You're, listening to the gold, Digger POD guest episode, number three hundred and thirteen dumbo your make a bag now, and I am willing to bet you ve got the creation of today's gas bouncing around as a beauty must have to beauty, wonder is iconic, but the backstory, it's even better started with about a million knows having a hard time. Getting people on board with your business idea, because my guest react self. I can sympathise, but when her idea for the Media blunder was shot down time after time. She learned how to make things happen on her own final Nigger bids, along the way until she finally heard a yes Actually it was more like a yes, but then all at her tell the whole story. Ryanair here to share her story of product development, of getting people to see her vision and her advice, moving the needle forward, even when life in distractions pull you away from your biggest cool you're ready for it here, she is re. An Silva

your listening to the gold digger podcast, where we firmly believe that work doesn't have to feel like work self made millionaire in marketing guru, Jenna Kutcher will help. You read the fine. What success looks like it's time to hear from the experts, listen in on honest conversation and learn the best tips and tricks to help others pay their own way and craft their dream career. If you ready to dig in do the work and tackle your biggest goals you're in the right place. Here's your host educator, photographer and makin cheese, lover, Jenna Culture thing. Still skill share for supporting gold. Digger join the millions of students already learning on skulls here today with this special offer. Just for my listeners, Gid sealant skills here for free at skill, shared dot com, slash gold, digger too, thanks to Bobby for supporting gold,

the girl for twenty dollars off your Buffy comforter visit, Buffy, DOT, c o and entered the promo code. Gold digger right Ray. I was just telling you before we hit record that you have just changed my mother's life. She had ever had a beauty blunder. An you sent over an amazing box, which I am just loving, Enzo changing lies in every day. Little did you know, so, thank you and welcome to the show, my goodness well. Thank you. Jana and I'm so happy that your mother discovered pity blunder. Thank you for that. It's about time because I've been using your products free papers. So I want to this. You have such a fascinating story and you are the woman for the job today, but I wanna hear kind of the early days, so walk me through how you got to where you are today, because I know it hasn't been the easiest journey in well

He has never interesting. Is that, instead of just that, it's been interesting. So I was born in southern California. My mother's milk scanned my father's Portuguese, an Irish my mother was, it is a natural is still where much make up, and I really think that that is kind of what sparked. My curiosity, when I finally discovery makeup existed, was the fact that my mother did. Really where a lot of make up at my aunt Bettie sure dead. So It was like a dude contrast. She was like a show girl from light at another fifties. She were like three pairs of violations and she was doing the contour limp way before it was a thing she wouldn't you know, come up to me family events and pinch. My cheeks- and I just remember resuming in on me out from a distance, also got like Iraq shot like coming towards me with this phase, and I was like what is all this stuff? That's really. You know where I first recognise

that there is stuff that we put on our faces, and some of it is good. Some of that makes us look really pretty. Some of it makes us look really weird and it's all a personal choice- and you know I just grew up in southern california- grew up here around Hollywood being from Caliphate, Think is definitely an advantage if you're gonna get into any kind of art than is connected to entertainment, industry I went to high school here in southern California and then ended up flying and going to s idea in LOS Angeles, it was one of the first year is that it was actually ever in existence. That's why I am I'm. I'm not twelve yeah, so I went there thinking I was going. Get in the fashion. Design ended up real,

being more interested in fashion illustration, which led me to needing to figure out how to support myself. I was in college and give you the cliff nuts here. I got a job as a perfume model in a department store. I quickly realized that I can use my illustration, art schools. If I could take it till I make it and become a make up artist in retail. Behind the counter. I happened to be really good at doing my own make up, because I had a lot of practice at this time. My aunt Bettie inspired me and then I became a market This pressure now and that was really wonderful. I learned which is really useful for me today. By the way I learned that the importance of not we being able to make people feel good, will see our industry that you apply to them by being able to absolve the products that you're using has, of course, in retail. They want you to not only be a good artists but to sell their products.

So then yeah I realize, while there is a ceiling to this job, oh, I think I skipped way overshadowed the part where I become pregnant, Mama single parent, so you guys, I spoke what happened during this time. As I met this, this man who I fell in love let me happens playing the NFL and I thought I was going to be a super mom and football wife, and I ended up not being any of that. But I did fall back on my make up artistry skills when back in to retail, but now I was a single parent and I needed to figure out how to support myself and my child, and there was just not enough money in retail for me to do that in the style that I wanted and because I live in California, because it's connected to the entertainment industry, I have met so many different friends that were make up artists and they had worked in different areas of entertainment. Whether it was

time. Music. Videos in out just really light blowing up or at or from intelligent I had met. I was really lucky to meet people down, worked in these different John rose, so like a kind of identify like what I I could do as a major partners, because this was what I was doing. This was when I was born to deal was really in and I went to the Fashion Institute of Design and merchandising. I realized quickly that I didn't want to be a fashion designer, like I thought I did really more interested in the art and applying that are to make up was where I really enjoyed my art. So want to be a make. Abarnis saw I pretty much quickly summarised as much as I couldn't retail guy. In two doing me six video. I met some people, I'm

persuasive, I guess what I wanna be and I was able to talk my way into doing some really low budget. Videos at first then met some really great people along the way like Paul Hunter Hype, Williamsburg Ratner, F, Gary Gray, I mean I worked with set up working with the most incredible people and the most incredible artists and the best production companies and really being to use my creativity is back then music, video was very creator. Learn more about make up and when I started doing music. Video music artists have just started to become these three sixty artists, where they would leave news and then going to advertising and get you know, campaigns their beauty or consumer goods, and I would with them and be there make up artist of choice, I would be a star request.

It is one thing and I would work with them under a separate projects, and you know, then one of them would get a movie per se like the opportunity to go from being a pop star to an actor and, of course, at the time everybody wanted them to feel comfortable, so they would be able to bring their team with them, and I started doing thumb and television. I mean this is all a very condensed version for your gender differences over the course of many errors and TAT was really the journey, that's how he did at source, fascinating. So weird, did this love of make up in serving others as a major artists transition into creating a beauty products Did you just see the need and decide? You are the one to fill it tell me about that. So working production, whether its music, video editorial thumb and television. It's really

long hours, and I was really fortunate that I was able to join and make an indian local seventy six here and be able to be in a protected guided with the rule listen regulations there that I mean let's They said it's a hard job people. You know people look at make up and there's a part of it. That's very glamorous and very fine, but it is real work. You know, after doing it, for a certain amount of years, there were compelling thought. In my brain. I was like how long can I keep doing this? It's you know, I'm I'm doing three or four music videos a week, I'm not getting any sleep going right into doing now, tv show

trying to leave that show and do a red carpet during lunch for an names mentioned being a MA am not to mention the amendment my daughter, she, you know she grew up pretty much in you know. I handed it under the counter of my my make up counter and my trailer allotted time. She was with me alive yeah, so you know time management, I really became quality of life issues. For me, I really needed in a way that I can have at all. Because I believe we can have it all women. I think we can do at all. I think, there's time management and planning that has to go into it. But really, if you have a vision and a girl, I think you can try to work. The challenges in your favour. So that's what I did. Basically, after many years of keeping this really crazy schedule, oh and by the way I didn't put in the

where my daughter then wanted to be an actor and saw my off days. I was running around taking her to additions and still being honest, that is, she would look every audition she would go to so I'm my days, I was somewhere on someone else's said. Being a stage mom, it wasn't raising. Is crazy, crazy, crazy. So you know all of that to say I got it point. One day I was really trying to figure out what is the next step for me, I'm kind of at a place where you know the time between the laboratory music videos in stone all the stuff I was doing and, and I had an agent I was making you no six. Figures and I was making as much as I really could. As a make a partisan, I was still finding a challenging to live the quality of life that I wanted to present. To my kid, especially here and allay where you know I don't know,

Ellie unified School district, another work hard and do their best, but it's not the greatest place. Wasn't where I wanted. My kid to be saw had private schools- and you know people thought that always such a luxury. You haven't nanny Anna baby sitter. No, no, that's not a luxury, that's a necessity. My housekeepers, like my work, wise, I'm out making them any she's at home. Taking care of my and making sure she eats, and you know that Is all these external expenses that goal? the two men meeting alive. That's really feel like that and I needed to fight the way to make more money ash. You know the women as an entrepreneur as a creative. At some point you look back and you think like whether all these amazing experiences for whereas this leading me, what am I supposed to be doing with all of this experience- and you know, experience really. I mean I had an easing on said

relationships with my clients with different creative people. One is all of that. For what am I supposed to be doing with all of us that there is a higher thing that must be achieving so yeah? You start thinking in those ways like when is the next step For me didn't really realize it clearly what I thought it would be. I saw it may be. I would become you know a maker artist with a make up long I saw that would be like when I was doing right away, but you know along came this little egg shape spanish. That is totally through me and you know on a journey for fifteen years, but that is pretty much the trajectory it was just you know focusing so I could stay creatives. I could make money. I could take care of my child. I was not the kind of person in that could work in an office. Ninety five- I mean to me that seem like now sure das, like I wouldn't be able to be

happy with that general I saw, and it's you know it's it's for some people, people like that stability and liked to be environment, where everything is pretty predictable, I kind of really just like the creative, world that I lived in that but I didn't. I saw did you tell me about creating this little egg shaped sponge and it was it something that you like created on your own out of necessity or a hack that you had figured out. How did that I'll come to be because the idea in my head avoid conceptualizing a product getting it creates, in all of that seems like really extreme so I told you I started doing tell him Unlike my with brandy and I started doing Malaysia and I started getting into television. Like when you when you work on a tv show. You become a family with everybody in production and those people go on.

To do other tv shows? I was called to department had. This show called girlfriends and it was I'll see you Chelsea Grammar had just gotten a production deal. It was the first show Mara, kill Brok and him, put together animals story of four african american young women, and it was the first show being broadcast and shit in high death which at the time, was by really this new way of shooting with new kinds of some, was video. It was actually some and think about it was that the make up looked very different in this more man and so make up artists Ok, so in tv shows you do have to be a new union, so I told you I wasn't doing it so I was an unusual union member in that I didn't we do so on television, I did some television music setting all the things I just said, so I had

also had experience in air brushing Embracing prior to high death was something that was a technique that was used for make up application for special effects. You know, like many put in like in a horror, make up so I had come across a way to be able to blow beauty make up through my airbrush or so when I was known for this. The producers girlfriends wanted to bring me and because it had been why Lee known in the high death world. That was becoming. You know, relevant airbrush was the best way to do make up so other. There were union members that are breastfeeding. So here I was, I got hired to do the job, because I could do that, but my challenge was really not you know. How can you do air brushing make up. But how do you work with air

rushing honest sad when you ve done with rules on sash and no electricity to wealth? There isn't the city. Oliver set don't get me wrong, but you can't like bring your compressor to do how jobs on the edge? we'll start over all over, and I mean it saved becomes a nightmare for production, because one girl is leaving the sad than the other girl wants to leave the sad and pretty soon everybody's, leaving the sadness like a nightmare for the idea, like brain everybody back what's thy arch, so I had to find a way to keep these airbrush. Make us looking fresh all day and not looking like they were hand applied so were ended. Up happening was soon you mentioned. Is it part hack? Is it? This is that when I had done was I had taken? information that I got from a class I took when you're in the union that the wonderful thing about the union is ash. Theirs

going education on the time they bring an inch different artists that are famous for doing hit movies hit, shows and they come in and teach new techniques to all of the members. I had gone to this one class by this. One make Abarnis Kelsey fry who was super prolific, had done tons of movies, and you know she started talking about some of the techniques in her phone making that she used, and you know when you do, for making those faces like three hundred feet by three feet. You, like you, see everything She started talking about using these old techniques from the era black and white film, when make up was water activated pancake with a wet spans. So that was one technique, one thing in what she was teaching that stuck with me like. Maybe if I went by sponges the other, was no cutting Sponges into certain shapes you know, taking a make up engine cutting it into units, a unique shaped like a beauty blender

nothing new. I will just say that make up artists and special effects have to create tools and products all the time to accomplish new things that their creating and one of the things that I it was too just cut the edges off of a triangular spanned. You know how we all were using those triangular wedge. The love of watches, all have really sharp edges and those edges, especially in high deaf, as you apply, make up and dragged them across the face, leave lines of demarcation, and you would see these lines in your day, please, when you look at the play back from Stuckey shot that day. So for me to cut the edges off the sponges and make an Angeles applicator, so the rest of my crew didn't happen. To be as conscientious about blending like everything that you will use these round its punches with bland magically in

honestly and high death. So it was a combination of taking a couple techniques from the history of make up and putting them together in one product, the Delaware is about how about me trying to find the right material to use to make the product, because the spanish, is that we were using in modern. Time were materials that repels moisture, because it was believed that if you had a sponge that absorbed moisture, it would waste Jamaica. So all of the materials that I was making these sponges in originally were not. Now the same, hide yourself leg. You know amazing material that you see now with a view to better get wet and grows. It was not that kind of material. So then I had this hall other journey of trying to find the right been cereal, because I had a hands tat. If I

had a nice natural science that absorbed moisture it would help make up application. So was all of those things put together and testing and testing and testing and coming up with this, you know her Pity blender that we have today and delivering the kind of flowers application that I needed for high death, and that is it was created, I earnestly thought I would only sell it to other make a part as they are known ass did you only I'd were mastering. Nobody is more surprised me

surprisingly, I never dad the average make up consumer would find the kind of value that they find a video player. At first I mean, as I started thinking about it and I started thinking like while this can take the intimidation of just make application in general for women. It started to make sense to me, but my initial idea was like ok, great I've found the way to supplement my income to get my kid in private school keeper there and do something good for me, community, because we were all gonna be having the same challenges. Gas hats amazing. I know, as you are speaking MIKE, I bet whose thinking like she could only salad like in her niece and then look like waiting around one thing that I love about your story is that you no a million times in developing, and when you only earning as those kind of like yes, but like talk to me

winning people over to your idea, because I know it didn't happen overnight. No, it did not happen overnight and no was now a word. I heard a lot so, as I realise is that I needed to me this product and it was going to at least change, believes that make up artists- and those are you know, they're my peers. My brothers and sisters eases the ones that I wanted to really focus on. I started to pay attention, as I traveled around the world with my clients, wherever I went, I would look at different cages. I've sponges like whether it was in a drug store or in a make up sore, and I would turn those packages over, and I would like to see where those spending we're being manufactured because I just knew that if I can get in front of those people that already were making

I met exchanges, they would first sure understand my journey and what I'm trying to do right? Well, that isn't exactly how it worked. So I would look and I would find me names, and I came to the conclusion that there was really only one or two of these manufacture, slash, distributors and the whole world that were really monopolizing. The whole industry- and I in this is like before Google really even existed. I called enough for one wine information. I knew telephone and- and I ask, for you, know the phone number to the name of this company thou manufactured these products and I just called called them. I'm pretty aggressive. That way I feel like I get really excited. I don't know if it's like the creative at me or white, but when I have an idea- and I want to do something like I really I just do

I make a less straight. I think lists are really important and every day I just check things off of this long list as many times as I'm checking things on, I'm still adding things to the vital political. If you never really disappears, but it does help you move forwards and what I, when do we call the company I had asked to speak to somebody in sales are product development. I knew that was a key word like a key phrase: product development I needed to talk to someone. Fact it with my understand what I want to make an I would literally if they were nice enough to connect mean I would get somebody on the phone that with you now tell me that there was, where they can help me are what I wanted to do was impossible and with would do for me, You know it would make me a little angry at first, because I already knew that the product worked, and I knew what was coming technically for make up artists, and maybe

they didn't understand that, because there are invested in the sales and retail, so that would make me a little annoyed sigh. I would press it further, and I would ask to speak to the next person and eventually I would get you now answering machine and have to leave a message. So basically I would called the people back. I would give them a couple days, and I would you know right down the day, that I left the message and then I would cite three or four days the same day next week to call again- and I just kept calling them a girl I just where them down, and they ve finally would talk to me because I will not take no. It was so as to my side. Finally, I got this one company on the line and they really were the biggest company by the way everywhere around the world. This company cover Tory Evoke was on the back of all the sponge and puffs- and you know by this time. Nevertheless, company, I called by the way to you. No chance would have it, but

were the ones who ended up actually helping me. So I called, and I asked to speak to the head of product development. I got this woman on the line I explained to her, who I am, and Israel and Silver makeup artist. In Hollywood, I think someone, television Letty, celebrity work and I have an idea. Eaters share. This idea with somebody in. I think your company is the best company for me to share the idea whether the woman was terribly taken back at you. Like all she said, but I just need to tell you. We hold over three hundred patterns for sponge designs and I'm sure we have something that would already cover. Will you right here is so I hate to tell you would be like a big waste of time to even talk to us and you know again Think I was just at the end of my robe and I just said: listen, I don't know,

who decides these patents, who are you getting these designs for men? She was quiet and she was like well there. You know different. Probably you know engineers and set a cave to ever gotten a design for a product from an actual make a borders and working in the trenches every day and knows what we need and she was like. Well, no, not really, I said okay, so why don't you just listen to what I have to say? I'll show you that seems like there is no harm in tat. She was like okay well, but I'm gonna have to pass you to my legal department because I dont know if you know their point prove ass- does know you disclosing something, and I still have an anti. I? U can sign my NBA witches non disclosure agreement which protects both of us, and you know we should be fine and she was like a cable, I'm still gonna have to get to my legal departments. I said: ok, fine, so I sent her my NBA and took her about a week to get it,

proved by her legal department. They sent it back and when they sent it to me, then I sent her a sample of the sponges which by the way we were here cutting at our trailers every morning like a u right to set every day or their hours before anybody's there you said: you'd get. You know you set up, you're you're make up set up any prepare for your actors to come in, and one of the things that make a part is due as they take those wedges and the devil. The edges up that. So I would say to my crew. Let's just cutting these plunges into these anschluss shapes and we would do them every morning and then, by the end of every day those unjust would be gone. People would steal them David sprout legs and walk away along it. Never gonna get us, so you know, I told you, back to the story of Cathy, so the woman that I'm talking about a Victoria above is my make up Mama collar. Her name is Kathy

therein bailey- and she actually has been working with me now for over fifteen years. But she was the one that took the car at the company took it to the legal department, came back and said to me once she got the product when I was able to send a tour. The next call I got from her was like wow. This is the palms to my forehead. Why didn't we everything about making something like this and he said because you're not or make a pardon me, I told you, I had something and she said: okay, I want to a view. I want to help you make this and she went back to Victoria of Urban. She said: okay, she disclosed the designed to me and I wanna help her make the Spanish. I think it's really an innovative. Design and you're. Always you know tasking me to find innovation, so here is something new days to her. You can't work on this project

no here I was. I finally had someone interested at a big funny and I knew that they could help me and you're telling me now that she couldn't help me, so it was very disappointing. All the time I'm still a working make a part, as so I'm doing this on the side trying to get this guy on the site, and for me I you know, I said I said well if they want allow you to help me. Can you direct me to somebody that you know how much and she said. No, she said I'm gonna help you, I'm gonna, do it on my time because they told me if you want to help, you can help her, but you can't do it on our time, meaning ninety five you can't buy. You are with us. You can't help her, so it was, also because they are We didn't have vision

and couldn't understand what I was creating, so they didn't hold her or me to any. You know non disclosures within, so she was free to help me and from that point on she and I worked together to develop. Beauty blunder, and not only people under that either today, but also blender cleansers, because there was never a women had been getting sponge materials, whether they were we'll paths are wages, are paths in their cosmetics that they would They compact and you get a sponge and there the mill, the company's, never told you what to do with it. Didn t how to use it, how to clean it where'd a clean it where'd. You get a new one. They would just give you this thing and just be like you're on your own figured out, and you know the thing is is that these sponge materials are hard there is no reason to just use it a couple times and throw away plus there

both for the environment if you're not using them longer and urges you know if there's like this process of throwing it re purchasing there replenishment kind of idea behind it. It's just a lot is not and for the environment kind of stuff. I was like I wanna, keep these funds longer. I don't feel like there's a reason to throw them away right away, so I went and created their cleansing, which is a way to really keep your sponge clean and also your precious. So she went on to help me develope blunder, blender cleansing amen. Help me create the business, as in the whole back and operational part of the business switch, is a whole other side of the business he now we look at the business think. It's all you know shiny behind me little. Let's not MA, am and find that there is this whole other side to the business, which is the operational side, so that I did it it's so crazy. I won, I think about your story that I think is just so interesting and I have fallen

a similar model, but in a different way is when you are a make up artist. You are essentially trading your time for money like it was not scalable. If you didn't show up you, weren't getting paid and creating a product actually maybe the ability to create something that scale do that could run while you're resting her. Whenever that looks like what has been the biggest Jeff friends in those different models. Choices were that passive and combat that idea of scalability and quality of life. Right now, when we talk about the hours that you put in production- and you know what no less than twelve hour days, I mean you're, always working for most of your life. I mean you're you're prudent, family really becomes your family. You see them more than you see or biological family. He now I mean it's. It's really really is so for me, as I started to get older and by this time I had been doing make up, for you know,

fifteen years and even my daughter was a teenager now and I felt like I had missed a lot of her life, although it is she works for me today. Don't get me wrong. Everything works out. We have a wonderful relationships. Is an amazing girl, but you know I felt, like I mean a lot of her life, and I did know that I didn't want to be fifty years old sitting in a trailer eye on the backlog of Paramount somewhere. You know wanted at that point in my life. I wanted to be able to know that I had auctions and that if there were no other opportunities for me- and I knew that it was going to be something out of my make clear that allowed me to do it and it lesson going to be. You know, working today on the sad because, like he said, is there's a ceiling to that there's only so much you can do, there's only twenty four hours a day, and there is only one of you and the thing about make up

industries that it becomes very personal with your client. It's very hard to trade yourself out here. When they want, they want your time They want your look. They want your application, so you know the thing like honestly, what I thought was going to happen, was going to be that I can create these definition tools for make up artist, that we're gonna be having the same challenges that I would have any would be a business of acid income, meaning I could. Find ways to produce these products and sell them while at the same time, still being a make up artist. If I choose to here, because I am in love, what I do I love dynamic apart ass, I never really thought about retiring from it. I just thought about away to be able to supplement and the or to have some passing tat, while still working in creating this the time of year we usually start thinking about gifts were people we love and that's great. But let me give you permission to tree yourself.

You, dear betting, with a buffy comforter, had to Buffy c o and use a code. Gold digger for twenty dollars off your Buffy comforter drew nigh having closing up with our Buffy Cloud and its super different from our old one and in a good way. They comforters covered in super breathable softer than cotton eucalyptus fabric that naturally sues skin fear hot sleeper switch to a buffy comfortably. Does this breathable eucalyptus fabric is gonna. Keep you who also it hypo allergenic in the high thread count shut out dust mould, end mites for a healthier sleeping environment. The inside fill of the Bobby Comforter is different to save her one hundred percent recycled water bottles that are transformed and given a second life as a super fluffy fibre, the Buffy cloud comforter fills even After than down, while keeping approximately fifty bottles out of landfills and oceans, the average down governor arms twelve geese. How sad but Buffy Comforter is cruelty. Free buggy believes biting his personal, so they offer a candle.

Century trial. Try a comforter in your own bed for free, and, if you don't let it return of her free for twenty two is off your Buffy comforter visit, Buffy dot c o and enter the promo code? Gold digger, that's buffy, dot C, o promo code, gold digger for twenty dollars off. One of the most asked questions in the gold digger podcast insiders. Facebook group is: how can I do I why my own website you can either this low route, Google, it and pieced together the info you need or you, learn a new web design skills with skull share skills. Your an online learning community, with thousands of amazing classes covering dozens of creative and entrepreneurial skills, you can take classes in everything from photography and creative writing to design I'm productivity web design and more on The commission is so cool to me like how amazing isn't that you can learn almost anything from experts who have simplified the roadmap for you and put it all in lines. Are you don't even have to change out of your yoga beds, whether you

Turning to a long time, passion project challenging we ought to get outside of your comfort zone or simply exploring something new skills. Your has classes, for you say you wanted to create cost give so, you have exactly what you need for your business. Take a hand let our gifts, class unskilled share. Speaking of hand lettering, which I use a tiny, my own branding star with their hands uttering essentials for beginners class join me in class skill share? offering gold digger listeners, two months of unlimited access to thousands of classes, for free to sign up, go to skill, share dot com, such gold, digger The number two again had to skill shared dot com, slash gold, digger too, to start your two months. Now that skill share dot com, flash gold, digger too so cool way with you say I think one of the biggest things I encounter was women is were told

once and we just say that means no. Never and you ride like the persistence and the belief in what you are doing to keep going. So what advice would you give to someone who may be heard and no or just stopped, pushing for their dream Well, I would say they have to re, evaluate the passion behind their idea, because if one no stops you, then you to re, evaluate the passion behind the believe five waiter creating never me like. I said I knew that MR make up. Lists were still carrying make up around in gardening bags of patient the sponge business. Literally had not evolved. How ever the sponge applicator- and these were all things I realize smudge applicator- was the most widely known, make up tool to men and women. You could tell your boyfriend, can you go get my name

three angle press for my eyebrows out at the top drawer. My make up Rome II would look at you like you were speaking a foreign language lays over and not know what the hell you want it. But if you said hey, can you go get my make up sponge it's at triangular thing in them he would come back with. Everybody knew what a sponge was, however, and had never evolved. You know sponges were being made like black bread. They were being poured into tubes than they were being sliced like bread than they were taken out. Slice of bread and cutting it like a pizza knows the cheapest and crudest way to provide just some sort of you. No instrument, for a consumer to not use their fingers and to be more hijack, but it had never been involved and there has never been thoughtfulness put into it in a way had made the product actual use. The ball out remarkable tool for make up.

But see I had this passion and I knew that I could do this because it has never been done and I kind of just felt like I was a lightning bolt from God for me to do this and that's what made me not feel this He did when people said now. I would just no they worth the right people. So if I push them they're, not the right people I would be machines nor around person to understand my way of thinking. You know, if you hear. No, that's me you haven't, found your partner. We need to keep asking people until someone shares your vision, and then you walk that journey together, because they understand what you're doing and it's a beautiful like you know it's like a walk.

Through you now edens garden. When you find somebody that actually shares your vision as opposed to walking through the Sahara desert. When someone does, I you know, I mean it's. The deserts beautiful to know is your protection. You know I really believe that when you are passionate about something and people tell you know, are they dont align its gods? Protection in a rejection is God's protection as what I tell people that be beautiful way to look at it and yeah man, I mean when people say no, it doesn't mean now. I just means are not sharing your vision, yeah yeah now and you need to find people there see the way you see what has been the most surprising part,

of this exploding business for you like what something you can even dreamed up or had on your vision board the size of the business. It is kind of crazy easy for me to answer. I mean it's like. I never thought I literally literally thought I was making products for other make of artists and which is much smaller markets than a global consumer market. I mean I just you know I I didn't looking so we live, life? We know there are millions of people in the world. I didn't really understand what millions of people in the world really meant. I mean there's it's a lot of people in this world and I'm sorry, to this day, you NOS sixteen seventeen years later, amazed that I come across people on a weekly of my daily basis that either don't know appeared under. Isn't I've never used it? You know

and to me a guy like I've, talked to the whole world at your house. But it's amazing. You know. What's this is a big huge world and that's why you know when you talk about the advice to people that make it the door slammed in their face around you know no being told to them. This is a big huge world out there and there is somebody for everybody and something for everybody, and you just your job, is to find that, partner, and if you It's very simple and people tell you know. Different artists will have these questions. How did you do it and how did you know for it is it's a very simple concept: have an idea, and you start working on it and then you, stop working on it, it's not gonna happen for you I mean it. Some people are he's by that, because they think, like I'm innocent

it, was something it's gonna, be a really great idea, and then it's just gonna take on a life of its own and I'm in a tag along with it on this journey. None down another! That's not what happens? That's how it happens. You start you give birth the baby, and then you have to raise the baby baby closed. The baby, you know like go through illnesses with the baby. Everything you go through everything with the baby, your product, you have to keep focusing on it every day. Do something that she one step closer to your goal. Just even a phone call even hiding a list whatever it is that energy you put into it is the energy you're get out of it one way, things that you ve sat his eye? You teach people to just do one thing: everyday, big or small: to move your business, our at anything special women and mothers and entrepreneurs are seasons of lives where we can do those big grandiose gestures day in and day out, and then there are seasons where it's like fifteen minutes a day

can be devoted to idea. But if you're not taking action, nothing's going to happen and the passion is then, a guy, because life is fall. When you know women, and I mean human beings, we have on a daily basis. You know we have catastrophes, we have successes, we have distractions, you now and it's easy for us to become distracted and be unfocused to whatever that goal is so every day it's like a red, just keeping the dream alive and Sundays. Like you said you have, you know some weeks, you have to dedicate full fledged your dream and then there's weeks that come along that you can only do you know one little thing a day like if I got on a movie, you know I did

many movies and tv shows why was developing very blunder. You know I would totally be distracted by the things that were right in front of me every day that will take. You know president's over anything else, but I would. Make sure that at the end of the night, when I got in better whatever I would make a list of like the things I needed to do, and you just have to keep the dream alive because in the dream will die. If you know feeder knew. Why so glad you kept your dream alive, because consumer like praised the maker, she didn't stop here. She is. Where can everyone connected? You learn more about you to go near, like all the things give us all the places to find you, ok so there are so many places shown you now. Obviously, we wonder dot com is my website where there are tons of information about my problem. Because now it's more than a Spaniard, I got different sponges. I have I have like a two pronged business. I have it to a business and now it

I will make a business because eventually things I was able to take a brass from the growing baby called theory blunder and you know finally be able to focus on what it is as a make a part, as I really wanted to do, and that was created make up. And so last year I entered the actual color category of make up by reintroducing my foundation called balance, and now I've got bounce my foundation and forty shades. I've got primers. I've got all kinds of products going out. So on my website, you can see all of that stuff you can also go to. For a dot com where a global business, a sufferer I mean, doesn't really like the main places we sell at all times Is it the main places where they are only those interested asked you can find a pink pretty sponge somewhere and by the way before they have many fans till. I have people that have tried to create fury, blender,

still a little bit of my market share seal, see other fakes out there that are not the original. You know we created the category. One beauty blunder became a viable business. Were the cosmetic companies a deputy blender as a legitimate tool, and not just like this chewed pink. You know maybe funky as that would be a trend product. Their companies wanted to start making their own types of Billy blunders budgets and for the most part you know Someone like myself might be offended by that, and there were those days were still sit back and gas and say how dare them dangers. It did have some things so close to what I did. It's obvious there copying me, but the really the truth of the matter is general. It's like you know, because people,

copied me. I am now the creator of the category that exists and no one can ever say. That's why I can say that in it puts me in that area of very special place where you know. Yes, we are the original and we are worldwide and we are everywhere and you will only get our special material and all of the experience and expertise that went into beauty blender when you buy our product. You are just so spiralling, and I love just your story of evolution and persistence. Thank you so much for coming on then here today and I thank you, I could talk about beauty blender forever. Well, that's why you are as successful as you are, let's beyond its green. Story of persistence is so admirable and inspiring, and that you probably have

beauty wonder in your make a bag? And oh, I do, and now my mom does do things turann. I love hearing how she traded time for money for years as it make a part. Is that true position, with the belief that she could create something that could serve people, not just in words industry but worldwide in order to create that was scalable and potentially passive, how inspiring. I mean how many of you discover this need in your industry, but you probably don't believe that you could be the one that can fill it maybe we all need to take a note from reality and go out with that same gumption and persistence so that when we hear no it doesnt mean no, not never means now they're, not the right fit for you and keep waiting until you find your very own, Cathy. Until sound gold diggers keep on digging your biggest schools and thank you so much for tuning into another episode of the gold digger podcast thanks for listening to the gold, Digger podcast

dive into the show notes for this episode and all past episodes at W W W dad gold, digger pot cask dot com. If you love the show share it with a friend the more the merrier thanks,