Your email list is an awesome way to further heightened that connection to the content that you already worked so hard on, and it can all so be away to reinvigorate and remind your people about what you ve created in the past, with already available to them: hey demons generator and I am obsessed with all things: business marketing numbers and helping you to navigate both domestic and the magical seasons of this thing called life. I'm a small town Lama who took a three hundred dollar camera, grew a successful photo bays, and now we work from home and run the seventh figure online business. I teach you the tried and true secrets to building a career. You adore shy away from the real talk, no way money, hardship, broke, blossom. Marketing are all topics we discussed here. Think of this as your one stop shop for happy hour with a gallop. How mix with business school, pull up a seat, make sure your cozy and get ready to be challenged and encouraged. While you learn this is the gold digger, podcast email.

Are getting? Yes, I am not done with my obsession. I have actually been thinking a lot about email lists and not only why you need one, but what you should send at once. You have won. I like to think of communicating with me Email is kind of like sitting down for a happy hour. My girlfriends complete with my favorite spicy Marguerite as an somehow filling conversation, maybe a killer meat, she's board and effortless comfort, encouragement, honesty and, of course, laughter. You know that I love social media I love it, but I don't even think that serving an email is can compare if email marketing is this cosy happy hour. Then social media is more like a crowded cocktail party, with a hundred people. You're, probably me and mingle in chit chat with some, but not all in attendance. Your share, some might appetizers more surface level, conversation with the crowd, and then you just go on feeling little bit more tired, then fill that now listen. I love me.

Cocktail party at Mama knows how to get down, but those cozy happy hours of my gal pals are filled with way more connection and uplifting dialogue and the special memories. In conversations that I remember for years, there's nothing wrong with the cocktail party, but it definitely serves a different purpose than those more intimate happy hours am. I right No, I know maybe it's strides to compare one to email less than the other day social media, but it helps me when I'm creating for each platform to notice their different purposes. Social media certainly be a vessel, vulnerability and connection, but is much more public and even sometimes performative. Email, on the other hand, is just knee showing up solo to say, hey, incited, somebody's inbox to deliver value or offer a supportive word. Its is private conversation that makes it automatically feel more personal. That's the massive value having an email is in showing up for them, ideally every week or every other week,

today, I want to talk about it, serve your email list in ways that mergers support and provide value to them. Let me first say a front what this episode is not focusing on is not focusing on ways to sell to your email? Is we ve all heard this doubts about how every one dollars spent on email marketing equates to about forty four dollars made in return? We know that you know marketing is the way to sell and see big profits, and I have tons of content that covers how to do that. Well, but one of the key is for success in failing to your email is, has nothing to do is selling, or even talking about your offer. Its those in between then when you're, not in alliance, are pushing for a sale that you form strong bonds and lasting relationships with your list through serving them and so many people forget about their email, is until they have something they need to communicate about a new product or offer, and some sort of urgency and making that sail. Let's not make

mistake any longer. You ve got to serve them to earn your right to sell. You don't need in Turkey thousand word education or empowering emails each and every week in fact, most signs that shorter and simpler, the better in the world of email, I intentionally folk is on showing up to serve and support. My email is eighty to ninety percent of the time and then spend the rest of that time. Sharing offers and inviting them to take action. Without this serving bees, we would not be able to get the incredible results that we get through email marketing. I think of it is kind of earning the right to sell by showing that I am committed to my audiences journey and providing helpful, uplifting invaluable content. The majority of the time followed up with us and offers that meet you exactly where your add- and this isn't just something that I can do you can do it too. Let's get into the fire I mean formats for serving your email address and being a valued resource in their inbox, not just another salesperson. Here you go, we are jumping in.

Ready to start or grow your email with with a female founded email service provider, doing email, marketing right start a free thirty day trial plus get fifty percent off your monthly subscription agenda. Could your dotcom slash flowed That's Jenna, good, your dotcom, Slash, F, L, o d ass k of you I get more dream. Customers on your website in India, funnels you'll want to dive into the new book from my dear friend, Russell Brunson asap get a free copy of his book. Just cover the shipping at J K, traffic secrets, dot com, that's J, K, traffic secrets; come number one a resource round us. Maybe you have something that your obsessed with items you can't live without creators. You love to follow and learn from pod. Guess you can't stop listening to you, blogs you keep on reading a resource. Roundup is a great x you stay here, email is with links to all the things that you love in twenty. Twenty aside,

Shelly resource relatives have been a major way too short for your people, because it seems like this year, more than any other before were learning and starting to understand. On a deeper level that we just don't know what we don't know, rounding up, content links or items allows you the opportunity to invite in other voices in resources outside of your own two point: two other people in our community, who are experts in topics that you're simply not an expert in sharing the spotlight in this way, can feel holes in your content that you're just simply unable to speak to different experiences. War, of life, educational information and helpful answers that you just don't? Have it all points here, subscribers two voices that can authentically cover what you can and and help some further their learning and growth, and by answering questions they might be having without you having to step in as an educator now has an educator myself. This has been such a valuable lesson in the season to step back

get quiet and listen and learn alongside my audience, while other experts step in to teach a good way to choose, works is share, is ask yourself what you want and need to be learning about right now. What resources are you personally? investigating and digging into its likely that Europe people would be interested in that same sort of content matter. You can share her How and why? Your digging into the materials and then just point to the resources and let them do the talking and the teaching. Her number two is my favorite encouragement. I don't know anyone else's subscribed to letters from the universe I have been for years. I am, and I where that those words hit me right when I need them the most their literally just his daily emails that are just a few sentences. Each and every day of straight truth, encouragement and honesty, and I don't know how, but they always feel timely, unlike this breath of fresh air that brings

Did the next way that you can be serving your lest in one of my favorite ways is through words of encouragement that you wish someone could whisper into your own life, spread that same message of incur meant your email is because the truth is that life can be really really heavy and hard were often so stuck in our own little worlds, hustling to make things happen pushing her sounds to do more and better and faster in do bigger things in quite honestly, even though we have cheer relationships in our lives, so many of us don't hear simple words of encouragement, often enough things like hey you're, doing a good job or you are worthy of your successes, and you are more than your methods of failure. Nor does it mean your path is finished or you deserve, rest. You are not defined by how you look, how much money you make or what you achieve taking care of you it's a non negotiable, what are you need today we feel more joy. What can you let go of to feel more peace? How

You prioritize your mental health this week. Who can you call to catch up with There are so many small, yet significant reminders at we ass humans, Craven need spoken into our lives and, let's be real, seeing a quote on Instagram or injuries that can give us warm fuzzy's, but hearing from someone we admire and look up too can be so much more powerful and life, giving partner encouragement with a personal story, and it will not only encourage anyone who opens your email, but it will also help create connection and invite engagement. Through your honesty and your openness, my encouragement emails So well, and I think it's because I think about what I personally going through in real time. What I we shall monitor, saying to me and how I can communicate that in an email form, its is authentic connection of giving people this war.

Haug and comforting word by via a digital message in their inbox, convey what's on your heart in the most honest way possible in your speak, a life in truth, India, audiences lives. Number three is content, round? Ups now, if you're in accretion slump or maybe the opposite, you're hitting publish quicker than you can promote another fantastic and actually pretty easy way to shop serving your email is, is through content. Roundup that revived your old content, pointed things that you ve already needed that are still relevant in the current times are otherwise helpful to your audience in the season, hopefully you're in the practice of creating evergreen content. Your blogger, social media? That means content that live on for months or even years, and doesn't speak to certain timelines, dates or seasons? If you can t silly blog about certain topics. You can even pull a handful of resources covering that same topic and list them. An email, so people can pick and choose what they need or want to learn about. Think of it.

As sort of sending out a directory that takes a search factor away from your followers and quickly connects them to what they need redirecting to your password sources gets here subscribers in the know, and it positions you further as this expert in your field so many times well, don't see our social poseur, they might be nuclear brand and even though you might feel you ve already shared sending a bunch already its law we always getting in front of new eyes each and every time you re share it near email? is an awesome wages further heightened that connection to the content, the you that already worked so hard on, and it can also be a a reinvigorate and remind your people about what you ve created in the past, which already available to them. I used to say now a weekly visual email every single week and truthfully I should probably get back into that practice where I'd round up everything that we published for the weak from the pod gas, to the blog to social media and enjoys just gave people a chance.

To dive into what they might have missed, don't be afraid to share all blog posts, point of valuable social posts from years passed, her list out content, that's relevant and still app global. Today you can and should be re purposes as much as possible, and the bonuses is that it saves you from constantly feeling pressure. Turn out and drive traffic to brand new concepts. I've got a book recommendation for you, I'm so excited about this book for a hundred reasons. But let me put this item d, you want to get more people on your website in India, funnel snake, a free copy of traffic secrets by my friend Russell Brunson at J K, traffic secrets, dot com, just other shipping and the book and the knowledge are all yours. Now this book, it's incredible, they're, not Jesse. That's because there's an entire chapter inside of it. Inspired by me, I promise you want this trial, jeez and methods that Russell has perfected. For bringing more traffic to your platforms. Get this book I even give away so

but my instagram growth secrets in chapter numbered ten. So I want for you get your hands on it. Get a free copy of this book just cover the shipping at J K, traffic secrets, Dotcom Russell combined years of research plus is incredible: traffic secrets to get more eyeballs and more dream customers onto your site and interior funnels. This book is free, just cover the shipping. If you had to my link J K traffic its dot com if you're ready to start and grow your email list or your list is already growing in your fed up with your current provider, you need flow dusk use my link to get half of your support. Sure? That's nineteen dollars a month for life at Genoa, creature, dotcom, slash flow desk, the female founders Martha and Rebecca saw all the issues in the email world and decided to do something about it. The result is flow, desk and easy to use intuitive and if a solution- the email marketing I've heard it all before when it comes to starting and growing an email list. No time in graphic design. What do you even

each year list. How do I get opt ins are my sight, so people even want to join in the first place. I dont have a webs I let alone a list. You don't need to learn how to be a copy writer in graphic designer website, developer to start and grow. Your email list flow desk includes beautifully design templates, many with pre written copy that you can use and adapt four year brands voice. You can create forms Ups for opt ins, even if you dont have a website yet plus behind the scenes, insights to track your progress and your email, six as you will have unlimited everything. There's no subscription dear, it's all yours from day, one so that you can learn, grow, implement and marketeer list forges nineteen dollars a month, no limit no log templates all the features you need to grow and serve your email. Is your monthly subscription

nineteen dollars a month. If you sign up at genoa, good you're, dotcom, slash flow desk, that's gonna, get dotcom, Slash, F, o o d ass K. Number four: is exclusive com now one of the best ways to grow and serve your email. It is through exclusive content that people cannot get anywhere else. Maybe you publish a password, I did video or you have a blog posts at only or insiders, get access to Romania record of free training or an extra episode that your keeping for your vips or new of a pre sailor coupon code for something. You're working on serving your email is with content, information or inspiration at the general public. Can not access is a huge way to not only grow your email list, but to build that excitement of opening your emails doesn't matter What medium you used to deliver this exclusive content? The goal is,

is added something special in extra and that people need to be a part of your community in the inbox is in order to enjoy it. This also gives you an excuse to I bought your email less to drop bread crumbs and what the exclusive content is and explain why it is important for people to join it because, let's be honest, we're not always excited or eager to hand over our email address, and so we have to have a reason for it to not only feel worth it, but to also make an exciting thing of all your best performing cons and is and get creative on a way that you can create something extra, special and aligned with that that only used to be I was already see even then, and now ensure that publicly invite people to join in your email address and over deliver on that promise following idea will not only help you grow your list but make your subscribers loyal readers and engages of your email contact. Number five is personal chickens another way to Serbia was list is through simple and personal chickens. If you ve earned a right inside it,

somebody's email inbox. That means that they likely trust you what's in the easy way for you to say, hi forsaken did with them in order to continue building that trust. You're only showing up to get something from them are to sell something. Then you're missing this opportunity to connect the open and ask for feedback from your community open up the dialogue by asking what do they want to see? Next? What something the missing currently from your content, sending their wondering where they want answered usury: males as a tool to invite engagement and gives space for someone to open up with you in conversation, because these other people who hopefully will evolve, usually be buying from you. You shouldn't are you there insight and comments and questions the most they collectively want to see more of sending from you are asking the same kinds of questions is to you to respond with helpful content that needs them where their act as the side note these kinds of personal check and ourselves so important invaluable when you're pre launching that period of time, a few weeks before

you open up a new programme are launch a product by asking questions and letting people know they can simply hit reply or requesting feedback. You can start to get people excited about what's coming up, as was educate them open their minds and pivot your plans to ensure that You are serving them exactly where they are at and are creating Your valued subscribers in mind. Senators survey. Ask a question. I know that you're respond back, give them a place to leave feedback or suggestions and allow their response. Is to guide your creation process. That time will come, whenever you're openly announcing that you ve created something or what's available for them to invest in, but use these chickens more of a way to gauge interest, Garner excitement and drop breadcrumbs any hint of what they can expect from you in the weeks or months to come

there you have it. It is no surprise that email is one of my favorite topics of all time and I love being able to help you find simple ways to support your lists and build a deeper relationship with your audience. I mean it's almost like I taught you how to host your own virtual goes happy hour with your people, because, honestly, who doesn't do. That is vastly These signs, when members than happy hours are few and far between serve your list. First be the voice that they need to hear beat. Resource guide when they have questions and concerns, be the tour guide of you. Own brand? Sharing son backs and educational content that you know they need and hay All else fails, and you can't wreck your mind any longer to come up with something to send off in those off weeks, just send out a straightforward question and ask your lists for feedback of what they want to see, or better, yet simply send out a word of encouragement that your craving throw a dip into the message and brightened someone's date.

Serving your email, as does not have to be complicated, but it should be an extension of your brain in the conversations you start elsewhere, on your blog on social media or in person, continue these conversations and keep showing up as consistently as you possibly can, and I can all be proud. I said the next time you ready to sell your email is, will be right there ready to support you. I hope today's episode You feeling empowered to use your email list well until next time, gold diggers keep on digging your biggest goals. Hopefully I'll see you in the backs, I'm over here, giving you a virtual high five, because you just it is another episode of the gold digger podcast tobacco by waiting ass for anyone else. Fuel more head over to gold, digger, pod, guess, dot, com for show notes and all the discount codes from today's sponsors and, if you're looking for a new crew, Movers and shakers like you'd, have bounds, ideas and ask questions, be sure to join that exclusive community for gold diggers on Facebook. The links with

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