Here. Listening to the gold digger podcast episode number seventy three today, I'm going to walk you through five different ways: but you can supercharged. Your email is growth and just simply get you started brainstorming and thinking bigger. When it comes to your email, marketing strategy nomes, excited about this episode, because I'm gonna share some of the things that have been working for me as I've girl, my email is too over seventy five thousand and beyond, and we are growing at every single day along with today's episode. I want to invite you into my training called what does they went to say at the how to guide email is, and you can jump on it, and if you want to learn more about why email marketing is so powerful her. How does simply get started with strategies in knowing what to say when to say it. So you can dive on into that training at grow and email is dot com again that, grow in email list dotcom jump into that trap

it's about an hour of awesome content. Oliver, email, less building and how I use it in my business to drive big profits so without further Ado, Leds dive in today's show byways too superficial It's your email is. I am sorry excited here with me. Today you are listening to the gold digger podcast with Jenna Kutcher, the life workshops style business, podcast, procreative, girl bosses, so you can train from the experts,

How did dig in do the work and tackle your goals along the way to use your health photographer educator, artists and MAC and Cheese Lover agenda Kutcher. This episode of the gold digger pod guess is sponsored by honey book. Honey book is thee management software that are used to stay, organise, manage invoices, get paid an give. Every client and elevated unforgettable experience. Honey book is offering twenty percent off exclusively for gold. Digger listeners just go to honey booked out com, slash, gold digger to get started and get your life back today, hey gold diggers. It's your host generator answer they usually start every single episode saying I'm so excited to talk to you today today. I am really come tat because we're gonna talk about something that is one of my favorite subjects. It's a little dorky, maybe a little geeky, but we are going to

all about email today now if you haven't listened episode, number twelve get the crazy power of email marketing. I would love for you to hit paws on this one and jumped back to that episode, where I share a ton of awesome insight all about email marketing and why I recommended as part of your marketing strategy, but today I will to dive a little bit deeper and talk about five different ways that you can supercharged your email list growth now back in, two hundred and twelve, we talked about why I love email marketing how to get started. Why it's super important to have it as part of your marketing strategy? what it has done for my business, but I figured maybe we should do a little refresher. Maybe you listen to that episode. You started an email list and maybe it took off or maybe it hasn't really grown or you're, not quite sure what to do with it. Now that you have a few subscribers, in this episode I wanted dive a little

for in the ways that you can strategically supercharged. Your email is growth and want to really walk you through some of these strategies and amusing in my business that have been working very, very well so a lot of times but when they hear about email marketing, they just write it off right away. I know I was one of those people, like my hand, is in the air, because I thought but it just sounded super complicated. It sounded. Really spare me and sounded like something that just wouldn't serve my authentic marketing strategy. But even your business owner or a dreamer somebody users thinking about getting something started. Approached me today and asked me where they should focus their attention. My answer would be twofold: it'd be this. I would tell you to go oh and focus on growing your social media following say you don't just have followers, but you have true fans. And then I would focus in converting lose true fans from your accounts onto an

male is where you can show up and serve them long before you, ever have something to sell now: email marketing, it's a number one way. I drive profits in my business without a doubt in email us of over seventy five thousand subscribers and its constantly growing every single day. I seriously see the benefits of it. Every single week within my business and today is: the really good chance to walk use you five different ways. You can really super charge and just turbo boost your email list, and I want to break down some of the strategies that we are used currently in my business, to amp up the growth and to nail on the consistency of how we are showing up in boxes across the world, now told this story back an episode twelve, but I think that we should tell it again because email list building was never part of my strategy. I remember a few years ago, I got a free Coaching call with another entrepreneurs, and he

ask me, he's a Jenna. How big is your list, and I like what looks like my to do as it super long things are asking, but he was talking. At an email list and I didn't even have one eyed and see the value, and I didn't really understand it. I was so busy focusing on Facebook and Instagram in all those areas. Things that I never even thought about an email list. But the truth is is that social media is merely rented platform, so while we might have earned our followers or gotten them over time, we don't own them they're, not ours, to keep and a lot of times we're just trying to shout through the void or trying to reach people and make our voice heard on social media and with the algorithms it's getting harder than ever. Can I get an amen like it is hard to feel? seen and heard on social media today, but the thing about Nemo marketing. Is it the way you more intimate way to be in touch with people who have opted in Europe?

just going out into the void in hoping that your message falls in the right lapse. You're speaking, specifically to pay for who have signed up who have said hack? Yes, I want more information or want to learn more or I'm interested in what you have to offer and trust me as I would away or other talk to those people, then to shout into the void and hope that the right people are getting my message and so on, I think, about email less building, while it might not sound, is fun, is growing your instagram followers. I think it is doubly important, if not more than that, think about are you more likely to purchase something that landed in your inbox or are you more likely to click off of interim click to a website? Philip, a cart put in your credit card information and purchase, something there I mean when were in our email. Male warlike. Give me any excuse to get out of my inbox right Enzo, even

less building is just something that has absolutely changed. The way that I run my business. It change away that I've communicated to different groups of people. It change way that I've marketed I've worked so much more focused on that area of my business, because I know that it yields results so less time an end to the content. For this week I have gotten I've ways that you can supercharged your email is growth and, if you're just getting started or you're like today's day, where I'm finally going to an email. Is these are going There are some awesome tips for you to put into practice right off the bat The number one is a very simple, and you know come in for me that this makes total sense. I want for you to make it a more personal experience. Now it's easy I feel like email marketing is speaking to the masses and in a way it sort of is, but one year called, acting you wanted,

make sure that you grab the new subscribers first name so that you can use it when you're reaching out when you're sending them a weekly update or a newsletter or promotion of important to give your opt ins, a personality and one easy way to do this, as did you simply include a photo of yourself. Do you already know that I am a giant fan in creating the visual connection and sharing use that people love you and not just what you do, and so, if you could include a photo on your opt in box, backing boozy amount of people we subscribe, because they are far more likely to trust to human than just a company, a lot of times when we get started with an email. Israel very, very simple, opt in forms, and I always tell people just keep it really. Simple, and you can get it fancy later, and I heard that from any quarter field. I love that line, because so many times we just get so overwhelmed me. You want to look away

and we wanted to match our funds, who wanted to look exactly aligned with our website, but the truth is that an opt in form mean be fancy, it just has to convert people so for drew this business. We never have gotten fancy. We ve kept too as simple as possible. His opt in forms literally have the title of what they are opting in for a short description, and then we collect their first name in the email address, and that's it now. For me, I've got a little bit more complex over the years, and so we have multiple differently pages where people can opt in and we always try to include some personal touch, whether its afloat of me little blue herb about what I do or what they're getting from me a little reason of war. This option is going to really serve them in their lives where there at and so all the times. When we look at email marketing, it can just feel really cold in concrete, but we want to make sure that we but a human experience behind it so that, as people are exchanging their emo

address for whatever sort of offer you are offering them. They feel like it's a meal, or personal connection, and I'll see you- and I say this, but we are so much more likely to trust to human that accompany these days, and so, if you're looking your opt in forms and they're just feeling a little clinical or a little cold. Maybe it's time, you just make it a more personal experience. Now what You collect those first names, then, when you go to send out a campaign or promotion, you can actually use that field and say like hey, Jenna, here's a new sale. We ever hey, Jenna, here's what we're up to this week. You can even user first names in the subject line so that it feels farm her personal than saying hello. Embody and them, knowing that your reaching out to hundreds, if not thousands, of other people at the same time now two- is something that we get asked a lot of questions about and is about, how to the perfect offer. You have to give people

true reason to opt in Timor Leste, something willing to trade their email address form. I don't know, you, but nowadays we are all on the prow to avoid isn't much junk as possible, whether that's junk email, junk phone calls junk mail and our mailboxes, and so in order a truly grow. Your email is, you have to make sure that you are offering an opt in that worthy of that exchange that you're respecting the fact that somebody is saying I'm having you my email address, knowing that you will likely being touch again, but this offer that you put together is worth it I'm excited to see what is going to land in my inbox. After I receive that so at a time when people are thinking about what the perfect Africa look like. They get systems, and I know for a fact that I made it away- he too complicated. When I was first starting out, I wanted to have the perfect form the perfect guide, the perfect everything.

And I am now looking back and seeing how much had stunted my ability to grow so instead of thinking about. How can I make things perfect? I asked myself simple questions like what followers need what keeps him up a night, what their biggest pain point. What is something there would make their lives easier or more enjoyable to How can you create an offer beg your audience will be eager to take action on? They want to sheriff you ideas that convert really well. You bid shares and being like five steps to x y? If you have a, product shop or some sort of digital shop, you could do a per cent. Did you off code for their first purchase I opt in for a lot of those concerned. Like yes, I know I'm gonna buy this anyways. I might as well get ten fifteen percent off. You can create cheats, speed up a learning curve or free templates people could put use today now for me-

my business. We are constantly adding more opt in to see which, once he bar jumping up and then who will look at them, those popular ones and will continue to make more items that are aligned with them so with each new opt in we are creating a new segment of her email that we can see who's grabbing white and be I also share offers with the right people based on their interests to basically, what's that saying is if I were to create a free opting for an instagram growth guide. We would create a new audience so that anyone that opted in for that form we would know okay. This list of people is really interested in growing their instagram, following what other tool Could we share with them that would make that process easier for them. Now a lot of people get freaked out, because segment in your list sounds really scary and to be honest, there is a learning curve when it comes to that. But if you can just go one new opt in form for each offer. It's going to separate

your audience into those segments that you can see, which one is the most popular which, when our people most interested in, we did This, when drew launched his business culture method. We may two options. One was one week about whom work out and one was a grocery prep list so that people could prepare their food in a healthy way for the weak. This is like kill in it and the work out there doing good, but I think people are more interested in the nutrition side. So what could our next opt in b that would cause but I think people are more interested in the nutrition side. So what could I do next opt in B. That would continue to help people that are looking for more Tricia help, and so if you can create theirs different campaigns or segments? It can really help you see. This is what your The answer is most interested in and so, when you start to think about number two which is giving people a true reason to opt in you, the tests, different things out. You might think you have like the best most.

Brilliant idea, but when you go to put it out into the world of false flat- and then you become discouraging like well is just isn't. For me, but we are constantly constantly testing different things out. Maybe it wasn't the actual offer, but it was the way you are presenting it. Maybe it was it terminology you are using to describe it. Maybe always a factor you just posted at once on Instagram and never again in only ten people saw that post. You have to give yourself grace in this process, but you also have to ask yourself what is it my audience needs, and how can I give it to them in the easiest, was applicable way, because I understand that they are giving me their email address, and I want to respect that exchange and I want them to do so with a peer and utter confidence. Three is grow. A following of people that are excited to take action and use powerful, call to actions to convert them from simple followers, too easy and eager subscribers, some enough to put a pop up on your own

absurd in call it a day seriously guys I give that is your only opt in strategy. A minute tell you right now it's going to be a really slow process for you. It is important You are showing up, often in your followers feeds and serving them before you ask them to opt in all your audience. Ask some questions, posting say hey guys. What do you need help with I'm working on a new content, and I want to make sure I get this right for you. I do this all the time and again so the bad guess. I want to make sure that every episode is serving you right, where you're, at an understanding that I'm serving thousands and thousands of people, but if I'm using topics that people are interested in. I know that owing to help make waves in the industry. Now you on to learn how to share your expertise freely and when I say freely, I mean not monetarily and also just really be giving with your information, because I record this pod

every single week of giving out free content, because I do who want to make impacts, my big Its goal in this life is to make the biggest impact in so therefore thing is. Is that if you are just really trying to get people to take, action, but you're not using any calls to action. People are never going to feel comfortable for that when you're runny invite people to opt in understanding that maybe just a small percentage of your followers are going to respond to that call to action, but here's a? the ones that deal the ones that option the ones that are excited about what you're putting out they're the ones that are responding to your questions in your poles, those are your people. You don't need to reach a mass amount of people? You just need to find the right ones, and so, when You pose to call to action and say only five people respond to that. Those five people either five people that you want to invest in that you

want to make them feel seen and heard and understood. So I have a goal: oh it's a very simple Gore and that to have a say, we'll call to action in every single post, whether your asking your audience to like a poster commenter, even a tag, their friends in the comments below, but then, when you I have a new opportunity to opt in asked them to follow the link to do so and explain the benefit in a way that makes it impossible to resist social media should be a major part of your strategy because it gives people tying to know like interests you beyond your offers, so that when you extend that chance to go further with you, they will be eager to respond now I'd Of course, it's called the list. Launch lab and is all about growing. Your email is that when you do have a product or service to launch people are excited, in. You actually have an audience to launch too, but one of the biggest strains that people have is that their say

hey I put out my new opt in three people opted in ok, we'll. How did you put it out? There? Did you posted ones on Facebook and that's it? You have taken kid you to share these indifferent ways using different copy or what words, to describe it using different images you have to keep. It sing things out. We're safe, oh, sharing, opt ins at I created years ago. Why? Because it still awesome content. So whenever we go, create a new opt in we're like hey. How can I create sending it's going to last, a long time that the information is still gonna, be pertinent a month a year from now and how can we continue to share it with our audience that, as new people start following our as people's business calls change and evolve. We are still saying front in centre with this free applicable content that they are going to be excited about now when drew started. His social media account one of the hardest since he had was understanding this whole call to action thing. You know we did so use

so just putting up a photo and captioning I kind of like we used to do in scrapbooks with here. I am fourth of July watching the fireworks and we forget that we should have an invitation in every single post in so drew when you started is Instagram account kick in it with courage. He would get a really I s pose with without good caption in the needs able. How does this work, and, unlike ok, will what action do you want people to take his I gotta know like: do they really need to take action in the gas you want to have very small asks or small calls to action. Just saying, like common below with your fate, summertime drink or what you guys up to this weekend or tell me about the best spoke you read in the last month. So that way in the time comes that you're like hey, I ever really big ass. I want you to sign it for my webinar or sign over. My email is to show for this training or participate in those or opt in to get this percentage off people are willing to take action, and if you can get people really

suitable in used to taking small actions, steps with you when the time for those bigger ass, they are ready and willing to do so so number or is run multiple opt ins at once and share than weekly in new ways when a person Sin is launching an email list or trying to experience growth. A lot of times are gonna. Put that opting out into the world share. And then leave it beam and then move on to creating another opt in and another one and another one in all. This thunder, life just becomes its content creation machine that they cannot get off of for the gold options is to create these freebie. Is that our pertinent now and in the future content that continued? I live on and be shared, so you, should be sharing your options in multiple places and pushing people to your differently, sources over and over and over again, so a few places that you can share your opt ins are the headers and the foothills of your website. Second blog through pop

Ups on your sites in your instagram, both in your facebook posts through Facebook ads on podcast to your email list in your Instagram Bio on tinder, as there are so many different places that you can be sharing your opt ins and you can continue recycling, the old one. So you want to recycle you're, on ten over and over again, so that your consistently growing your list, any cages consider that posting it once is enough because you I to have a strategy in place so that you are constantly sharing and re sharing, so that more eyes are on it now I times create a new opt in and we're like so excited about. It were fired up and we maybe share for a week, and we say like go to going to my profile the join or we put up a few different facebook possible and then we move on to the next one and the truth. Is. Is that with today's algorithm, in the way that our feeds are not chronological varies

call percentage of our followers are actually seeing our posts, and so, like I said at the beginning of this episode. If somebody were to ask me if the two best ways to market, I would say, grow your following and then convert them off of the social media play, forms and into your email list, but you have to their stand that if you're putting out really good cod, then in creating really quality. Freebies you're, not gonna be spamming your list of your sharing it more than once. In fact, your probable You be reaching people, and you know there's out old marketing adage- and I may get it wrong right now, but it says it like somebody needs to see something seven times before they take action and you're only sharing that opt in once or twice people may not be. We need to take action, and so I have a few differently that I use that all share in just a few minutes about what we're doing, but we have multiple options running all the time and we try to share them weekly, so whether

It's true facebook poster through our Facebook groups or on Instagram or in the bio, and so for you to really think about how you can create a system so that, even if you not creating new options every single week here, at least sharing old ones. So you can continue to build your waste in those intermediary areas of your business before you go to on sending or after a lunch so that your email list isn't just stagnant, now number five, is a really really simple place to start. I feel, like this jargon is so over my head. I have no idea what you're talking about number five, as for you just add an opt in link to your email, signature think about it, how many emails are you sending out every single day, ten, twenty thirty? A hundred? What would it look like a very simple call to action in your email, signature that invited people too opt in to get more exclusive content. If people are in touch

did you via email already? They are likely going to be interested in getting more content from you. So have us two per simple call to action in UR, email, signature and tested out. Bringing email that you're hitting send on is a potential opportunity to gain and other subscriber to gain their trust to convert them. Miss simple follower to a true fan so by placing hyperlinks call to action in your email signature. You have the ability to tee every recipient into a subscriber. Now this is, something that we just implemented in my business, because we get hundreds of emails every single day and I'm not lying like hundreds, and so we ask this call to action in our Otto Responder, as well as our regular signature, just saying, if you more exclusive behind the scenes, tips, tricks and strategies click here today Ah my email west end at that truth is that if people are already reaching out Eu Visa, your contact form or finding.

Your email address. They are likely going to be interested in taking me or action with you, and what better way to do that then, to join your email list, so Is he write like how're? We overlooking these things guys, so I want to it, closes out and share the top three things that we have been doing in my business now. My email is continues to grow by thousands each month and is not just happening by chance. It's through a lot of sound strategy. I see the power of email me marketing. I invest in it every single month which will talk about in a minute, but I want I understand that if you are looking at Facebook in Instagram Pinterest in saying this is the only way, a marketing right now and it's not working any more aid is tat. I am to grow your email list. It is so important that you are growing your email list, so important that I have put together a are training for you grow

An email list got com. It is called What do you say when you say it's the how to guide to email- and I want for you- understand that this is a free training so that you can understand how to actually grow your email list and how to learn how to communicate once people are on it because the growing by like we all wrapper mind around that? But then we like Now what how do I serve them? What is that even look like? I don't have time to write an email every single week, so grow in an email list, dot com? You can learn What does they went to say it in its my how to guide for building in Alice, it's an hour, long training, there's q and at the end, and it is in awesome training if you're just contemplating this idea, you're not sure you're ready to dive in or if you're ready to really up level your email marketing game. So, let's drive an end to the top three things that I've been doing in my business. So number one is this: have an opt in link?

every single week, whether its content upgrade from the pod cast in old. Opt in shared view, Facebook or a new and added to the link in my instagram profile. They don't need to be perfect or complex. Value to people's lives. I'm always looking at ways to get people to opt in and learn more so that we can serve them more specifically. So when work reading podcast episodes were asking ourselves. What would be a really easy content of great that we give people Valley you or short in their learning curve, or help him out. They're going through this content, so, whether that's a one page, PDF Download a cheat she'd guide for people templates We're always ask yourselves, ok, we're recording! All of these episodes are putting so much time into creating awesome, free content. What can we do that will help? People now even more than that and so we're looking at. How can we could eight, that extra free content? How can I share it in a way

what is something that I could tweak or change just to see if it converts better so whether that's a lead, each tidal you no different, poppy that we're using different ways that were sharing- and I just want to look at every single week- what by doing this week to build my email list amongst the million other things that I'm doing. What is my goal, this in terms of growing via email list number two, as we run Facebook, add strategically two different opt ins based on our bigger goals so we're looking ahead and were saying what is coming up in our business. What are we excited about and how can we get people on board and excited about it too, and in episode number fifty eight, my facebook add strategists weed, all about this? If you haven't listen to opposite fifty, eight jumped back to that one is, it's really good. Help you see what our strategy is and how Are using. Facebook adds with our opt ins so that we can

focus on those next level goals and those bigger business schools, and so what looking ahead, six to eight weeks about what's coming up knacks and how are we appearing in serving until we have something to sell. So we want to give people time too, into something that they're interested in dentistry them for at least a month with free content, extra resources, different links to things that might be of help to them. And then we will run adds to convert people into subscribers to serve them before the launch, and we are constantly generating new leads and then developing different marketing funnels in order to serve them with additional content. That's the interest them before we ever ever offer a paid product or service and then numbers three? The last thing I'm doing right now. My business help grow. My email is, is testing No new ideas using opt in to see if my followers are interested or excited by them. Before we develop our problem,

or a training around them. So when I an idea that we want to maybe pursue or move forward with, which guys I girl out of ideas. We use an opt in. Tested out to see what the responses to see what the cost conversion is with ads and then we decide? Ok is something that our it audiences truly interested in that their excited about that they're going to want me our information on before we set developing because creating courses or freebies or cheats that can take allotted I'm in, so we want to make sure that people are excited enough to take action around that. So those are the three big things, I'm doing in my business that we are growing. My email is by thousands every single month and then we're just really I have totally homes moralist. How are they going to feel loved and encouraged, and inspired and her and we want to make sure that were giving people content that their super excited about that engage with that they're ready to open and be applied

and so I have totally your home did my strategy and I hope saying think that today's episode is just really inspiring you'd start thinking a little bit bigger when it comes to email, mark things, I'm cool, I'm going to run through the five ways before we sign off so way. Number one is make it a more personal experience, collect their first name. Have your photo on the opt in forms, tell them a little bit more about you and why they should trust you enough to trade, their email. As for it, number two Who is you have to give people? A true reason to opt in something that they are excited about and willing to? Try their email address for so, if your struggling to think about what the perfect opt in is, I would just say, create, but it out there see how it goes over and then keep creating and tweaking it doesn't have to be. Perfected. Done is better than perfect, but start thinking about what your followers need and if you need to pull your audience before you start creating number three scroll knowing of people that are excited to take action in use power.

Calls to actions to convert them from civil. Oh followers too, eager subscribers so make sure every single post that you're putting out there has a simple call to action so that when you get to those more, complex or those bigger asks. People are ready and willing to take action with you and to move a step forward? Number four is run multiple opt ins at once and figure out ways that you can share them weekly. Whatever that looks like it, part of your social strategy of its part of your blog strategy, make sure but you are continually pumping out your opt ins and sharing them over and over and over again, so that you aren't cons really creating but you're just getting creed- Eight of in the way that your sharing them and the number five was, is an opt in optimal to your email signature. How many emails are you sending out a day? What, if you could take that and really convert people from simple email rulers to people at our on your list and hearing from you weekly suited

some it all up. I am a giant Vienna, email marketing and I wanted to dive a little bit deeper than we did in episode number twelve, which was the crazy power of email marketing wanted to follow up to encourage you to keep moving forward with your email marketing strategy and to hear a few of the things that we are doing in my business every single week. In order to continue growing, email list in serving our audience in really big ways. So I, what does this episode inspires you. It really gets you tied to take charge into grow? Your email is in serve your audience in a really intimate and awesome way and really hope that you gold diggers out there are going to take some big action this week and to really create giant, as within your business. So until next time, gold diggers keep on digging your biggest schools and

I will talk to you super soon, thanks for listening to gold, digger dive into show notes for this episode and all past episodes at W W W Tat gold, digger, podcast dotcom. Thanks for listening and we'll see a next time you gold, digging dream chaser. You.