Jon F. and Dan connect for a special crossover installment of the hit YouTube series "Campaign Experts React" and break down the best and worst of the Trump and Biden campaign ads. Check out youtube.com/crookedmedia for more of the show.
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
The presented spots or Plaza America, zip recruiter. Well, it's
quite a year, but it Thanksgiving week. So we had to think about.
You're grateful for what would it be man where to begin
not having covered sure. Ok,
enjoying the demon souls remained on the play station, fine, you're buying.
yeah, there's an ever to unwind his wind,
gum unify the election.
It seems almost certainly the technical term almost certainly to fail, not certainly, but almost certainly found. So that's good. That's a may look be thankful,
be thankful that the
is being run by a melting, septuagenarian egomaniac.
The way I could be talking about two different men as a couple of hours anyway, metal
people use the procurator when it comes to hire and employers everywhere grateful to them for greater, because if recruiter makes hiring faster and easier right now you can try it for free is precluded accomplished cricket when you posted job on Super critter, get sent out over a hundred top jobs sites with one click, then zipper critters, powerful technology finds people with the right skills and experience for your job and actively invites them to apply its. No wonder at forty five employers who postpones a protruded, get a call
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Well, what applies in America? I'm John, fairer ambient Pfeiffer today and the pod
the crossover events of the year
that none of you asked for
New experts react,
pod save America
gather in one paragraph.
Two hugely successful franchises. I I was resisted
to being dragged down by this pod. Save America thing by faggot,
you tube biggest star of the year from Youtube you to break out STAR Dan Pfeiffer- that I am, I am recording this from my own height house somewhere in the valley, so
You're all gonna hear a version of campaign experts react which has Dan's hit, show on Youtube. You can
there you to dot com, such cricket media, then what
in store for four pod listeners for this for this episode
This is our election and special, where we're looking at the ads from the binding trump campaigns that best,
define their messages and strategies and we look at them from the perspective of what we know now, knowing what
now look how much closer the race was with appalling might have been wrong to both
asked whether there are more effective than we thought less.
active and what role they might have weighed and we try to take it as a opportunity to have a broader conversation that the role of advertising and messaging in
very highly polarize environment in which we operate so
you like to watch the Trump section is episode. We're gonna do some trump adds. First, it is already
on Youtube. If you like to watch the by
section, this episode we tackled by mats. The video version will be up on Youtube on Tuesday December eighth, so that you can, of course, why
the entire series in all its glory at Youtube: dot com, such cricket media, but first before we dive in just one quick housekeeping, no
The crooked store is freshly starts with new holiday emerge from all your favorite cricket, pods, make sure to check it out.
we can for black Friday, and Cyber Monday deals had to crooked outcome. Such store now to shop. Dna should tell
That I notice a few people on Twitter have been and they have their it's, not great Dan March and their crossing.
The not it's very important to deal with tape because it
a few more here permanently. You wanna give yourself the opportunity to revert. Vat are generally not gonna, be great again like you want to be like you don't wanna, be, I guess, maybe it's better for business after by a second shirt, but generally for your online. If you want to be a rip that take off and get right
back to pessimism, that opportunity is therefore without further ado. Here's the Youtube sensation campaign, eggs,
it's very active. I just read with written form John for Africa. Welcome campaigned experts react, the campaign is over, but like Trump
can't let it go, and we are still here
highlight of my life.
as I told you, this is gonna, be similar in audience and influence to your instal live with Kendall Jenner sufficiently prepared for that purpose.
The purpose of this episode is this. Is our campaign and review episode, we're going to look at the best adds Fromme Abiden Biden and
sides that best personified their strategies, a message and reflect on how that will
given what we know about how the election went
but before we get to that, I want to ask you about how,
all, the campaign results the much closer than expected race, in particular,
influences your view of the importance of paid advertising campaigns. I dont know because
as in general, I am too
two, because the poles were so shitty
the and because we only have exit pulled out our, which is also shitty. I have been reluctant to offer confident takes about what happened. I do have a lot of questions which I feel like I'll be asking
throughout this episode, but you on one hand in it,
action where job
lead in the closest
no ground states was
names of thousands of oats, and you know if you take the
he states that made him president. It's basically like you know
He won them by fifty thousand votes right. So, in that sense, everything mattered and then
he'd advertising of course mattered.
on the other hand in a hurry,
turn out election. Where
everyone was paying incredibly
his attention to the news and to political news about the election.
I wonder how much adds had an impact if most people were making their decisions based on the news that there were paying such close attention to
We had our old friend Obama, strategist and resident hack on TAT, David Axelrod in the series a few months ago
and he made a point that in his experience- and this has come over the restructuring of someone who was a political, add Baker for Decades- that the important
the political adds is inversely, for
national, to the amount of press attention that a campaign get seven it,
shall raise for both Kenneth of woe? Dame idea gets a press coverage. The ads are very much what may be the only way in which voters ever learn anything of substance, about the Canada thereupon
any presidential race they matter, but it's much more on the margins are what matters more as the larger
conversation that is happening in the free media and in this day and age in this in social media, and I think, that's probably
even more true in this race, which was the most highly engage most highly covered race
can destroy me. We basically politics
becoming national conversation for four years under the Trump Aramis it never had before.
But, like you said, everything there
and I think, if you,
look at the facts,
Joe Biden started
actually underwater with its viability. I reckon
operating with that poles, but that's our baseline, were operating within that baseline and he improved over the course of time and was able to stop the Trump campaign from demonizing him. His huge
Add in research advantage probably played some significant role, and I give him the disparity in press coverage, rightwing Biden and Trot
the place where I have real questions is the down ballot subject and send it raises. Were Democrats had
massive resource advantage and all their money was on the champions I, which means.
They were running more ads in the Republicans because
by law. Television stations have to charge campaigns that what was available right and making gouged the share super backs, and so Republicans were spending similar amounts of money be getting much fever adds. Yet
seem to matter zero,
I think that raises questions about where
We spend our money when we have resource advantage in recognising the forces in this campaign there was
very limited on the ground, organizing, but
There are better ways, spend that money that would have had more impact and then
the question is
and this is why these are somewhat unanswerable is.
Maybe it was in fact
did the Tb Aids or maybe it's what the tv adds we're about, or the digital answer about was at the wrong message, because if all of the polling was off, you were good,
poor guidance about what voters wanted to hear.
And so I think that's a theme. We're gonna come through throughout. All of these adds is maybe
our prior analysis of what we thought worked and didn't is incorrect.
It was based on incorrect
so the first Edward no look at a positive spot from a Trump campaign in the race for a vaccine. The finish line is approaching safety protocols in place and the greatest economy the world has ever seen coming back to life, but Joe Biden wants to change that. I would shut it down. Why would we ever lead Biden, kill countless american businesses, jobs and our economic future when President forms great american comeback is now underway? Got OJ drop this message, George, you think of that
So this is one of the ads that, in retrospect,
I wonder if it was more effective than I
I will say this about this: Pretty
you're Trump ad and most trump adds the gap between the crazy
shit. The Trump says on the campaign trail and tweets every day in his advertising was quite large,
his adds were created.
produced by your typical republican strategists too, knows that you need an actual message. Trump did not really have a message, but
Looking back on that add, I wonder if it appears
to a segment of
people who ended up voting for Trump and who had locked down fit.
egg or pandemic fatigue and big
as may be, the pandemic didn't affect them directly. They cared more about
call me than they did the pandemic and now
again. The question is: do that
sway. Anyone or did that just appeal,
the people who are already going to vote for tromp because they didn't give a shit about the virus when
at which, when you looked at again the Ex post
his element of data we have like
If you really cared about the pandemic, you voted for by and if not, you voted for tromp. That is too simplistic, but that
generally seems like that. It will happen.
When I saw this add the first time I thought it was probably one of
not the most effective. Add the Trump campaign ran, but it is
active in a different way than I thought
I guess I thought the with
That there is a giant elephant, the room throughout the campaign that the trunk may never talked about covet. It's the single biggest issue in America, whether you are deeply afraid of it or your deeply afraid of people being too afraid of it. You can't
It's on the news is only one talks about
Can we just never discussed it throughout the summer and then
In their sort of posts campaign, shakeup advertising shift, they started talking
outcrop it's out of that was smart in talking about vaccine Smart Anders York.
Rick. I think this is an ad made by an average republican arrogance,
but like zoning ingenious about its pretty cookie cutter,
compared to the ads that were done, underbred Pascal, which works
Sean Hannity fever dreams were insane. This one, I think, is pretty good
but I was very, very dismissive, the first time around of the attack on Biden for saying, shut it down because of all this polling. I saw that said that people were much more
turned about opening up too soon danced
enclosed for too long, and I
that holding was clearly wrong. If the pole,
was over sampling college educated white voters than you
oversee, employing people who care the most about cover,
and the most concerned about it- and I think this
probably is more effective than we thought it is a.
permission structure at it is trying to get people
They believe one support trump to give them a some faintly to hang onto to do it.
I think the other thing about given the turn out in this election being so
gigantically high on both sides that the
suasion that we talk about throughout this year. It was mostly between. Can you get these people who were sceptical of trumped about four by never trouble? I think this is
What we were really working at persuasion between voting and not voting. I don't know
shifted a person from binds com the trumps com, but I think it probably shifted some people who
or maybe not gonna vote for tromp to do vote because it gave him site for
so he gave them a reason to do that again.
and also like the message of this add, was very different Ben trumps.
Corona virus trumps message uncovered is cove. It's not real,
can't really get sick
gonna go away on its own here.
Some of my snake oil, your hide hydrochloric clan. In your bleach, another kind of shit. Everything will be fine like his
It was extreme and crazy.
Joe Biden message: sort of occupied the middle, which was you know why
to take precautions now and
needs a defeat this virus and we can defeat this virus. And if we take sort of common sense steps to protect ourselves, then we can both defeat the
there's an fix the economy right, but
this add does is it makes
Prompts message seem like the sort of man
or middle message, which is like the facts.
Coming. We want a vaccine were coming out of this and weak
lock everything down now, because we're so closely economies coming back and Joe Biden once everything to shut down completely, which is not really Joe Biden message. So, but it's interesting that the message of this add is much more like the trump
well try to occupy the middle ground on the virus. With this add which is now
what trump himself occupied throughout the entire campaign
and binds message was much more of the middle ground throughout the entire campaign,
yeah. I think it's important not to throw too much weight behind the influence of this add because the trunk him he didn't have a ton of money right. They weren't running these as a giant volume, and it really was spitting
ocean compared to the conversation on all the other things that trumped they re like, if you saw this ad
you probably saw this at the same time that you are reading a gazillion stories were seeing tweets or Facebook post whatever about Trump getting to a bit.
like a lunatic not wearing a mask all of those thanks, so much
as one piece of political content. I think it was probably one of
more effective things. They did ineffective in ways that we did not assume. Based on the incorrect point we have,
now we're gonna get as an appeal to black voters in the trunk campaign.
I was a big Obama supporter is located meal moment, a chump supported because president salt literally created the Basle job market economy for black Americans in Americans. Of all reason, Joe Biden Amerika was mass incarceration black me president. Twelve set them free president from Belize Rehabilitation, not just incarceration. He was everywhere in America. Have the opportunity towards success? Does the type of president them on Donald J Drop, and I approve this message and very curious about how you think about the sad now knowing trumps performance among non white voters in the most recent election? I still
I think that this is another permission structure at
This is Emily he'd literate. This is Jack Brewers, a former NFL player literally says in the ad. It's ok to be an Obama Trump supporter, and he is a black man. Saying this
I think the analysis. The time was that a lot of these adds word
necessarily about winning over black voters, but about letting
white voters know that their choice for tromp was in a racist choice because there are black american supporting Donald Trump, and so, if that's the case, you can't be racist for supporting Donald Trump, but it's ok,
about four Donald Trump. That was the analysis that I still wonder of that I as a scraped and it may be, but some of the results give us an early indication that prompted a lot better
Latinos among black vote?
He didn't do any better among black women, but he did
slightly better among black man than he did and twenty sixty
so I do wonder if adds like this and again this
as one add, but this was there. The republican convention play.
They had a lot of speakers that delivered this message at the republic.
Convention for afforded
straight testimonials all kind of stuff? And I do you know it was
It was sort of a big play for them here
I'm very torn on this one as well. I think it's very easy to override the
small shift in the black vote as some gigantic seismic thing is something that the Democratic Party, s very serious, that we're gonna analyzer cannot understand why it happened.
Again as real long term consequences that we have to look at
in the context of this add. I still believe this is primarily about convincing.
people that it's ok, if over Trump and not be a racist eyes. I admit that I think I do too.
You ve, seen that we ve seen that a focus groups, you saw it and voters that you talk to in the wilderness. This is a hang up for a lot of people their summer. Settlements are transparency where he did the most probably an appalling, where the moments where he polarize thinks on racial issues after Charlottesville on the NEO Nazi
people come at his
behavior after the George Floyd protests throughout the summer during the summer,
reckoning. Over structural racism bore some of his worst moments, and so I think this
SK going to fix that at some level. So
I dont want to override into it too much by it
the document had a clear baby
pretty spoke about the tragedy, and I think we must, without it was bullshit. They take. It just shave a few points off of binds margin among african american motorists. The naked flip some of these
Its may actually came pretty close to doing it, and certainly in Wisconsin, Pennsylvania, less sell by date,
games they made with not waver
in most cases other than forty. In taxes were massively,
over run by troops losses among suburban voters, so it didn't matter. In the end
We should be very clear that the overwhelming strategy of Trouble Republican Party was to keep by people from voting rights.
Voter suppression, and that was them. There is massive amounts of misinformation spent at blackened with China voters only on some of which were beginning to understand now and so on.
If we want to give them a ton of credit for this, because what they are, the real strategy for winning was not
improve the margins between buying a trumpet to reduce the raw turn out among voters of color like
that this one at the slight improvement here or there what happened, maybe date or the Rio Grande valets descent.
somehow absolve them of a racist white
the premises, political tragedy when election, if that makes sense,
yet again even
if we stipulate that
trump may have done slightly better and it in a deadly seemed like at most it slightly slightly better a mine black men. We d
message, move black men towards Trump.
or just why, they voted for Trump are all boss. Barack Obama said in his Atlanta
interview means talking about his new book that he had
to an organizer who was canvassing in a much
Ready Black Philadelphia
neighbourhood and when
he was talking to voters. They were talking about Q, non conspiracies about Joe Biden,
Nothing to do with the message of that out
So again we just it's hard to tell exactly
what worked, but I do think
original analysis that it's about giving a permission, structure to white people to vote for Trump is probably still
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The next abrogate work out as an attack on defined the police. From the trunk campaign, you have reached the nine one one police emergency line due to the funding of the police department. We're sorry, but no one is here to take your call. If you're calling to report a rape, police press, one to report, a murder press to to report a home invasion, press three for all other crimes, believe your name in number and someone will get back to you. Our estimated way. Time is currently five days goodbye, Donald Trump and are approved this message. So
we back at this add I think it was.
Probably effective in turning people against the idea of defending the police,
I still don't believe it was effective at connecting the policy position of defending the
ways to something that Joe Biden would do as president.
You know that there's images in that add of you know Joe Biden, America, and there are riots and other that kind stuff, and we said at the time like that
Joe Biden, America, that's Donald, trumps, America and Joe Biden made it clear
numerous times that he was definitely not for defending the police, in fact sometimes he said, Donald Trump is closer to funding the police because he's
starving state, local governments of funding and their laying off police officers. So I dont know that it was effective in tying it to Joe Biden, but I do think if you
did not know what the actual policy
puzzles around shifting funding from
police departments too, you know
since abuse councillors, mental health councillors and all that, if you didn't know the actual policy- and you just heard that add anything that define the
please means that if you fucking call nine one one, no one's gonna be there, then you know it could have been effective. It started turning people against that policy.
We look at this ad.
The summer when it came out- and
I was pretty dismissive of it and
it was, you have to make believable attacks and other you convince anyone. The Joe Biden is gonna, let people get killed, arranged urges committed, may perhaps that is
not a credible attack, I still
to that view, I think this ad
If the goal was to demonize Joe Biden as someone who would definitely sir, do those things. The ad failed at that agree a great what I think
there. There are two elements of it, though, that I think now appear more success. One heights
We want to be clear that I think the people were in the trunk campaign. Stubble that's
according to this, and I think they really knew what they were doing. There were deftly trying to demonize Joe Biden. Trumps. Twitter account makes it very clear that that was what the strategy was here, but
raising the salience of law and order issues helped Republicans
It actually did. I think tromp was more successful in doing that and we gave him credit for not law
after the unrest in can or should the attempts at these pulse come out and it showed that law
order in crime had risen near the top of voters.
Insurance in those states, but they did
I trust you Donald Trump, more than your biomedical was sitting with. Basically, a tie
but I think, because the pulling was over sampling at the wrong voters at her sampling trump voters, we didn't get
wait. Picture of that, and so this add was, did have real success in changing the issue environment and so therefore the other part of it. I think we need to.
Splore more bite at it. You can at least
credibly suggest that it is,
unrelated to the sky high turnout among trumps Bay,
like whenever you- and I would have reservations about these ads
Protection for slacker in person actually take it back. We have not been approved
Nine months, I'm not upset, but over.
and whatever virtual forum that we are continuing our friendship, the
You know you. It's like the sort of take away from this is. This add is terrible and West
designed to turn out all of these unrest.
stirred. Why not
college voters in the mail,
asked that need clear,
turns out that I, what turns out that's what? Whether this add that this specific abbot, this strategy
did that are not we do not have precise info in, but it is certainly something worth exploring and it bodes very poorly for politics coming forward, because, if various
so be racist. Appeals designed to scare villany shudder why people turn out to be incredibly effective ways to turn out republican voters,
We're going to see more of that not last now that damage Opis, headed off the scene well, and I think
ex question, of course, is so what a Democrats do about that and I think
what happened this election is you had a group of activists,
Some politicians call for defending the police. You
a bunch of other Democrats. Believe
I think that that is a very unpopular position and so
They did not talk about it ran away from it did not content with it, but I think in this
There is someone talking about defending the police, the republic,
are going to use it and adds like this. It's going to be part of the national conversation,
with abolish eyes back and twenty eighteen. I think we said this, then you can't really
ignore these controversial policy.
proposals and pretend that there
gonna go away since we know the Republicans going to use them, you have to find a way to take them on, like there was a poll, the data
Arrested when defining the police first became a slogan where they ass. Would you
support a new first responders agency that addresses issues of addiction and mental health, so that when there is an addiction or issuer mental health issue, police aren't showing up with guns right that that was that the question asked overwhelming support for that. Seventy percent of people, support of that right and again, poles,
here and there, but when you get seventy percent, that's a huge number but
most people, don't know that. That's one point.
See proposal around defending the police. If you just hear the words defined the police, like
I dont, know how you can be blamed for thinking. It means that the police are just not gonna, be there at all
are they really want to get rid of police are, even though the actual policy position that a lot of advocates are talking about are just diverting funds that police aren't doing the work of people who you know during the work of mental health counts
there's a substance, abuse experts, and so I do think that Democrats have to figure out a way to re,
spawned adds like these and supposed to just ignore them and hope that the issue will go away. I think
That's part of it, but I think the thing that I
away from this election basin
the precise incorrect data that we have no other things, I'm really sort of wrestling with thinking about is one day,
Republicans did very very effectively in this campaign was
they changed the conversation.
into more favourable issue territory for themselves, so
Yes, we need to you're like we can't you
sit down edict, it says only use pull tested by which we should not try to,
in any way shape or form stand the ambitions of activists who want to push the conversation fort.
it would be the wrong thing to do it, but also us it's the right thing to do, but also we can't is what I'm trying to say. We don't you, even if you want to you, cannot you can't do it? We
to understand that there had to be able to push back on the right way another you can ignore it,
But how like? What is the democratic version of ie
while in order trash improvidence why
emotional issue? Can we tap into that moves the conversation into a place that is more friendly to us right?
can you run a ruthlessly effective campaign that
Is as emotional and taps into people's emotions on echo
make your shoes, as
begins due on race in culture and law, and that is a big question. I think we have to explore began
given how this election played out.
We can never assume woe. Report
can turn out again. We have to both
And mobilise and
given the constraints, the Senate Map in the electoral college, we don't really
a choice there
the conventional strategy. If the Republicans raise an issue that is favourable to them is like you said, how do we
change the conversation? So it's on territory, that's favourable to us in this
Easier than most elections, because we're in the middle of a fucking pandemic,
and so like, while in the law and order when the law and order, when that, when
from trade to make law and order issues that the major
are the conversation I thought it would
different this time round, because we're in the middle of pandemic people are dying. Obviously, like people trust
Joe Biden more in the pandemic. People just Democrats more and healthcare
she's in general, so
The news naturally move to that topic. I thought
but the salient of law and order issues would sort of recede.
But maybe that didn't happen.
Fit, the real huge thing is, and there are a number of theories about why the pointers wrongly off you get into here, but we work
clearly operating under the wrong impression about the political salience of the pandemic.
It was much more of a fifty fifty issue or one that just a followed became an issue, a political identity
One day we're gonna have a vaccine. We go back to life. We could see her friends and family again so like what a Democrats do that moves it back to the things we care about,
They really gets it that question of identity,
I think identity is the most important signifier in politics. More important than
policy, more important ideology and we have
Understand it in that way, identity is not just race
partisan identity, Emmy. We may learn from this election that
we ve always known that polarization and partisan identity or some of the strongest forces in politics in this entire country and has been for a while.
Polarisation and partisan identity may have even been stronger than a global pandemic.
terrible recession. It may
and a greater indicator of how your voting, what
partisan identity is and where you sit on Donald Trump that may
have been more important than how you felt about the Bin
or it may have dictated how you looked at the pandemic, which was enough
right like perhaps
people's views of the pandemic and how those
is connected to politics, didn't actually change
with the severity of the pandemic, perhaps like. If you were a person who, like Trump or voted for, try,
You saw the entire pandemic unfold through different lens, and if you are someone who hated Donald Trump back that
could be what we end up: finding it
a pretty depressing finding when you think about
how we tackle even bigger challenges like climate change, well in suppressing in what you just said, which is how to Democrats find issues that are more related,
economics that might help us in the future. If republicans try to Denmark,
race and law and order issues
The next advocate a look out as a positive step and bind campaign.
I started this campaign say we're in the battle for the soul, the nation. I believe that even more deeply today we are what we stand for, maybe most importantly who we are going to be its all its stake: characters on the ballot character of the country- and this is our opportunity to lead the dark, angry policies- the past four years behind us to choose hope over fear, unity over division sides over fiction- I believe, is time United Country coming together as a nation, but I can't do without you, so I'm asking for you will we need to remember this? Is the United States of America and there's never been anything we ve been unable to do when we ve done it together, I'm Joe Biden. I approve this message.
Here's. My question on this ad.
I wonder if this
and this message were
the absolute right message to beat Donald Trump
but perhaps the wrong message to see
in a democratic majority down ballot, because we talk about adds as permission structures all the time. I wonder if this add was offering a permission structure
for independence, republican leaning independence. Even some Republicans saying you know what
this election is about character. It's about Donald Trump character. It's about dark, angry politics. The Donald Trump represent and you
who can vote for Joe Biden to get rid of that
and still maintain your own part.
An identity, perhaps by voting for,
Republicans, down bout.
and I don't know I do not know that I do not know the answer to that question. I bet that could be wrong, but it's one of the answers I'll be looking for in the in the months to come
Maybe it is true that Joe Biden over formed his party. He did better than-
panic. In most cases, that is examined its just to be sure. It's not apples, apples, because there were some third party candidates and Senate races that did better than third party candidates in.
The presence, or so there were some people who probably voted Biden and then the libertarian Third Party can and other states by
we're still historically low level of tickets, pudding, at least between Senate candidates and by international candidates, and by
and I think there might have been more when you got here. State Senate adds that, when a set of Kenneth some of those candidates in some of the state
like Texas, North Carolina without we very close, the margins were greater than the by truck margins.
may this is definitely the right message forbidden when buying
his very first ad and now tat he was running for president. This was his message and
people like you and I who are professional political observers, we hate Republicans with the passion of a thousand sons. I do not want this message, but it came
right and Biden was ultimately right about the context change, but he was right or walk. This was he was where the country
He was always enough in a country to win
swear. It was authentic to him and it
and I think the other part this additive is very important. To think about is at the beginning of the general election
What are the biggest losers in one Democrats had was about the ability of tromp the right wing media
the Republicans to paint Biden as someone who was not up to the task of being president right? There are these.
Doctorate. Video circulating this had become a message.
Of so people on the far left during the primary and research shows
as I understand it, the idea being that the best way to combat that was just
people see Biden speaking
and this was one of his closing argument as it's the of they ran at nationally and a big football games and big events at the end, and I think it was quite effective in that. So, I think,
message was good message worked
It served a strategic purpose. It was very important to some said about his. They clearly needs persuaded the at any white. So well, maybe you know you said,
where political professionals who hate republican politicians and we do, but we have also seen focus groups,
pulling data for a decade now, where people
in the country- a vast majority of people in this country. What unity they want. Politics,
is to come together. They want bi partisanship, and this is
the conundrum that we face right now. You- and I know that that is bullshit. It's not gonna happen, because the Republican Party is
not gonna. Let it happen.
they're gonna like misrule collar publicans and get ready to come up. The works prevent Joe Biden from doing anything griddle.
all the way and yet that
never changes vote
feelings, especially the median voter swing voters from their feelings of like one.
politicians talk together. Wanting unity in this country
works as an ad.
effectively worsens the message quite effectively from Joe Biden. They worked quite effectively for Brok Obama. For do terms. I think
The challenge is you have a country,
where voters want both parties work together. You have one party, that's.
to do that, and you have another party, that's not willing to do that and knows that if they obstruct
all the time. Then they will cause the other party to fail
he's gonna, be the challenge for forbidden.
Is to do two things once he assumes on.
one is you can have to make it clear that healing the soul,
The country is not
the same thing as Healing Washington, D C
you can help when Peter. What about our people want unity? They obviously we want bi partisanship and they would like it if Washington DC
it's better if they also want to be able gotta and I can describe Scruby match with her uncle,
They also want to not have to go on Facebook and see that their dentist as a member of Cuban they
on a more unified country, and they want to feel better rubbing American, that's not just getting niche Mcconnell to do better thanks image from China, we don't you're gonna, get you maybe he'll this all of the countries are going to heal the souls Mcconnell for one
no solar so say, but the other parties is he's gonna have to make them. This is something that I think we missed the boat on in the early days about administration is by piracy,
as a two way street germane should get caught. Trying yes, but ultimately is up to much
and so, if he chooses not to reach
to Joe Biden, outstretched hand who worked together on things like covert relief. Healthcare
other things. That's homage, Mcconnell indebted to coming upon Democrats, you make Republicans pay a political price for doing that.
and that's a very, very important job I can.
I'll. Do the right thing for the country. Only minimal kanaka do that, but Joe Biden
We can make Mitch Mcconnell pay. A political price released
is incoming senators and states german one political price for not
Body America is broad you by simply safe. We pray
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That is where salad days come from. It is from Shakespeare because he was your green salad. I guess.
Its powers, eight, I get from Anthony Unclear ha anyway,
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you want in that mail. You had a good way. Good benefit, Grable tick. Here, your family, I work forty seven years and still drop say because to save the steel industry workers, but an April this year. My still closed. He said a like me and you see the best days and obscene is the worst businesses colony diseases brown. By now, can you keep telling gradient? We lost thirteen out of good thing. I lost my that was on his mind what american manufacturer Jump often become from a family working American Union people would mainly back and gather he's gonna, be the one thinks and back and make him he's got a plan done it before we come from a blue collar back when he is one of Us Germany's one of us did they have all you. You can't take away you care. What do you think
there is a grey add, has great message. It is your traditional, economically populist message from a democratic politicians, running process that we have seen for many years now
the question I have about. This is
so you know
pulling that's now bad
showed that Joe Biden was doing better than Hillary Clinton among Non College, educated white voters. It turns out from the result,
that he did not do that much better. If at all in some places than here
Clinton among White Knight,
certain counties, because we do have kindly level results, even though we don't have reliable exit polls. Yet in sight
Counties that are made up predominantly of Non college, educated white voters, particularly in Pennsylvania,
in Wisconsin in Michigan, and especially
the it doesn't.
the job. I net lease didn't do worse,
and held enough of those voters to put him up
the top in the margins of course, were very, very thin and
as we were saying earlier, like politics now, us is so much about identity and that add
towards the end. There was about identity when that guy said he comes from a blue collar background he's one of us that was them
message of that at right. The Joe Biden is not sort of the
we believe, a q and on conspiracy weather
we believe the dimensions stuff, whether you believe that he's been in Washington to long whether you believe he's leading Antigua. Whatever the attack against Joe Biden is here's a guy who's just likes?
a working class guy from the MID West, whose value
Joe Biden as a word.
in class hero he's one of us
that's probably very effective.
Yeah. I think that's right into doubt. Your ideas and identity add it is, but it is saying that your hearing, all these things about Democrats right there, the port,
If the elites of the party of the rich, the Party of Hollywood there, the Party of black people and brown people on the most bay,
Morally offensive racist appeals that have been this really at the centre of the republican messing about Democrats going back
right and before that makes its Dixon and on- and this is like
This is an add that is defending Joe Biden against a vision of Democrats that
easily fits within the strategy of people like we Atwater and cholera and others, and I think coolly was effective. The tiny shifts in places like cancelled mania in Michigan and was caught and show that it works and it around
still the slide. As far as we know up with Democrats and white working class voters,
the question over the long term for Democrats is
if Joe Biden can't outperform Hillary Clinton or Brok Obama with these voters, what Democrat
right here you have someone who is a old
a white guy from Scranton of humble begin,
like what is that look like over the long term is a very interesting one.
but this, like they had a very clear strategy
they worked one thing. I'd say about all these burdens. As I have watched hours,
by that's over the course of the campaign for the serious and otherwise- and there is a just
straight line of message and stuff
energy and really even aesthetics through all of them about who their targets were in their targets, animal
of their paid. Advertising worked a lot like that guy who was testifying to Joe Biden Blue collar credentials,
Again, this the
arresting the slide of nano
educated white voters away from the Democratic Party may not be candidate dependent like
the black eye from Chicago embrace Hussein Obama, did better
much better among non coast. Educated white voters been here
Clinton and then go by
and so like it may not be. It may not
the can it. We have to be open to that that there are larger forces at play here that are pushing.
College decay, white voters away from the Democratic Party, and it may not be a simple message or candidate quality from Democrats. They get them back,
and that sort of what we have to look into now, because it just maybe larger forces at play. Well, if we
don't solve that problem. We are now
no in the Senate in order to really struggle in electoral college for very long time.
I think what happens. Is this is after two, sixteen?
Why is there so much focus on Non College, educated, white voters? These are
voters a lot of them have racist views
Why are we spending so much time trying to get them back? It's not.
because it's like out of the goodness of our hearts that we will get the maggots a math problem and
Our problem is that- and we saw that very clearly in this election- is that we
to turn out by a tiny,
Joe by internal, more Democrats, more democratic voters, they ain't
presidential candidate and history, and that's it
that's true across the democratic coalition, but Donald Trump,
The same thing he paused.
So in a high turnout election when you have just a tonne.
Non College, white voters coming out and you have high turnout, astern
weekly high turnout among the democratic side like
you can't win some of these states that add up to two seventy without persuading.
Some of those non caused educated white voters to vote Democrats and that
the reality of the math and you can go looking for more,
voters. Vat should vote Democrat, younger voters, voters of color women, but
we did that in twenty twenty we registered a ton of them, they all turned out, it was still close and that, I think, is the big challenge gone for
We, as this is a question of having to do both right leg, and I think
you- and I have talked about this many times we made this point exerting times on the pod is the media
politicians. Everyone needs to pay as much attention to black. His
asian american Non voters.
As they do the comforts right. These are the people who decide elections at the end of the day.
Save attention. Is there the velocity
this election is Democrats have to do both. We have to mobilise more verse or to find even more voters, and we found this time. We have to turn them out
have to improve our margins with Latinos and other groups were lost some ground in some states,
but we also can.
Continue to lose the White Non College, robots him about so broke up.
one. I think thirty, four percent of the vote, according to experts the time
one. Twenty nine,
I can't do the math my head, but if
Joe Biden, one twenty seven, we lose the selection if that number dropped by the same matter, drop from Obama, Clayton job
but losing a pretty significant electoral college landside, and we have to
Watch that one
this goes back to my point it-
everything matter in a close election right like black vote.
turn out at the levels they did in this election. Joe Biden loses.
if latino voters, even though there was a big swing towards Trump
We still had incredibly high voting
turn out for Joe Biden. Another Democrats, you don't
I turn out Dubai.
The election you don't have native American turn out at the level it was in Arizona. Joe Biden loses the election year have Asian American turn out to the level it wasn't twenty job I lose the I can see you're actually rate like we can
mobilizing in persuading one demographic group at the expense of another, as we think about how to broaden,
democratic coalition. We cannot, we cannot afford to do that. It has to be addition and not trading one group for another. That's just that! That's also
That's what you like as an attack on trumps, covered response from the bottom campaign,
now, it starting out is not used all people about the news today and dangerous day. Some a startling fact came out is not just old, older and enabled the blending of young people. Well, I think Bob really to be honest with you. I weren't you, Taiwan and I wanted to motorways played down still like laying down, because I don't want to create a panic.
This, I would note, was a digital spot that came out right,
after the war
these of the woodwork tapes related to vibrate spoke about tromp so
It was obviously a horrific thing for down
I want to say to admit that
was purposely playing down the pandemic for political
purposes it is one of the most disgusting things I've ever heard at the time we were all shocked, maybe
surprise, but certainly shocked
I wonder how much this had changed any opinions on Donald Trump.
Or on the pandemic. I think if you thought the dollar
tromp was mismanaging the pandemic. Before this add you continue to think he mismanaged the pandemic. If you thought that it
just something that happened to him and he was doing the best he could
for this add you might have continued to think that as well,
I just I'm, I'm now wondering if opinions on the pandemic and dull trumps handling of the pandemic were so polarized that
another. One of these adds about what Donald Trump noon when he knew it. I wonder if it moved any voters, maybe, but I just
I'm a little more doubtful now than it was before the
I think that's what we just. We just can't get a real handle on how important the pandemic wise to people's votes.
this clearly less important than we
who turned out by the result and snapped. That is very clear. Yes, because it
is very different than what the Pre Election Poland told us which, like the margins, was also different, preelection point blank:
What I think about this added
should be thought of not just in the way. We think that these television commercials that air during the mission in Ohio State Game
and they need to be thought of as part of their communication strategy. Right, which is
here you have a story that you, but
Leave us in your pulling right or wrong is
could hurt Trump with voters, because
of the limited reach in the media and the hyperkinetic media environment. We live in a lot.
The voters, are trying to persuade you are less engage followers of the news. Then we certainly are we'll miss this story.
like to us by what tapes not tromp is the biggest runs on the cover, the Washington Post
Cooper led his show with that right
Bob Woodward sat right there on the morning Joe Round table and talked about in those waters will have no idea who that is or what it is or anything
you, probably think Bob Woodward, if they even know Louis, maybe he's a fictional character from a movie. Even
our very engage universe.
story was over. The windward sort was over in two or three days, maybe less like that
So the smart Energy, the divine campaign I thought, did very well down. The stretch of this campaign was major stories that
happening in a
media circles in paid to put them in front of voters who might not otherwise be deleted. The exact same thing where
the story in the Atlantic, which is the personification of elite media circles about trumps com,
not the trips, they did a number,
videos one with justs image.
is an trumps quotes. They did some
videos submitted by veterans reacting to the news and put it on Instagram Majority one. So this is,
the future of how political campaigns are operate, which is european
to put things
happened in the news in front of voters. You think they're going to care about whether this was a thing enough voters cared about, we have no idea, but it,
it's a sign of the future and a very
someday. I was very impressed by what they did dumbest again
If your theory of the case is that
selection, will come down to a referendum on Donald Trump Character and they
You can win enough voters both. You know
in your own base and swing voters, and also voters who don't panic, censures the news and our sporadic voters and don't come out that much in the way that you can build the lot.
This coalition is by making people believe the Donald Trump is on.
for the job and his unfitness for the job has cause death and destruction in this country. Then that add fits very.
Well what that strategy, and and guess what that is
the coalition, the Joe Biden built and one now and then
this is that is ultimately in the end, we don't know what
the tipping point. Add message:
wreck, male peace, whatever it is, but Joe Biden
a coalition that one a huge problem margin and one
very significant electoral college, more
flipping two critical sunbelt states in so you can't say that everything worked but their view of what the electorate wanted,
and who the key people were to persuade and mobilise and get out was correct.
In what and how Joe Biden and his identity and his career and his experience fit within that message, it was exactly right
I would say this about the entire messaging other campaign, whether it is its tweets, whether it is
the speeches he gave a press conference is all the ads is they were all of a coherent peace. There was one
never deviated the circumstances behind in that context, changed, but the mess
You did not add,
I think that is true. The tremendous credit
document it was a remarkably discipline campaign. There were, as we now allow,
of concerns among a lot of Democrats about
what kind of general action candid he would be and he turned out to be a great one.
right and either it may be, the only one who could have pulled any of this off
by the way, if
as we were saying earlier, the pandemic wasn't as
determinative in this
election, because people's views were polarized before
even more impressive. What the Biden campaign pulled off right,
because I like, if, if use, were that divided more divided than we sought because of the poles and they
still able to drive this message
up until election day and make it the same consistent message and build a coalition that one to seventy with it. That's pretty damn impressive. Yet
that, like there was this way of thinking about this than by Muslim
of all of these political tail wins behind,
recession. A pandemic is dividing people trumpet
covered at the end, and then are you thought at all. If he barely wine, then that would be sort of him kind of trouble.
The finish line. That is absolutely not what happened. He turned
every voter. There was a turnout at war in trumped it exactly that to be ass. If they had was a very unpopular president now still
popular enough that you know forty seven percent of the country durno form by four incumbent running for reelection. He was
polarizing divisive and fairly.
whatever the unpopular compared to other incumbent president's running for a second term.
That's the ass if they had more than anything else, and they recognize that they had that. I said all right, that's a show for today Happy Thanksgiving, everyone hope you're enjoying the holiday, even though it's a little different this year and hope they are all staying safe.
I hope you have the opportunity to rub it in your trump loving uncles face. The issue by everyone
pod save America is a crooked media production, the exit
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Transcript generated on 2020-11-29.