Your listing, the gold digger pod guest own number, three hundred and eighteen, it doesn't matter how successful or driven are hungry you are to reach at next level. We all laws. Our businesses at some point or another oftentimes it's not even because of our actual business. Maybe our businesses, seasonal or maybe even coasting, are traveling the world or maybe we're facing heartache and our person wives or financial troubles with our spouse, or we welcome the new member to earth they Emily there are so many scenarios that can make your business go stale without you even realizing it whether you thought what works in the password, Was worker that life got in the way? Let's talk about five ways to refresh still business here we go your listening to the gold digger podcast, where we firmly believe that work doesn't have to feel like work.

Made millionaire and marketing guru, Jenna Kutcher will help you redefine what success looks like it's time to hear from the exports, listen in on onest conversations and learn the best tips and tricks that helped others pay their own way and craft their dream career. If you're ready to dig in do the work and tackle your biggest goals, you're in the right place. Here's your host educator, photographer and Makin cheese lover, Jenna Culture, thanks owing to for supporting gold. Digger linked in jobs, uses knowledge of both hard and soft skills to match you with the people who fit your role. The best postage, today, linked in dot com, slash gold, digger and get fifty dollars off your first job post. This episode of Gold digger is brought to you by Light Box jewelry a new company that specializes in laboratory grown diamonds, their chemically identical.

To natural ones. Although with White Box, you getting gorgeous stones every time to get twenty five dollars off, your first order go to Light box, jewelry dotcom, flash bigger and use a gold gold digger at check out a lot of time, I see business owners who are five ten or fifteen years into entrepreneurship, and they have this tightly system in place to keep things running smoothly. There are not enough early hustle and bustle growth days of launching a business in feeding offer the energy and the adrenaline a momentum of getting started. They don't have, those young business fires to put out anymore because they ve taken a ride on the trial and error train they? Finally, but on the other side, to a well running business, and they are really going out of their way to dream up any new and ambitious goals for their business, because well why men, there's something that's already doing pretty all right right, so they choose belong not really doing much to keep up with competition- worse still, pivoting and reaching and hungry for the next big thing, because they use

Furthermore, they see no need to make a change because they d realize their even falling behind the crowd, slowly trickling to the back of the race where the walkers our and no shade the walkers. But in this case it's not good. Now this This is almost a more dangerous position than realizing you're distracted by life's difficulties, because it means you ve reached a stance of settling and eight. I think we all hit that at some point it will good dog knocked out a bunch of goals and finally made it to a place of confidence in calming your business. Finally, knowing that it will continue same pace without much strain or effort on your part because already put in all the strain and efforts to get their bite, I also see an eventual shift here. Shipowners are sort of built to want to keep excelling in developing into the best version of ourselves. We weren't is trying to settle for stagnancy and we'll rest is a good thing and unnecessary thing. There comes a time and everyone

foreigners Journey where they feel ready to dig back in to get back to putting in the work and creativity and the determination to climb to the next level so well, you're coming out of a season of rest and feel rejuvenated, refreshing amp up your business or you're fired In your wings, again after a personal battle that had a hold on your attention for the last little while I Today's episode gives you ideas and encouragement for diving back into business with enthusiasm and excitement. Fuel to do the work, I hope you feel a few soft drugs did John back. In the first two making your business revitalizing renewed, whether you, If your marketing efforts of EAST left revamp your portfolio update your images. There are so many ways, big and small, to breathe life back into your business and you'll clean know exactly where to start after he had the ideas I am serving up today, because odds are it's probably the thing even putting off doing or totally forgot to do? In the first

place. I can tell you that, as we wrote this episode, I felt this because, after a year of kind of looking out my calendar in navigating motherhood in and letting my business take the back seat, I am ready to dive back in Seville. As much for me as it is free. You are you ready to get my fresh ideas for invigorating your business. Let's do this number one amp up your marketing strategy when a business Still one of the first things you should look at our your marketing efforts. How are you showing up with your audience and serving them? Have you even when showing up like thing about it when the last time you posted in your facebook group or uninstall grammar uploaded fresh bins, de Pinterest wins. Assign you emailed and not just to sell something but to educate server entertain? What is your current strand g and where are their halls? Where could you be addressed and better showing up It is so different for every single day as an industry where

your audience hang out. That will give you the biggest results with the least amount of effort you wanna meet european where they are, so, if nations most prominently in your email, less focus on showing up there and building Email is to attract even more like minded folks. There hanging on a specific social media platform, create a strategy that allows you to invest time into speaking to them in that spot rivers pass content, as resonated with your people and create with thoughtfulness and when you have a hang on one medium star, creating your strategy for the next and the next and the next one of the biggest mistake I see manoeuvres make is that there have in on all the platforms, just posting secret we and out of obligation and never actually looking at the results that reach or their engagement, it isn't about we everywhere and being half in, but if you are in

fact season entrepreneur with systems, then, ideally you're, showing up everywhere with consistent messaging and content for your audience to rely on and connected now. If you need a little revamping in this area are wouldn't feel calm going on charging where they might ask you how Europe marketing is going and how its converting. Then it might be time to do an audit like what's working, Are you what actually moving the needle? What is it ass, he knew time and money. I want you to true we assess your results? Next, creating Israel counter for yourself outlining what days of the week your showing up in where you ve been posed. Here and there without consistency, make a note of what you have been posting and peek at the analytics, using information you do have to fill in the halls in your content calendar, if your posts on it The grand last Tuesday afternoon saw a healthy amount of life, make a note to post three afternoons a week.

It was Instagram Monday ones in Friday and on Facebook on Tuesday and Thursday The EU should often email every Wednesday morning to land in your audiences inbox, right in the middle of the weak crafty schedule that you can stick to that, and focus on delivering value in tangible. Take always now just showing up when you have something to sell by show nothing serving up value. Your audience will come to trust you and rely on you. They'll know exactly what to expect from you and, I believe in the content you offer them, because it's already delivered so much value when you are ready to sell your next programme or product or service they'll be eager and prime to purchase your basically their online Bianca consistency, free value, always pays off in the long run, you'll notice. Much of the advice in this episode is centred around starting warrior at analyzing results, reinvigorating without overwhelming yourself or your audience. This isn't

about reinventing your entire business in a week and not at all. Instead give yours up along you'll feel you'll, feel yourself speed and speed and gaining back that fire along the way number to update your portfolio and website copy marketing marketing refresh to get new eyeballs on your business. The next place to devote your focus is on your portfolio. Website let's start with my service based business babes out there, my photographers social media managers, writers, graphic designers, virtual assistance and beyond see all the the gold digger Facebook group asking about ways to get in front of your eyes. I'll clients in this tat might seem really simple, but take a deep look at your portfolio. If you want to attract more dream clients I used to think of what to showcase every single event, wedding and family photo that I took obviating. My portfolio felt

overwhelmingly. You like an enormous task when I had this mindset, because that's a lot of work and a lot of time spent uploading in organizing images and trying to choose from a pile of favorites, but then as I dug more into my role models, websites and the work they showcase. I realize that one of the best photographers out there weren't showing every single piece of work in their portfolio only showed their very best work and the work they did for clients who they loved working with think of your portfolio as curated. Look of your best, work if you want to focus on Bow Dorsey, allotments and wedding photography than showcase your work that backs up that theme. You don't want to be polite, seeing every senior portrait in bar mitzvah collection. If you don't want to shoot those anymore only show the kind of work you want to attract? The same goes for ever. Other type of service based on writers show work only from your favorite.

Hi, it's the ones who represent the dream. Heinz, you hope to attract in the future, are social media, prose and being the same goes for you. I would rather see. Three examples from your dream: taught clients, then twenty examples of mediocrity when I redesign my website a few years back and was still shooting weddings, I showcased three weddings and three couple sessions out of the hundreds I had shot. I just three of each and they were different bides from a guardian wedding to a city wedding, but all eggs I'm sorry this style? I love in the work. I do when a land on your site in no without a shadow of a doubt. If I M for you- and you are for me- so don't be afraid to get super specific here and while you're at it you'll want to perform an audit of your website and copy too I'm hoping all business owners into this part of my recommendation, not just service centred businesses, because most

everyone has a website, but I know not. Everyone's website is updated and relevant to their current business. Life and goals viewed be embarrassed if I you bring your url today. Listen up this. For you. This is your home on the world wide web. Is it abundantly clear view serve. Is the information crew and up to date, is it every ideal clients to find your rates and reach out to you. Does your website, demonstrate your personality in your expertise by the way, both are important in attracting ideal clients, people, I want to get to know the human behind the brand. So, while Europe have to give away every last detail about you, including your social security, number, make sure to give them. Peace who are as an individual and why you are best served them them, a symbol, portfolio update or homepage refresh, and in about me can go a long way, I'd that if you sat down

for just one day and went page by page. You can have a say, your proud of and ready to share with the world. So stop putting this off. Think about who it is you're, trying to attract or who you're all time. Favorite client was and write them make sure you're copy and messaging, is cohesive and is going to reach them clearly like try. This savage Eimer for fifteen minutes, like it actual dyer. Put it on your alarm and open up a war document in that time. Right a story about yourself, your brand in your business answer the questions about who you serve your favorite projects. Were you aim to give your clients when they finished working with you? Like still the page paint little business self portrait with your words and stepped back. Now you not consider yourself, the most creative copywriter out there, but by the end of this exercise, you'll have over five and words describing your business that you can pull from it as your reworking you're about me age or Instagram, Bio, your facebook description and more don't we,

right. The story for every platform that would take forever need Down on that one page story of you and re purpose: it across all areas of your online presents are you you're, a person may favour joy we as dainty and timeless and sparkly pieces, is that go with literally anything I mean there's Margo, they can turn any outfit into a true submit and light buck story is a hollow Ray is all about making a statement with their gorgeous lab grown diamonds, the light our story? Stones are chemically the same as natural ones there sparkly and bright. They come in white or blue or pink. And the designs are on trend, was still feeling like a new classic Every single stone from my box is the same high quality, so their price the same at eight hundred dollars per carrot, the signs These diamonds is actually so cool. I want video on their website and it's taking nearly thirty years to perfect his signs of growing a diamond, that's almost exactly the same, and even justice as a natural one, I'm totally impressed by how beautiful these peace,

Is our and fascinated by the entire concept of growing a stolen who rings and all make necklaces just all make gorgeous not or why not treat yourself to a little it you deserve it. To get twenty five dollars off. Your first order had delight box, jewelry, dotcom, slash, gold, digger and use a promo code. Gold digger at check out. That's twenty five dollars off your first order. By going to light story, dot, com, size, gold, digger, promo code, gold, digger. The thought of hiring someone who join my team used to bring up a ton of emotions, will they hand my business and care for my students the same way I do. Will they really be the right fit and joy even have time to sift through applications and resonates defined the perfect teammate. Now, what do you think about hiring someone? Linden jobs, I can excited linked in job screens candidates with the hard and soft skills you're. Looking for you, you can hire the right person, fast things like collaboration, creativity, adaptability, linked in looks beyond the work.

Skills in connection with candidates who match your business perfectly, that's a lincoln, make sure your job boasts gets in front of the right people, the people you want to hire people with the skills and qualifications and other insight that help linked in paint a better picture of what is your candidates? I've The best results hiring with Linkedin from day one. I don't even mess around with other systems down just as my team. My love three hires went from submitting their profile one day and a week later, they were on board on my business team. I got all of them. Other very team retreat and now, more than ever I know I've made the best tyres and I wouldn't have found these people without linked in jobs, find the right person, men for your business today with linked in jobs. Can pay what you want and get the first fifty dollars on them. Just visit linked in dot com, slash gold digger again, that's linked in dotcom, slash gold digger to get fifty dollars off your first job post terms and conditions apply,

number three freshen up your imagery with a photo shoot. What have you got? Your online presents, let's get into the visuals of your brand. Sometimes we is still spot and business because things have just gone, predictable and visually boring Maybe you use the same kinds of images and captions on social media or Europe. Saint voters are five years old. Your product images the ancient it all just takes on a whim little bit of mundane is one of my favorite ways to live in things up in one of the most find ways. If you ask me, is doing a photos, you d get fresh images for your brand I know I know if you're like me and a half the amount of the population. You don't want to be in front of the camera, especially you photographers out there. I see you excited about this dipping cringing at the same time, because it applies to you hear me out, Where's your audience wants to see you. They were I do see the real you, the one who's outer desk, with a messy top on her head in classes, sliding down or knows the one

smiles with full face when she reaches a crazy goal. The one who runs on pumpkin vice logic is through the fall and winter and ice copies for the rest of the year. They wanted to know the person who is serving them so well. Remember people expect your product and service, but Worthington we expect to experience, are only you can give them and the best way to community. That is with fresh, there is every now and then like a picture as well. A thousand words right so share your behind the scenes. Your real life work life your cosy spots, where you liked to hammer out your to do less those kinds of images were interior people. Two way you more than a funny caption stock photo perfectly worded email, just like so many others. Asked too. This is something that you can batch get in touch the branding videographer in your area and book an hour or two of their time to get a whole slew of death photos. Different scenes ever improves different, doesn't different, props be, doesn't have to be crazy. Should

you're complicated in back you shouldn't be, it should be you'll scenes of you doing what you do best whatever that may be so down over thank you see me, you need to buy a new outlets or lose ten pounds to be able to get the shot photos you doing your thing, like any other normal day, is exactly the Gore plus you those younger man's girls who were goods. The craziest thing that I ever experienced online was when I started posting more photos and myself on Instagram. I do you really. For the same reasons, you don't want to feel selfish. It feels awkward it feels phony. However, it felt I push past it as an experiment in Thirty two out of forty photos. I posted in one month's time, had me in them. So I was it like eighty center. The content I uploaded to the ground, which is a far cry from the majority flat, lays a non me photos. I shared the month before an inn

One month of sharing mean more my follower growth doubled and my engagement was exponentially higher than the previous month. So nuts, you guys I couldn't believe it, but it showed that people connect with other people with faces stories and you showing up as you ever since, experiment. I'm in like ninety five percent of voters approve was in the pudding for me. For the full details on how doubled my growth, just by sharing more pictures and myself scroll down in the pot, guess app check out episode, one fifty five of the gold digger podcast, where I broke it all down, it's one of our best episodes ever and for the product hawkers out there. When's. The last time you got updated photos of the items you so maybe it seems like a non priority, because the images you have our just fine, but it's always smarts- get higher quality, imagery and updated product photos and photos that people enjoying are using your products when possible. You want your product, select, uniform and clean

It also show their uniqueness in an interesting way and is, true that people want to buy pretty and attractive things. I am one hundred percent more likely to buy a planner, that's as adorable as it is functional, and I want to see a thing, of it space at resonates with me. This is our higher that I'll buy a planner photographed on a pretty desk next to a mug of coffee, a laptop and a cute little succulent than theirs in planners, set against a plain, boring white backdrop: buyers I sold a story and experience that they can picture themselves in so evaluing. Your photos and make sure that their consistent and creative, and share a piece of aspirin national story for your customers to connect with number for gas new testimonials or share client stories in a fresh wave speaking customers, one of the best ways to Margaret yourself in a refreshing ways to let others do the marketing. For you seriously. I love to read testimonials of brains and thinking about working with, like reviews.

Fuck me in whether I'm buying a new pair of genes are looking for an online course testimonials are huge for your business. They show the real results and real humans at you. Ve helped by force about potential clients can picture them becoming your client living in that success story than you. Seeing their words can take some of the pressure off of you, because you are letting your clients and customers do the talking for you. If it isn't, a part of your process already make sure you're asking for testimonials as part of your workflow. You know away until your updating, yourselves pages or website in a year to reach out, is special, with the need to reach out to a client you served months and years ago, they problem We won't remember in enough detail how you serve them so well and it'll come out as a generic. Plus eight, how some money on that ain't, gonna, anyone's heartstrings so think through your sales process, incline experience in identify a good time to reach out for my wedding clients

hours we until they were back from their honeymoon. Why feds, down just a bed, and they had been able to look through their photos. I wanted his feelings to be exciting and still raw. You can also I made this part of the process to save time and to keep testimonials of fresh inconsistent with every different client at his second year I ain't management system so that it set up, and after sir an amount of days and email automatically goes out requesting a testimonial or feedback, or maybe once your product is delivered, an email goes out. I just want the cards setting it up ones and allowing it to run its course seamlessly as an automation, less work for you, but greater impact for future clients in customers. It's a win win. We actually had this set up in our workflow inside of honey, but so is just part of our pipeline in our clients went through the process. This was step in that. If you dont have a crm or a client management system hopped agenda, could you not come honey, but you can save fifty percent offer the one that I use and love.

And I also walk you through and show you exactly how I did this. You can also guide your client through the testimony process, to get higher quality feedback. Now most people are not actual writers are cheerleaders and it's easy to face writers Bach, even with something as basic as testimony. Oh so set them up for success by asking for exactly what details you want them to expand on. It might be explaining the problem or Here they face in how your products ginger situation, by increasing gains were confidence or income or I'll come if you have helped them get tangible, result, especially in numbers Missis Strangely powerful information you wanna incurred, them to share like saying We generated ten acts. More income with this service is so much more powerful than just saying. We saw an improvement. You didn't even directly prompt them with questions that you can then leave together into a testimony on. For example, you could ask

and to provide answers to some variation of the following questions. What was your biggest pain point before working together in my products, services addressed and help alleviate that issue. What results did you expect it's from using my product or service. It can be so much easier to write answers, a detailed problems rather than trying to but with an entire testimony, all on your own said this is a great way to ask for them once submit their answers to the questions you consolidate them in it has to format of a few sentences or short paragraph. Be sure you run the final version by them before heating publish if he had to cut or move anything around that way. They can approve testimonial before it reaches the public? Like you know, different than what they send. You, lastly, share their feedback in big ways. Of course, you want to publish the best of the best prominently on your website, but get creative about sharing creative about sharing, testimonials everywhere around a blog.

Around a blog posts about five clients, you impacted the greatest or share their stories and posts on social media. When you think of this as way to serve more people, feel more natural, the shared their positive feedback in testimonials with your audience now. Lastly, number five create email templates for your biggest pain points. You can't say good eyes. The same three five questions are always have people asking to pick your brain high welcome to running. Is successful business. I look at questions. Inquiries and even common concerns is a good thing, because it means people are paying attention and wanting to know more or defined. The solution is something, but if you working on refreshing your business and ramping up for growth and more traffic. You can not be spinning time in the weeds answering the same question over and over again for hours every week. This is where email templates can come in and be tremendously useful, create

general but branded response that you can pass into an email and maybe do some minor tweaking too precise it before sending it off to a recipient for those since you here over and over again, this is especially important. They can take ten. Sometimes even thirty minutes to draft a thoughtful response and his wife. How many of us are drowning in our in boxes right like it's tough to keep up, but if you have prepared templates for how to respond to certain frequent passions and enquiries already to go again major early get down on your email time in allow you to get back to business plies. It creates a better experience for the audience because they get answers faster. Also, protest here delete the email from your phone like when you go into your inbox, be focusing on emission typing at a keyboard, is way more efficient than on a phone screen and if you have a habit of reading and then marking on red and getting back to it later, you just creating more work and stress for your life by delete it

rid of email on your phone. You have my permission and you're welcome templates gimme your friend. They aren't impersonal like thing if you sat down in road an intentional heartfelt template, verses, trying to write custom responses on the fly, which one would be more exemplary, the experience you want to offer tumbled oranges for emails either. The same goes for pricing guide like create a pretty branded pdf with a bright down of what you offer and how much of what your experiences and just five dollar amounts next to a number, either they This is a way to communicate the full promise of what your services can provide. The customer paint a picture of the end result for each offering and make sure the lines with the rest of your possess branding. This kind of template creation clearly coming kids, your brain and one major early help you out when things speed up and get busy again, and if your hearing the same questions over and over and over again

Maybe there's an opportunity to create that copy and put it on your website, anticipated people's questions and answers before they even have a chance to ask them. That's true, press and will save you tons of time down the road. Ok friends there, you have it. I hope that these tips for refreshing is still business. While you get on stock and get back to reform, In growing building pivoting and enjoying your business again, I know again overwhelming to tackle all the things so just start with one pig, the one thing from this list that you can commit thirty minutes a day to revamping and priming for even more momentum and up levelling because change we notice it doesn't happen overnight. Not this massive sudden shift its leaning into small steps, taking little bits of action until overtime, you realize hey things are starting to look and feel little different around you're a little bit better. That's my ultimate hope for you that

and just feel a little butter, a little more energizing filled up by your business, because you deserve to be obsessed with the work you do again and to feel good doing it until next time. Gold diggers keep on digging your biggest clause and they You stole my for listening to another episode of the gold digger podcast and eight. I want to know which Tipp you're gonna implement first hop onto our Instagram gold, digger biogas and, let us know and will use at us count. Ability to make sure you follow through on your dreams are eight talk. You soon thanks for listening to the gold, digger podcast. Dive into the show notes for this episode and all past episodes at W W W dad gold, digger podcast dot com, if you love the show share it with a friend the more the merrier thanks for tuning in.