Here listening to the gold digger podcast episode number forty one today I'm hanging out with Emily knots of crisp interiors and we're going to talk all about the collaboration process, how we teamed up for the culture condo, What that entire process looked like from start to finish, who can see their handiwork at the cut your condo dot com. We would absolutely love to have you stay with us and be our gas and share all the Aloha vibes with you again. You can check out exactly what we're talking about in our new island home at the cut your conduct dotcom without work Eridu Leds dive on in your listening to the gold digger podcast with Jenna Culture, the life workshops, style, business podcast for creative girl bosses. So you can train from the experts how did dig in do the work and tackle your goals along the way. Here's your health photographer educator,

and MAC and she's lover. Jenna Kutcher. This episode of the gold digger pod gas is sponsored by honey book. Honey book is the management's after that I used to stay, organise, manage invoices, get paid an give. Every client and elevated unforgettable experience. Honey book is offering twenty percent off exclusively for gold. Digger listeners just go to honey book dot com Flash gold digger to get started and get your life back today. Pay gold diggers. Welcome to today's episode. I am with such a special woman today and I am so thrilled to have run the show I get to

Did you see too Emily knots who has come into my life over the last year? And now we ve been working super closely together on a super front projects. Emily is based in Charlotte she's, a mom of too, and she is the owner of crisp interiors and today we're gonna do semblance of a coaching session in just a conversation, to kind of talk through what we ve been up to behind the scenes and also to just kind of sea where Emily is headed. So welcome to the show em in Toronto me, and there are, of course I'm so excited. So, let's just kick it off and I would love for you to tell people kind of about your entrepreneurial journey. How you got to where you are today and what that flicked like for you Mustn T also, I'm sure My story is kind of like a lot of entrepreneurs. My journey today has been kind of wine and lots of twists and turns, and so after college. I took job in Dallas and then a New York city and fine,

I made my way back to Charlotte, that's where I met my husband, Michael and at that point, when I met Michael, I was teaching second grade and really had no plans of ever starting. My own business. Like honestly, I just did it ever crossed my mind, so it all happen, can have organically and happens when my country got married and had moved into his. I like to call it bachelor, Pat on the lake and quickly realized that I just didn't feel like me when Michael always tells a story that the day after the honey man he came home and all of this shag carpet, like dissemination Carpet had been pulled up and up. We were left with plywood floors and ours is trying desperately to make it fit more. Like me and agro flexion of us and like a home bad, I felt at home in a gas, and so it's funny he came home and he is so patient, so sweet music, you know like we can't afford hardwood floor, is yours.

Some big invent though I'm just gonna have to make do, and so we painted those some floors with porch paints, and so we lived with plywood painted floors were a couple years and it was fine, and so then, along the way we did lacks a little d. I projects together and we're just trying to make this house that had been his feel like ours than vizir reflection, unless I remember, lay one night remember exactly where I was I was just sitting. The kitchen island and I just decided, I'm gonna create a blog and I hardly new would apply was- and I know for sure that. No one would ever read it. I just wanted to document de I wise and our adventures as newlyweds- and I guess fast forward six months or so, and I started getting emails from actual readers who were not my mom and not my sister and I

shot and itself so cereal and and then people actually started asking me to help them decorate their houses. I still can't believe this, but I was especially shocked that people would pay me to do what I loved, and am I still can't get over that like. I just never realised that you could have a job that you were so passionate about an get paid for it. So then we just kind of kept going forward slowly where in I was still working, I still had a full time job and then we had to babies in two years and then by that time, had saved up a little bit. Or money. So we were able to do a big major renovation on our house and during all of that time, just fell in love with design, and I fell in love with the idea of making your home just really special and meaningful and just a place, but you can serve others well in so at that.

I'm a dead, stop teaching and became a full time mom, although I really had always wanted to be a full time mom and stay at home. There was just something in me that I just felt like I needed a creative outlet outside of diapers and simply cups and played AIDS. I needed something that just was created and was an expression of who I was outside of being in a mom. So just really just this past year, I'm decided to jump into the business with both feet and I'm just embraced. Become really comfortable, owning that title of entrepreneurs and business enter, and I have fallen in love with entrepreneurship and the sight of it. Not so much the financial side of it, but just making people feel really valued and loved and learning how to serve clients well I love the whole process and aware I am today. I can tell you you an amazing job. Add just that and I would love for you.

Tell me boy how our paths, Christ, and a little bit about what we ve been up to you to say. Just this past year I was blessed to welcome Gretchen Chapman to the team, Crispin Terriers and She and I bonded over our love of white spaces and brightened airy coastal kind of modern Coastal De Corps and she's just been such an asset. The team, and we also bonded over our love of dinner culture, fairies conversation I had, I remember, dropping Jonah's name things just like on without you loved you and I'll have dinner, and it was this though perfect. So one night, she either texted me your email me and said: hey? Don't I just bought a condo and Maui, and you know what, if she would, one are helped designing and so like Shirley Issues, clearly not bad. You never know so that morning, when the kids are prescribed, sat down and and wrote you an email and asked if I could help decorate your car normality, and I was

like literally job on the floor when you wrote me back like ten minutes later, like yeah, what do you think it is one of those I mean seriously pinch moments. I just felt so natural like such a natural partnerships. Them I was economic guys leaving him yeah. Well, I that one of the clause things in what I'm really excited to talk a little bit about it. Approaching collaboration because a lot of you, I have so many questions and a lot of people see the power in collaboration, but one thing that was just so different about the way you approach me because we got flooded with emails when we announced our condo and it was so exciting, but is also just so overwhelming, and it's like you know, you're looking at portfolios, folios near trying to figure out, what's gonna make sense and the thing that you brought up and I think you did a lot of things correctly in the sense of like I was all in without a single hesitation was you.

To yourselves. You said that you know you had taken a course of mine and you just wanted a way to give back to me with nothing in exchange for or nothing not asking for anything in return planned to six excitement in the way that you said things. I'd like a. We are gonna, be Ferenc, whether now you're ready, but you know, talk a little bit about you know. Reaching out in and what that looks like, because one the best way that you can genuinely grow. Your business is by doing collaboration, but in set of saying what can you do for me? It's? What can I do for you inside loved? It is here that I'll bet about reaching out and without fault liken. You know what we ve been up to you, since I just I remember feelings, though at ease writing you that email- and this speaks to two Eugenio. Just because you may everyone feel like. We are your best friends and I just felt like I was writing a friend, and so in that

email. It wasn't like. I wanted you to shot me, I wanted anything in return. I just felt like because Jenna you do such a good job of serving other people. I wanted to find a way to give something back for you and serve you in return and just because you did feel like a friend it's something that I would have done for you know my drew made or something else like it just felt so easy and fine and natural, and so reaching out to you. It felt right so when you said he s threaten and I were screaming for second, and then we got our thoughts go we realise that we just wanted to put our all into this. For you, because, honestly, I have taken two of your classes and I think that is just the way that my business has grown monsieur I mean I always give you full credit, because a few have spoken so much truth and wisdom in the business, and I just wanted it to be a way to say. Thank you so average after you said yes,

we can collect it our thoughts and then we had them limitations, as you know, but being on how he is a whole different experience. So we learned a time as well, because not everyone ships to Molly and if they do it super expensive, and there is just a lot that we had to work together on, but you were so gracious impatient with us along the way, and I feel like it's just gonna, be amazing I can't wait for people to see it. I can't wait so one of the things that this experience is just really taught me and especially about what you guys do, and we are kind of laughing about this earlier. But if you're up experience. So one of the core things was, we were actually in the Dominican when I got the email with their mark ups of our space and they have literally just seen photos of airspace? We had no measurements, because we have literally just closed The microbes we're like so incredible and to me as like, not here it is like this is what our space is. Gonna look like, but

has been even more insane to me as the amount of work that you have had to do in order to coordinate thing and reach out to contractors, and I mean you went as far as like finding local designers and asking them like what is it inside speaker for the staff, because it is and it was such a challenging for me. I can't even I mean I've told my mom, I'm like they are angels because, This experience has been happening during a whirlwind time. You know we lost my grandma we're in the Dominican. We had a big lunch and so having somebody that cares for your space like its years without ever seeing it, and even contacting people on our behalf. It has been like the I don't. I can't even say it enough, but I'm just so excited for people to see this base that you guys have design and to be able to put it all together, and I ask

I think we need a plan for you guys like go out and see it yourselves. That sounds, and let us talk about a sound nice because Gretchen and I do now but how busy you are- and I think I have said this to you a hundred times. I dont know how you do all that you do, but it was just such a pleasure to be able to take something off of your plate and say Don't worry about it like we'll, take care of it, and that is what we do on a daily basis with our clients as well. We just in our clients, are super busy and they ve got lots going on in some time design is not there for tat, are not their priority and it's just so nice to be able to serve people in that way and say: hey. You worry about which you you're really good at and will try to make this amazing for you, and that was just it does need to be able to work on behind the scenes. While you are,

running your entire more. You absolutely did that. We are so excited to share this space with everyone into just put it all together and see a goose. It's been like one order over here and then like what pickup over here and so where it is ready to like get there and just put it all together, and you know I think why for us with such a redemption song, for so many reasons in our life in our business and so to be able to provide a space like that, for other people were really really thrilled. So, let's talk about your business and you know What kind of things are you working on or what is your biggest question right now for where you want to be going right for this past year? Like us, it's kind of ground and we just gone all and with it. So we haven't online shop where we saw vintage. Turkish rugs and then leaves from there also started doing remote designs, just like kind of like we did with you virtual desire for people all over the country. So that has been just a knee

way to expand our meat to be able to serve people that aren't just and Charlotte area, so our goals for this year would just be to Athens. Track my murmured dream clients in I know you talked about this a lot and I think I've told you this several times you were there. I am glad that we have always wanted to have the issues you are so easy to work with, and gracious and thanks. All and in never ended an email. Without saying. Thank you so much that it was a pleasure to work with you and we just went up serve people really well so that we keep attracting those dream clients of ours. So that's one of our biggest this year and then we often- Oh just come along the same lines with serving people. Do not you have introduced us to the concept of job job job right hook and so I'd love to send a pick, your brain about other ways how you, sir, or how we could potentially sir clients, instead of just always asking them to choose as choose me, you know go to

a shop or you know, via a design from us. We want to be offered a meaningful and valuable content so that they do feel like where different we set ourselves apart by serving other people instead of just you know, shouting to me all the time. Absolutely so. I think one of the first things that we should talk about is the ideal client conversation and they think so many people released I'll go with this because they're not quite sure how to define their ideal. And once they have defined. It feels like this, like mythical unicorn Colombia. Where are these people in the world and how, in the heck, doing fine them, and so what Love is that an you did save us while we were emailing each other you're like we have been trying to figure out who I D. Client is an age. Are just like you, and so one of the things that you think was brilliant on your part. It was approaching a collaboration in saying, hey, like we want to do this because

swine when you, Sir people, while and I think what totally site you part was that you were like. We don't expect anything in return. We need not from you. We don't want anything from you. It made me that much more like scouring, my brain of like how can I give back to these women like what can I do to give to you and so a lot of people when they have a platform, and I can was flat out. Savers like we feel used like a lot of people, will see a number, and there like we want you to posts, are product will awesome, but I didn't go my platform by posting, your product and so respecting people's platforms, but also being so smart with your collaboration and I You already have such a good had on your shoulder in terms of doing this, and you know I mention this before but like I grew my following from being really strategic with partnerships, but not in the sense of like wanting things in return by in the sun. Of serving, and I think it just comes without servants heart, and I

believe in karma, like I believe in all the good vibes, so one thing is is like words as though it was thankful for all you guys have done, and so we're obviously going to share you we're also going to provide you with content that you can share. And now you can say, okay, we've had the chance to work with Jenna. You know see here creating this almost circular marketing machine. Well worth sharing you, your sharing us and it's just going to create content in a really cool way. That's very organic and our struggle, because I think you have to be very conscious of how you're spending your time. And so you don't want to go out and do ten pro bono projects and think that, like ok and next year and to make six figures, I think because, especially as a mom of two like your time is so limited and so people look at collaboration hours. They, like you, know, tat

how to get one or two or maybe three big ones a year and then just make sure that you follow through, and you give that experience and you make those who prefer so valued because in a happy claim, Is there going to be happy and they might leave you good review, but right even clients they're going to come back and bring their friends, you know, and so it's like a lot of I think the problem is is that people will spread themselves too thin and they lose that experience and then no one's going to come and have that full experience enough to want to share about it. So I think you're already on to something crate. Next thing is: is keeping up with that tone of voice. When you emailed me, it was so comfortable, like you said it was like talking to a friend, treat every the potential client that way, because that Conversation felt so easy and natural, and you spoke to this and I think that

what time is it for emailing, a friend, vs emailing our dream client, they can feel like two totally separate conversations and we go into selling mode, and so look back at like what you sent and like that's the kind of stuff you want to have all the time because that conversation, you know I got ten other emails from ten other designers and nothing felt the way yours made me feel, and I think that that is like your back tool, and you know how to use it cause. That's how you speak, that's your voice, so I think that that was there two really good. Things and to think of how you know, where is your ideal crying out for you? It's probably instagram. So how are you creating a lot of content? That's ex directly to those people that addresses their biggest pain point. So you know probably would love to work with. You know like

entrepreneurs, girl bosses are like really empowered women who are busy but who appreciate good design, mean good quality but might not have the time to source it. So you know sharing little tips or like check out this table. We found a target or things like that where you know your ideal client might not spend five thousand dollars in a coffee table, but they would love to see how you can make a hundred dollar table. Look like a thousand our table. You know just little tips like that, where people start seeing design doesn't need to be out of reach her out of budget. It can be so active and I think what was so incredible about the way that you designed our space. As we said. Ok, we have like a ten thousand our budget and you have to find things that ship now you're on the island of which are to join an issue at second Turkey. Finally, I say exactly and I think that a lot of people you know don't.

Like when you think designer you think restoration hardware in all of those things in those are all incredible and beautiful. But you also don't have to pay a ton of money for incredible design. You can make sense. You know we invested in awesome patio furniture, but then we were able to find a better value, for you know Coffee table are things like that and I think that a lot of times we will get intimidated by the design process, because it can feel so out of reach or out of budget, and so I think your gifting It is in sharing how to take. You know very simple things and make them beautiful and I think that's your aesthetic as well. Yes, that is exactly how we want to prevent ourselves their clients and that's kind of why we expanded and to eat a sign as well, just not only so that we can reach more people around the country, but also that we could just take the intimidation out of design. Major just show people that, like you, can give us a budget and we'll stick

and it doesn't have to all happen in one weekend and you don't have to have a designer come in and because that's really vulnerable place for clients to be. I think you know to open their home to a denied and say hey. I need your help like that's, really that's a vulnerable place for them to be, and we want to be respectful of that but also show them that then it can be fine and it can be kind of easy really and we can give you a vision and then we know that not everyone has ten thousand dollars to spend on one room, so you give us a budget and we give you kind of like the road map, so those markup virtual rooms that we do a kind of like the roadmap and many the client as then able to just put the room together as the budget allows so It is because it does it makes it seem so much more approachable and fine, and we want it. That's really what we want it to be. An experience for the client, because it

at the end of the day, Gretchen and I both now and I know, Jenna, you know this too. It's it's about relationships and its about how we make people feel so if this is a way that we can serve them well and make them feel more comfortable about their home and lessons unaided. We're just so excited to do that, absolutely anything to when we. Thinking about serving you know, you guys are already doing a lot of serving whether or not you understand that, like through your blog through your email, is that you as a growing there's a lot? of ways that you can serve, and one of the things that I want to remove from your mental space, that it frees up more room for dreaming is to stop feeling like if you are posting about like a successor, something exciting

There is so much room on the internet for celebration and we've all seen humblebrags, and I think that we all can roll her eyes and there's an people are like just went for ten mile run you're like good for you. I sat on the couch and watch Netflix today and now I feel really crappy about myself, but I think that there is a really cool way to celebrate, I'm into courage other people to step in and celebrate alongside a view, and I think that it all comes down to. Why are you posting this and who is serving and I think, when you ask use of those questions. You know there are things where we do feel uncomfortable sharing it, but I also think of or not sharing it and we're not inviting people to join us in the good stuff need a word that leave the internet, and I know that you guys like having a crummy day. It was dark and rhenea in I felt

the internet was it's like black hole of negativity, and I, like goodness, can somebody to share something Orson, it's happening in their life, because I want to be happy for other people, and so I want to remove that fear of years, because even when we shared like I was like share that you're working with us like a post about it like share that, like yours, so encouraged to do that and that such an exciting thing and so I always say you know, to do it. Within reason. Why don't let every single post be like look at how awesome I am, but I also think like people want to be led into the process, and I think a really cool blog idea that we can do together is to talk about like working together, and you know how we went from Mark up to reality and show photos of the like space that you design in there. What the actual room looks like an attack. What are the challenges we saw or talked about the changes that we made and why we made them, but did let people into that full process cuz? I think it can remove that intimidation and even

I go through. You know, teaching courses like we want to show people as much as possible so that they feel confident in it, and I think that sending we ve learned is that he knows you boy, filling, hesitant or a little worried, and I know you felt this way about investing in yourself in your business. You want to remove as much of that doubt as possible and I think the same can go with the design process. As to what they choose never thought about it like celebrating, like celebrate with me or something I've always thought it. As you now appear arrogant. Not to be too self promoting by it. I think that's just such a good. You know that flipped the script on just on what I post, because I think that is the last thing that either Gretchen or I want to do- is superior cell promoting and brass. Look it I'll bet, you're right people do and celebrate, celebrate with you SAM. I love that. Thank you, so much yeah, of course, and I think to I mean, like ear,

guises. Hearts are like cards of girl and I don't think anyone would everythink anything negative about it and when it, The biggest things that I've learned, especially over the years, is when I was starting now, and I mean you you ve had your business, but you are still at those like beginning big steps and hurdles is shearing like oh, my gosh, just book his client and its set a reminder for other people, like oh yeah, she's doing that now, and I think that it's a very good thing and a lot of times. We are just so close to our own content that we feel like. Oh, my gosh. If I post something like this again, people are going to be so annoyed, but it's like nobody is sitting there refreshing your feed. Nobody is like waiting for your new blog post to come up and nowadays we're so busy that it's like there will be a day that I don't even go on to Instagram, and then there will be a day where I sat there in school for hours, and so it's like just reminding yourself like look at your own user habits like you are not keeping up with every single person in every single blog been so when you can't

magnifying glass of your own work and say, like I'm so close to this right now, but no one else on planet earth is this close to it and so yeah. Maybe something is similar to what you posted a week ago, nobody cared You know like take the pressure off of it out of your way more than anyone else and thinking about themselves about, but that is where it is. So what did it like for you guys when you decided to like actually make a go at this and invest in yourself, and you know say, like I'm logic going for this business thing scientists this past year, like a as when we have- or I have really van like I'm all end like I'm, not gonna, be stared anymore. Just to say this is what I do like previously had to spend oh yeah. I help people design home on the side? And I just wouldn't really own it for this year? I just thought the Lord leading just tat. Go all an and one of my biggest hang ups. I think. Maybe I share with

lot of other entrepreneurs. I'm not sure is, as is, that overwhelming failure a and then be feeling like a flawed like food, as you think so as doing mess. You now- and I just have really struggled to overcome that and this year I was like you know what honestly Michael my husband always says. This demand. It is six with me, as you know, so what you: fail. It's ok like whether you fail miserably all on your face and lose everything or you're a raving success like that just doesn't defining and what you produce does not define your so just realising that just gives me more freedom to go out there and fail if I need to or if that's what happens. So after can I got over that hurdle I was just more frayed is try and- and I started doing, everything is more like an experiment then this work, our dinner.

Fail, or did I succeed, it's more like analyzing what things I did that really benefiting the business so anyway, after deciding that I have learned a huge lesson of the importance of investing in yourself, and I know it probably sounds Bush ay, but it's been a game changer. For me. I remember, I don't even know where I first found you gonna, but as soon as I did, I just felt like you, where the person that was gonna help me take this business to Newgate, balls and Sarah were very clearly setting again at my computer and pushing enter on sending a payment for your instagram coarse and at first I felt guilty in oh, my gosh new care. That the kids, clothes and winning an college and other stuff. But I have the sheriff seem first hand. The value of believing in your business and then investing time and money into it and it is paid off. Unlike us, it's paid off. Some

Jane. I now I sound like walking, Jenna confer commercial, but if you like, I think your instagram worse and that changed everything for me. I learned you know that it's it's more about its sore about China, reach out to people connect with them on a deeper level. Fino pretty little squares on Instagram is just about making connections and starving people well there, and then I of course I take your email list coarse and less to launch an funny story I mean you told me this will happen, but every time I see now an email like it is amazing because and get some anymore inquiries and moving or sale in the shop like within minutes, and it does and are you always say that, but it does bill so much more natural. Just to talk to these people. That really say hey. I want to stay in touch with you. I want to know what's goin on rather than shouting on Instagram the time so investing in myself in the business- has been huge this year. The amazing. How do you think it's it's aka written, but

really also learning to work in a team you know having just previously. Prior to this year. I was kind of lonely in this business. You know the kids with sleep allied work, a mammoth often and then, of course you know you, like you said you go down, that black hole of comparing yourself to strainers on the internet and constantly failing anxious, at least for me, and not enough and honestly, like a frog like how are you tat fell by business, and why do you think that this will succeed and all those little nasty voices that we here in our heads that community changed that completely? For me, when Gretchen came on board just having heard about ideas off and then meeting with other freedoms and our industry that has we ve just learned so much from each other, and then I think that it's just me how we can learn from

each other's both expertise and vulnerabilities and just say to them me too, and I get it and that makes all the difference in the world. So those two things this year have been huge for me. That's incredible. It such a true seems, like I think too, especially when it comes to investing in your business for the first time warrior like our eye. I am putting money down in saying that I'm gonna do this. It's kind of like that crazy. The accountability with your style for you, like I'm, an approved myself that I am worth this and I think to I always tell a story of I remember one s. First, starting out as of talker firm in our history, I think my corporate job, space with like an investment option for my business, and it was the first time that I literally how'd you like poet, a credit card to me, like I'm gonna. Do this, but I also remember thinking like if I don't believe in myself enough to invest in me. How can I expect people to invest in his business into like buying into it, and so whenever

I put money down now these days. It's like I am committing to myself that I will make it worth it because I don't want to make a bad decision. You know fear like we're on the sea like if I may give these decisions, you better believe they're going to be worth every penny, and I think it's such a good challenge because it keeps is moving going forward. And so I think that's incredible. I love that. You brought up your email list because you guys have to check out and we'll go through all of Emily's accounts at the end, but the run said she has. They are insanely gorgeous and I think you know, like you said, people are more willing to buy when you're sending out an email in your staying front of mind. That way like yours, calling uninspiring, you might screenshot you're saves ending and we like I'll go back to that later, but I feel

like what I was looking for any excuse to get out of our embarks, get us out of this emails. They like, let's look pretty things and I think that's awesome, and I also think what you said to you without values. Images like I would rather speak to people that have opted in that have said like yes, I'm interested, I want to know or see more than to try and be like hey everybody. Look. It is like, and this year those awkward crickets, because we ve all been there, and so that's just a so incredible so inspiring and something I think that is so clear for you, as your growing. Is that you're not interested in like a superficial, a girl like you want to take

this is so meaningfully and so intentionally and grow it, and I think that what I see in you that is so incredible is that you are more about the right people and less about the numbers, and I think you have to be in order to have a business that lasts until I want to encourage either cuz. I think you are on the money with that say that cause. I remember having coffee with Gretchen and we were how can about where we wanted the business to go and ask my college. I mean look at all these other designers and me. May I, like twenty clients at one time and in a wages, have like five or six and then choose like the only its so called that we know gods, giving us exactly what we can hear no right now if we had the huge rush of clients like we wouldn't be able to serve them and the way that we want to like. I want this. To be honest, I got boutique kind of experience you nowhere, instead of MECCA Supermarket, if that makes sense to say that they have this great experience and that we can really get.

To know them and you know, get to know their families so that we can design home. That makes sense for them and that's why I think designing helping you with that Congo and now he was so much because I felt like I already knew in protein. Consequently, what certain screaming, but it's not like, we were friends so to design the thing for you and drew it just about so easy and that's what I want our clients. I want them to know that we value them first and then it's always people over production, so I think you're right yeah, like focusing on just those idea, client the night this you know screaming masses, absolutely so one ear questions that I saw your she was about creating a more consistent, Workflow Sid. You wanna talk about that at all, I would love to spend weren't glare, I am a three year on a two year old. So the time that actually is and working as nap time. So it's funny like everyone that works with me our clients, no light at one o clock.

The unalienable she'll be blown down there. I would love to see the kind of streamline that process a little bit so that its feels really special for every client and but also its does not so much work and our end and we're not recall getting the wheel every single time- and I think that I can't remember where you ve talked about this- whether it was in your forces are applied cast but just kind of working through template. It enables and then obviously making them personal as well, but just a just take those load off and with trying to start doing that recently, and it's just when a great or doing more in things like that, and I wanted to come to ask you about that in your content. I know that talk about a but in terms of like My only have these like two windows like not time and then after a bad time to work. If it were you would you just take one chunk of time and do one thing they hold?

is that what you suggest yeah? So I would suggest because I think it is such a struggle- and I mean I, you know we don't have children, but even so, switching the batch working this year has been probably one of the I think they've done, because I am all about efficiency to me. Like I hate wasting time and I'm like I either want to be like in Tacoma on the couch watching a terrible season of something or I want to be like getting it done I have a tendency to have like twenty tabs open and I'm like clicking from task to task and forgetting what I was doing and especially, I think when I think about when we have a family and like one were faced with the decision of like ok, I got three hours to get through what used to take me eight hours. What were that look like and- The best things I would recommend is bad. Reaching it out so that, like Monday, you do something to say you do something different ones. They do something different and even

It means that, like let's say your checking your email twice a day. So during each section but you're setting a timer for twenty minutes and you ve gotta like bust through those email so that you can get on to your next task. We call email ninja. I believe Nansen Ray had something about that. Where she's, like you know, you could sit in your embarks all day and all at his home sitting in your inbox is perpetuating more work for you and so doing things like that, where it might not look like you're just doing one thing all week, but then also for you you guys? What I think could be so incredibly helpful is too before you start on any content. Is you plan out how that content is going to play out on all of your mediums so but you are creating intentionally. So let's see you're working on a new blog series. You can map out right away what posts are going to support this blog for Instagram so

pulling in one or two images that are then going to lead people to that post and then pulling out what kind of email could we send out around this content so that, instead of creating flower different pieces of key, Women are right, a blog on this and they like today, a publisher linear like trying to create the instagram posts around it, and then you know like, and so it's so much easier all the times will do something. Where will be like me to write a blog on this and then like the day it publishes then you're like trying to create the instagram posts around it, and then you know like, and so it's so much easier when you go in intentionally before you start creating and saying. How is this going to play out on each platform and if it doesn't serve a platform? Is there a way that we can make it or is there a tweet that we could do? That would make it work, and I think that I've learned a turn about content creation process in I use a blog five days, I don't know why I did that it's crazy. I did it for like three years and

You know it was just as it is content generating machine, but the content wasn't actually driving anything in my business is This, like habit, that I had created that I like what I'm getting out of in so now. Ever we look at creating content it. Ours serves a purpose, and that Europe can be as simple as serving our audience, but it can also be as complexes leading them who of course or leading them to be my wedding clients or something like that, and I think that the that intention peace. When you have a limited amount of time, because you're like I know that this is making an impact in my business because and so does not help at all times really. Doesn't it also meets making of and on what you talk about in your instagram lab, as takes the intimidation out of what do I punishment, you always kind of know what your purpose, and so, if you can go back very or says, and then have your post match that it's just ways to me

that seems so much more natural than just coming up in a continent where that's bag and probably doesn't really serve any one. Well, I love that absolutely anything to you for biggest thing I can tell you- is give yourself grace like we're going to be days where you get absolutely nothing accomplished and then they're going to be days where you are just killing it, and I think that you know riding that wave and just really understanding like you know some days you're going to play with your kid on the floor and color pictures and not productive, to end this, giving itself that Greece, as you grow, because you know, it's so easy to look at people and be like I stayed just landed there and how did this all happen for them? But you know there is so much you know going on nights and weekends, and you know just give me a

the Greece to take each day as it comes, which we think is so great that you have such an awareness of not putting the business over family and none sacrificing precious moments, whether its with your husband in your kids, your family, or something that you know just to get more like their followers and So I didn't. I never want to lose myself in pursuing this thing that I love. Although I love and now my passions are on purpose and they are given to me for a reason, but I never want to get to my sixty cents, a guy like I missed the movements, because I was pursuing something that really didn't even matter. So I love her, just keep our imbalances. Trillions iron will you're amazing. So if anyone wants to check out the work that Emily helped is completely, you can go to the culture condo Dotcom Crispin here is there it changed everything for us. I honestly think that we would have a mess if it weren't, for you guys we're just

proud to be able to say that we teamed up with you for such a special project projects going to serve, not just but so many people in terms of their vacation in time. So the good you're gonna you can check it out. Where can Everybody find you visit Arusha that sat Crispin terriers, that common identified that's very sailor and his turkish rugs and that's just been such a neat placed to connect with people. And then our website is crisp, interiors home dot com, and then you can find. Son Instagram at Crispin Terriers awesome, and we have one of their rugs and our condo, and I can tell you I wanted to order them all and Emily was like. Do you realize how much it costs to ship these fuckers like? I don't even care, they are so beautiful, so everyone does make sure you check them out, and I think that you know there's just so much to be learned its it just watching. You guys, and you know, seeing how intentional you ve been itself.

Encouraging, and I'm just so thing for that our paths crossed in that year reached out and that we ve built this friendship. You have been an angel and our lives. I tell you this all the time about really I just can't imagine doing this about you, so thank you for all. You did me thank you for letting I thought that was areas fell on if they were so much fun. We had a blast. Why can't you for everyone to go check it out. Thanks for listening to gold, digger dive into show notes for this episode and all past episodes at W W w dot gold, digger podcast dotcom. Thanks for listening and we'll see you next time you gold digging dream chaser, you.