The agenda- and I didn't want to miss the chance to remind you that the doors to any port airfield Digital Course Academy are about to close, get instant access. I d C a width janet dot com, the did you of course, Academy only comes round once a year and a year is a mighty long time to throw away. When you know that force creation. Is your next vast? Yes, make sure that you get the course I d C a with Jenna dot com before it closes upshot on September, seventy or Pm Pacific standard time, and right now, I'm, including over thirteen hundred dollars and access for you with the general good, your deasey a bonus experience my road map in talking to help you implement and steal my absolute fast strategies at work through your own DC, a journey You know that I've got your back so hop on down off that bent and ended easier DC, a with general dot com ok now we're onto this show you

looking out more than just the product in service you offer you want to dig into the people you want and are able to serve them most hey. Ninety majestic! and I am obsessed with all things- business marketing numbers and helping you to navigate both domestic and the magical seasons of this thing called life although not only to get three hundred dollar camera grew a successful photo bays and now from home and run a seven figure online business. I teach you the tried and true secrets to building a career. You a door shy away from the real talk, no way money, hardship, brute force and marketing are all topics we discuss here. Think of this, as your one stop shop, we're happy hour with a gallop. How mix with business will pull up a seat, make sure you're cozy and get ready to be challenged and encouraged. While you learn this is the gold digger podcast? I was recently on a fund

had your call with my masked men, girls from a few years back in one of them, asked me Jenna what trends do you anticipate coming in the next year, and I told them with confidence that I feel like people are wanting to find more specialised solutions. Verses, just general services in Prague offers like as consumers, we are getting hyper specific in the way that we use the internet to purchase and learn and consume and explore, and I anticipate that idea will continue to force businesses to get hyper specific on who it is that their serving what their marketing is and the products that they offer. Now, if you're in the entrepreneurial spirit, you see likely heard unending advice, finding your niece or knitting down. If you haven't heard in your wondering, what's a when the words used as an adjective, it's basically talking about denoting or relating to products, services or interest that appeal to a small specialised

of the population key words here are small, specialised section of the population. A you're not making something that could be right for every one? Your offer is perfect for smaller audience. That cannot deny that they need exactly what you ve got. Some business experts actually believed the number one mistake that U business owners make is not niches down enough and therefore trying to speak to a massive unspecified crowd rather than a highly fixed group of people who would best benefit from their product or service users, I get it when you're starting out, especially you wanna, get as many clients are. Customers is possible, and it probably bills scary, to try in focusing on a smaller group of people. Why would you want to exclude anyone? I mean, after all, customers equal profits, which it was business. Health right well nodding, exactly I remember back in the day when I first became a wedding photographer, I was in this age in stage of life were so

baby boy knew, were graduating college and getting married now, if you're from them, it was your likely now what I'm talking about and what I we do, as I would essentially just watch like a hawk on Facebook? Whenever someone we change our relations, it status to engaged and then I'd send them a message on messenger like even had this template and everything that basically just said hey, I want to be a way Inga geographer, I the camera and I'd love to capture your big day at that time, but I was so fresh and new to the business world that I felt sad. If someone actually didn't choose me- and I honestly did realize that I didn't need or want to be every ones wedding photographer that sort of gold surrounding it sustainable anyway, and it involves a lot of chasing down. Anyone and everyone who could potentially possibly perhaps need my services, including the people who didn't actually value me and just needed a human with a decent camera

Yes, it was pretty tiring all admit, but I thought that was just part of running a business. It wasn't until I reached about my third year in business as a vehicle for when I finally add the budget to re brand and upgrade my free website that I finally understood I didn't know either every single couple. That's getting married in Wisconsin to hire me. I just needed twenty five couples to choose me just twenty five, now over thirty thousand then couples give married in Wisconsin each and every single year, so I just needed to focus on it acting less than one tenth of one percent of those couples. To know that I am the perfect photographer for them. Let's be honest, our jobs are way more fun. And rewarding when we feel in sync, with our clients and valued entrusted

really wanted to be pumped about every single wedding and every single couple. That meant that I had a market specifically to that one tenth of one percent to ensure that my calendar filled with the right people. It was helpful to dig into who those couples were in what they connected to what they wanted out of their wedding photography. To that? I could easily speak to them online, like what kind of photos where they looking out for inspiration, what venues where they dreaming about what we're their hopes for their veto graffiti. Who did they surround themselves with what inspired them right? in that I wasn't everyone's photographer freed me up to speak super specifically to my dream, clients without fear. I took my photography bids as the next level, because I was super clear on who it is that I wanted to work with, and that led me down the path of more easily figuring out how exactly to find them. I also found the spark of passion again, like

it wasn't just spinning my wheels trying to hunt down every last engaged couple planning a wedding, and I was doing the jobs that are you really truly loved enough fired me up, because I was working with the right people. I felt a valued and chosen not just because I was a girl with a camera, but because I was right the talk of her for them work. It out, look like for you. What could it mean for your book? business. We're gonna, explore this notion of digging into a need today, and I am so excited because I believe that this, and set. Europe are moving forward more than so many other talk business practices, you're, not sure if you need to drive down into a new, you sure you're, not certain how to find the right one. Are you just wanted inspect your business, a bit to be sure that your niche is your right target for your goals in your trajectory keyboard listening. This is the episode that I hope you get. Clear on your knees and narrow down how and who to speak to you in your marketing and I'm just saying

right now will probably all think. The word me sound super weird by the end of this, because I'm gonna be saying it a lot, a hurried. Let's do this. Ready to start or grow your email list with a female founded, email service provider, doing email, marketing right start a free, thirty day, trial plus get fifty pounds And off your monthly subscription agenda, could you doc Gunflash flow desk? That's Jenny, good. Dear dotcom, Slash, F, L, o d, ass, Kay secret. Behind my website, design is tonic. They ve created a collection of customizable websites that are super stunning and wicked easy to update, say twenty percent on your tonic site at tonic site shop, dotcom with the code, gold. Digger. That's tee o and I see, as I t as H, o pete dot com and the code gold digger. Ok before we go,

further. Let's break down the basics niches sorted this popular buzz word in the business world, but what does it actually mean in business? Unease is specifically defined portion inside of a larger category. So, let's take the health and business world, for example, that's a giant category, but a health coach may target a niece audience that interested in something like intuitive and mindful nutrition. You could even go narrower within that needs and say that you were specifically with women aged twenty five to forty who live within fifty miles of your geographic area and were busy working models that are gluten free dang. You can always picture that exact woman, you might even know her yourself. Fry you're. Looking at more than just the product in service, you offer you want to dig into the people you want in our able to serve the most. What are their pain points? What are their life experiences and even under the specifics like their age or location?

Think of your knees as being an inch wide, an amount, deep, meaning that you're talking to very narrow audience that fits a specific demographic and description. This helps you to craft everything from your website garv each year, so your media opposed your emails in a way that speaks to exactly who it is that you want to serve. It basically sympathise breathing about your messaging and marketing. In a very big way, now from a customer's perspective, this is major like vine. Looking very restaurant to eat out. That has really good gluten free food and I'm looking at menus and website online. I see a restaurant with a ten wage menu that offers everything from chitterlings to pancakes and they have maybe one or two free offerings, then sure maybe I'll consider it. But if I find a cafe that has a deal held one age menu with specialities and gloom very options for everything they offer. You can bet that that's where I'm going to choose to go like I personally would

rather before and put my trust into something that is a specialty rather than hoping for the best with a company that tries to be all things for all people. Think of it. This way, if a loved one of years got a tyranny, cancer diagnosis than they were only seeing a general doctor. You likely encourage them divine someone that is an expert in their specific diagnosis and who has gotten great results, were other patients within their same type of cancer right. Not that the only medicine doktor wouldn't have great advice and techniques, but you be more willing to put your trust into someone, who's, specializes versus hoping for the best and even a good doctor who was a general M d, Well, you might think you're eliminating opportunities to speak to everyone else who falls outside of your knees and potentially even pushing them away. The opposite is actually true. You pay

more people away when you try to serve everyone, because your messages in clear and it's not convincing enough to get someone to take confident action and if you think about it, this wave your out there in you're trying to please everyone. I'm your likely not pleasing your dream, pines either, because their landing and they're not shoot there in the right place. Are there the right person or you are the right fit for them as consumers? We want service providers and businesses that are experts in hyper specific fields, not Jack's and Jill's of all trades, because most people appreciate that you can be good at a few things, but you're not going to be exceptional at every you'll. Give more people in your door when you narrow down exactly who you can serve and how the people fall within your reach y know, question whether or not you are the right person to serve them or you ve created the right products to solve their solutions, have you ever heard of the book and the concept called the Blue ocean strategy? My bide Russell Brunson

right about this theory, which was created by W Chant, Kim and rename Marbre and in one of his books. And it's such a valuable and super interesting, read about knee down in not being afraid to be different, essentially you think about when there's a shark feeding on another animal in the ocean and all the other shore, a swarm in ensuring that any other, often frantic and competing to get their piece of the dinner. That's the Red Ocean and the same something happens in businesses when you see you something working for someone else an EU priority, he might just seemed and crowding the space and having to fight to be noticed when instead, it would serve you so much more fully to go somewhere else and find a clear blue water to be the only shark. So here the characteristics of being a red ocean, listen up and see. If this applies to you, your current business model or the business you're thinking of starting a red ocean includes come

eating in existing market space spending. Your efforts trying to beat the competition working hard to exploit existing demand. And pricing yourself, based on what others are pricing themselves that meanwhile- over the blue ocean you'll be able to experience creating with an uncontested markets base, making the competition irrelevant. Aiding and capturing new demand and pricing base off of your own value and worth not others, opinions or numbers. Doesn't it sounds so much more. Freeing then feeling like you, have to compete to have a voice in spending all of your energy spinning. Here we trying to win over clients and customers and trying to be off your competitors when you choose it's in the blue ocean? You create the demand rather than fighting over it, and it allows how this deep, why potential for you to tap into because as less busy unless loud than the rest,

ocean. The blue ocean is expensive and vast and powerful when it comes to profitable growth, not dimension a heck of a less stressful on a day to day basis to exist in that clear water. No frenzied cut throat, competition no rules that by others to follow and no splitting the demand with tons of other businesses. You can find it so much more about this concept. I encourage you to dig into the book. This is just that. Tip of the iceberg. Had the blue ocean strategy dot com to pick up your copy and dig way deeper into this strategy? Ok, so now there No, why it so important a narrow, your knees and your reach, but now you're wondering what how do I do it? It doesn't matter view starting. Our view been in business for a while. It is never too late to dig into a specific needs: mentoring, business owners through covert nineteen and many are experiencing this higher demand right now, which I honestly believe is because people are realised,

the value of digital business now more than ever. But the demand is almost starting to overwhelm some of these business owners and there's this feeling of. Like what, if it's not gonna last, which leave them to saying yes to much and lead them closer to ultimately burning out in so I've been, guiding them through determining whether everyone inquiring to work with them actually fits within their target audience and thus with in their knees and helping them to determine what are the best offers for the people. But you can serve and serve at the highest level. So here's what I told them to ask solves and what I encourage you to ask yourself to these are the questions who do you really want to serve? Is this opportunity in alignment with your goals in your values, what parts of your business bring new energy and what Saxon

energy, what is truly worth your time? Did you meaning what fulfils your value? An moves, a profit needle forward in a way that brings you closer to your definition of success. You can use these as journal promptly. Do you like more? Have them in the show notes for today can always Heiner show notes at gold, digger pie guess dot com, and I want you to be able to John down a neutral on this, as you start to work on Nisha down sorrowthe. Exploring these broad questions, because I found that the intersection of who you want to serve with what work brings you. The most energy is often the best way to start tapping into your needs, to take a step further. Consider writing a buyer of your one, ideal, customer or fight. Now. Trust me before you sign up identifying you're one ideal,

customer wall mean your casting you're in it too narrowly. It actually allows you to best visualize and speak to a range of people who have characteristics in common with your idea, client. Think of your idea, client. As these single person you get their exact needs met by what you're offering trust me. I know that ideal client, avatar exercises can be so weird Megan make you feel. The stock and leave you feel like you, dont fully get it. You don't need to be a coating expert to get a gorgeous strategically design website that can adverts for your business. You just need time site shop, the secret behind my website, design get twenty percent off at tonic site shop, dot com with a code gold digger before tonic. I didn't really know what an acid a great unique website could be for my business I didn't know at someone- could leave my sight feeling like thing no near that it could just take them from a casual observer to a raving fan within just a few minutes. You're tired of

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easy to use intuitive and beautiful solution, the email marketing I've heard it all therefore, when it comes to starting and growing an email, is no time to learn graphic design. What do you even sage wireless. How do, I get options on my site, so people even want to join in the first place. I dont have a website, let alone a list. You don't need to learn how to be a copy writer in graphic designer website, developer to start and grow. Your email list flow desk include beautifully design templates. Many with pre written copy that you can use and adapt for Europeans voice. You can create forms and pop ups for US and even if you dont, have a website yet play behind the scenes insights to track your progress and your email success. You'll have unlimited everything. There's no subscription dear, it's all yours from day, one so that you can learn, grow, implement and marketeer list forges nineteen dollars a month, no limit, no log templates. All the features you need to grow and serve your email is your monthly

inscription is nineteen dollars a month. If you sign up at Geneva to dot slash flow desk, that's generated you're dotcom, Slash, F, o o d ass K. So let me walk you through the door national way doing this, and then my way of doing this now the traditional way of doing this is to give this person your quote: a tar, you're, imaginary dream, client, a name and draft of a full identity describe who they are, what they want and need, and how your business skins typically serve them, and then you would build on a profile around this imaginary person in literally draft description. About than that, you can refer to any time your unclear and the message anger the tone of your marketing or business materials. Now this sounds really hard for you of your struggling with this notion, keep listening. I have another method that might help you out many marketers urge you to consider all of these when building out your ideal client profile, and they want you to be able to act

glued their age, their potential line of work, their education, their family. Are they married or single? Do their kids know? Goods are goals there hobbes their pet thieves, their favorite foods and drinks, what they do in their spare time, their strengths and weaknesses, and even specifics like there any cram number you might be thinking work. How am I gonna know all of these details? Think about who you are already serving most commonly or who you want is herb and are capable of serving and getting results, form what characteristics do these people having common? Those would go into your ideal customers profile All you want to build this singular specific person. The process of building his or her profile comes from digging into and pulling commonalities from those you already server. Those you hope deserve now for me, this abstract method always live me feeling a little confused and cutting quite understand how to create an ideal, Clane avatar that helped me. In fact, I use we would start and then stop

and then move on to something more concrete, but then is one method help me to understand that in an entirely new way, I thought about my past lines that I had served in. I asked myself when did I feel most valued. When did I leave the job dealing energized? Who would love to work with again and again, like whom my job you like it wasn't work if you're already in businesses likely men decline of years, it was a dream. Clients build a profile around that one person like the actual human being answer those questions without Klein in mine I mean suddenly, it makes a way easier to answer questions about their demographic and their style, and where they travel in how they engage online and where they shot, and if you haven't had a dream crying at or you're just getting started. Think about who you would die to work,

even if this is the liberty or justice stranger on the internet, build your ideal client around that person that actual human being now, I've found for me that when I can visualize a real human either a pass client or a dream find that I would love to work with. It helps me to actually grasped the importance of marketing directly to that one person, and it allows me to be wing or specific with my marketing and my messaging and my visuals, thus making it more possible if you succeed in a niche market whenever I write an email from a list or in Instagram Caption or when we create a new page on my website. I am always thinking about. One person spoke about it before on the show, but the power of one, and if I'm really struggling, I visualize the that actual human being, how I would speak to them. What I would say why as matters then that's the best part is, if you think, about marketing to a specific human. If there's

one person out there that matches that profile. There are likely hundred These are even thousands of humans just like that dream client out there and your mark- Bring and messaging will be speaking so clearly to those people that they cannot ignore it. I remember the first time that I marketed so specifically to my dream. Bride, and I told myself if I can find just one person who resin aids with my marketing, who is willing to pay my re two books there date, then I know with confidence that I can find it. Twenty four other brides just like that one and that I've proof of concept and a sustainable, profitable business model. Now the other we thing to remember is that there are going to be people on the fringe of being your idea, the client that will still be a great that for you in your business and be likely to take advantage of your offer so you'll enjoy the benefits of hitting the exact right audience with your clear marketing. Without fearing that

are too narrow or repelling too many people to be successful, because there'll be people that are like minded that resonate with how your showing up. That's. What makes this so fine and fulfilling when who can name the exact type of person you want to serve, you start to attract that right type of person. I promise like it's true there's this other book called attracting perfect customers that isn't fabulous when it comes to finding her. You gossip perfect, I sewers and he talks all about how just getting familiar with who you're perfect customer is, will set you up to sing up and attract them so much easier. It shares the lighthouse metaphor that says: lighthouses stay still and provide a life for people to be able to find shore with ease nothing about it like if lighthouses, where mobile and constantly trying to chase down every boat in the sea, it would cause massive confusion and they could only focus on trying to catch one boat at a time instead of staying.

Put in shining their light will attract the ships that need that we want to be the lighthouses in our industry. Staying put not trying to be everything to everyone. I quote that I love from that book says this. A perfect customer is one whose needs are up. Perfect fit for a company's mission. When the relationship between need and service are perfectly aligned, positive results, her with amazing velocity and synergy. Almost without efforts doesn't let them those similar to the blue ocean analogy to when we know HU it is worse serving and how were able to serve them? It becomes almost effortless to speak to them and attract them to us. Finding your idea, audience unleashing down, doesn't have to be this big overwhelming to do. In fact, I think it can be a really fun in highly rewarding experience and one that will reap the rewards for years and years to come, not only what the position you as an expert in a highly detailed corner of your industry, but it will also make all of your mark

efforts, so much less challenging you'll know exactly who to speak to you in your copy all know their exact pain points you can solve. You'll know how to interact with them and engage with them on social media, any emails and through Blog Posts- and you won't have to rack your brain, trying to think of what does say or how to help people, because you won't be speaking to the masses and all kinds of different people and different problems. You're almost become friends with your ideal customer knowing their ends in their out, sir questions in their challenges and knowing how to help them through it all, and no this not only our people willing to pay for specialised services. When you are able to serve as an expert, they trust you more which allows the experience to be rooted in letting you do your job and do it well likely Leading you towards deeper job satisfaction, you have a specific set of skills that can serve a category of people who want and need what you can offer them deciding to market. That specific group has the potential to skyrocket.

The reach within that niece and it'll allow you to dig even deeper India specialty, gaining more experience and understanding how to build a new issues needs is the perfect cycle of fulfilling a groups, needs learning from their experiences and then fulfilling them some more, and I fully believe that every single business can benefit from doing this work to dial and your own needs and serving the people who are out there who Did you the Maoist? I hope you walk away, feeling inspired to dig in and to deepen, who it is that you serve so that you can focus in laser focus on your messaging, your marketing and the way that you connect with others online and in person until next, SAM gold diggers keep on digging your biggest skulls and remember. The riches are in the Jesus I'm over here, giving you a virtual high five, because you just finished another episode of the gold digger podcast tobacco by waiting

fast or anyone else. If you want more head over to gold, digger, pod, guess, dot, com for show notes and all the discount codes from today's sponsors and if you're looking for a new crew, movers and shakers like you'd, have bounds, ideas and ask questions, be sure to join my exclusive community for gold diggers on Facebook. The links with for you act, gold, digger, pod, guest, dotcom, hey, it's almost the end. The end of this fight gas and the end of the Amy Porter Field Digital Course Academy launch for this year The doors are about to close, and I do not want you missing the opportunity, the snake, the programme that I hope you create launch in scale, your own digital, worse plus, you'll, get my agenda, could turn D C a bonus experienced in time

leave her free because I want to make sure you have all the things that you need to thrive on your own DC. Ager, get it all at D c: a withered jenna, dot com, that's Deasey, a with Jenna dot com before the doors flows. Thank you so much for listening.