Today on the podcast I sit down with Co-CEO and Co-Founder of EVEREVE Megan Tamte. Megan was living her lifelong dream of motherhood but something was off. By listening to her heart and walking in faith she found the clarity and courage to pursue her lifelong dream. That dream is EVEREVE! If you're not familiar they are an incredible boutique with over 80 stores in the US. I hope you enjoy our conversation! SHOW NOTES: GET THE COZI APP- Cozi.com/Rachel Pre-order Your Copy of Girl, Wash Your Face- amzn.to/2qSzmjj EVEREVER: https://www.evereve.com Hug Your Customers by Jack Mitchell: http://amzn.to/2p4kLwE The Gifts of Imperfection by Brene Brown: http://amzn.to/2p4kLwE
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Hey guys, it's reach our houses, and I'm here is my friend: Trent Shelton was originally you. Don't I live in the dream? Man? We? U tell listeners, why we're hanging out together and now we're home now, because we are launching a new package straight up and I'm super examined at the seller. Add if you guys are not already familiar Trent. He has millions and millions of fans all around the globe who come to him for
a very unique style of coaching yeah rearing
Rights are. The point is really
and put a stray from the heart and break into those negative mindsets breakin through of which only you back. In Mostar, we haven't people's lives and young for love, that
if you guys want here more you're, already listening on a podcast platform, go subscribe to straight up with Trent Shelton Short: let's go get it.
One of the cruellest things that I get to see as part of my job is the manifestation of the product or products that I dreamed out
and created and figured out how to do like. So many of you as a business owner, you get these ideas in your head and it is incredible to get to watch them come to fruition.
And I started dreaming about one of our most popular products. The start today journal.
I start dreaming about this. A couple of years ago I had been
doing this daily practice based on several different people. I had heard about several different things and I gonna put them together into one daily practice, which was every single day. I wrote down the dreams I had for my life, but I wrote them as if they had already happened. There's something really powerful about claiming
all as if it's already done and I rode down every day, and it was how I set my intentions.
And then I would
just about it on social and so many people. What are you doing? What is that? Where do I get that journal? And I was like guys: it's not a journal, it's just a notebook,
writing down the same thing every single day, but what I think
interesting as business owners or creators is often times in fact, most of the time your audience will tell you what it wants from you and I kept pushing it off because I was
you guys? This is not a big deal, but it was an people kept asking for, and I finally just thought what, if I turn this into a product,
and I started to dream and plan, and I literally taped pictures
wall of my office, of what I dreamed that my journal would look like in the entire
and behind it, and I wanted the covers to be really pretty, and I wanted it to be something that you could do once a quarter and then, as you
complete at each journal. You'd have a stack of this evidence of how intentional you were about your life and we ve heard
Now- and I mean you knows
times we messed up on the shipping and sometimes we rest up on
interior, but we failed our way to where we are today, which is the start today journal in the hands of hundreds of thousands of peace.
Oh, so incredible such a blessing for me to be able to go on Instagram and see hashtag start today journal and see people all over the world using this practice as away
to aim in the direction of their dreams so
If you are not familiar and you want to check it out, you can go over to the Hollis code, dot com forward, slash shop and find
all about my favorite practice turned my favorite product and, if you're, not in the market
By remember that episode. Seventy two of this podcast gives you the exact step by step so that you can do it in whatever note book you have laying around for free you not to buy a product, but you should be doing this daily practice. It will litter.
We literally change your life.
I've never found success and trying to live into a title. I've always found six fast, just in being my most authentic south.
Welcome to the day s pod cast. My name is Rachel Hollis and I've built a multi million dollar media company with a high school diploma, and a Google search bar each week will share direct tangible advice or inspiring interviews with the same intention. Bees are the tools to change your life on today show I sit down with c o and co founder of ever eve. Megan tempting Megan was living her lifelong dream of motherhood, but something was off by listening to her heart and walking and faith. She found the clarity and the courage to pursue her lifelong dream, that lifelong dream is every and if you are not familiar there, one of my favorite boutiques with over eighty stores in the U S here is our conversation.
So may again for people who do not know about you. Can you tell us? Your buyer tells how you got here and all about the fabulous business that you founded and are running today. Yes,
the cosy owing co, founder of a woman's fashion. Brands called ever EU
and we have eighty five stores across the country. We have a really great websites, e commerce shopping exe
Science and with a new styling service called transcend
so every is thirteen years old rashly celebrating
Thirteen year anniversary on Friday, yeah we're super excited, and before I started, every thy was living my dream of,
stay at home. I was a
with a little baby girl, Alice, fan and feeling very excited
happy to be a mom, but it was struggling with fashion and struggling kind of with me
daddy as the mom not recover, knowing where I fit in now that I have
So I went out shopping to look for fashion. That would make me feel beautiful and powerful cause. There's gonna be a little
our focus is going to be a little frumpy and I
had a terrible experience at the mall
for cloning on everything about that shopping trap
My daughter was a disaster I spent,
afternoon in addressing I'm crying with a baby, a little baby that was crying as well I'd with not feeling beautiful. I was not feeling powerful and that's really what I set out to do that day. Day was just fine clothing. That would
we feel that yeah numa. I left that day feeling really spam
and I ve gotten the car with Alice VAT and my daughter
and on the drive home from them all
I was empty handed I just had.
Idea in my head and the idea was well. That was a terrible experience. Shopping for fast,
as a mom, I cannot think someone's
a brand that would help make fashion accessible demands. Like me, and that's it
when the initial idea of every came into my mind, but on that drive home as
crying after this bad trip to the shopping mall.
Of that, I love any time that I hear about especially women who are starting businesses in response to a problem that they see.
Get, as you know, it's the way that we can all be so successful is to look for a problem and solve it, but
It is worth saying that I'm sure a lot of people have had ideas like that, like a wouldn't it be great if dot dot dot, but how
did you get from this idea in the car to an actual bricks and mortar store. I was not trains to to do this. I was a third grade teacher
stay at home, so idea came into my head and I I name did I gave it to me and I I created
for probably about five years from that moments. I created this brands in my mind.
Came just this creation that I I thought about it and all this had talked about. I would
talk to my friends about it, I would talk to my husband about it. I just you know
just creating in my mind this Brad's for about five years. So again, I was never
First, it was never going to happen like it. It was then in my mind it was always a dream I had that was never gonna, be something that I would ever pursue. But after five years of dreaming
what happened was I had another baby, my son, my came along. I was home at these kids, so loving being a mom such as a strange experience,
I was so grateful and I was a really good stay at home and I loved debt.
I knew something was kind of off with me. I I started
I'm having severe insomnia for I wasn't sleeping at nights. I was
watching a lotta reality tv at night. It was getting those kids debate really early, so I could pretty much lay on the
out all night and watch reality tv and I was crying to my husband and we I don't know why. I like you, come on her work and I have you two kids and I would just start crying
like, I don't know what it was that it was a weird feeling, because I was happy, I love being a mom, but I just there
Something go around with me, so I decide
did. I weighed- and this is again about five years of dreaming about this brand I decided
that I was going to figure out what was wrong with make us clearly, something was wrong and I decided
get up every morning very early and spend a lot of time just quiet time in prayer. I would read
Next, I would read my Bible. I would just right in my prayer journal, just really asking
to kind of show me like what's what's going on, but that's not right and through that time
of reflection, which was about a year I
I realise that I had a dream inside that needed to come out so
kind of what happened and that it was once I realize like. Oh, maybe this is more than just the stream. Then it was like. I was confronted with all this fear like ok, if this is a dream
and your back to do this. I spend about
next year, during my quiet time in the morning, really kind of addressing some of the real fears that I was experience,
with that reality that maybe this is what I'm supposed to do is start this brand
of two. You know. I've heard this story before just in hanging out with you, but I love that
that dream was so, it was
a big and it was so powerful that it really did stay with you for that law?
I mean obviously I now we can look at the other side of it and go we'll gosh. There was a reason that you couldn't get it out of your heart, because it was meant to be
I think many people word if they dont
action on something would eventually kind of
dismiss it like they wouldn't said and marinate in a dream for five years. While you know what I was, I was so happy,
Rachel. I had a husband who loves talking about dreams of me, so I have a husband that would like it to be like
that's stupid idea that you agree with me when I really find my human, but our level they lose the battle we with those that outside we were living in California, the timid we would sit outside. We will talk about our dreams about this brand and they also had a friend a really good friend,
who was a man with young kids and what I love about this friend was a we would get together
there, with our little baby is our little kids. Instead of talking about the kid
which I love talking about the kid like, there's nothing wrong with that, but with this one friend instead of talking about
our kid. We would actually take what our dream, like other mom. I am grateful that I had
all that would listen and pull out my dreams instead of like smashup yoga
physical, really valuable tip for peace,
well, who are in a similar space, is: do you have people that will help you dream
Rio and Pratt having having someone who's pragmatic. My husband is very pragmatic and I am so grateful to him for being sort of the purse.
Who holds onto the bottom of the balloon, because I'm the balloon trying today was the one kind of like: ok, let's we have built bag, so it is important to have someone who can speak into the true and what it will actually take, but gosh. Sometimes you too,
need someone to say an end dream with you. So superadding you had the alpine, so you you decide like. Ok, this desire is in my heart. It's not going anywhere. I mean why
do you even do first, because I, like I'm cool, started story. How do we do that? How do you know how to deal with here? Is that the also the
this thing I did when I got to this place of like ok. I think I should do this like. I think this is what I am here to do. I had to stop
Watching reality, tv, the items of israel- I absolutely have this moment where I made a decision, a conscious decision not to watch tv ends, I
one night actually was season,
one night actually was season two of American American Idol when ribbon stutter one. It was that night
wine and I remember, sitting watching american Idol watching Reuben when an I just remember
feeling like a spectator on the sidelines watching other people.
Dreams control and it was
now, actually that I decided, I am no longer watching tv at night, my
has been had been encouraging me to get all these dreams written down on.
He's a paper, and he just you know I had this epoch
I'm at which was like I'm done, I'm not gonna watch other people's dreams come true. I'm gonna start working on my own dreams and instead of watching
tv, for you know two or three hours after night after the babies were bad way, would pour the dream
but I ve been dreaming about for five years out on paper and my husband was so sweet ass, he was like
I remember again, like you, think s right everything even like the really dumb ideas whose I just right everything get everything out. So I probably for five months every night, just
in every idea, every thought I had an and writing it on paper and then after
I believe that to my husband who is
financial thinker and he's
my business partner. We grew this business together, I'm he took it and he created
a business plan with that he created our financial bottle. He took every every idea he put a number to it. He had a dollar fine to it, which is what he does really wow and once he took that and worked his little magic.
Over by idea by my my magic. He became one night we kind of sat down in talks and
He looked at me and he said: ok, I've, I've created this business plan put some
first to at either
Rio and I'm like what is that he is like we,
You can do this. We can start this company
start every if you think you could sell fifteen hundred dollars a product everyday like that's what you need to sell in our first store to make this.
To make to break even and did that feel scary or that fell. I hope, like math guy, I'm not America. He broke down into like you know, megaton that would probably like five per genes and might be three times
pops into sweaters. You know, I don't know he began to something like that, and I remember thinking about. I mean I really thought about it. I was like.
Hey our next, women's conference is only a few weeks away and if you have never attended before this is the events that will change your life rise is a three day: women's personal development conference, where we laughed until we pay our pans, and we talked about- are things that we cry and we find community and we create the road map to changing our lives or our businesses or whatever it is that you're working on. If you want to find out more your curious, what it's all about, I highly recommend you go check out the instagram and see what our community says. You can hear it straight from them. It's at: let's rise, dot, co and, if you're looking for the next one, it's happening in Toronto on March this through the seventh that's Toronto March. This, through the seventh check up all the details at the Hollis cold dot com. If you have been looking for a nudge, if you have been looking for something to kick start change, I promise this is the thing.
Ok. Well, I know my mom would high. By
there's a nice that serve. You know you. I know you talked about like do that. Would pallaby ten people,
the doors you really kind of broke down the numbers for me and
I came to the conclusion after I thought about it was I remember looking at him and say yeah. I think I think fifteen hundred dollars sounds really doable. I think I could do that. So that was like the big number
that I knew that I needed to. I would need to head every day if we decided to do too that's so once we made. That is done.
And I told them. Yes, I think I can do this. Then we kind of looked for the location
for the first door, which was
and he Dinah Minnesota, really cute little shopping district called fiftieth in France, and we
it signed a lease and I shall be honest like it was probably wanted.
Scariest moments of my life, we drove home from that signing of the law
We didn't have a lot of money at the time that we signed a million dollar personal guarantees. So we knew that if I
had that fifteen hundred dollars a dad pilot lose my house. Oh my gosh hunt, you divestment haven't, you think, would lose the car. You forget that we lose the car, but we would
remove the house, so I mean those with a decision that I had to make before we see
that leaves, and we are honoured,
We re all. We we drove home ends. We are both kind of Victoria stomachs it with a very quiet right and when we pulled up to
how was I just remember looking at him- and I said: do you know how to
design and operate a stored. He he looked at me like no, I don't and he said,
I don't know and though we all, I can say
Was intense learning journey began, which started with me going into my office that night googling how'd you design a store the next day,
went to the library because they couldn't afford to buy books, and we ask the librarian in the library. You know what we
We find this place for opening a clothing store. Can you show us some books that may be will help us Average Mcdonald's dagger books
it's been a learning journey ever sets,
hey guys will be back in a hot minute with more of this interview, but now a quick word from a sponsor.
Yeah. How did you know that burns? A noble, is releasing an exclusive edition of Girl wash your face and were calling it. The hustlers addition guess who needs that you, you are a hustler. I am a hustler and I am proud to be one. Here's the deal I signed two thousand copies of this book. You can only get them on Barnes a noble, and it includes a bonus chapter for Ladys, just like us who are getting their hustle on. Also,
it cost the same as the book everywhere else, but you are not going to want to sleep on this. One supplies will not last so you need to pre order. It now.
If you are heading in the new year, with a huge desire and a new year's resolution to get organised. I have the answer. The cosy up. This is something that Dave and I discovered honestly through trial and error. We really wanted to get our lives together. We really wanted to schedule that he and I could both have to access what the kids were doing on which days what doctors of women's we need to go to whose birthday party was the Saturday and honesty guys. We tried out about fifteen different options before we found cosy. We love cosy because we have access to each other schedules. What the kids are up to and our man he's on it as well, so we can all communicate. Who needs to be doing what at what time? If you are a working parent, you have to have this app and here's the deal to really cool things. You can even add items to your cosy, less using Amazon Alexa and it's totally free. You guys get the cosy, app c, o the eye from your app store or cosy dot com for its lash Rachel.
Hey I'll. Do me a favor. Why are listening to today's episode? Take a screen shot and put it on Instagram or your into stories and tag me. I love hearing what you think and seeing what you're up to and it helps the tribe remember to go us into this week's episode thanks so much.
Understanding of this new guy so have us in every sorts today was that you could bring your kids into the store. With
bring your kids into the store with you,
upon, but it is super well
but it is
super welcome, like I remember. The first summit walked in and every sore I didn't understand what the brain I didn't know that it was for moms. I'd just was like other key close on a suits going on, and there were like glass jars of goldfish crackers like beautifully too, but there was a goldfish crackers and all snacks, and I was like how funny
this store wants to make sure you're not hungry, while you shop, it did occur to me till, like ten minutes later, when I saw a toddler playing
toys than in goldfish crackers like oh, what a smart idea. Not only do they not mind that you brought your kid in, but you can try on Jack it's right there and that that girls gonna like
talk to your kid, while you're trying on a bomber jacket
right- and that makes me so happy to know you experience, because that was always the dream. I knew that I wanted to create an environment where mom stout welcome an a part of a moms. I've done it
is having children with her, and I wanted to guess the goldfish, which has become just the ritual.
Love to avert. Our staff is trained to welcome kids and embrace them. If kid spill, we don't.
Care I've had kids coup by had kids pee on the floor. If I'm were, we are here for moms, so we are now
bothered by kids Mostar
also worth saying. I think if I was listening to this podcast, I would maybe have an idea of what like occurred,
quote mom store what kind of clothes they would carry
yeah and I'm not things because you're my friend and I am not saying this because we on a progress together ever
it has the acute
stuff, like lay along the cutest staff,
and if you want something aware to drop the kids off at school it it's. I was so blown away at the designers that you have
I was so blown away at the design
there's that you have in store, as well as the step that you guys
it's incredible to say: let go we don't mind, have kids are there, but it's also like
free, ass, no all and had got in and Levi's, and all these things it's not like your costs go and
we don't care advocate, do you? Don't I mean? Does I think my virus and not Lee? You, don't talk down to moms,
but I like it, it's not fail. We had nothing but yeah you're, not you're, like none o, you wanna look just as fashionable and stylish as every other woman out their regardless of whether or not you have kids. I love that's exactly what we try to be every week. We definitely we are fashion, Brad, work and temporary fashion Brad. I won't we
learned. Is that our moms? They do want to be modern. They do want to be
I'll events there. There, women that don't just wanna be like I became a mom said I get it done my fashion down. They do want to be
but they do want to be pushed aside and they want to be modern. We just have found that they want help gases there. So big,
you taking care of their family and yet so they just don't have a lot of time to think about fashion, but that doesn't mean I don't want to look good or feel good or embrace the latest trend or try it
you know they. They definitely want the fashion. But we,
learn that they just need some extra help because they have got their taking
or their family. Their little honour. I should know
I think that's definitely something too. I had the opportunity to fly out to Minneapolis and meet with your team, and I felt so
fancy cause. You're Silas put all of these things for me, but
can also say having gone to other stores? Were people don't know who I am or what I knew our
every store that you walk into everyone. Who's on staff cares that you're inside of their store and wants to help you find like, and it's not just like so is there anything I can help you look for it like a. What do you want to, or what do you want? I was actually just in the Austin store. Last week
like showing me some. Second, I was I can only actually looking for, like I want to elevate my lights, dropping the kids off
school game and yours
oh immediately like change, focus and started showing me ten other things yeah. I love that you say about again because I am so proud of our stylus than our story
and our managers and all of the women in our store who make this come alive everyday in our stores they
so much feedback about how amazing
our people are because they really care
these women and our stores. They love fashion, Theirs
no doubt about it. They love fashion, but we hire
people that love people more than that at our purpose, driven people that love fashion, but also want to make a difference. They want to touch a life,
they want- and they know that I'm helping a woman feel beauty.
Full and powerful really is important and they
we'll be part of that. Yeah though we really do attracts fashionable women, but also women that have hearts
And women back there and women that one can make a difference and want to come to work and touch lives and help with fashion.
Well, I mean gosh it it so easy for someone to think that
style is a frivolous like it's not a necessity.
I really dont know a woman alive who doesn't gain some self confidence from her parents and it doesn't have to be a certain style like you could be into Goth or you could be into like
B or whatever it is, but you have your own personal style and when you are wearing clothes that make you feel
will guide, you feel good
mentally and emotionally and as cheeses as it sounds. I think that there is a lot to be said about what you do for women when you give them that confidence in themselves. So I think closing gives women dignity. It helps them feel beautiful,
airlines- I agree- I travelled all over the world. I've I've worked with women.
Manoeuvres in third world countries. Add women do want to feel beautiful and it is
Important are being a woman, so it is, I feel
We are. We recognise that every that part of feeling confident does come with your clothing. Is a part of helping a woman feel
It's the only thing is just a small part of the inner, but I'd absolutely plays a wrong tat. We want to play a part of helping a woman just feel her very bass yeah. So it's fun to be able to do that.
So ask you have the first door, it's successful you're, doing your one thousand five hundred dollars a day. How? When and how did you decide to scale well as crazy as it sounds before we decided to do this week,
Surely my husband, I, when we were in that dreaming phase, we actually felt that way
we're doing something awesome. We thought we were the first to market. We felt like we were the first people to create a clothings door and really for moms, so we felt that we, if we could have success in that first
door and hit that fifteen hundred dollars a day and even more importantly, it was do the customers connect with us.
If my idea is this idea crazy, or does this really resonate with women, and but so we set up
to build a national brands from the very beginning. So before we even
but that was our plan and I look at it now and, unlike while that was aggressive, Valea aggressive, but we felt that because it was the first.
Because there was an emotional it came from such a real players? Are we just? We always wanted to build a national brain XO,
first our was more a like let at that
right away, right off the bat they connected with it deeply
I would tell them this is
the night. I created a store because I had about shopping answers mom, and I wanted to create a great environment where you are welcome, but we can help your beautiful, powerful with clothing.
And women were alike. Thank you. This is amazing, adds it it just as it was an immediate success,
and, more importantly, women really were connecting with it. So about six months into it.
We we could see that we had done that. This was a connection
women from arms, so
He then looked at our second location. I signed the least of our second
location. Nine might then, for
That is a good thing in the same, within the same the eye
store, maybe at all fifteen miles away, while Maple Grove, yeah.
Hunger, or how did you figure that out, while what we did at that point, my husband, he had been working at the bank up in that way, so he quit his job he. Finally new. Ok, once we were having about fifteen hundred dollars a day, women were connected with it. He felt comfortable
his job, he finally new. Ok, once we were heading about fifteen hundred dollars a day, women were connected with that. He felt comfortable
leaving I'm his job ends up. We paid ourselves by the way not allow,
but the money. In the very beginning I mean I I couldn't I could not afford the closer. My own story- yeah, I relevantly guy, would where I admit I can say this now- is its thirteen
later, but I sometimes wood where the clothes and like I couldn't afford that, might
because we're not linger above a lot of money. Yet we did what what I had died early in my journey
I wasn't a buyer and I was
trained by air. I had always been interested in fashion, and I always I was raised in Chicago. You know. I was always very aware of passion and brands and clothing and very passionate about it, but I was not
trade buyer. I did not know how to go by an assortment for a store, and so I had a friend from actually from a camp when I was fifteen.
And her name is Christina adds I I we went to
Together we went to a small college together in Chicago and after college, we parted ways and I had always cut a followed her through other friend thinkers
do you know what and built a career Nord stream? She became a buyer once when I was
Creating a brief and finally, in those final stage, was a bright deciding to do to do that,
I was gonna. Do it. I knew that I would have to learn how to be a buyer and learn
they go, buy clothes to bring into the store that I had created. So I had called Christina early on in reconnecting with
and told her all about my dream, I had told her the ivy
you go to allay. I gotta go to New York. I needed to do what she was doing it Nord stream, I needed to be a buyer, and I asked her to teach me over the phone like that. Can you give me some
I, like you, teach me how to do it and so over the phone. She had a coach me,
she would say this is what you do you got out to these shows in your emphatically to allay you gotta go in and look at. You know that
the Chauvelin door, tell them what you are. Looking at the product take no order it, so she kind of a guide me through that process and so on.
We just through this friendship. You know I would call, I fear some time, then an ally in New York to be with our fiancee Nord stream. People forget that I myself in those things like inexpensive hotels, and
You know we we pay high. She would see you know she had seen it will after that, that point where
new every was going to be a success. I reached out to her and called her, and just that
Christina. I want to let you know that this is working here,
like believe it. You know this is really working. The moms really connecting were hitting our sails. Those every day, I said, would you ever consider coming out
from Chicago to Minneapolis in cattle. Looking at what we're doing is, I think I'm gonna need help or opening our Hackett store. I manage
buyer, and so she dead
she flew out and with then you know her with you
but a day with making eye in the stores, and she would tell you she just she sire legacy was way I get back and she was you know she should
understood, and she also really wanted to play a part in helping mobs field
a foreign power bonds, seed for her she's. Not only the
action in the business opportunity. I think she's fathers opera
unity that, because these were more about purpose base culture?
She really felt like it. Every she could. She could use, hurt her gap that she had to kind of touch lives and to help make
mental, beautiful the sheet sheets at you know a lot of times. People think the entrepreneurs gets. The most attention and all the glory, but sometimes vote while all the time, those first followers import,
more important. You know it has made the lion to the dream and help Peter lie in the three of us is risky. Again she flew. She moved from ships,
I gotTa Minneapolis. She took a fifty percent pig had well. He also. Not only do we make her the the
he'd buyer at every, but we also made of the manager of ours are maple growth store. I'm gonna make you feel like you're gonna get a new uses, Evin jobs for US thing, the accurately ass Avons IBM, your pay got your moving from downtown Chicago to sue me. Many amulet yet look familiar gosh. So funny, though those those first followers are our huge, so protocol for the success of of a business of a new,
many, but they dont they don't get the glory he announced, and yet there are crucial for the six. That's absolutely
we do know? The question that I ask you when we first met, which I think is is super relevant? This is not something that other companies,
can say in a world where you know we share like Amazon's eating everybody's lunch, everything's digital everything is online. You are killing it
the brick and mortar retail space, not just the retail space, but brick and mortar, like you of actual stores and Europe.
You, grass of we growing very open eighty stores. This year I mean we were able to world as other one of the first things those like, I know it just met, but can I ass like why do you
continue. Why do you put your untruss in that space and how are you
frightened you were like well because were killed. I mean
didn't say that that's my language, bigger like oh, where were you know
running the retail game, so gosh, of course, rank keep growing. So would you talk a little bit about? Am why you
you ve had such success in, like in person, cells, verses, seventy place
that are going digitally first about. We have a nation,
get that we know really well, so we have thirteen years of just. We know our core customer very well and what she wants from us from fat veto, product and fashion wise, and we were just really focused.
Sadness. This woman, who is a mom with kids and she's, taking care of her family and she's really busy, but she still wants to look fashionable fashionable so I think owning this is really important. Secondly, it's our people, I mean we just attract people that love fashion, but even more importantly, people that
really arduous purpose drive and they want to touch why they want to make a different. They don't see themselves you now just felling clothes,
they. They really. We tracked people who want to serve who want to you
whose their love of fashion to love human beings yeah eyes
as we know a lot of our. We talk a lot about using fashion as a vehicle to love and, and so there are driven by a greater purpose in our stores, and they get tough on.
Fashion, which is like a dream for a lot of women and then I'm
only financial management. We are frugal, weren't were buried, disciplines
spending. A lot of us now
that are not my spiritual gifting, so I only love em like I have been in this wisdom. My husband MIKE Drive
lotta that he is now he's Willie here
entrepreneurs willing to take rest, but we are very financially.
Does the plans and, as a result, we have been able to build something pretty spectacular.
And and and now you know we want to build a company that sustainable I've won, build a company, that's gonna be around for a long time and you need profit to do that absolute hands. I just think being disciplines is
a huge part building a sustainable company, so that is a huge, I think, a huge part of
exact oh yes, you mention working with MIKE and I feel like for fur gosh. Anybody who married the question it like how how had managed to build and grow and not
you know murder, each other in cold blood at the office. I would love to hear for for those
her considering going into business with their partner. What that has looks like for you guys, yet we ve always bad that if, in any way this
business ever gets in the way of our marriage. One of us will get up yeah. Oh, we always said that like it,
Says not working, one of us will get out so just knowing that feels really good right, like I've ever get for hearts that we have definitely have different scale sets, which is awesome and obviously, because we're a husband, white team. We have a lot of trust
love. You trust me. I trusted him. We have so many of the same goals because we want to grow a business and we want a row, our family and we want our family to thrive and we want our business deprives. There were so lucky because we have very
golly I am personally and professionally it can get a hardy
in the beginning hears it wasn't a challenge. It was really fun because I was in store
all the time for a dozen years, far away from him. Yes,
but that does not involve home taking care of the kids or he was at the computer, creating
financial models, you know I'm looking at real estate,
Hamas. As I mean we were far apart, but as we ve gotten bigger and we ve weaves scale, this
in the home office no more at a week we kind of bump up against each other. A little bit more. We ve learned
and now how to deal with that, but I would say there like a three year stretch where it was a little
around a power struggle I would share and we had to figure that out and we had to figure out. I think it's just acknowledging that we are
I defy. Leaders were very to hurt people,
One way is not better than the other way he has things
learn from me- and I have things to learn from here amidst the relationship is very mutual, so I think once they can
work through that a little bet. It's been. It's been great. I think we reckon,
each other's different says and honour and celebrate each other's differences. Instead of kind of getting compared,
with one another, absolutely a little while and then I think we can at last be ego a little bit like. I don't care if he gets praise you there
here. If I need the worst sort of what we're in this together in our eyes are for the most part, it's really fun, but it couldn't get it can get like. Sometimes you just have to be like.
This is the type of it yeah goodbye, awake how's that I will pay the Lake House is so has
greatly because we go there, we really do leave business behind.
That which has been replaced by yeah yeah. I ask everyone- and I know well all prefaces and say one of my favorite things about getting to go to your home office was
in your office and seeing stacks and stacks and sacks of books be ass. I am a massive book nerd and you know all the books that are here sitting in my office are sitting in your office right now,
because you're a voracious reader and your constantly trying to learn- and I know this will be a hard question- I don't know
there. Is there one book that you're like this? Is the thing that really helps helped us build or helped your career helped to get you
today can I can I break it down.
It is up to our lives. Is that I will further the first seven years when I was crying.
Eating learning how to create an amazing story.
We now amazing stores- and I was in the store every day I got a book at the library called hug, your customers by Jack Mitchell, and he is a huge. The
clothing, yawns, clubbing stores on the EAST coast and he wrote this whole, but that helped me.
lobbying customers like just serving MA, am and loving man and making them like
family, and so
what I read that book. I would practice everything I would.
We think he said I would go practice on the outer styling floor and I M not only
Happy customers, but also delivered amazing sales results that it made me filled me with joy, because I was touching lives, so that block was huge for me, the first seven years,
that is a transition more until beating a large organisms.
Then you know we have fifteen hundred employees that work for us right now. I would say personally the guy
Imperfection by bringing Brown would be a book that really
shaped me as a leader, the kind of leader I wanted to be, let us and rip you now. I felt like I felt like as a transition
and into more of c o role. I I I felt like I was trying to be
something I was then, and I've never found success and try
to live into a title. I've always found success.
Still being my most authentic self yeah adds that book
Just came in my life, I took time where I could have easily felt like I had to put his hands to be like the steel yam, but I threw that book. I think I learned like I just have
be me, I just have to be met again. I just have to show up. I just have to tell my story. I just have to keep being me
hopefully growing you now yeah every day and at that, but really, I think, that's made me-
I'm a more powerful leader
Well, I will tell you you're gonna laugh. I was going to the airport last week and my driver was telling me that he was
starting a restaurant like you
like, I was a whole thing. The whole trip to the airport Tommy me about his restaurant and an I'm asking,
questions and I said, oh my friend pay again told me about this book called hug. Your customers is an old aunts. I literally got his cell phone number I M sitting in the back the car I get.
Cell phone number I go find out we're gonna Amazon screen, shot it and, I said
Attempts that you'd have his daughter help him by that book. Oh, I love it, so I mean you're just spreading the wealth of knowledge to dance listener, dyin to my driver last week.
Day to day I like that, but that our but yeah it's so fine, because I got that book at the library knew no thirteen years ago, our last year, I called Jack Mitchell who
the author that bike and aye aye, Sir Jack. I gotta tidying up that by your book work
you'd out. Eighty five stores,
Now, as I asked him to come to you, are our managers retreats ads?
so we set up a moment because he came out- and I mean it was open
How big I was surrounded by you, know, eighty by managers and I'm like we're here because of a
part of it is because for lasted about by those same rad so
beyond reading: do you? What are the things that you do not continue to grow and learned you at a conference? Is you take classes? Are your pod chasm person like what
favorite ways to to learn a little bit more about areas of business. Well, that's changing so
definitely been avid reader. My whole career right now, I am doing so
right it which is new for me, and I feel, like I'm so I've been reading reading reading reading my mind is just crazy with thoughts that I've just tried to take that time. They normally
and reading, and now I'm kind of writing which is new. But how do I grow myself I get up.
Morning at five thirty and I find about an hour half of like- I call it like.
A time, so I do. I read something,
of leader said fuck. I read some sort of spiritual book because I think for me it's an
to have the strength to do what I do I feel like. I need to be paying attention
I saw you, and so I do a lot of soul work in the morning a lot of reading. My faith is really important to me. I do a lot of I read the Bible. Every morning I have a prayer journal. I write in every morning and ask God for help. I
to read a little leader sab. I read a little soul. Stop that's about an hour and a half every day that I spend every morning, I'm
I can I ve also grateful. There is
a conference that we at hand in check,
I'll go it's a date based conference is called the global lead.
Yeah, I ve never been out. I've heard it's incredible at Willow Craig. It is it's just world
latin world class leadership and business and training, and there is because it's it's hosted by a church. There is this faith
immense which for me feels really all the areas of my life kind of kind of hit at one spot during this conference. So we have heard Charles Amber. We heard
John Maxwell were you there when Renault spoke Renee they bring in some of the best fit the tap business.
Whereas in the world, women and beg you not to the summit and first and teaching of that's been huge
that has been a really big deal for us for the last seven years.
So those are some of the things that I do to keep learning yeah cover. These are my absolute favour and I'm always excited Ex asked this question to everybody who comes on when someone tells me about some thing. I ever heard of a forum like: oh ok, I'm not on the list. I ask everybody the same five questions at the end of every interview and I would love to ask you them. Oh those gabions I've. I lied to you, but you already answered one, which is what he'll get up in the morning. So that's perfect them always curious about how other women,
Kimberly. Those in business start their day and you and I have a really similar morning, ritual I get up at five. I spend that time for the kids, wake up
an intentional about my day and planning out. What's gonna happen in reading and just being grateful for my cup of coffee.
ex question is: do you have a coffee ordered you drink coffee and if so you
can a Starbucks. What's your order, I do drink
We were just a little bit of cream
I know that you never know some people like I don't drink coffee. Other people are like. Ok, here's, the twenty seven things and MIKE you have to travel quite a bit for work. Why?
Is a travel item that you just like is super essential, like you, don't wanna leave home without I like to listen to music when I travel, so I would say my ear bites.
Do you have a favorite physical activity, a work out that you do and how often do you do it
I have been a walk: a Walker, my entire life and by I walk every day I like walking, because it gives you the freedom how to do it.
Schedule. I can do it early in the morning a late at night. I can do it whatever. So walking is definitely
how I work out
although in the last four months for the first time ever I've hired a personal.
Trainer. What I'm doing waits for the first time, which really fine rarely awesome, are seeing a change. I mean, if, like that's funny thing to happen,
when you do wait, training I'll, send you like all look at that arm with them tat. We had better working. I would do anything changes, but we ve been working hard at identifying the muscle, but I need to be using
that build commemorating other, never worked out before yeah were yeah totally good for one. Oh, my gosh were the Borg really working on four,
has been really importance and I'm really,
about this new nine forty four and I think, it's time to really start lifting way.
But I have been a walker, and am I a good high?
you're, a good walker, and I'm pretty good about that awesome.
So. My last question is something ask every single person: in a day s
The name came from the idea of a platform which, as you have this
platform, and how are you gonna use it if you could tell
all the women listening to this podcast one thing: one thing
that. You want them to know that they like, if they could just walk away with this knowledge. You would feel like that is everything
you can hope for out of a listener. What is the one thing that you would tell women? I feel, like our bodies, tell us thing: yeah less, like something's, not right something wrong or you know, pay
the answer to your your body, I built, like you, know
that early years when I was struggling with sleep
I was crying like a fellow,
my body was screaming. Some
things wrong yeah. You ve got to pay attention and I think through that, I'm so grateful that I like a ticket real seriously.
I really dug and find out like what is wrong. Why am I not what's going on here, and I don't know, I think, different throughout different phases of building every there's been times roots like I've got this negative. Like minded my neck, hurt them
Listen so that, what's that telling you, you know what you need to figure out, so
I don't, I think our bodies tell us a lot of this is cut. That's pride, no! That's a fantastic to every single woman that our interview has indifferent answer for this, which isn't what I find so interesting and not one person yet has said something that I'm not like. Yeah, that's really good advice, especially for
the young women who are listening her, maybe in college or just recent grads, who
You know you want to push yourself at a million miles an hour and you think you're right, he's gonna be there for ever and the reality is no. Your body will just straight up shut down. If you
listen to what its telling you so yeah, that's incredible wisdom risk bleed taking that time to list
and and and understand what you're bodies
tell you what buttons what's going on inside your soul,
so I'm super wait for that- that you took the time to chat with us so that our listeners could,
inspired by you, I'm so lucky to be inspired by use a friend, and I am grateful that they get to be inspired by you in this form.
We will be back with another episode next week. In the mean time, if you have a moment and
you can write a review or subscribed to the podcast that
is life to those of us who work so hard to produce every single episode for more information. You can check out Daya's, podcast, dot, com or stock me on every form of social media. I am Miss Rachel Hollis on every single platform. This week's listen to review is from happy go lucky. Fourteen fifteen she says OMG Rachel is like my church. I mean I go to church but she's like my church of inspiration in life. She is like my life coach, but for free. I found her a couple of months ago randomly as she popped up in my live on Instagram I started laughing so hard. I knew I had to keep following her the day she announced she had a book. I could pre order. I did, I didn't even know her, but I've loved her energy, enthusiasm, realness, love of life and all things possible thanks. So much for the review girl. I super appreciate it. This week's listen to review it's from Dustin, eight thousand four hundred and four who says:
a man's. Thank you, Missus, Rachel. Allow me to send you a big thank you for becoming my wife's obsession. You have inspired her to really focus on herself, our marriage and our children she's been on fire since starting your last ninety day challenge. We have adopted a lot of practices you and Dave have adopted into your lives, so I want to give a shot up to my wife, Brittany. Thank you too. You and day for being such positive people every single week. I feature a new listener review and I would love to hear what you think you should a head over to a tuna and subscribe to this pod cast an leave your comments, so I can feature you on next week's episode. Thanks to our producer, Allison Cohen's are sound, engineer, Jack, noble and are sound editor Andrew Weller. Most importantly, I hope you heard something today that inspires you I'll see. Annex.
Ladies and gentlemen, did I mention I have a book coming out here to think it's called get out of your own way, a skeptics guide to growth in fulfillment and we're in the pre sell window of windows. I am super excited about having written a book for both men and women, about
twenty lies that I once believe that were keeping me in my own way. I have written this from the perspective of someone. That is,
totally different from Rachel Hollis, even if the format is somewhat similar to grow wash your face? I wrote it from the perspective of someone who's been skeptical of tools like this book or even the pot Castro listening to for ever and ever its through. That lends that I'm talking about the ways that I was getting in my own way and I think in uncovering the truth behind those lies. Not only did it help me get out of my own way to help you get out of yours. There are two ways I want to say. Thank you for preparing this book. I have created an e course any course. Yes and e course a sixty minutes each course called finding your why it's a fantastic resource, it's available. Absolutely
for free right now for having pre order the book and if you go to get out of your own way, the book dot com right now and follow the prompts not only we get to eat course. You can hear the first thirty minutes of the book again
get out of your own way comes out March? Tenth, I'm super super excited about it, get out of your own way. The book dot com hit that link follow the problems, and I appreciate your support.
Transcript generated on 2020-02-16.