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76: What I Did Right and What I Did Wrong in 2018


One of the most important exercises you can do over the holidays is to take an audit of the previous year and honestly evaluate what you did well, what you could have done better, and how you’ll carry that knowledge into the New Year. That’s exactly what I’m going to do on this week’s episode, explore all the victories and defeats of the biggest year in my company’s existence and discuss how to arm myself with that knowledge moving forward. 

And, if you're looking for a gift for the person who loved Girl, Wash Your Face, Girl, Stop Apologizing is coming out March 12, 2019. I record the audio and it's available for pre-sale today! amzn.to/2RxC6eY

Did you know the documentary of our live-event RISE is back in theaters on Jan 2 and Jan 9? Rachel Hollis Presents: Made for More is a 90-minute (amazing, I'm biased, but trust me) film with a 30-minute bonus -- Rachel teaching on a excerpt from Girl, Stop Apologizing. 2-hours of amazing content and community for the price of a movie ticket --> bit.ly/2QmG3Ws

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Hey guys. It's reach our houses, and I'm here is my friend. Trent Shelton was originally you don't. I live in the dream, man, you tell listeners why we're hanging out together right now we're going out because we are launching a new package straight up and I'm super except that the seller add, if you guys, are not already familiar Trent, he has millions and millions of fans all around the globe who come to him for a very unique style of coaching yeah rearing rights are. The point is really, and put a stray from the heart and break into those negative mindsets breakin through a withholding you back in Mostar, we haven't people's lives young for love that if you guys want here more you're, already listening on a podcast platform, go subscribe to straight up with Trent Shelton Short: let's go get it.
One of the cruellest things that I get to see as part of my job is the manifestation of the product or products that I dreamed out and created and figured out how to do like. So many of you as a business owner, you get these ideas in your head and it is incredible to get to watch them come to fruition, and I started dreaming about one of our most popular products. The start today journal. I start dreaming about this. A couple of years ago I had been doing this daily practice based on several different people. I had heard about several different things and I'm kind of put them together into one daily practice, which was every single day. I wrote down the dreams I had for my life, but I wrote them as if they had already happened there.
Something really powerful about claiming a goal as if it's already done, and I rode down every day, and it was how I set my intentions and then I would post about it on social, and so many people are. What are you doing? What is that? Where do I get that journal, and I was like guys: it's not a journal, it's just a notebook. Writing down the same thing every single day, but what I think is interesting as business owners or creators, is often times. In fact, most of the time, your audience will tell you what it wants from you and I kept pushing it off because I was like you guys. This is not a big deal, but it was, and people kept asking for, and I finally just thought what if turn this into a product and I started to dream and plan, and I literally taped pictures Wall of my office, of what I dreamed that my journal would look like in the intention behind it.
One of the covers to be really pretty, and I wanted it to be something that you could do once a quarter and then, as you complete at each journal. You'd have a stack of this evidence of how intentional you were about your life, and we ve heard Oh, and I mean you knows, times, we messed up on the shipping, and sometimes we rest up on interior, but we failed our way to where we are today, which is the start today journal in the hands of hundreds of thousands of peace, Oh so incredible such a blessing for me to be able to go on Instagram and see hashtag start today journal and see people all over the world. Using this practice as away to aim in the direction of their dreams. So if you are not familiar- and you want to check it out, you can go over to the Hollis code, dot com forward, slash shop and find
All about my favorite practice turned my favorite product and, if you're not anymore, to buy. Remember that episode. Seventy two of this podcast gives you the exact step by step so that you can do it in whatever note book you have laying around for free, you dont have to buy a product, but you should be doing this daily practice. It will litter We literally change your life
hey guys. You can even believe that our documentary is coming back to a theatre near you, babe where's, it gonna be well. We had a documentary came on theatres in August, and it's coming back to that's what I just said on January. Second, yes, and again on January nine, yes- and it is in theatres nationwide and also in tandem. Yes, if you have ever been traced out what one of our life events is like. This is the rise women's conference today conference at me for every single year- and this is a documentary about tat, for we can for the costs of there's a ninety minute feature length. Documentary that is followed by a thirty minute poaching session from Rachel Coaching comes directly out of rules have apologizing for fifty bucks. Less you can come into it. Beater have some community watchword alive event looks like and get a great coaching, it's an amazing January. Second, in January night, added theatre near you for more information, you're gonna go to endanger Adam Ticket M C, Regal solemn are set on a black cineplex or rather than stuck up.
Welcome to the rise. Podcast, I'm Rachel Hollis and I built a multi million dollar media company with a high school diploma, and a Google search bar each week will be sharing tangible direct advice or inspiring interviews with this same intention. These are the tools to change your life, a guy's. It is the end of year right. This goes beyond mere yep. I've gotten odd. It does go at the end of the year and I thought would be really interesting to look back over the last year of running my business of releasing a book of doing speaking gags and doing press interviews and all of those things and identify the things that were great about twenty eighteen and the things that were not so If you listen to the rise together, pod cast a couple of weeks ago, we actually
The same practice with our relationship I got there originally from a couple of girlfriends who are pod castors, who said that people in business, like the annual review- and here we are. Oh for better or worse these other things than I did this year. A business owner that I think we're great, and then I want to repeat also here are some things that feel a little bit like a failure that I want to try and navigate around for next year. I think the talk about wins. We have to start with girl wash your face. Now I understand that man, you ve, heard a lot of this book. Assuming that you ve been hanging out with me for a while. You have heard a lot about this book, but to give you
I'm just a little bit of an idea of what the book was. This is crazy. Girl, wash your face, was the second best selling book of twenty eighteen mean, of all the books that came out in twenty eighteen. Only one book sold more than me, and that was Michelle Obama, and I felt great about that. But it was a once in a lifetime experience. It's not something. Frankly, Ya'Ll you know I during bag, I never in my wildest imaginings, considered what twenty team would bring I remember actually, when I was when the book was, to come out truthfully. My biggest concern like I knew that the economic, a handful of people would like it, but I biggest cause. I was worried the pupil gimme a man, but I have to wear wrote about sex thou, the honestly
so in save now, but in January of twenty eight teen I would just like. Oh man, memos gonna, be so upset that I wrote that word into a book, but here it is, so it's it's amazing to be at the end of it, and I think what I did well was. I didn't stop talking about it. Now. Let me explain, because my intention with this podcast is always that you will get ten wisdom that you can use in your real career or your real business. This is something that you can use right now, I worked really hard to create something that I was proud of, and lots of people do that. But there is this instinct when you don't a bother people or you don't wanna, you don't want anyone to be upset with you are you d want to mention your product too many times, and so you like a launch or you have a release and then a few
these later, you stop talking about it, because you're worried about frustrating your fans and are you guys I've heard that thing right that need to hear about your product, one as it likes. Seven times now, in times too. Actually have it. Click that it exists will now with social media. They think the numbers of way higher, like twelve or eighteen, it's an insane number, how many times you need to mention something before people realise that they can get it from you and with the book I remember I was on a call. I got him to be on this call with a bunch of big authors. A few weeks before the book came out and we are all talking about our book releases that year and there are two big author. I just admired so much on this call and I couldn't believe I was on the phone with them. And they were like, which hung about mark.
and they were like. Oh I'll talk about my book, but only for, like three weeks Look, I'm not going to annoy my fans on social media by continuing to talk about the, but I'm an author, they follow me because I'm an author day, no have a new book, and I literally laughed out loud. I was like, oh negative. That is true, I we'll talk about it and our rule was that we we talk about grow, wash your face he'll. Someone complained that we had talked about it too much and you guys to my knowledge. It has never happened. People come about my hair and they tell me I'm a bad mom and they get mad because I drink wine and they say I'm not a good Christian but to day not one single person has said. Please stop posting. boats from your book on Instagram, it hasn't happened.
And the reason I think that people haven't gotten frustrated by. It is because I have talked about the same thing so grow wash your face, but I've talked about it in like seven different ways. This, I think, is really good advice for those you who have a product that you're trying to sell through social media with grow. Wash your face we made quotes. We made video We had pictures of me looking pretty holding up the book we had picture. Of just my hands with a nice manicure holding the book we had banned, created content, we post So all of the time, in fact, if you go look, I'm at Amsterdam, you may laugh when in pointing it out to you. How much of that on TAT is based on girl her face, but it gave me a way to keep talking about it, keep a top of mind with you. Without frustrating you that you were hearing the same thing over and over, and I don't
maybe it sounds odd to talk about it in that way. Maybe people are listening to this right. Now, like the full of yourself. You keep talking about your book. No PAM actually is work hard to create something you have to have the courage to tell people about. So many of you have done something created, something wanted to be a fitness and- Doktor wanted to sell the world your product, but you're too afraid Tell them that its there and then you get up on your dream, because you're not seeing any traction in business when in reality you didn't give people enough of a chance to know that they could buy it from you. So heck amateur keep talking about the book ten years from now on, be like check up his grow. Wash your face quo cause digging it. If you can work hard, you should be to put it out into the world and as- content in a way that adds value to people's lives and doesn't annoy them and doesn't just trains
play them and doesn't just try and sell. I don't know. I think that a big reason that the book's been so successful is because I kept talking about it so when I think of something that feels like a win and my biz this year, its truly for the first time ever, having the courage to remind you again and again what my product is now for a failure. for sure we talked about this a little bit on the rice gather podcast for sure something that I do do well. This year was saying no, and I think it's a failure because and by the way people get freaked out by the word: failure, I'm not freaked out, that's just life. I just assume we're gonna, not things out a park sometimes and sometimes or in a strike out, and this was a strike out, because I know
here is getting to the place where I learned to say no- and I didn't do that, while this year and part of the problem was, you know, the book was a rocket ship, it was a once in a lifetime, opportune good ship. It was a once in a lifetime opportunity. It was going. hundred million miles an hour, and so it just fell like we needed to grab on tight and that resulted like That resulted in an me feeling, like my career became of this, will make sense you guys but like It became more like defence mode and set of often smote. So many of the things that I have been able to build and do is because I was intentional. I built a strategy you guys know with my start today journal, I I ve future, I lay out my ten dreams. I focus on the one gone area intentional, with every part of my life, and I start
get overwhelmed. When I started to move so fast that I couldn't be intentional, I think that In retrospect, I donno honestly how I would have done it another way, because any time we get to a new place our business or or our business has an explosion or frankly, maybe even our business has a huge drop off from where it was prior There is a little bit of a survival mentality that kicks in by it. this meant that, like I said yes to every speaking, I said yes to every effort pity. I said yes to all of these things, which, frankly fur naturally were such a gift, but physically mentally emotionally for my family were very taxing And I know that there are some of you listening to this right now who are in the same boat. I know You know that you have said yes to much and my mom doing it. This is even
is resolution solution were already there by going. To that generate meagre quote DR said over and over and over. If you guys, have not read her book for the love, you need a grab it so good, but she has this after where she talks about. If it's not hell? Yes, it's a no if someone asks you to do anything. Do you want to write a book? Do you wanna, voluntary kids school? Do you wanna, be the captain of the Bake Sale Squad for church? Do you want to dot dot dot and your immediate got react and is not hell. Yes, then you should say no, but, as I don't know who you are or were you listening today, but this is our your schedules full and if you schedules for you continue to add things that are other people's agenda for your life, You are going to face overwhelm or your
a burn yourself that you're gonna burn yourself out I don't know I have a word acts are, I know you're going burn yourself out showing up for others. you will have nothing left for yourself and you will have nothing left for the people. You love most you'll have nothing left for the work that you're trying to do so? you gotta, learn to say no, I did not. Very well this year, another fail as the owner of a company to be totally honest. We made Some hiring decisions this year and I don't know how many of you are in a place where your hiring The lesson that I learned this year was never higher under duress. Now that's kind of a funny way to say it, but we move to Stan and everything was going a million miles an hour and we were like almost
in panic mode like we there's so much to do and not enough bodies to do it, and when I first darted in business. When I first had like look at us, to figure out how to run a company. You could a higher whoever torn member those days or maybe in those days right now we're your like it start of culture are you breathing? Do you stand upright? Do you know how to use a laptop great, your hired you get away with it when your company is smaller and when the roles that your hiring for our things that you can teach But we had had a level where we needed to hire some higher level talent, but we were in a hurry and even though we knew at the time like. Ok, this maybe isn't the best choice. I think we just thought yeah, but we'll figure it out. That's not true that didn't work man that was an abysmal hooker. We had
couple of awesome people like super great nice human beings that just one right for the role or were not right for the company, and that is a huge financial. failure straight up. I mean when you hire someone and then you have to let them go. That's huge financial. For you as a business owner. It's also it really sucks for them. Honestly, it really sucks, the person that your hiring and as a leader I take responsibility for us. Not hiring in the right way, not hiring in a way that was best for all the members of our team best for a company best for the community that were serving and best for the person who is trying to do the job. So I think we moved You fast in hiring those roles, and now my attitude is I'd rather do it
myself she says, as she works through fifty seven emails, but I'd rather figure out those things myself and continue to do things super scrappy. You know, there's there's rage in your mail, champ figuring out how to and you guys an email on Sunday is better than hiring someone who is it right for the role and throwing everybody else, author game
now's big fail this year. Hey aren't next. Women's conference is only a few weeks away and if you have never attended before this is the events that will change your life rise is a three day: women's personal development conference, where we laughed until we pay our pans, and we talk about our things that we cry and we find community and we create the road map to changing our lives or our businesses or whatever it is that you're working on. If you want to find out more your curious what it's all about, I highly recommend you go check out the instagram and see what our community says. You can hear it straight from them. It's at, let's rise dot, co and, if you're looking for the next one, it's happening in Toronto on March this through the seventh that's Toronto March, this, through the seventh check out all the details at the Hollis cold dot com. If you have been looking for a nudge, if you have been looking for something to kick start change, I promise this is the thing.
Proud of myself in this kind of feels we I am really proud of myself in this kind of feels weird, because I that you know I said yes. many things, but act. Was really good. I think at rest, when I started two thousand eighteen it in fact so a mate. It's amazing. What am I a magician answer. No, but I've had it for a while, and I got it for Christmas in twenty seventeen, so I walked in twenty two, the very first page of my notebook them I am looking out right Now- was my focus and intention for twenty eighteen and you guys it's ridiculous. How excited I am to do this in the new but I am looking at all the things that I set out to do and twenty eighteen and I think First of all, it's insane. I get action, gives me chills what came to fruition.
Because some of these things at the time seemed like who do. I think I am but I'll. Tell you I'll tell you what it said I think I'd I'd want to know, and I think ass you are building Europe. Agnes and building yourself. If you I like it on you like, if you don't do that, but that's ridiculous. Sorry, you have to sit down, you have to I am demanding it of you, you have to sit down at a new year and figure out where you want to go, and I know you Oh you don't need a new year. You don't even need a Monday. You needed aside right now that you want to change your life whenever you're listening to this, you can do it, but there's something magical about it, a new year on the calendar. I just think my favorite time is the weak between Christmas and new year's to just map out where I want to go so this is from last year. This was my focus for twenty thousand and eighteen, so I divided it.
Into three categories and those categories were create. This is what I want to create this year. This is what I want to market this year, and this is what I want to do personally for myself and I have read through this, so hopefully its hopeful, its appropriate. So the first thing on my list twenty eighteen is right at the time when I was calling sorry, not sorry, but what would eventually be. Girl, stop apologizing, congratulations cause that comes out in a few months, That was my big thing that I need you to create, and twenty eight teen was writing my second nonfiction book that I can was to create two day curriculum for rise, so before that I had only ever done a one day com. France- and it was a big deal to add a second day, now, look at how amazed, the world is we're about to go into our next rice conference and this time it's three days, because I just
thinking of things that you'll need arrives, keep adding them so riding curriculum for rise. The third thing on my less this Ike. Actually nice want a little but is create a line for tv, see. And what's amazing about that- is that at this point in time I can't even get them to return. My emails. So it's pretty amazing that I wrote that I wanted a line for tv see, and this was something I had been riding in my journal. You guys know manifest. Is there may been riding for years, and I finally was like this is I want to make it happen, and The line with pvc comes out in April, which is insane. This is insane Another item on my list I wanted to create was a fiction book, so I did not have time to do that. Its that's just like a past of my heart and some day, your some day when we get through. All this mean innovation all help people in our lives, your power go live,
in Hawaii on the beach and I'm just gonna write books about vampires falling in love with my parents. That's really March, at the big thing on my list, this amazing this knowing what this pike as it was to be about, but this is amazing that fit thing on my way: to create and twenty eighteen was a relationship podcast And I do know what is gonna be called and it was one of the top five biggest podcast that release this year. That's insane man, I'm sorry, but I'm triphaena out now. The six thing on my list was create the infrastructure for our non profit and we solve not created infrastructure, but we did file all the paper where four or five or one c, three and I'll tell you. We have a huge bank account full of money. And it's only job is gonna be to go, do really good things for the community, so talks about this little bit and we'll tell you more about it and twenty nineteen, but our intent. Is that every ten percent of
all the profit we make with our company with writing speaking anything that we do we'll go to non profit to women charities and go to do good work, so I'm loveth that's coming together and then the ass onwards, hilarious this is gonna come to fruition some day, but I I wanted to write framework for this idea. I have The idea that I have for a conference that men and women could come to that apparent. The time I had named project you. just the letter you. For sure somebody already as lack of its two good, let's cheesy, but I really did want to create something that wasn't just for women. So that was what I want to create. What I wanted to market one, sell. Bless bless it. I wanted to say a hundred thousand copies of girl wash your face. One hundred thousand copies was my goal and twenty eighteen, and as of the timer. According this podcast, it sold two point: two million copies witches
amazing wanted to sell out rise, which Incidentally, we did not sell our twenty eight, but we we sold out rise, twenty nineteen and twenty seven minutes. You know I think that that The interesting sometimes people say you know your goal has to have. A deadline to set the guy for myself? But it didn't come to fruition. When I thought it would. It came to fruition when it was supposed to so just keep working towards the thing that you're trying to do, but I guess technically, those tickets did go on cell and twenty eighteen, so maybe I actually did what I said. I would I they too have ten paid speaking gags. Ah, this is so awesome because I love seeing things surpass what I thought they would I.
Wanted to sell my fiction books in a foreign language which still has not happened, cause Golly would anyone I've time, but we did cell grow wash your face in. I think it's like thirty. Five different languages come out this year or two. Oh, I wonder stronger happier, sexier marriage. I wanted to help the kid smoothly. A stronger happier, sexier marriage. I wanted to help the kid smooth The transition into Texas would, I feel, like we did a pretty good job, wonder due to half marathons la la of that such a bummer. That is fully just because a scatter was so in the Hague. but I put get the kids to stop screaming at each other. I think we have done that. The though but we did. That was we just made a role you raise your voice in our house. You immediately loose technology for twenty four hours in with an on and off switch gets taken away for twenty four hours. If you raise your voice and I'll, tell you what parents that works out, one of the dog to stop working, but that didn't happen anyway.
the whole idea. Why did I go off and this tangent arrest Garee what a loser I want. The whole idea was that my motto for twenty eighteen, which is also on the first page, was work hard rest hard. because you know in the past, I really struggled with being a workaholic I've struggled with working too much and too hard, and this year I worked harder than I ever have before, but I also was I was Crazy about my rest- and I didn't do what I have done in the past, which is all take too occasions a year and take off for days and then I'll fill rested now. Every single week I was like. Well, where are my sweat pants? Where How am I taken a nap? How am I just lay on the sofa with my kids? I didn't try and do any thing on my begins. When I was home, I didn't clean. I didn't cook I didn't
I didn't do any of that stuff, because I felt like what MIKE is needed. Most was me to be present with them and intention with them and not like have org as cupboards or makes. That we all looked up certain way. It was just like no, I wanna chill out with you guys. I do feel like. I was really good at rest. The advance reader, copies of girl stop apologizing are officially out in the world which means for the first time ever people besides my editor, our reading my new book, and I can't wait for you to read it to you. girl- stop apologizing, because I wanted give women permission to do just that. Stop apologizing for who you are suburb. call for the dreams and goals and hopes you have for your life, tagline for this book is a shame, free guide for embracing and achieving your goals. So you have
audacious dreams for your career or great aunt, Plastic personal goals: for yourself this is the book for you to come. March Swell- and you Pre order now on Amazon Duck come some. Else that I love. That happens, was, I did a mastermind this year and I feel like I should say not a mastermind like every other cool marketing person on the internet does when I say mastermind I mean that I be came Instagram friends with Jana Culture and Amy Porter filled or to incredible women, which you should totally be listening to their podcast? You should totally be following them on Instagram, but I became friends with them and then we were like lots. Convocation together. And let's way around and sweat pants and let's talk about our business and let's get a massage,
let's drink wine and let's eat chips, and It was so life giving we laughed our faces off We really got. I mean I deafening are incredible perspective on my year. In fact, city with them in like August, September there pretty hard core with me about a crying like might about my two thousand nineteen schedule. Just like it was insane. It was so pact. You guys a hominid survive this. I don't know why we said yes to all of these things and I were Amy Port of hills who have you only have known her on line. You would not ever believed that she would be this hard core, but she like in my face with damaging as it needed to be. So I got my and she was like. You are grown woman. She is the customer I'm not going to say what it is, use your imagination so like you, ground woman and you
charge of your calendar and there's not thing on their that union allow to be there, so sad, complaining about it and get a hold of your life, and I was shoot everyone, whose super sad that I canceled my book tour. Please cinder emails to Amy Porter felt because she was the one who challenged me to find any. base for myself and the the space that I could find were areas that I wasn't track actually obligated to be somewhere so anytime and a contract to speak. Obviously I was locked in, but the only thing that I could take away were stuff that we had planned, which meant the book but that was so important for me and if I hadn't down the mastermind. If I hadn't been intentional about little they just choosing dates on the calendar blocking out a week. Finding
some friends who wanted to go. I think it really worked well because we were all at very similar stages in our business, we all had skills and talents at the other people could benefit from so you do not need so fancy people, you, don't you fancy friends just need some other. Like minded people who could go I may, even if it's you, you take half a day and you go sit at Palermo. Bread and you just map out what the years together there something really inspiring about doing it in a group setting. I think one of the, related to health and I this year, which is its related to health, and I think you, I really do want this podcast focusing on business. Careers, because I'm proud of the fact that its one, the biggest pod in the business category and its by a woman and
by a woman who went to Harvard, but by a woman with a high school diploma. So I do want to keep this focused on business, but I feel, it's important to talk about health, because if you are not healthy shouting your body, if you're, not drinking water, for not getting sleep if you're not, foods that are nutritious, if you're not doing those things you're business is never going to be what it could be because or business Eads you to survive and if you're not taking care of your health. you're going to fumble you're going to fall. You're going to make mistakes are going to have brain fog, you're going to be tired, you're going to use stimulants like caffeine or whatever else to make yourself wake up and then you're gonna use deacon I sense like alcohol, or whatever else of I don't mention it appropriate things to make her calm down all the sudden. You do Garland you're on uprisen downers. This is no way to live. Sorry, someone's gonna name, you know
that Judy Garland common for those funny you guys anyway, I'm someone like I'm Judy Garland descended. You are an appropriate about Dorothy. You know what key yeah. So I want to talk about health. One thing that I did when we came here that I still working through that is so interesting how life works, that I am now writing a book about health, as I was in his journey, was I really got off my diet when I moved to Texas I say diet. I don't mean, like a diet, I mean just the way that I know if I eat will. My body feel good. I You're going to understand this. Even if you ve never been to Texas, you can imagine it's just beef. As far as the I can see, and I love meat- I do. I love it. It does not love me, but I love
it. I also love dairy. I love dairy, dairy hates me with a passion. And intensity of one thousand sons. So I moved here and I was excited about moving to a new city Firstly, a city that has food that is bomb as Austin has and I was also stressed because all of this change and I was travelling time, and so I join. Really stopped eating. The way that I had been as a live out in the country. So there are easy options. If you're on the go, it's like you're gonna have a bar. Or you're gonna have talk about. and I made some really bad decisions with food, not just things that made me, feel crappy and sluggish and slowed me down- and it's like you know, Health is the cyclical thing so, feel cruddy or you fill stressed and you're like. Oh all, have
case so and chips thou make me. Better for a hot minute. Let's at a margarita any feel better, for a while and then all the thing that food does your body makes you feel worse now either get yourself again, so I You think that if I could take something back, I would go back to June when we were DR and here in the many van and I would have an and again I dont, know how I could We have known this because if you ve never been through an experience before you, don't and I had never moved to another state with four children and moved a business and had a book explode. so I am being graceful with myself. If I had to be no magic wand and I could go back and change something about this year, I'd go talk to me. each in that many van in June, driving across the United States, with her kids ended
and a fish who would later die are ip mysterious. I would have come send her to be mindful of what she was eating, because. Working out for me is never the problem But when I start to make choices with food or alcohol, it's like if that June version of me the July version in August, June version of me, the July version August. I was sabotaging my future self, and I know There are people listening to this right now who are nodding their heads, because you are making choices that our sabotaging your hopes and dreams for twenty nineteen. Making decisions in your life, whether it's what you drink or the pills that you take. or the food that you're eating or not getting the movement or exercise that you need and deserve.
and you are making it harder on yourself to be the person you wanna be and its- it is not about being a certain size is not about being a certain weight is item Hurt my body: it's just hurt me and it hurt my business. So if you don't see that the the relationship just hurt me and it hurt my business, so see that The relationship between how you, care of your health and how your business, is able to flourish like think about this thing you on your best day, what's the best that you ve had in your business in the last two months. the day. Will you just had the energy and you felt great and you got so many things on and you are productive and maybe you close new client or maybe you made a new seller whatever it Psych too, you have you thought about your best days,
and then have you ask yourself what was it equation that required for you to have the energy to operate at the level you wanted to operate at, I bet If you pay attention, You will notice that certain foods make you feel better than others certain in amounts of caffeine or the right vitamins are, the right supplements are making. She got sleep the night before and making sure that you interacted with someone who it's your heart on fire and pumps, you up or making sure that you dance around some beyond say before you started answering this Klein emails whatever it is, pay attention to what would make you feel better as you go into this year, because that was a failure for me. It took me several months of making bad decisions and then It took me several months to get back to just where I was something I want to say something to chew. On pun, intended.
the last thing that I feel like I did really well this year and every year for the last decade: okay, well, that is so of noxious, but for real. If you have ever heard me speak on a business conference or speak about social media than you, heard me say this before I follow. the signs of life listen up. dude. If you didn't hear anything I seldom in this, this is the Ass business advice I have when you are selling directly to a consumer, I followed signs of life I pay Attention to what my audience liked. What is my audience asking for. What are they into so many people who use social media for their businesses. Frustrated or bogged down in like facebook chains. They're gonna yeah changing algorithm a business. Just like a magazine. You don't
if in a magazine and have to pay for it and they're going keep changing algorithm in a way that benefits them? Not you don't come in about it, just understand that you're gonna have to change, and move and ebb and flow with the tide. for me that has looks like one. Do my custom what does my audience, love Org, likely that I don't have to pay for here. Something did rip out on for real. If you know about digital marketing. Is we now this year have made so many friends who are really big in the digital market space I'm in blow your mind right now. Maybe we don't pay for ads. You know when the journals last had a round. We hear you A couple hundred bucks and we put a facebook page because he wanted to try and see if it would work in a day, We don't know what we're doing but You do not pay for anything
those two million books that you ve heard about, or the rise conference selling out or the costs being number one in their categories. Think about that. we do not pay for it. How many people in this industry can say. every single thing they're having success in is organic that bananas, everybody it's coming to us. Everybody wants to work together and the like. What are you doing here like were creating content that our fans like, and we just keep doing it consistently every single day weep attention to what they want and we keep doing it. People are like They have an instrument feed and its filled with seventy different things and whenever people asking for advice on social me, always opener Instagram and I'm like. Oh, I tell you without clicking into your photos, I can tell you, which ones are gonna, be your highest liked most engage pictures, because this is what For years I consulted with people about social so then we go through, and I click on all the I get that one's big that one's,
Like how do you know what I'm like? Well, if you pay attention to what does well on Instagram than you- easily see based on this image that that would be popular. God you're right, my audience really does love it. When I showed the my shoes, my arm really likes it went to show them. I work out outfit mouth really likes it. When I talk about marriage, whatever and I say why don't you do all of your post, about the things that your audience likes. Three, years ago you look somewhere show media it was recipes recipes you guys. I was a fool, blogger, that's all I got started. I built it and built a business around people wanting to know how I made my meat loaf. That is real. Because three years ago that was popular and as I think as a woman- and I would talk about this- and I would talk about that- I would talk about going to therapy
I would talk about going to a conference. My audience started to ask more and more questions about that topic, and I found that when I answered about that part of my life they really like day, I created a pod, because you guys asked me to I created a couples pod for the same reason, EV. We think that we do. Who is the result of what our audience asks for and by I dont mean one person, says a thing and we rush out and change our business model. But when people Respond to something that you're doing when every Single time you post that thing and they love it pay attention that is of free, test of what will work with your crowd, either the vision or the copy or the content of your creating, but follow the signs of life work instantly trying you things and the book that comes out girls up apology, in comes out in March, an eye
you guys love as much as I do, but but listen, listen to this I could have written Some version of girl wash your face for the ten years. You all know those authors who do that they pay. The same thing over and over and over and just tryin right, there's gonna be. the dead horse. I pay attention to what you like so Yes, you liked growers your face, but what I think you really liked was authentic, Laurie telling mixed with humor, so I paid it you know what you were really responding to and then I am able to be creative in a different way. So what, you book, it's knocker, wash your face. It's about goals and dreams, and how to achieve them without shame or fear of being judged for who you are. Where launching a coaching series
First, I'm ever launching a coaching series. This next month, actually January yep Hirlaji, coaching series in January. That was you guys, asking Haiti, or do one on one coaching and unlike now, I don't have time to shame my legs. You guys, but I M, really proud of the knowledge that I have is a small business owner and where I have been able to build my business to. I know that I have knowledge that could be helpful to other small business owners. I know that I have knowledge that would be helpful to women who want lifeboat who want to understand how to make change with their health with their mindset how to be more positive, and so you asked- and we created something, and we will continue to pay attention to what our cause. There is love and because of that, you're gonna continue to see this company grow in a way that is astounding, I'm gonna call it.
I'm going to make a new twenty nineteen focus. We're gonna come back here. When twenty and you're gonna be like Coal Lee Crap there. It is so I hope you found this helpful. more than anything. I hope that it encourages you to look back on your own. Are in business and decide what were the things that you absolutely do not want to repeat and one of them Is it you want to see more of more rest, more being yourself out there more marketing more time with friends no two other people's agendas, no to moving too fast, no its not taking care of her how no to making decisions under duress. If you take the time to look at the year that just went by, I think you'll be astounded at the road map you can create,
for the year, that's coming up. Next, hang out on more than just as podcast, which means that the next time you are an interim or Facebook or Youtube be Sir and Type Rachel Hollis into the search bar and check out all the fun things we have going on on your favor platform. Ladies and gentlemen, did I mention I have a book coming out here to think it's called get out of your own way: a skeptics guide to growth and fulfillment and we're in the pre sale window of windows. I am super excited about having written a book for both men and women about twenty lies that I once believed that were keeping me in my own way. I have written this from the perspective of someone. That is
totally different from Rachel Hollis, even if the format is somewhat similar to grow wash your face, I wrote it from the perspective of someone who's been skeptical of tools like this book or even the pot Castro listening to for ever and ever its through. That lends that I'm talking about the ways that I was getting in my own way and I think in uncovering the truth behind those lies. Not only did it help me get out of my own way to help you get out of yours. There are two ways I want to say. Thank you for preparing this book. I have created an e course any course. Yes and e course a sixty minutes each course called finding your. Why it's a fantastic resource? It's available absolutely! for free right now for having pre order the book and if you go to get out of your own way, the book dot com right now and follow the prompts not only we get to eat course. You can hear the first thirty minutes of the book again.
get out of your own way comes out March. Tenth, I'm super super excited about it, get out of your own way. The book that calm hit that link follow the problems and I appreciate your support.