You're listening to the gold digger bad guest episode, number two hundred and twenty line? So if you follow for any amount of time. You know by now that email marketing is my jam inside now, if you're a fan of the gold digger pod guessed, he should make sure that your on my newsletter, because its whole other outlet of unique content that I create specifically for you, my audience each every week, and I know that you will love it willing to the sign up. It's on my website, Jenna Culture, dot com. Now my weekly emails. Are there there's more intimate way that I get to connect? I can call them like love letters for my audience and I share encourage, may in no full of education and, of course, ages share my personal stories you might connect with envy inspired by

I also share these like what I'm lovingly leave from fashioned home, decor lifestyle topics, and I love doing a weekly round up of all the new content that were putting out therefrom, pod guess episodes two new blog post new freebies that can help inspire you to move forward in your business I get a leg starting an email is, can feel totally overwhelming the learned, curve might feel it gets. You hide even get started and even if you do get it up and running you're, probably thinking like what the hell do I have to even talk about. I was once in your shoes and I totally dragged my feet like. For years, and I thought my business is doing just fine like Why is it was doing just fine, but my dreams were big and I could have never gone to where I am today. Without my email subscribers, my email subscribers, they are my biggest fans when I asked for feed they respond when I need a favor they're happy to help me out when I have

things to share their genuinely excited about it and when I have something to promote these people purchase These are my people and I could not imagine my business without them why you re frame how you think about email marketing, maybe you see it as this old fashioned sales, the way of connecting just another thing. You need to do and learn from your business and free to see it for what it is. It's an opportunity like no other. Today's world to connect to Sir and engage with the exact right people that you want to attract your business. So with that in mind, I want to talk to you about what you really need to know about. Email is- and I promise you by the end of his episode, you will have enough motivation to just go ahead and get started with this for your business at least that's my hope and intention for this episode now before

we demand on in. I have to tell you about this free training. So if email is just seem too complicated for your, you have no idea what you would say or when you should be saying it. I ever free training for you grow and Emma list dot com. Now this training really walks you through the. Why of email us and shows you how it has the potential to absolutely transform your business? So if your excited about what I'm about to teach, I want to share out just in a few years, I have gotten over three hundred eagerly Scribers under my email is and how I use my email is not just to sell, to serve, and so hop on over to grow and email is dot com. If you want to learn more about this, but it's time that we dive into today show because it is jam packed with content. That you need to hear Europe Listening to the gold digger podcast, where we firmly believe that work doesn't have to feel like work cell

made millionaire and marketing guru. Jenna poacher will help you redefine what success looks like it's time. A year from the experts. Listening honest conversations and learn the best tips and tricks that helped others pay their own way and craft their dream career if you're, ready, dig in, do the work and tackle your biggest goals you're in the right place. Here's your host educator, photographer and Makin cheese lover, Jenna, good special thanks Zola Zola is reinventing the wedding registry and planning process to make the happiest moment in a couples, lives even happier to start your free wedding, site and also get fifty dollars off your registry. Go. To z, o a dot com, slash gold digger did you know that I have created beautiful templates resources, an precepts that you can own shop generally.

You're, is filled with all kinds of tools to make running your business even easier had to shop Jessica George, come and musical gold digger to save twenty percent off your first digital purchase that shop, genetic adjure, dot com. So why do you need an email, is reason number one is this social media by itself is in cutting at any more weight. You didn't expect that to come out of my mouth, considering my absolute love of Instagram adventures in Facebook, listen I'm telling you to quit those things not in the least, but I want for you to hear me out. Have you ever discovered someone on social media that you just love every single thing about them, like you talk about them like they're, your friend and you introduce them to other people like you know them, maybe they serve of content. That is exactly in line with what you need, or your incredibly inspired by them like you are a hard core fan girl. You lie

again, engage with a comment on every post. Now, have you also ever had a time where you think yourself that you haven't seen posts from that person and business lately like maybe have gone too got their page any missed out on. So many of their posts- and you were disappointed- you Did you see it all? You would buy anything they put out. You have read any blog both, but it just dinner reach you like what the heck Mark Zuckerberg. You don't want. This happened to your fans and followers did you know that only six percent of social media posts are even seen by your audience, six percent And a message is five times more likely to be seen in an email, the envy of Facebook all of this social media sites are heading towards a pay to play model. Hello, like Facebook owns instrument so buckle having get ready. We have to do better than six per cent of our businesses are going to be profitable and in its difficult

reach, even the people who are dying to hear from us like how are we going to expand our reach and grow our audience enact how we're going to actually get to a point where we can sell. Let's take this a step further and imagine what we would do if social media just disappeared. I give you my laughed yourself as I say that, but seriously guys, like I hate to break to you, but we don't own. Are social media followers, Mark Zuckerberg, does and what, if one day you just decides it changes plan, and that would impact your business like what if you're business is strictly fuelled by social media and you're running on borrowed lands. Theirs So the possibility of things happening, like your account, gets hag, sir. You lose. Followers? Are you get banned for one reason or another out of your control now, when I think about There's one I think about email is what I want. To encourage you to understand is that social media should be like the handshake, not the sales pitch. I,

love social media marketing. I teach fires me up. I use it every single day its social media has never ever been my end game. Because I know that I don't have a ton of control over the way people see my post, I knew oh, that I'm not in control of how the algorithms spits my information out into the world. I know oh that I can count on my followers. Reading. Every single line in seeing every single image and honestly don't have a lot of control over social media like more importantly, we can offer an actual experience on social media, because at this hour, law on social media should be that introduction that handshake, that invite too your followers to get them to a place like your webs. Where you can paint a more complete picture of who you are what you do, how serve the world and you can take them on a journey aimed at converting people to your email.

Just like social media? Is such an important part of your strategy, because it is a first step, but we have to continue the process hopefully on our websites and using email marketing strategies so that they are all working in tandem? No one people, but I know that have tons of followers on Instagram have no plan, they dont know. Where they're, trying to take their followers. They dont know how to reach them beyond eating publish on a new post, and that scares the crap out of me, like My account has been hacked before, and I ask myself: They give. I had to start at Square one again. What I'd be willing to put in that time and effort that it took to get all of those followers, and so there, I look at social media is really this introduction. How can I make people? nursing and who I am. How are you of the world and then how can I give them an invite that there really excited to accept so that I can reach them in

intimate impersonal way my ear my email is, is a number one way that I serve people, and so when I think about social media. It's like this hello there, I'm Jenna, but when I think of My email is it's like hey. You might need this, and I have this for you, No reason sue, I why email is matter is not only emails more seen, but they generate more action when you think of it. Social media and the desire and the need to get engagement? It all stems back to action. Did you know that seventy two percent of people prefer to receive promotional content through emails than through social media and they extend. Six percent of consumers have purchase something directly from an email, maybe you're one. Like. Why is that, but things your minds that when you're scrolling social media you are there,

to be entertained to be inspired or to catch up with friends and family and see what they're doing your problem, lean on the mindset of shopping, in fact seen something for assail could be a total turn off. It just doesn't always you're right people expect sales messages more through email and therefore their more open to receive them and being more opened. That means more likely to actually click through and purchase. This is just me, talking from experience, studies show that three point five Seven per cent of people click through on links from an email compared to point zero, seven percent on Facebook seriously, And when your insolence inbox, sharing about your products or your services near not competing with us all the other noise at social media is putting out there you're all People share about what you're selling, in a way more personal way. What I love about. Email marketing as opposed to social media marketing, is ever

trying to sell things directly from your feed. You are asking people to click off of the app that they just opened go to a page that they're not quite sure what thereabout to see but when you sharpening inbox one people are looking for excuses to get out of that in mock, so they will gladly take that invitation sue. You have the ability to show more about what you're talking about. With emo marketing. You are able to segment your list so that your email and each ascribe, or only about what they are interested in hearing about from you. So instead of writing a social media caption that might not apply to all of your audience, you can email only the people on your list that raise your hand to say they wanted to hear from you on this exact subject. This allows you to get super specific and detailed incentive trying to talk generally to everyone sitting. When see a lot of business owners do? Is they

on social media and they start to market the masses in making people feel seen and heard and recognise this? saying things like hey Everyone I have this new offer and they try to use these generic marketing messages to sell a product. Borders, so incredible about email. Less is, I know exactly why somebody signed up, I know if they wanted to help with their instagram. I know if they wanted to know more about the pod guys. I know if they need help with growing their email as an I am able to drop on in and say: hey NEWS did you needed help with this chances. Are you might be struggling with this? One thing here is a solution to the problem that you have. You want to be able to remove yourselves from the shouting match and to create content that is delivered in a much more intimate targeted and related away? So let's such a minute about generating action. When writing our emails, there are three

Honan say you want to consider action is the name of the game. Whether your asking somebody to make a purchase to follow you to click the link whatever. That is number one, a straw, Email subject, line to get them to Ashley, open it and read, is so important for free over J K. Email is start com that gives you fifty subject lines to grab in use for your own e mails. I literally uses freebie almost did daily in my business, seeing your hands on that. If your struggling with how to title things, this can also work for like title and blog bows title IV podcast, Besides, we use this resource. All the time number two. You can define your goal with gmail. So whenever I sit down deriding email, I always right. What is a goal of this email? Is it to serve? Is it to entertain? Is it to extend and offer having

school in mind from the start is going to help you to better craft your message and to provide true value, number three as you want to have. A strong call to action called her actions are sending a talk about all the time, because why we have to tell our followers her fans and our subscribers. What we want them to do. The best call to action especially in emails. They're, usually short, they can be bold in tax maybe they're colored taxed, or they have a button and they include an should that you want people to take its also, be cool if you can have it above the fold, meaning that you don't have to scroll down in order to see that your call. Action to generate the action you identified in your goal. So if it's to drive traffic to a blog posts or purchase a product or sign up for a training or listen to a podcast episode or so on the call to action in the goal need to be aligned so anything

about creating action in email. Less. It's actually a lot easier than creating action on social media, a view ideas for selling directly in an email. So you want to work in a story, for example the email, a client has testimony on how they benefited from your products or your services and then include a call to actions This reader could purchase a similar product or service directly from your email as well, also send in exclusive offer to your email subscribers providing extra value. We do differ. Sales on our products that only are email subscriber see, so our social media fans, don't even know it's happening. We also cross sell other products based on their purchase history with you. So if some buys a product and they love it than we know? Hey them I also be interested in this next step with us and we can provide that invitation with them. That will also help was to sell that next products we can allow.

Them to new offerings or highlight best seller of the past, they might have missed out on. We can take them. A journey by leading them up to a launch with multiple emails serving them in priming them for the sale. You can even follow up The abandoned cards like you can email people that put your product in their car, but they never. Actually complete the sale and check out We love to do all of these different techniques within our email s, but we make sure that between every single email that has an offer. There are a few emails where we are just straight up serving. I always tell you when it comes to you, want to serve serve, serve serve serve before you ever go to sell Nazism? finally how we approach it. We say: what might they be struggling life? How can we provide a solution for free and then how can we, extend an opportunity for those who want to take it to the next level. I love that reason three, as this email drives profits, please

and simple how many you guys are out in this on for no real world and your focus on popularity. I mean be honest with ourselves. Maybe you just that ten k under your name, but here's the deal in order. To be a successful entrepreneurs, you have to focus on profits. I know I may see ya, weird and Tingley, but it so also important one of my biggest. Yours kept telling me there is money in the list. There's money in the list. You ve heard this, and maybe we all have, but that's great for the people who have the less, but I want to emphasise how much money is in the less, because truthfully, it was a different between six and seven figures for me, my email, less grow is directly proportional to my profit. Growth over the last three years as before I share these numbers at the UK's. I dont want to knock it off your seats ownership story about how I started. My email is so

this guy on Instagram was doing these free coaching calls- and I decided- maybe I'll, take him up on this. So sign up for a free coaching com and we get on the phone and am I feeling super confident. I have about twelve thousand followers on Instagram and have a six figure, photography, business and I'm just feel, and on top of my game, like I'm gonna, show this guy how good I am Now, remember one of the first questions he asked me. It was. How big is your list? Nose like I might do This is a really long. I that's so sweet of you to ask anyone, Edna now I'm not here to do less like how eggs or email EST nose like what email list. I didn't really understand why needed one? I didn't really understand how I would use one to me. I just thought. Okay, I cannot add another thing to my plate in two like why away even send people if I had one, but let me tell you this

Email is DR profits and he was totally right about this, and so even though I dragged my feet for a few more minds, I started really think about it. I started to think about what would happen if Instagram disappeared tomorrow. What would those twelve thousand followers do? How would they get in touch me? How would even know if I had something to sell? No one ever told you that running a business man you suddenly had to fill a million roles from me a masterful email template rider to a photo editor, a graphic designer to a social media, strategists not dimension, actually working with paying clients. Yet nobody told me that either, which is why last year, I decided to pull all the tools templates and strategies and put them into one. Place where you can get your hands on them. That's right from pricing aids that you can customize to email, templates, media, kids to social media strategies, even editing precepts. You can get all of the things that,

I've created for my own business and use it in yours and you can save yourself. Twenty percent off your first digital purchase using the code gold digger, had to shop, Genova, jerk dot com to make this entrepreneurial life just a little bit easier, that is shop, Jenna, culture, dot, com and don't forget the code. Gold digger is gonna Xavier twenty weeks and your first digital purchase. Zola is reinventing the wedding registry and planning process to make the happiest moment in couples lives even happier. Zola takes stress out of wedding planning with free wedding websites, dream: wedding registry, affordable seed, the dates and imitations and easy to use planning tools to conveniently manage everything online and in one place, a kind of which a good real, my wedding day over and over, I wouldn't change. Anything by. I wish I could also add Zella because it saves couples so much time start with their free wedding website. Super easy. It takes just a few minutes to pick a template and

surmise your site. I love you section the helps address all those awkward questions like. Can I bring my kids do wedding or do I have Its due wedding, or do I have to have a plus one and then you can start a registry. Angola to guess lie the range of price points? The free shipping returns price matching and more? You can also create funds for thing. Like your honeymoon Jerome anew Bobby anything. You want to start. You're free, wedding website into get fifty dollars off your registry. Go to. Oh L, a dot com, slash gold digger that spells c o l, a dot com, slash gold, digger to start your free wedding website and get fifty dollars off your registry on Sola. So here may now, where's pre email is my profits were re around six figures, a hundred thousand dollars in two, thousand? Sixteen? I began my email list and I about doubled my profits in it

two thousand and seventeen. My email list was about a hundred and fifty subscribers We did over one point: five million dollars and sales. In two thousand and eighteen. My email is went up to about three hundred thousand subscribers, and my profits were over three million dollars Do you see that correlation deserted understand my number one goal for the year of two thousand eighteen, Mr Roma email, lest it was more imports, and to me than my instagram is more important to me and getting published you're getting seeing. All I wanted to do was really focus my strategy on growing my list, because a more focus on my email marketing strategy, the more profits my business rates, they go hand in hand. There is no denying it. This is

just true for my business, the online marketing world has estimated that one email subscriber equals about a dollar per month on average, and we repeat the online marketing world has estimated that one email subscriber equals one dollar per month on average that It's true, my business, because having about three hundred thousand subscribers would put at about three point. Three million for the year makes sense. It is actually through my business, so why do you want your monthly income to be What do you need to grow your email subscribers to in order to achieve that goal in order to match? Has cystic? Have you ever about how they could be related and that by focusing on email growth, you also strategically focusing on growing your profits. I may be blowing your mind. I don't know, but I feel it is an edge.

Here is my job to break these things down and to really show you how important this is like. I feel like if the world. Where ending, I would be out there on the streets, letting everyone know that the world is ending and that's how I feel about email marketing. This is important eyes, and I know I know you are overwhelmed. I know you're drowning, in trying to plan out your instagram. I know that you are sucking invoicing. I know that you have all these things on your plate, but this is important This is so important. The average order. Value of an email is at least three times higher than that of social media. Three times What does this mean means if I e mail about something nine selling, and if I were opposed the same thing on social media. The email is three times more likely to generate a sale than a social media post, I can attest this fact, because we recently tried this out my business, I ll

to really test out these theories to make sure that their true into really see, as is actually happening in my business last where we revamped my course, the ponderous lab and before we decide Did you roll it out and promote the updated version at a new price point I wanted to give. I email subscribers and opportunity to jump on end before we raised up the price for the new version. I update my courses racing all year, and so, if you ve ever purchase one of them, you know that you get rush new content for free with lifetime access and so emailing? My list about this opportunity, and not talking about it publicly anywhere else, is a great example providing value to my subscribers and giving them a reason to stays, subscribed and feel valued and cared for the point. Telling you all. This is like I'm talking to two three to my like. We generated over eighty thousand dollars in revenue list no complex salesman, all know webinar, no social me

black seals VON all know webinar, no social media posting no facebook adds we did none of it. We just sent out three email, laws, and frankly I was so sick and early in my pregnancy at this time I had energy for was writing three emails and it works like this, is the power of email marketing and when you get to a point where you built this system, where you ve, grown your less, where you serve people well and build that no like entrust factor people are going to be ready to purchase when you go to so imagine how powerful that would be if you could send out three emails and generate that kind of money. I know it's like It's crazy to me like drew- and I often talk about these numbers and we're like wait like white like I am still in the minds of when I worked for target and made fifty K year like that is still wear. My brain is, I have not forgotten my humble roots when we talk but these numbers at almost like feels like monopoly money because we're like how is it real, but it was really

all the tasks that out, because I teach about power of inner marketing but I got to see at first hand in my business. We were posting of we were not promoting it. We do not share anything. We did not give any spoilers online. We literally sent three emails while was super, sickened, bad, being pregnant, and that was what was happening. Reason number for why email is matter is because you're able to focus on growing your subscriber, which also all about growing. Your customer count too, and I get it a growing that social media following count is super fun. It's this public number people actually know and see it. They do you want it's something that you can be proud of, but I've got news for you, and you probably heard me say it before it like Papua. There is never gonna pay your bells chirp, it's fine see that number girl and there's so its value in gaining followers. Absolutely I'm not saying don't grow your social media followings, but

your social media needs with a handshake that introduction to you in your business that invitation for people to dive deeper and become a true fan, whereas describing terror list. That is where you actually turn people from mere fans to actual paying customers suit here facts on this one email getting has acquired forty times more customers than Facebook and Twitter combined what that means to me is that one email subscriber is so much more valuable than war. Social media follower grow that social media, following in tandem with your email subscribers by inviting them off of the app using a call to action so that they can engage with you, but you really have to shift? Your focus from shiny number under your account and put it on your email lest like when I

last year- and I said what is my number one goal: it was all about the list. It was being strategic. How can I grow this list? How can I serve this was how can I make sure that people are aware of what I people are aware of what I have to offer. How can I make people's lives better through? email lesson I believe, email marketing is responsible for generating more customers for businesses because it gives this is opportunity to take people on a journey with us. This might look like in a I welcome sequence, as someone receives immediately after they sign up for something from you and guides, and on the path to learning more about you in it. Slowly paints a picture for them about what you're about in how you serve the world. And once I know who you are, you can build. By serving up valuable free content in your emails before you ever try to pitch, something and sell to them. This is going out over the course of time. Instead of trying to achieve all of that through one instagram posts

imposed? Someone might not be ready to purchase from you, they might. Even not be ready to purchase from you? They might even be connected to you. They might not even know why you are selling what you're selling with an email, is you can build awareness over time and you can win over their trust in both of those are huge component? into gaining a new customer. I know times, people spend so much time on social media strategy and then one of the questions I It means they will. How is that converting to sales and they'll say I don't know I mean I think it's helping. I know I like booked one client, because this on Instagram poster mine, but Dassault sustainable plan, especially with the algorithm and changes constantly dropping on our social media platforms, and it mean aren't you kind of sick of battling the algorithm, because I know I am ends, when I look at where I'm sending my time in my business. I want it to be something that is actually moving, the needle that has actually

providing results in with email marketing. You can see those results crystal clear again tell how many people purchase, because an I sent. I can see how many people are opening humbly bar clicking on a link. I can give a reply. Eyes from people so that I can connect them in an embarks which is so much more intimate than through a d. I'm or comment I love that you know marketing can actually take people from John being subscribers or followers or fans, and really converting them into a customer that I can serve so well now. Reason five last but not least, is that it can work for all business types which allows you to pivot and I love pivoting, it's kind of like my dance move, I have visited in my business and life so many times that what exists today looks absolutely nothing like where I darted out or even one by one eldest dreams for my business, look like from a corporate com

here, too, a wedding photographer to a watercolor artists to a social media influence or online shop owner, speaker, bod, guest educator. You guys people ask me what I do it's like. I don't even know what to say, but my roles are so very different than when I started out. And I strongly believe that when you build a true brand brand that is centred around finding the right people who excited about you who are there for you they are going to have. Olive and grow with your business is well, so maybe you're wondering why What does this have to do with email, marketing The thing is that it works whether your product based business service based business, a brick and mortar shop in Emmeline Distributor or even an educator having a piece, my business fall into just about every single one of those categories you can build. Give me when I say that email marketing works for it all that are necessarily true for other marketing strategies and if you ever change your mind or you want to see

things up or add another income, sorcerer product liner service. You can Rest assured that your email list is going to benefit then endeavour and help support you. So let's talk If about how email marketing can impact each of the different business types, because a lot of times people's struggle to a man. In what it would look like for them I'd say you are a product to base a business, You can use your email address to email about seasonal promotions. You can create content, that addresses a specific pain point and offers your product as a solution you can give some driver only pre sales and testimonials you can share about your new product in a new way. There are so many different ways that you can promote your products and really tell a story that compels people to understand that they should be a qualified customer? maybe you're a service based business you're, a designer photographer.

Good use, your email is to teach and serve in a new way that guides people down the path to hiring you buy focused sing on relationship building and letting your audience get to know the person behind the business service these industries are often super saturated. So how are you standing out? How are you becoming a memorable voice. You want to. Saint yourself as an expert, so that when people are ready for your services, you are the one who they can call there, so many different ways. You can serve your audience as a service based business, and one of the biggest ones is that you can educate people a lot of times in order for people to make a purchasing decision. They need to be added, jaded on what you offer and why it's important and how to choose the right service provider- and you can do this- so well and build trust through your email list maybe you're an online educator like any similarity,

if you sell online products and services, you want to use your email us as a way to show people that you are the expert you are who they should turn to you. If they need help with the services you provide, you can eat, Well, your lists about ways to short, cut learning. Curves. You can share tools from other businesses in your industry that align with what you sell. You can re purpose. Your best blog and make sure it seen the bottom line is. Is I email marketing is going to sustain your business for the long haul, even if your business evolve so it is so worthy of our time in our energy today like this, needs to have a sense of urgency with it. You guys today, want to make sure that you guys understand why you know marketing is not this old, boring strategy and in it is one we should be paying attention to and prioritizing in our business is. I hope that it got your wheels turning and that I have you on board with this concept, because it is truly change. My business more than any thing else like

I know it can do the same for you. When I say email, marketing, I'm like doing it like. Why isn't it worse, shiny, like a? We all want more followers. We all want more comments. We all want. More engagement by email marketing is so important to me. This is why I continue to teach on it. I don't want this fall on deaf ears. No. We have more episodes coming out for you, but I want to remind you that I do have a free training, so if this has got your wheels, turning in your like. Ok, how do I do this? My four Training is what do you say when to say at the: how to guide to email is, and you can save your seat grow and email less dot com. I you, two jive on in, so that I can teach you more about email marketing and so that I can we drive home how you could use it in your own business. I want for you

to ultimately turn those followers into email subscribers and those email subscribers into paying clients. I want profits to be the end aim for you, and I ve got your back ever. Second, the way so fear needing more resources again that training as I grow and Emily S dot com. I also have a bunch of resources for free all about growing email is a shaky email is dark com. There are tons of goodies and things for you. There, and trust me a year from now You are going to be so thankful. You started today, gold diggers, I can't tell you how nerdy bashing it I am about this topic, but I really hope that today's episode was I opening for you. I would absolute

they love to hear from you happen overnight. Instagram act, gold, digger, pod gas name, maybe will convert you over to our email is, and if you want to see what an email is all about, just had degenerate, Kutcher dot com. There are so many different ways you can sign up. My favorite one is through our secret sauce quiz. That ones are really good until next time gold diggers keep on digging your biggest goals, and I hope to see you inside of our email is training. Its jam back it is waiting for you right now. Into the show notes for this episode and all past episodes at into the show notes for this episode and all past episodes at W W W dad gold, digger podcast dot com. If you love the show share it with a friend. The merrier thing