Oh Instagram, the app we are all trying to maneuver with grace and ease but behind the scenes we’re pulling out our hair, spending way too much time Googling things, and agonizing behind every image and caption -- and don’t even get me started about things like hashtags and IG stories, am I right?
As someone who has educated thousands of people on how to use the app better, I wanted to take a little time to tell ya the 3 trends that NEED to stop -- like yesterday -- because they are hurting you and not helping you on the platform. This isn’t an episode telling you to do MORE. Instead, it’s shedding a light on some frightening trends that are robbing you seeing results on Instagram. Are you ready? Let’s talk about the 3 things you need to stop doing on Instagram.
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Here listening to the gold digger broadcast episode number two hundred and forty three o instagram. The athletes are all trying to maneuver with praise and ease, but behind the scenes
we're pulling out her hair spending wage
let's try googling things an agonising behind every image and corruption, and
only we get me started on things like hash eggs and I d stories and Idee tv am I right like it can all feel so overwhelming. Now you guys loved our show last week last Wednesday we can
piled all of our top Instagram tips into one
episode in so you haven't gotten
listen to that when yet hit thaws here go tune into episode,
four to forty one and then come back to this, because that one is full of good information. As someone who is
educated thousands of people on how to use the better. I wanted to take a little time
I have to tell you that three trends that need to stop like they needed to stop yesterday because they are just
hurting you and they're, not helping you grow on the platform, and so trust me when I say this isn't an apple
no telling you to do more, it's one shot.
The light on some of the frightening trends that are robbing you from actually seeing results on Instagram. So are you ready? Let's talk about the three things
We you need to stop doing on Instagram today,
who are listening to the gold digger podcast? Where are we
I firmly believe that work doesn't have to feel like work cell
made millionaire and marketing guru. Jenna poacher will help you redefine what success looks like it's time,
a year from the experts, listen in on onest conversations and learn the best tips and tricks that helped others pay their own way and craft their dream career
if you're ready to dig in, do the work and tackle your biggest goals you're in the right place. Here's your host educator,
photographer and makin cheese lover, Jenna, good you're, just like in fashion their social media, threatens you know
feel like you keep hearing the same word circulating words like hustle and boss, babe inauthentic, and maybe you wondering, if that's the ticket you need to use in order to finally grow your account for today's episode isn't about words at us:
more about a few ways to ensure that you're not actually hindering, are hurting your chances to grow on Instagram very diverse. If your curious about how to actually grow your platform in your,
count you know, because I'm all about bringing those positive vibes to this platform Ivan entirely free training. Where I walk you you had again
in your next thousand followers and I share
my training programme, where you can get the step by step system to help you not just grow you're following, but to use a platform to help you girl, your profit. So
this sounds like something you'd want to learn more about her. If you're just curious how I've helped over five thousand entrepreneurs grow, their instagram accounts had to teach me instead dot com and save your seat for my free training. Again, that's teach me instead dot and now that we ve covered what you should do in our last episode. Let's talk
that what not to do on our favorite apt that we all love to hate. So, let's start off with the topic of Instagram ponds. Now trust me when I say Instagram pods are not helping your business. In fact, I believe that their
probably hurting it like it's in my bone marrow. How much! I believe that at first sight,
worries and I keep seeing people doing them so hear me out. I did a full episodes on this topic. Episode numbers sixty five in its from
a few years ago and still every single day,
I watched people in Facebook groups try to form new Instagram pods, and it makes you wanna pull my hair out because guys. This is not the way to beat the algorithm, not in the least
They first came on the scene when the algorithm dropped two years ago, because people thought that they could outsmarted
where do the wise? You cannot outsmart mark Zuckerberg, okay, so maybe
you have no clue what an Instagram pod is in Europe. Picturing a Peabody, maybe you're thinking about Tuna Neuro Casserole with peace, and it is this just a midwife thing Butler
very good down for you, and then I can explain why pods aren't the solution for your algorithm woes Instagram POD is typically a group of ten to twenty accounts that have similar businesses and similar interests. Now these accounts all agree to join together.
And they promote or engage with one another's posts by committing to liking each other's content and leaving comments once those posts go live so before. I explain why this does in quite work, let's unpaid,
how the algorithm actually works and recognise that is constantly change,
in evolving and the parameters that its using shrink posts and decipher which pose a we seen, are still kind of a mystery to us. Even us,
Gaiters, I'm sure you remember the good old chronological days, those they were so good and those are the days
You ve just showed things in order that they were posted. Things were really street.
Forward then and brands, including myself, would post numerous times a day in order to hit different audiences and make sure that their posts were being seen,
but Instagram realise that not all boats are created or engage with equally, and so in order to keep you engaged, the algorithm started to taken into account factors like which accounts you like best, which posts you engage with the most. What you're seeking out, which postwar attracting the most likely
comments from your friends, and so when you really break it down and when you think about it in Sir grams biggest goal is to keep people on their app longer. So
Oh, they do that by showing the most relevant content. You in hopes that you're not going to click away. So let's get back to Instagram parts. Essentially you have people
all that are ready and committed to engaging with your posts and they're going to hopefully help others engage
and get you into more feeds. So this strategy attempts to beat the algorithm by proving Instagram that your conscience.
This high quality and worth showing into other followers feeds. So maybe you're thinking on that doesn't sound. So bad, like
What is wrong with that idea, and I wanted to share a few reasons why this isn't helping you at all so first such as
talk about your most important non renewable resource? Not your money! That's renewable! It's your time,
and this method is taking up your valuable time time that you could be seen
in growing your business time that you could these?
and engaging with other profiles that you might actually want to engage with and so Instagram pie
are forcing you to engage with profiles that you might not actually be interested in, thus showing in
Graham, that you value those posts and that they are the most valuable to you does flooding your feet with images only from other pod members or post that looks similar to those
So when you think about it, like parts can do some amazing things like keeping you consistent in your posting and crew
in community that provides you with support from others, but group dynamics
and really make this hard by creating pressure and taking a lot of your time to log into the app and comment distracting you from others.
Things that are more important like things that are actually gonna move the needle in your business. So what happens next, you basically get sucked into everything else is happening on the app so think about it. Let s say I was in a pod with five of my friends and we had a group tax going in
I'd say: are you guys, I just posted in content? Can you jump on and engage while one poles
everyone else away from their life or their work to their commenting in engaging with my post, even if they don't like it and three, I'm probably
thinking about what their thinking that, when they re my posts in all talk about that in just a second. So speaking of getting sucked in like when you're in,
pod year, far more likely to get sucked into this comparison game like a game.
That leaves you hating the app and feeling burnt out. I see so many
threads and base for groups of people looking for others in their field that they can quote support, but they don't realize the risks they are running when they do this. Are your peers paying the bill?
are they adding inspiration your life? Are these sucking the life right out of you
Are you sure you can consume all of this content from your competitors and still stand
now in a way that only you can stand out? Here's the issue that I have with this. If you think about it, beer teaming up with people who have similar but
This is an your greeing and committing to liking each other's contact visit
telling the app that you like
engaging with your peers content and therefore its going to show you more accounts like them. This doesn't get you in front of your clients accounts. It gets you in front of your peers, which should it be our goal
I might come out this from an unpopular approach, but I believe that, if your constantly engaging with your peers, what is that do, like speaking from my own experience, it's gonna to make an impact on you going to affect your confidence? You
I ve the content that your sharing the way that you're feeling about your work in your life. We ve heard that quote Thomas Jefferson Comparison is the theme of joy, and I believe that in cigarette pods will have this adverse effect on your mental gain.
So when you are used to engaging on other people's accounts or consuming dislike content, it can really impact away your sharing and the way you're speaking in a way you're showing up on Instagram.
So, instead of asking what your followers are looking for and how you can speak directly to them and focus on serving that audience,
You begin to worry about what your peers are going to think when they see your post so you're, no longer. Just speaking to your dream, clients like you, should be you're speaking to your competition instead and your competition they're not going to pay your bills. So I want for you to think about this like stop and ask yourself how is an Instagram pod, helping me search
my ideal client, how is speaking to them in creating connection with them beyond my product, my service or my offer before right
any caption. You want to make sure that you are thinking about that ideal. Client that you are thinking about how you can tell us.
Lorries and craft captions. That will allow you to create truly engagement. True engagement is referring to this.
Unsolicited engagement from the people that are following you. You know the ones that are likely to convert into actual clients, not this
all sense of engagement, because you're stuck committed to other people on a generic way. What happened to authentic engagement in truly thinking about how you can get your audience to comment unlike and engage with the content that you're putting out into the world something about Instagram pods.
How's. It feel genuine mean it's basically saying that we need others to commit to commenting on her content, because we don't think are followers are going
Do it on their own sins.
Joining a pod, because you want to see that number of likes in comments increase
is not necessarily going to put more money into your bank account. If anything, I would make a bond with people whose accounts aren't the same or
people who aren't in the same industry is me, but even then I fear that this idea of quote beating the algorithm. It's not a real solution, the algorithm it wasn't meant to be beat. It was meant to help connect followers to relevant content, and so, instead of spending time in a pod, maybe you can think about how you could create more.
Relevant content and spend time on serving in showing up for the right people. So here are a few quick tipps of what you should do, instead of joining in instigating pod number one
engage with your audience diminish our more about this in just a little bit, but I want for you to think about your audience in your ideal clients within that audience. Instead of thinking about your peers or other people in your in
Sorry, I also want for you to think about ways you can invite your audience to engage with your account genuinely using things like call to actions. What actions do you want people to take with every posts that your published
and lastly, hang out on the lake set a timer
login for ten twenty minutes with the sole purpose of engaging with the people.
You follow in the ones following you? Let's get back to the heart of the app invoked on serving Mary deal. Client is best.
She's began day in and day out.
There are ways you can try and cheat the system, but trust me, I think, the developers
behind Instagram are ways smarter? There are bandaid approaches,
worry using in order to try and beat the algorithm. The second thing that we have to stop doing
answer ramparts number, one knock it off guys lights, focus on how we can really
We invite genuine engagement from our followers. Ok number
Sue is the follow up,
hello game. Now, let me prefaces and say this is the worst gay.
Known to man and especially known to Instagram, like your ignorantly bliss,
I have no clue what I'm talking about then bless you, you make me tempted to not
even explain what is horrible trend is, but, alas, I will explain this to you. So basically, there are people out there teaching this quote technique, and they say tat
big with airports, because it's not a technique at odds and eighty scare me way to attempt to grow you're following so. Basically, what this is, what they tell you to do is to go out there.
Sign a number of accounts to follow and engage with and then once days
follow you back. I soon
they follow you back, then you and follow them, and you just keep doing this each and every day to prey on new people,
we think that they have this new, genuine connection only to be left high and dry, because you actually dont care about them. Is
much as you care about that little number under your name, so this
eventually alike, appearing interested in an account that they become interested in you and then Bacon
switching them in an evil. Twist of events, I mean we ve all
when on bad first states right like this is the worst of it and if you think of the world of online dating it's kind of like pretending, you're interested in someone only to go to them once are interested in you. This method kind of makes me sick to my stomach,
because it feels so dishonest in it also sounds like it requires a lot of energy and time energy and time that could be spent actually
engaging with other humans in a meaningful way, instead of a conniving one. Now not only is this file,
and follow thing totally
Finally, but it also has another downfall fewer falling prey.
It can be so disheartening to sit there already,
and to watch your number of followers climb and then fall day in and day out. I see so many
people who lose hope in humanity because they are working so hard
RO a true and engage following on Instagram and yet the old
what sort of engagement they seem to be getting is through people who are using
They follow unfollow technique, and so they just have to wonder what they're doing wrong. They wonder if they should employ these strategies themselves or if they should just throw in the towel. So how can we combat this and really focus on growing are following with people who are excited and eager to engage with us? First, it's important if you're really looking at Instagram to get you results, you want to think about your eye,
your clients and again, not your peers. We ve talked about this before this is gonna change. How your seeking out new people on Instagram allotted time,
We end of engaging with our peers when we should really be.
Thinking about how we can reach the people who are most likely to turn into paying clients for us a few ways would be to change
approached in the way that you are using hashtags takes some time dig in research which hashtags are truly providing results for you and then spend some time in those actual hashtags engage.
Dealing with other posters who are also using those heads you can
to spend time engaging with the people who are already following you. When is the last time you spent ten minutes just looking at a few
well, who have chosen to follow you and liking their content in commenting on
their posts and hack, even following them, if they true
we inspire you not because you feel like you have to just showing people that you acknowledge their
choosing to follow you and that you're willing to spend.
Sometimes supporting them back, can absolutely change the game if you are
already. I would also just make sure that your replying to any and all comments on your posts, even if you get like one com
It is from your mom take time to respond to that,
believe that you are never to beg or too small to do this? So take some time to show people that, when you use a call to action, when you ask a question
when you see that their taking the time under their data common on your content, you genuinely appreciate them by responding
people, will see that your active and be more likely to respond your call to action. Next time, like I only post when I have twenty minutes to commit to sitting on the platform,
and engaging with people who are commenting on my posts or spending time and comments
and engaging with people who follow me or people whose posts are showing up at my feet now, lastly, you can use tools
Instagram stories to engage with the people currently following you, you could do things like asked questions. Invite them to ask you. Questions responded to DM. You could post a pie,
when you do things like this, helps you to get a pulse on who is following you what they're gonna engage with and what they love seeing. This is going to help you to continue to serve your audience
well and trust me when you do this, they will come back and, though bring friends. So when we think about the Algarve,
engagement is the name of the game. How many times in this episode have, I said the word engagement like if you are playing a drinking aim and you
is shot every time they said engagement, you would probably be really tipsy hey. It's me again
I just want to develop in with one more free instagram tool to help you if you're feeling a little stock, so
course I hope you join my hour long boot camp at teach me instead outcome, but if you're thinking you just don't,
have another hour to devote to this up and you're wonder
if you're even cut out for the Graham. I
and she to spend just one minute finding out what kind
Instagram, where you are that, Sir,
I made a buzz feed style, quays, that's gonna, break down what kind of Instagram or you are and helped shed light on how you
currently using the app and how you can grow using the strengths. You already put.
That's so are you a queen of the squares? Are you in total worker or someone who rather be behind the scenes, all equip you and connect you to free resources that will help you rock the app
no matter how you are using it had to I e quiz dot com,
spend just one minute, answering ten questions and all hug you up with my frequently accurate results. That's I e g quiz Dotcom hit vows and go take the grace. I can not way to find out what type of ensue grammar you are so.
If you're employing tactics like the follow unfollow method, your likely growing number under your name, but it's with people who are only following you because you first followed them, and then you probably unfollow them. So it's really just easily not in organic way to grow a true following there is no rule of reciprocity in social media,
Ok, I just wanna like hit on this first. Second, just because somebody follows you does not,
mean that you have to follow them when you think about social media? I want for you to think about the fact that you are in control of your
experience you're in control of what you post your in control of what you consume, you're in control of the weight that you give it in your life.
In so when you realize and recognise there is no rule of reciprocity. Just because somebody follows
doesn't mean you have to follow them back a kind of helps combat this whole.
Follow unfollow method, because, basically, the only way that the method is successful is by employing reciprocity, saying oh gosh,
this person borrowed mean they commented on sending I better follow them back and guess what that's not how it works. I want for you
reuse, social media. In a that inspires you, I want to make sure that you are being very careful about it
content that you're letting into your life a lot for you to login and Felix
I did and inspired and not feel like you're in this comparison trap or your following strangers. Only because you feel, like you had to
more and more these days, people are paying attention to the percentage of engagement over that
Total number of followers you have so is more important.
Haven't, engage following that's going to make it easier for you to grow because weight
algorithm works, the more engagement you have, the more likely your posts are going to be seen in short in feeds and not
talking about engagement, just because you're trying to grow your number but actual, engage people who genuinely care about your content and who care about you and what you're sharing so and remind you,
when it comes to social media. There is no short game here. You have to be in it.
For the long haul and using things like the follow, unfollow method of growing you're following is only going to leave a sour taste in people's minds about you and it's only gonna grow your hat with a wrong people. If it grows your account at all
you want to look at Instagram in a way that allows you to sustain growth and to grow with the right people? So, frankly, just
stop doing the follow Unfollow Game and spend your precious time actually growing. A true community
who are you guys ready for number three? Let's do it, I want people to stop complaining about engagement if they themselves are not engaging,
judging, so let me just jump on top and myself box for just a quick Zack. I get to hear a lot of complaints about Instagram. I mean what
the place like the having them both calls you and Instagram expert? You start to hear all the reasons,
hi Instagram? Just can't work for people, mostly because they're waiting for
You'd approved them wrong, which hey I am not opposed to. So why
is the number one complaint I am hearing lately. People keep telling me that their engagement is down that the number of likes in comments just pull
went down there, not sure what happened or where to troubleshoot? And I get it like its frustrating. If you go from ten likes to three or from a hundred to thirty or whatever those numbers look like for you, I get it. It's like.
What gives and then you, Sir, to give frustrated in your frustration, shows up on the up and different forms, whether you decide to just avoid posting for awhile or you passively
I simply show up on your stories, because I see that all the time or maybe you just keep pumping out content, trying to
you're out would actually gonna land sound familiar. I got so so
How do I respond when someone asked me about how to get their engagement, backup or maybe they're wondering what the cat bids maybe
good blame it on a new algorithm job that my beginning sorted out or the time of year, but are you
usually start with. One really simple question: are you engaging
like. Are you actually jumping on the app with this
the intention to engage, because if you're looking for engagement chances are the people that you follow
and those who follow. You are also looking and hoping and waiting and wishing and praying for engagement to, and we ve.
I heard that sweet quote b
the change you wish to see in the world, and so why
if, instead of complaining, we just started there like what. If we were the change and we started engaging
now inside my programme, the Instagram lab I take some time each day. If I can t
view, my students feeds in our Facebook group, and so I will
jump on to their instagram feed in over cord myself, revealing in all share the videos so that my
students can learn from one another in a lot of times when
see someone talking about how their engagement is down. All jump in and I'll look for a few
the things that I likely won't find on their account. Do you want to know what those things are number one I'll look and see if they have call to actions on their posts? Basically,
what action do they want someone to take after they read that post? Are they act,
Lee putting that action in their caption.
Maybe you want somebody to comment or you want them to share some thing. Are you want them to hit like or visit their website? What do you want people to do after their done reading your post ass?
yourself that and then make sure every single post has some sort of call to action. It doesn't have to be cheesy. Does it have to be spam? It doesn't have to feel empty. Okay. The second thing I ll look-
or is. Are they responding to any one and everyone who is engaging with them? I mean come on. I can't take you seriously. If you are complaining about, engagement
but you're not actually engaging yourself right. So if I can click on one of their posts and
can see that may be. There are six comments there and maiden
respond to a single comment, my goodness, that is, the easiest fix and the easiest place to start. The number three is, as are: they posting content that will be found as relevant to their audience here,
unique one like sometimes I will pull up their feed and I recognise right away, like I M, not their target client, but I should quickly be able to guess who would be based on the content that their share,
and, if its not immediately clear in those first nine to twelve tiles whose feet it is,
who it is that their serving then yeah it makes sense of their engagement, is down because people don't have a reason to engage. They dont feel qualified or like there, the right person or that that account is specifically speaking to them. So I spent
human, it's running through an account without any background information in all review it in those three things.
Things. Are a lot of the time what's holding people back from getting true engagement. So again, if your curiously,
What I'm talking about or about this programme, you can had to teach me instead dot com or visit the Instagram lab dot com,
and you can see all the details and information. But let's get back to engagement and the simple question: are you engaging
Let me explain how this will not only help you feel like you're, actually using Instagram for something other than just marketing, but how it will help you grow. Fear currently struggling to get your posts scene and subsequently struggling to get legs.
Comments? Then you engaging can be a real
these simple way to change that
maybe you're wondering what how first started
if you're hanging out in the common threads of people that you are following other people, they might see your comments and discover your account simply through a comment. Like did you?
We consider that, just by you showing up in commenting other people are exposed to you and your content, and don't you think they're gonna be more likely to follow you if they see that you're actually an active participant on the platform and not just somebody who posting ghosts. One of my friends, he has thousands and thousands. I mean, like hundreds of thousands of followers and hear tributes, his consistent growth on Instagram, to the fact that he is actively commenting on people's posts and he is law,
being in each day with the sole purpose of engaging with other humans, both on their own hosts and then also responding to engagement on his own posts like when you,
Google, I'm there sometimes I'm like desist. You live on the platform, but guess what know he spent
only on the app like hell, login first set amount of time. Think like ten,
login first set amount of time. Think like ten or twenty minutes, where you can actually sudden alarm- and you don't just sit
and mine was Lee Scroll or watch Instagram stories, but where you spend time commenting encouraging engaging supporting other people on the app not only is gonna leave. You feeling awesome that you're supporting the people that you
following, but you're, also setting yourself up to be found easily by their followers and not just their followers, but their active vow
wars, who are also commenting on their posts, which means they'd, probably be more likely to comment on your posts, pretty cool or I M, like it so simple when we break it down like this, it's funny because is,
humans. We are so prone to complain about things, but we often are complaining about
their peoples behaviors and I dont know if you ve ever realises, but we can't change other people's habits or behaviors or what they do or don't do. But what we can change is our approach and the way that we
you choose to show up when I am more intentional about engaging on the app I feel like people are more likely to engage with me. They don't feel like my call to actions are empty. They trust that I'm active on the plane,
form and wanting genuine connection with them. It's not these empty, feeble attempts.
Beat the algorithm vulgar to outsmart Mark Zuckerberg. It's an honest attempt to grow and actual community of active users, and Instagram can be this place where you can build and servant inspired
Did he of humans just through pushing buttons on your phone, like how cool is that like when people complain of,
Instagram, unlike wholly mackerel,
It is this free tool that we get to use and share alike.
Eyes and weave our legacies into them and we get to use that your grow, our businesses and so next time you find
yourself running into these limiting mindsets around Instagram like
It's only about the number under my name or people only care about my products or services. They don't care about me or
can't the code. No one cares about the content. I am sharing the algorithm
totally screwed me when you believe these things,
or when you are tempted to employ weird strategies that are
near bandaid attempts at fixing a problem like the follow unfollow method or you think you may be needed, join joining Instagram POD. I want for you to take
second and you really refocus your thoughts on the power of one. I talked about this before, but every day,
pull back, and I remind myself of this. It is one of the most powerful things that I have in my life when you think about the power of one. It looks like this. If you have one follower, you have influence you, my friend,
are an influence her. If you get one comment, pour into that commenter create true connection. If you log into the Abbe do so with intention give people the same level of engagement, you desire on your own posts
promised like so many facets of life. The more that you give the more you will receive in so show up and serve your people when
you serve them. Well, they will notice and they will stick around and they will also be more likely to bring friends
now, if you want to learn more about why the having dingoes call me in Instagram export
after this show your thinking but China I still
want more followers, and I want them now and I will do what it takes. I want to give you true principles that will work so just had to teach me answer: dot com, Savior seat for my totally free instagram training, where I will break down how you can get your next thousand followers and how you can get the right followers. Without these weird scammy tactics, I'll break down the algorithm, how it works, how we can
the work for you, so that you don't feel like you're going into battle day in and day out. That's teach me into dot com. You can save your seat for that training. I just want to incur
do today. Instagram can be a place that is life giving an inspiring, and that does not have to suffer the error rate out of the room that you're in and so keep on, showing up with intention
and the desire to serve people. Well until next, I'm gold diggers keep on digging your biggest schools and I'd love to hear what you thought about today show had on over to gold, digger pod guess uninstall
and let me know what your biggest take always were, and what you learn
During today's show, and as always, if you feel
like sharing the love, take a screen shot.
You tuning and posted up to your instrument stories and tag me so that I can
hi and thanks for tuning in until next time, keep on digging those goals, and I will talk to you super soon
thanks for listening to the gold, Digger podcast die
and all past episodes at W W W dad gold, digger, podcast dot com. If you love the show share it with a friend the more the merrier, thanks for tuning in full, see annex
what
Transcript generated on 2020-04-27.