just so thankful that you were live with me today on the podcast things or haven't we. This was so much fun there you have it doesn't procedures, inspire you to be more productive and efficient, don't forget to grab your free download ever social media calendar printable template. You can find that and many other free downloads in the show notes for this episode. Act: gold, digger, podcast, dotcom until next time. Friends, thanks for listening to gold, digger dive into show notes for this episode and all past episodes. W W W that gold, digger podcast dotcom thanks for listening and you'll, see a next time you, gold, digging dream chaser. You.