Hey there. It's Jenna, quick question for you. Do you know how many times per day people hop online searching high and low looking for someone anyone to give them the info their searching for they are looking for an act, their hunting for help and you know what they could be waiting for you. You have information that people need whatever you ve nailed in their day to day life, a party or business or passion that your super confident about something you often bring up at the dinner table or topic you good riff on for twenty minutes street. Maybe it's away the Eu Approach life, its unique or different, or solution that saves you time and energy ever that knowledge looks like for you. The world is waiting for you to share it. I mean I'm personally so that who ever thought of the Marguerite didn't just keep it to themselves. You know, and now it's your turn, any port unfilled,

I collaborated to create a free of many course roadmap for you. You can get your hands on how to take what you already know and create a mini Courson just seven days, breeding get the exact road map agenda. Goodridge, dotcom, Slash, create a force, that's Jenna, good you're, dotcom such create a course. Now you just gotta buckle of followed the map and see where it takes again our free how to create a many ports in seven days guide is waiting for you at Genoa, Goodridge Dotcom such created course all right onto the show, in fact, people specifically in twenty twenty, where we're looking at. Is this essential or is this not? They want quick, vast results and a very clear process to follow. Hey

my name is generator and I am obsessed with all things: business, marketing numbers and helping you to navigate both domestic and the magical seasons of this thing called life I'll. Tell Mama leader get three hundred dollar camera grew a successful photo bays and now from home and run a seven figure online business, I teach you the tried and true secrets to building of career you a door shy away from the real talk, no way money, hardship, broke, gloss and marketing are all topics we discuss here. Think of this, as your one stop shop, we're happy hour with a gallop, how mix with business, will pull up a seat, make sure you're cozy and get ready to be challenged and encouraged. While you learn this is the gold digger podcast. I love coaching sessions on the gold digger pod gas because you get to hear from an entrepreneur in the same vein of business that you might be in or the phase that you'll reach in the future.

Baby you're standing there at the business crossroads in a world of face, masks and uncertainty, wondering what's next for your service based business, maybe you're thinking its prime time to dive into the world of online courses the transition then, from educator in the form of coaching or mastermind to an online course can feel like a massive tasks to accomplish. But here's the thing: if you can coach one on one, if you can lead a group of people to see results in a mastermind or even if your teaching in an informal or unofficial, compassion the then you are equipped to dive into your first course. Vanessa Higgs is an incredibly talented wedding photographer. She leads a twin. A week, mastermind group and now she's, looking at her business in a pan, dynamic world thinking about? What's next, of course, as honour

mind, and I know she has some questions about adding to our education offerings. Is it the right next step? Should she double down on her mastermind? First those questions and more coming up in this coaching session with my friend Vanessa the secret behind my website, design, is tonic. They ve created a collection of customizable websites. Our super stunning and wicked easy to update, say twenty percent on your tonic site at tonic site shop, dotcom with the code, gold digger, that's tee o and I see, as I t as H, o pete dot com and the code gold digger of you, when I get more dream customers on your website in India, funnels Yolanda dive into the new book from my dear friend, Russell Brunson asap get a free copy of his book. Just cover the shipping at J K, traffic secrets, dot com, that's J, K, traffic secrets, dot com,

welcome to the chauvinism so excited at you're with me today. Thank you so much for having me, I miss you so much and so good, like I literally got my coffee ready and, unlike our aid, is like an actual coffee day and I'm just closing lies budgeting that we're sitting across the table from one another talking about business, life and all the things together, and that our listeners are just like the lucky people that get to listen in unwell. We're talking about a week To that we wish we were in Hawaii to its own town, me and everyone else kind of just a little bit about your entrepreneurial journey. What ledge you where you are and then where you are today with business, that's a good mother So there is no money. Is Vanessa Hicks. I am a destination wedding and portrait photographer this week. Actually I hit six years, full time in business.

Those in the last six years, the different than most I'm a name. You'd better n and also a navy spouse. So I just did my fourth move in six years from Hawaii you, San Diego, in the midst of a pandemic way, The sooner me warning, soaking up. That's that's fine, as I'm currently here in San Diego trying to rebuild my business right now, and that is something that makes my business very different than mouse and questions that I can't wait to ask eugenic because I look at my journey and I've had some incredible successes in the last six years, but in MR that I've had to rebuild foreign times in six years, and so you know sometimes you look at other people and you see what they ve accomplished in six years and mining waste or is different and so on we hear in San Diego. I also and the speaker and an educator running

ass, mine in education group and I have very big dreams the future. Just to figure out how to get there. Yeah. You know it so funny one of the things I after command you on, is the fact that you celebrate each Anna history as an entrepreneur, I was so inspired when I saw your six year Posten, unlike we all need to like do this more just take a hot minute. Say. Would like I've done this because you, just in your six years, have hit ale out of milestones. Entrepreneurs never hit, so I just first want to commend you there and say you ve done an incredible job with that in its super inspiring to me, will think the reason why celebrate them. So much is because I remember when I started in I had corporate job I literally had walked in on it, Monday, and I let my department gold, due to budget cuts. My husband scheduled for a year point that weak

I have a little bit of a break down and you know I always say that my husband asked me the question that changed everything he said. If money, The main issue, Emily matters- he was a bit of money, wasn't an issue. What would you do it this degree, I made a veteran- and I blurted out but I'd be a photographer. I hand we for him to laugh in my face and told me to get a quarter quote real job, but he didn't I know it's love general, because my man just six years ago sought, I feel, like I've, seen your work. You know gone and try, and so Europe a year, I believe it's important to celebrate how far you ve come, because there is any. Parson Rex fans out there you know Leslie. No, you know she if something that she just moves on without celebrating it- and I didn't want to do that. I remember all I wanted was to hit five years. I don't wanna, be that statistic right.

At most small businesses fail in five years, and I had the odds against me with the amount of moves I had and I remember five years we were like what's next now own, because I was trying to do with it, not be a statistical failed in five years. So I think, is important for us to celebrate and look back and see how far we ve come in miserable. The city and obstacles, and anything like that. Absolutely I love that, will you share a little bit about the education side of your business cuz. That's what we're going to be focusing on for the most part today, and I want to just going to hear how that started for you and where you're out with that, and then we can kind of get into what's next awesome, so I've been lucky to have spoken on many different stages. My journey into education started with speaking on mental health. I saw tat. There was many. People that kind of talk a little bit mental health. But there wasn't any creative entrepreneur

birth or any speeches are, were focused solely on mental health and creative entrepreneurs. And so from there is expanded and to talk about arguing as social media other unsexed topics. I love the and all that about it and last last year I was in a year, long mastermind and actually the person who ran my mastermind was in your master, my ass, for there is no, I understood the importance and it kind of several back into the mental health side of things that were not met do business alone, many people are doing business alone and the best thing about the masterminds was the group of women. I met those women are still some like closest business friends, we'd bound ideas off each other, send each other people and the option to grow it. In the opportunities to grow with each other there

So I knew I wanted to create a mastermind myself and to be a leader. I believed that I had the skill to cultivate. The right grew, but I did wanted to be a year more and the reason why that was was because one you so much can happen in a gear you see her party was to mean attain. Are you know to keep us focused for it higher year. When so much can happen, and then I read a book called the twelve weak year and, house. You could do more and ninety days then most do in a year inside built. This mastermind offers that of of its focus on the next twelve weeks. Us do more in twelve weeks and most do in a year and I knew that my target market for that we're going to be entrepreneurs who are struggling with the foundation, and I felt that I had these skill.

And expertise in building a foundation, because that foundation is what led to meeting successful each move after each move and really the more successful every time I moved is going down to the basics of things, and so my master minors is built around that helping people find the foundation in their business so that when something like a pandemic happens right, you can written repeat, go back to the basics, and still be successful, still book in times of uncertainty is less cut my master mine is built around and love that ok, let's drive on into the questions, because I think war all keep asking you questions back and forth and more just Let's talk about what's next, because where you are, as you know, as your free and and as someone who genuinely deeply cares for you, I'm like very excited about your future

I want to make sure you feel that to use the less to start talking about different ideas and directions that you can go and let's have that conversation sounds Well, I'm so excited to be perhaps opportunity asking these questions lessons die. Then we also removed this thing, I have this mastermind that I love. I have a free facebook, education group as well, so I understand you, know that that is the pool of my people, but I do know that I want to x and into creating courses and site, because my first question would be to focus on growing, my master mine, UNICEF. My education group, or should I Do you think I'm ready to dive into the course shroud yeah? This is a geographical So what I found is you ve kind of done things a bit in reverse, in a cool way, because I feel like a lot of times. People have courses and then,

forces led into a higher ticket mastermind, and I love that you did that in this direction, specifically for you, because you're such a relationship focused person by what I think When I think of how you are currently leading and running your mastermind, you are not getting a break right, so every twelve weeks You are either launching a new one or finishing an old one, each quarter a new group of people in your Ask your mind that year, pouring into your getting to know you're connecting them. Your teaching answer the phone first thing when you said that I was like: oh my god, she's, not getting a break she's, not getting a breather and just imagining INA the gravity of what twenty twenty has been and knowing that, like you got to show up it's beautiful, but it can also be this turning point for us, as you and where we recognise, just as you do as a wedding photographer Europe,

again in the business of trading time and energy for money, and so when I look long Jeff the and sustainability. For me, online courses are one hundred percent. The answer- and I think one could be really cool is- and I want to know this Vanessa, you ve noticed themes and trends. As you ve gone through your mastermind right leg, you find yourself kind of on this cycle with each new group. Is that right out salute lay an excessive running away. During this year there is a way that I thought this mastermind was going to go in the Knesset. Your it's gone in a completely different direction. In a direction that I love because raising community tuna we need to have somebody, especially when we are in a stay at home, or rather they are craving to be around people. In any way, shape or form tired of talking to

responses about their business or their kids about their business, and now they have someone else. Yes, yeah, I think way I imagine, for you is waning who do so. For me, I started with one on one consulting and that's what led me to create a course, because I recognise there's a theme, teaching the same things that questions are very similar. I'm getting asked who showed this one process over and over and over again- and whenever you are in a situation where you're either leading a group or one on one mentoring with many different. Like minded people, you recognise that their site- it was and there's trains and there's methodologies and there's this theme, and so when I look at your future an educator from this sustainable standpoint having a lower ticket cores that teaches them of those foundations just from start to finish, so it could be blogging or it could be your social media methodology- and I know you have some of these

products in your shot, but I think that you could actually elaborates on them, but having those lower ticket offers that get people results and that kind of almost serve as, like you know, when you go to college, you have your General Ed courses, and then you have those specialised courses. I look at what You could teach in your courses, as that general add, is that foundation for anyone. That's gonna work with you at that higher level. At that next level, they should have completed these general at courses to understand who is Vanessa. How does she teach. What does she believed desert resonate with me? Haven't gotten results if you can take yes on those boxes there, and what we would do is have your mastermind, but it would be a higher price point offer and something where you are then up levelling people that have already gotten success using your smaller methodologies and the

This is why I think this makes sense, for you is we notice with twenty twenty everything is so unpredictable like we are craving like safety and security in uncertain times, and with that a lot of people are having very hard times making decisions for anything that doesn't feel essential, and so, when you look at mastermind people that have been part of a mastermind, totally understand the investment, a totally see how its worthy in it pays itself dividends by to me: entrepreneurs specifically the entrepreneurs you serve, who are just starting out there going see, learning a cut in dry process from start to finish as more essential than joining a mastermind that they don't fully understand what comes with it? Does that make sense? I salute late, makes sir much sense, and that leads me to my next question, because I did it back

I am very well aware of the two, the pricing ladder and yeah yeah. What and how I went backwards. That was an intentional, but I understand that I did is created of course. Next the right move like what are they indicators to know that creating a courses next expression because I kind of did it backwards, yeah offers. I love that you did it backwards, think it's just so indicative of who you are in a beautiful way where you do crave serving at a high. Her level? And I genuinely thing that most educators do start in way in some sense of the form, whatever that looks like by one in things that I recognise when I was running my mastermind was: I felt this very deep level of commitment to anyone who is willing to invest in it that I like carry

almost this burden of ensuring that every person earned back their investment, even though that wasn't necessarily my job, have you ever felt like that, all absolutely that pressure that? U S pain? yeah man of money, and I have to deliver yes, and I recognised in myself because honestly leading my mastermind was one of the best things I've ever dine eyes and entrepreneurs as a human like there are so many moments rise like this is the best thing covered dining. I love of the women that were in my mastermind, but I also recognise that it abroad out in me this, like very high level of care that made a really hard for me to separate like ok, they ve got to do the work like I can teach, but they ve got to do the work, and so when we create these higher price point offers are comes is like added.

A sure to deliver and to ensure results, and I think that's beautiful, because that shows that you care, but I also think that at some point as an egg, computer. You recognize. Ok, I I want to create the tools once and I want to create them so well that people will get result- and I know at the core of my being that anyone that follows through on this is going to get a result, and I know that if they Hey they're gonna pay attention to it, and I want to make a bigger impact and the way that you're structuring, masterminds everything there is a limit to your energy. There is a limit to the amount you can serve. It smaller group books, which I love by there's gonna come a time, Vanessa's going to say you know, I want to take a quarter off from my mastermind, but where is that income going to come from and how can I still be making an impact at a high level that I care about without

mere physically personally having to show up day in and day out, and that's the beauty, the of creating an online coarse and one hundred percent with confidence. I can say that you could create three four killer courses, as bases of how your leading your mastermind, unjust super focused topics where you teach one process from start to finish, and I think one of the things that a lot of online educators get wrong when they create their first course as they want to create this. Like all encompassing whole should bang in the kitchen sink cores when in fact, people specifically in twenty two money where we're looking at. Is this essential or is this not? They want quick, fast results and a very clear process to follow we found that our courses that are about two hours and link have away here

our completion rate than the more complex courses that require you know five weeks of studying in implementing, and it's just that people's attention spans are low. And we want to get results fast, and so I- want to caution you on that, because I know you and your level of care and it's gonna wanna be like let's do everything you know like one Vanessa, Higgs Master Course, and I think what I thought see, for you are smaller need courses that teach those things that you know like the back of your hands reading. My brain and that is so true and okay, so I know the new topics that I want to teach for myself, alchemy telling them these terms of light blogging. That is my jam everything about blogging and finding key words seo and all that as well,

as with social media, but, most importantly about how to create the content, have strategies with what you pose stand, your time management with that it doesn't have to be hard to show up consistently and given that its in the chores, but you said something that really hit me and so here's my question when I think about creating a course, as they are blocked first I speak on stage about half an hour to speak about in and there's attendants rates and people say that they love it, but that factors, speaking on what I now writing it down failing that information that part has me stock. Ok, I gotta tell August, maybe pray that I'm gonna, MRS step. I think that that is what it is. I afraid that MRS step in what I am put out in the course of an somebody's going to be happy with it. What guidance? Did you have for that? Yes, I guess. I'm a really cool

to all and I believe I learned from any quarter field. So I dont want to claim total credit on this, because No I've seen it in a few different spot. So whenever are we create a course we start with the end result, so We want it to be. Have you heard of smart goals, so it's like specific, measurable, attainable, realistic and timely, and so We always start with the end result Let's say you are going to create a course on blogging and we could say how to plan out the next ninety days of your content calendar in one week's time, or something like that, so we would start with that end result but because, especially nowadays, when we're selling anything. Knowing people are making decisions based on if something is essential or not, we want to give them the end result and what happens is is a lot of times. We sell base off of features so

like there are eighteen modules in twenty six page workbook end. As I know, no people just want to know what they're gonna get it. They do this thing right, and so, if we let you say, we use out as an example, so you're going to start with the end result said. Then I was ask myself, what are the three to five step said? Someone needs to take to get that end result, and I just I mean it could be ten steps. It could be two steps, but I found like three to five bills, really good for people like you like. Ok, I can do that and so what I wanna do as I take sticky notes and our right down all. The different pieces that need to happen in order to get to that end result, and it could be like twenty sticky notes they start putting them in order, and I can move them around and I can say ok what needs to happen first, what might fall under it? that general category. So let's say the first one issues planning out your content for. The next thirty days, maybe under

that general category would be doing, research on what your past content has done well or what's performed the best and as you start to move these around you're. Gonna start to kind of see how this all fits either as a puzzle without feeling this permanency, because a cooling, as is when you build online courses, you can always change it. You can always add to it. You can take feedback, we literally were just re recording things for the Instagram language is. My programme has been around for like for you. Where's. Maybe five years were constantly adding in evaluating and changing, and I love that because we put this pressure on everything being permanent, but the truth is as we can constantly jump in change. Something array were recorder at it, and so I Wouldn'T- not at all worry about missing a step or You know if somebody doesn't get results, get on the phone with them figure out where they got stuck. Maybe it's a place at you. Could exe

happily on a little bit more, maybe it was just not the right fit for that person by that cannot hold you back from putting out what you're so good at so it is that simple via it at all it does it really take that pressure, often when I see it all. While I guess I'm saying it right now, it makes sense swear it's. Why are you so afraid to put this out there? You speak on it yeah he hired come on their work on it, but don't be permanent right light and air name you're, putting it out there there's a lines. You know, I think, there's a lot of pressure these days around like public launches, and success and failure? And all these things in its like we nobody's actually seeing your back and nobody's paying attention is closely as you are, but I do I think it's more that extra all like the eyes balls, maybe that get in your an absolutely in Ireland

was you said that we can update the course is one of the best days. I think that you have given was the picture slagging interest. I was my biggest successors in Pinterest alone. You release the update outside and that right there proves exactly what you said. That of dates are gonna happen. I might learn something new about blogging wars, media, so I can give an update to the course and then relaunch it as well as making that heart and your brain match to actually do it. Yet I think I'm I'm struggling with do you have any recommendations on. How can I find my ideal client when it comes to launching this course. Yeah. I've got a book recommendation for you, I'm so excited about this book for a hundred reasons? But let me put this simply if you want to give

or people on your website in India, funnel snake of free copy of traffic, see grids by my friend Russell Brunson. At J K, traffic secrets, dot com just cover shipping and the book and the knowledge are all yours. Now this book, it's incredible, they're, not saying that, because there is an entire chapter inside of it. Inspired by me, I promise you want this trial, the Jews and methods that rustlers perfected, for bringing more traffic to your platforms get this book I. Even give away some of my instagram growth secrets in chapter numbered ten? So I want for you, get your hands on it. Get a free copy of this book just cover the shipping at J K, traffic secrets, Dotcom Russell combined years of research plus is incredible traffic secrets to more eyeballs and more dream customers onto your site and interior funnels. This book is free, just cover the shipping. If you had to my link J K, traffic secrets, dot com, you,

we need to be a coating expert to get a gorgeous strategically designed website that can adverts for your business. You just need tonic site shop. The secret behind my website design get twenty percent off at tonic site shop, dot com with a code, gold, digger before tonic. I didn't really know what an acid a great unique website could be for my business. I didn't know that someone could, leave. My sight feeling like they know me here that it could just take them from a casual observer to a raving fan within just a few minutes: you're tired of being various by your website or you know it should be better, but you don't actually have the money to make it better. You ve gotta go check out Jan and Jeff from tonic. They created a collection of customizable websites that are super stunning and wicked easy to update you know your website- isn't as good as it should be, and your writing the struggle by trying to figure out how everyone else seems to have gorgeous websites. I have some advice by a tonic site: save twenty percent off using the code, gold, digger at tonic site shop, duck

that's tee o and I see, as I t as H, Opie Dotcom, so one of the biggest things that I think people struggle with, and I wouldn t you can? I watch what you put our. I think you do a really good job of this, but in general this is a good reminder. Is we often get so head down in creating the actual thing. So in this case, I'd be talking about a course that we are, like all lean on creating it, that we put ninety percent of our energy into it and then the left over ten percent as what we used to launch it and talk about it and share it and one of my big Yes, MA am was we had spent so much? time recording went to make horses in the past by the time we got to launch I was exhausted, INA I was so like I've been. Living in that course world. For so long, and I had this

I say that like, if I don't do a good job selling this no one's gonna, see what I just worked so hard on, and you know it's like a good, be the best course in the entire world on the inside. But if I dont convince people to jump in and understand why it's worth their time and energy in money to do so, then all that work is a waste, and so I teach a lot about bread coming where light said today, Vanessa you get on Instagram stories and you just share some blogging tips. You know next time you go to publish a blog posts. Take people behind the scenes and talk about you know. Why you format it this way or why you're publishing it at this timer? What this subject is or the title of your posts and I think, a lot of times he covered are information because it just it feels so special too.

Especially when its things out, we figured out we ve piecemeal together, we ve learned our seas along the way, through a lot of time and dedication and energy by the more for that. You can serve and leave these breadcrumbs where your teaching people and you're getting them these quick winds without them asking without them paying they are going to I so much more likely to want to invest in the entire system, and I know in the past I've felt, like you know, there's proprietary information, and I dont want to share this. But what I found Is that yes, there, are so many things on the internet that you could learn for free these days, but you haven't done it yet, right like I got and learn How do you change my bike? Tire on the internet, but I haven't done it yet because I dont value because I know it's out there and The thing about online courses is that the people that investing They value their time more than

I value their money and let me explain why that super important. I think you will learn pretty if anything on the internet for free, which is so cool like what a beautiful world we live in. If you dont have the resource of money to invest, you can learn anything, but your trade off, for that is going to be your time and MRS Non Renewable resource money- you can always go out and earn more of it, and so what I found is that students out, recognize that in their saying here, my heart, earn dollars. You know this investment might heard a little bit, but I'm willing to go. The two in order to claim back my time, because I know that my time can be spent earning this number. Back and then some and so when we think about create like this online horse and launching and putting it out into world and sharing about it. If you start red coming and giving people

tips about blogging now and helping them just see. Oh my gosh, I just invested a tiny bit of time into what Vanessa just taught on her instagram stories, and I got a quick win. Then they're going to be like all in. I take my money teach me the exact way you do this and there's no. Press for you that you over shared because now they're getting the entire system from start to finish file that makes so much sense in it brought up a quick question that I am do at a leave until my next question. So You ve been in his entry of created courses. There's downfall. There's tons of pinterest course at your any house that someone else has taught? How do you get over that How do you make your stand out, knowing that ok. Someone else has a pinch of course to why wars, and so We see the same thing for me, or anybody else is trying to create something. Personal blogging course why my yup, so one of the biggest things is that

We really focus on the end result and making it just even different than other people's suffering. And while there are some really great pinterest courses out there, I think there are some awesome creators and awesome pinterest experts when we go out to make our course we're not just talking monthly views. I think that's one of the main things at Pinterest educators focus on we're timing about conversion, growing your email list, seeing actual results like real profits coming from Pinterest, and so I love to do research urge and see what else is out there. And what do I think is missing from that and a lot of times. What I found is that real results are missing from the end. Promise, like people are saying I get more followers on interim. Well, that's cool, but how do you convert this followers into being hi like, I think, because I'm so grounded in business and in order to be business you need to trade or exchange something for profits. All of my

the horses are grounded in this ability to not just get the vanity win, but to get the result win and truth be told, like some of my best friends have appealing courses with mine, any porter failed, and I both headless building courses, my friend Melissa Griffin and I both I'd pinterest courses, and I cannot love it because one I have appear in the industry whose crushing at but too we teach them totally differently there might be underlying principles that are similar, which there should be, I would hope, but neither of us are hurting neither of us. Are getting stamped out by competition were both serving our people in the best way possible, and I know from my own experience There are certain educators that one hundred percent resonate with me and I love their teaching style and then there are where I don't follow through on, because I dont relate, or they dont resonate with me, and so I just I always think of it as like a giant

a and there are enough pieces for all of us, and so you can just get super clear on what your end promises and how you specifically deliver that and if you think I, if silence the other voices that are outside of that same year, my modules are one two, three, four, five, six, and this is the order in your saying, while my methods different than that a new own- that I think that gives you that confidence to be you know, I might not be for everyone, but I am for someone I love as that, because you're so right at the end of the day, who I teach wants to hear from me. They want your mind. Boy said in all of those things, are you know how a tree, a system, and they may not know someone else so the confidence? I think that is probably. Why is tugging at my heart change right now is having a coffin it

which leaves me we're gonna get a switch things a little by little deepen here. Getting you are again one of the biggest how many people look up to you. One of the day is items in our industry. Have you dealt with in time Sir Syndrome hand as it relates to being an educator and Would you manage? How are you overcome something like that? So we, as is the answer I think now it is unlike no because I believe in the content that we put out in the way that we do it and I've seen. The results so many times over now where I'm like. I know if you do this and you follow through where you will get results and that's that level of confidence by one other thing that I think we undermine- and I think you personally, I can call you in this cause. You're my friend undermine, is the experiences that life is giving. You have all taught you something

is entirely different there, every one else. I know your life growing up was not easy. I know your comment. Into having to move is not easy, I know being a mom and wife like I know all of those things and I think a lot of times where impostors snakes in is because our stories don't look like other peoples, and they are meant to, and you know, Vanessa. I often think of. The posts that you did when you share about why you became a photographer. You had six photos of your dad before he passed away, and you understood legacy in a whole different way and that propelled you to understand the importance of why you do what you do and those it the stories that stick with people, even though I personally can't relate, I can try to understand, and it gives me a whole new debts of understanding and respect for you and so imposture cinder,

is rooted in this desire to look like everyone else to sound like everyone else. It's that voice tell see you're not like everyone else, and I think that that voice is right. You're, not like everyone else, and you shouldn't be, and when it comes to education, what I've had to do is do a tiny bit of research. What else is out there? What's missing? How is my thing different how am I gonna approaches differently, and then he put the Dame blinders on a new create, and I think the problem with online forces is that some people are studying too hard like they want to know. The exact lay out the floor. We allow line is, I know, teach me your process. I want to learn from you for reason, and that's where you have to start silencing that so research cool, great shut it off and start create, like put the dang blinders on, and I think that, if

you ever are dealing with that, you need to make but our folder of emails in your inbox from people that I have learned from you that have been touched by you that have grown because of you and you sit down, and it's him and ours so that you can shut up the voice its telling you that you're not enough for your two different cause. I love that you're different and that is so because it keeps coming back down to confidence and being your friend, I can honestly say that you know when you have I think so. Many of us are scared to have confidence, because in that might mean that we're stuck up your that any obstacles or go through our stuff right, as we all know that we, all through things we make mistakes. We do all that still doesn't mean that you are not confident in what you put out an alarm at times for me, I appear confident and for the most part I but, like even now, there's like sweat, driven down my back rightly his complaint. I didn't

there is every doorways beat you know, and so I think the confidence as an educator as a person in general. Please to rule. Eddie goes back to one of the quotes, I'd love so much, I'm gonna butcher it, but I heard it from wills. Math, but essentially the best in life, are on the other side of fear and when you don't have that, confidence you learn, fear take over, like I have announcement six years I haven't put out this course. I wonder put out for so long knowing that if I take a step on the other side of fear. Yeah. There will be good things, How does it mean? There's not going to be obstacles. Are anything but good things happen the other side of fear, let me ask you something Vanessa. What would be a failure if you created this course like why to you is like oh, my gosh. My life would be over if acts happens in creating a course,

our south China. This is mostly me asking you this guy, I think a failure for me. I am goal setter. So whenever I do something for the year the book, this many weddings whose mass my this money, so I do have a number of probably two, the first lunch I would like to either make this much or sell this money, and if I don't achieve You thought if no one listens. If I don't put my whole heart, into the large. If I don't understand how to watch, I would feel that that be a failure and all I think the fears that it knows if I launched it and it didn't work, then that's like a black mark on me.

As an educator and as a speaker like now, I'm not as good as people think I am, but ok. So let's see this, this is really good. Let's see, this is a further oh next question: where are you getting these numbers from like these? ideas in your head of, like I have to do xml in order for it to be a success essentially my own personal goals, of what I would like to in our financial goals, or you know anything I got so it's a number that I have created a lot of times. Their higher numbers because shoot for the stars are eight, so ethics just based off me what I am so, why don't you Don't hit that number by you, but if you saw the ten courses You wanted to sell a hundred. What would that mean? Who? I would think I would have to go back to the drawing board now. Thank you, sir. I'm here

three booty off to the ten people who bought it in knowing you, your heart and soul, is going to be invested in those ten people in this house were intimate way that maybe you didn't expect, but oh my gosh. They are going to become bans for life because you walk them through this process. You gave them this course and got crazy results, another going to tell everyone about you. Oh that's true, it's never whoever's men so made any to go into these courses. Is anybody else's listening that who is meant to buy my course? so instead of a financial go, and this is something that I really thought of this your agenda in January. Sets out there. I had all. These financial goals, and when I started the master mine and then obviously twenty twenty and I switched it up well that, instead of financial goals, I wanted impact goals could impact now, and so I think

that same mindset when it comes to launching a core this yes and I can honestly say, when I first learn launching it was super stressful. It was all based on numbers and monetary like that, was just how I was taught it and when I was like this does not resonate this distressing me out. We started getting on the webinar book for we would hate NGO alive and me, my team, it just pray and say you know, Lord, Whoever needs is programme. However. This speaks you this, it is going to help solve a problem for like let them here my voice and for everyone else, like I'm just leave feeling loves and it changed everything change to be energy around launching it changed the way I showed up a change away. My voice was it change away. I sold because I believed that and I think at times. We almost create these barriers

for ourselves with our goals, we're think about it. You sent this bay go on your like worried like well, maybe I won't reach at while you're not even try it you're, not even putting anything out there you're, not even moving one step closer to it for fear of missing that mark, and I think that happens all time? I know it's, not you! It's all of us also away though, that so good do you have any. Recommendations on any other pass to follow to level out, business as a photographer, I maybe I'm not seeing right now, yeah. So one of the things that I was on your website as poking around it's beautiful and one of the things that came to mind is that when we redesign. My website when I was shooting weddings and being an educator. I wanted to walk the steps under.

Standing like if your bride hears exactly where you go on my site. Here's! How do you know how to work with me? Here's how this is Confusing at all, and then it you're somebody who wants to learn. Here's where you go is almost like, add to sit down, and I choose your own adventure design this site so that it was like you go here. You go here, it's very. We obviously unclear- and I think you ve done a really good job of that. I think you have to decide how you're going to separate your time and protect your energy, so many people that I'm talking to this year, whom you know we often talk about time and money and I think both of those things are critical of specialist knowledge You are, but I also think we need to factor in energy, whereas our energy going. What is the cost of our energy and when I think about things like you, mastermind, you're, not charge during unnecessarily super high ticket price, but you are giving off a lot of energy. To every single person that signs up, and so when I think about you- know, creator

things like an online course. You create at once so specifically oh intentionally, you know so thoughtfully and that one time where you're creating it then as the ability to serve five people, ten people, a hundred people, a thousand people- and you cannot re- create that with your other streams of revenue, with photography or with the masterminds, because you have to continue expanding your energy in your time in order to get that money, and so the reasonable love online courses is when you knew recently. Just sad like I shifted to think about impact over income. You are given this. Opportunity to sit down say, I'm in Crete, my best work, or at least the best work. I can create right now inside of this course, and now this has the opportunity to scale without requiring a. Time more energy. I don't think there is such a thing is like fully passive income. However, it is way more passive. They

The items that require you to take and trade time for money, so I would say You know making sure that if you continue to expand into education, that you just make a super clear whenever somebody Google's you are lands on your page or lands on your instagram, its super obvious. Here's, where my photography clients go, here's where people who want to learn, go and also just kind of evaluating where's, my energy going. Where is it best spent? How am I making the biggest impact with my energy and for me it looks like, making some really hard decisions like I dont offer on one consulting any longer because it was in aligned with my value of wanting to make impact for the masses sitting down regarding this I guess that's a line with that value sitting down and doing an off the camera. One on one consulting thing were only one person is gaining. That's not

I sincerely aligned and so is just getting super clear with your time, your money and your energy, and how does that fit into this value system, the only you can define for yourself. I love that because I think that a lot of times when assessing right. Now, all of that is kind of blurred, because our world is turned upside down right more time at who, then why? Typically, We would be doing travelling in shooting weddings and things like that, and I have thought about that for twenty twenty one, without rescheduling. In order that I won't be able, do for masterminds a year. I've got work. It worked out the fur this year, but that may not be she herself. It goes back to what he said the beginning of you know if I cut down some of the masterminds and where that money gonna come from you, and I really like that

One of the last questions that I would love. So we got all this. I'm motivated right now, I'm sitting here and even though this is a park as somebody here it I'm ready I found myself so I'm motivated getting the confidence that you said that I need to finally launched this course. What are some of your best tips for me in anybody else. To take action, actually take action and implement but you said from now on to launching the parts so first issues starting with the end result so figuring out. What is that promise? And I wanted to be so hard and fast that anyone that purchases your programme? at the end of x amount of days? However, many days you think it will take them to get that result. They can say yes, this happen or no it didn't happen. Don't let the no factor freak you out by any means. But just getting super clear on the end result, then mapping out the three to five steps that you think it will take in order for them to get that end result and then what

or do is just start doing a brain dump like open of a Google doc or grab your pen in your paper and start writing down. All the things that you learn, that are a part of your system that are attributed to your success and that you can start to figure out. Ok, so how am I going to gonna teaches sir, How do I explained as what is the best way to illustrate that, but I the number one thing is this freakin recording bill like first so many things it's like, even when I started this five, I planned the our work I made the website. I did everything but actually sit down and record, because that was the scariest part that made a real, and so I think, just getting comfortable with being imperfect sitting down and starting to record and realizing. I can re record, I can delete, I can start over. I can change I can edit and

This is how you start to begin, but I would just say, like keeping niece make it essential for people that really need this that they can understand. Yes, this will impact my life save me time the energy bring joy whatever that looks like and then just start creed aiding and Ivan you have so many tools up your sleeve. You have so many different resources you ve already created. You have so much experience. From doing the thing yourself, and so all that's left to do just start mapping it out and getting it set so that you can hit record I love that water know about any of the other listeners, but I'm about to head to office depot setting up alert, patterns and pulse that no more and I'm right, I'm so excited Vanessa. Where can everybody connect with you watch you grow

I really hope that you got this blogging course so that our listeners can take advantage of your offer. Give us all a place as well instinct is my jack I'm. So he can find me on Instagram at Vanessa hits photography. My website is, Vanessa, hits photography, dot com, and then I do have a free education group on Facebook. If you look up the NASA Hicks edgy fishing community, I'm in their giving daily tips and motivation and just having a safe space for all creative entrepreneurs and lover. I love you thank you for coming on. How are you feeling refilling gun? I have motivated a little sweaty nervous, but I, I feel so good and thank you for being my friend for believing in me for letting me know where I need to focus on because that's a true friend to live hey. You also need to be aware of this,

these things, instead of just guessing it up. So I really appreciate, and I hope that the listeners someone out there who is stuck in fear imposture syndrome, here's, this only feel the same way as I do right now are a gold diggers. I hope you loved listening in on that coaching conversation with Vanessa. I love doing these sessions and I hope that they help meet you wherever you are in your journey. You can apply to be coach on the show a gold, digger, Pied guest dot com until Next SAM gold diggers keep on digging your biggest calls and stop. Stop stop letting fear. Hold you back from chasing down your biggest dreams. For here giving you a virtual high five, because you just finished another episode of the gold digger podcast tobacco thy way too fast for anyone else. If you want we're head over to gold, digger, pod, guess, dot, com for show, notes and all the discount codes from today's sponsors and, if you're looking for a new car.

Movers and shakers like you'd, have bounds, ideas and ask questions. Deserted, joined my exclusive community for gold diggers on Facebook, the links with things were you act, gold, digger, podcast, dot com