Hey listeners, MRS Jordan Macleod, I'm the senior producer of masters of scale and I'm kicking off today's episode with a super important announcement. This fall were holding the inaugural masters of scale summit. It's going to be, unlike any other business of at a moment of ignition for fast scaling future facing companies the The coins and the sooner corns the stage programme is shaping up to be extraordinary. Here's just a taste of who you can expect to see bill gates, tire banks, Sardine Adela of Microsoft, Angela errands of Apple and Burberry Patch,. calls and of stripe melody Hopson of Aerial investments and Starbucks TED Saran dose of Netflix Sally Project developed EST. Dora coastal shall he of Goober Ireland, Hamilton of Backstage Capital, Brian Chaskey of our being be film. Executives, carry hearts and Franklin Leonard, and that's just to name a few

fullest is on the website and there will be some great surprises to the inaugural masters of scale. Summit will be held October. Tilbury through twentieth in San Francisco were honoured to bring this three day. immersive event to you alongside our partners at Catherine One, and there are two ways to take part a hundred hand. Selected attendees will be in the room and you can apply for one of those spots or You and your entire team can join us for the live stream, which has specially designed for you, and this is the unique thing about summit it's designed so that an entire team gets sparked at this. in time for the leaders who are in the room and their teams back home or an entire remote team were designing. Abuse the immersive live stream with a separate ossed and written take a ways that go out after each session. Its await us if our entire global audience, even though not ever

they can be in the room at once. Attendance at the live event is by invitation and application only to apply visit masters of scale, dot com, slash summit, but don't delay, submit your location while space is still available. Tickets are five thousand dollars for scale leaders to attend, ninety nine dollars for the live stream, but we also have forty free spots set aside for diverse disruptive, first time founders, who are at the seed or series a stage of funding. If that describes you, you can apply for those competitive spots, go to masters of scale, dotcom, slash summit, to submit your application or by stream tickets. Today, that's masters of gale, dot com, slash summit- I don't call it a family revolt. In fact, I very sympathetic to the faculty

concern? I understand completely the need for them to see in great detail what the college has done to make sure that they stay say. We thought that the best way to protect our community was to have students faculty. Is that vaccinate The business is a black. Women are some of the most under funded and undercapitalized businesses. But black economic alliance approached us and said spell anymore: house should launch a centre for lack entrepreneurship. It's a start up for us. Had been that's been one of the benefits of the pandemic. and forced to revise to revision, to embed, to try something new that Doctor Mary Schmidt Campbell President of Spam

in college. The all woman's hp see you in Atlanta, as this school year began, the Spellman faculty threatened the last minute boycott over covert uncertainty. Doktor Campbell was able to quickly defuse the situation averting any crisis: Bob Safian former editor fast company, founder of the floods group and host of masters of scale rapid response. I wanted to talk with married because since the pandemic it she has shown in extraordinary capacity for action. calm amid uncertainty and finding opportunity within it, Mary was a guest on this show. Last summer, after George Floyd's killing royal, the country's social fabric and schools, pride fitfully to reopen it could have been a season of setbacks, but instead, despite the disruptions she's held the Spellman community together, while activating new partners and resources to enhance the cat

much from record fund raising to rising U S, news ratings for Spellman, Doktor Campbell has demonstrated how consistent leadership builds, confidence and resilience. Schools are often thought of a start ups, but each school year is effectively a new beginning The lesson she's been teaching is that you can both lean on your strength and build new ones and effective. Rapid response is in just about urgency. In the moment. It's about creating a legacy that endorse I will start to show in a moment afterwards from us answer deal maker, you see a robotic burger. The thing arm moving around in front of a hot friar. That's. growing off oil, splattered

learning and correcting himself. If he makes a mistake, it feels like some future is here: that's Rebecca cassava founder and ceo of deal maker and she's talking about Filippi, an invention of Misa robotics that could transform the fast food industry but Filippi is more than a metal. Fry cook he's also a fundraising tool. Me Robotics is a newer company, but they had that really strong imagery that people coming We resonate and see a use case for so when it was for me so to raise capital, they put a video of flipping on their website. And, video turn visitors into investors using the platform built by deal maker, homemaker is in a word shop of five for the capital market, so we are striving to make it as easy to sell shares online as it is to sell shoes missile robotics raised over. when he six million from over five thousand new investors, but you don't need it

Viral video to drive your next capital raise will hear how other, he's found their ideal investors later in the show? Learn more, They'll maker at deal maker, dot, tuck, slash masters of scale that deal maker, dot, tuck, slash masters of scale, I'm Bob Safian and on here with Doktor Mary Schmidt Campbell, the present of Spellman College Mary thanks for joining us again. It's got to be here bad. Thank you for inviting me. So when we talk last year we were all hoping, maybe zooming, that cover nineteen disruptions would be resolved by this school year. But that hasn't been the case. There are a lot of topic, the them eager to digging you, including your announcement that you'll be setting aside in the spring, but I have to start with the faculty revolt. I guess you'd call it and then, where are you now

I don't call it a faculty revolt. In fact, I am very sympathetic to the faculties concern that they expressed and they are in. It was to make sure that we understood the severity of their concern. And that is to make sure that they understood all of the precautions that we were taking as a college to protect them. Once they learned what those were they in me, It lay withdrew and came back to campus, and I would also point out that, didn't go on strike, but they did stay remote, or some of them did some actually came in. I understand that concern. They are coming into an environment in a city where the infection rate is high, with hospitalizations, have been high and deaths continue to take place. Here in Atlanta and in Fulton, county

So I understand completely the need for them to see in great detail what the college has done to make sure that they stay say. I mean it seemed to me, like I heard the news about the sort of threat to boycott, and then it was resolved quickly. So when did you realize that this was happening, and then what did you have to do the jump into sort of resolve it so quickly? Well, we, had been working on documenting everything that the college was doing, and that was a lot we and to make sure that we were careful and meticulous and absolutely accurate incorrect before we made that public between the very short time that we got that information out and hit him to release their intent, we were able to that guidelines do them because we have been working on for so long,

summation. Mandates have brought out alive historical issues and some political ones as well. How have you thought about the issue of vaccine mandate? Spellman colleges, part of consortium of colleges. In addition to Spellman, there's more House College Clark, Atlanta, universe, city and more how school of medicine so as we have been thinking about the protocols- and we want to put into place We have thought of those not only in terms of what we will do here on the campus Spellman, but throughout the a you see in fact, our students take courses cross campuses, and so whenever we do on, one camp is has to be replicated elsewhere and very early on

the eight you see. Looking at the science looking at the statistics, looking at the rate of hospital is Asia and deaths from covered. We thought that the best way to protect our community was to have students, faculty and staff vaccinated, we notified our community early in the summer and gave them the information that they would need in order to come to campus now we did permit exemptions, medical and religious exemptions But as of now, we have almost ninety four percent of our student body vaccinated, expounding college, and we have. Over ninety percent of our faculty and staff, who are attacks and ate it and are the cove in numbers on the campus at levels. You anticipated, you expect I have a son who is a college and the numbers on his campus are not looking that great right now,

and I'm wondering if things have worked better on your campus. We are very pleased with the fact that our positively rates are less than one percent. We have twenty four hundred students who are coming for in person. Instead, sin and add to that the five hundred or so staff and faculty, and we ve had a tiny, just a tiny fraction of positive. Yes, I know you ve made an early decision to cancel some homecoming activities, even though that's not until October. Yes, we ve modified virtually everything. How can we do this safely and if we can't how we would do it, then we'd have to modify it and if we couldn't modify it, we'd have to pivot. To virtual, you mentioned that some of the faculty were teaching remotely and obviously there was a lot of remote teaching that went on over the last year since the last time you and I talk, have we learn any

being meaningful about remote classes, remote learning what works in what's lost, we learn volumes for one thing faculty are very conscious of the fact that they have. to design their classes specifically for remote teaching that SAM translating what they do in person to a remote environment is not enough with our students. Here's where we learned how deep the divide, what for those students who did not have computers or laptops or tablets who did not have wifi says who may have had environments that more conducive to having a quiet room. But at the end of the day, we ve learned that what our students really value are the relationships that they forge when they are here person peer to peer,

student faculty student to advisers, and so it's not likely that remote would remain a part of the Spellman experience even once, we move pass a covert world? Oh, I think there will be a role for remote. I think there are ways to think of it where certain core since my work well taught remotely where there might be instance. is where a mix of hybrid online and in person. My work, so I think the next set of conversation you're gonna be really very exciting for us to think about. When do we want to absolutely retain the impersonal experience and when can we start to inflict that with some remote opportunities, as well experiment Haitian? It will continue absolute. I think that's been one of the benefits

honestly the pandemic. We ve been forced to revise to revision, to invent to try something new. When we talk last time, it wasn't long after the George Floyd demonstrations that we're rippling across the country is not clear what the level of progress has been since then, how is the campus perspective bellman now about criminal justice, reform and policing. So on the interesting things about Spellman College is that before there was, but I'm calling this racial reckoning that came about after George Floyd's death, Spellman headlong We had a very deep engagement with social justice issues. So if you come to Spellman, you are required to take a year long course called african Diaspora in the world which really introduced our students and reinforce with him, the cultural. Contrary,

Sharon's that Africans have contributed to our modern world. in our modern life. We have a sweet a first year courses call the big questions colloquium, and this is when faculty can take whatever subject their teaching weather, biology or computer science, or history or political science, and they can teach from their perspective of racial issues in our communities. oh, when this racial reckoning came it Please shine a light on how much Spellman was already doing in Georgia, where your based has been a key loco around voting rights as well. Some businesses, king, involve it's been another new flashpoint Are you to navigate? Well, I'm glad you mention voting rights because it was a Spellman along the Stacey Abrams who, organised, so many voters to register them even be

for the elections took place and to get the vote out into keep front of mine, the need for to exercise our voting rights and they all come. It was pretty transformational for this country and for the state of Georgia, but going forward Georgia's voting rights education's little more high pressure. Yes, there are definitely has been a backlash. The voters. Suppression efforts in Georgia are alive and well and it tells us that we continue to have work to do, but I like to point out that it was on the campus Spellman that we incubator, one of the major voices in the efforts against voter suppression.

There were a lot of words and promises from businesses a year ago about investment in the black community in black talent. Have those words been matched with action from your perspective, to a great extent yes and, as you know, there were many h BC, use that were the recipients of very major investments in the form of scholarship funds, unrestricted funds, efforts to help us build, are internship capacity and we're contain during those conversations and what I think has come Those in the most productive of them is that understand the we each have something to learn from the other that we as species, bring a great deal of wisdom to the table and so on Together, we actually can begin to chart a realistic path

to make sure that our students go into the workplace and go into the workplace in a way that makes them competitive, makes sure that they have the expertise at their fingertips. It's going to keep them excelling in the twenty first century, he'll be back in a moment. Afterward from our sponsor deal maker or back with Rebecca Cassava of deal mecca. Earlier in the show she told us about robotics company that did a capital ray right on their website it something that would have seemed impossible just a few years ago. Rebecca knows this because she was there. I worked in law firm for over ten years, but the Lot early stage as well as public companies raising capital going public mergers and one of the pain points was in the car But all raising process. We saw our clients having such a painful, expensive,

long, frustrating time trying to get the capital in the door and closed, and that's a hard thing to watch watching those clients struggle spired, Rebecca defined an easier way now deal maker provide. Businesses with online portals. So they compete globally and specifically take the Toronto based company carbon streaming. They from businesses that produce carbon credits. They were very specific about the type of investor that their story resonated with carbon credits is, is a complex thing to explain its, not an easy elevator pitcher tagline, but everybody. Understands trying to make the world a better place to live in and they understood a very targeted audience that would appealed to, and so they were able to go out and do that very successfully carbon may not only surface there ideal investors they raised over one. Hundred million dollars? How did they stay on top of so many investors with data analytics our data

No, what allows you to see who are the real buyers and where direct your energy to closing those investors and die how you can really target and save huge amounts of marketing dollars. Raising capital is painful now, but deal makers still finding points of friction. Dissolve will hear about those later in the show You can learn more about the yell maker at deal maker, Todd Tech, Slash masters of scale. That's deal maker, Dodd, tuck, slash masters of scale. Before the break we heard doktor marry me Campbell. The President Spellman College talk about faculty conflict nineteen adjustments in racial reckoning. Now she turned to the role of entrepreneurship on campus plus the top lesson from her tenure and the business. Leader she admires most and her take on the next generation of students,

why their solutions and inventiveness inspire her. Their love her nurse among our audience, and you launched a centre for black entrepreneurship with Moorhouse College. How did that come about and why entrepreneurship in the past five or six years at Spellman. What we ve been witnessing is a growing interest on the part if our students in entrepreneurship As you may know, the businesses a black women are some of the most under hundred and undercapitalized businesses, but we saw a great enter. an energy, and we had something called spell prisoners and we would just post literally over a hundred hundred and the women who were interested in understanding? What would it be for me to start my own business. What capital would I need How would I market this? Haven't I distributed? How would I sustain it? How, when I scale it up in the meantime, Moorhouse College,

was also seeing a similar surge of interest and an organization called the Black economic alliance approached both of Us- and this is a group of black entrepreneurs extremely successful? Who said you know what spell anymore house should launch a centre for black entrepreneurship when we went out into the market to sell that idea. We found enormous interest Bank of America the major investment Mastercard as announced a major investment Blackstone Launchpad. We have had investment from all Ford Foundation to mount an all line version of what we have on campus and we are at work now. Developing

that entrepreneurship minor, strengthening all the co curricular programmes we have and setting up an online component that will really establish the Spellman Moorhouse Programme as the central place for the development of black entrepreneurs as you describing this I'm reflecting as you're saying you know, we had to go out and sell that idea that, even though people may look at an academic institution as not necessary, they being entrepreneurial, that to start a programme like this, you yourselves have to be because this is a start up for you. It's a start up for us there's so much energy, that's being brought to bear and there's so much expertise that is offered to assist us in the development we plan. make connections with programmes.

Swear at Bab soon and Brown University with other age BC use? We really expect this to be a hub and have a network of connections that reach out across the country. I should, congratulate you on specimens high, showing in the recent. U S news college rankings, Thank here. How important are those some people say they get outsize attention, although I guess, when you're, on the positive side of things, that's not so bad, we do pay attention to them not exclusively, but it's a way of saying what does the I'll, think of spamming college, and we know that they look at things like your six year. Graduation Ray ours is seventy five percent and we know the national average for African Americans is thirty percentage points less than that we know

Look at things like your teaching capacity, and so we were so pleased to see that our undergraduate teaching was ranked in the top. Twenty five lay look at endowment. Our endowment has grown just in the time that I've been here. It's grown from three hundred and forty two million dollars to almost five hundred million dollars, a look at how your placing your graduates and what they're doing, five and ten years, and we came out number four the nation on social mobility. So I think, there's enough in those rankings that is based on some climate measures that make them worth paying attention to. You announced not long ago that you will be retiring at the end of the school year and that is not connected to the covert environment, but you ve reached the guy

All that you wanted to address. Yes, I am so gratified this has been the most extraordinary community to be a part as we started four years ago with a capital campaign, and we intend to raise two hundred and fifty million dollars in five to seven years and in four years, We had not only raise that amount, but were now up to two hundred and seventy four million dollars, so I feel very good about that, and, as a result of that, we ve been able to hit a lot of the goals that we were trying to hit. It will be able to renovate are fine. Arts building will be able to build our first new academic facility, in twenty five years: the centre for innovation and the arts. We started a whole slew of new programmes, a centre for a quantum computing with IBM.

data science initiative with the rest of the Atlanta University Centre, this centre for black entrepreneurship. We strengthen our food studies programme, our social Justice Programme, so we have been to accomplish so much in terms of just continuing to strengthen our academic content and continuing to develop the college. To be able to move forward are their key moments. key decisions from your time that you think we're particularly important that you look back on? I have a personal favorite that I love and I like to talk about, and that is a program that we started about three years ago called spell reads: I hosted a group of local principles and I said to them Spellman College due to be helpful to your schools and to a person. Elementary middle School and highest.

will they said, teach our students to read. I was stunned. We a specialist in family literacy down to Nicole Taylor, and we were able to put together a tutorial programme for about a hundred and fifty students in the sixth and seventh grades, and we attract did over a hundred Spellman student volunteers in the course of two years They were realizing Greece is in the reading assessments that went anywhere from nine percent up to twenty one percent and we were able to get funding from the federal government this year to expand, but we're all right, do- and I love this idea, that what were generating is the intellectual capital of our students, the hell agents the commitment to communities.

Service, the love of reaching out, take that and leverage that in our local community in a way them rings that next generation forward there a range of issues here, you're talking at that and, of course, the fund. using, I was looking back and thinking of your decision to admit transgender female to the school and twenty seventeen, which must have been a difficult decision I must say that it was difficult. It was one that took a lot of deliberation. We did a lot of listening sessions, a lot of consultation with different campus constituents with our alumni, be benchmarked against other women's colleges all over the country. So we came to very intentionally and very deliberately. Are there key lessons that you learned during your time at Spellman, lessons that others could borrow

so what I ve learned is that you are as good as your ability to work with your community. So everything that we have done, we have done in a process of key. Sold station setting our strategic plan gulls, you talked about transgender We launched our capital campaign every single constituency on the campus had a role deter meaning what our medical protocols we're going to be here on campus for recovery, we have fifty person taskforce made up of faculty students, staff and a trusty. I know there is feeling sometimes at all? This is a slow, deliberative process, but I feel that when we have all of the voices and all the wisdom from all over our campus involved in these big questions, and

issues. The solutions we come up with, I think, are ones that end up being good for everybody. When we talk last time, you recalled your early days on a job, and you said you remembered thinking: why are we? A secret is Spellman still too much of a secret or has that part of the challenge been shifted, we'll bob? I am very pleased to say where much less of a secret now than we were then thanks to conversations like the one I'm having with you, we are reaching more power I think, I've been narrative around racial reckoning, cause people to turn and look at age BC use in general. We had our record eleven thousand five hundred applications this year and I can't help but think that's the result of more people knowing more about our narrative. At the very end of our talk. When I asked you about what was at stake. First,

when you talk about guiding students through a difficult time and maintaining fiscal sustainability, and then you also said this. He said when we sit down to plan. We don't know, what's going to happen a week from now that level of uncertainty has kept us very much on our toes. We just have to be alert all the time. Is that uncertainty still as high as the organization equipped differently to deal with it I would say, the uncertainty is still there. We are started this semester, thinking that we had taken all the precautions that we could possibly take and then the delta variant surged and we saw the rates go up in our city. We had to change our protocols, and so the answer is yes. We have had to keep that alertness high, so I think we d

covered in the past eighteen months, a new resilience specimens always been resilient, always had allowed a great that's one of the things. I love about the college that I think we found deep reservoirs deep pools of that that perhaps we didn't know he had and with a world that is as uncertain is this? Do you think about preparing your students differently, because the world they're going into requires that, like? How does that change thing? I sat in on a meeting of one of our organizations call pulse, and these are the group of students. Organize social events around the campus I was so impressed with how inventive they were. They organise a welcome back jam and they submit You know, usually we have it all together on the oval this time, we're going to do three different sites and we're going to have this kind of activity, because this will get- less to do social distancing, the ability that they are fine

ending in themselves to be inventive and imaginative and responses, I think, is uplifting. I really enjoy watching them come up with solutions. Thank you so much an area of one August last year. I want to ask you about and because there are so many business people who listen to this show are their business. People out there that look too that you get inspired by I'm, especially inspired by our board chair, Chereas brewer, who is a sea of Walgreens Boots Alliance and Spellman alumni, because she's in a field right now that has as part of its remit, vaccination and watching her and marching. How they get the word has been inspiring. So yes, I certainly can say that laws is somebody in the corporate world that I admire, but honestly

admire all the companies that I see that our making the kinds of changes that are necessary in order to keep the EC I'm going to take care of their workforce and to be open to the kinds changes that need to be made in order to keep people lifted and keep their spirits high and keep them productive and moving forward. And I just want to stress every day when I walk around camp is I just marvel at the students who are here, and I know that they too, you know our community african american communities have been particularly hard hit by cove it. We have a disproportionate number of interactions and deaths in hospitalizations. Economically, we have been disproportionately impacted by and what I see is a real determination to be here, be together, support each other.

and to really develop themselves in a way that can uplift and develop their own communities, and I had to say, walking around this community each and every day is an inspiration. Will marry Thank you for sharing your experience in your time with us again really appreciate it. I appreciate being here Bob thank you and now a final word from our foster deal make her an entrepreneur was building a beverage coming from a small town and he was trying to buy inventory. We're back one more time with rubber her cassava of deal maker. Her mission is to help entrepreneurs raise capital for their dreams, those dreams can be as lofty a saving the planet or its simple stocking upon inventory, the small town business owner Rebecca recalling he was trying to do of retail capital raised with the traditional, ah firm, and it was,

asking him almost as much as he was raising but then Rebecca them how to put his offering document on his website and how to drive customers there to become investors. When I showed him the product the relief and delight on his face. It was absolutely ground fine for me as an entrepreneur that relief and delight Rebecca sees it all the time now as steelmaker rules out new ways to make buying easier for the seller and the buyer. You can buy a securities with credit card AC age, express why Yours crypto payments when people find out on our system that you can purchase securities on a credit card. There absolutely shocked, gnats what we are doing in the background to make sense Security is as easy as selling shoes to find out how deal made

can help you raise the capital. You need go to deal maker, dot, tech, slash masters of scale, that steelmaker dot tech, slash masters of massive scale. Rapid response is a wait. What original the show is recorded remotely using sanitized audio, I'm your ram, response host Bob Safety in host per messages. Scale is red. Hoffman our executive produce Certain June, calling in daring trip our supervised producer is J. Punjabi are produced you're Jordan, the cloud Christina Gonzales and Marine Mccoy Thomson, our music Rectories, Ryan Holiday, original music and sound designed by Daniel Illness and the holiday rather audio. Editing by Keith, Jane Nelson Stephen Davies, Andrew Knob and MIKE Gallagher, mixing in math by Baron best unalloyed, especial thanks to Emily Man is Sarah Sandman Kelsey Capital of Team Cronan, Charlie Manassas, Adam Heiner, Anna Pacino, then Richardson

In a car, a sour say you ever Collen how're becoming for of massive scale to get access to a years worth of courses and content on the message was scaled courses that find out more massive scale that calm slash membership visit. there's a scale that Tom slash rapid response, define the transcript of this episode and be sure to subscribe to our key male newsletter.