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practice practice what you have seen good a copy and pricing and pictures, and then that first product that doesn't determine what you're going to do for the rest of your life. It just gives you the base hey ninety Magenta culture, and I am obsessed with all things: business, the marketing numbers and helping you to navigate both domestic and the magical seasons. Of this thing called life of a small town, Mama Utica, three hundred dollar camera crew is successful, photo bears, and now we work from home in rubbish, seven figure online business. I teach you the tried and true secrets to building a career you with door shy away from the real talk, no way money, hardship, Bro, loss and marketing are all topics we discuss here. Think that this is your one: stop shop for happy hour with a gallop. How mix with business school, pull up a seat, make sure your cozy and get ready to be challenged and encouraged. While you learn this is the gold digger podcast,

I've seen this story play out so many times before somebody gets the entrepreneurial fire blazing inside them only to have it quickly burn out when they run into indecision or fear or lack of direction or any proof of concept that a profitable life changing business is possible for someone with no prior business experience. First, Let me say that experience I not a prerequisite for starting a business, the willingness to learn and get uncomfortable is and if you're looking for proof of concept is There are entrepreneurial fire. Let me drive your attention to the incomparable, Alison friends from a school. At pile of arts and crafts applies to a multi million dollar business, Alison, pray. Over and over again, what's possible. When you start in online shop, she helps people however, what they can sell, how to sell it without a massive social media following and the brilliant ways you can carve out time in the most overwhelming schedules.

Conversation is the guide for anyone who is ready to start in scale a product based business online. With our fears leader Alison, Prince, let's dive on in. things TAT had space for supporting gold digger life can be stressful, even under normal circumstances. Twin. Twenty has further challenge, even the most difficult times of life, for a free one, month, trial go to head space, dotcom, slash, gold, digger, I to welcome my sweet friend, Alison Prince to this show, welcome to the gold digger pod, guess I'll Phil like dancing right now, is that ok, I'm surprised. Oh my god. She just please letting the world needs more dancing these days. So I know all about you, ve gotten, to sit next to you tables with the sunshine on her back in Puerto Rico, which is where you live, which I'm sure you'll talk about, but I will their first just kind of take a moment to allow you to introduce yourself to our audience so

tell me a little bit about who you are and what you do and then we'll diving into the nitty gritty details good. I'm good aright high everyone. I am so thrilled to be here and huge hugs and kisses to Jenna for allowing me to mine. So it is kind of a little bit of back story, it may sound really familiar to a lot of you, because guessing? Some of you have been through. This are currently going through it. So mom of four kids, We were living the paycheck to pay check life. It's not funny Every decision is based on checking your bank account. First whether you want to take a trip, whether you wanna go, buy food, The sick neighbours- and I was so tired of living that life and So I decided to start a business. On line and everything I read like. I was figure out what I wanted to do across something called E commerce, which I didn't

I understand what that word was at the time, and so in my mind I just heard and switched to an online store and everything that I read said that you had to have a lot of money and a lot of inventory and I was like okay. I don't have any of that. What do I have What can I leverage to get my online store up and going so I looked around and I found some stuff- those actually headed to the trash- can was left over vinyl JANET you not vinyl is ours. That's a black sticky paper. Yes, and I don't even have a colored- could fancy words. So I literally went to the kitchen grab the scissors from the kitchen door and chopped it in the strips upon line- and that was my very first two or three hundred dollars and like. I had won the lottery. I was dancing around the kitchen, Hoon and hollering. I had a baby on my hip other on my other hip.

It was just such a fine moment because you hear about all these stories online people making money, but then actually do it. It's like an outer body lottery, who can experience and that was my very first cell, and then we go to the second sell, because I had Philip selling out that first day and we went downstairs rummaging through anything found birthday box brought it upstairs took sure is put online the next day. I didn't sell anything and then the third day, I tried another thing and I didn't say anything I turn my husband and I said babe, and that was fun. Wouldn't dare to three hundred dollars, but I think that was it. I just don't think that it's the right fit for me. and I had this feeling- is deep feeling and I know it was from God. So if you only got the universe, the higher power, whatever you believe in the light- and it was so clear and

said Allison, I showed you how to do this, how dare you stop, I should do the possibilities and I was like ok I get it so when the fourth day sold, another product online sold out- and it was right- then a merry decided to make God I business partner and we went day after day after day after day, and then by your two were models: a million dollar business which blows my mind even say, number that bag and then growing and growing and growing, and then there is a whole bunch of other things and there, but basically it's the true trash too cash story. How I so many goosebumps. During that I just can solely that's that the first time you make that say, like you get that notification or that email. There is nothing like it like

Not like. I understand now why bar owners save that first dollar, nine frame it on the wall. Maybe we shouldn't framed Aristide's, be hers justice like proof that, like you're onto something- and I think a lot of times were just seeking out that, like evidence that we are on the right path- right, yes, yes and then, when we do it on the right path, We need a reminder that were on the right path because we fill with so much self doubt in our heads and we just Apps keep going back to what am I doing. I saw the glitter, I saw the hope. Let's keep Goin, let's get going, I want to know so in your opinion, like what makes starting an online store so accessible, because the way that you make it sound it just makes it feel so approachable, but why it's because right now and twenty twenty gone into twenty twenty one everybody's got stuff that there

you think it's in the corner collecting does we're coming on Christmas. We need a whole bunch of new products. Men after we have a whole to products that are, we don't want any more and weakened. Hague, those products used products. We can put him up online and there so many marketplaces to help you get started and, you can learn the process without having to invest a lot of money and what my favorite part about it. When people Allison. I want to have this big huge idea like why none at all just start by practising practice with what you have seen good at cop, in pricing and pictures and then that first product doesnt determine what you're gonna do over the rest of your life. It does gives you the base and everything I kid sports when my kids started. Baseball wing go, get em the fancy us of the fanciest. We were and friends and neighbors Hagen they bother about Hagen. They borrow that glow to let them properly

to make sure that that's what they wanted to do, then, as they got better, then we started investing in nice or products and that the same thing with E commerce use what you have put it out there we ve got a phone areas, got phones now, take a picture, pull up online, get that cash coming in, and so you don't have to wait days. I googled literally take a picture today, upon line then a couple hours you can have me it's so Ah I love it because it so right here in front of us, and we have to is that what you recommend like, if someone is considering or wants to add, like a stream of income or replace or income altogether like is out where you suggest they begin. Where does somebody begin on this journey, because products are actually really new to me? We just sell our necklaces and our shop, but beyond that I haven't really

Elgin to their products space. This is like brand new. Your basically schooling me right now. I love this area because it just itself on and whenever you put your necklaces Ansel the amount of pressure that you build beforehand and then you release the gates just so you know I love watching. Eighty such a hive of this job, what that's pie why they sell out every time at work, words always react. your brand. You ve never been an online space before getting just online. Cleaning up. That very first account taken pictures. That's the place. You have to start to build the confidence to be able to know what to investing in the future. Now I've already community or you ve already got a store and your wanting to expand. Then you don't necessarily have to practice quite as much, because you know your audience of the more you can go out there and you can ask him the red or the green or the train.

Bar or the triangular the bar. Whatever it is, you get some feedback right away, so I'm just gonna beat to new bees if you're, ok, that neither least of training their feet in and the door. I think this is the biggest issue that people haven't starting their online store. Is there like? I have to come up with his big, huge, beautiful invention that will kill it shark tank, and they can Think of anything, and so nothing ever It started and if we give ourselves permission to practice, just like our little kids at baseball right on the table missing here and there and then not out of work here and there were going to build the confidence to be able to start investing and other product. But the cool thing a business as you, we can start creating money so that you can invest in the future business that you want to do. When you first get started. You may think that you want to do baking supplies, but after you saw cupcake liners and yet

how many more after a week that just gave you permission to swing and say no that's not what I want to do. I actually want to sell jewelry and doing this way here, faces an involved, and so, if you fell, no one knows and really can we not failure is just learning right, you're learning that you don't want to do something and so does tweak it a little bit and soviet. Let's try this unless tree this, you don't have to put it on your social media and broad everybody what you're doing to scan- marketplaces test the product see what you're comfortable with. If you want to know from home or whether you want someone else to ship for you, I get to such a fun learning stage. Making people get so caught up in the vision of what is going on like in five or ten years. They don't start with something so basic. I look back at my story. My story was selling trash, JANET your story lying

three hundred or camera on Craigslist right? It was so the simple! It's almost embarrassing tat. I wanted no Alison give S kind of a run down of some of the products that you ve sold and then we can talk about some of their products at your students have sold, because I think I who is think in terms of the objections right and people, probably listening, and I like what what what even work Sir I need to go find the highest profit margins are. How do we even find these products, or do I wholesale them? Or what does it look like so, first walk. We through some of the products that you ve sold that have changed your life in your business away. So one of the very first products that I saw besides the vinyl that and now is completely life changing farming, because it allowed me to believe in myself one of the next products, I walked behind my shed, and I found these six of wood and chopped him up in squares- and I put him up online and we selling Kate. This story sounds

my group will ever agenda like women. Candidates are enumerated, nine thousand dollars and walks of what they make it blocks of what there was nothing on the wood nine grant in a day. Oh my that's more than my minivan costs. Are you just like looking around at this point like looking at everything with new eyes of like we could sell this? We could sell this and then there's nothing. People think they have to have their be super creative am I know you got Pinterest printers built for those that are not creative. So look around and see what you have leverage what you Don't have creativity go to dressed right and then

you start getting that money and was icing, vinyl and blocks of wood for the rest of my life? No, but he gave me the cash flow to be able to invest in products of what I wanted to build and which are whites. Tell me more so my First or they opened because and set it up, and on product selling out in the next day. Had another product next day had another product for about three years. It was literally one product today Monday through Saturday, that was it. EL complications and they were simple front, and on the back and of course it was more complex, desgas have Hiring people could shipping out two to three thousand package is a day of not not gonna. Do that and so then I started selling straws, and cupcake liners and things that were trending, and I think that

That's where you start looking. So after all the crap out your house, you start looking through. What's trending out there, we have to clarify its stealing products its. Stealing other people's ideas. It's looking at the trends like is: tight I'm seeing tight. I everywhere- and I have been s rise- so you're I saw. Could I put today on a publication, Can I put title on socks could put title on a notebook, and that's when I talk about look for trending products. One time we sold pillow cases were because I wanted to find a product was like the most boring product out, their application right, but I knew it was. Trending because everybody uses pillow cases ends It started sound pillow cases and then we were able to build a million dollar business by our two on that one, and I telling these examples, because If your listening and think you have to have the sharp teeth ideas you don't you

really dont, like Jenna Love, your necklace, but there is no new invention to that. They needed you get a trademark on it. You didn't mean to patenting on it, you're selling, necklaces and so Think that's. The big thing is because we already have to practice no no new inventions, are needed and then start Looking at the trends of what is selling right now and that can guide you that can be your big path. So my first or wind up sign couple about two and a half years ago I was superfine and then in there, we sold all sorts of stuff oh clothing, and actually, in that found out there pulling wasn't my favorite thing to do because the sizes installed. Yes, I was allowed to test and I gave myself permission. to tat straight, and so anyway, That was a. We saw thousands

old twine do at twenty is yeah washing way that's. Not what I'm purchase, I probably been a customer of years that some points you know attentive excites me about this idea, though, is one thing I've been notice is specifically with this year and being home and just kind of living inside of the four walls. So much is drew nigh kind of been on this like purge idea like what do we get rid of? What is not a necessity like? Why do we not need begin in people? Even went on to Facebook marketplace and started yelling items in their home. They could build up a budget to allow them to start a business right one hand they can build up the confidence that they can actually sell things, even if it's just like that mere that's on the shelf that you never liked and you never use or whatever that is, and so it's exciting, because this almost like you can sell, find this business.

And then continue as you continue to grow the money you're, bringing income then continued by the inventory, and you can keep growing that way which, really exciting. Yes, you totally melded gathers yeah, there's marketplaces, there's mccurry, there's a Gillian store shops out there. You don't have to know code, don't learn any of that stuff. You learn in how to sell your products and then can we dive into how you don't actually to sell products. Yes, tell me more You walk away. Jennifer if the union's agenda you wanna, buy these blocks of wood? Who would you say? may, I would say, for what happened, but JANET these blocks, I would imagine taking Koko's pictures, gluing them to nine blocks of wood and making college out of a wrapping, a big ball around them and then,

cocoa give them to grandma for Christmas. Would you buy those behind one yeah? You got me or you turn into a Christmas countdown. You can watch those little chubby toddler fingers down in anticipation for Santa Claus to come, and so think that's a big thing that people when they, but their products out online and I are not selling their not selling, it's because our selling a block of wood versus If you sell the vision of what it can do of how grandma is gonna Phil when she sees that in the tears are gonna come and that is displayed her house and twenty years old because she's the proud of it. Is why people by your product, they don't buy the eye you dont want more stuff. They want the feeling They want to envision what that product is gonna do for them. So how do you translate that into you you're selling process, I'm in engineering that this is in the title.

your product in the description. Maybe I'm off get and one thing that you are really good at photography. Yes, retaining the end to be a professional photographer. To do this, I know not what we had beautiful phones, the thing I think you and I ll go with this one when you use your phone into any well any camera that you have, if you're taking pictures at ten o clock at night on your kitchen counter with your yellow It's her non done. Do that they're! Not mister! get out in the shade and natural light. We ve got that the setting called not just right, our photo Portland Portrait Maud. Yes, my mom is that I love at you. Uneven, it down so doesn't look so blurry in the background. Sometimes like looks well to fake love that can capture such a beautiful image of what you're doing with the product. Yeah yeah, though I think, picked,

earth. They sell them now, like thousands of dollars. I don't like, description, can do because with e commerce, I found that people look at pictures more than they read descriptions. That's a very very the whole thing, and so just paste things just get out of your kitchen and they there is, I mean higher high school kids to come, take pictures of your products and doesn't have to be fancy leverage. I even you still, I take just like White Poster Board and, like me, like a little like you've around products cuz. It makes like a natural light box and you can do that for like three dollars. If you buy poster board and just kind of wrap your product around, which is so There's nobody really easy hacks out there for great images, so we have talked about. I'm kind of impasse, but let's nail these down, what kind of myths are you constantly debunking for people who think starting a product based business like this? This is an impossible for them

where can I throw out myths and you can t buy them for me? it's like aligning round. Let's do it like the queen of objections. I think that's just where my brain lives. Okay, so number one. I don't even know what type of products I want to sell or have no idea where to begin with products, so what I want you to do Jenna today. We want- and I want you to list out five to ten your favorite stores. Yes, it can be Amazon. Yes, it can be Etsy. Yes, it can be a zoo lily and he's gonna go on top selling. Products on Etsy Tops language, it's on Amazon, then, stores that are maybe a little bit smaller. Lech well start list back to Amazon and Etsy. You can see from the top sign products right there do those products. So it's? U away where you're like yeah, I love selling clothing because I am a rock star with clothing or of me on the other, an hour t shirts and

like every day. So for me, I'm like now, I cant do fashion now raising her just leaning into what fills natural for you. If you worked at the buckle when you're in high school- and you learned all the fabrics and all that can seven, maybe leaning still fashionable, but more. If you like, I, you know, I love to bake, help beat I like, the largest selection of cupcake liners in the entire world Then you can look there. Another place you can like is like your face. Stores they're going to impose their top sighing items at the top and remember looking for the trends were not stealing like there's a total total difference there of color we're seeing like a more minted green command wearing two years ago was an emerald green, maybe I'm backwards but and you're just looking for those trends of then, when you start to go by product, you can Ok, I saw the mint green. I saw the tight I and It gives you more clarity with a product, secure

start selling, because you already looked out what people are already being so much easier to EL, the people who want your stuff than coming up with a new idea, and they don't. You know what it is and so on would be. The first thing is fine five ten sites and go look to see what are their top sellers and one starting with the research Katy I like, nay, I decided Allison. I want to sell a journal, white is mine step where do I find journals at a minute Sal or how do I even know where the light get? during all that I can smell of such a good question so what first get started, recommend buying from someone local, became, You don't have to buy huge inventory here listening and you're just getting started. Pinky promised me right now that you will not go on by huge inventory. Too much of a gamble. That's like I'm just

complete gambling, it's not what businesses you do your research you by a small and then you go and test your product, so I would from someone, though you can just go with the Google search bar, which is not the best invention, also no books, I hope commitment. but for me and you're gonna find a whole bunch of them. Then you can put it out on the market, and I can tell you about that now market and they start to sell. Then you oh you ve, tested the products. You know it's great, then you can go overseas and start looking for someone to manufacture them for you so I didn't get a much bigger margin, sing, but more money in your pocket and so I don't have that right. I think so much is tied about go and thousands of dollars, nine brought! No! No don't do that. You gotta start small and you gotTa Testa. I love so

research and then test- and I love the like testing local, like I can even right here in this tiny town of twelve and her people, there are incredible credible shops in chap owners in my house Maybe I could support their business and collaborate and things out and maybe even learn things that I could pass on to them as well. Bulgaria move on to the next thing: how cool is balance? Yes, yes, weaving Ivanhoe students at her. too little boot well before covered before going in and say hey. Can I wish your products on my store? My strong line is looking a little but empty and they would be like you. thank you so much and so was almost consignment. Thing They didn't have to go out and invest a whole bunch of money into product. They were just leveraging their town craftsman. And started business. That way, this time of year is noisy. There's the urge to

push through in finnish all your year and projects. There's this pole to be paid though, with family round the holidays and there's so much more clutter, filling up our minds that it can leave us feeling like we're flailing like I'm feeling it too, when I need Why and a chance to just be. I open up had space for a meditation that grounds and centres me when things get too loud head spaces, Your daily dose of mindfulness in the form of guided meditations in easy to use up for whatever situation may be needs. Falling asleep had speed as wind, down sessions that I'm a personal fan of overwhelmed had space has it remit, it s so s meditation for you and, of course, heads even as morning meditations you can do with your little ones: cocoa. All of them had space. The approach to mindfulness can reduce stress, improve sleep, boost focus increase your overall sense of well being and it's all through clinically Validated research had space

is meditation, made simple had to head space, dot com, slash gold, digger, that's head space. Calm, Flash gold digger for a free one month, trial with access to head spaces, full library filled with irritations for every situation. This is you better deal offered right now so head to head space, dot, slash gold digger today and get a free one month trial, because so we ve got research. Then we ve got tests. Then we ve got like manufacture. Which is like a emails view, Sab sound the line, what about marketing year product? What do you have to say about that? They require they re favouring part. I love Mark I know you do too, like the guys. I talk about it and just lights, my soul up because marketing is all about. How does your products serve your customer it's, not about cells. It's about improving, those lives, whether

the pencil are whether its Frenchy, I give you ever run without a hare, tie a he keen on it. see, gets stuck in your lips and your breathing it so You always saw me hurt eyes. I like thank you so much. Thank you. Thank you. Thank you pull out of my face re though, if you get started, The first thing you're gonna say as well. I don't have an audience how I haven't instagram following or a year fifty people on your answer, I'm following theirs but you can start off this. The secret here inference secret. You know the secret surrounding ill, bridge. What you dont have so following you know, people who do have a following an you. Ask them and say: hey Jenna, I this amazing, X, Y and Excellency the deal I got your story. And then Jenny you hop on like I say you do this all the time and you talk about it now with your first. started

Usually you want to start with smaller followings, and so I say, look for the Micro micro influencers other store owners, people that have five did Ten thousand followers, because there are just getting their feet wet with working with shops, and you looking at your feet, wet with working with influences. And so I have a lot of new bodies that are come to me and I, like Taylor, Swift, said, didn't even reply. I give up and I might go, don't go after the Taylor, Swift, Joanna gains of the world like a start small and be here, then you want to start small, because you ve got to learn how to ship. You ve got to learn how to pack you you're learning customer service, you're learning all the things so that when you do grow big and concern handling thousands of customers a day, you ve got a practice and so forth those are like. I don't have a following. Congratulations, congratulations! You'll have to tell you about

I do, however, come that's. All I've got a gal amabel. She had broken mortar, and she wanted she had to get online. She didn't big online following at all, so she reached out to her friend too, has a closed. Instead, account and said: hey. We, you pose the escape boards or me on your answer. I'm account. She said shore abstaining out of all of her product and that launched her in to moving to an online space, and so it's not a big following start small in that sense. I think that's my favorite thing because, full answers. they are they have to work with companies to create income. That's Are they do it, and then companies are looking for influencers to talk about their products and You don't have to have huge falling sled. That's like the big.

non secret lumber usanga? Rather it will. I remember we are your person. You said something along the lines of a lot of people, think that much Did myself come from my instagram and you now it comes from my email ass, a young man in its so called Ducas. Like I remember in my early early influence or days like I, was thrilled to get product in exchange for posting like it was later so awesome and built up my confidence that I actually had influence and could drive results which gave me the ability, then to approach brands for paid sponsorships, because already had the evidence of creating that creative and sharing about products and dry. Having sales and being able to communicate that, and so it can be total win win in. It can just be a really great way for everyone to grow and learn in that process as well. Yes, yes

now have you ever seen. The friends show observe grandma as young as well. You know so I remember Ross, throwing a party and come in during a party and the whole world came and that's kind of like marketing is Roston centre. Imitations didn't tell anybody unjust, expected already come where Rachel was telling everybody to come and same thing an online, the online world when you put up a store, dont, be Ross. under our feet Might it not tell anybody you have to be able and be willing to send out invitations that an that's by asking influencers s, basking friends, others up owners. She'll tell me, what about your store and they can drive traffic back to you? Yes, I feel like

like the whole field of dreams like if you build it, they will come, is so not true in entrepreneurship and people do that and they spend so much time on the thing that they don't talk about it, and so it's like yeah right hold. A one hundred percent agree with that, and I think too that nowadays we're so or getting so much better at like looking marketing and selling as invitations, and we just got willing to extend the invites end very willing to receive the arrest, be peace, even if there are no sir, not our job, to convince people to say yes, but it's our job to invite people in the first place, amen: Amy, men, okay, so what are the top? Three things someone must do to ensure that their product based business is a success like what do we need to make sure we prioritize if this idea excites us, because you're getting really close to tipping the scale? For me to think you should see this

okay. Well, I'm just gonna tell you Jenny your necklaces bond people together, of the gigantic adjure necklace. So what, the things that I sell and this isn't an dressing. The question I'm sorry this is as well said. Not one of the things that I sell is a t shirt that says, because I can my business is because I can life why can we live this dream life because we can and the reason why I started selling these tee shirts. I say because I can is because I have very stage fright, I sweat and although, in places like my finger elsewhere, I think I loved commerce so much as because I can hide behind my computer screen and it wasn't my face and soldiers had four little kids Jenna You know how it is, I'm getting a shower in before five o clock. You re a good. I just doesn't wasn't comfortable being in front of body and soul. When I went through a journey of learning? How to do it and then

I kept thing is prompting else, namely to teach others how to do this, and my going on I'm good behind the strangest, I'm good, I'm good and good, and at the pump just get louder and louder and louder two hours. I gave you this journey Alison, that's it! I gave you this journey now to teach others it was. For you it was for other people, and I might Ike shaking even thinking about the fear and created these shirts. That say, because I can and The time I put those on I fill it's like mice, superhero power when Clark Kent go to save people here. stick it on his cape right, and so I guess myself information to put on my cape to be what's a step into who God needed me to do what to do, and I didn't want to look stupid and where a cave around, and so I crave military to tee shirts and then everybody says Saint Alison and filling the same thing. I'm scared to do this are like oh, you wanna Cape,

and so we start saying a whole bunch of tee shirts and now people take pictures of Armand they post em, they see each other and airports. Are they did at one dimes, each other in airports and so is just this community and I really think physical products can help do that. Do something tangible to touch it, helps you put on something makes you feel empowered to be able to step out there and do something uncomfortable. Just like the t shirts with me, I put on my cat I'm gonna go! Do it, let's go! Do what we were designed to do earth and fly away from that fair selling products is awesome. Can now asked me a question again. What you asked me cause I pull different subjects. Are you captain

I'm brain hard on me because you know when you like, say something and then your husband's like why, in your like, I literally don't even remember, don't worry. I remember the question. What are the top three readings? Some one must do to ensure that their product based businesses a success like what do we need to make sure that we prioritize if work cited by everything you ve talked about today. Number one be ok with not being perfect be ok with testing, be ok, with selling garbage that's what builds your confidence. Is you ve got to allow yourself to sell something to learn the process of what you want to step into? I think The very first thing, like the very first mental block that people have to break through and then I think the second one is finding those training products and using Pinterest as your guide to help you to tap into a different part of your brain. If you're not

creative great if you are creative, great and so on. getting out there doing the homework, doing the research pointing out what products or selling and then squashing that thought of all right I gotta get. Patent. I gotta get a trademark on it. You don't have to! U can get started make money today. Pans and trademarks can take years to get and even if you do on a our trade trademark start sign. Other stocks have the money to pay for that patent and trademark. So I think that The second thing is the trends so and then the third thing is you're, really good with this you're bringing. But you really good with design, and with e commerce in starting in the market places you perfect your design, you can see, out with a surplus and then build up to perfection which Reno perfect doesn't exist right but start market. Your product, even if you dont have a logo, even if you

don't quite know your colors, are an can do that another market places so that you do have to have all that stuff ready. Then what ready? Then you have money to hire someone to do the designer for you and your product of course you a designer and so I do. I think people over think it and is it like ease thanks for an online which now it does require work. But it's thing that we have access to. I think of my grandma and grandpa. They didn't have acts to any of this stuff knocking on doors door, to door, waiting for us Come in yet What pages and we literally are sitting on? making machine just right in her pocket. I love this so much the things that really excites me about the way that you teach. This is just like you, bill, Did you grow like you use just start, unlike it's like this,

like self it can become a self funding business that can it- spanned, as you start to like, uncover the direction you're going nowadays people just put so much pressure on like the launch and their image. And being like a public success and not letting anyone see them fail, and it's like is all about like experimentation and testing and building your confidence with each day. that you make even if it's a wrong decision, because that will kind of guide where you're going forward. I I just think that's really the exciting and almost feels like a breath of fresh air with so much pressure on performance is, and I think that that is what is so cool is because a lot of times. You just start climbing you don't know exactly where you're climbing to write. You can't. the view until you reach the top, but you don't even know where you're headed year just moving one foot at a time as you keep moving and praying

you're going in the right direction and I think, there's so much pivoting in course correction and praying in hoping as you build, but man yeah. the core journey to be on an eye love my vision garden. Give me my vision because he knew how to break out of it he literally gave me a half a step at a time. That's it! I wasn't even blessed with a full stop. I got a half a step weapons only, but he wanted to know if he could trust me and then by doing that, the more windows were opened instead of me seeing a wall, it turned into a window and I had more clear, on which way to go and I think that's another thing that entrepreneurs get really in their head. Is I don't know what I want to do in ten years either. Neither do I I'm just gonna take a half a step designed with the house. is the direction I should go in if I was dead on Sprint. And I was in the wrong direction. Oh man,

where's cracking, will be so much harder than a half a step. Yes, ok, A so inclosing you touch on is very briefly, but you started to take all of your experience as your expertise and you started to teach other people how to do this and one of the cool is testimonials. You have for your programme where you teach you how to do this actually cut from your own kids. Can Tell me the story of your daughter's making a hundred thousand dollars illnesses. a funny story ever there's another story that I don't know if I believe, unless I actually did it, because it is another story. So I- I first business I had. I thought I was a one hit wonder aunt, I'm in a bit a second business. Now is the pillow case business like oh, my gosh. I did it again. Really well, then It started wondering have my daughter's could do it, and this is at the stage where they were ten and thirteen. So

this is when they start sleeping in not wanting to do chores? Well, they ve never to discharge, their gets right, and so my husband and I we went down on a Saturday morning- work em up out of bed at ten o clock and, like all rights, girls, we love you, but This is not going to fly. You got three options here, number one you can do more chores, seeing it out of bed. Let's go on Saturday morning, to you who can build a business or a number three. You can move out of the house and then looked Well, I'm about house amicably down populist and the number of wine they didn't want it to do more chores and the thought of building and business was really a fine idea for them, and this is where people back, and I Alice new problems but their business forum, and I said no, I was running to multimillionaire companies at that time. No, I just

then the steps I used to build my business trending products, going up there and leveraging the traffic and send him on their way and then made automating as a big thing. They give you have to go out and send invoices your pay pal, it's gonna, take all day does build an online store and online cash register. So my great ways you can do that and They went out and I remember my daughter's right before they, bout to launch. They were, so scared. it made me smile because I thought back to the times of all the times. I've been scared to death to and it was fun to watch them you over their fears and stuff. Seal expand their. Our thinking and their thoughts, and so they went out there and they ended up sign over six feet. yes, a hundred and twenty nine. Thousand dollars before they even step in high school.

and they were selling ready for those Jenna. Yes, I'm ready its. I feel like it needs a drummer or something they are selling scarves yeah. a thing like us around your neck that had been selling for urban Gillian years. They are selling scarves and what about they chose something that was trending a scarf one describes trend every single year around involve european reality. ray everybody's cold a leverage influencers and then they were able to set it up to all. Work on Tuesday, night and Saturday mornings that they could still be kids, so they could flirt with the boys of the dream. fountain and bring the teaching while they actually have a phone. I don't get my phone, then I would

sitting on my governments. Do the best her of this, as I didn't understand how much money that was, they had no Hulu, and so we had actually related to baby sitting hours for them to understand the concept. That Ten thousand dollars is not what normal tenant a ten year olds make up and in my mind, was, has opened up a huge conversation about money and money, education and savings and preparing and stuff like that, and then I need the money it part was good because we have to teach us it's about money, but I think the biggest think I saw it was the confidence with my girls. They were, so nervous to talk to people now, my oldest, whose nineteen she stood on stages of sixty five hundred people and The zero stage fright

and so loud how business? No matter what digital? I e, commerce, everytime business, your in peace this really helps grow your confidence. It really helps build that in Nelson, how you let your fill a part of something that is hard two, especially in this day and age, when we're getting so be down by social media, I think big A business can really help you embrace and stepped into the key France to be able to go out there and serve the world with your products. So good? Oh my gosh Allison, where Kin everybody find you and connect with you and learn more about you and what you teach and what you do so I've gotta podcast. It's called the because I can lie if ally, F, p, podcasting, environment, social media, Alison, J, There is a j and there because I was trying to others a few other Allison princes out there. I've wanted to set myself a far though

listen, J, prints on all social but forms and then general, give I give everybody a gift. W S pledges christmases in a couple days, an early Christmas present So I want to give everybody an idea album, where they can start selling products. So what I did as I took some of my most popular items, my very first year the year to help me get two million dollars, and I put him in an idea book and when I showed people this idea book, they are completely shocked that these price ex were so simple and so easy to source or talkin like to day shipping, and I should Oh how what the product is where to get it from and a story that I told to sell these products like blocks of wood and I'm gonna in this little great cute. PDF of sixteen ideas that I put together to help people get there. Aids. Turning so that they can step in to this online beautiful world. In the link

I must particularly regret that, because I life. Ella S, each dot, com forward, Slash gift gee I empty Alison, drink use so much for coming on their shoulders was so incredible in so informative, and I am just like so fired up Jenna. You know why, one more thing before we get off me You're amazing on social media, but you are, ten times more amazing person may just tell you that also all the way, some errors that love you know in person Jenna is like warm hug walking around your any means, hogs email. I do too soon and I dont like I know, compliments and can get uncomfortable tis a year, not again. where's your compliments right up, and I was talking to the audience about that about how wonderful usually are so you don't need a new. Are the best thing

few hours, then I can't wait to see. You again how about you buy Alison might have just convinced me to start a more product based business. I mean her story is just so inspiring. I love she's in awe of what has happened and what has unfolded since she took the first time. step. I hope believe today, feeling inspired and empowered and ready to research and tat. And try new things. I want that feed. saying that Allison had when she got that first sale. I want that feeling for you, no matter what it looks like are high, it shows up in your world. Thank you so much for listening to another episode of the gold digger podcast. Until next time keep on digging your biggest schools

I'm over here giving you a virtual high five, because you just finished another episode of the gold digger podcast did echo my way too fast for anyone else. If you want more head over to gold, digger, pod, guess, Dotcom for show notes and all the discount codes from today's sponsors and if you're looking for a new crew of movers and shakers like you'd, have bounds, ideas and ask questions be sure to join that exclusive community for gold diggers on Facebook. The links waiting for you act: gold, digger, podcast, dot com,