Year. Listening to the gold digger podcast episode number eighteen today, here, I hanging out with Alina has MAR Co founder of the every girl we all the eggs. Learning how to find your dream job even when it feels like it might not exist and how sometimes, closed doors are truly new opportunities will share how to celebrate successes and growth. Why it matters to pursue your pants. And the ways we think the blog world has changed over the last few years, you're listening to the gold digger podcast with Jenna Culture, the live workshop style business podcast for creative girl bosses. So you can train from the experts

How did dig in do the work and tackle your goals along the way? Here's your health photographer educator artist and MAC and she's lover agenda cultures. This episode of the gold digger pod guess is sponsored by honey book. Honey book is the management software that are used to stay, organise, manage invoices, get paid an give. Every client and elevated unforgettable experience. Honey book is offering twenty percent off exclusively for gold. Digger listeners just go to honey, booked out com slashed bigger to get started and get your life back today. Hey gold diggers. Welcome to today's episode, I'm interviewing my sweet friend and I know I start off every episode saying that everyone is my sweet friend about this girl is part. Take one of my dearest friends, Alina Cashmeres YE hailing John arms.

Lab or on your. She is like the most and fine goofy is girl, so we're probably going to laugh lab, but Alina is one of the co founders of the every girl, which is an incredible incredible destination online for you to find it Inspiration for just about anything some of your life and today, or going to talk all about finding your dream job Billina is one of the best resources. I know to share about this so Alina. Will you tell everyone a little bit about yourself yeah, thank you and thank you for that internet, of carers, says nothing at the same time as about my or career. Lesser story about you how you rounds where Europe today my story and began many years ago, but it is true because I M very lucky- and unlike a lot of people who have basically anyone I talk to, who isn't quite sure what they want to do. At a very young age. I was sixteen when or fifteen when I had done

aha moment in high school, and I I sell em a voyage journal them as a career path journalism in the truest sense of the storytelling. I guess nonfiction storytelling, and it was because I was on the high newspaper and of ours are long, and anyone who works in any kind of publication knows that you're normally up late editing and what not. So that was what was going on. It was like a Wednesday, and I was out school until eleven are so in the newspaper room with all my collaborators and writers and where it is friends and hanging out and like having a ball working our butts off and is like way how could make? How can work? Be this much fun and I think, that's kind of even the answer, people for with their actual career, so At that moment, words like I caught the editing right now, I'm literally checking for commerce and you know misplaced, punctuation and re tweaking

sentences and I was loving- it's like I was doing work that I was watching. So in that moment. Ok, I mean this, so this is all maybe I can turn this into a job one day. Maybe I want to go into journalism, so I did like a kind of cited that I stayed with it. I think that that You'Re- I was only like you know. A writer and then junior hurricanes added earned by senior year was an editor in chief and applying to journalism. Schools across the country wanting to write for or work in magazines because is as opposed anyway hard hitting is a reporting. I really my creative side always was more prominent and I loved the thought of more lifestyle Pisa, in writing and in working with you, anything from travel stories to write music or writing about design or even fashion or anything I wanted that opportunities. I wasn't so as Anderson NEWS reporting back more within intention of working and magazine, so I could do longer. Peace profiles are anyway. That was the goal. I wanted

an auditor has a magazine in New York. That was my goal going into college self. This kind of where it all started and came from and then you know, college came and I still loved it and a lot of people go to college with a vision of what they want to do and then changed their minds after a year or so not me, I just my fire. I should have more, I loved my professors, I love the classes. The coursework was actually fun, which is again the goals they are making here. Fun, so I did the same thing there's pursue. I signed up pursued magazines. I I was an editor on one of almost editor in chief by my senior year, and it was actually even my senior ceases was produced a magazine of my own on campus and I applied to internships every summer, and while I got a couple, they were all on pay which is pretty standard and that industry there unpaid in New York City, and so I have at least two offers that I had to turn down, because the financial strangest a bit more than

I could take on now and even then I'm sure there were loans or scholarships I could have looked into, but it wasn't a position. I wanted to be an at the time so I turn them down, could I'm from Chicago. I dont think I said that, but I'm from Chicago and these unpaid jobs or in New York. So just wasn't like us that they had to turn down, which I really regret it, because I think that problem- it would have been my foot in the door or sorry. I should say I regret that the time has really view that as a missed opportunity like getting my foot in the door, because after graduation spite you know, Well, in my classes I had all extracurricular you're supposed to do, and that was the one he's really missing on my razumihin. I just couldn't get a job like I couldn't get. I knew it later Rob was, and I could not get it, and I was quite anywhere and everywhere, like taking Europe out of the equation. I was applying to local silly magazines like an grind the chalk. It doesn't have very many magazines really couple here and those positions typically go. Do northwestern the Middle school wrapped, the rights they have a really good. They didn't that system,

really well here of supplying DC like I just really wanted to get me for the door at a publications out, but I could not so like a month or two pass, I needed a job or think think I probably started waiters thing right away and moved in DC after graduation and got a waitress in job well applying to work at the Washington Post. I replied Smithsonian magazine, I interviewed there- I remember I was like one of the last two applicants for an entry level, the role is an editorial assistant, its entry level position and- and I was like I got this job- I know the interview. There's gonna be great. We really collect, and a couple years later I got the call that they want with the other applicant who had more professional experience. Its entry level come over and electronically haughty years experience. You need to get the entry level job and it was just discouraging. So The same time I was applying to kind of relevant jobs like that. You know my experience in writing applied to so union jobs in communications and what not

an I literally got my job. People still can't believe this is actually came up in conversation yesterday with one of my employees, I got my job. My first about a college was a newspaper clipping like it was an ad in a newspaper machine, so I'll pay their finds their full charge. The newspaper anymore, good, all too, thousand eight. I found my job in the newspaper and it was for a very small children's advocacy nonprofit as a communications associate, so not exactly you know, assistant editor, vanity, fair, which was led by a big shiny, star dream job, but my bosses, amazing. We still talk like I loved her, we really clicks and the interview, and now I was gonna it- was a full time job. It was a salary, that's a good thing, so I took that job and you don't work. Therefore, r and d c I actually to jobs. I also wait trust to pay the bills so a year

twenty year there and after a year it was a combination of missing Chicago, because all my family and friends are here pint of that. Ok, it's a game here, and you know I'm still passion about going into journalism and some capacity, so I actually applied and got an internship at the Chicago Tribune hey. I should think it was an. Web Department funny enough, and it was unpaid and it will be for three months. But you know what I was like. I can move home and move them with my mom that we can take the unpaid internship and I'll be following my dream. So I went to my bosses. Opposition No, I was gonna be leaving ants and my other viruses like ok, listen pay Billina and I was like I'm now just an urgent.

This was right before the economy turn them. I don't know he knew a lot more than I did that it was happening, but he's like I, if you were my daughter honestly added, buys not doing that and here is an offer, stay on and work full time from us from Chicago from home. If you want to move on but like He loves a graphic design. Your doing we love your skills that you bring to the table. We now want to lose you, so we get that you wanna go back Chicago, stay working for us full time from Chicago. That is indeed, Do you have it all figured out you're exactly turns around in my dream clan and oh the next day on Russia was left out a pivotal part. The next day go. There's like I needed about a community to think about it, because I thought I was gonna, be all pursuing my Passion and going home and make my dreams happens a lot and full time work from home job sounds really nice, so Gimme a day. The next day, the Tribune happened to file for bait policy they are obviously still up and running five year. That can happen, and I

it is a sign, and I was Ok, I'm gonna stay on in a move home to Chicago book. Keep working for this non profit that I had spent eight So I move on. I am living in the Chicago suburbs at this point, at the age of twenty three and by my bedroom at my mom's house and working from the five, I would go into the what used to be. My brother's bedroom and it was now office and sit there, my desk and my computer from ninety five and it was It was long day with that I didn't always. As I am sure, a lot of people out there now. Sometimes you d have forty hours worth of work to failure day, and I honestly I don't know about you agenda, but I would rather have too much work to do than be bored with lingo, yet I think that's a common things forward,

I do therefore, when I'm busy, because am I gonna get it done. Let's go exactly yeah, you can almost make decisions faster because you're here well exactly so at the time I didn't have enough time filling with tears, but I had to be on like that was the deal you know me available. That's must renounce out your valuable from ninety five keep normal office hours. It got slow pretty quickly. I still have work to do and I liked the way, I was doing so that company, but, like I said I was living with my mom, and it was a lot of just hanging out in the suburbs alone, in my mind, was just needing something needed inspiration and needed to start working again. Can any time you get like a stagnant chinaman. What you're doing and Unita challenge to link stay alive. I mean another lifelike keep your brain liars earn. Yet exactly- and at that point that is when I, started. My personal long live

creating yourself, yes Yang, I guess I just felt lost and stock, and I was out- and I saw this sign in a hotel. It was like a light up. Neon sign in its life is about finding herself life's about creating yourself and those like hell yeah is ok. I'm gonna do that, like via their reserves in this internship or not getting the job any are like knew no one destination line and that destination hasn't arrived yet, so I just need to start doing the things that do inspiring. Are bringing that in my day, life in some capacity. An answer for me was a blog because I guess I was twenty three, the journalism dream wasn't working out. Journalism aside, I had a lot of interest like I'd like I said I love and hear design angle of animals and pets like maybe I wanted to go back to veterinary school. Maybe I wanted to get my masters in graphic design like maybe I wanted to go and academia and teacher whatever, posing a not going to go to them fortune on grad school, who I'm not me way. Certain that's the career,

we're doing so. I figured if I started eating about all these things. I like every day the thing I should be doing, what kind of present itself. In my blog that was literally mindset. Like just start, love is start putting words to paper or in this case too, the computer screen. What you end up. Writing about the mouse see just comes of it. So I did, and this was in, two thousand nine, the blog seen as was not anything like what it is today. I could count on both hands a number of bloggers that were in Chicago no joke, and so we quickly got to no one- and I am the first to admit. I have never been a great network or in the sense of um. I think, people I love socializing, but that next step of making a connection to then not didn't I get something out of them live in that sense and networking, like you know what can we start doing for each highlight for me if we could have why

watch a movie lunchrooms arraying strategic in who I was writing and how I've never that summer. In my strong skill set and blog and then what was a very small blotting community at the time gave me like let me do that. Even when I didn't know what was happening, what in transit I started meeting people with similar interests with similar career girls, who we just automatically had a latin come in and we were supporting each other by supporting each other's blogs and and comparing together and started, events started happening, that blogger started getting invited to and I'm talkin like a new store was opening or in other words, suffer used to be industry only like Frontier interior designers are something they did. Design blogger started, get invited to this kind of thing and also like what, tat. Any does gun in turn about. This is crazy and I don't think anyone knew what was going to anchor the blogging underground did not. Work

yeah that unknown this. I think companies this movement, but didn't really know how to start working with us it and vice versa. Weed and we knew we were talking about their products and talking mother brands just organically like that is what a lot of us were blogging about anyway, at least in the lifestyle sector, or much like a travel blogger would be tough about hotels and what not so there we were already kind of doing advertising for them in and marketing for them without being asked. So very early on came like ok, think we need all start working to gather like it. Maybe we like what you're writing we want you to. Writing about us and that's how it all started before money was ever exchange between advertisers and bloggers, and why not? It was just. We see your writing about us we'd, like what you're writing you happen to like us. Why don't we start working together? Somehow

give away some product on your side more. Unlike swede, I would love to know who is running into my readers right just so. This networking, with both brands with other bloggers, all happened very unintentionally pretty early on. After a year of having a blog is one like. I really started actually meeting in Paris. Another bloggers. I remember that was a whole phenomenon like you meet someone. Even everything about on the internet engineer like railways are talking, like all my husband in your like right ones, chocolate in and now you're like crudity. I know, however, that is not created. Everything about you too. Don't worry, We started meeting in person and anyway, lot is how I came to meet my current business partner, Daniel MOSS, so Daniele was a blogger and she moved to Chicago from LOS Angeles, and we just randomly mapped out one day and the way we would all just kind of talk about our dreams and hung about what we

working on and what we did full time outside your blogging, because we all had day jobs and we just blocked for fun at night and what not? No one, Anyone blog then, with the intention of it being a job like I said there was no money. Look at that business. Really not at all, I don't even know when it started in, but two thousand and twelve to thirteen is really one. Like partnerships started happening you some prior to that it was like. Maybe if you had some Google ads on your page, you get some money, but no one. I have enough traffic to really think of it as a business I did. I was just kind of- and I know a lot of people have said like all night. I should you close your best friends. I thought you grew up. Other will have no, we literally just not because we have logs and after meeting twice and realizing. We have this common goal. We decided going to business there and the rest is kind of history. We fortunately became friends

I guess it is one of our own, even know what it would be like to go into business with a friend or a relative. I can't imagine I think the fact that it started strictly professional leg with five glow. Ok, let's get to work like there was no chatter. Drama gossip because we don't know any that about each other with just. We would me talk about work and then sign off, and that was the first months of kind of planning. This site fortunately have a tonne common and a lot of similar idea, we agree a lot on ideas and, unlike us, at the overall mission of this, what eventually became me. Every girl we'll talk about this on my magazine to inspire and feature the everyday girl, like you know your sister or my friend or mine. College remainder people you connection made on this and not Jesse and magazines to create a meeting more she could be the star and she the focus of these stories or she can come to decide and read it and actually be inspired and and Ford. What were posting about.

Or get advice from what were posting about so for the overall by the every girl featuring every girl was kind of this mission, and we know what would come of it like us and we were calling it an online magazine. It just kind of guy unfolded. Cosette was we had the shared mission and how it was gonna, look and all those details had to be worked out in the first few months of Vienna before we went live, but because we had these personal blogs beforehand, we were able to else it it's coming in and talk about me excited and get our readers excited and and then other blogs that we had developed. These friendships with over years got excited and posted about it in, on our behalf, like no strings attached driving us again. This allows anyone doing is, of course, a blog about it, whereas now that this is very frequently tied to out Can you do for me or here's my right, two thousand or so that industry is definitely changed a lot and when we launched in two thousand twelve it was very different and we were very,

lucky in- and that was because of this networking and those friendship that we'd made with all these other people with big online followings gorgeous all willing to help each other and and work together like I said it wasn't William Business only one man it was it was fun hobby in them should really passionate about it and supportive of one another. I think a lot of that is still there. I don't mean to say it's not. I think now that the marketing side has caught up there, is a monetary value associated with all of it. So in that sends its changed, but the community itself is is just a great industry to be a partner, the man wearing jeans are also not during two thousand twelve. I end up launching with my business partner, Daniel and what's essentially an online magazine which was my dream job Large scale crazy happened. I didn't even see it coming no man a girl on twitter and we launched a blog together back in two thousand and eleven

It was a Midwest wedding blog and we ran it for I think three years and we only met in real life once and we published Monday through Friday, every single week for three years and we had realizing. I know the nobody knows this, because I was never the face of a kind of like you guys, aren't necessarily the face of the every girl you were very like because I was in the industry, so I never wanted it to feel like I was doing it first self. You know like self motivation whom we had just felt like Oh my gosh like brewing submissions like so much work and finally, it there at his point in my life, where I want no one realizes. Oh, my gosh like doing submissions and like fielding all the things and putting it all together in like sourcing inspiration, and

over advertising in following up on advertising and like it, was you so much, and it was like one of those things where she who is getting married and was too busy to do it anymore. Answer that I took it all by myself as like. I cannot it is any longer by myself in so I had made a decision after three years of running it that we were going to be done, but yeah it's funny, because I think it so interesting when you can find a void and then you can fill it in, I agree. The blogging world is a totally different place than it was a few years ago. So what has it been like for you guys? Because, even in this last year you have grown your tea I tied me having you crazy. Slight evolution looks like in terms of your role as well, because I know your role has changed a time in the last year. Ok, oh my gosh Amazon write that down, because I want to speak to something you just said also mentioned when you see void and that yes, where that is,

I heard him build comes from because that's how all start its work, you see a need and aims at up to create its own. I know I said that Dignan I had a shared mission, and I know that John who it was four but they're. Really was avoided with creating attainable, affordable and relate above all, content in terms of magazines and even belonging at the time. A lot of it still There is very high and I know the number of budget finally bloggers again. I kind of focus here on the lifestyle sacks of blogging they exist there. Now are budget from any longer should just focus on that that wasn't really the case. Back in two thousand twelve, a lot of fashion was high. Vashon luxury vest magazines I mean not just makes it a whole other level with terms of designer prices and brands, and yet so the people in the face of your sing in magazines, it was regularly celebrity and so thats where our void was. We were like ok

we know so many amazing women who are doing awesome. Things who are stylish, who a great story to tell when insane careers advice. That would be a wealth of knowledge for people, and now we are in a place where we actually have access to some real. Many talented career women who are top of their companies and we can talk to them most of our peers. Like one be able to me how cop on a quick call him I'm saying talk to them in the sense of interview them so like. Why don't we do these? What would essentially be a networking lunch q and Most women don't get to sit down and have that networking lunch with the woman in their whose already in their dreamed up. So I don't. We do that q and a for them and publish it, so we can gain access to the average girls. These, like I said

was never got it networking. So, in a lot of other people out, there probably aren't comfortable with it either. So we were trying to get that advice and give that chooses to them on their behalf. So that was the void we were trying to sell with launching the outbreak girl pages on it. Speech, vaccination and I was like they're not only was avoid that's change to others. There's a tiny cleared my sites out there now we're not when we launched there's a lot more budget friendly sets out there there's an five thousand dollars an online magazine, so that's that, only though I think I love a lot about the people that I love to interview is it's not that we invented anything. We are just putting our own spin on it and even with this podcast sword, events so easy to be like oh there's, like twenty business, podcast sat there for women entrepreneurs, but it's like no one can do things the way you do them. No one has a vision, I think so often we follow those people that have

the dream, jobs and warlike. While I can never do it is well if she can so why would I then try and I feel like there are women being raised up every day where we're like. I can offer something different, I think you guys have done that and I think you maintain and continued do that differently than anyone. Out there, no matter how many sites like yours pop up. Yours is so uniquely yours. Thank you, is always meant to hear your zero per year as come, fishing grows in and maybe something we were doing become that David and unify the industry. Changes in working with sponsors changes uncorking with writers changes. Are we lose a rider to a different cider? You know there are all these challenges and it's hard, because when you're talking about growth and change its also equally important- and this was advice- we got very early on is staying true to the mission like with anything. Decision you make as a small business owner. You dont know if it's gonna go

right or wrong like him? It's gonna work out and be a success or a huge failure, woven your face and losing money. Lads terrifying, but when you're trying to make decisions, the most important thing is: does it followed I'm with our original mission whenever that original mission, as in our case providing inspiring and attainable advice and inspiration. Is it helping women like? Ultimately, that is the question we always ask ourselves when we work whisper, there is, is this a story that would run if there was no sponsor? Is this story helpful in I'm capacity even if it's a fashion boast and its shopping related, is it for them. All I get is helping her figure out. Her new work more draw one she's out as fully as long as it tying into that original mission. That kind of the box that must be checked any time, we're making a decision as a company and that's with nothing. That's like lots of everything.

With the site where design with with anything we do. That is ultimately the most important thing. So thank you. That's the like to think that that's what keeps us unique is staying on some people dazed by their own brand or not stay and orderly, and that's it. I always shall, before my girlfriend is danger, lay like edges so easy to want to chase the shiny, who's that parliament every day, but I always say to, unlike you, never saw him end of those yeah legs, z them behind the scenes are, they even profitable is going to last. Are they burnt out or they excited leg and it so motivation, yes, the motivations everything also like are you having glaring it? Are you doing it because it looks like they are having unscrewing has so? What kind of advice would you give someone that either desires to get into a creative career or, like you just felt stock like they.

Getting doors closed in their face, for they knew what they wanted to do. What kind of things would you tell the every girl to do so? I actually The answer, because I I now real say it to everyone, friends Emily. Anyone who taught me about this are you there's just one piece of advice, I can give and its after reading hundreds of career the files on the every girl, tat, calm and legal cases? There is basically one common thread and its two work, your ass off, and I say that because typically when you're starting, you can't just start it's going to be your hobby or it's your second, I worry or third job like it. Everyone needs a job. I've run us I make money and pay their bills and live so when you are created a China shop your own thing, trying to get a start up or even freelance career going. It is going to take time to make money that is again Aren t so you're gonna be having to your having to do it for free, don't expect to make money anytime soon

which means you're doing it. On top of your job, so expect torque lights and weakens, which is what we did and I know a lot of people. So that's really work your ass off, because you're about to start taking on two jobs are at least in many people's case. Even if your mom, like you, your mom thing, a mama's you're near job you're gonna have to do this. On top of that, The time we interview a mom on the site, she's like oh I'm up at four a m, so I can answer emails before my head, you, five thirty and then I'm up. Should they sleep for hours and night, because you're working multiple job, so the second point to that leg expect to work really hard. It is to live like you. After all, I do love doing it. Do you want to do it for free, because we are not for free, Blake unpaid? Is it fun for you to do a? U passionate about it, because you are about to throw yourself into it with out like anything coming in for a while. So abuse have the love it and be passionate about it and something I always ask people like well what do

No, I dont know what my dream job is at a level. How do you spend your free time? That's always the first question I like, because somehow there's even if its watching Netflix a whore? You know video games? Unlike will you know, there's a lot of jobs in the gaming industry right quite far behind it it in today that industry, because at least are excited about the products that's being produced in some capacity. I expect a work really hard and ideally do. Love doing it like that in your free time? Would you spend a Saturday afternoon in some way, working around that field or that product. That mission you're setting out to start as accompanying, because those two things are gonna be required to get it up and running and in most people's case that recent ever boss case so totally? At I mean I work full time target like fifty out where's being had hr of an entire store and then go home and respond to brides like I, it was my only job as a photographer, and you know you

start living this double life for a while. I'm can be years, and sometimes it can be months, and I think one the issues I have with social media, and I'm sure you guys run into this too is every Things are overnight. Success exists because of how we are. The Baltic Sea into people's lives, more because of social media, and it's like man, if you could have seen the knights and the weekends and the tumor I am like coffee run so that you can stay awake and keep going, and it's funny too, because I know you and I are very similar where we have work a holocaust and in seas where we will be watching tv and suddenly or laptop, is in our lab and ends every hour. Ladders acts dating like drew. Will you let me go? Let me like hey, let's go, walk the dogs and then, while he's harnessing the dogs, violet click run into the office to do one thing quota quo and it's like ours you did acting? And you know

even just looking like what did you expect your job to be, and what does it really look like like? Is it so different or is it kind of what you expected to bash? Ok, thought to what years sub. Anyone who looks at my interim count is probably like that girl only ever watches tv, what a lazy percent, although I know what you're doing love views about listening all night and that's why it's always something that, like a re run, is like fridays. Kissing, you only see, may attention you can live hunted and equally, it's just background noise, and yet the only time I ever really sap, working as when I have played early put, the computer away is one. I have plans and like I never stop, but if it is so easy to pull out the computer and work also Thea says if I have plans or when my eyes start hurting, which good now, the lamp about like when I finally like I just look at the screen anymore. Ok, but what is my job?

look like versus when so again, I do ask that, because I was talking about this in our office, which is a new thing. We have uniform and so it s very exciting because we launched five years and we ve moved into our very first office four months ago in September, so that everything you were just saying like what you see you know online or this the vision hadn't? How did they afford that? Where's, all this coming from hot, an area for they hiring staff? I was only this happening. Like you, don't know. What's going on,

seems like going on. I will I think we worked for at least a year before we started getting paid on the embryo also signed years near one. No money coming our way, and this is all, but we would be the worst people begone sharks, ain't gonna be like what are you need me like Rhode, island, but I'm doing really good economic affable yeah. You had an article written about a feature that was your one, but we are on the list. Forbes put out a list of top one hundred websites and we, four months after luncheon we were on men, means Tokay somewhere success, no money, but success. Also, here is how we measured success in your one people saying they liked it successful. We need money, so so yeah five years we just got an office last year. So far, then we hired our first full time employ actually want to say it was your three look I'm sorry! I'm gonna go backwards here. Yours serene maybe half way through your two and a half to Jack Daniels and I even became I want to say fault.

I'm by we both did freelance work on top of that a very long time at least go. I mean well into your, for I think Daniel still does like photography jobs. I didn't injured, like I randomly how some underline a house this past summer. Was at last summer vacation, I don't even know all those blurs together guys. We're still always do another job like to that end, like it's been a slow and steady process, it's been amazed even when I feel like the ever go. Our company has never taken on funding, which is a decision we ve talked about. And many many times it's come up, but with kind of had this slow one study mentality that we ve stuck Wes And sometimes when I get a scourge that it's not happening? It's fast and, like you mentioned your ear old website as those partner married and she became less available liked unknown. I talk about that all the time like if and when we might have kids in the future like it's not happening area.

We're both in our authorities now and what is like that's a conversation we have because the company isn't, it scares both of us, because we are both heavily involved and not in a position for either of us to just I'll be all available regularly. So do we talk about that now and that's where my will we need a masters to me and I, like em, safer positions and when we more opportunity with that kind of stuff. But every time I feel like it's been slow, we're not going fast enough yesterday when, when I was hardly with my employs, I'm like I sometimes I sitting at my desk in the office may look round and unlike wholly what is half we did an office and though there those are employees than we have, team. Now, if you get paid to wreak they just showing up further coffee exit leg in there is growth and

You don't have to sit back and remind yourself oath, but it is happening like you have to focus on the wines, because it so easy for any entrepreneur to have a ball or any gold. Digger, oh, like that, I have a ball and then they need the gall and then you you need another goal because you met the gold. Like I said earlier, you kind of get that stagnant, the use inspirational and you you need to keep setting goals for yourself, and meeting that millennium need another team to me and you always want to go bigger and better to like it's, not just parallel like what's next, what is in their shining thing, I can change, which is important for your own. You know DR yeah Dr Walnuts, staying, keeping your mind, alert and challenge and motivated the so two or three or four years ago, our minds or have been like below, and so we can just take any when for granted at like, even because our

a new kind of you to stop and paws, and ending alienating that with one another frequently unwarlike only. I shall call us as we do to stop, and this is a really exciting thing, that this happened, two or three There are four years ago our mind Ben, like law, and so we can just like any when for granted at like, even because our mentally were already under the next link. So that's on again every train this year I feel like I might know what it is, but what's been your biggest like. Oh my gosh moment, o amount, the fairy like giving what you're gonna stay. Ah, oh my god, I'm getting the authors and having a team was a goal from day. One another lie heads out, but that happened. What the heck looking down example got DC link. That is crazy, it's funny to because you know when you're watching things happen in such because I know you guys and like your friends when I watch these things,

when it so easy for me to come alongside and like celebrate your success, whether or not I actually send a text message or I'm just like yes in my office here but sometime, doing you're in it, like you said it so easy to do be onto the next thing onto the next. Thing. I always think that it was important to like right down these things and be like this is what we did is when you know there are those days where just feels like you're, just stuck or you're, like this really like what I'm doing right now, but now, I think, of you can just sit. In writing our gratitude list of like oh, my gosh. These three things in my life right now are happening, or even that, like you, and support you and Danny, and you don't just thing like that words like you, can keep your dogs fed and warm like, though things like I am so grateful for, but it is funny because I feel like especially with women in this mentality of like we're going to keep going we're gonna keep moving.

It is so easy to miss celebrating, like you did in the beginning, because I think when you start out you're so good at celebrating every little thing, because it such as you can, believe it, then you cannot leave early. Ok, I am working towards something it's paying off. Oh my god. I want to get out to those is where you're just like dancing legitimately in the kitchen eating cookie Udo, because something had happened. And I think we because regional aid- and we expect a you- know like now- we're just gonna like these openings her happening. It had become more of a reality than they continue to happen, but I think it so important to like take a step back and say holy cow. Look at what we ve done yes. So to that end, that was how two thousand sixteen started, so Picasso detain. Personally, I had a very hardier, literally personally leg. Just A lot was for me and it doesn't hurt insect and

started getting better toward the end of the year. I remember and then January whirled around two thousand sixteen, and I want to say it was January third and We normally take the week between Christmas and New year's and it's a very flex work week because good for the world people are not really online traffic is lower that we with the holidays in everything. So we like that, like goby with your family so and we kind of that time also it was coming back after break in my inbox, then email outside the every girl times the White House I wonder what is what those and I clicked on it and Member of the first lady, Michelle Obama. As staff was a huge fan, Reader of the every girl which is first of all, gonna. Stop there. I was spent last year. People in the White House- really, that's amazing- outages ended there, but instead she's like I have an idea. Can we get on a call- and I was ok immediately I'm available arguing about them out, and I asked twice

responding like those about knows all very I don't know I can tell me but waited to get on the phone, and it was the first lady really We know now that are coming to their last year in the office wanted to put the spotlight on her staff some of the young women working in her office, many of whom rose up from entering into force I'm positions over the years. So, first of all that so incredible thing and they could chosen, any women's media outlets out there and they wanted it to be on the every girl, and so we when their of his soul, mine blowing. Unlike in incredible and, like you said, a huge win that I'm so now excited by the most likely others office and have staff that that was to go- and I already you know it's incredible so couple months later, we we. Finally we should try to out there in February, but there is a huge blizzard came through it all that postponed to April, but we have to go My house and photograph, Does it ten women a huge, a huge select?

of women on their twenties and authorities who work in the east wing? That's the first. Ladies side are so yeah during the whipping a letter from Michelle Obama on our website about why she wanted this to happen, and there is a line of course why she loves you ever girl, but you know that was pretty inciting aim. That really was. It was wonderful that I can play the I used to live in DC. That was the big thing that was my first job out of college full circle. Absolutely like a hundred percent coming full circle like flying Indonesia, airport, sorry Reagan. National airport and just like the last time I was here, this is so crazy about and coming back to new photo should at the White House. It was definitely a pinch me. Mom start is amazing. Keeps me why kind of

In closing, why are the things that you want to inspire other women in much more detail? I we could offer didn't we started talking, I mean honestly, we good this is my problem with podcast is her husband was ensue about gas and it's like three hours long and I'm, I love you too. As the interviews like I would be that persons do like a Lord of the Rings Elegy Lang. Only as I told you I was like. I just want to have something that I'm just so passion or excited about or I love that in closing? What would you say you know what kind of things are you hoping to put out there for creative women because he ever girl is such an incredible resource.

And I guess you know for our listeners that are like man like. I just want to have something that I'm just so passionate excited about or man. I hope that I can find my dream job. What kind of encouragement would you give them, because looking back we're seeing the full circle, you probably never envisioned this. As where you would be out at this stage of your life. So, what kind of encouragement and you share- I mean it goes back to I think two annual could almost speak to this more, because she was that she was an opposition of being not now whereas I was like I want to work in magazines and tell stories and work inspire women. I know that she can speak to the being lost in. More. She did no her goal of like wanting to help women would manifest as an online magazine, but it did so. To that end. I would say kind goes back to what I said before in tell everyone is like,

so you don't know what your passion about. Ok take a step back. What do you like to do like? What is one for you? Is it grabbing drinks with friends? Let could be as simple as that, something that new, don't even realize consumer. Turned into an ok. So, let's look at having drinks with friends like you like being around people, you, like the socialists in or you maybe like liquor. Nuts the very real saying there are a lot of jobs in the wine industry. I like to think of that retirement should look, I'm moving this anomaly and working in the wine industry, because I love line so much so like list Really what is fun for you? There are so many jobs out their people, don't realize our jobs and just start looking at the come so whatever it is you like doing even if it's something outdoors related like start thinking of the companies or even if it's not accompany if it doesn't exist. Yet what could you make Ling? That's working,

with that thing, or with that idea or in that place that you at least enjoy, because that means our job is to start doing, makes you happy when you're happy do your work it's either, I feel like work, it's not work and it's you can put longer I was in you care more about it, because its funds we get to work, the going it's a privileged or because you are enjoying, does not make sense that anything like yeah, you got to do it and what you're getting to do his fun to you. So it's all just a cycle and that's where these benefits come from, like you find success when that work ethic as they are in the work ethic has to be there because you enjoy what you're doing so funny Jacob. Ah, if it doesn't pay what you hope to make financially you're still gonna. Just like the strife level of an doing what you are doing is going to pay off tenfold like overall It is a happier your healthier. It doesn't have to

a lot, I know you might think it's like so many related or something but like ultimately enjoying it is just matters. Some more life is so short like. I know some stupid, and then I'm only How old are my thirty one and thirty one, and I know that that is very young, but I feel it yesterday was twenty one and so I am does very well how fast it's all going and- and I can't we launched five years ago. That also feels like yesterday I am sitting now in this tiny little office in my current apartment. This gallery wall in front of me with the exact same back in front of me- that was in front of me five years ago, when I sat in my old tiny office with a gallery wall and the same I'm acting like eggshells it yesterday and so did that, and I think the importance is something you love because it just the quality of if over all around it is so much it steeds everything when you're happy it's gonna feed your relationships and actual work, production and productivity and product like that you're putting out

quality of it, you, your house, like everything that was a long winded and cheesy, but it's true sat here and I think to I mean it's nowadays we're so much more aware of how many entrepreneurs are out there and I feel it before it. Just everyone felt so I Plato like we're all on these separate islands and nobody had a life raft to help one another yeah. I think that now a days we make it look so good and that's part of it is you know we're curators at our hearts, but I think one Do you love what you do and you stick to that? Why you have provided it recently as you like you just as it? the pants and you maybe maybe got a terrible email or something when you go back to the heart of you're doing a edges centres you and remind you that it is all worth it. The good and the bad, the ugly, the hard the seller Tori. I think it's just so much more worth it when you love what you do and you stick to that why you have started it

centres you like you just as every such you to awake, ok, scrutinised through that days from now until I got to do yeah that is totally privilege is a privilege to be able to do what we do and I think that too hundred words, wake up and they say like. I am so lucky that I'm about to doing Steve Jobs even said like if you wake up three days in a row and you're not excited about what you're about to do than you have to make a change, and so I always think about that from what is my day going to look like today. Am I excited about that. Is there something that I need to make a change in, and so I think that that so encouraging just two here too, that you didn't have this vast tracts successor this overnight success you had side jobs and wager saying, and you know working from home. Mom's housed in the suburbs like. I think it is so easy for us to re other people stories base half of what we see online, but a lot of

I'm the reality is in glamorous and that's ok, because we love the heart of what we do and I think that actually, what you stand for in incredible way. Thank you absolutely in and people do sit. There was the go ahead to the ever girl, such an overnight success on my boy, if the word white, or that I gave you three three years, leading up to that with my blog, like that girl launched where dead, because of the three years Daniel and I blog and networking prior to that. I think we can say that you should say yeah. We weren't overnight success. If you mean those nights at, we stayed up on thy word that govern them, telling you that I knew that. Yes, we also work in everybody, finds you on line, I'm so glad you asked well. Our website is the every girl dot com,

social media Instagram, which I have to say, is wonderfully curate and by our social media manager. Caitlin is me every girl underscore and that's on Twitter as well, and then what is your personal personally, because I do Post Alina calves, a l I am a K cars because my last name is a lot more it's a nice for producer and you're. Just gonna see, like I said, a lot of horrors of my living or with my television at night. I bet you know now all of us inside I order are surely doing ass worthy. I know there's also, I always like ours right. We do for our dimension that Alina got married by vineyard

into no man, I was lucky enough to shoot her and it was the most Peter. We lie enough to have you they're really had a double rainbow, and so we had a lot of wine and I think that's how most worries our is bigger than a thing you were being on the gold digger and we're just so excited to watch the every girl have another epic year this year. Thank you. Fingers crossed dna thanks for listening to gold, digger dive into show notes for this episode and all past episodes at W W w dot gold, digger podcast dotcom thanks for listening and you'll see a next time you gold digging dream chaser. You.